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Angela Alea, LASSO

September 20, 2023 by John Ray

LASSO
Executive Perspective
Angela Alea, LASSO
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LASSO

Angela Alea, LASSO

Angela Alea, President and Chief Revenue Officer at LASSO, joined Danny Vander Maten to talk sales, leadership, and business. Angela discussed how she’s spent her career in sales despite her initial wariness of the field, how LASSO serves event companies, the impact of the pandemic on their industry, how LASSO survived and deepened client relationships during that difficult period, how she practices servant-leadership, and much more.

Executive Perspective is broadcast and produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

LASSO

LASSO is the all-in-one platform where event companies work.

They provide project management, inventory, logistics, proposals, and workforce management software that helps event companies:

⇢ Grow revenue ⇢ Streamline operations ⇢ Control costs ⇢ Minimize risk ⇢ Get real-time insights ⇢ Attract AV talent ⇢ Produce successful events.

Their mission is to inspire change for forward-thinking companies in the event and entertainment industry by bringing transformative solutions to the people that make exceptional performances happen.

Company website

Angela Alea, President & Chief Revenue Officer, LASSO

Angela Alea, President & Chief Revenue Officer, LASSO

Angela Alea is the president and chief revenue officer of LASSO, the platform where event companies work. LASSO has been recognized on Inc 5000 for the last two years, has been named Best & Brightest Place to work 5 years in a row, and was celebrated as a Technology Fast 500 company by Deloitte.

Although she swore she would never do sales, she has spent the last 20 years in revenue producing roles doing everything from sales, sales training, sales operations, and revenue management.

When she isn’t redefining what sales is, and more importantly what it isn’t, you can find her hanging with her husband, two kids, and their dogs in Alpharetta, a suburb of Atlanta.

LinkedIn

About Executive Perspective

Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned.  Executive Perspective is underwritten and presented by Cresa. The show series is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.

Danny Vander Maten, Host of Executive Perspective

Danny Vander Maten, Vice President – Tenant Representation, Cresa, and Host of Executive Perspective

Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.

At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.

Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.

Connect with Danny: LinkedIn | Twitter

Connect with Cresa: Website | LinkedIn | Facebook | Instagram | Twitter

Tagged With: Angela Alea, commercial real estate, Danny Vander Maten, Entertainment Industry, Event Management, Executive Perspective, Lasso, Leadership, pandemic, project management, Servant Leadership

Flora Tromelin with FCT Strategies LLC Joacim Mattisson with Swedish Chamber of Commerce and Lars Lagerman with Arizona Swedish Consulate

October 30, 2021 by Karen

Flora-Tromelin-and-Joacim-Mattisson-with-Swedish-Chamber-of-Commerce-and-Lars-Lagerman-with-Arizona-Swedish-Consulate-feature
Phoenix Business Radio
Flora Tromelin with FCT Strategies LLC Joacim Mattisson with Swedish Chamber of Commerce and Lars Lagerman with Arizona Swedish Consulate
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Flora Tromelin with FCT Strategies LLC Joacim Mattisson with Swedish Chamber of Commerce and Lars Lagerman with Arizona Swedish Consulate

CopyofSACCSUMMIT2021SocialMediaGraphicsWorkingFile4

In today’s world, businesses often operate across geographic borders. Worldwide shipping, digital products and services make it easier for the business owner to export, and for the client to buy from overseas.

It also means that many things can get lost in this cross-cultural setting, causing major communication issues in business.

FCT Strategies LLC is specialized in international matters, and offers tailored consulting services in: Flora Tromelin with FCT Strategies LLC Joacim Mattisson with Swedish Chamber of Commerce and Lars Lagerman with Arizona Swedish Consulate

  • Event and project management
  • Cross-cultural communication
  • Protocol/etiquette
  • Organizational management

Flora-Tromelin-Phoenix-Business-RadioXFlora Tromelin is the founder and CEO of FCT Strategies LLC, a French native, former U.S. military spouse, mom, and travel addict.

