american cancer society Archives

Larry DeFoor of CFX Office Technology chats with Amanda Pearch

October 7, 2025 by Amanda Pearch

Chat with AP

Larry DeFoor of CFX Office Technology chats with Amanda Pearch

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Amanda Pearch chats with Larry DeFoor of CFX Office Technology

Chat with Amanda Pearch is the candid, bite-size podcast that offers a glimpse into the professional and personal worlds of remarkable people. If you’re seeking connection, community and collaboration you are in the right place! Connect with AP at amandapearch.com.

Enjoy this episode from the 10th Annual Puttin’ on the Pink Golf Tournament. Broadcasting LIVE from Stone Mountain Golf Course in GA, benefiting the American Cancer Society. Over the past nine years, this incredible event has raised more than $660,000 to support the fight against breast cancer. The team has set an ambitious goal to raise $250,000, which will allow them to fund and name a brand-new research grant — a remarkable milestone for this meaningful event.

Puttin’ on the PINK

THATS A WRAP!

Purpose Driven Podcasts

Raj Verma of GoProcure chats with Amanda Pearch

October 1, 2025 by Amanda Pearch

Chat with AP

Raj Verma of GoProcure chats with Amanda Pearch

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Amanda Pearch chats with Raj Verma of GoProcure

Puttin’ on the PINK

THATS A WRAP!

Purpose Driven Podcasts

MORE THAN MORTGAGES: Non-Profit Champions in Gwinnett County

September 22, 2025 by Mike

Gwinnett Business Radio

MORE THAN MORTGAGES: Non-Profit Champions in Gwinnett County

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Ginger Powell, Katrina Lucisano, Gracelyn Thrash

Ginger Powell/GHS Foundation & Northside Hospital

The GHS Foundation is committed to advancing the mission of Northside Hospital, providing high quality, compassionate health care to the community. Through the generosity of donors, they help ensure that Northside remains a center of excellence, offering innovative treatments, state-of-the-art facilities, and comprehensive programs that enhance patient care.

As a 501c(3) not-for-profit, they rely on philanthropic support to make a lasting impact. Since their founding in 1989, the GHS Foundation has played a vital role in shaping health care in Gwinnett. Every gift strengthens their ability to provide the highest-quality of care close to home.

Gracelyn Thrash/American Cancer Society

The American Cancer Society (ACS) is a nationwide community-based voluntary health organization dedicated to ending cancer as we know it, for everyone. For more than 110 years, ACS has led the way in funding and conducting life-saving cancer research, providing free resources and support for patients and caregivers, and advocating for policies that improve access to care and prevention,. Locally, ACS empowers communities to join the fight through signature fundraising events such as Relay for Life of Gwinnett – the largest Relay for Life in the Southeast – which brings together survivors, caregivers, businesses, schools, and residents to raise funds and awareness for the mission. Every dollar raised helps fund research, patient programs, and advocacy.

Katrina Lucisano/Silverton Mortgage

Founded in 1998, Silverton Mortgage is an acknowledged industry leader within the mortgage community. They’ve always believed that maintaining the entire loan process in-house keeps everyone involved: borrower, real estate agent, and Silverton Mortgage. One team, one goal. ‍Because of their collaborative culture, they are honored to continually be recognized with the industry’s leading customer satisfaction rankings and stunning growth as they continually expand their lending footprint. Success is always a team effort. At Silverton Mortgage, they credit their years of success to the trust of their clients and the hard work of the talented individuals on their team.

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Keith Guernsey | Sales Leadership + Relay for Life Updates

June 16, 2024 by Rose

North Georgia Business Radio

Keith Guernsey | Sales Leadership + Relay for Life Updates

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In business, until you have enough sales, you have no other problems. — Jason Bonds

North GA Business Owners! If you want to step up your selling game, this North Georgia Business Radio segment is for you!

Our special guest is Keith Guernsey. Keith is a multi-talented individual, known to many of our listeners for his inspiring books and his incredible journey as a three-time cancer survivor.

What you may not know is that Keith has a background as a top sales leader. Keith brings a wealth of knowledge to the table and is committed to sharing effective sales management strategies with us.

His experiences are sure to provide insightful and actionable advice for small business owners seeking to enhance their sales team performance and help drive their success.

Keith’s diverse expertise and commitment to making a difference make him the perfect guest to help kick off this multi-part series on sales!

