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North Fulton Business Radio

Brad Taylor, Taylor Built Brands

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Brad Taylor, Taylor Built Brands (North Fulton Business Radio, Episode 247)

Brad Taylor joined the show to discuss brand positioning and other key branding principles for both B2C and B2B companies. Speaking with host John Ray, Brad also discussed his sales management and consulting services. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Brad Taylor, Founder and CEO, Taylor Built Brands

Taylor Built Brands is a branding, marketing, and sales strategy consultancy based in Roswell. The founder, Brad Taylor, is a 30-yr sales/marketing veteran and spent the last 24 years in Marketing and Sales leadership roles at The Coca-Cola Co. Prior to that, he gained valuable marketing experience at Pizza Hut, Inc. and in the advertising agency industry.

Brad has been thoroughly trained, and has vast experience in consulting on all aspects of Brand Development/Management, Digital Marketing, and Sales Management/Business Development. He is widely known as an “out-of-the-box” thinker and extremely easy to do business with. In addition to consulting small businesses, Brad also teaches Branding and Marketing classes at Emory University and KSU.

Points of Contact for Brad Taylor:

Company website

LinkedIn URL: https://www.linkedin.com/in/bradalantaylor/

Facebook URL: https://www.facebook.com/BmktgTaylor

Twitter URL: https://twitter.com/bcoketaylor

Instagram URL: https://www.instagram.com/bcoketaylor/

Questions/Topics Discussed in this Show

1. Why did you start Taylor Built Brands and what services do you provide?

2. Who is the target customer for Taylor Built Brands?

3. How can Taylor Built Brands help local firms grow their business?

4. What is Brand Positioning and why is it so important for businesses to focus on that?

5. What other ways can Taylor Built Brands help firms grow their business?

6. What do you do when you’re not consulting local businesses?

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

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North Fulton Business Radio

Gregg Burkhalter "The LinkedIn Guy", Jackie Davis of Georgia State University Entrepreneurship and Innovation Institute, and Brad Taylor of Taylor Built Brands

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John Ray, Gregg Burkhalter, Jackie Davis, Brad Taylor

Gregg Burkhalter/”The LinkedIn Guy”

Gregg Burkhalter is a recognized authority on personal branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their personal brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides personal branding coaching and LinkedIn training via one-on-one and group training sessions, corporate presentations, and webinars. He is also a frequent speaker at civic and chamber events and area universities.

Jackie Davis/Georgia State University Entrepreneurship and Innovation Institute

Jackie Davis is the Associate Director for the Entrepreneurship and Innovation Institute (ENI) at Georgia State University’s (GSU) J. Mack Robinson College of Business where she contributes to the Institute’s vision, strategy, marketing, and co-curricular efforts. She is also the faculty advisor for GSU’s Chapter Collegiate Entrepreneurs’ Organization (CEO) and the E-House Living Learning Community (LLC).

In her tenure with ENI, Jackie has helped grow Georgia State’s entrepreneurship programs beyond the classroom. She has established and overseen the planning and facilitation of over 30 co-curricular events a year that extend beyond the university’s academic programs in entrepreneurship. She also created the E-House LLC, and assisted in the development of the LaunchGSU Student Incubator. As an “intrapreneur”, Jackie enjoys building signature programs for the Georgia State community including, the WomenLead Center and the Women’s Mentoring Program.

Ms. Davis holds a M.Ed. and a B.A in Spanish and International Business from Georgia State University, and she is currently pursuing an M.B.A. at Georgia State.

Brad Taylor/Taylor Built Brands

Taylor Built Brands is a branding, marketing, and sales strategy consultancy based in Roswell. The founder Brad Taylor is a 30-year sales and marketing veteran who spent the last 24 years in marketing and sales leadership roles at The Coca-Cola Company. Prior to that, he gained valuable marketing experience at Pizza Hut and in the advertising agency industry. Brad has been thoroughly trained and has vast experience in consulting on all aspects of brand development/management, digital marketing, and sales management/business development. He is widely known as an “out-of-the-box” thinker and extremely easy to do business with. In addition to consulting small businesses, Brad also teaches branding and marketing classes at Emory University and Kennesaw State University. Brad can help you polish your brand and grow your business.