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Ben Albert, Balbert Marketing

May 20, 2022 by John Ray

Ben Albert
Business Leaders Radio
Ben Albert, Balbert Marketing
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Ben Albert

Ben Albert, Balbert Marketing

Ben Albert, CEO of Balbert Marketing, was the guest on this episode of Business Leaders Radio. Ben talked with host John Ray about his tough childhood, the shift that helped him find his passion in marketing, and how he built his business through podcasts. He also shared his philosophy about podcasting as a marketing tool, his services at Balbert Marketing, who he likes to work with, marketing as a commodity, and much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Balbert Marketing, LLC

Balbert Marketing was founded by Ben Albert and provides a full range of marketing services, including websites, SEO, social media marketing, copywriting, direct mail, and video. They also offer marketing consultation.

Your online presence is vital to your business, and Balbert makes sure you are represented at your best. They work will businesses with growth potential.

Another part of Balbert Marketing is Real Business Connections, a network of Podcasts, Real Conversations With Extraordinary Business People. They are on a mission to move the needle on 1 million careers one conversation at a time.

Company website | LinkedIn

Ben Albert, Founder and CEO, Balbert Marketing, LLC

Ben Albert, Founder and CEO, Balbert Marketing, LLC

When Covid hit, Ben was furloughed from work. He found himself down and out, staring at an empty handle of Jim Bean Whiskey. He was unemployed, depressed, and felt unworthy.

Hesitantly, he opened this very laptop he is typing this bio on right now and started reaching out to strangers on Linkedin. This spearheaded his entrepreneurial journey. 

The rest is history. 

Now Ben hosts a network of 5 podcasts called “Real Business Connections,” runs a massively successful marketing firm, Balbert Marketing, and has replaced his sales executive income in just over a year. Ben found his way.

You can do all this too!

It lights Ben up to help people, just like you, find YOUR way. Ben loves to help businesspeople find the essence of who THEY are and empower them and their companies to make their mark in this world. None of us deserve to feel small, unworthy, or invisible.

This is why Ben chose a career in marketing. Ben has found in marketing. He has a unique opportunity to empower business people to reach the RIGHT community, the RIGHT clients, and the RIGHT partners, who share the same beliefs and values as YOU. So you can scale above your highest potential, in turn, filling up your pockets AND your soul.

LinkedIn

Questions and Topics

  • How you got into your work
  • Learning through Podcasts
  • Podcasts as a business development tool
  • Marketing as a commodity
  • The role of a website
  • Who you work with

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: b2b podcasting, Balbert Marketing, Ben Albert, Business Leaders Radio, John Ray, marketing, podcasting, Real Business Connections

Kristine Stevenson Seale, EA, Advocate Financial Coaching

April 20, 2022 by John Ray

Kristine Stevenson Seale
Business Leaders Radio
Kristine Stevenson Seale, EA, Advocate Financial Coaching
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Kristine Stevenson Seale

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale is a financial coach and an IRS Enrolled Agent with a brand-new book, How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor.  She and host John Ray talked about her journey of preparing taxes, working for the IRS (which she loved!), becoming a financial coach, to now publishing a book full of her advice on the basics of getting your finances in order as a self-employed or independent contractor, and so much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale, EA, Advocate Financial Coaching

Kristine Stevenson Seale is a Personal Finance Coach, Tax Resolution Specialist, and host of the weekly radio segment, “Dollars and $ense” ℠ with Kristine”.

She is also the author of How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor.

She is on a mission to help families, individuals and businesses solve their personal and business finance problems. She is empowering individuals to win by connecting their behavior with money to their success with money. Clients unleash the power of their income through budget prioritization, saving for emergencies, and eliminating debt. Long-term wealth and retiring with dignity become a reality

Kristine is an IRS Enrolled Agent and specializes in the field of Tax Resolution, negotiating settlements for individuals and businesses that find themselves in trouble with the IRS.

Her radio segment, “Dollars and $ense” ℠ with Kristine”, airs on a popular Central Texas radio station, educating her listening audience with tax tips and personal finance strategies.

