angishields, Author at Business RadioX ® Page

Easy Ways To Burn Extra Calories

September 21, 2009 by angishields

Dr. Fitness & the Fat Guy

Easy Ways To Burn Extra Calories

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In today’s Wellness Minute Dr Fitness and the Fat Guy share how to burn more calories each day. Here are some easy ways to burn extra calories each day. Park far away. My dream is that mall or grocery store park lots will have signs posted at throughout the lot tell you how many calories you’re burning if you walk to the entrance from that point. Kind of like those signs at amusement parks that tell you how long your wait is from that point. Going for a walk at lunch will burn extra calories. At home set a timer and speed clean your house – you get a double bonus a cleaner house and a quick cardio fitness workout. Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes improve your health in 3 minutes a day or less. iTunes Follow me on Twitter @FatGuy

Tags: burn, calories, clean, Fitness, Tips, walk, Wellness Minute, workout

09/15/09: Paul Rosenfeld, CEO of Fanminder and Mike Cleary of Abcom, Inc.

September 21, 2009 by angishields

Gravity Free Radio

09/15/09: Paul Rosenfeld, CEO of Fanminder and Mike Cleary of Abcom, Inc.

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Today we talked to Paul Rosenfeld, with Fanminder, about how small businesses can leverage text/SMS marketing to grow their business. Fanminder is an online service that enables small business owners to easily and quickly send and receive all types of text messages to their customers.

Although historically leveraged by larger business, Paul believes that small business can use SMS technology to relay information, promotions, or updates to their customers and texting can be used effectively as a tool for retaining customers. Whether you are the corner coffee shop promoting an event, a restaurant advertising a lunch special, or the salon down the street with an open appointment slot, text marketing is a quick and easy way to reach your clients.

Paul also gave us an example of ways that text can be leveraged effectively as an internal communications tool, discussing the case of a gymnastics studio that used SMS among their staff to relay important updates with their schedules.

After talking to Paul about talking to people through their phones, we talked to Mike Cleary, vice president of Abcom, Inc., about face-to-face marketing. Abcom works directly with organizations or with their marketing agencies on the specialty area of face-to-face marketing, including trade shows and events.

With the downturn in the economy along with the rise of social media and online collaboration it should be no surprise that trade show attendance has been in decline for several years. However, as the tradeshows have gotten smaller, Mike says that the shows have become more efficient stages for selling as a higher percentage of attendees are qualified buyers.

Mike also shared some interesting information about selling at trade shows. For example, at a trade show, you have three to six seconds to stop someone and effectively communicate what you do or what you are offering. Mike advised that, instead of trying to say everything all at once, you zero in on the one thing that your target audience needs to see to stop them and bring them into your booth.

Thanks so much to Paul Rosenfeld and Mike Cleary for joining us!

Dr David Kessler Explains His New Book The End of Overeating

September 21, 2009 by angishields

Dr. Fitness & the Fat Guy

Dr David Kessler Explains His New Book The End of Overeating

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On today’s show Dr Fitness and the Fat Guy had on one of Dr Fitness’ favorite authors. Dr. David Kessler. He is the former Commissioner of the FDA (the same guy who changed food labels and took on the tobacco industry) and author of the bestselling book The End of Overeating: Taking Control of the Insatiable American Appetite. This book will change the way you look at food. In the book Dr Kessler cracks the code to why you overeat. He explains that the food industry has literally made it a science to figure out exactly what makes food so delicious and addicting. He calls these foods hyper palatable. These hyper-palatable foods have been engineered in food labs to actually change your brain chemistry so that you crave and want to eat more. Restaurants and food manufacturers combine fat, sugar and salt in cleverly delicious ways to make you want it more and more. They have come up with foods that have never existed before and that humans desire with such demand that many of these companies are multi-billion dollar money machines. Dr Kessler explains why you overeat and gives you some ways to stop. And stopping is not as simple as trying harder and having willpower because these foods change your brain chemistry much like drugs or nicotine does. In order to stop you have to treat your favorite trigger foods much like an alcoholic treats liquor. You have to avoid it and avoid the places it is served. And you can’t connect the food with emotional memories. Try to reward yourself and celebrate in other ways rather than eating and going out to restaurants. To learn more please go to his website www.theendofovereatingbook.com

For more Dr Fitness and the Fat Guy check out our Wellness Minutes blog where we give you in depth information on health, fitness and weight loss topics in 3 minutes or less every single day. iTunes Follow me on Twitter @FatGuy

Tags: author, book, david kessler, end of overeating, expert, fat, fda, food, food labels, hyper palatable foods, restaurant, salt, sugar

Lose Weight By Rearranging Your Kitchen

September 18, 2009 by angishields

Dr. Fitness & the Fat Guy

Lose Weight By Rearranging Your Kitchen

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In today’s Wellness Minute Dr Fitness and the Fat Guy share ways rearranging your kitchen can help you lose weight. You can use the fact that people are such creatures of habit to your advantage when it comes to losing weight. For example when you get home from work and enter your kitchen, you open the fridge and grab a cold soda. So if you move the soda to the back of the refrigerator and put bottled water in the front you’d probably grab the bottled water instead and save a couple hundred calories. So put the unhealthy snacks in hard to reach places and put the healthy snacks in the front. Do what they do at grocery store – put healthy things at eye level and put unhealthy things down low or up high in incovenient places. Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes improve your health in 3 minutes a day or less. iTunes Follow me on Twitter @FatGuy

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Radio Show Recap: Healthy Dental Hygiene Tips from Dr Sandy Venditti. Too Young For Cancer’s Matthew Zachary. And Dr David Kessler Ends Overeating

