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Phoenix Business Radio

CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6

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CULTURE CRUSH RX Resound Creative with Eric Myers and Jennifer Burwell with MAC6

In this episode of Culture Crush Rx we explored company culture from the standpoint of first identifying your true values as a company. We discuss the differences between aspirational values (the ones you want to live) and those you actually exhibit. Jennifer and Eric shed light on how to identify the disconnects and then shift into a healthier company culture where everyone feels heard and appreciated.

Whether you’re leading an established company or looking to cultivate culture in a startup, you’ll find some great advice in this episode! We talk about finding clarity in creating or updating core values, how to identify culture fit when hiring, and how to create a caring environment where those who choose to self-select out of a company feel supported. We also crack a few jokes – and yes, we think we’re a pretty entertaining group!

Resound believes your organization is remarkable…but maybe your brand isn’t. They help organizations discover their remarkable stories and build authentic brands around them to engaged customers in a compelling way that makes them come back for more.

Based in Tempe, Arizona, this branding and marketing team is passionate about not only building new brands, but also refining and redefining existing brands that need a little shot in the arm.

Eric Myers uses his chameleon-like background to lead Resound’s day-to-day client and creative operations. His unique mix of leadership, content development, client services, and training skills (not to mention his previous law enforcement experience) help him blend into the internal team and external client surroundings.

“Being exposed to government, big business, startups, and small companies has really helped me learn the dynamics at play in each setting. And while each type of organization has its ups and downs, being part of a smaller business and helping others grow seems to be a sweet spot for me. I love developing relationships with clients and teammates, and I’m always hungry to find out how I can best serve them.”

Eric is an accomplished facilitator, speaker, trainer, team leader, actor, and voiceover artist who has conducted programs for top-ranked Fortune companies as well as smaller businesses. He has also served on the board of directors for a local drowning prevention organization and spent countless hours volunteering to lead worship for a few local churches.

In his “me time” you might find Eric playing guitar and singing, sipping a fine glass of wine or a cordial of whiskey (neat, please), or hiking some remote peak in northern Arizona.

Connect with Eric on LinkedIn and follow Resound on Twitter, Facebook and Instagram.

Even the most growth-oriented businesses hit a ceiling at some point in their journey. MAC6 provides the collaborative space and culture-focused leadership programs that push conscious leaders to conquer the complexities and scale their business.

Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior. As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture focused leadership programs with organizations of all sizes to integrate the company’s values and create higher performing teams.

To learn more about MAC6 Communities, call 480-293-4075 or find them on Facebook

MAC6 Conscious Workspace

1430 W. Broadway Rd., Suite 201

Tempe, AZ 85282

ABOUT CULTURE CRUSH Rx

Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.

Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.

If company culture isn’t consciously created, it will still be created.

ABOUT YOUR HOST

Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at deb@anahatamarketing.com and on Linkedin.

Phoenix Business Radio

Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

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Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit

Storytelling has become a buzzword in a lot of business circles lately. What’s it all about? In this episode of Phoenix Business Radio, we hear from Deb Caron with Anahata Marketing and Adrian McIntyre with StoryProfit about how important it is to craft the right messages (aka stories) as a leader and business owner. Listen in to learn about the art and science behind this fantastic and natural form of influential communication and weigh in on the conversation. We’d love to hear from you.

Anahata Marketing is a Phoenix-based marketing and strategic communications consultancy, providing brand awareness, public relations and content marketing strategies for clients offering products and services that help people live, work, and feel better. The team has been promoting clients in the Valley for more than 15 years landing features locally and nationally in many top-tier publications including Entrepreneur, Inc., Fast Company, Shape, Men’s Health, Refinery29, The Today Show, CNN, Redbook, The LA Times, KTLA, AZ Family, ABC 15, 12 News, CBS 5, Fox 10, and much, much more. In addition, they work with clients to establish industry expertise with contributed content, blog and website content and thought leadership pieces.

Anahata is a Sanskrit word for the heart chakra and its meanings include: infinite, unstruck, unbeaten, and boundless. Anahata Marketing works with clients on a heartfelt mission to find what’s meaningful to their audiences and craft messages and strategies that enable them to resonate with and engage with customers so they become brand evangelists. The team is made up of people people — they love to uncover what motivates others and moves them to action, and do so with an approach of seeking first to understand, and then to spark curiosity and conversation.

Deb Caron is the owner and principal consultant at Anahata Marketing. She has worked with wide array of clients spanning nearly every industry, both in B2B communications and B2C. She’s also a registered yoga teacher and holds a special passion for working health, fitness, wellness and beauty brands. She has a unique ability to harness her empathic nature to help companies see themselves from their customers’ perspective and create connections with their marketing. Deb is also fascinated by company culture and how fostering a people-first workplace helps companies prosper. She’s taking this passion to the Phoenix Business RadioX airwaves later this month as the host of the new show Culture Crush Rx. She’ll be chatting with local thought leaders, CEOs and motivational experts to highlight the companies we’re crushing on for great culture right now and uncover the secrets to crush it in your own business.

Connect with Deb on LinkedIn and follow Anahata Marketing on Facebook.

Dr. Adrian McIntyre is a cultural anthropologist, media personality, and internationally recognized authority on human communication. He has worked in over 30 countries and spent nearly a decade in the Middle East and Africa as a researcher, journalist, educator, and media spokesperson for two of the largest humanitarian relief agencies in the world.

Adrian grew up in his dad’s radio station and has been storytelling on stages and in the media since he was five years old. He reported for Newsweek during the run-up to the invasion of Iraq in 2003, then traveled to Baghdad as a member of the crisis response teams for Mercy Corps and Oxfam.

When extreme violence forced aid agencies to withdraw from Iraq, Adrian moved to Sudan to work as a media officer and communication strategist. For 14 months he was Oxfam’s field-based spokesperson on the crisis in Darfur, helping to make that conflict the biggest news story of 2004. His hundreds of media appearances reached millions of people via major news outlets such as the BBC, CNN, National Public Radio, FOX News Online, and the New York Times, as well as regional newspapers and radio stations throughout North America and Europe.

Dr. McIntyre earned a PhD in cultural anthropology from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation research fellow. He remained there an adjunct professor until 2012, when he left the university to teach and train in the private sector and online.

Today, Dr. McIntyre delivers speeches and workshops on high-performance communication and culture. He also trains entrepreneurs, executives, and corporate teams to harness the power of personal storytelling, digital marketing, and media to build their personal leadership brand, boost their visibility, and accelerate the growth of their business.

Connect with Dr. McIntyre on LinkedIn, Facebook, Twitter and Instagram.