LinkedIn | Facebook

Questions and Topics

  • When did you become an IRS Enrolled Agent and what is that?
  • What kind of tax problems do people have? What is it you negotiate?
  • There’s a common theme of helping people with their money issues in all you do, Kristine. Everything from personal finance coaching to helping people solve their tax debt issues with the IRS. How did all this start?
  • You’re a personal finance coach. What is coaching and how does that differ from being a financial advisor?
  • How do you help people pay off debt, learn to budget, and save for the future?
  • Tell us about your new book

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Advocate Financial Coaching, Business Leaders Radio, enrolled agent, gig worker, How to Avoid Trouble with the IRS, Independent Contractor, IRS, John Ray, Kristine Stevenson Seale, self employed, Taxes

Brett Williams, RPBoxed

April 19, 2022 by John Ray

RPBoxed
Business Leaders Radio
Brett Williams, RPBoxed
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RPBoxed

Brett Williams, RPBoxed

Brett Williams, Founder and CEO of RPBoxed, joined Business Leaders Radio to explain RPBoxed, a unique, full-service marketing platform which he developed.  He and host John Ray discussed how the platform works, how he developed it to serve solo entrepreneurs, the pricing model meant to assist “real people,” the main mistakes coaches/professional service providers make in their marketing, and much more.

Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

RPBoxed

RPBoxed is a full-service digital marketing agency that is one of, if not the, most cost-effective agencies on the market.

They are a global marketing agency backed by the team and systems of RPAgency.co focused on supporting small and mid-sized businesses to build and grow their online presents, marketing efforts, and ultimately their business revenue through various methods.

Founder and CEO Brett Williams had one key focus when building RPBoxed and that was to become a one-stop-shop for clients, to make client’s life easier by only having to liaise with one person for all of their marketing and online business needs. Covering services such as Websites, Video Editing, Course Creation, Content Writing, and more.

In addition to being a one-stop-shop for all clients, the core value that flows through the global RPBoxed team and business is what’s behind the letters ‘RP’ which stands for Real People. The meaning behind this is that RPBoxed provides all services at reasonable prices for Real People, by Real People.

Company website | LinkedIn  | Facebook

Brett Williams, Founder & CEO, Managing Director, RPBoxed

Brett Williams, Founder & CEO, Managing Director, RPBoxed

Brett Williams founder and creator of RPBoxed which is a product that allows others to create their own marketing agency literally overnight. Being able to leverage all of the systems, automation, team, and knowledge that Brett has developed over the last 7 years of running his own and main marketing agency.

RPBoxed now makes it easier for others to start their own digital marketing agency with next to no experience needed or for marketing strategists/business coaches to expand their service offerings to their current clients from as little as $50 AUD signup and $1 AUD per month for the franchise model.

Brett’s focus with RPBoxed is to empower others to take back control of their financial future by learning these skills.

LinkedIn

Questions and Topics

  • What was your biggest challenge when starting your business journey in 2012?
  • What has been the biggest lesson during your business journey?
  • What was the turning point in your business journey?
  • What is RPBoxed and how does it help others?
  • Why was it created?
  • How important is systemization in Business?
  • If you could go back to yourself at the very start what would you tell yourself?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Brett Williams, Business Leaders Radio, digital marketing, digital marketing agency, John Ray, marketing, RPBoxed

E. Martin Davidoff, Prager Metis

March 9, 2022 by John Ray

Prager Metis
Business Leaders Radio
E. Martin Davidoff, Prager Metis
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Prager Metis

E. Martin Davidoff, Prager Metis

Marty Davidoff, Partner-in-Charge of the National Tax Controversy Practice with Prager Metis, joined host John Ray to cover several important tax issues for this tax season. They discussed this year’s different tax filing deadline, current challenges at the IRS, how to navigate payment of back taxes and estimates, little-known deductions, tax reporting challenges with cryptocurrency, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Prager Metis

Prager Metis is a top international advisory and accounting firm with over 100 partners and principals, more than 600 team members, and twenty-four offices worldwide including New York, New Jersey, California, D.C. Metro, Connecticut, Florida, Massachusetts, Nevada, North Carolina, London, UK, Chennai, India and the Metaverse.

Clients come to Prager Metis for the expert advice that protects and grows the value of their world—whether that world is local or extends across international markets.

As one of the nation’s fastest-growing firms offering a full range of accounting, audit, tax, consulting, and international services, Prager Metis helps make Your World. Worth More.