Her experience includes over 20 years of experience as a global leader and advisor for the U.S. Federal Government, responsible for cross-team communication and the management of cross-cultural international events.

She has led multicultural teams of up to 35 people and managed events of up to 5,000 attendees.

She met with her husband, a now-retired U.S. Army Officer, during her tenure as Chief of Protocol to the U.S. Ambassador to France and Monaco.

Follow FCT Strategies on LinkedIn and Facebook.

The Swedish American Chamber of Commerce in Arizona promote trade, commerce, investments and business opportunities between Arizona and Sweden. SACC-Logo

They offer effective industry specific programs, events, fundrasing, corporate programs, trade missions, business matchmaking and networking.

They also offer talent mobility opportunities for young professionals, both from the US to Sweden, and from Sweden to the US.

Joacim-Mattisson-Phoenix-Business-RadioXJoacim (Yoo-Ah-Kim) Mattisson– or Jay – is an investor and connector.

He helps international businesses build relationships with trade partners in Arizona.

He’s the President of the Swedish-American Chamber of Commerce in Arizona (SACC-AZ)

Jay is also a board member and adviser for the German American Chamber of Commerce Arizona and SACC USA, comprising of 19 chambers all of the U.S.

He enjoys hiking in the magnificent Arionza desert or float down the Salt River in a tube.

Connect with Jay on LinkedIn and follow SACC-AZ on Facebook and Twitter.

Consulate-of-Sweden

Honorary Swedish Consulate of the State of Arizona and those consulate matters, such as passports, drivers licenses, residence permits and Swedish language proficiency test.

It also promotes trade and business between Sweden and the State of Arizona, and works to spread and inform on Swedish culture, literature and music.

Lars-Lagerman-Phoenix-Business-RadioXHonorary Consul Lars Lagerman serves as Swedish Consul for the State of Arizona. He has served in this position from 1995 to 2007, and again from 2014 to present.

Mr. Lagerman was born and educated in Sweden before obtaining his Bachelor of Arts Degree in History from Gustavus Adolhus College in St. Peter, Minnesota.

He obtained his law degree from the University of Arizona in Tucson in 1978 and has worked in the areas of real estate development and real estate finance, with a nitch practice in international transactions, practicing most recently at the prominent law firm of Snell and Wilmer L.L.C.

Phoenix-House-Show-Logos

Tagged With: Cross-cultural communication, Etiquette, Event Management, global, international trade, Lars O. Lagerman, organizational management, Swedish american chamber of commerce, Swedish Consulate Arizona, trade, trade delegations

LEADERSHIP LOWDOWN Michelle Mason with EventPrep and Chris Ronzio with Trainual

June 19, 2019 by Karen

LEADERSHIP-LOWDOWN-Michelle-Mason-with-EventPrep-and-Chris-Ronzio-with-Trainual1
Phoenix Business Radio
LEADERSHIP LOWDOWN Michelle Mason with EventPrep and Chris Ronzio with Trainual
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LEADERSHIP LOWDOWN Michelle Mason with EventPrep and Chris Ronzio with Trainual

EventPrep-logo

EventPrep® is a full-service event management and procurement company based in Phoenix, Arizona. Their reach is global with the primary focus to save their clients, time, money and anxiety while planning unforgettable events. EventPrep contracts more than 3000+ programs annually, providing buying power to the clients, corporations, associations, and non-profit organizations they work with across the country.

Whether it is an executive retreat, or a large scale conference with thousands of attendees, EventPrep offers event procurement and professional meeting management services that ensures customer satisfaction at every level.

Michelle-Mason-on-Phoenix-Business-RadioXMichelle Mason has a passion for travel and service to others that led her to the hospitality industry. Michelle is a dedicated hospitality professional with more than 25 years of global experience in hotels and the meeting procurement industry. Prior to launching her EventPrep franchise, Michelle held a diverse career in hotel operations, global hospitality project management, corporate meeting procurement, and managing a global sales organization.

