direct mail marketing Archives - Business RadioX ®

Joy Gendusa – PostCard Mania

November 25, 2024 by Rose

North Georgia Business Radio

Joy Gendusa – PostCard Mania

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𝗜𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁–𝗽𝗮𝗰𝗲𝗱 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳𝘁𝗲𝗻 𝗵𝗶𝗻𝗴𝗲𝘀 𝗼𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.

This episode of North Georgia Business Radio features a conversation with Joy Gendusa, the founder and CEO of PostcardMania. This marketing powerhouse has revolutionized direct mail marketing for small businesses.

Joy’s journey from a small startup to an industry leader is nothing short of inspiring.

With no outside capital, she built PostcardMania into a $100 million company that has served over 121,000 businesses nationwide.

Her story is a testament to the power of perseverance, innovation, and a genuine passion for helping small businesses thrive.

Her mission is to empower entrepreneurs with affordable, turn-key marketing tools so they can have the business they always dreamed of—one that prospers and grows.

Whether you’re a seasoned entrepreneur or just starting out, this episode offers a wealth of knowledge on effective marketing strategies, building a strong company culture, and the mindset required for long-term business success.

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:51 – Joy’s Background and Business Success
Phil shares his positive experience meeting Joy and praises her as a marketing business behemoth. He highlights Joy’s success in building Postcard Mania from a small startup to an industry leader generating over $100 million in annual revenue.

00:04:17 – Postcard Mania’s Evolution
Joy describes Postcard Mania’s evolution from a small printing and mailing agency to a comprehensive marketing company offering integrated solutions. She emphasizes the importance of pivoting in response to changing marketing trends.

00:06:18 – Effective Marketing Strategies
Phil shares his positive experience working with Postcard Mania and the effectiveness of direct mailers in his business. Joy discusses the importance of targeting specific geographic locations and integrating online ads with direct mail campaigns for optimal results.

00:12:35 – Joy’s Entrepreneurial Journey
Joy shares the story of how she started Postcard Mania as a graphic design firm and took a risk by designing and mailing postcards for her own business. This experience led to the evolution of her company into a leading marketing agency.

00:14:39 – Customer Experience and Business Idea
Joy recalls a frustrating customer experience that inspired her to start a postcard company. She emphasizes the importance of providing a unique selling proposition to stand out from competitors.

00:15:38 – First Year of Business
In 1999, Postcard Mania generated over $600,000 in revenue, highlighting the need for their product. Joy stresses the significance of being the first to sell directly to small businesses.

00:16:29 – Watching Competitors and Adding Value
Joy discusses the importance of monitoring competitors and adapting to stay unique in the market. She emphasizes the value of adding uniqueness to the business instead of competing solely on price.

00:18:40 – Finding Key Partners
Joy shares her experience of finding and working with Chris Miller, who played a pivotal role in helping her make important equipment decisions and eventually became a valuable partner in her business.

00:23:47 – Retaining a Great Team
Joy explains how she fosters a familial and empowering work environment at Postcard Mania, allowing employees to take ownership of their roles and make decisions. She highlights the importance of giving employees a strong purpose and trust.

00:28:51 – Embracing Learning Moments
Joy emphasizes the importance of viewing mistakes as learning opportunities and projecting trust in people’s abilities. She shares how this approach influences her management style and the honor system at her farm store.

00:29:48 – Financial Confidence and Testimonials
Phil highlights the importance of financial planning and shares his positive experience working with Postcard Mania. He encourages listeners to explore the services and special discounts offered by the company.

00:30:59 – Resources and Marketing Insights
Joy discusses the wealth of resources available at Postcard Mania, including articles, a book, and potential future audiobooks. She emphasizes the importance of quantity in marketing and shares a success story of revenue doubling through increased postcard mailings.

00:33:09 – Purposeful Leadership and Empowering Employees
Phil and Joy discuss the significance of having a purpose and mission in business. Joy shares her approach to leadership, emphasizing the value of acknowledging and empowering employees, leading to a positive work environment and business success.

