

AZ BRANDCAST Rod Lenniger Owner and Principal with RAL Advisory Services
Hear from a seasoned veteran, with a foot in both education and investment/management in the innovation and entrepreneurial space, speak about the realities and deep challenges of innovation, especially in established companies.
in this episode of AZ Brandcast, Rod Lenninger talks about intrepreneurship: the challenges inherent in creating space for innovation within an established organization. He discusses the potential for business and higher ed to work together and the realities of the challenge.
Since 2013, Rod Lenniger has owned and operated RAL Advisory Services. He is an Executive Advisor and Mentor for the C-Suite and often serves in “interim” executive positions to help companies maintain stability during times of change or to help lead accelerated growth initiatives as well as turnaround challenges.
Leveraging an expertise in business planning, he also functions as Lead Facilitator implementing a “Business Model Canvas” accelerator program for clients who want to design new or modify existing business models. Rod has conducted multiple BMC programs for companies ranging from startups to established businesses and continues to refine the usage to assist executive teams through the shared experience of clearly defining their business strategies and most importantly, identifying the tactics needed to actually implement them!
Rod brings more than 20 years of accomplishments in the information technology industry. He has held executive leadership positions in high tech companies ranging from early stage growth to global Fortune 500 companies. He has a successful track record in international business development, product marketing and professional services as well as mergers, acquisitions and IPOs. From 2004 to 2013, Rod was an Executive Team member for iCrossing, responsible for operations,corporate development, mergers and acquisitions and the global integration of new businesses. He firstjoined iCrossing in 2004 as VP Operations and served in various leadership roles participating in the rapid growth of several Search and technology functional units as well as the acquisition and integration of seven new businesses in North America, South America and Europe. During his tenure, iCrossing raised in excess of $100 million in venture funding and was
successfully sold to the Hearst Corporation in 2010 for $325 million.
Appointed by the Governor, Lenniger has served on the Arizona Information and Technology Acquisition Council (ITAC) and the State’s eLearning Task Force. He also has been an advisor on the Arizona StateUniversity’s Computer Science Department, Senior Advisory Council. Chairman Emeritus of the Arizona Technology Council, he served as President and then Chairman for several years. He was appointed to the State’s Data Governance Council assisting the Department of Education and served as a Board member for both the Southwest Center for Chronic Disease, as well as Helping Hands For Freedom, serving families of deployed members of the military.
Awarded a Bachelor’s degree in Business Administration from Fairleigh Dickinson University in New Jersey, Rod also achieved a Master’s Degree in Business from the Columbia University School of Business in New York City. His practical leadership skills were first honed as a commissioned officer in the U.S. Army wherehe served for 3 years being honorably discharged as a First Lieutenant.
RAL Advisory Services provides personalized one-on-one coaching and mentoring for the CEO and/or Exec Team members. An executive coach can see what you cannot see; they are on the outside looking in. As your advisor they help you clearly see your options and the decisions you can make to advance your leadership, as well as the organization you lead. They bring years of corporate and entrepreneurial leadership knowledge and experience to provide fresh insight and expand your thinking, build your confidence and skills, and ensure you complete your goals. Value is not only in providing expert, third party analysis of your business, but the specific guidance on steps to improve it.
Connect with Rod on Twitter.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.


ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.





Danielle Dickey is now a 14 year old high school freshman attending Basha High part time, taking several electives and is also home schooled, studying her core curriculum with her mother. This first year in public school has been an adventure for her.
Steve Feld provides
every else involved within the business. He is in the business of business.
Warren D Dickey has over 25 years of sales experience working with companies such as Pepsi, McLane Grocery Distribution Company and Brown & Williamson Tobacco Corporation.
Special Olympics sports provide a gateway to empowerment, competence, acceptance and joy. The lessons learned in Special Olympics also impact their life skills. Sports training enhances focus and gives participants a structure for learning important lessons about perseverance, endurance and setting goals. Many people are surprised to know, more than half of adult Special Olympics athletes in the United States are employed, versus 10 percent of intellectually disabled persons who do not participate in Special Olympics.
Annie Warren is a recent graduate of Arizona State University where she received her undergraduate degrees in Political Science and Economics and graduate degree from the Sandra Day O’Connor College of Law in Sports Law and Business. Annie grew up in Salt Lake City, UT but moved to Arizona to play for the women’s soccer team at Arizona State. 
Journey Radio is powered by
Journey Radio’s host and sponsor Enid Moore-Cranshaw is a consummate business professional. Enid holds a Master’s Degree in Finance and Accounting from Regis University. She is the Immediate Past District Director of Toastmasters International, District 3 (state of Arizona) with a membership of over 4,000. District 3 Toastmasters is ranked seventh in Arizona’s networking and is one of the top organizations for communication and leadership development in the world. She is a Financial Professional and owner of Divinity Beauty Bar. Divinity Beauty Bar specializes in nails, hair styling, wigs, hair extensions, maintenance and growth. Enid is the Immediate Past Board President of Child Parent Centers (Headstart). Child Parent Centers is a leader in early childhood development and serves Southern Arizona’s underprivileged children. Her passion is early childhood development, community service, personal development, effective communication and empowering others to realize their full potential.





