Logic Speak Archives - Business RadioX ®

Championing Synergetic Culture® with Adam Bieber

March 19, 2025 by John Ray

North Fulton Business Radio

Championing Synergetic Culture® with Adam Bieber

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Championing Synergetic Culture® with Adam Bieber (North Fulton Business Radio, Episode 855)

In this episode of North Fulton Business Radio, host John Ray interviews Adam Bieber, Director of Business Development at Logic Speak and Founder of The Synergetic Culture® Company. Adam shares insights on his dual roles in managed IT and cybersecurity, and his consulting firm focused on building effective sales processes and improving company cultures. He discusses the importance of building trust between founders and their sales teams, strategies for young professionals to maximize their influence and impact, and how he uses his podcast as a business development tool. Tune in to learn how businesses can move past growth plateaus and foster a positive and effective organizational culture.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Adam Bieber, The Synergetic Culture® Company

Adam Bieber is the founder & CEO of The Synergetic Culture® Company, a fractional sales leadership consulting firm. Their mission is to empower organizations to WIN.

Adam is the host of the Synergetic Culture® podcast that exists to help young professionals maximize their influence and impact! Adam also serves as the Director of Business Development at Logic Speak, a managed IT and cybersecurity company.

Most importantly, Adam is the husband to an amazing wife, Katie. And Dad to the most brilliant 6-year-old, Benji.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Guest Introduction: Adam Bieber
00:42 Sponsor Message: Renaissance Bank
01:32 Adam Bieber’s Background and Roles
03:16 Joining Logic Speak: A Perfect Fit
05:23 Community Involvement and Networking
08:18 The Synergetic Culture Company: Origin and Mission
10:28 Podcasting as a Business Development Tool
14:32 Sales Process and Founder-Led Sales
21:42 Young Professionals: Influence and Impact
27:25 Identifying Business Needs and Success Stories
32:35 Conclusion and Contact Information
33:51 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak

December 19, 2024 by John Ray

North Fulton Business Radio

Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak

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Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak (North Fulton Business Radio, Episode 829)

In this episode of North Fulton Business Radio, host John Ray interviews Jason Etheridge, Founder and CEO of Logic Speak. Jason discusses the mission and philosophy behind Logic Speak, a managed IT and cybersecurity company. Jason shares insights on proactive IT management, the importance of operational maturity, and the role of technology in business growth. The conversation also highlights LogicSpeak’s commitment to community service, showcased by their Volunteer Time Off program and involvement with local organizations like North Fulton Community Charities. Jason also elaborates on the impact of receiving the 2024 Community Service Excellence Award from the Greater North Fulton Chamber of Commerce and the value of chamber involvement. The episode concludes with a discussion on the positive feedback from Logic Speak’s clients and their approach to treating clients with kindness and respect.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Jason Etheridge, Founder and President, Logic Speak

Jason Etheridge, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak, a managed IT service provider that empowers the modern workforce through technology strategy, support, and security.

Through Jason’s leadership, Logic Speak recently celebrated its 20-year anniversary. He has a Bachelor of Science degree in Computer Science from the Georgia Institute of Technology and has over 25 years of experience in the IT field in Georgia.

Prior to founding Logic Speak, Jason worked as a Technology Consultant for Hewlett-Packard and served as the Director of Information Technology at Extreme Logic, where he received the Extreme Logic Excellence through Results award for his work with Ernst Young. He has also consulted for small businesses in the Atlanta area and has implemented systems to streamline corporate processes and reduce overall IT costs.

Jason serves on many industry advisory boards, including Datto, IT Glue, and Mailprotector. He is also a member of an MSP-Ignite peer group and a facilitator of peer groups for smaller MSPs.

Jason lives in Johns Creek, GA, with his wife Jennifer, two boys, Jameson and Jackson, and Harbins, their labradoodle. He is an Enneagram 7, was recently voted life of the party by his co-workers, and loves riding his Harley-Davidson motorcycle when he is not spending time with his family, coaching baseball, or thinking about technology.

Logic Speak

Logic Speak, based in Alpharetta, GA, is a dedicated IT managed services provider that focuses on empowering small to medium-sized businesses through tailored technology solutions. Founded in 2004 by Jason Etheridge, the company operates with a philosophy centered on relationship-building and technology humility, aiming to demystify IT for its clients. Logic Speak emphasizes understanding each client’s unique needs and challenges, ensuring that technology serves as a facilitator for business growth rather than a hindrance. Their services range from proactive technology strategy and support to comprehensive cybersecurity measures, all designed to help businesses operate efficiently and securely.

