angishields, Author at Business RadioX ® Page

BRX Pro Tip: Ideal Clients for BRX

August 13, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: Ideal Clients for BRX

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BRX Pro Tip: Ideal Clients for BRX

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s take this opportunity today to share with our network and anyone who may have chosen to come and listen to our Pro Tips. Let’s tell them about the ideal clients for Business RadioX.

Lee Kantor: [00:00:22] Right. The ideal client for Business RadioX is a business leader who really believes in the power of relationships. They want more real relationships with the people who matter most to them. This person typically believes that connecting people is good for themselves, it’s good for the people, and they kind of have that relationship mindset that connect their mindset.

Lee Kantor: [00:00:50] They’re not transactionally minded people. They serve first. They’re looking for ways to collaborate with their partners. They’re not from that old school, you know, just kind of burn and churn through clients. They’re looking to build long term relationships. They want to nurture existing relationships with their current clients. They want to be kind of that vital kind of cog in the wheel in their industry. They want to be that person or that team that is indispensable that the ecosystem would miss if they were gone.

Lee Kantor: [00:01:26] So, that person out there is usually not the biggest brand in the market. A lot of times they are the challenger brand and they’re the scrappy brand. And they’re going to kind of work harder. And they’re going to really focus on serving and delivering and over delivering value. And really helping everybody in the ecosystem, not just the people that write them checks. They want to be kind of the voice of business in the niche that they serve.

BRX Pro Tip: If You are a Disruptor, Invest in Education

August 12, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: If You are a Disruptor, Invest in Education

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BRX Pro Tip: If You are a Disruptor, Invest in Education

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we all know that we need to enthusiastically market our products and services. But when you drill down on specific types of products and services you’re bringing to market, if you are a disruptor, you’ve really got to invest in education, don’t you?

Lee Kantor: [00:00:27] Yeah. I think that that’s really an important part of being a disruptor. You can’t just market this disruption because people don’t know what it is. They don’t understand it fully. I think you really have to invest in education. You have to educate the people who matter most about what this new thing is and why they should try your new thing.

Lee Kantor: [00:00:47] And that’s much more difficult because people tend to be risk averse. Now, you’re going to have to go for people who are those kind of early adopter mentality that want to try new things. But when you do it right, you’re going to set yourself up for success.

Lee Kantor: [00:01:04] And I wouldn’t confuse education with branding because this is more about creating thought leadership. This is more about kind of more PR strategy. You probably have to be interviewed by other folks, and go out there, and educate your client in your market about what you have going on, why it’s different, why it’s needed. Rather than investing in ads or kind of marketing material. So, I would lean heavier on thought leadership and education than I would marketing and advertising when you have a truly disruptive service.

Rome Floyd Chamber Small Business Spotlight – Beth Dunay with E Dunay Design, Andrea Pitts with the Miss Rome Scholarship Competition, Rosa Campos, the Reigning Miss Rome, and Hunter Burkhalter with The Burkhalter Firm

August 11, 2021 by angishields

Rome Business Radio

Rome Floyd Chamber Small Business Spotlight - Beth Dunay with E Dunay Design, Andrea Pitts with the Miss Rome Scholarship Competition, Rosa Campos, the Reigning Miss Rome, and Hunter Burkhalter with The Burkhalter Firm

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Naming a Show

August 11, 2021 by angishields

Craig Haynor with Green Feather and Robin Gregg with RoadSync

August 11, 2021 by angishields

Tech Talk

Craig Haynor with Green Feather and Robin Gregg with RoadSync

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Craig Haynor is CEO and Co-Founder of Green Feather and CEO of Ally Commerce, both of which are technology businesses native to Atlanta, GA.

Green Feather’s flagship product, Feather Pay, is a payment platform that provides patients total flexibility in how they pay for healthcare. Ally Commerce provides eCommerce technology and operational services to brand manufactures seeking to engage their customers directly through digital channels.

Craig and his incredibly supportive family of three live in Marietta, GA and are proud to call the Atlanta metro home for the last five years.

Connect with Craig on LinkedIn.

Robin Gregg is the CEO of RoadSync, a digital financial platform that powers business transactions in the logistics industry.

