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North Fulton Studio

Jamie Cox, Strange Salt

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Jamie Cox, Strange Salt (Time Well Spent with Julie Hullett, Episode 4)

Jamie Cox, Brand Strategist and Founder of Strange Salt, was Julie Hullett’s guest on this episode of Time Well Spent with Julie Hullett. Jamie described growing up on a cattle farm, learning a strong work ethic, and how that informed her life. She and Julie also talked about being a solopreneur, what a creative collective is, where “Strange Salt” came from, her eclectic hobbies, and much more.

Julie rounded out the show with a Quick Tip about things to consider when taking on new projects.

Time Well Spent with Julie Hullett is presented by Julie Hullett Concierge, LLC and produced by the North Fulton studio of Business RadioX®.

Strange Salt

Strange Salt is a creative collective of talented individuals who work together to set your brand apart. They work with small business owners and entrepreneurs to create brand systems and identities backed by strategic vision.

Founded by Jamie Cox in 2022, Strange Salt is based in Nashville with creatives working across the country.

Company website | Linkedin | Instagram

Jamie Cox, Founder & Brand Strategist, Strange Salt

Jamie Cox, Founder & Brand Strategist, Strange Salt

Jamie Cox is a serial hobbyist, dabbling in whatever interests here at the moment. She’s tried her hand at baking (success!), illustration (mediocre at best), and rug making (a total flop). She recently founded Strange Salt, a creative collective that brings creative entrepreneurs together to build brands for small business owners.

With over nine years of brand-building experience, Jamie has worked with dozens of brands across various industries, including tech, consumer package goods, and hospitality. With experience as a strategist and creative director, she collaborates with business owners and entrepreneurs to guide them toward building meaningful relationships with their audiences.

When she’s not building brands, you can catch her coaching spin classes at KrankFit in Nashville, traveling with her husband in search of the best vegan food, and cuddling with her two rescue pups, Georgia and Snoop.

Jamie’s website | LinkedIn | Instagram

About Time Well Spent

Time Well Spent with Julie Hullett features stories from busy professionals who have created more time to do what they love. Every other week, your host and personal concierge Julie Hullett speaks with entrepreneurs, community leaders, and influencers to answer the question: What would you do if you had more time?

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

Julie Hullett, Host of Time Well Spent with Julie Hullett

Julie Hullet, Host of Time Well Spent with Julie Hullett

Julie Hullett is the host of Time Well Spent with Julie Hullett.

Julie Hullett is a personal concierge and entrepreneur in Nashville, TN. She founded Julie Hullett Concierge, LLC in 2011 to give people their time back so they can do more of what they love. No stranger to big ideas and pursuing passions, Julie left corporate America to create her business. She capitalized on her skills—multi-tasking, attention to detail, and time management, to name a few—to build a successful business that gives back. Her clients enjoy ample free time. They’ve traveled more, spent more time with those they love, and have even created their own businesses.

Connect with Julie:

Website| LinkedIn | Instagram. Sign up to receive her newsletter.

Nashville Business Radio

Jamie Cox, Brand Strategist and Designer

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Jamie Cox, Brand Strategist and Designer (Nashville Business Radio, Episode 40)

With a breadth of experience in the branding and marketing space, brand strategist and designer Jamie Cox took the leap in early 2020 to open her own business. Acknowledging that the timing wasn’t ideal, Jamie discussed her journey with host John Ray and shared how she made it work. She also talked about her approach to working with solopreneurs, the need for clients to keep an open mind, content creation, spin classes(!), and much more. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.

Jamie Cox, Brand Strategist and Designer

Jamie Cox, Brand Strategist and Designer

Jamie Cox is a brand strategist and designer in Nashville, TN.

She works one-on-one with business owners and entrepreneurs to help them identify their brand purpose and share it with their target customers.

Jamie began her career as the Creative Services Manager at Visit Franklin. She started her business in what she thought was the middle of the COVID-19 pandemic, in May of 2020. She bet on herself—leaving her corporate career as a Creative Director to pursue something that would make her happy.

Named one of Destinations International’s 2017 30 Under 30, she graduated from Indiana University – Bloomington with a BS in Arts Management and a focus in Studio Art. She’s had the pleasure of speaking at conferences like Destinations International and the Wyoming Governor’s Conference on Tourism.

This isn’t her first business venture. From 2017 to 2019, Jamie ran a cookie company, The Ruby Cookie. Jamie has a lot of hobbies to keep her busy. In addition to her work as a consultant, she coaches spin classes at KrankFIT in Nashville. Always one to dabble in something new, Jamie’s latest project is restoring a 1920’s Chandler & Price Craftsman Press.

When she’s not working, spinning, or sleeping, Jamie can be found traveling with her husband, Cory, and cuddling with her rescue pups, Georgia and Snoop.

Company Website | LinkedIn | Instagram

Questions and Topics Discussed in this Episode

What is brand strategy and why it’s important for every business
What it’s like to work with a brand strategist
Content creation and marketing to build a brand.
Leaving a corporate job and moving into consulting
What else are you up to?

Nashville Business Radio is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.