The team at Logic Speak prides itself on being approachable and responsive, fostering an environment where clients feel valued and understood. They believe that effective communication is key to successful IT management, which is why they strive to avoid technical jargon and instead focus on clear, helpful dialogue. By combining technical expertise with a genuine care for their clients’ success, Logic Speak positions itself not just as a service provider but as a strategic partner in navigating the complexities of modern technology. Their commitment to making a positive impact extends beyond individual clients to the broader community, reflecting their mission to enhance lives through technology.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Guest Introduction: Jason Etheridge of Logic Speak
02:02 Understanding Managed IT Services
04:23 Celebrating 20 Years in Business
05:41 Operational Maturity and Business Growth
08:45 The Importance of Security Awareness
11:08 Mission Statement and Core Values
16:57 Community Involvement and Volunteer Time Off
19:55 Chamber of Commerce Involvement
25:48 Client Testimonials and Closing Remarks

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Being Charitable and Profitable at the Same Time, with Jason Etheridge, Logic Speak

December 9, 2024 by John Ray

Being Both Charitable and Profitable at the Same Time, with Jason Etheridge, Logic Speak, as heard on ProfitSense with host Bill McDermott

North Fulton Studio

Being Charitable and Profitable at the Same Time, with Jason Etheridge, Logic Speak

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Being Charitable and Profitable at the Same Time, with Jason Etheridge, Logic Speak (One Minute Interview, Episode 129)

Jason Etheridge: I do think it’s possible to be both charitable and profitable.

But you have to decide that first. You can’t be profitable first and then decide to be charitable. Because we all know the more we get, the more we feel like we have to hold on to it. Being charitable for us is like opening our hands and recognizing that not everything we have is for our use and for our benefit.

And that was one of the reasons that we added to the community in our mission statement is that we wanted to recognize that we always are out for. Helping and serving other people including our community so in order to be profitable and charitable, you have to decide first you have to put the big rock in first Secondly, you have to recognize that maybe you don’t want that Ferrari that you thought you wanted when you were young You can still be profitable and healthy and give back as well.

At the end of my days, when I’m up at the front of a church in a casket, I don’t know that the cars that I drove or the really nice things that I have are going to be what I’m remembered for, or at least I hope not. It should be, what I did and how I impacted other people.

Those are some of the ways that, that we think about being charitable and profitable.

Listen to Jason’s full ProfitSense with Bill McDermott interview here.

Jason Etheridge, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak

Logic Speak works with local Atlanta businesses to provide proactive technology strategy, support and security. Since 2004, Logic Speak has focused on making a positive impact on organizations to leverage technology better.

IT Strategy: A well-defined technology strategy is essential for aligning IT initiatives with business goals. It involves identifying the right technologies that can drive innovation, enhance productivity, and improve operational efficiency. By developing a clear roadmap, you can ensure that your technology investments are strategic and yield long-term benefits.

Support: Effective technology support is crucial for maintaining a productive workforce. It involves providing timely assistance and troubleshooting for IT-related issues. This can range from software and hardware support to network and infrastructure management. By ensuring that employees have access to reliable support services, you can minimize downtime and maximize productivity.

Security: Security is paramount in today’s digital world, especially with the rise of cyber threats. A strong security strategy involves implementing measures to protect sensitive data and systems from unauthorized access, breaches, and other security risks. This includes deploying firewalls, encryption, multi-factor authentication, and regular security audits.

Find out more at www.logicspeak.com or send an email to hello@logicspeak.com

Website | LinkedIn | Jason’s LinkedIn | Instagram | Facebook

The “One Minute Interview” series is produced by John Ray and the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Jason Etheridge, Logic Speak

January 23, 2023 by John Ray

North Fulton Business Radio

Jason Etheridge, Logic Speak

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Jason Etheridge, Logic Speak (North Fulton Business Radio, Episode 602)

Jason Etheridge, Founder and President of Logic Speak, joined host John Ray on this episode of North Fulton Business Radio. He discussed how small businesses typically approach IT strategy and planning, how Logic Speak creates a comprehensive IT strategic plan for clients, how small businesses can stay up to date with the latest technologies and trends, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Logic Speak

For more than 15 years, Logic Speak’s promise to business professionals like you has been to take the stress out of your technology.

Companies of all sizes have IT issues. Whether you need an overall IT plan, better technical support or maybe just updated hardware/software, we are here to help you navigate the complexities of IT. It’s always been their goal to serve as your guide in making sense of all the options to establish the best work environment for your business. They specialize in translating technology into business sense. From the board room to the server room, Logic Speak offers you peace of mind so that you can focus on what you do best.

The key to accomplishing your mission is staying focused on what you do best and delegating the rest. When compared with internal resources, leveraging a managed services provider offers profound cost savings. They get that you want the technology to just work at a reasonable price. Once Logic Speak is engaged, they have the ability to streamline and enhance your company’s technological capabilities while simultaneously cutting costs and reducing the amount of time, stress, and headache you spend in maintaining your company’s networking and telecommunications requirements.

Website | Twitter | LinkedIn | Facebook

Jason Etheridge, Founder and President, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak, a managed service provider that offers IT support, security, and infrastructure maintenance to clients in the metro-Atlanta area.