Michelle is a sought after hospitality industry consultant who previously worked in a variety of roles with Wyndham Hotels & Resorts, as a member of the corporate team at Best Western International, and on the corporate team at HelmsBriscoe – a global meeting procurement company. Michelle has a number of awards and accolades throughout her career for achievement and high guest satisfaction.

A graduate of Northern Arizona University, where she earned her Bachelor’s degree at the W.A. Franke College of Business in Hotel and Restaurant Management. Michelle currently resides on the NAU HRM National Council of Industry Professionals as a mentor and advisor to faculty and students. As an EventPrep ® franchise owner, Michelle and her team provide exemplary service as a partner with her clients and the hospitality community.

Connect with Michelle on LinkedIn and Twitter and follow EventPrep on Facebook.

TrainualOriginalColor4

Launched in 2018, Trainual is a leading SaaS company that helps fast-growing businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system.

In just over 18 months, the company has reached over $2M ARR, servicing customers in over 80 countries. Trainual is on a mission to make small business easier by automating training manuals for busy companies around the world.

Chris-Ronzio-on-Phoenix-Business-RadioXChris Ronzio is the founder and CEO of Trainual, a leading SaaS company that helps fast-growing businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system. After helping hundreds of entrepreneurs create scalable systems and processes with his consulting firm that he started in 2013, called Organize Chaos, Chris developed a passion for helping business leaders find the time to do more of what they love by providing a way to document and delegate what they do.

Chris is the author of “100 Hacks To Improve Your Business,” as well as “The Process Playbook,” a weekly Inc. Magazine column. As a serial entrepreneur and startup leader, he built and sold a nationwide video production company before the age of 25, and he’s invested in building 6 businesses to over $30 million in annual revenue. Now with Trainual, Chris is on a mission to make small business easier by automating training manuals for busy companies around the world.

Connect with Chris on LinkedIn, Twitter and Instagram, and follow Trainual on Facebook.

The Leadership Lowdown was created to share the REAL story behind valley leaders’ rise to the top, and the truth about what it takes to TRULY succeed in life and business. Hear the raw stories of these leaders’ journeys…the pitfalls, the victories, and all of the heartaches and triumphs in between.

ABOUT YOUR HOST

Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of U & Improved. Jodi has trained thousands of entrepreneurs and executives on how to build a booming business, master a mindset for success, and achieve the lifestyle they desire through heart-fueled leadership.

Through U & Improved—an award-winning personal and professional leadership development company based in Scottsdale—Jodi has redefined traditional leadership training by creating a sustainable and actionable model that is personal, challenging and meaningful to each and every individual who enrolls in any of the two-and-a-half-day experiential training classes. She and her elite training team have advanced the charge in heart-based leadership
development and empower U & Improved graduates with knowledge, tools and awareness to immediately be more effective and responsive leaders at work, home and within their communities. U & Improved

Among her many accomplishments as a Valley leader, Jodi launched a teen leadership program in 2014 to empower young adults to become more confident, motivated and focused stewards of our future. In 2016, she founded a non-profit arm of the company—the U & Improved Leadership Foundation—that makes the program more accessible to deserving teens.

Jodi has been recognized by industry publications and organizations for her work in leadership development and serves as a source of inspiration within the community. In 2015, she was honored as an “Outstanding Women in Business” by the Phoenix Business Journal and by the Phoenix Suns and National Bank of Arizona with the “Amazing Women” award. She has received both the prestigious “Diversity Leader of the Year” and the Scottsdale Chamber of Commerce’s “Sterling Award.” She was also awarded a Silver Stevie Award for Female Entrepreneur of the Year 2015 and was a finalist for the Junior League of Phoenix’s Valley Impact Award. Jodi is a devoted single parent who volunteers her time at her daughters’ school programs and with organizations such as Angel Mamas, where she’s served on the board for three years.

 

Tagged With: Conference Services, Event Management, Event Registration and Housing, Hotel Site Selection, Meeting Procurement, Onboarding employees, Onboarding new hires, Operation documentation, SOPs, Training and onboarding

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