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Ways to Use a TV Screen in Your Studio
Women in Technology (WIT): Tarsha McCormick with ThoughtWorks
Join us for Women’s History Month on ‘Women in Technology (WIT) on Business RadioX’ as we speak with Tarsha McCormick, Head of Diversity & Inclusion at ThoughtWorks. We’ll get a glimpse into Tarsha’s professional journey as well as her approach to diversity, inclusion and belonging in the tech industry. She’ll share stories and examples to illustrate solutions that are working and the challenges ahead.
‘Women in Technology (WIT) on Business RadioX’ showcases successful female STEAM executives in Georgia, providing an opportunity to tap into their brilliant minds and learn from their personal career journeys. Women in Technology (WIT) is a 501 (c)(3) organization on a mission to empower girls and women to excel in STEAM from the classroom to the board room. www.MyWit.org
Tarsha McCormick is the Head of Diversity and Inclusion for ThoughtWorks North America. She was instrumental in helping to build, grow, and lead various aspects of their People organization including recruiting, benefits, HR operations and talent management, helping to company grow from a startup of less than 100 employees to over 5000 globally.
Since moving into the Head of Diversity and Inclusion role, Tarsha has driven the strategic thinking and work related to making ThoughtWorks more diverse and inclusive, and advocating for change in the I.T. industry. Tarsha has spoken at numerous conferences and events, sharing her knowledge and learning in the diversity and inclusion space, including SXSW, Grace Hopper, and Tech Inclusion. She is a proud member of the advisory board for Per Scholas Atlanta, a nonprofit that provides tuition-free technology training to unemployed or underemployed adults seeking careers as IT professionals.
Connect with Tarsha on Twitter and follow ThoughtWorks on LinkedIn, Facebook and Twitter.
About Your Host
Trisha Stezzi is a purpose strategist, Gold Halo Award-winner, AMA Award-winner, radio show host, and social entrepreneur. For more than two decades, she’s been at the forefront of the quickly evolving corporate social responsibility/purpose movement.
Trisha has advised top brands and nonprofit organizations of all sizes and types. Trisha is a strong believer in the notion that diversity, technology, and social innovation are key to business success and to solving the world’s biggest challenges.
Trisha founded her purpose-driven agency, Significance, in 2017 to help people and brands create meaningful connection, fulfillment and impact via solutions tied to strategic business objectives.
Significance offerings include: Purpose Strategy, Purpose Speakers Bureau, Purpose-Driven Experience Curation & Creation, Purpose-Driven Content Development, Corporate Partnership Readiness, Corporate Partnership Acquisition & Activation and ‘Champions of Good’, the ground-breaking purpose activation framework that puts PURPOSE IN MOTION. #ChampionsOfGood
Significance | Experience Purpose. Unleash Potential. #DoSomethingSignificant
Champions of Good | Purpose In Action #ChampionsOfGood
Connect with Trisha on LinkedIn and Twitter and follow Significance on LinkedIn and Facebook.
About Women in Technology (WIT)
Women in Technology (WIT) empowers girls and women to excel in science, technology, engineering, the arts, and math (STEAM) from the classroom to the boardroom. We do this by providing female students in middle school, high school, and college with education, exposure and experience. By sharing the stories of successful professionals across the STEAM fields, we encourage all generations of girls and women to write their future.
Our team of more than 300 volunteers delivers professional development and networking opportunities to our more than 3,000 professionals, and programs at no charge to more than 1,500 students. WIT is a 501©(3) non-profit organization committed to making Georgia the state with the highest percentage of women in the STEAM workforce by providing opportunities that champion women throughout their education and career.
BRX Pro Tip: Reward and Celebrate Community Members
BRX Pro Tip: Reward and Celebrate Community Members Transcript
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about rewarding and celebrating our community members.
Lee Kantor: Yeah, this is something that’s really important. It helps retention. By finding ways, creative ways to reward and celebrate your most active and engaged community members, or clients, or prospects, or just people that are good power partners, your kind of role modeling the behavior. You want the less active community members to exhibit by holding up and spotlighting the ones that are doing the stuff you want them to do. So, that’s a kind of good thing to do just by itself.
Lee Kantor: But if you can create an event that brings the community together to celebrate what’s going on and the work you’ve done together, and that way, you can spotlight the more active people that are in the group, that’s fantastic. Corey does that breakfast. We’ve been to dinners with hosts before. We’ve hosted mixers. Some people have had dinner parties just with select groups. I know you’re part of kind of a breakfast slice meal with one of our clients that you bring what you come market mates, like people that are referral partners together to kind of cross-pollinate and work together.
Lee Kantor: So, there’s lots and lots of ways to leverage that network that we have in order to kind of just keep nurturing it and encouraging the behavior that we all want, which is more referrals, whether they’ll be guests or they’ll be clients. So, anything you can do to create opportunities that cross-pollinate groups that typically wouldn’t get together, that we are uniquely qualified to bring a real diverse group together, that’s good mojo and I recommend doing that. Anything, Stone, you thinking about?