Some highlights from the show…

Mastering Sales Management Strategies: Sales secrets from a 40-year sales veteran to help boost your small business sales team’s performance and driving revenue growth.
Elevate Your Fundraising Game: Discover innovative and effective ideas for maximizing your event’s impact and reaching new fundraising heights. Recently Keith helped Relay for Life raise over $100,000 for the American Cancer Society!!!
Networking Secrets for B2B Sales Success: Keith is sharing some powerful tips to supercharge your B2B networking efforts and forge valuable connections that help drive sales.
Navigating the Impact of COVID-19 on Sales: Learn how to take advantage of, adapt and thrive in the new sales landscape. Mastering the art of turning challenges into opportunities for success.
Effective Celebration of Sales Team Success: Find out how to motivate and celebrate your sales team’s achievements in ways that foster a culture of success and drive continued performance.

Connect with Keith…

email – thegurns2005@yahoo.com
phone/text – 978 – 973 – 5691

Check out Keith’s books on Amazon

Connect with Phil Bonelli:

Roundtable Advisors

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Key Moments from the Show

00:00:32 – Relay for Life and American Cancer Society update
Keith Guernsey discusses the success of the recent Relay for Life event and shares contact information for those interested in participating in future American Cancer Society events.

00:03:06 – The Gurns and Cancer Survival
Phil and Keith discuss cancer survival and resources available for those battling cancer, emphasizing the importance of not letting financial constraints hinder treatment.

00:07:39 – The Importance of Showing Up and Sales Strategies
Keith emphasizes the importance of consistency and showing up in sales roles, highlighting the significance of solving problems and meeting needs through sales strategies.

00:12:36 – Networking and Expertise in Sales
The conversation explores the importance of networking, being recognized as an expert in your field, and the challenges of cold calling in sales, especially in the context of remote work and automated call systems.

00:14:09 – Overcoming Technological Hindrances in Sales
Keith discusses the technological hindrances and the challenges of reaching the gatekeeper, especially with the prevalence of voicemail as a barrier to direct communication.

00:14:56 – Direct Outreach vs. Networking
The discussion explores the different ways to reach out to prospects, including face-to-face visits, calls, electronic communication, and networking. The importance of finding a balance between direct outreach and networking is emphasized.

00:16:15 – The Power of Persistence in Sales
Keith shares personal experiences of reaching out to CEOs directly and the impact of persistence in getting a response. The importance of persistence and consistency in sales efforts is highlighted.

00:20:42 – Transitioning from Sales to Sales Management
Keith discusses the transition from sales to managing salespeople, emphasizing the importance of leading by example, providing support, and creating opportunities for sales team success.

00:25:34 – Key Attributes of a Successful Salesperson
The conversation explores the essential attributes of a successful salesperson, including discipline, consistency, self-awareness, and the ability to learn from both successes and failures. The importance of celebrating successes and learning from setbacks is highlighted.

00:29:24 – Celebrating Successes in Sales
Keith Guernsey emphasizes the importance of celebrating successes in sales, regardless of wins or losses. He also shares the advice of his mentor, Bob Spencer, about how to handle sales setbacks and keep the team motivated.

00:30:30 – Handling Sales Setbacks
Guernsey discusses the importance of evaluating the reasons behind lost sales and providing constructive feedback to salespeople. He also highlights the need to support and pump up the team, taking into consideration any patterns in sales losses.

00:34:01 – Belief in What You’re Selling
Guernsey stresses the importance of believing in the product or service being sold. He shares his own experience with a business roundtable advisors, emphasizing the need to genuinely believe in what you’re selling to make sales enjoyable and rewarding.

00:36:18 – Persistence and Consistency in Sales
The conversation focuses on the importance of having a system and process in sales. Guernsey highlights the need for persistence and consistency in reaching out to prospects, as well as the importance of multiple touchpoints to increase the likelihood of a sale.

00:39:29 – Product Knowledge and Solving Problems
Guernsey emphasizes the significance of product knowledge and expertise in sales. He discusses the role of a salesperson in solving problems and providing value to customers, highlighting the need for a thorough understanding of the product or service being offered.

Keith Guernsey | Author “Living Well With Cancer” and Relay For Life Ambassador

February 11, 2024 by Rose

North Georgia Business Radio

Keith Guernsey | Author "Living Well With Cancer" and Relay For Life Ambassador

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Be relentless. Never give up or never give in. If you feel like you want to quit, think of it as a sin. You keep putting one foot in front of the other and then lean on the support of your friends and brothers. – Keith Guernsey

Some folks think of life as a race. Sometimes it’s a sprint. Sometimes it’s a marathon. Sometimes it’s a relay.

Good friend of North GA Business Radio, Keith Guernsey, a truly inspiring, resilient three-time cancer survivor and acclaimed author, joins host Phil Bonelli to discuss his new book and the upcoming Relay for Life Event being held on Friday, April 19th in Hall County!

Keith’s latest book, “Living Well with Cancer,” has garnered recognition as a number one new release in the health and fitness category on Amazon.

