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Business RadioX® St. Louis is dedicated to sharing positive business stories about the St. Louis business and entrepreneurship community. Every week we interview entrepreneurs, executives, and business leaders to help them share their knowledge and their story with the community at large.

Are you a St. Louis based Entrepreneur who enjoys building relationships to serve your community and grow your business?

You may qualify to be our St. Louis Market Correspondent or even Studio Partner.  For more information about this exciting Business Opportunity, e-mail stone@businessradiox.com or set up a brief phone visit at BookStonePhone.com.

Join Our Pro-Business Mission

Help One Million Businesses Share Their Stories As A Business RadioX ® Correspondent . . .

We’ve cracked the code for Helping People & Making Money in Radio.

There’s a reason traditional radio is in such rapid decline and most podcasters make very little money. Actually there are several.  You can avoid them all when you join our team, and have a great deal of fun in the process.

Perfect For Entrepreneurs seeking to grow their existing enterprise, enjoy a Lifestyle Business, or pursue an Executive Career . . .

Recruiting Now For 2016 Q2 Market Launches

Let’s Face It . . . Content can be a real burden to create, an unwelcome interruption to receive — and so many Content Marketing strategies are the business equivalent of a single guy walking into the same bar every Friday night, throwing his hands up and announcing to the crowd at the top of his lungs . . .

“I’m rich, I’m smart, I’m good looking . . . and I’m available.” — then rushing home to wait by the phone for Miss Right to call.

Content Is Not King — not in my arena, and probably not in yours . . .

Results Is King.

Better Results In Less Time is the ideal King, and the coin of the realm is Relationship. This precious currency is backed by the Trust you’ve earned from genuinely serving your market, your community, and your profession.

Now you’re not going to hear many Media Execs talk about Better Results In Less Time, because it’s inextricably tied to a topic only a precious few of us are willing to address head on . . . Return On Investment.

What you’re more likely to see and hear — especially from those who want you to write them a check or those defending the last check you wrote — are words like impressions, cost per thousand, circulation, traffic, clicks, viewers, listeners, followers, subscribers, downloads, ratings . . . just about anything other than Actual Increase In Volume & Pace Of New Revenue.

The next time you find yourself in a conversation or reviewing documentation including words like these — please recognize . . .What you’re experiencing here is the pretty assistant spinning the box while the crafty magician sneaks out the trap door.

If you’re a B2B Exec . . .

Buying air time or column inches from Big Media to reach a pre-existing audience simply will not equip you to genuinely serve your market — at least not very efficiently. You don’t have a relationship with these anonymous “eyes & ears”– and most importantly, you don’t have their trust — their hearts & minds.

Of course, if you hang in there long enough and spend enough money, you might eventually see some modest results — just as our single friend boldly advertising at his local bar might eventually meet Miss “Right Now” if not Miss Right.

Betting on this formula — Relying on Big Media “faux metrics” to deliver meaningful results — seems to me like an unnecessary “long shot” for all, and cost-prohibitive for most.

Back To My World, and maybe yours — Helping B2B Execs Serve Their Market And Grow Their Business . . .

Results in our arena are built on Relationships and Trust. One Trusted Relationship is worth a thousand, or ten thousand, or even a hundred thousand impressions, clicks, website visits, whatever. With Trusted Relationship as the foundation, Content is gratefully received, implicitly trusted, and liberally shared.

Now content becomes a marvelous tool for removing the friction and shrinking the timeline for your sales & marketing strategy.  You’re serving and selling with genuine insight — enjoying true peer to peer relationships, solving real problems, capitalizing on real opportunities.  And you’re doing it all better, faster, cheaper  . . .

Producing Better Results In Less Time.

Our thing — The Business RadioX ® platform — does this really well, especially for B2B Execs who want to “Own Their Backyard”. You can get a little insight into How and Why it works so well at MyBRX.com. And you can access thousands of hours of practical content on virtually any business topic you can imagine at BusinessRadioX.com.

But our clients aren’t the only ones building their businesses on Trusted Relationships, and crafting their strategies to serve that discipline.

