

This episode explains what a subscription box is and how this has become a disruptive retail marketing and sales tool. In addition, we will discuss the pros and cons of owning a subscription box company and what Kristina has learned through trial and error in a new field.
Kristina Webb/Polepenzelbox
Kristina Webb is the founder and CEO of The Polepunzel Box. The Polepunzel Box was started in 2016 as a niche surprise subscription box. She began created subscription boxes before it became a popular form of sales as a new and creative marketing tool. This marketing and sales tool has helped her grow to over 1200 boxes a year in what is considered a very niche marketplace. Unlike many providers she has a quarterly themed box.
Jennifer Rusz/Sterling Rose Consulting Corp
Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.
About “Strategic Insights Radio”:
“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.



Adam Berube is a serial entrepreneur who came from a family of entrepreneurs. He started his career and his first company at the age of 16 in the landscaping industry and in a short period of time, grew his business to over a million dollars. Since then he has helped start numerous companies, and now in 2019, he is starting his newest venture in a partnership with Sterling Rose Consulting Corp called Sterling Rose Payment Services, LLC.

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of 





David Wilkins/Sterling Rose Consulting Corp
Dave Wilkins has over 30 years experience working for companies such as E&Y, Whitridge Associates, PriceWaterhouseCoopers and IBM in business and technology management and consulting. He is currently the Senior Vice President of 

Dave Wilkins has over 30 years experience working for companies such as E&Y, Whitridge Associates, PriceWaterhouseCoopers and IBM in business and technology management and consulting. He is currently the Senior Vice President of 

Reno has over 30 years of experience in Accounting and Finance. After an internship as a staff accountant in a CPA firm, Reno began his career in Healthcare services in 1982, with a proven track record of accomplishments. Beginning as a Staff Accountant with one of the nation’s largest and leading healthcare providers, Beverly Enterprises, and progressing upwards to a Director of Finance and Management Information Services position. Reno joined with some close Beverly colleagues and spun off a new affiliate of Beverly, called ADVINET, introducing the first national preferred-provider network of sub-acute healthcare providers coupled with a nurse-staffed patient case management service. Successful in its market entrance, ADVINET was acquired by an insurance firm within just 4 years of operation.
Reno Jr has shown an interest in accounting since high school. During his high school career, he took all business classes offered! Reno Jr graduated with a BBA in Accounting from the Coles College of Business at Kennesaw State University. By year-end 2015, Reno Jr completed the additional thirty hours of post-degree credit required to sit for the CPA exam, and continues to work towards that goal. Reno Jr joined the firm in January 2016, and handles monthly accounting services, sales and property taxes, and personal and small business income taxes.