00:36:57 – Financial Discipline and Marketing Investment
Joy highlights the importance of reinvesting in the business and prioritizing marketing efforts. She shares her experience of scaling the business without extravagant personal spending and emphasizes the impact of consistent and strategic marketing efforts on revenue growth.

Nick Bryant, NickPrint, Inc.

September 15, 2020 by John Ray

North Fulton Business Radio

Nick Bryant, NickPrint, Inc.

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Nick Bryant, NickPrint, Inc. (North Fulton Business Radio, Episode 284)

Nick Bryant, NickPrint, joins host John Ray to discuss the value of direct mail marketing and what makes it effective, direct mail success stories, and more. Nick also shares why his business has survived and thrived for well over a decade. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

NickPrint, Inc.

NickPrint, Inc. is a full service commercial printing company specializing in marketing materials and print collateral for small businesses. If you need Letterhead, Envelopes, Business Cards, Brochures, Flyers, Postcards, Newsletters or Pocket Folders, give us a call or send us an email! We’d love to quote your next project.

NickPrint, Inc. offers high quality printing at a competitive price. They believe that you never get a second chance to make a first impression. When prospects look at your print collateral, they are looking at more than the words on the page. They are evaluating you and your company. Are your marketing pieces sharp, colorful, and professional? High quality printed pieces go a long way to help you establish credibility. Looking cheap won’t help you to turn prospects into clients. Resist the temptation to print your marketing materials at home.

Nick Bryant, Owner, NickPrint, Inc.

Nick grew up in central Florida and also lived in Indiana for 20 years. He moved to Georgia in 2007 and now lives in Dahlonega with his wife Lesli and family. They enjoy visiting all the waterfalls of the North Georgia mountains and like to play frisbee golf together.

Nick has been in the printing industry for 25 years so his vast experience can help you get the most “bang for your buck” with your marketing dollars and help you market your business with direct mail.

One of Nick’s Favorite quotes: A positive attitude may not solve all your problems, but, it will annoy enough people to make it worth the effort.

Company Website

Questions/Topics Discussed in this Show

Different Kinds of Direct Mail
Client and Prospect retention
Is direct mail right for your business?
Learn how to save money on your printing
How I got into printing 25 years ago

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Jon Wittenberg, Minuteman Press Sandy Springs

April 2, 2019 by John Ray

North Fulton Business Radio

Jon Wittenberg, Minuteman Press Sandy Springs

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Jon Wittenberg, Owner, Minuteman Press Sandy Springs

**Jon Wittenberg, Minuteman Press Sandy Springs**

Jon Wittenberg is the Owner of Minuteman Press Sandy Springs. Minuteman Press Sandy Springs is a full-service professional printing company located in vibrant Sandy Springs, GA. “Full service” is exactly that, offering a full range of products and services for business marketing, from traditional printing like business cards, flyers and brochures, to yard signs, window vinyl and promotional products. While part of an internationally renowned franchise network, Minuteman Press Sandy Springs distinguishes itself from other printing companies by combining best in class products and services with a best in class customer experience. It does things that most other printers don’t do, including asking probing questions to make sure customers get at least what they expect, if not more, and double checking proofs before going to production. Little things can make all the difference when image matters!

To contact Jon and his team at Minuteman Press Sandy Springs, go to https://www.sandysprings.minutemanpress.com/ or call (678) 691-9100.

Chuck Teliin with Valpak and Michael Blake with Brady Ware & Company

February 1, 2019 by John Ray

North Fulton Business Radio

Chuck Teliin with Valpak and Michael Blake with Brady Ware & Company

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Chuck Teliin with Valpak

Chuck Teliin is a Regional General Manager of Valpak managing 10 markets in six states. Prior to Valpak, Chuck was with AT&T Yellow Pages for over 26 years, first as a sales rep, then sales manager, and General Manager before rising to Regional Vice President. Chuck retired from AT&T in 2017.