Drawing from his own journey, Keith provides practical insights and valuable advice on navigating the challenges of cancer, emphasizing the significance of optimal medical care, a strong support system, and maintaining a healthy lifestyle.

Keith also shares some writing tips that all would-be authors can benefit from.

Connect with Keith…

email – thegurns2005@yahoo.com
phone/text – 978 – 973 – 5691

Check out Keith’s books on Amazon

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Highlights of the Show

00:00:33 – Embracing Life’s Challenges
Keith shares his journey as a cancer survivor and the importance of embracing life’s challenges with energy and passion.

00:02:13 – New Books by Keith and Susan
Keith introduces Susan’s book “A Little Bit of This and That” and his own book “Living Well with Cancer,” both of which aim to inspire and empower others.

00:08:23 – Taking Control of Your Health
Keith emphasizes the importance of seeking the best medical care, building a strong support team, and prioritizing nutrition and exercise for overall health and well-being.

00:11:13 – Living Well with Cancer
Keith elaborates on the key points discussed in his book “Living Well with Cancer,” including the significance of medical care, support, and nutrition in the journey of cancer patients and survivors.

00:16:14 – Embracing a Healthy Lifestyle
Keith emphasizes the importance of real, natural food and spending time with loved ones. He discusses the benefits of exercise, proper nutrition, and the value of relationships in living a fulfilling life.

00:16:47 – Supporting Cancer Patients
Keith shares his role as a myeloma coach and Immerman Angel, mentoring and supporting other cancer patients. He emphasizes the need for emotional support and guidance, as well as providing resources for financial assistance.

00:18:00 – Overcoming Cancer Challenges
Keith encourages a positive mindset and resilience in the face of cancer. He shares his goal of being a three-time cancer survivor and inspires others to believe in beating cancer, emphasizing the importance of gratitude and serving others.

00:20:22 – Relay for Life Event Details
Keith provides details about the upcoming Relay for Life event, highlighting the impactful work of the American Cancer Society. He invites listeners to join the event, participate in fundraising, and enjoy a fun-filled, family-friendly evening in support of cancer research and support.

00:30:34 – The Power of Writing
The host discusses the transformative power of writing for personal reflection and problem-solving. Keith shares his writing process as a “panther” and explains how his book “Living Well with Cancer” originated from a presentation to fellow cancer survivors, offering practical advice and inspiration.

00:33:08 – Living with Cancer
Keith discusses the importance of hydration, sleep, and the need for a team effort when living with cancer. He emphasizes the need to drink 85oz of non-alcoholic liquids per day.

00:34:41 – Writing Practice
Keith shares his approach to writing, focusing on experiencing passion and the need for the subject. He also emphasizes the importance of keeping an eye out for inspiration and jotting down notes throughout the day.

00:35:42 – Basics for Cancer Patients
Keith outlines the basics for cancer patients, including sleep, hydration, exercise, nutrition, and the importance of a team effort. He stresses the need to implement these steps for success.

00:37:04 – Clear Points for Writing
Keith discusses the importance of setting up clear points and an outline when writing. He emphasizes the use of nine points as a guide and how it helps in developing stories and references related to those points.

00:38:35 – Overcoming Logistics
Keith encourages aspiring writers not to be daunted by the logistics they may not know about, as there are people who can handle it for them. He highlights the importance of having support in the writing process.

American Cancer Society’s Men Wear Pink of Atlanta Campaign 2023 #PINKOUT

October 20, 2023 by Amanda Pearch

Forsyth Business Radio

American Cancer Society's Men Wear Pink of Atlanta Campaign 2023 #PINKOUT

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This special episode of “Forsyth Business Radio” highlights the Men Wear Pink of Atlanta campaign raising awareness and funds to support the American Cancer Society’s mission to save lives. #PINKOUT

Distinguished Guests

Bruce Nelson, Hytech (Co-Chair), Bill Floor, RICOH (Co-Chair)

Rob Spooner, RICOH (Honoree)

Miguel Ortiz, RICOH (Honoree)

Click Here to Donate

Breast cancer affects everyone- women and men. But in Atlanta, there are a certain group of men (with a very particular set of skills) leading the charge in the fight! Through Real Men Wear Pink, these distinguished community leaders are determined to raise awareness and critical funds in support of the American Cancer Society’s mission to save more lives than ever before from breast cancer.

Now more than ever, your support is needed. Cancer patients are among those at high risk of serious illness from an infection because their immune systems are often weakened by cancer and its treatments. In this new era, they are facing unique challenges every day, but their resolve to fight back against breast cancer is still unmatched!

The Power of Pink: Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support. Thanks to the passion of the Real Men Wear Pink honorees, they’re able to make a tremendous impact on the mission to end breast cancer.