people at the right time may be difficult, it can be done. At StringCan, they believe in simplifying and focusing on building valuable and meaningful relationships between businesses and their customers.
Jay Feitlinger, serial entrepreneur, is the founder and CEO of StringCan Interactive, his 8th company, which is a strategic online marketing agency in Scottsdale, Arizona. Since StringCan’s launch in 2010, Jay oversees strategy and vision, building culture that makes going into work something his team looks forward to, recruiting additional team members to help exceed clients’ goals, leading the team and allocating where StringCan invests time and money. One of Jay’s proudest accomplishments is earning Phoenix’s Best Places To Work award, on two occasions, recognizing StringCan for its dedication to its staff personal and professional development.
home lives thrive that our businesses can be free to thrive too. And this is a truth that every entrepreneur deserves to hear. In 2015, Jay took the lessons he has learned from his last 8 businesses and created a 4-day family retreat to help entrepreneurs and business executives who desire more out of their family lives. The results of this process helped Jay with his own family issues and as he shared the process with others, he was inspired to have his first book published, FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days, which focuses on helping entrepreneurs strengthen their families – and in turn strengthen their businesses.
jargon or buzz-words to us. We realize your success depends on our ability to respond to change, to deliver quality and reliability and to reduce manufacturing costs. From a simple connector to a complete wire harness system, let us put our ability and experience to work for you.
Charlie Hess was born in Wallaceburg, Ontario, Canada, and enjoyed playing Canada’s 2 national sports: hockey and lacrosse, growing-up in the small town where St. Clair Technologies Inc. (SCT) originated. He graduated from The University of Waterloo, Ontario, in 1994 with degrees in Business, and Environmental Science & Resource Management. He began his career in the family business after graduation, with plans to continue his education focusing on Environmental Law. Before he could return to a post-graduate program, SCT requested a volunteer to relocate to Mexico in order to greenfield the company’s first international division. Charlie answered this call, and while his ability to speak Spanish was non-existent, his background in manufacturing had been developed over several years of employment in numerous positions working for the company he now partly-owned.
was steep in this developing nation, but soon a profitable 2-shift operation was growing under his guidance. SCT needed second manufacturing location to manage growth, and after 4 years a facility in Guaymas, Sonora, Mexico, was constructed. Through a partnership with The Offshore Group (of Tucson, AZ, USA) SCT expanded into automotive and non-automotive electrical system manufacturing in Mexico. Several US Tier 1, and OEM customers were being supplied with electrical harness system utilizing a just-in-time, and in some cases a ship-to-vin sequence process. Under the mentorship of Dave Thomas, President of SCT, and former President of Stoneridge’s harness division: Alphabet (a major competitor to SCT), Charlie expanded his management of the company to include all manufacturing operations, which totaled 4 plants through most of the 1990’s. He was responsible for many facets of the business, and became a driving force behind
In 2005, he became SCT’s President, and took on all facets of the company’s directions, including: operations, sales, marketing, P&L, asset management and strategic plan development. Since that time, the company’s overall revenue has increased by 225%, and profitability has been successfully maintained through the automotive crash in 2009/10, and into the past 7 years of stable economic growth in the US automotive marketplace. Charlie’s vision is to continue investing in technology and developing his management team to ensure that SCT has a bright future.
Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of 





















