Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)
Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Stephen Wilson, Owner & Principal Consultant, WSI
Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.
Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.
Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.
WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital 
marketing strategy.
WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.
Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.
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Topics Discussed in this Episode
00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success
About North Fulton Business Radio and host John Ray
With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
