Listen in as we share insights from Savannah, Georgia’s best and brightest business leaders!
Charlotte Business RadioX®
Listen in as we share insights from Charlotte, North Carolina’s best and brightest business leaders!
Northwest Arkansas Business RadioX®
Hear from the top business owners, business leaders and entrepreneurs serving the Northwest Arkansas community. Broadcasting from the Northwest Arkansas Business RadioX® studio located in Fayetteville, AR.
Minneapolis St. Paul Business RadioX®
Hear from the top business owners, business leaders and entrepreneurs serving the Minneapolis St. Paul community. Broadcasting from the Minneapolis St. Paul studio located in Minneapolis, MN.
Nashville Business RadioX®
Hear from the top business owners, business leaders and entrepreneurs serving the Nashville community. Broadcasting from the Nashville Business RadioX ® studio located in Nashville, TN.
BRX Pro Tip: Are You Selling to a Person or a Business?
BRX Pro Tip: Content Should Educate, Entertain or Inspire
/
RSS Feed
BRX Pro Tip: Content Should Educate, Entertain or Inspire
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, if there are any rules about crafting and distributing content, I think it’s kind of holding hard and fast to the discipline that good content should educate, entertain, or inspire.
Lee Kantor: [00:00:23] Right. For people out there that are like, “How come my content isn’t going viral? Why aren’t more people listening to my content?” You’ve got to kind of look at yourself in the mirror. Every piece of content should either entertain, educate, or inspire. If you can do all three, then you have a chance to create a piece of content that is shareable and will be spread by others and, therefore, be listened to by more and more people.
Lee Kantor: [00:00:48] So, if you’re consistently producing content that does at least two of the three, then you’re going to be able to build a community over time with you in the center. That’s kind of at the heart of what Business RadioX does. That’s how we help our clients and serve our community. We help them become the voice of business in the communities we serve. And our clients become the voice of business in their niche or the communities that they serve, because we teach them how to create content that entertain, educates, and inspires.
Lee Kantor: [00:01:19] So, if you’re not doing that in your own content right now, if your content is you droning on about something, it’s not entertaining, people aren’t learning anything from it or they’re not inspired, then they’re not going to share it. People remark on things that are remarkable, so make your content more remarkable.
Lee Kantor: [00:01:40] Spend some time and energy in creating content that either entertains, educates, or inspires, or, ideally, all three. If you can do all three, then you have a chance to create a piece of content that will spread, go viral, and then be shared by other people. If it doesn’t do that or if it only does one of those things occasionally, then it’s going to be very difficult to get your client out there to a larger audience.
BRX Pro Tip: Are You Saving Your Prospect Time or Money?
/
RSS Feed
BRX Pro Tip: Are You Saving Your Prospect Time or Money?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think it’s important to ask ourselves during the sales process if we’re articulating this and if it’s true, are we saving the prospect time and/or money?
Lee Kantor: [00:00:23] Yeah. When it comes to selling a service, if you’re able to save your prospect money or time, then they should buy from you. Because it just makes sense. Like if you’re helping them save money or time, which is usually two of the biggest things that your prospect desires more of, then they should be buying from you. So, if you have a solution to this that helps them save money or time, then they should buy from you.
Lee Kantor: [00:00:50] If they’re not buying from you after you’ve shown them that you’re going to be able to save them or make them money and then you’re going to save them time, then they’re not believing you. That means they don’t trust you. That means that what you’re saying is not competing to them.
Lee Kantor: [00:01:09] So, now, what do you have to do to become more believable and more trustworthy? What do you have to do or say or demonstrate in order to get the prospect to believe what you know you can deliver? There’s a disconnect there. So, think about it. What do you need? Do you need more social proof? Do you need more testimonials? Do you need more success stories? Do you need more case studies? What do you need to communicate the value more clearly so they get it and want it? What are you really selling? Do you need more brand ubiquity? Do they have to see you everywhere before they feel confident to buy? Are you everywhere your clients or prospects are?
Lee Kantor: [00:01:52] You’ve got to really kind of deconstruct your sales process and to see where it’s breaking down. At some point they’re agreeing to talk to you, obviously, or else you wouldn’t be this far. But at some point they’re saying, “You know what? I don’t think so.” And if they’re saying, I don’t think so, there is a reason why. And that means they don’t believe you. They’re not ready to pull the trigger. Because if they were, they would buy from you.
Lee Kantor: [00:02:17] So, you got to figure out as if your company’s life depended on it, where this breakdown is. Because guess what? Your company’s life does depend on this. So, you have to figure out a way to communicate the value that you’re delivering so that they buy from you. It should be a no-brainer if you’re able to deliver what you promise, more people should be buying from you.