Company website | LinkedIn | Twitter | Facebook | Instagram

E. Martin Davidoff, Partner-in-Charge, National Tax Controversy Practice, Prager Metis CPA

E. Martin Davidoff, Partner-in-Charge – National Tax Controversy Practice, Prager Metis CPA

E. Martin Davidoff is the Partner-in-Charge – National Tax Controversy Practice of Prager Metis CPAs, a member of Prager Metis International Group. He has been practicing in the accounting industry for over 40 years.

Marty is a renowned expert in IRS and State tax controversy resolution as well as State and Federal income tax matters and Federal tax lien withdrawals. He has written over 30 articles on IRS representation in CPA Magazine and spoken on various tax issues on platforms including Fox News, WPIX, and a number of radio shows. In addition, Marty is experienced in business start-ups, tax planning for both individuals and businesses, and the taxation of S-corporations and limited liability companies.

Marty’s extensive knowledge, contacts, and experience allow him to develop a thorough and comprehensive strategy to resolve tax controversies and deliver results effectively. Marty provided his clients with compassionate, reliable service and is willing to go to great lengths to get the possible outcomes. Clients who meet Marty on tax controversy matters receive Marty’s detailed notes and a specific plan of action prior to leaving the meeting, relieving stress and providing peace of mind.

His comprehensive client service approach has led Marty to win several awards, including Account Today’s 100 Most Influential People in Accounting for seven straight years. He has also previously been named by the US Small Business Administration as the Regional Advocate of the Year for small businesses and has participated in two White House conferences on Small Business.

In his spare time, Marty is dedicated to philanthropic endeavors, enjoying his grandchildren, and playing basketball, pickleball, and poker. Most notably, he is the Founder and Executive Director for Make A Smile Foundation Inc., a charity holiday shopping spree that benefits children in economic need.

Marty is also the owner of E. Martin Davidoff, Attorney at Law, which specializes in the resolution of Federal and State tax controversies, including representation before the IRS and in the United States Tax Court. Marty is admitted to practice law in the State of New York and New Jersey and has firm members or of counsel relationships allowing the firm to practice in 36 additional states.

LinkedIn

Questions and Topics

  • Tax Filing Due Date this year
  • Payment of estimated taxes and balances due 
  • What to do if you are audited?
  • What if you owe money to the IRS?
  • What about IRS matching notices (CP-2000s) how to deal with them.
  • Cryptocurrency: Should you be using it in your business? What are the tax impacts?
  • How to sell real estate with IRS Liens
  • Some overlooked deductions
  • State tax issues
  • Unemployment Fraud…got a 1099-G for unemployment but did not receive it. What to do.

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Business Leaders Radio, CPa, cryptocurrency, E. Martin Davidoff, estimated taxes, IRS, John Ray, Prager Metis, tax deductions, tax filing deadline

Supply Chain Obstacles in 2022, with Jason Haith, OEC Group Louisville

February 18, 2022 by John Ray

Jason Haith
Business Leaders Radio
Supply Chain Obstacles in 2022, with Jason Haith, OEC Group Louisville
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Jason Haith

Supply Chain Obstacles in 2022, with Jason Haith, OEC Group, Louisville

Jason Haith, Manager of the Louisville branch for OEC Group, joined host John Ray to discuss the myriad of issues creating supply chain obstacles in 2022. Jason discussed the increasing difficulty in the ports on the west coast of the US, the complications added by the Chinese New Year, the contract negotiations with the ILWU, how OEC is addressing their own issues moving cargo, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

OEC Group

Founded in 1981, OEC Group had a vision to provide comprehensive logistics services to clients.

Today OEC Group serves destinations throughout the world and has grown into one of the leading logistics providers from Asia to North America.

Their annual cargo volume has consistently put us in the top position for Transpacific Trade.

With offices in over fifty countries, they take pride in being close to your cargo at all times.

Proximity of their OEC logistics professionals to your cargo enables them to stay on top of relevant market trade intelligence. Their Asia offices bridge the connection between you and your supplier, bringing additional insight to the entirety of your supply chain.

Company website | LinkedIn | Twitter

Jason Haith, Manager, OEC Group, Louisville

Jason Haith, Manager, OEC Group Louisville

OEC Group is an incredibly dynamic International Logistics company specializing in the Asia and West Asia trade. OEC offers Full container, LCL, Airfreight, warehousing and Customs Compliance services.