There are other organizations out there executing authentic Content Marketing strategies — serving intentional, engaged audiences, seeing organic results, and enjoying actual Return On Investment. You probably know a few, because this is the content you look forward to receiving — and in some cases, the firms you trust with your own time and money.

I particularly like the way these folks explain it . . .

As you continue to seek out these resources, I hope you’ll seriously consider the idea that Content Is Not King — that you’ll try to resist the allure of Big Media “faux metrics,” that you’ll choose to build your business on Trusted Relationships, and never again let someone tell you that you cannot expect to see or accurately measure actual Return On Investment from your marketing dollars. You can, and you should.

And if there’s anything I can do to help you think it through — whether it involves a conversation about our services or not . . . I’m at your disposal:

770.335.2050

stone@BusinessRadioX.com

meetme.so/BRXvisit

Good Luck and Godspeed . . .

From the Gwinnett Studio

Our “Wealth Matters” radio show, presented by the Atlanta fiduciary litigation law firm of Gaslowitz Frankel LLC, has quickly become one of the most listened-to shows on Business RadioX.

How does the show get so many LIVE listeners? The firm’s Director of Marketing Anna Stevens, an expert at social media, shares her process of turning the show into a content marketing factory.

How to turn a radio show into a content factory:

• Take a lot of pictures during the show
• Record each show on video and publish the video on YouTube
• Transcribe each show from the audio and then use the transcription and video for a blog post
• Recycle parts of transcription for social media posts with pictures
• Post video on Twitter / Facebook / Google Plus / Firm LinkedIn Page
• Utilize the video for company-wide news (we send it to our entire list)
• Send video / audio / blogpost / pictures to guests for them to use in their marketing
• Post pictures and video on Pinterest board for the show and share pictures on Instagram
• Re-purpose video as a video-guide to publish on AVVO.com for each attorney
• Embed video into team members’ profiles on LinkedIn as a media file

How to promote each show for maximum live exposure:

• Establish a show hashtag for Twitter, Facebook / Google Plus / Pinterest
• Create a Pinterest.com board for your radio show and treat it as a hub for all-things-show
• Have the topic, list of guests, and 6 questions you will ask ready 10 days before the show
• Contact each guest with confirmation email a week before and ask for cross-promotion
• Produce various promo graphics using Canva.com, include guests’ pictures, Twitter handles and show topic
• Research your guests on Facebook and Twitter, mention them by handle / page name each time you post
• Write a series of tweets (155 characters total) with show link, guests’ names, handles and show hashtag
• Send graphics and tweets, as well as LinkedIn and Facebook PRE-written status updates, to all guests in advance
• Ask guests to post on the web, mention you and other guests, use link to the show and graphic you created
• Connect with each guest on LinkedIn and mention them when you post about the show
• Prepare a blog post with info about each guest and their picture – in advance, use that on the day of the show
• Re-purpose that blog info for Instagram picture description and Pinterest description, remember to use the hashtag
• Have all those tweets and status updates ready on the day of the show, tweet live using them, post live on LinkedIn, Facebook, Google+ with graphics you prepared
• Guests’ marketing people will be tweeting, too, as well as re-tweeting your tweets

To summarize Anna’s secret formula to getting over 100 people to tune-in live: “Prepare content, ensure cross-promotion from guests, research hashtags and handles for mention and exposure in advance, post live, and use pictures and graphics”

Listen to “Wealth Matters” radio show LIVE every 4th Wednesday of the month at 8:30 AM here or tune in on Twitter at #WealthMatters.

We are pleased to announce the Midtown studio has been taken over by new affiliates, Dave Schwegman and CW Hall along with two of their partners. The studio currently hosts two underwritten shows, “Let’s Talk Small Business” and “TopDocsRADIO”, along with the house show, “Midtown Business Radio”. We are currently in discussions with new potential show underwriters so look for additional content to begin broadcasting soon. Dave and CW are very excited to be a part of the network and are firm believers in the power of this medium, having seen its ability to grow key relationships immediately upon starting their TopDocs show.