Robin combines her strong leadership skills with a keen understanding of scaling startups. She has over 15 years of experience building and launching financial solutions to consumers and businesses.

Prior to RoadSync, Robin held leadership roles at FleetCor, alternative payment provider Revolution Money (sold to Amex in 2010), and Capital One. She started her career in management consulting at Charles River Associates.

Active in numerous local and national professional organizations, Robin currently serves as a mentor for the ATDC, Georgia Tech’s technology incubator and has held numerous leadership roles, including Co-President, of the Harvard Business School Club of Atlanta. She is also an active member of the Entrepreneurs’ Organization.

Robin holds a BA from Washington and Lee and received her MBA from Harvard Business School. After growing up in West Virginia, 20 minutes away from the midpoint of the Appalachian Trail, she now calls Atlanta home.

Connect with Robin on LinkedIn.

Marshall Mosher with Vestigo

August 10, 2021 by angishields

Atlanta Business Radio

Marshall Mosher with Vestigo

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Marshall Mosher, from Atlanta, Georgia, is a 2015 graduate of the University of Georgia where he completed a triple major in Biology, Psychology, and Economics along with a Masters in Public Health Administration.

After graduation, Marshall participated in a summer at NASA and Google at the Silicon Valley technology incubator Singularity University in their annual Global Startup Program (GSP) where he worked on building adaptive virtual reality environments triggered by heart rate variability.

Following his work at Singularity, Marshall combined his passions for Public Health and action sports with the founding of Vestigo. With clients like CNN, Peloton, and Microsoft, Vestigo utilizes the mental performance-enhancing power of action sports to create real and virtual-reality-based experiences that train teams to embrace adaptability, foster a mindset of innovation, and overcome our biological desire for stability and comfort.

To live by this mindset in his personal life, Marshall is an avid action sport poly athlete with multiple World First initiatives, constantly seeking to challenge his own limits as a Class V whitewater paddler, paraglider pilot, mountain biker, snowboarder, kiteboarder, scuba diver, caver, climber, and Jet Suit pilot with Gravity Industries.

To learn more about how Marshall promotes a mindset of peak performance and innovation via action/adventure sports, you can listen to his podcast, Inside the Adventure, ranked Top 3 in Adventure and Travel and you can follow him via Instagram and TikTok at @marshallmosher to see his latest adventures and updates

Connect with Marshal on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

Vestigo helps companies engage and build remoteteams through VR – how that has radically expanded as a business opportunitythroughout the pandemic
How Marshall’s background as a traveler and outdoor adventurerer has shaped his business focus
How Marshal moved his outdoor adventure and team building business into the virtual reality meets adventure space
How VRadventures has helped teams learn how to innovate and adapt
How VR technology will re-shape how people interact in the future, both in work as well as other social interactions

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter

Certified Career Management Coach Madelyn Mackie

August 10, 2021 by angishields

Bay Area Business Radio

Certified Career Management Coach Madelyn Mackie

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Madelyn Mackie is the career activator! As a Certified Career Management Coach, Nationally Certified Profile Expert, published resume writer, and member of the National Résumé Writers’ Association help her clients design unique, job-getting documents, build successful career plans, and create lifelong success.

Her clients have landed positions at Facebook, Google, Cisco, AAA, American Red Cross, Autodesk, Kaiser Permanente, Mozilla, Safeway, Pacific Gas & Electric, Tripit.com, NFL Super Bowl Host Committee, Wells Fargo Bank NA, and several tech firms, health care agencies, and nonprofit organizations.

In addition to her private clients, Madelyn is a lead trainer and senior consultant for the national outplacement firm Lee Hecht Harrison, where she has been assigned to work with VIP clients like the Oakland Raiders, Blue Shield of California, Chevron, Novartis International AG, and Twitter. A sample of Madelyn’s resume work can be found in Modernize Your Resume: Get Noticed … Get Hired (Emerald Publishing) by master resume writers Wendy Enelow and Louise Kursmark and she has been quoted in articles on Glassdoor.com, Ivy Exec, and A Great Days Work.

