Eric Togneri, What is My Biz Worth?, on Affordable Business Valuations and the “Determine, Build, Realize” Framework (North Fulton Business Radio, Episode 934)
On this episode of North Fulton Business Radio, host John Ray welcomes Eric Togneri, Founder and CEO of What is My Biz Worth? Eric discusses the importance of business owners knowing the accurate value of their business, noting that 85% of most business owners’ net worth is tied up in their company, yet they often have no idea what it’s worth. He explains how What is My Biz Worth? was created to make valuations accessible and affordable, helping business owners determine, build, and realize the value they’ve created.
Eric shares the backstory of founding What is My Biz Worth? and parent company Neri Capital Partners with his father 20 years ago, and how they evolved from investment banking to supporting business owners throughout their entire business lifecycle. He tells the story of a concrete company owner who thought no one would want to buy his business, only to discover it was worth millions and successfully exit years earlier than planned. Eric reveals that business owners who get intentional about building value can improve their business value by an average of 71% in just 12 months.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- Most business owners have 85% or more of their net worth tied up in their business but have no clear idea what it’s actually worth, relying instead on perception rather than professional valuation
- Business owners who get intentional about building value using proven tools and frameworks can improve their business value by an average of 71% in just 12 months
- What is My Biz Worth? offers affordable, market-accurate valuations that help owners understand their business value at any stage, not just when they’re ready to sell
- The “Determine, Build, Realize” framework guides business owners through understanding current value, improving that value systematically, and ultimately achieving a successful exit
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Eric Togneri
02:05 Eric Togneri introduces What is My Biz Worth?
02:40 Why most business owners don’t know what their business is worth
03:39 The shocking percentage of net worth tied up in business value
04:33 Eric’s backstory and founding Neri Capital Partners with his father
05:49 Evolution from investment bank to lifecycle business valuation services
06:45 Genesis of What is My Biz Worth?
07:38 Business owners who are shocked positively or negatively by valuation results
09:24 Common misperceptions about business value based on buddy’s sale or arbitrary multiples
11:52 How marketplace realities differ from owner perceptions
14:31 Financial versus strategic buyers and their different value calculations
17:51 The importance of getting a valuation years before selling
20:05 Building transferable value that doesn’t depend solely on the owner
22:14 Examples of value drivers in different industries
25:45 The Determine Build Realize framework explained
29:15 Success story of Boss Concrete owner who exited early after discovering true value
31:43 How to get started with MyBizWorth.com
33:25 Business owners can improve value by 71% in 12 months on average
Eric Togneri, Founder & CEO
Eric Togneri is a passionate entrepreneur and investor with over 20 years of experience in the lower-middle market. Eric founded What is My Biz Worth? to deliver affordable, actionable, market-accurate valuations for business owners who want to know the worth of their most important asset. His goal is to provide solutions that help entrepreneurs determine, build, and realize the value they have created so they can exit on top.
As the CEO and Managing Director of Neri Capital Partners, Eric leverages his expertise in deal origination, investment banking, and consumer products to facilitate successful transactions for owners and investors. He is a Certified Exit Planning Advisor and a co-founder of the Exit Planning Exchange (XPX) Atlanta Chapter, a collaborative network of professional service providers who share a vision of changing the trajectory of exit planning services in the Southeast United States.
Prior to founding Neri Capital Partners and What is My Biz Worth?, Eric had a successful corporate career in health, beauty, and wellness with L’Oreal and Wyeth, representing brands such as Advil, Robitussin, Centrum, and ChapStick. His corporate career culminated in leading Shopper Marketing and Trade Planning for North America Consumer Brands. Eric has a Bachelor’s degree in Marketing from the University of Iowa and an MBA from the University of Pittsburgh. He earned the designation of Certified Exit Planning Advisor in 2008, one of the first 100 advisors worldwide.
What is My Biz Worth?
What is My Biz Worth? is the trusted source for financial advice and business valuation services. The company specializes in providing accurate, affordable, and actionable business valuations to help owners make informed decisions for their company’s future. The team of experts combines years of experience and over 1,000 valuations with data-driven analysis to give business owners the most reliable valuation possible. What is My Biz Worth? stands out by focusing on trust, expertise, and accuracy. Their commitment to exceptional service and reliable valuations reflects their values, and they provide the tools business owners need to determine, build, and realize the value of their business so they can exit on top. The parent company, Neri Capital Partners, has facilitated over 248 successful exits since its founding. Whether looking to sell a business, secure funding, or simply understand current business value, the What is My Biz Worth? team is ready to help.
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Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
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Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
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About North Fulton Business Radio and host John Ray
With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