September 18, 2009 by angishields

Dr. Fitness & the Fat Guy

Radio Show Recap: Healthy Dental Hygiene Tips from Dr Sandy Venditti. Too Young For Cancer’s Matthew Zachary. And Dr David Kessler Ends Overeating

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The most entertaining weight loss and fitness podcast show on radio.” Please click play to listen to the latest Dr. Fitness and the Fat Guy radio show podcast broadcasting live each week from the Business RadioX studio in Atlanta, GA, USA. To download the show on iTunes please click on this link

Before we got too far into the show we gave our listeners an update on the SobeFit magazine Dr Fitness and the Fat Guy Weight Loss Challenge. Week twelve has ended and Dr Fitness and the Fat Guy have lost a total of nearly 30 pounds. We are now closing in on our goal of a 50 pound weight loss. Marta Montenegro, the founder of SobeFit, is our coach and comes on our show periodically to help. Please send your tips and words of encouragement or sabotage to adam @ drfitnessandthefatguy.com or to @FatGuy on Twitter. And remember to check out SobeFit magazine at www.sobefitmagazine.com

On today’s show Dr Fitness and the Fat Guy opened the show with Dr Sandy Venditti, Canada’s favorite dentist. Dr Venditti explained the importance of good dental hygiene and shared some great health tips from her new book Pearls of Wisdom. to learn more please go to her website www.drsandyv.com

Next up we had on Matthew Zachary, host of The Stupid Cancer Show and creator of one of the best cancer websites focusing on young people called I’m Too Young For Cancer Foundation. To learn more or donate some much needed funds please go www.i2y.com. You can check out Matthew’s other websites at www.matthewzachary.com or www.stupidcancershow.com

We closed the show with one of Dr Fitness’ favorite authors. Dr. David Kessler. He is the former Commissioner of the FDA and author of the bestselling book The End of Overeating. This book will change the way you look at food. Dr Kessler explains why you overeat and gives you some ways to stop. To learn more please go to his website www.theendoofovereatingbook.com

Remember, you can find a tip a day at our new website www.wellnessminutes.com or on iTunes here.

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You’re Getting Skinny…Does Hypnosis Really Work?

September 17, 2009 by angishields

Dr. Fitness & the Fat Guy

You’re Getting Skinny…Does Hypnosis Really Work?

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In today’s Wellness Minute Dr Fitness and the Fat Guy explain the truth about hypnosis. Like any of the too good to be true weight loss products hypnosis could help if you are truly ready to do the work needed to lose weight. If you think you are going to get hypnotized then magically never overeat and exercise everyday you will be disappointed. Hypnosis has helped some people feel repulsed by their favorite snack or trigger food so they don’t eat them anymore – but do you really never want to eat chocolate anymore? And will it work over the long run, for the rest of your life? Doubt it. Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes improve your health in 3 minutes a day or less. iTunes Follow me on Twitter @FatGuy

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The Truth About Fad Diets

September 16, 2009 by angishields

Dr. Fitness & the Fat Guy

The Truth About Fad Diets

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In today’s Wellness Minute Dr Fitness and the Fat Guy tell the truth about fad diets. You know you’re on a fad diet if you are now excluding entire food groups from your diet. Losing weight should not require you to eat a few foods for the rest of your life – optimally you can eat what ever you’d like but just less of it. And if your new magic diet is promising tremendous amounts of weight that will melt off of you in a few days – run away. Remember you didn’t gain the weight in 30 days – how in the world are you going to lose it in a short amount of time? Listen right now to hear Dr Fitness’ tips. Dr Fitness and the Fat Guy’s Wellness Minutes improve your health in 3 minutes a day or less. iTunes Follow me on Twitter @FatGuy

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An Interview with Claire Monroe of Weight Watchers, Health Tips on Promotional Ideas to Support your Company’s Fall Walking Program

September 16, 2009 by angishields

Good Health is Good Business

An Interview with Claire Monroe of Weight Watchers, Health Tips on Promotional Ideas to Support your Company's Fall Walking Program

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Claire Monroe – Weight Watchers at Work Leader, www.weightwatchers.com , joined the show to explain the value that a successful weight management program brings to a company. Citing her personal experiences in leading WW classes, Ms. Monroe talked about the satisfaction that comes when the “light bulb” goes on for members in recognizing that they can be successful.

Hear Claire’s thoughts and the entire interview on this link: Good Health 09152009 Interview.MP3.

The hosts also asked Claire what she found as the most successful engagement strategy to get members involved in health and wellness. Click on this link to hear her insightful response: Good Health 09152009 Engagement.MP3

On today’s health tip, Dr. Rearick and Stephen emphasized that Fall is one the best times of year to promote a Walking Program. They shared 10 Fall-themed promotional ideas that can be incorporated to encourage and motivate employees to participate. Click on this link to hear this list: Good Health 09152009 Tip.MP3.

Finally, on the show’s news segment the hosts continued to provide the latest updates on the H1N1 flu pandemic; as well as some discouraging results from research studies regarding the perception of exercise within the public and medical communities.

Orville Crain, of Klever Innovations, calls into the show

September 16, 2009 by angishields

The Launch Hour

Orville Crain, of Klever Innovations, calls into the show

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Ron and Jim get a call from Orville Crain, of Klever Innovations, to talk about their product the Klever Kutter. The Klever Kutter is a box cutting device designed specifically to do only that. It is the only product on the market allowed on airplanes by TSA. Orville talks about his perfect storm of starting the business with his partners, one who invented the Klever Kutter, one who is a molding expert, and himself, a marketing guy. Learn about his journey into the entrepreneurial world.