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The Effective Show Concept Meeting
BRX Pro Tip: Signs of Maturity
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BRX Pro Tip: Signs of Maturity
Stone Payton: [00:00:02] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I’d like to talk a little bit about business maturity, signs of maturity and then, anything that we might be able to do to accelerate the maturity curve in a business.
Lee Kantor: [00:00:19] Sure. I think one of the big signs that your company is really growing and thriving is that you no longer are looking at everybody as a potential client. You are only looking for perfect fits. That is so important as you grow. You only want your ideal customer cloned. That’s it. Anybody else? “I think I’ll pass.” But when you’re starting out, you’ve got to take business from wherever you can get it, I get that. And that’s absolutely true.
Lee Kantor: [00:00:47] But the sooner that you can get down to “I am only going to work with perfect fits”, then your company will really grow. And at the beginning, it is tricky. So, like here in this studio, a perfect fit for us is a client has to have a sales transaction worth at least $10,000-a-year. If they don’t do deals worth $10,000, then it’s not going to work out. You know, we’ve gone to too many people through the years and we’re trying to make it fit and force it in there.
Lee Kantor: [00:01:16] And then, everybody gets frustrated. For us, we want one sale to pay for our whole activity for the year. And if it doesn’t do that, then it’s better that we just try to help them the best we can, but we can’t really serve them as a client. So, the more you can focus on exactly the right customer and select clients that really are aligned with what you believe on and what you can deliver, then you’re going to be happier, the client’s going to be happier, and life is gonna be a lot easier.
BRX Pro Tip: Identify Super Fans
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BRX Pro Tip: Identify Super Fans
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, it is so much fun, too, but so important in a business like ours to identify your super fans. And then, what?
Lee Kantor: [00:00:14] Right. What do you do with them once you’ve identified them?
Stone Payton: [00:00:17] Yeah.
Lee Kantor: [00:00:17] I think first, when you have somebody that’s a super fan, this is especially important, the super fans strategy is for the people that love social media. If you have somebody in your kind of following or the people, your audience that enjoys your work, that’s liking your work, that is sharing your work, those are your super fans. Figure out ways to be nice to them and have them help you get more super fans. And that way you can move them into more of a strategic resource for you to help get more clients.
Lee Kantor: [00:00:50] So, if you can slowly put together a collection of one super fan, two super fans, three, five, six, now, when you have a handful of super fans, now, you can get them all together, put them in a room, go buy them lunch, go, “Hey, what do we have to do to grow this thing?” Now, you have a team of passionate people that like what you’re doing, that appreciate what you’re doing and now, you can get them all to work together and then, create more of them. And the more you have, eventually, that’s going to lead to more business. But you have to get them together, create ways to help them help you more and then, move them strategically in a way to help you get more clients, to help your clients get more business, and everybody grow the network and build the community.
BRX Pro Tip: Audit Your Network
BRX Pro Tip: Entrepreneurs Make Mistakes
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BRX Pro Tip: Entrepreneurs Make Mistakes
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon. Lee, entrepreneurs make things. Entrepreneurs create services. Entrepreneurs disrupt the market. Entrepreneurs often enjoy tremendous rewards. And they certainly take a great deal of risk. And let’s face it, man, entrepreneurs make mistakes.
Lee Kantor: [00:00:25] Yeah. That’s something that when you kind of go on the journey of being a business owner or an entrepreneur, you’re going to do all those things. You’re going to kind of pedal to the ground. You’re going to be going boldly forward into areas that maybe no one’s been before. And then, inevitably you’re going to make some mistakes. You’re going to screw some things up.
Lee Kantor: [00:00:46] And personal accountability is critical, obviously, for the success of any business owner entrepreneur. But also so is some grace. You have to give yourself some grace knowing that, “Hey, you know, I’m moving fast and I’m breaking some stuff.” So, it’s how quickly that you admit that you made a mistake, how quickly you can fix the mistake that you made. That’s an important part of the job.
Lee Kantor: [00:01:10] Perfection is not an important part of the job. Perfection is impossible. So, don’t double down on bad strategy or an ineffective plan out of your pride. Your job is to figure out how to do the right thing as quickly as possible. So, mistakes are going to be made. That’s inevitable. You just got to kind of correct them and move forward as quickly as possible. That’s how you’re going to survive. That’s how you’re going to thrive. So, give yourself some grace and don’t be afraid to take risks, but just hold yourself accountable.
BRX Pro Tip: Invest in a Good CRM System
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BRX Pro Tip: Invest in a Good CRM System
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, it’s really good mojo and well-advised, I think, this day and age to invest in a good workable CRM system that you’re going to use.
Lee Kantor: [00:00:22] Yeah. Having a CRM is kind of the lifeblood of most small to mid-sized businesses. But having the system itself is kind of worthless if you’re not going to use it in the manner that is kind of the best way to use it. So, a CRM system can keep track of all kinds of good stuff and it can help you grow your business.
Lee Kantor: [00:00:44] But if you don’t input the data or if you don’t check on it regularly or if you’re not kind of using it properly, it’s worthless. It’s just a time suck. It’s just busy work. And it’s not going to help you get to where you want to go.
Lee Kantor: [00:01:00] So, my advice is, it doesn’t matter really what CRM system you use. Just become a ninja in that system and then use it properly. Move people through your funnel. It doesn’t matter the system. Just use whatever system you have regularly, reliably, and then the results will become predictable.
The Hardy Realty Show – Alli Mitchell with the United Way of Rome, Andi Beyer with Chiaha Harvest Fair, and Brooke Brinson With Hardy Realty
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