You may have come to know Valpak as the “coupon mailer people” and you wouldn’t be wrong. Since 1968, Valpak has been mailing coupons to consumers to save them money and support small, local businesses in communities throughout North America. That’s what they were. Valpak has grown up, just as a teenager develops into a confident adult. Today, Valpak is a full-service marketing agency. We provide industry leading, traditional and digital marketing solutions to local and national businesses. With Valpak, you’ll still find the coupons that they’re known for, only now you’ll find them online and in digital apps as well as in our iconic Blue Envelope®. We mail to 38 million homes and drive over 11 million in daily online traffic. From The Blue Envelope to website design, development and everything in between, Valpak supports small businesses with a full suite of innovative marketing services.

Call Valpak at 1-866-235-0870 or visit them at www.valpak.com/advertise.

Michael Blake with Brady Ware & Company

Michael Blake is a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. Mike is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

He has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Mike is the Host of Decision Vision, a podcast series focusing on critical business decisions and brought to you by Brady Ware & Company. Decision Vision is produced and broadcast by Business RadioX®.

BREAKING PAR IN BUSINESS: Lisa Bianchini with Lexis Printing & Fulfillment and Harold Kolbe with BluIP

April 15, 2016 by Mike

Gwinnett Studio

BREAKING PAR IN BUSINESS: Lisa Bianchini with Lexis Printing & Fulfillment and Harold Kolbe with BluIP

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Lisa Bianchini, Harold Kolbe, Rich Bartolotta

Lisa Bianchini/Lexis Printing & Fulfillment

Lexis Printing is a customer service focused commercial printing, fulfillment and direct mail marketing company. They strive to be a trusted extension of your marketing department by providing superior products at competitive prices. They keep your valuable time and bottom line in focus with everything they do.

Harold Kolbe/BluIP

BluIP delivers mission critical solutions, such as Hosted PBX, Unified Communications, Presence Management, and tailored Call Center solutions to SMB and Large Enterprises nationwide. Their customized solutions have served Enterprises across multiple vertical markets with multiple sites and complex application and infrastructure integrations, while satisfying the most stringent industry compliance and security requirements. BluIP, along with its partner ecosystem, focuses on providing customers with exceptional support, high level of innovation. Their solutions are fully integrated, flexible and scalable, and require no capital investment or ongoing maintenance. Visit them at www.bluip.com.

To watch a video of this show, CLICK HERE.

DIRECT MAILING & THINGS THAT MATTER: Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting

December 3, 2014 by Mike

On the Money

DIRECT MAILING & THINGS THAT MATTER: Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting

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Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting join host Joe Moss to discuss “Direct Marketing & Things That Matter” related to small business.

Kyle Campbell/GIANT Marketing & Anytime Fitness

GIANT Marketing is a full-service marketing and design firm located in the heart of Atlanta. From start to finish, they can make your business GIANT! GIANT Marketing started with just postcards. Well, marketing is so much more than just hitting mailboxes! So GIANT Marketing now offers everything including direct mail campaigns, email marketing, social media marketing, website and logo design, call tracking, print marketing and more.

GIANT Postcards of Atlanta has been an established and successful brand since 2009, delivering the highest quality direct mail to your doorstep. When their CEO Kyle Campbell realized the endless bounds the company could reach with a bigger concept and a more diverse range of services, GIANT Marketing was born. With their industry experience and our motivation to make your business GIANT, they are sure to help you succeed in all of your business marketing goals.

Doug Ireland/Freeland Painting & Construction

The mission at Freeland Painting is to bring excellence to their clients through home repairs. Painting, roofing and general renovations are not a unique business, but Freeland Painting & Construction intends to be unique within this industry. They believe that their customer’s fulfillment and happiness is the ultimate goal and their only assignment. They believe that only by serving their customers FIRST can they then serve their employees, suppliers and families.

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On the Money focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. On the Money also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, On the Money airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.