Jason is the manager of the office in Louisville, Kentucky and has been with OEC since 2011.

Jason has a degree from The University of Kansas. He lives in Louisville.

LinkedIn

Questions and Topics

  • The impact of the pandemic and where we are now
  • The Chinese Lunar New Year and its effect on the supply chain
  • The negotiation with ILWU (Longshoreman and dock workers union)
  • What can importers do to face some of these issues?
  • Address the issues ahead for business owners and consumers
  • What services does OEC Group provide?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: airfreight, Business Leaders Radio, cargo, dock workers, global supply chain, ILWU, importers, international shipping, Jason Haith, John Ray, longshoreman, OEC Group, Port of Savannah, renasant bank, Supply Chain, warehousing

Becca Goldsberry, Southwestern Coaching

February 14, 2022 by John Ray

Becca Goldsberry
Business Leaders Radio
Becca Goldsberry, Southwestern Coaching
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Becca Goldsberry

Becca Goldsberry, Southwestern Coaching

Becca Goldsberry with Southwestern Coaching joined host John Ray to address why a coach can be indispensable for a business owner or executive as they strive for their professional and personal goals. Becca discussed the role of a coach in providing accountability, the value of coaching at all stages of a career, success stories, how she works with clients, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Southwestern Coaching, a division of Southwestern Consulting

Southwestern Consulting’s story actually begins with another member of the Southwestern Family of Companies—Southwestern Advantage. Established in 1855 in Nashville, Tennessee, The Southwestern Publishing House published and sold Bibles door-to-door, allowing young people to not only learn the sales profession at an early age, but also to earn money to pay for a college education. Southwestern Advantage was developed out of that model, and today, Advantage continues to thrive as the Family of Companies’ core entity, with college-aged entrepreneurs around the world selling and promoting educational study systems.

One of those savvy entrepreneurs, Dustin Hillis, saw the opportunity to take the skills he learned in Advantage and teach them to other sales professionals and leaders, elevating the perception of sales to a true relationship-building profession. Thus, Southwestern Consulting was born. Co-founder and CEO, Hillis, along with other top-producing Southwestern Advantage alumni founded the company on the principles of sales and leadership coaching, establishing the first division, Southwestern Coaching. In the coming years, those principles would be expanded to the newer divisions, elevating events with high-quality, engaging speakers, and empowering people to reach their true potential.

Company website | LinkedIn | Facebook | Instagram

Becca Goldsberry, Elite Sales and Leadership Coach, Southwestern Coaching

Becca Goldsberry, Elite Sales and Leadership Coach, Southwestern Coaching

Becca is an Elite Sales and Leadership Coach and an expert at recruiting, lead generation, and business development. She has led a large organization with over 300 team members. As a leader, she is recognized as a top recruiter and loves developing team members to help them achieve their goals and dreams.
She has worked with her family’s five businesses, which included a 65-year-old excavation company, a lake management and treatment company, and a farm management company. While working with the family businesses, she helped develop a family foundation, sat on numerous boards, and helped with business plans and strategies on how to incorporate the third and fourth generations.

Becca worked as a family therapist and school counselor for six years prior before moving into sales. While in sales, Becca has held sales positions focusing on new business development, territory management, recruitment, and retention.

Becca graduated from the University of Louisville with a master’s in social work and an undergraduate degree from Concordia University.

• Was in the Top 50, out of over 10,000 sales associates
• Former top producer in business development by increasing new business sales by over 170%
• Experienced merchandiser for several large Fortune 500 companies including the world’s largest retailer
• Former certified corporate trainer and trained hundreds of new consultants

You can find Becca volunteering her time raising money for cancer research, The Junior League of Indianapolis, volunteering with Church charities, traveling around the world when she can with her husband and kids, cooking up awesome meals for her family and friends to have some quality time together. Becca is an avid parrot head and you can find her at Jimmy Buffett’s concerts when they come into town.

Becca’s mission and purpose is to help others see their greatest potential and pursue their dreams. She is committed to helping people to believe in their ultimate potential in life and inspires them to live a life of excellence, joy and success.

