Atlanta Business Radio

Mike Neumeier with Arketi Group

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

Mike Neumeier, APR, is CEO of Arketi Group, a public relations and digital marketing agency serving a wide range of B2B technology clients that include well-known brands as well as up-and-coming tech challengers. Under Mike’s leadership, Atlanta-based Arketi, which he co-founded, helps these companies apply intelligent strategy, messaging, PR, and digital marketing to generate revenue and accelerate growth. The firm’s track record prompted the TechnologyAssociation of Georgia (TAG) to name Arketi Group its DigitalMarketing Agency of the Year. The agency has also been repeatedly recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and is a fixture on the “ChiefMarketer 200” list.

For the past 25 years, Mike has pushed the limits of B2B marketing – inciting clients and colleagues to challenge, innovate, and drive for measurable results. Named PRSA’s Technology PR Professional of the Year in 2013, Mike counsels clients on smart strategies that get their message across to markets and media influencers. He has an enviable track record of creating and executing communication plans that help clients build the bottom line. In 2019 he was inducted into the PRSA Georgia The Order of the Phoenix and the Georgia PRSAHall of Fame.

Mike serves on several boards, including FinTech Atlanta, TAG, TAG’s executive committee, and the Advisory Council of the College of Charleston Department of Communication. He is past chair of PRSA’sCounselors Academy, past president of the Georgia PRSA chapter, past chair of the University of Florida’s Public Relations Advisory Board, a founding member of the National Advisory Board for Kennesaw State University’s Department ofCommunication, a founding member of the Atlanta PR Interfaith PrayerBreakfast, and executive committee member of HealthMPowers’Board of Directors. A 2010 inductee of the National PRSSA Hall of Famer, Mike graduated from the University of Florida with a Bachelor of Science degree in public relations.

Connect with Mike on LinkedIn and follow Arketi Group on Facebook and Twitter.

What You’ll Learn in This Episode

• How communications professionals can get involved in developing recovery readiness strategies their organizations will need in the coming weeks.
• The four critical areas that communications professionals need to be thinking about – and leading discussions about within their organization.
• 4 I’s: INSIGHTS, INTERNAL, IN MARKET, IMPACT (I’ve included an attachment on this too.)
• How HR and communications leaders should work together to put in place a successful return-to-work framework.

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.