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Jody daSilva, Leaders Team, on Breaking Growth Barriers

October 9, 2025 by John Ray

North Fulton Business Radio

Jody daSilva, Leaders Team, on Breaking Growth Barriers

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Jody daSilva, Leaders Team, on Breaking Growth Barriers (North Fulton Business Radio, Episode 907)

Early in her career, when a McDonald’s location she managed flooded with a foot of water, Jody daSilva didn’t shut it down. She fixed it, reopened it, and never looked back. That same instinct to figure things out has powered her entire career.

Now with Leaders Team, Jody helps executives do the same inside their companies: fix what’s really broken. In her conversation with host North Fulton Business Radio host John Ray, she explains why so many mid-market firms stall out: not because of weak systems or bad hires, but because of the stories leaders tell themselves.

Jody and John dig into how those hidden beliefs shape culture, create silos, and kill growth. She shares what “ontological coaching” really means, why it’s not just pep-talk psychology, and how companies transform when leaders stop managing content and start changing who they are being.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

Why leadership transformation starts with who you’re being rather than what you’re doing
How personal stories and limiting beliefs can cap organizational growth
The role of ontological coaching in reshaping leadership effectiveness
How to recognize when a company culture or structure is holding back performance
Simple ways to begin dismantling silos and building alignment across teams

Topics Discussed in This Episode

00:00 Introduction to North Fulton Business Radio
01:52 Meet Jody daSilva: Leadership Insights
02:57 Jody’s Eclectic Career Journey
05:56 The Importance of Being in Business
07:32 Ontological Training and Its Impact
11:32 Transforming Company Culture
16:07 Exploring Company Silos
18:26 Identifying Symptoms of Dysfunction
21:38 Addressing Women Leaders’ Challenges
25:39 Success Stories and Transformations
27:50 Contact Information and Closing Remarks

Jody daSilva, Leaders Team

Jody daSilva is a senior manager and leadership consultant with more than 30 years of experience leading and advising across Fortune 500 companies and start-ups. Her career is defined by a track record of improving profitability, productivity, and organizational performance. Drawing on that experience, she now helps companies identify the unseen barriers that stall growth and performance.

Jody combines sharp business acumen with deep ontological training in the study of being and human nature to offer a distinctive approach to leadership development. Through her work with Leaders Team, she helps executives and teams uncover limiting beliefs, shift culture, and create alignment that drives sustainable results. Her clients credit her with breakthroughs that include doubling revenue, strengthening leadership teams, improving customer satisfaction, and building more cohesive, purpose-driven organizations.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their markets, communities, and professions. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the complete archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

How Randy Hain Built a Coaching Practice Rooted in Values

October 8, 2025 by John Ray

North Fulton Studio

How Randy Hain Built a Coaching Practice Rooted in Values

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How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150)

What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition?

In this episode of The Price and Value Journey podcast, host John Ray talks with Randy Hain, founder of Serviam Partners, about how he built his coaching practice from the ground up after decades as a senior executive. Randy shares how his corporate career at companies like Waffle House and a national search firm prepared him to launch Serviam, what he learned about risk, client trust, and discernment, and why his guiding principle is to create independence, not dependence, in every coaching relationship.

The discussion covers everything from building a values-based business, forming a long-term partnership with Brandon Smith at The Leadership Foundry, writing twelve books, managing time intentionally, and integrating faith, family, and work.

For anyone building a service-based business, Randy’s story offers a clear model for doing meaningful work without losing yourself in the process.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

You don’t need a certification to start if you have experience, credibility, and a track record of results.
The best marketing is client advocacy; Randy’s 285 LinkedIn recommendations drive his business.
Clarity, candor, and customization build lasting client trust.
True coaching helps clients become independent, not reliant on you.
Partnerships work when they’re built on shared values, clear structure, and mutual respect.
Time management is a leadership discipline—intentional scheduling makes balance possible.
Writing sharpens thinking; journaling fuels content that attracts ideal clients.
Legacy isn’t built with resume lines. It’s the ripple of impact you leave in others.

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey podcast
00:48 Introducing Randy Hain: Founder of Serviam Partners
02:27 Randy’s Career Journey: From Retail to Executive Coaching
04:39 The Decision to Pursue Coaching Full-Time
05:59 The Importance of Experience Over Certifications
09:52 The Secret Sauce of Effective Coaching
16:21 The Leadership Foundry: A Unique Partnership
23:09 The Role of Great Virtual Assistants
24:46 Randy’s Writing Journey
28:53 Reflecting on Assumptions and Writing Process
30:03 Journaling and Stimulating Creativity
31:34 Prolific Writing and Publishing Strategies
32:23 Challenges with Traditional Publishing
33:02 Reverse Engineering Content for Books
36:38 The Role of an Editor
38:19 Concerns and Uses of AI in Writing
42:59 Intersection of Faith and Business
46:07 Advice for Younger Professionals
49:22 Legacy and Eulogy Virtues
53:31 Final Thoughts and Closing Remarks

Randy Hain, Serviam Partners and the Leadership Foundry

Randy Hain, on The Price and Value Journey podcsat with host John Ray — **Randy Hain**

Randy Hain is the founder and president of Serviam Partners and the co-founder of the Leadership Foundry.

With a successful 30-plus-year career in senior leadership roles, corporate talent, and executive search, Randy is a sought-after executive coach for senior leaders at some of the best-known companies in the U.S. and globally who are seeking candid and expert guidance on how to overcome obstacles to their success or develop new leadership skills.

Randy is also an expert at onboarding senior executives, as well as coaching senior leadership teams to improve trust, alignment, collaboration, and candid communication. His deep expertise as a former senior executive and his years as a proven and successful executive coach for leaders around the world are true areas of differentiation for him and Serviam Partners.

Randy is a husband, father, and active community leader and serves on the boards of the causes he cares about most. He is particularly passionate about elevating autism awareness and investing in the next generation of leaders.

Randy has earned a reputation as a creative business partner and a generous thought leader through his books, articles, and speaking engagements. Randy is the award-winning author of 12 books, including the brand new Practical Virtue: An Actionable Guide to Help You Become a Leader Worth Following.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Elevating Spaces with Ashley Sasher, Bloomin’ Blinds

October 6, 2025 by John Ray

North Fulton Business Radio

Elevating Spaces with Ashley Sasher, Bloomin' Blinds

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Elevating Spaces with Ashley Sasher, Bloomin’ Blinds (North Fulton Business Radio, Episode 906)

From corporate marketing to becoming North Fulton’s “Shady Lady,” Ashley Sasher has built a thriving local business that helps homeowners and companies transform their spaces. As the owner of Bloomin’ Blinds, Ashley shares how her background in branding and storytelling shaped her approach to building a service business focused on beauty, efficiency, and trust.

In this conversation with North Fulton Business Radio host John Ray, Ashley talks about her transition from 22 years in corporate marketing to entrepreneurship, why window treatments are about more than just aesthetics, and how they improve comfort, energy efficiency, and productivity. She explains the rise of motorized and smart-home coverings, what sets Bloomin’ Blinds apart through its repair services and personal touch, and how small design details can make a big difference in how a room feels and functions.