Website | LinkedIn | Facebook

Questions and Topics

  • What is a coach, why should people in business or salespeople have a coach?
  • The Power of Perspective
  • How do you maintain perseverance and focus?
  • Becca’s passion for helping clients find their why, purpose, and passion for what they do.
  • How connecting your vision with your day-to-day activities makes you unstoppable
  • The importance of daily motivation
  • The various ways Southwestern Consulting can serve companies.

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Becca Goldsberry, Business Leaders Radio, business owner coaching, Coaching, John Ray, leadership coach, leadership coaching, renasant bank, Sales, sales coach, Southwestern Coaching

Brian Falony, Inovautus Consulting

February 8, 2022 by John Ray

Brian Falony Inovautus Consulting
Business Leaders Radio
Brian Falony, Inovautus Consulting
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Brian Falony

Brian Falony, Inovautus Consulting

Brian Falony with Inovautus Consulting joined host John Ray to discuss marketing for accounting firms. Brian has extensive marketing experience with multiple accounting firms, and he shared his thoughts about how accounting firms can excel by updating their marketing perspective and processes. He and John discussed how marketing in the accounting industry has evolved, the role of marketing in talent acquisition and succession, why he’s active in the Association for Accounting Marketing, his work with Inovautus, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Inovautus Consulting

Inovautus helps firms assess their marketing and business development strategy, customize practical growth plans and guide the execution of those plans through leadership, coaching and training services.

  • The Inovautus Consulting Complete Professional Advisor™ offers accounting and advisory professionals the comprehensive set of programs they need to grow their practice while still providing their clients with top-quality service.
  • In collaboration with the Association for Accounting Marketing, the Inovautus Consulting Growth Outlook Survey takes an annual pulse check on the state of marketing and growth across the accounting firm profession.

The name Inovautus is a creative combination of the English word innovate, and the Latin word autus, which means growth. The mission of the company is to help firms grow faster and in the right direction.

They proudly represent and provide for a full range of accounting firms and work hard to stay on top of trends, while integrating best practices with practical application. All their business development consultants have worked inside accounting firms as marketing professionals with a seat at the leadership table.

Company website |LinkedIn | Facebook

Brian Falony, Inovautus Consulting

Brian Falony, Inovautus Consulting

Brian Falony is a Consultant with Inovautus Consulting. He works with clients to develop a strong market identity and brand as well as create marketing plans and strategies tailored to the client’s specific needs and capabilities. He also helps clients improve lead generation and conversion.

He has over 30 years of experience in accounting marketing. Prior to joining Inovautus, he led the marketing functions for two of the top 50 CPA firms in the U.S. and has consulted with firms across North America on improving their marketing programs. In 2013, he was inducted into the Association for Accounting Marketing Hall of Fame.

LinkedIn

Questions and Topics

  • Tell us your story
  • What led you to choose to work at Innovatus?
  • What are some of the differences in marketing from the larger firms to the smaller firms?
  • Do you hear objections to updating marketing to include social media?
  • What short-term things can firms do to realize results from their marketing?
  • What elements does a firm need to have to take the next step in their marketing?
  • Talk about the shift towards being an advisory firm and what’s required to do that
  • Tell us about the Association for Accounting Marketing
  • Tell us about what Inovautus offers

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: accounting firms, accounting marketing, Association for Accounting Marketing, Brian Falony, Business Leaders Radio, Inovautus Consulting, John Ray, marketing, renasant bank, succession, talent acquistiion

Kevin Hartley, Cambio Roasters

January 11, 2022 by John Ray

Kevin Hartley
Business Leaders Radio
Kevin Hartley, Cambio Roasters
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Kevin Hartley

Kevin Hartley, Cambio Roasters

Cambio is Spanish for change, and Kevin Hartley founded Cambio to reimagine a K-cup which is not only recyclable but supports coffee farmers and their families in a meaningful way. Kevin and host John Ray discussed Kevin’s background with Keurig Green Mountain, Cambio’s “triple bottom line” focus of profit, people, and planet, their various coffee blends, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Cambio Roasters

Through extensive experience and research, Cambio Roasters knows that people love their Keurig® coffee makers, but there are still problems to address. Over 30 million K-Cups® end up in our landfills every day! Beyond that, coffee farmers struggle to have enough food to feed their families at least 6 months of each year. Cambio knew that with our dedication, experience, and big hearts, we could do something to help.