He has a Bachelor of Science degree in Computer Science from the Georgia Institute of Technology and has over 20 years of experience in the field. Prior to founding Logic Speak, Jason worked as a Technology Consultant for Hewlett-Packard and served as the Director of Information Technology at Extreme Logic, where he received the Extreme Logic Excellence through Results award for his work with Ernst Young.

He has also consulted for small businesses in the Atlanta area and has implemented systems to streamline corporate processes and reduce overall IT costs. Jason serves on the advisory board of Datto and IT Glue. He is also a member of an MSP-Ignite peer group and facilitates another peer group for smaller MSPs.

Jason lives in Johns Creek, GA with his wife Jennifer, two boys Jameson and Jackson, and Harbins, their labradoodle. He is a conflicted 7 – 2 on the Enneagram, was recently voted life of the party by his co-workers, and loves riding his Harley when he is not changing diapers, coaching baseball, or thinking about technology.

Questions and Topics in this Interview

How do small businesses typically approach IT strategy and planning?
Can you walk us through creating a comprehensive IT strategy for a small business?
How can small businesses stay up to date with the latest technologies and trends in the IT industry?
How can small businesses prepare for unexpected IT issues like data breaches or natural disasters?
What two or three things can you suggest that business owners should consider if they aren’t already?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Wellstar Chamber Luncheon Series: COVID-19 Vaccine Update from the Centers for Disease Control

April 1, 2021 by John Ray

North Fulton Studio

Wellstar Chamber Luncheon Series: COVID-19 Vaccine Update from the Centers for Disease Control

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Wellstar Chamber Luncheon Series: COVID-19 Vaccine Update with the CDC, with Amanda Cohn, MD, and Michelle Wilson, Centers for Disease Control (GNFCC 400 Insider, Episode 59)

CDC Chief Medical Officer Dr. Amanda Cohn offered an update on the Covid-19 vaccine rollout and CDC Senior Advisor Michelle Wilson joined the call as well. Today’s program was sponsored by The City of Alpharetta and Logic Speak. The host of “The GNFCC 400 Insider” is GNFCC CEO Kali Boatright, and the show is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®. John Ray and North Fulton Business RadioX served as the media sponsor for this event.

Amanda Cohn, MD, Chief Medical Officer, COVID-19 Vaccine Task Force, Centers for Disease Control and Prevention

Dr. Amanda Cohn currently serves as the Chief Medical Officer of the National Center for Immunizations and Respiratory Diseases (NCIRD) and Executive Secretary of the Advisory Committee on Immunization Practices. She previously served as the Deputy Director of NCIRD’s Immunization Services Division. Dr. Cohn came to the CDC in 2004 as an Epidemic Intelligence Service Officer and joined the Meningitis and Vaccine Preventable Diseases Branch in 2006, where she focused on prevention and control of meningococcal disease, both domestically and internationally. She is board certified in Pediatrics and is a fellow of the American Academy of Pediatrics.

She obtained her medical degree from Emory University School of Medicine and completed a residency in pediatrics at Boston Children’s Hospital and Boston Medical Center in Massachusetts.

CDC website | Amanda Cohn LinkedIn

Michelle Wilson, Senior Advisor, Centers for Disease Control and Prevention

**Michelle Wilson, Senior Advisor, CDC**

Michelle Wilson is a Senior Advisor at the Centers for Disease Control and Prevention (CDC) in the Office of the Chief Operating Officer. Her work focuses on strategic external relations as she directs CDC’s Georgia Relations work. Michelle has worked at CDC for 20 years, including the past seven years in the Office of Appropriations, most recently serving as Congressional Team Lead – leading activities related to the Agency’s appropriations outreach strategy with Congress.

During her CDC tenure, Michelle has worked in policy at all levels of the Agency, including time in Washington, D.C. – focusing on government relations, budget, appropriations, and non-federal partnerships. Prior to coming to CDC in 2001 as a Presidential Management Intern, Michelle worked at several large health related non-profits and practiced front-line social work in California in Los Angeles and Yolo Counties.

She is a graduate of the University of California at Davis and received her master’s degree in social work from the University of Southern California.

CDC Website | Michelle Wilson LinkedIn

Lindsey Petrini, Board Chair, Greater North Fulton Chamber of Commerce

Lindsey Petrini is the Chief Operating Officer of WellStar North Fulton Hospital. WellStar North Fulton Hospital is a 202-bed facility located in Roswell, Georgia.

The hospital is recognized for its accredited cancer program, trauma and primary stroke center designations, and for providing a continuum of services through its centers and programs, including neurosciences, pain management, cardiology, women’s services, rehabilitation, surgical services, and oncology. For more information click here.

About GNFCC and “The GNFCC 400 Insider”

**Kali Boatright, President and CEO of GNFCC**

“The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events such as this North Fulton Mayors Appreciation Lunch, follow this link.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by John Ray and the North Fulton studio of Business RadioX®.