Click Here to Donate to the Honorees

Broadcasted LIVE from the Forsyth Business RadioX Studio inside of the beautiful Forsyth County Chamber of Commerce in Cumming, Georgia

Purpose Driven Podcasts by Amanda Pearch

American Cancer Society’s REAL Men Wear PINK of Atlanta #PINKOUT 2022

October 21, 2022 by Amanda Pearch

Forsyth Business Radio

American Cancer Society's REAL Men Wear PINK of Atlanta #PINKOUT 2022

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This special episode of “Forsyth Business Radio” highlights the Real Men Wear Pink of Atlanta campaign to raise awareness and funds to support the American Cancer Society’s mission to save lives. #PINKOUT

Distinguished Guests

Bruce Nelson, Hytech (Co-Chair)
Michael Jones, RICOH (Alum)

Marlon Hamilton, RICOH (Honoree)
Jim Kozell, World Emblem (returning Honoree)
Jeff Steilen, UPS (returning Honoree)

Now more than ever, as they take precautions to limit exposure to COVID-19, your support is needed. Cancer patients are among those at high risk of serious illness from an infection because their immune systems are often weakened by cancer and its treatments. In this new era, they are facing unique challenges every day, but their resolve to fight back against breast cancer is still unmatched!

The Power of Pink: Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support. Thanks to the passion of the Real Men Wear Pink honorees, they’re able to make a tremendous impact on the mission to end breast cancer.

Click Here to Donate to One of the Honorees

Real Men Wear Pink of Atlanta

October 8, 2021 by Mike

Gwinnett Business Radio

Real Men Wear Pink of Atlanta

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Bill Floor, Jim Kozel, Todd Miller, Amanda Pearch, Jeff Steilen, Bruce Dunbar and Bruce Nelson

This special episode of “Gwinnett Business Radio” highlights the Real Men Wear Pink of Atlanta campaign to raise awareness and funds to support the American Cancer Society’s mission to save lives. #PINKOUT

Distinguished Guests (you can click on the honoree’s name to make a donation):
Bill Floor, RICOH (Co-Chair)
Bruce Nelson, Hytech (Co-Chair)
Michael Jones, RICOH
Todd Miller, RICOH
Bruce Dunbar, Connex
Jim Kozell, World Emblem
Jeff Steilen, UPS

Click Here to Donate to One of the Honorees

Ricoh’s 6th Annual “Puttin’ on the Pink” Golf Tournament benefiting American Cancer Society

September 17, 2021 by Mike

The 6th Annual “Puttin’ On The Pink” Golf Tournament benefitting the American Cancer Society was held on September 15, 2021 at the Hamilton Mill Golf Club in Dacula, GA. The tournament was presented by Ricoh with funds to support the Making Strides Against Breast Cancer program.

The American Cancer Society saves lives by helping people stay well and get well, by finding cures, and by fighting back against cancer. ACS is working to finish the fight against every cancer in every community. They are the largest private, not-for-profit funder of cancer research in the United States, investing more than $4 billion since 1946. More than 1.5 million lives have been saved in the U.S. in the past two decades.

This year’s golf tournament raised approximately $65,000, bringing the fundraiser’s six year total to nearly $300,000 raised for cancer research!

Thanks to a generous contribution by the Sonesta Gwinnett Place Atlanta Hotel, Business RadioX was on site again this year to broadcast live and conduct interviews with event organizers, corporate sponsors, and golfers. Below are some of those interviews.

Mayella Allen (American Cancer Society)

Dave Gleim (Sonesta Gwinnett Place Atlanta Hotel)

Nick Spooner & Chris Spooner (Golfers)

Lisa Leong (Gas South District Convention Center)

Stan Goddard (Ricoh), Suzanne Olszewski (Ricoh) & Bruce Nelson (Hytec), Tournament Organizers

About the American Cancer Society:

For more than a 100 years, the American Cancer Society has been leading the fight to end cancer. With your support, they have helped usher in an era where more people survive cancer than ever before. By translating their research findings into action, they’ve seen a 27% decline in U.S. cancer death rates since the early 1990s. Join the American Cancer Society to help finish the fight!

About Sonesta Gwinnett Place Atlanta:

Located in Duluth, GA, in the greater Atlanta community, Sonesta Gwinnett Place Atlanta is in the heart of Gwinnett County near the Gas South District. The recently updated 17-story hotel is the largest in the county and is top ranked on TripAdvisor. Sonesta Gwinnett Place Atlanta features 300 guest rooms, including 5 suites and the Preferred Level for business guests. In addition, guests may have breakfast at Grapevine Restaurant, which is open for Grab-N-Go breakfast, plus an indoor/outdoor swimming pool, health club, sundeck and free parking.