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STRATEGIC INSIGHTS RADIO: A New Form of Marketing & Sales: The Subscription Box

September 12, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: A New Form of Marketing & Sales: The Subscription Box
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Kristina Webb and Jennifer Rusz

This episode explains what a subscription box is and how this has become a disruptive retail marketing and sales tool. In addition, we will discuss the pros and cons of owning a subscription box company and what Kristina has learned through trial and error in a new field.

Kristina Webb/Polepenzelbox

Kristina Webb is the founder and CEO of The Polepunzel Box. The Polepunzel Box was started in 2016 as a niche surprise subscription box. She began created subscription boxes before it became a popular form of sales as a new and creative marketing tool. This marketing and sales tool has helped her grow to over 1200 boxes a year in what is considered a very niche marketplace. Unlike many providers she has a quarterly themed box.

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: disruptive retail marketing, kristina webb, marketing strategy, pole dancer gifts, pole dancers, pole dancing, polepunzel box, polepunzelbox, sterling rose, sterling rose consulting corp, strategic insights radio, subsription box

STRATEGIC INSIGHTS RADIO: The Good and Bad of Business Ownership

June 13, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: The Good and Bad of Business Ownership
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Adam Berube and Jennifer Rusz

In this episode of “Strategic Insights Radio”, entrepreneur Adam Berube discusses the good and the bad of owning and operating your own business.

Adam Berube/Sterling Rose Payment Services

Adam Berube is a serial entrepreneur who came from a family of entrepreneurs. He started his career and his first company at the age of 16 in the landscaping industry and in a short period of time, grew his business to over a million dollars. Since then he has helped start numerous companies, and now in 2019, he is starting his newest venture in a partnership with Sterling Rose Consulting Corp called Sterling Rose Payment Services, LLC.

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: Entrepreneurs, Entrepreneurship, operating a business, owning a business, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights podcast, strategic insights radio

STRATEGIC INSIGHTS RADIO: Understanding How To Control Business Growth

March 15, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Understanding How To Control Business Growth
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Jennifer Rusz, CEO of Sterling Rose Consulting Corp

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: controlling business growth, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights radio

STRATEGIC INSIGHTS RADIO: Strategic Planning for Small Businesses

February 14, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Strategic Planning for Small Businesses
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Mike Sammond and Jennifer Rusz

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470)202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

 

Tagged With: small business planning, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights radio, strategic planning, strategic plans

STRATEGIC INSIGHTS RADIO: Nollywood Film Producer and Director Jeta Amata

January 22, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Nollywood Film Producer and Director Jeta Amata
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Jennifer Rusz and Jeta Amata

Jeta Amata/Nollywood Film Producer and Director

Jeta Amata is Nollywood’s most successful and popular film producer and director. Dubbed “Nollywood’s Gift to Hollywood” by renowned UK publication The Guardian, Jeta has been featured by CNN, The Hollywood Reporter, The New York Times, and many more. Known for writing, directing and producing films with a positive impact on the world and raising awareness for political and social causes, he is often praised for the high production values and strong narratives of his films.

Jeta holds 62 nominations and 18 wins for Film Awards in Africa, Europe and the United States, and was recently recognized by CNN as one of the most recognizable celebrities in Nollywood.

A visionary and natural born leader, he quickly garnered global recognition with the documentary he produced for the British Broadcasting Network (BBC). From there he went on to premiere the first Nigerian film at the renown Cannes Film Festival. In 2004, Jeta premiered his film “The Alexa Affair” at the Berlinale. Jeta’s “Black November” won the award for best film at the African Oscars in Los Angeles and premiered at the 2012 United Nations General Assembly in New York.

Jeta has worked closely with the U.S. Department of State in using media and film as a means of solving conflict in the Niger Delta of Nigeria. The Niger Delta Legacy engagement focused on the utilization of a mass media to spread a dedicated message of peace to a wide range of citizens in the Niger Delta. The program has an unprecedented reach throughout the use of digital technology such as television, radio and social media.

Jeta’s recent projects include the film “Road to Redemption” which tackles the issue of early marriage. Written and directed by Jeta, the film charts the story of an American doctor who finds herself in a remote village in Africa where women have to deal with issues relating to child birth which lead to the fistula problem. The film stars triple platinum artist Akon and Academy Award Nominee Margaret Avery.

Also the brains behind the Unify Africa project, Jeta just wrapped production on “The American King”, another collaboration with Akon. “The American King” is a comedy that highlights stereotypes of Africans and African Americans, and was filmed on location in Los Angeles and Lagos, Nigeria.

In addition to his recent films, he has also written his first book “St. Lincoln: What 400 Years of Slavery Has Taught Us” which is due out in early 2019 at the commemoration of the 400 years of transatlantic slavery. Jeta is also the coordinator of the Unity March in Washington D.C. on August 2019.

