
Justin’ s guest is Rama Juturu (ramaonhealthcare.com), healthcare strategist discussing 2016 top strategies for #physician practices and #hospitals.
by angishields
Justin’ s guest is Rama Juturu (ramaonhealthcare.com), healthcare strategist discussing 2016 top strategies for #physician practices and #hospitals.
by angishields

On this week’s episode I sat down with Alan Conner, of Your Professional CFO. Alan is a tax and accounting expert who works with a wide range of companies and professionals, including physicians.
I met Alan a few weeks ago in the hall of our office building. After learning about how he helps physicians, I knew we needed to have him stop by to talk about it. In addition to providing basic accounting/payroll functions, Alan also helps physicians develop effective, legal tax strategies, including self funded insurance plans to reduce their tax burden and risk at the same time.
Alan shared the story of his older brother, an ER physician in Florida. He explained the fact that his brother, as do many physicians, work as 1099 contractors for the respective practice they serve. In this relationship, the doctor receives a gross paycheck with no tax withheld.
In this situation it is vital for the provider to plan for their tax obligation and pay it in a timely fashion (at least quarterly) or they face between 5-10% penalties, which can quickly add up to significant amounts, based on the numbers they’re working with.
Alan explained several options available to physicians that work as 1099 contractors, including self funded insurance plans, pension plans, SEP IRA’s, and others, that will help them preserve their hard-earned revenue for later while protecting them from risk such as loss of medical license should that occur.
It’s clear after speaking with him that it is advisable for our colleagues in the community to partner with experts such as Alan to develop a solid plan for managing their tax obligations as well as helping to secure their financial future.
Special Guest:
Alan Conner, CEO, My Professional CFO
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by angishields

I sat down with practicing orthopedic physician and author of the book, “What I’ve Learned From You: The Lessons Of Life Taught To A Doctor By His Patients“. He shared the story of how this moving and inspirational book came together. He described how the book was drawn from journaling he did during his medical training over the course of several years.
He has always had a passion for writing and uses the medium as a way to process things that are important to him or that make an impression on him in his daily life. Dr. Kelly talked about how he was going through some things in the attic and came across the journal several years after putting it away and how emotional it was to go back and read his thoughts and experiences from that time in his life.
He thought the interesting experiences and life lessons he picked up through numerous patient encounters would be great for his children to hear about and decided to put it into book for basically for them. He decided to submit the manuscript to publishers and was surprised by the enthusiastic positive response he received.
You’ll enjoy listening to him tell his story and you can readily hear how big of an impact those life experiences had on him that he carries with him today. Check this great interview and learn more at his website.
Dr. Scott Kelly, MD, of Resurgens Spine Center
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by angishields
On this week’s show we continued our monthly series with the Medical Association of Georgia. MAG’s CEO/Executive Director, Donald J. Palmisano, Jr. stopped by for a discussion on the state of Senate Bill 158, changes in the insurance contracting arena, and other topics on the MAG agenda. Donald also shared how he and a colleague were able to raise over $40,000 to support the Think About It campaign to raise awareness and fight prescription drug abuse/addiction in Georgia, participating in a 100 mile race and completing it in under 24 hours. In the days since Donald joined us on the show, Senate Bill 158 was passed.
MAG continues to take steps to enhance the relationship between health insurer Blue Cross Blue Shield of Georgia, Inc. (BCBSGa) and physicians in the state.
At the end of 2014, Georgia Insurance Commissioner Ralph Hudgens rescinded physician contract amendments that BCBSGa had put into place in Georgia following “numerous complaints from physicians (and their practices).”
First MAG/BCBSGa “Physician Advisory Group” meeting took place on February 12. It is forum for physicians to express their concerns, it will give Blue Cross the opportunity to disseminate information about new payer initiatives, it will be a venue for improving communications, and it will serve as a mechanism for physicians to weigh in on Blue Cross’ clinical policies, operations and contracting practices.
The advisory group consists of four MAG member physicians as well as MAG Health Policy and Third Party Payer Advocacy Department Director Susan Moore and BCBSGa Senior Clinical Officer Mark Kishel, M.D., and BCBSGa Director of Network Management/Georgia Provider Solutions Hayden Mathieson. They will meet a minimum of three times a year.
Rental Networks
MAG supports legislation that would limit rental networks in Georgia. A rental network involves a health insurer that rents or sells its network of physicians to another health insurer. These second-level insurers then include the physicians in their health insurance plans – and pay the physicians an even deeper discount – even though they don’t have a contract with the physicians.
It’s not uncommon for physicians to offer their services to a health insurer at a discounted rate because the higher patient volume offsets the costs. However, the aforementioned insurers rent or sell their networks without the physician’s knowledge – so the physicians often aren’t aware that they are in a given network or that they are contractually obligated to deliver patient care at a greater discount.
Rental networks result in mass confusion and higher administrative costs (e.g., the additional staff time that is required to verify a patient’s health insurance coverage and/or confirm the proper payment). Rental networks can also reduce the accessibility of care because physicians are forced to accept the lower (i.e., “re-priced” or “re-rented”) payment or refuse to see the patient for any follow-up or future care.
Rental networks are an inappropriate, profit-driven tactic that undermines the practice environment in Georgia that will exacerbate the physician shortage in the state. Sixteen states have now adopted laws that regulate or limit or prohibit rental networks.
Insurers are prohibited from using rental networks in federal employee health benefits plan contracts.
All-Products Clauses
Insurance companies use ‘all-products or all-or-nothing’ clauses as a cost-control tactic to force physicians to participate in every health insurance product that they offer or be blocked from caring for patients in the insurer’s plan altogether.
By forcing physicians and their practices to agree to all-products clauses, health insurers are undermining the economic viability of the medical profession in Georgia – keeping in mind that a report that was prepared by IMS Health for the American Medical Association determined that physicians in Georgia “created a total of $29.7 billion in direct and indirect economic output (i.e., sales revenues) in 2012… [and] each physician supported $1,559,494 in [economic] output.” It is also worth noting that the report found that “…physicians supported 205,869 jobs (including their own)…[and] $1,089.6 million in local and state tax revenues in 2012.”
Because physicians are constantly wrestling with these manipulative contract provisions, they have less time to spend with their patients.
All-products clauses violate several individual rights, including the right to contract and an owner’s right to operate a business in a free and autonomous way.
Physicians and medical practices in Georgia should be free to accept the health insurance products of their choice versus the ones that’s imposed on them by profit-driven insurance companies.
Eleven states have enacted prohibitions on all-products clauses, including Alaska, Arkansas, Florida, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Minnesota, Ohio, and Virginia – as well as Washington, D.C.
Special Guest
Donald Palmisano, CEO, Executive Director of Medical Association of Georgia
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by angishields

