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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes

June 3, 2025 by John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray
North Fulton Studio
The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes
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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes (The Exit Exchange, Episode 24)

In this episode of The Exit Exchange, host John Ray sits down with experts Steve Keck, President of Span the Chasm, and Maria Forbes, President and Founder of FIREPOWER Teams, to discuss the significance of human capital in planning for business exits. Steve and Maria, both members of XPX Atlanta, delve into how understanding and optimizing human capital can impact the exit process. They offer insights into how cultural data and human performance science are vital in preparing a business for sale, highlighting the importance of addressing owner dependency and role clarity within organizations. The discussion emphasizes the collaboration of financial and human capital assessments to enhance business value and address potential buyer needs, ultimately improving both financial outcomes and overall satisfaction with the exit process.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Maria Forbes, FIREPOWER Teams

Maria Forbes, FIREPOWER Teams, on the Exit Exchange podcast
Maria Forbes, FIREPOWER Teams

Maria Forbes is the Founder and President of FIREPOWER Teams. Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferable value as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transitions. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program.

LinkedIn

Steve Keck, Span the Chasm

Steve Keck, Span the Chasm, on The Exit Exchange podcast
Steve Keck, Span the Chasm

Steve Keck is the President of Span the Chasm, a company that uses a cultural data science methodology to integrate people data and data science for executive talent management, team alignment, and sales execution strategy development. Since December 2018, he has led efforts in team assessments, talent management, sales training, and executive coaching for high-growth companies. In addition to his role at Span the Chasm, Steve serves as Chief Revenue Officer at BoltCare, where he manages go-to-market strategy and sales initiatives.

He has also held leadership roles such as Chief Growth Officer at zPaper and Chief Navigation Officer at SRCC, focusing on aligning departments for growth and helping business owners implement ideas effectively. Earlier in his career, Steve was a Senior Training Architect at Payscape, designing sales training programs and managing learning systems. He has extensive experience in banking, having managed branches and business development at institutions like PNC, SunTrust Bank, and Atlantic States Bank.

A Georgia Tech graduate with a Bachelor of Science in Management and Finance, Steve is certified in BestWork Data Assessment and Salesforce, among other credentials. He combines expertise in sales strategy, talent optimization, and executive coaching to drive sustainable business growth and improve sales team performance.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Show Overview
02:00 Meet the Guests: Steve Keck and Maria Forbes
02:17 Understanding Human Capital in Exit Planning
04:35 Identifying Company Shortfalls and Owner Dependency
10:42 The Role of Data in Team Dynamics
18:10 Engagement Process and Strategic Goals
22:43 The Importance of Human Capital in Business Succession
23:58 Defining Culture, Management, and Environment
26:27 The Real Meaning of Alignment and Optimization
28:28 ROI and the Impact on Business Exits
33:30 The Role of Human Capital in Due Diligence
39:45 The Emotional Transition from Business Owner to CEO
41:48 The Value of Collaboration in XPX Atlanta
43:56 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Tagged With: alignment, business sale, Culture, due dilige, due diligence, exit planning, FIREPOWER Business Catalyst, Firepower Teams, Human Capital, John Ray, Maria Forbes, owner dependency, Span the Chasm, Steve Keck, Team Alignment, team dynamics

Maria Forbes, FIREPOWER Business Catalyst, LLC

March 25, 2021 by John Ray

Firepower Business Catalysts
North Fulton Business Radio
Maria Forbes, FIREPOWER Business Catalyst, LLC
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Firepower Business Catalyst

Maria Forbes, FIREPOWER Business Catalyst, LLC (North Fulton Business Radio, Episode 343)

While many professional services firms might adequately build their financial capital, some struggle developing their human capital. Turnover and employee disengagement then follows. Maria Forbes joined host John Ray to share causes of these difficulties, why language matters, how to turn team members into long-term associates, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

FIREPOWER Business Catalyst, LLC

FIREPOWER’s mission is to facilitate success at every level of the organization. Whether a team is made up of five people or twenty-five, they help leaders to build a foundation for retaining their people and developing their best contributions to organizational growth.

FIREPOWER Business Catalyst’s specialties include Team Engagement, On-Boarding, Practice Management, Employee Development, Organizational Development, Leadership Development, and Employee Retention.

Company Website | LinkedIn

Maria Forbes, CEO – Chief Engagement Officer, FIREPOWER Business Catalyst, LLC

Firepower Business Catalysts
Maria Forbes, CEO, FIREPOWER Business Catalysts

Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with Human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity, through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferrable value, as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transition. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, Mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program. She is also a Board member of the Exit Planning Exchange, Atlanta Chapter.