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470)202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com

 

Tagged With: film director, film producer, nigeria, nollywood, road to redemption, st. lincoln, sterling rose consulting, sterling rose consulting corp, strategic insights radio, the alexa affair, the american king, unify africa, unity march

STRATEGIC INSIGHTS RADIO: Taujuanna (TJ) Ware with Xquisite Marketing

December 7, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Taujuanna (TJ) Ware with Xquisite Marketing
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Taujuana (TJ) Ware and Jennifer Rusz

Taujuanna (TJ) Ware/Xquisite Marketing

Xquisite Marketing is a leading full-service marketing agency based in the Atlanta area. They work closely with top brands and companies. They’ll help you hatch a plan for success that integrates all channels with correlating creative and a single, cohesive message to your audiences. Discover how they can transform the way you do business. They offer a wide range of professional marketing, branding, and advertising services. They’ll work together with you to create an individual package that best suits your needs. Rise through the ranks from their tailored strategies that truly work. They’ll help you to get to where you want to be by piecing together a unique marketing strategy and helping you execute that plan with their team of experts.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: marketing, marketing company, sterling rose consulting corp, strategic insights, strategic insights radio, taujuanna ware, tj ware

STRATEGIC INSIGHTS RADIO: Keys to the Right Business Technology (Part 3 of 3)

November 30, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Keys to the Right Business Technology (Part 3 of 3)
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David Wilkins/Sterling Rose Consulting Corp

Dave Wilkins has over 30 years experience working for companies such as E&Y, Whitridge Associates, PriceWaterhouseCoopers and IBM in business and technology management and consulting. He is currently the Senior Vice President of Sterling Rose Consulting Corp and the Business Unit Manager for the Business Technology Division of Sterling Rose Consulting Corp. Originally from Michigan, he has a BBA and MBA from the University of Michigan, and he has been a resident of Gwinnett County, GA for over 20 years. In his 30 years in business and technology, he has worked with clients in multiple business sectors including finance, manufacturing, energy, healthcare and government, among others.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategic_radio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

 

Tagged With: david wilkins, sterling rose consulting, sterling rose consulting corp, strategic insights radio, technology training, vendor management

STRATEGIC INSIGHTS RADIO: Keys to the Right Business Technology (Part 1 of 3)

November 2, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Keys to the Right Business Technology (Part 1 of 3)
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David Wilkins with Sterling Rose Consulting Corp

David Wilkins/Sterling Rose Consulting Corp

Dave Wilkins has over 30 years experience working for companies such as E&Y, Whitridge Associates, PriceWaterhouseCoopers and IBM in business and technology management and consulting. He is currently the Senior Vice President of Sterling Rose Consulting Corp and the Business Unit Manager for the Business Technology Division of Sterling Rose Consulting Corp. Originally from Michigan, he has a BBA and MBA from the University of Michigan, and he has been a resident of Gwinnett County, GA for over 20 years. In his 30 years in business and technology, he has worked with clients in multiple business sectors including finance, manufacturing, energy, healthcare and government, among others.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategic_radio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: dave wilkins, david wilkins, small business planning expert, sterling rose consulting corp, strategic insights, strategic insights radio, using the right technology

STRATEGIC INSIGHTS RADIO: Reno Borgognoni and Reno Borgognoni Jr. from RMBCPA

October 19, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Reno Borgognoni and Reno Borgognoni Jr. from RMBCPA
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Reno Borgognoni, David Wilkins, Reno Borgognoni Jr.

Reno Borgognoni

Reno has over 30 years of experience in Accounting and Finance. After an internship as a staff accountant in a CPA firm, Reno began his career in Healthcare services in 1982, with a proven track record of accomplishments. Beginning as a Staff Accountant with one of the nation’s largest and leading healthcare providers, Beverly Enterprises, and progressing upwards to a Director of Finance and Management Information Services position. Reno joined with some close Beverly colleagues and spun off a new affiliate of Beverly, called ADVINET, introducing the first national preferred-provider network of sub-acute healthcare providers coupled with a nurse-staffed patient case management service. Successful in its market entrance, ADVINET was acquired by an insurance firm within just 4 years of operation.

Focused on his passion for his profession, Reno began public practice as a CPA, in May of 1988, in conjunction with his corporate career. Experiencing a relocation from Georgia to Arkansas in 1992 and then back to Georgia in 1999, the public practice endured and continues to grow.

Reno serves, since 1999, as the Chief Financial Officer and Board Member of a legacy client (and employer) MD&E, Inc., an IT staffing firm in Johns Creek, GA. Reno serves, since 2017, as the Chief Accounting Officer of Needle Wrieless Solutions, LLC, A Wireless IT consutling firm. This “Big Business” and executive level experience provides Reno a diversity of knowledge enabling him,and his firm, to provide higher levels of support to his clients today. Reno has obtained the following FINRA licenses: Series 6 – Investment Company Products/Variable Contracts Representative; Series 7 – General Securities Representative; Series 63 – Uniform Securities Agent State Law Exam; and Series 65 – NASAA-Investment Advisor’s Law Exam. Reno continues to operate the accounting, tax preparation and investment advisory services firm (nicknamed: RMBCPA) while offering fractional CFO services to clients of all sizes.

Reno Borgognoni Jr.

Reno Jr has shown an interest in accounting since high school. During his high school career, he took all business classes offered! Reno Jr graduated with a BBA in Accounting from the Coles College of Business at Kennesaw State University. By year-end 2015, Reno Jr completed the additional thirty hours of post-degree credit required to sit for the CPA exam, and continues to work towards that goal. Reno Jr joined the firm in January 2016, and handles monthly accounting services, sales and property taxes, and personal and small business income taxes.

 

Tagged With: consulting, CPa, CPA firm, david wilkins, marketing, reno borgognoni, Reno Borgognoni Jr., Reno M. Borgognoni CPA, rmbcpa, small business taxes, sterling rose consulting corp, strategic insights radio, tax cuts, Taxes

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