So, from their kitchen table in South Carolina and with their Keurig® coffee maker by their side, they envisioned a brand that was equal parts taste, recyclable, giving, and affordable! A brand that allowed them to give back to others, that shouts design, fun, and respect for the planet and its people. It’s tough to pick the priorities on that list, so they just went for it!

They package the best-tasting, small-batch roasted Arabican coffees from around the world and ship it in 100% recyclable coffee pods. They also respond to every inquiry right away, write hand-written notes to our customers, send them fun “surprises” at different times and offer free perks, just for giving Cambio a try. And, they donate 20% of our profits to Food 4 Farmers, who works with coffee farmers creating programs that help them feed their families during their “thin months.” They deliver affordable pods to your door, and make sure you receive a Welcome Package to say thanks! Who does all that?!

Company website | Facebook | Twitter | Instagram 

Kevin Hartley, Founder and CEO, Cambio Roasters

Kevin Hartley
Kevin Hartley, Founder and CEO, Cambio Roasters

Kevin Hartley is an accomplished C-suite executive with an impressive +25-year career that includes advancement to increasingly demanding leadership roles based on successful P&L management of several large, innovative businesses in a variety of industries. With a solid history of transforming organizations and implementing process improvements, he is as comfortable at driving revenues as he is in building top-performing leadership teams. His successes include founding and growing Green Mountain Energy, Innovation Partners, and Cambio Roasters in addition to driving Kuerig’s market cap from $100M to $14B as a member of the senior leadership team.

Most recently with Cambio Roasters, Kevin served as Founder and CEO for the country’s first 100% recyclable K-Cup brand focused on eliminating the annual waste of over 18B K-Cups. During this time, he led the organization through proof of concept and commercialization and launched the brand in all 50 states. Additionally, he championed a win-win product for consumers and farmers by returning 20% of all profits to coffee producers and their families while driving towards $100M in annual revenue.

Previously, Kevin served as a Chief Innovation Officer for Keurig Green Mountain. This role challenged him to aggressively scale Keurig’s footprint by developing and executing the innovation strategy to rapidly expand into new markets and utilize IoT technologies to drive sales. Accordingly, he built a world-class innovation team, positioned Keurig as the world’s premiere beverage systems company, and delivered $2B+ in top-line revenue by launching Keurig into new and adjacent markets. Also notable, he innovated the new single serve businesses model (Keurig Kold/Keurig Baby) and even earned a $2B+ investment from Coke. As a result, he helped sell Keurig for $14B, a market cap growth of 140X from when he joined the executive team.

Prior to this, Kevin founded Innovation Partners to help Fortune 500 brands such as 3M, Mobil, J&J, M&M Mars, GM, Bank of America, IHG, and others achieve phenomenal in-market results. By creating and executing strategies for marketing, product innovation, research, testing, pilots, and go-to-market launches, he delivered exceptional marketplace success for clients. As a result, he helped launch Heineken Light in North America, clarified BMW’s launch strategy for the MINI Cooper in a new market, and led the strategic research for Dunkin’ Donuts’ new evening food business.

Earlier in his career, Kevin founded, scaled, and successfully sold Green Mountain Energy, one of the nation’s most successful deregulated green-electricity brands, to British Petroleum (BP) for $100M in 1999. While leading this organization, he created and executed the deregulation strategy to drive the successful launch and spinoff of Green Mountain Energy as a separate, deregulated brand from Green Mountain Power. While serving in this role, he rapidly expanded the operational footprint by acquiring customers in deregulated markets such as CA, PA, MA, and TX. As a result, he earned the company a spot on the Inc. 500 list and recognition as nation’s most successful deregulated brand

Kevin launched his career upon obtaining his Bachelor of Science degree in Marketing from the University of Vermont. He went on to earn his Master of Business Administration degree in Finance, Strategy, and Marketing.