In our ongoing series with Medical Association of Georgia, we discussed International Medical Graduates on this episode. Today, we continue to extend the age to which we humans live. This, coupled with the large post-war baby boomer population that is now entering the elderly population, compounds the effects of the period 2-3 decades ago where it was thought we possessed a surplus of physicians. During that time the creation of new medical colleges and expansion of residency programs was limited. These factors combined to bring us to the situation we find ourselves in today: an expanding shortage of physicians in the US.
The ECFMG (Education Commission for Foreign Medical Graduates) reports that since its inception in the 1950’s it has examined and certified over 320,000 foreign-trained physicians for acceptance to train in US medical colleges and residency programs. Recent statistics show as many as 25% of practicing physicians in the US are foreign-trained graduates. And they play a vital role in the delivery of healthcare in our country. I sat down with Kate Boyenga, Director of Membership and Marketing with Medical Association of Georgia and current MAG president, Dr. Manoj Shah, himself a foreign medical graduate.
We learned about some of the reasons why Medical Association of Georgia is experiencing its largest membership with over 7500 members statewide. And Dr. Shah shared excellent information about the steps required to study in medical school abroad with the ultimate goal of practicing medicine in the US. He talked about the tests one can expect to take, challenges they may face while making application to schools/residencies in the US, and possible solutions for them.
Special Guests:
Kate Boyenga, Director of Membership and Marketing for Medical Association of Georgia
Dr. Manoj Shah, MD, of Physicians for Women and president of MAG ![]()
by Mike

Justin Knott & Kelley Durfee/INTREPY
With the changing landscape of marketing, especially in the health care industry, many believe a more adaptive approach is necessary to generate new revenues for practices. INTREPY effectively harnesses a combination of referral marketing, social media, PR and philanthropy to improve on existing revenue streams in addition to creating new ones.
INTREPY varies from traditional healthcare marketing companies because they established relationships with general practice physicians to increase their client’s referral networks. When a family practice or internal medicine doctor choses a specialist in your field to refer to, they make sure you are the one they choose.
INTREPY offers its clients effective social media strategies to fit their needs and goals, not only increasing brand awareness and organic Google search results, but allowing providers to strategically target the perfect demographic for their practice in a highly interactive way.
While INTREPY is focused in the healthcare field, they offer their services to other facets of the business world. They believe their skills translate well to varying businesses/industries and social media is universal. They look forward to building a stronger, more lucrative business for you!
by Mike

Charles Hall and Dr. David Schwegman/Hyperbaric Physicians of Georgia
Hyperbaric Physicians of Georgia is a medical practice focused on resolving wounds that are not healing with basic care. Their physicians are certified in wound healing and hyperbaric medicine. Each of their four locations (Whitcher Street Medical Office Building attached to Kennestone Hospital, St. Joseph Hospital lower level, Northside Forsyth Hospital campus, Bldg 1505, and Lithonia near Hillandale Hospital) are UHMS Accredited hyperbaric medicine centers. With hyperbaric medicine and a full armamentarium of evidence-based wound resolution products their physicians are able to heal (or at a minimum, significantly improve) the majority of wounds, thermal injuries, and late effects of radiation presented to them. In most cases a physician referral is not necessary to be seen by one of their doctors for evaluation (depending on insurance requirements). Most insurance and Medicare/Medicaid accepted.
Jill Cremens/Eva and Erma’s House
Eva and Erma’s House was created to offer families an alternative to traditional institutionalized care facilities by providing individualized care, a comfortable home environment, and affordable pricing. Eva and Erma’s House is a smart choice for families needing to find living arrangements for their loved ones. Each home is staffed with 3 full-time CNAs who will offer limited care 24 hours a day, 7 days a week. To learn more about Eva and Erma’s please call 678.524.4112.
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