LinkedIn

Questions and Topics in this Interview:

  • Why professional services firms run into obstacles developing their human capital
  • Framework versus programs and the entrepreneurial mindset
  • Why job descriptions don’t work
  • How to get new team members to be long term associates
  • Language matters: job holders to unique business contributors
  • How human capital factors into succession planning or a business transition

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: employee retention, FIREPOWER Business Catalyst, Human Capital, human capital management, Maria Forbes, organizational development, organizational performance, Team Engagement, turnover

Sheryl LaPlace, Insperity

September 1, 2020 by John Ray

Sheryl LaPlace Insperity
North Fulton Business Radio
Sheryl LaPlace, Insperity
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Sheryl LaPlace Insperity

Sheryl LaPlace, Insperity (North Fulton Business Radio, Episode 278)

Sheryl LaPlace, Insperity, joins host John Ray to discuss why a PEO can offer welcome relief for a small to medium-sized company seeking to streamline their internal administrative burden while offering enhanced benefits for their employees. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Sheryl LaPlace, Senior Human Resources Specialist, Insperity

Sheryl LaPlace is a senior human resource specialist with Insperity, a trusted advisor to America’s best businesses for more than 34 years, provides an array of human resources and business solutions designed to help improve business performance.

Offering the most comprehensive suite of products and services available in the marketplace, Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® solution.

Additional company offerings include Traditional Payroll and Human Capital Management, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Retirement Services and Insurance Services.

With 2019 revenues of $4.3 billion, Insperity supports more than 100,000 businesses with over 2 million employees nationwide.

Company website

LinkedIn

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Questions/Topics Discussed in this Show

  • What is a PEO, and how can companies benefit from partnering with a PEO?
  • What services/solutions does Insperity provide?
  • How can working with a PEO help businesses navigate the COVID-19 pandemic?
  • Why is it crucial for employers to have a trusted third-party advisor to rely on for guidance and insight at this time?
  • How does the co-employment relationship work?
  • How can a company gain a competitive advantage by using a PEO?
  • How does a business owner know when it is a good time to start working with a PEO?
  • Tell us a little about yourself, and your career journey?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: employment screening, Human Capital, Insperity, insurance services, John Ray, North Fulton Business Radio, payroll, performance management, Retirement services, Sheryl LaPlace

Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association

April 27, 2020 by John Ray

Georgia Staffing Association
North Fulton Business Radio
Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association
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Georgia Staffing Association
Allen Edwards

Allen Edwards, Personnel Options, Inc.. and the Georgia Staffing Association (North Fulton Business Radio, Episode 223)

Allen Edwards joined “North Fulton Business Radio” to discuss the staffing services of his company, Personnel Options, as well as the work of the Georgia Staffing Association, where he serves as President.  The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Personnel Options, Inc.

Allen Edwards is the President of Personnel Options, Inc. Personnel Options offers Total Human Resource Management Care, helping companies save money through effective management of their most important asset… their Human Capital.

They satisfy their clients’ needs for employees through effective employment screening and testing. They can supply you with temporary labor, temporary to hire, employee leasing, contract staffing, planned staffing and professional placement. It is no secret that all of the “temporary agencies” work with the same pool of applicants. What makes us superior is being able to provide the best value through our screening techniques and cost-effective staffing solutions.

For more information on Personnel Options, go to their website or call (770) 412-1510.

Georgia Staffing Association

Georgia Staffing AssociationAllen also serves as President of the Georgia Staffing Association (GSA). GSA is the voice of the staffing industry in Georgia. The Georgia Staffing Association is at the forefront of the issues, trends and opportunities facing staffing companies. Their members benefit from professional development, access to legislative and legal information, representation in the Gold Dome, networking, and access to resources to promote the growth of their companies. They are an award-wining affiliate of the American Staffing Association (ASA). GSA seeks to elevate the industry and empower its professionals through positive participation from owners, salespeople, recruiters, legal and human resources experts, and vendors.

To learn more, go to https://georgiastaffing.org/.

Questions and Topics in this Interview:

  • state of the staffing business in the pandemic
  • industries and geography served by Personnel Options
  • the work of the Georgia Staffing Association
  • educational opportunities, such as webinars, provided by GSA

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Allen Edwards, American Staffing Association, contract staffing, employee leasing, employment screening, Georgia Staffing Association, Human Capital, human resource management, Personnel Options, planned staffing, professional placement, staffing, staffing agency, temporary labor, temporary to hire

LEADERSHIP LOWDOWN AmeriSource HR Consulting Group with Camille French and RealWorld Marketing with Jenny Lang

February 6, 2019 by Karen

LEADERSHIP-LOWDOWN-AmeriSource-HR-Consulting-Group-with-Camille-French-and-RealWorld-Marketing-with-Jenny-Lang1
Phoenix Business Radio
LEADERSHIP LOWDOWN AmeriSource HR Consulting Group with Camille French and RealWorld Marketing with Jenny Lang
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LEADERSHIP LOWDOWN AmeriSource HR Consulting Group with Camille French and RealWorld Marketing with Jenny Lang

AmeriSource HR Consulting Group provides full- scale outsourced human resource services and solutions. What makes AmeriSource HR unique is our customization. We base our involvement on what works for our clients’ HR business needs. Whether we become your complete HR department, or a resource for your already amazing team of HR experts, AmeriSource is well equipped to provide anything and everything HR, from tactical to strategic initiatives. Our team of experts walk and talk our core values of being spectacular, passionate, real and doing it together! AmeriSourceHRConsulting

Camille-French-on-Phoenix-Business-RadioXCamille French is a senior level strategic human resources professional with many years of experience in multi-state, multi-industry environments. She is an active member of the Society for Human Resource Management (SHRM) and holds a senior level professional certification in Human Resources (SPHR), SHRM-SCP as well as a Master’s Degree in Business Administration (MBA). Spanning nearly two decades, her career has been devoted to partnering with professionals and business owners of small to medium sized organizations. She has achieved success in helping them understand how crucial human resources is to the organization’s competitive position and overall strategic initiative. With her wealth of experience, knowledge, and locally recognized expertise, Camille founded AmeriSource HR Consulting Group.

