email Archives - Business RadioX ®

Silver Lining in the Cloud

Chris Arrendale of Inbox Pros and Andy Green with Kennesaw State University

00:00 /

Chris Arrendale/Inbox Pros

Inbox Pros is your partner in Email Deliverability. To this effort, they assist in evaluating mailing infrastructure set up, authentication, sender reputation, bounce and complaints management, list quality and permissions, domestic and international compliance, message content and delivery tracking. They also provide ISP remediation and outreach, domain specific volume and policy guidelines, and industry updates. Services include:

Deliverability Audits – This deliverability audit suits any client of any provider and will include a comprehensive report on the state of the ESP.
24/7 Monitoring & Alerting – Their monitoring alerts keep an eye on your email deliverability 24/7. These alerts monitor IP/domain blacklists, as well as IP/domain reputation.
Reporting & Analysis – They work with you to design custom reports for better overall email deliverability analysis.
Reputation Building – From IP warming plans to helping establish or rebuild your reputation, they are focused on achieving solid email deliverability.
IP & Domain Authentication – Making sure that you have the proper IP/domain authentication set up is a valuable piece to getting emails delivered.
Whitelisting Assistance – They look at your program and provide feedback on how to get white-listed with those ISPs and domains that accept white-listing.
Bounce Code Reasoning & Assistance – They analyze your bounces, determine the cause, and provide assistance on either suppression or getting those emails delivered.
Block Removal Assistance – ISP blocks can be difficult, but their consultants have expertise in working to get these blocks removed.

Andy Green/Kennesaw State University

Kennesaw State University is a comprehensive university recognized for its entrepreneurial spirit, global engagement and sense of community. As Georgia’s third-largest university and one of the fifty largest public universities in the country, Kennesaw State offers more than 100 undergraduate and graduate degrees, including an increasing number of doctoral programs. Kennesaw State is committed to becoming a world-class academic institution positioned to broaden its academic and research missions and expand its scope on a local, national and global level.

Kennesaw State University offers the only undergraduate degree in Information Security and Assurance in the state of Georgia.

Atlanta Business Radio

Email Marketing Tips From Simms Jenkins. Plus Atlanta Networking Tips from Connectors Katy Gillis and Emile Paradis

00:00 /

We opened the show with Simms Jenkins with BrightWave Marketing. He asked if email was dead yet? Hardly. With new business models centered on email as the “product”, the return on investmentstill surging and innovation occurring in the email channel, email marketing is the go to marketing platform for anydigital marketer. Simms spoke about the innovations of the hot again email channel and talked about where email is headed in the future. He is the author of “The Truth About Email Marketing” which presented how top brands and technology are making email marketing go beyond customer retention, loyalty and sales.

Simms also covered how email plays a crucial role in emerging digital platforms, such associal and mobile. The questions of how email and social live together was not only addressed but real examplesof how to better leverage the channels for the sake of your brand and sales were demonstrated as well.

Next up we had on a couple of Atlanta’s Best Connectors Katy Gillis with eWomen Network. Katy serves the Atlanta business community as the Managing Director of the Atlanta Chapter of eWomen Network, where she not only does her own networking to the tune of 80% of her new business growth, but connects local women in business with the access to connections, resources, andopportunities to promote their services and in doing so, create more business transactions. She is serious about being a business connector, and schedules 5 hours each week specifically to connect people. Her personal mission is to meet and connect with 100 new people, both locally and nationally, every month to constantly add new value to her network base with new connections. Since accepting the role of Managing Director in February 2011, the Atlanta chapter has grown by 300%.

We closed the show with our good friend and legendary business connector Emile Paradis with Referral Institute Atlanta. Emile explained that networking and referrals have become an integral part of new business development strategy for most small businesses. Yet so many have been only marginally successful at tapping into the valuable resources they have developed. Learning some basic truths about utilizing your networks and developing key referral sources can make a huge difference in the amount of business you consistently obtain through referrals. Be sure to check out Emile’s monthly networking luncheons to learn more.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter. Please go to their website to register for their monthly networking events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.