

Jeff Gartland, Relatient (Nashville Business Radio, Episode 37)
Relieving the pain point of patient engagement with their healthcare provider is the focus for Relatient, especially with their recent merger with Radix Health. CEO Jeff Gartland shares how Relatient serves both patient and provider with a solution that involves scheduling, engagement, automation, and the multiple processes that go into successfully managing patient communication. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.
Relatient
Relatient is passionate about assisting healthcare organizations with patient-centered engagement. By helping organizations automate patient-centered outreach and messaging, we help practices, hospitals and health systems facilitate more compliant, and ultimately healthier, patient populations.
The old methods of patient engagement are well-intentioned but ineffective because they overlook a key element: the patient. It’s not enough to push patients to a portal or an app. A patient engagement platform must be designed with the patient at the center, with the patient driving the solutions.
As reimbursement models continue to shift toward outcomes-based medicine, the need for improved patient compliance increases. We all see that reality. The question is, how will your organization meet that need? We’re here to help.
Instead of inviting patients to information and services, why not push the information and services relevant to them, as they need it and in ways which they can quickly respond to it? A patient-centered approach to engagement not only improves outcomes, it improves patient satisfaction.
Jeff Gartland, CEO, Relatient

Jeff Gartland is the Chief Executive Officer of leading SaaS-based patient engagement platform Relatient. He brings over 20 years of experience pioneering healthcare information technology and an aptitude for innovation, growth strategies, and spearheading go-to-market initiatives to the organization, which recently announced a $100M growth equity capital investment from Brighton Park Capital and its merger with Radix Health.
Before joining Relatient, Jeff served as President of the Advanced Analytics & Services business for the Diversified Business Group at Anthem. Additionally, Jeff previously led Ciox Health in transforming the business into a platform for accessing and analyzing the complete health record. He further opened up new market segments across life sciences and precision medicine to enable research efforts leveraging real-world data across all therapeutic areas.
A pioneer in interoperability and analytics, Jeff led the build-out of the nation’s first clinical exchange platform leveraging FHIR standards while at McKesson’s RelayHealth business to support the CommonWell Health Alliance, an industry alliance devoted to the simple vision that health data should be available to individuals and built into provider workflow regardless of where care occurs. Jeff held senior leadership roles spanning health information exchange, patient engagement, clinical revenue integrity, claims and eligibility management, population health, and analytics.
Before McKesson, he worked at PricewaterhouseCoopers’ Health Industry Advisory supporting healthcare providers on strategic physician alignment models, service line growth programs, and financial due diligence and authored the firm’s thought leadership on presidential health policy proposals as part of the Health Research Institute. He has also held leadership positions in several technology ventures and consulting firms.
Jeff holds a B.S. in Management Science from Virginia Tech and an M.B.A. from the McCombs School of Business at the University of Texas at Austin. He lives in Roswell, GA, with his wife and their two children.
Questions and Topics Discussed in this Episode
- Can you share with us a little bit of your background and your role at Relatient?
- Can you share a little bit more about your recent appointment as CEO and Relatient’s merger with Radix Health?
- Can you share with us more about who Relatient is, what you do, and the technology behind your platform, specifically the scheduling options?
- Why is it important for healthcare organizations to have patient engagement solutions?
- What significant changes/benefits have you seen in healthcare systems and practices that have adopted your self-scheduling system?
Nashville Business Radio is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.











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Lowell C. Kruse is the former CEO of Heartland Health in St. Joseph, Missouri. He retired in July 2009 after serving Heartland for 25 years as their CEO. Kruse came to St. Joseph in 1984 when the two existing community hospital boards had decided to come together and form Heartland Health to better serve the needs of the community and the broader region surrounding St. Joseph. He describes the vision of the organization as, “Heartland Health and its service area will be the best and safest place in America to receive healthcare and live a healthy and productive life.” As evidence of the organization’s progress toward that vision, they were the 2009 recipient of both the Malcolm Baldrige National Quality Award and the Foster G. McGaw Prize for Excellence in Community Service. During his 45 year career, Lowell served on numerous boards, committees, commissions and in leadership capacities in professional and civic organizations including State and National Jaycee Organizations, state hospital associations, American Hospital Association, Chamber of Commerce, United Way, State Commissions, health planning agencies, and similar organizations. He has been the recipient of a variety of personal and professional awards and recognitions during his career. Lowell currently serves as Co-Founder and Chair of Communities of Excellence 2026, the Board of Directors for the Baldrige Foundation and the Missouri Family and Community Trust.

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