Allyson Eman is currently the Executive Director of Venture Atlanta. Allyson has been leading this organization since it’s inception in 2007 and planning the 12th event. This is one of the largest venture capital conferences in the country and was established by Metro Chamber, TAG and Atlanta CEO Council.
Nathan Huynh is the CEO of NextJuris, a knowledge sharing and expertise matching platform for the legal industry. Nathan is a lawyer who also has a BS in electrical engineering.
Nathan began his career as a Silicon Valley technology lawyer with over 15 years of professional legal practice with world-class law firms and cutting-edge technology companies. He has advised major technology companies on business transactions driven by the use, management and acquisition of technology and intellectual property assets, including extensive experience in tech sector M&A transactions, cross-border transactions and tech sector venture capital investments to structure the transfer and protection of technology and intellectual property assets.
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s get tactical for a minute, and let’s talk about some equipment. Specifically for this one, let’s talk about the recommended microphone for this thing of ours.
Lee Kantor: [00:00:17] Now, when I first started this, I thought, “You know what, I’m only buying mics once. I’m going to go and get the best possible mic, and I’m going to spend money to get the best that I can buy.” So, I went into a microphone store, a guitar center, and asked them, “Okay, what are the best mics you have?” And they sent me, they gave me — sent me home with a condenser mic. I think, it $500. And they’re like, “This is what you need.”
Lee Kantor: [00:00:41] So, as soon as I got it into the studio, I bought, I think, three or four at the time, brought it in the studio, started doing this, and I’m hearing sounds, and I’m picking up sounds from all over the planet. It’s pulling air conditioners. It’s pulling people walking down the halls. It’s pulling all kinds of sounds because that’s what those microphones are built for. They’re built for soundproof rooms where the only thing that they’re capturing is your voice or your instrument. So, that was a learning curve that I am recommending none of you make unless you’re in a soundproof environment. So, we use condenser mics. Those are the mics that — or dynamic mics.
Stone Payton: [00:01:20] No. Right, dynamic.
Lee Kantor: [00:01:20] We use dynamic mics.
Stone Payton: [00:01:20] Right.
Lee Kantor: [00:01:21] And those are the mics that a singer uses onstage. And the reason that they work well in our environment is that it only picks up the voice. It doesn’t pick up all that background noise as much as the other microphones do. So, those are only like $100. And so, you don’t have to get the best, but you can get the best dynamic mic, and you’ll probably spend around a hundred bucks for that.
Lonnie Mimms is the founder and curator of the Computer Museum of America, exhibits featuring selected artifacts from the digital revolution.
From a very young age, Lonnie was interested in electronics. He started playing with Radio Shack kits in the early 1970s. By the age of ten, he gained access to an IBM 360 and was writing programs in APL. In the mid-70s, he and his best friend would go to the Rich Computer Center at GA Tech and spend Saturdays writing programs and playing games on the Cyber 74.
Over the years, Lonnie continued to hone his programming skills graduating from Georgia Tech, where he majored in Electrical Engineering. After graduation, he entered the family real estate business where he continues to work as the CEO.
Lonnie has always been a collector and kept all of his early computers, which were the inspiration for him to create exhibits and open the museum. As a co-founder of the Vintage Computer Festival Southeast held in Atlanta, this offered an opportunity to display and share part of his collection. Lonnie feels passionate about preserving computing artifacts and sharing the history of digital revolution can inspire the future.
Thomas Frank is the Managing Partner & Executive Creative Director at FortyFour, a full-service digital consultancy that specializes in designing and building integrated digital solutions.
Thomas has 20+ years of experience in building, guiding, and directing world-class digital teams to envision, pilot, and commercialize innovative digital products, services, and customer experiences.
Prior to founding FortyFour, Thomas was a senior executive at Dell, IBM, Cambridge Technology Partners, and several agencies, where he lead creative teams that work at the intersection of business and culture to deliver transformational work to global clients.
Born in Germany, educated in Japan and living in the US, Thomas holds advanced degrees in Visual Communications and Business Administration. Additionally, Thomas has received numerous certifications and awards for design leadership.
Skye Estroff is the marketing and media manager for Atlanta’s largest food festival, Taste of Atlanta and Southen Wing Showdown. Skye manages all TV, radio and print media relationships as well as strategizing and planning all social media. She is an Atlanta native, a University of Georgia grad and an expert in Atlanta’s best food.
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee, in this episode, let’s talk about wacky deals.
Lee Kantor: [00:00:08] Sure. A wacky deal in our language is anything that isn’t — it might be a trade, or it might not be for cash, or at a discounted rate. This can happen in lots of different ways. We’ve had in here an opportunity to get gift cards from different restaurants, different restaurant groups, bringing food, things like that. That, I consider a wacky deal. We’ve had gyms offer us memberships for our family in exchange for mentions or hosting events at their space. I know some of our studio sponsors have worked on deals where they show up at these events that are highly sought after in exchange for doing some work there, either man on the street or in official remote. Any other thing pops into your mind, Stone?
