Always be selling. If somebody doesn’t need your services right now, when they hear your voice long enough, it gets stored between their ears. – Bill Wilson
What do Copy, Consistency, and Communication have to do with sales? Well… EVERYTHING!
Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across different channels ensures that potential customers constantly see and remember your brand. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.
Bill Wilson, North Georgia Business RadioX’s premier audio engineer + Master Copywriter, brings over two decades of radio experience and expertise in writing compelling sales copy. With a career that began in 1993, he has honed his skills in producing, mixing, and creating impactful advertising strategies.
Bill’s ability to effectively communicate value through copywriting and his extensive knowledge of the radio medium make him an invaluable resource for small business owners looking to enhance their advertising effectiveness and sales strategies.
Maximize Your Reach
Expanding your reach is crucial in advertising, as it allows you to connect with a broader audience and potential customers. Utilizing various mediums such as radio, social media, and cold calls can help maximize your reach and increase brand awareness. By reaching more people, you have a higher chance of converting leads into sales.
Stay Top of Mind
Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across various channels ensures that your brand is constantly visible and remembered by potential customers. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.
Captivate Your Audience
Captivating your audience is essential in effective advertising, as it keeps them engaged and interested in your message. Writing compelling sales copy and utilizing professional copywriters can help you capture their attention and convey the value of your product or service effectively. By captivating your audience, you increase the chances of conversion and customer retention.
Connect with Bill:
Website — DJTrivia.com
Facebook – https://facebook.com/DJTrivia
Connect with Phil Bonelli:
https://www.facebook.com/Hopewell-Farms-GA-105614501707618/
https://www.instagram.com/hopewellfarmsga/
https://www.hopewellfarmsga.com/
Connect with Beau Henderson:
https://www.facebook.com/RichLifeAdvisors
https://www.facebook.com/NorthGARadioX
This Segment Is Brought To You By Our Amazing Sponsors
Hopewell Farms GA
Roundtable Advisors
RichLife Advisors
Regions Bank
Highlights Of The Show
00:00:41 – Bill Wilson’s Background in Radio
Bill Wilson shares his journey in radio, starting as a board operator and transitioning to producing shows and writing sales copy, winning an Addy award in the process.
00:05:30 – Importance of Effective Copywriting
Bill emphasizes the importance of professional copywriting, highlighting the need to avoid cliches and focus on communicating value to the audience in a unique way.
00:09:42 – The Essence of Selling
The conversation delves into the essence of selling, emphasizing the importance of focusing on the customers’ needs and problems, rather than self-promotion.
00:11:44 – The Impact of Radio Advertising
Bill discusses the effectiveness of radio advertising, highlighting the inability to skip commercials and the positive impact on sales and customer retention.
00:13:48 – Cohesive Team and Business Radio
The discussion highlights the importance of a cohesive team and the upcoming segments of North Georgia Business Radio.
00:14:04 – Importance of Planning
Planning is emphasized as essential for effective communication and success in sales, with the need to address customer needs being a top priority.
00:15:40 – Strategic Communication and Customer Needs
The importance of addressing customer needs through strategic communication is discussed, emphasizing the value of understanding and meeting the needs of customers.
00:17:29 – Utilizing Strengths for Sales
The conversation explores how individuals can utilize their strengths in sales, highlighting the value of understanding one’s strengths and utilizing them effectively in a sales context.
00:27:11 – Origin of Baseball
Bill and Phil discuss the origin of baseball, debunking the myth of Edna Doubleday’s involvement and the influence of cricket.
00:27:40 – Research and Knowledge
Bill emphasizes the importance of leaning into strengths and conducting thorough research, while Phil highlights the need to provide expertise and add value to clients.
00:28:23 – Information and Misinformation
Both Bill and Phil stress the prevalence of misinformation, with Bill noting that 70% of submitted questions are wrong, often citing unreliable sources like Google and Wikipedia.
00:30:04 – Roundtable Advisors
Phil discusses the services provided by Roundtable Advisors, offering experienced CFOs and COOs on a fractional basis to drive businesses, emphasizing the need to solve problems beyond their product offerings.
00:36:07 – Consistency in Sales and Advertising
Bill and Phil highlight the importance of consistency in sales and advertising, discussing the impact of radio advertising and the need to stay top-of-mind for potential clients through various mediums.