Madelyn draws on her experience of navigating four high-profile careers – the lab (as a published biochemistry researcher), the stage (as a stage and production administrator at four Tony Award–winning theaters), the C-suite (as an officer with the American Red Cross), and the owner’s box (CEO of Madelyn Mackie & Associates, a career management and professional development firm) – to help individuals activate their career dreams.

Connect with Madelyn on LinkedIn.

What You’ll Learn in This Episode

The top 3 things someone needs to do to have a successful job search
How much time you should spend each week searching for a job
The biggest mistake people make in their job search
The best tools to use for organizing a job search
Why LinkedIn is so important to an effective job search

BRX Pro Tip: How We Demonstrate Our Expertise

August 10, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: How We Demonstrate Our Expertise

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BRX Pro Tip: How We Demonstrate Our Expertise

Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, how would you frame up our approach, our strategy, this thing of ours in terms of how we demonstrate expertise out there in the marketplace?

Lee Kantor: [00:00:17] I think it’s important for all of us in our local market to position ourselves as a place where the business stories get told, and that we should be a trusted resource for the business community. We prove our expertise and this elevated position in the community’s minds by the company we keep. So, that’s by our guests, that’s by our clients, that’s by our power partners, that’s by the events we cover. All of that demonstrates through action who we are and what we do.

Lee Kantor: [00:00:51] And it’s important to get some testimonials and some case studies from all of those constituents that say how awesome we are. That is a lot more meaningful for a prospective client or somebody in the community than us tooting our own horn, saying how great we are. I would much rather have someone say that I’m great than tell someone I’m great. So, the more that we can get our constituents to say how much they like us and how much they value us, the more successful we’re gonna be, and we’re not going to have to sell anymore. Now, we’re going to just be choosing who we want to work with.

Lee Kantor: [00:01:27] So, I think it’s important to hang out with the right people, to get the right guests on the show, to get the right clients, to get results, and to serve power partners that are—that people in the community respect, and then show up at events that the community respects, and then get those people that we’re working with to say something nice or to write something nice to say how awesome we are.

Stone Payton: [00:01:53] Lee, That was great. And so are you.

BRX Pro Tip: One Big Thing

August 10, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: One Big Thing

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BRX Pro Tip: One Big Thing

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you’re so good about sort of getting me refocused on the one big thing. But talk a little bit about how you apply this one big thing set of disciplines to just the day-to-day work of running a business.

Lee Kantor: [00:00:22] Yeah. If you can kind of boil down the big movers in your life, whether it’s your business life, whether it’s your personal life, and just focus on getting that one big thing right each day, then just kind of leverage that one big thing. So, choose the right thing and then, you know, kind of relentlessly execute on that one big thing every day. So, you get the compounding effect. And that’s where choosing the right thing is important. Doing it every day is important. Because you need the compounding effect.

Lee Kantor: [00:00:53] If you do that right, you can have kind of dramatic change in your life. You can have dramatic change in your business. And it’s something that doesn’t require a lot, a lot of work. It takes a lot of work to choose the right thing. And it takes a lot of self-discipline to do the right thing every day. But once you do that, it probably only takes 30 minutes a day if you’re kind of relentless about this.

Lee Kantor: [00:01:16] For example, in our business, if you spend 30 minutes a day inviting the right people on your show or if you show your clients how they can spend 30 minutes a day inviting the right people on their show every single day, then you and they will grow their network. And when they grow their network, they’re going to grow their business. And then, their show will always have the right people on it. Their show will deliver the results you promised. They’re going to be happy. You’re going to be happy.

Lee Kantor: [00:01:48] If you take this to your personal life and you say, “You know what? In 30 days I’m going to do some sort of physical activity. It’s some physical activity I enjoy, not something I don’t enjoy. It’s not going to be a chore. It’s something I get to do, not something I have to do.” You find whatever that is. It could be walking. It could be dancing. It could be running. It could be jogging and listening to music or a podcast. Whatever it is, 30 minutes doing some activity you enjoy. And you do that every day, you’re going to start seeing health changes, and you’re going to feel better, and have more energy, and lots of the benefits of this kind of physical change will occur.

Lee Kantor: [00:02:27] So, find the one thing. Do it relentlessly 30 minutes a day. And then, you’ll be amazed at the results you’re going to get.