Stone Payton: Well, just again, I want to reinforce, I think we’re uniquely qualified to do exactly what you’re describing because there’s this common thread among everyone who would participate in an event or a series of events like that, and it’s such a visceral, strong bond that they’ve all come to the platform, shared their expertise, celebrated their success, talked about their challenges. It’s such a strong bond. There’s so much you could do. You could stop right at supporting, and celebrating, and reinforcing, and spotlighting, but let me tell you something, there plenty of profit potential there as well.
Stone Payton: Look, in the not too distant future for beach house and mountain house. And both of those are going to be designed along these lines of bringing people together, like-minded people who have this common bond supporting, celebrating, but also challenging each other, and providing kind of next-level opportunity for everyone to fully capitalize on everyone else’s presence there. And I think there’s virtually no limit to what you can do for people, through people, with people, and for yourself if you frame things up and be thinking in these terms.
Tuesdays with Corey Episode 29
Lisa Guadalupe Clarke is Founder and CEO of ATL Search Group, a full-service staffing and employment agency in Atlanta dedicated to connecting the right people with the right jobs.
We work with companies in various industries, dedicating our efforts to saving them time and money for their hiring, recruiting, screening, testing and temporary staffing needs.
Connect with Lisa on LinkedIn.
About Your Host
Corey Rieck is the President and Founder of The Long Term Care Planning Group, a firm that specializes in delivering Long Term Care education and coverage to companies, high net worth individuals and large organizations. Since 2001, Corey has devoted his career to Long Term Care as a result of multiple personal experiences.
A neutral provider of Long Term Care Solutions since 2001, Corey brings a unique and comprehensive consultative perspective to this issue. Since 2003, part of his commitment to the Long Term Care Industry includes his having trained over 3,500 advisors from San Francisco to Wall Street on how to properly position Long Term Care to clients through the CLTC organization. Additionally, he has authored dozens of published industry articles on Long Term Care and has assisted many of the nation’s leading LTC carriers on operational and educational matters.
BRX Pro Tip: Swag
BRX Pro Tip: Swag Transcript
Stone Payton: And we are back with BRX Pro TIps. Stone Payton and Lee Kantor here with you. Lee, as I sit here in our new studio in my Business RadioX wind shirt facing the Business RadioX coffee mug, I want to talk about swag.
Lee Kantor: Yeah, swag is a nice way to give people in your network or your community some stuff that is Business RadioX-oriented that gives them kind of a symbol that reminds him of their time with you. And that symbol might be a mug. A lot of us give out mugs to our guests we have t shirts. We have stickers and magnets and mic flags, those little things. People hang onto them, and they’re proud of them. I can’t tell you how many offices I’ve been in where there is a Business RadioX mug proudly displayed somewhere. Either they don’t use it, and they hold things on their desk to remind them, almost like a trophy of their experience, or it’s their favorite mug in the cabinet. And how many kind of workstations where they have coffee have you seen our mug at, Stone? I mean, we see it all the time.
Stone Payton: Oh, anytime you go, just about anywhere in Atlanta anyway. And this isn’t all Stone and Lee. Some of this is John Ray, and Mike Sammond, and the great work that they’re doing too. If you go to an office here in Atlanta, and they have a Keurig machine or an area where they have coffee, the cabinet right above, it’s got at least one business which mug in it, probably two or three. Absolutely.
Lee Kantor: Yeah. And these things, remember, are symbols that show pride in their association with us. So, it’s important to hand them out. You don’t have to hand them out to everybody. But I would definitely hand them out to anybody who writes you checks to make sure they got something that kind of reminds them of you, and makes them feel special, and makes them feel good about the association.
BRX Pro Tip: Build Community, Find Your Allies
BRX Pro Tip: Build Community, Find Your Allies Transcript
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk a lot about building community around here. We’ve seen it happen. It’s such a delight to watch a community blossom around the Business RadioX platform. But you’re fond of saying to truly build a community, first and foremost, you got to find your allies.
Lee Kantor: Right. You have to find the people that believe what you believe, that want to be part of the team, that want to help, you know. And these people aren’t everybody. These are your superfans, the people that are going to take action to actually contribute, that don’t just kind of smile, and just give you a like on social media. These are the people that are actually doing things. They’re referring guests. They want to be a co-host. They want to be involved. They want to help out whenever they can. These people take action. They have a lot of energy. They’re not passive kind of trolls or just participants by listening. They are taking actual steps to help.
Lee Kantor: So, you’ve got to find these passionate people that support the mission of telling the stories of local business. And identify them, be nice to them, get them involved, get them doing stuff to help in any way you can, in some ways you can do that, or ask them to be a co-host periodically, invite them to one of the events that you’re covering to participate, show them off, let them come on, do your show with a client or a trusted referral partner. Find ways to include them. The more things you help them help you, the more ways they are going to help you.
Stone Payton: Well, and I find, you know, one of the best ways in a world to make an ally or make a friend is ask a favor. Do you find that?
