Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127)
In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn and tangible touches, such as sending personalized cards and making thoughtful connections. She emphasizes the importance of starting with service and generosity, nurturing existing relationships, and the strategic aspect of offering value without undervaluing oneself. Janice also discusses her journey from teaching to entrepreneurship, the mindset shifts needed to overcome limiting beliefs, and the surprising benefits of authentic relationship marketing. Tune in for valuable insights and practical tips on how to grow your business through meaningful connections.
The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.
Janice Porter
Janice Porter is a renowned relationship marketing consultant and LinkedIn trainer with extensive experience in helping businesses build strong relationships and leverage LinkedIn for growth. She is the founder of Janice Porter & Associates, where she has been working since 2003. Her expertise lies in teaching business owners, entrepreneurs, and sales professionals how to create, nurture, and build lasting relationships using both online and offline strategies. She works with both introverts and extroverts, focusing on making connections that lead to referrals and loyal customers.
Janice is deeply committed to being a connector for others, leveraging her extensive network to link like-minded individuals for mutual benefit. She values her friendships and business associations, always considering how she can support others. Her mantra, “How may I support you?” reflects her service-driven philosophy.
Janice has a background in education, having earned a Bachelor of Education from The University of British Columbia. She has also taught networking skills at institutions like Capilano University and Douglas College.
Janice is recognized for her innovative approach to using LinkedIn, emphasizing the importance of nurturing connections beyond the platform through personal gestures like greeting cards and gifts. She hosts a podcast called Relationships Rule, further highlighting her focus on interpersonal connections in business.
Website | LinkedIn | Facebook | Instagram | Relationships Rule podcast
Topics Discussed in this Episode
00:00 Welcome and Introduction to Janice Porter
01:32 Janice’s Journey into Relationship Marketing
02:55 Understanding Relationship Marketing
05:05 The Importance of Genuine Connections
08:52 Effective LinkedIn Strategies
16:54 Tangible Touches and Follow-Up Techniques
25:05 Using Audio and Video Messaging on LinkedIn
25:48 LinkedIn App Features
26:04 The Power of Asking, “How May I Support You?”
26:38 Building Connections and Networking
28:10 The Journey of Podcasting
30:14 Supporting Introverts in Networking
35:10 Balancing Generosity and Business
40:32 Client Success Stories
44:56 Conclusion and Contact Information
About The Price and Value Journey Podcast
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