LinkedIn

Questions and Topics

  • Why are you attracted to triple bottom line companies, and what are they
  • Why did you start Cambio Roasters and what do you think is the opportunity
  • What makes Cambio Roasters different from all the other K-Cup brands
  • What do you most love about being a business leader
  • What are the top three tips you’d give to anyone looking to start and grow a business today
  • Tell us about the Keurig and Bob Stiller story

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Business Leaders Radio, Cambio Roasters, coffee, Dunkin Donuts, Green Mountain, K-Cup, keurig, Kevin Hartley

Laura DiBenedetto, Author of The Six Habits

November 19, 2021 by John Ray

The Six Habits
Business Leaders Radio
Laura DiBenedetto, Author of The Six Habits
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The Six Habits

Laura DiBenedetto, Author of The Six Habits

After a phenomenally successful run building a marketing firm, Laura DiBenedetto retired at age 37. Contrary to what she expected, she found she was miserable, and she began searching for the keys to change her life.  That search morphed into an extensive research project, the results of which Laura outlined in her book, The Six Habits. She joined host John Ray to discuss her journey, the book, the habits, and much more.  Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

The Six Habits

Laura DiBendetto, Author of The Six Habits

At nineteen, Laura founded Vision Advertising, a Massachusetts marketing firm. Over the years, the company grew to become a multi-award-winning agency with a solid reputation, millions in revenue, and national recognition. For nearly twenty years, Laura relentlessly pursued the highest of standards, defying tradition to be the first to bring many cutting-edge technologies to her clients. She is a well-known marketing thought-leader and educator in the area, responsible for educating many other marketing companies on new strategies and tools.

During her career at Vision Advertising, Laura accumulated 18 awards, including two Torch Awards from the Better Business Bureau and the Forty Under 40 Award at age twenty-three. She was frequently featured on TV and radio, most notably including multiple appearances on FOX News. Laura routinely gave speeches and led workshops for area business organizations, universities, and special interest groups like the Massachusetts Restaurant Association.

With a soft spot for ambitious college students (having been a very young entrepreneur herself), women’s issues, and animals, Laura always felt it was important to be a helper and a mentor in the community. She built many entrepreneur-education and internship programs and became the benefactor of a handful of local organizations dedicated to women’s abuse recovery and animal rescue services.

At thirty-seven, Laura retired as active CEO of Vision Advertising, turning over the reins to her successor, maintaining ownership of the company.

Right before her retirement, Laura was exhausted and depressed. She had made the disappointing discovery that no matter how much you love something; you can still get burnt out. This inspired her to take massive, motivated action and set out on a personal research project that changed her life, and subsequently many others. Laura’s research project resulted in a massive change in her own life, her energy level, physical health, emotional healing, and for the first time in years – genuine happiness. Laura sold her beloved home in Massachusetts and moved to Maui with her husband, and has been adventuring, sharing her ideas, and empowering others to find true happiness.

The astounding results of her research project resulted in findings that became The Six Habits.The Six Habits

Laura had uncovered the truth of happiness and what it really is. She further uncovered what habits are required for a truly happy life, and how to master those habits. The Six Habits is a book that teaches the importance of a constructive relationship with ourselves and provides specific instructions on developing mastery. The Six Habits is available as a paperback, ebook, and audio book at thesixhabits.com.

The powerful impact of The Six Habits seen in Laura’s own life, clients, and colleagues paved the way for “The Six Habits – 90 Day Habit Mastery” program, and “The Six Habits Coaching Framework” – both available now.

Laura is a TEDx speaker and is a guest on popular podcasts including “Wings of Inspired Business” and “Soul Powered.” She is an active blogger with an engaged blogging and social platform. She is available for speeches, guest-appearances on podcasts, TV, and radio, guest-appearances in magazines and online channels.

Website | LinkedIn | Instagram | The Six Habits

Questions and Topics

  • Give a brief summary of your career to date and what led you to write your best-selling book, The Six Habits.
  • You retired from the business you had run for nearly 20 years. How did you go about rediscovering what you do next at 37?
  • You talk about a radical journey of self-discovery that followed your retirement and a search for purpose – what was the first step you took in this direction? How did you know where to start on your journey?
  • What was the catalyst that finally led you to pick up the pen write The Six Habits?
  • What do you believe is the single biggest challenge entrepreneurs face today?
  • For all those business women and men listening to this podcast – what is the one thing you recommend they do for themselves tomorrow that that has the potential to make a discernible difference both personally and by virtue of this, their business?

 

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Tagged With: Business Leaders Radio, happiness, John Ray, Laura DIBendetto, purpose in retirement, TEDx, The Six Habits

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