Lee Kantor: Absolutely. So, any way you can get them to engage and sincerely serve them and show them the value of serving, then you’ve got somebody good on your hands. So, take care of them, treat them right, and they’ll help you grow.
BRX Pro Tip: Use Your Calendar to Get Things Done
BRX Pro Tip: Use Your Calendar to Get Things Done Transcript
Stone Payton: Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we all got a lot to do and we all enjoy doing it, at least, here in the Business RadioX family. But you’re a big proponent of using your calendar to get things done. What do you mean by that?
Lee Kantor: Yeah, I live by my calendar. So, in order for me to know what’s happening in my life, I have to look at my calendar, and I act accordingly. So, I try to leverage the technology to help me, help myself. And if I want to do something, it has to be scheduled. If it’s not on the calendar, if I’m not seeing it, I’ll just forget about it. It won’t kind of rise to the level of importance that I’m going to pay attention to it. So, knowing that that’s kind of a crutch and a weakness for me, I have to put things in the calendar to get things done. Like we put these podcasts, do these BRX Tips in the calendar, so we know that it gets done every single week. We put in when we have a house show, or we have a planning meeting, or we have time with Angie to talk about how are we serving our clients. That’s all in the calendar scheduled, so that we can make sure that it gets done every single week reliably.
Lee Kantor: And I think it’s important as you grow your business or you grow your show that you put in time for kind of deep thinking, you know, thinking about strategically what kind of relationships that you can leverage, who can you connect people to. You know, put 30 minutes, you know, every week, who can I connect with you? Just put connect. And then, connect some people for 30 minutes. Put in social media, just put it in the calendar, check email, put it in the calendar, and only do the work during those windows of time. That way, it all gets done. And then, you control your time instead of your time controlling you.
Stone Payton: Well, I got to tell you, I’ll just admit straight up, I really bristled with this idea at first because you brought it up years ago wanting to do that for both of us because there a lot of things that we necessarily do together. And now, I feel like it has the same sort of set of benefits that having a good strong budget does. It doesn’t confine you. It really liberates you, frees you up, and puts you in a position to make good decisions about, in that case, your money, in this case, your time.
Stone Payton: So, now, that I’ve experienced it with you, I really embrace the idea. I can’t recommend it highly enough, even if it means you go to Thursday, you see you’ve got Thursday between 2:00 and 4:00 carved out for something else. If you’re going to move that, and you’re not going to do that activity, at least, you’re going in eyes wide open and consciously changing what you do between 2:00 and 4:00. But yeah, a good analogy for me is a better way to manage money is to really know where your dollars are going. And I like it. I’m glad you brought it into my work life.
BRX Pro Tip: Ways to Leverage Your Interview
BRX Pro Tip: Ways to Leverage Your Interview Transcript
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we just finished this morning doing a handful of very fun, enlightening, inspiring, informative interviews from the guests’ perspective. Let’s go through some ways that they can leverage their interview.
Lee Kantor: Right. I think it’s really important to encourage and even educate your guests on ways to leverage the interview once the interview is completed, and that might be done either through the email after their interview, you go, “Here’s some ways to leverage it,” but it also might be done maybe on a drip e-mail campaign where every few days, you remind them of, “Hey, here’s an example of how somebody leveraged their interview on Instagram,” or “Here’s a way that someone took a clip out on and made their own little mini podcast or did a frequently asked questions.” But to list some of the ways that a person can leverage their interview are, obviously, the podcast can be repurposed, transcription of the podcast can be used in a variety of ways, including twits, blog posts, articles, lots of ways to leverage the words. It can be placed on their website. It can be placed in their email newsletter. It could be shared. Actually, didn’t somebody do this, they took a clip and made it there hold music?
Stone Payton: Yeah. So, now, you’re an introvert, and you’re no social media genius. It’s not your superpower. Do you have like a go-to method? Just one that, you know, just anytime, you should always do this one.
Lee Kantor: Well, something that happened today after today’s interview, I saw on LinkedIn a friend of mine commented, said, “Oh, you’re having this person today on the GWBC Radio Show.” And what I did back was I thanked her. I said, “Yeah, she was a great guest.” I tagged her, and I tagged the other two guests that were in the interview. And I said that they can listen to that, and I put it the website for gwbcradio.com on the LinkedIn. So, I kind of held up the guest through my LinkedIn post, and share that, and liked it to help everybody that participated in the interview. So, you know, our way of doing most of this stuff is to hold other people up. But the people who have participated in the interview, that’s something else they can do is they can share their interview and just tag all the people that were in the show with them.
Stone Payton: I think that’s a marvelous idea. And I think that’s very endearing to people to shine the light on other people. You’re still to come along for the ride. You’re still the on that clip. But had a great opportunity to visit with and listen to Joe Smith today. You know, take a listen.
Lee Kantor: Right. But the thing is you have to educate and encourage the guests to do this because a lot of the times, they’re too busy, and they’ve moved on. So, if you show them the path, they will follow it.