AmeriSource HR was founded to support two of her passions: one, to partner with growing companies who strive to build a strong employee culture. Companies that have a desire to maintain compliance while staying up-to-date on the HR trends and technology solutions of today, and two, to provide a platform for other passionate, educated HR professionals to get out of the day- to-day mundane role in one organization and flourish in providing an HR partnership with many organizations. Due to Camille’s leadership and business mind, AmeriSource has begun expansion of additional offices in other states.

In addition to her professional success, she is very involved in the community and proud to serve as a Board Director for Big Brothers Big Sisters of Arizona as well as the Executive Association of Greater Phoenix.

Follow AmeriSource on LinkedIn and Facebook.

RealWorld Marketing is a full-service agency with a special focus on automotive marketing. As a Tier 2 marketing agency for Acura and Honda dealer associations, their clients are spread throughout the country. They always do their homework to research each new market they enter, so they can produce unique creative catered to the needs and lifestyle of each region so customers can relate to the product. RWMLogo1dropcopy-1

Jenny-Lang-on-Phoenix-Business-RadioXJenny Lang is the Managing Director for RealWorld Marketing. Located in Scottsdale, Arizona. RealWorld Marketing is a full-service agency with a special focus on automotive marketing. As a Tier 2 marketing agency for Acura and Honda dealer associations, their clients are spread throughout the country. They always do their homework to research each new market they enter, so they can produce unique creative catered to the needs and lifestyle of each region so customers can relate to the product.

Jenny most currently was the Chief Operating Officer for the Henry Brown Auto Group. As well as General Manager for the Chrysler, Dodge, Jeep, Ram and Chevrolet brands. Previously, she was the General Manager for Acura North Scottsdale, part of the Penske Automotive Group.

Jenny has 27 years of experience in the automotive business. Under her leadership, Acura North Scottsdale was a 9 time recipient of the Acura Precision Team Award. Acura North Scottsdale has won one of the best places to work through the Phoenix Business Journal for several years. She had served on the Executive Board for the Valley of the Sun YMCA, as well as the committee chair for the Financial Development Committee. She had also served as the President of the Acura Dealers Association for 9 years..

Prior to the Penske Automotive Group, Jenny spent over a decade working for the Lewis Brothers, a privately family owned dealer group based out of Kansas. She started out as a car sales person and worked her way through all of the positions in the dealership to achieve her first General Management job at 28 years old.

Follow RealWorld Marketing on Twitter, Facebook and Instagram, and connect with Jenny on LinkedIn.

The Leadership Lowdown was created to share the REAL story behind valley leaders’ rise to the top, and the truth about what it takes to TRULY succeed in life and business. Hear the raw stories of these leaders’ journeys…the pitfalls, the victories, and all of the heartaches and triumphs in between.

ABOUT YOUR HOST

Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of U & Improved. Jodi has trained thousands of entrepreneurs and executives on how to build a booming business, master a mindset for success, and achieve the lifestyle they desire through heart-fueled leadership.

Through U & Improved—an award-winning personal and professional leadership development company based in Scottsdale—Jodi has redefined traditional leadership training by creating a sustainable and actionable model that is personal, challenging and meaningful to each and every individual who enrolls in any of the two-and-a-half-day experiential training classes. She and her elite training team have advanced the charge in heart-based leadership
development and empower U & Improved graduates with knowledge, tools and awareness to immediately be more effective and responsive leaders at work, home and within their communities. U & Improved

Among her many accomplishments as a Valley leader, Jodi launched a teen leadership program in 2014 to empower young adults to become more confident, motivated and focused stewards of our future. In 2016, she founded a non-profit arm of the company—the U & Improved Leadership Foundation—that makes the program more accessible to deserving teens.

Jodi has been recognized by industry publications and organizations for her work in leadership development and serves as a source of inspiration within the community. In 2015, she was honored as an “Outstanding Women in Business” by the Phoenix Business Journal and by the Phoenix Suns and National Bank of Arizona with the “Amazing Women” award. She has received both the prestigious “Diversity Leader of the Year” and the Scottsdale Chamber of Commerce’s “Sterling Award.” She was also awarded a Silver Stevie Award for Female Entrepreneur of the Year 2015 and was a finalist for the Junior League of Phoenix’s Valley Impact Award. Jodi is a devoted single parent who volunteers her time at her daughters’ school programs and with organizations such as Angel Mamas, where she’s served on the board for three years.

 

Tagged With: employment law, full-service advertising agency, grassroots marketing, HR, HR consulting, Human Capital, Human Resources, Media Buying, Outsourced HR

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