Stone Payton: [00:00:51] Well, I was going to say one of my favorite is some of these local on-site venues is just good for us to be seen there anyway. So, we’re going to absorb it maybe as a marketing cost. But then, as soon as I nail it and lock that down, then, sometimes, I will go out and shop for, sort of, a one-time, I call project sponsors, just for that local event because they want the halo effect of being associated with that. For me, that’s in the wacky deal bucket.
Lee Kantor: [00:01:19] Right. And we’ve gotten a ton of free stuff. It’s like Snoop Dogg says, “You’ve got to get your free game.” You got to work your free game.
BRX Pro Tip: Social Media Amplification Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you, Lee, a phrase that you and I throw around quite a bit is “social media amplification.” What do we mean by that? How can we deliver that?
Lee Kantor: [00:00:16] I think it’s important to offer, especially to your clients, kind of a roadmap of what could be done. This is kind of probably a case of the cobbler’s shoes, a cobbler having no shoes, but we’re not the best at this. But I like to recommend that before the show that the client kind of promotes, “Hey, next week, I have blah, blah, blah coming on,” and then do some social media around that. You can go out before the show and ask your social media followers, “Hey, I have this person on. Do you have any questions that I should ask them?” or you can tell them, “Hey, listen in at this URL at this certain time.”
Lee Kantor: [00:00:57] I think it’s important during the show to have a you or somebody on your team say, “Hey, we’re on live now. Listen to blah, blah, blah.” After the show, “In case you missed it, here was the episode you missed where they talked about this.” These are all opportunities you can be leveraging before, during, and after your show, that kind of just keeps the conversation going, and it provides more value for your sponsors to show that you are trying your best to get the word out about their work and the show’s work.
Stone Payton: [00:01:27] Speaking of the cobbler’s kids not having shoes, I’m reminded of a tendency that I sometimes have. Something worked so well, I just decide to quit doing it. But we’ve had some success. And I think we need to pick it back up of doing like the soundcheck, doing Facebook Live, or some kind of social media-
Lee Kantor: [00:01:43] Or LinkedIn Live?
Lee Kantor: [00:01:43] LinkedIn Live, yeah. For the soundcheck, keeping it kind of distinct from the radio show, but that generates a lot of buzz and is a high-perceived value for both the people in the room and the people underwriting the shows.
Tara Alderete is responsible for in-person education programs in the Southeast, as well as Clearpoint University, Clearpoint’s online learning program. Clearpoint is a division of Money Management International (MMI). She works hands-on to support community education efforts, delivering information and resources to help consumers increase their financial capability.
Tara has a background in training and development within the financial services industry. She joined Clearpoint in 2010 as a curriculum development specialist and was instrumental in developing Clearpoint University online. Prior to joining Clearpoint, Tara worked as an instructional designer and senior trainer at JP Morgan Chase and has developed and delivered training curricula for Citigroup, Chase, and LDG Financial Services.
Tara holds a Bachelor of Arts degree in Communication from the University of New Mexico, Grant Writing Certification from the University of Georgia, and is an NFCC Certified Educator.
Connect with Tara on Twitter and follow MMI on LinkedIn and Facebook.
Andrea and George Burnett are the proud owners of Power House Pest Control. They are celebrating 17 years of doing business in the Atlanta Metro area out of Stockbridge GA. Power House is 100% family owned since their two children have joined the company as managers.
Andrea and George embrace the challenge as a couple who works, play and worships together. Taken from the Words of the Master, “He who wishes to be great, let him serve.” We appreciate the opportunity to serve our customers, the church and each other. Thanks for choosing Power House.
Uncommon Property Realty is a company that helps investors find houses for rental properties but also manages them. Melissa Lester runs the company with her partner and father, Jim Lester. Melissa is a member of the Atlanta Realtors Association and volunteers on the Government and Community Affairs Committee. She enjoys being active in the communities she serves, attending lectures, gardening, and working on her own home.
Melissa has degrees from Young Harris College and Berry College and lives in Brookhaven with her fiancé, Chris, and their cat, Dr. Hobbes.
Connect with Melissa on LinkedIn and follow Uncommon Property Realty on Facebook.
About Your Host
ChristopherSeabrook is the host of Trusted Advisor Radio and serves as a Financial Representative at Country Financial. He prides himself on working hard to provide the best possible service to his clients. Being able to help people is a central part of his life, and is happy to be of service to his clients and community.
Christopher also enjoys meeting new people and building one-on-one relationships. Open and honest discussions are an easy way for him to connect with clients and ultimately help them secure their financial security goals.
As Executive Director of Hotel Development, Shamim Lodin leads the portfolio expansion for both Margaritaville Hotels and Resorts and COMPASS brands across the Americas region including Latin America and the Caribbean markets.
Leadercast is dedicated to building leaders others will follow by providing solutions, events and resources for individuals, teams, organizations and corporations across all industries. Whether you need tools to lead yourself, your team or your company, Leadercast will guide you on your journey to being a leader worth following.
About Your Host
Pat Hurston is a highly dedicated and resourceful corporate and non-profit executive with over 30 years of experience in all aspects of executive leadership, strategic planning, and fundraising. She has a proven record of fostering organizational efficiency and growth and is adept at the effective leadership of any size staff.
Pat has a passion for women and children issues and providing leadership in the business community as a servant leader, serving as a volunteer, board member and advisor to the board, to help make positive change.