The Hardy Realty Show – Historic DeSoto Theatre Foundation
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Brad Griffith with Buckeye Interactive
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Brad Griffith is a lifelong entrepreneur. He grew up working for his dad’s veterinary hospital, learning the joys and challenges of business ownership. He believes in the power of entrepreneurship and innovation to drive meaningful change in our community.
Brad is now President of Buckeye Interactive, the web strategy and engineering agency he started in 2009 to amplify the impact of innovative businesses and organizations through exceptional web engineering, design, and content strategy. His team of 16 includes designers and developers who love building and supporting websites, web applications, and mobile applications. Their clients span many industries and include tech startups, libraries, and local and county governments among others.
Prior to starting Buckeye Interactive, Brad spent several years consulting and developing web applications in-house for a variety of companies including JPMorgan Chase, QUALCOMM, and the Go Big Network. He earned his Masters in Business Administration after completing his Bachelor’s in Electrical and Computer Engineering with honors, both at The Ohio State University.
Brad has more than 25 years of web development experience and has worked from coast to coast with small and large companies, educational institutions, non-profit organizations, and government agencies to build innovative web solutions. He lives in New Albany with his wife and two young daughters.
Brad was selected to the inaugural 2020 class of the Columbus CEO Future 50.
Connect with Brad on LinkedIn and Twitter and follow Buckeye Interactive on Facebook.
Tactical Tip: Can You Explain What a Reverse Offer Is?
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Jill Heineck’s Tactical Tips for Selling Your House in Today’s Environment
Transcript
Lee Kantor: [00:00:05] Welcome to Jill Heineck’s Tactical Tips For Selling Your House In Today’s Environment. I’m Lee Kantor. Jill, today’s question is, can you explain what a reverse offer is?
Jill Heineck: [00:00:16] A reverse offer is something that we have implemented because we want to be more creative and really help our sellers sell their property. So, a reverse offer is when a seller is then turning around and making an offer to a buyer who may have made an offer yesterday or last week. And it just didn’t go anywhere at that time. And the sellers had some time to think about it. And, obviously, a motivated seller would want to maybe reinvigorate the buyer and their interest in their home.
Jill Heineck: [00:00:49] So, what we would do is put together an offer and present it to a buyer and say, “You know, we know where you’re coming from, from your initial offer that we didn’t agree upon. But maybe we can meet somewhere in the middle.” And this has become more of a best practice for us at this point, given the status of the environment that we’re in.
Lee Kantor: [00:01:11] For more answers to your real estate questions, please go to heineckandcompany.com.
Jesslyn Rollins with BIOLYTE
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Jesslyn Elaine Rollins was born and raised in Atlanta, GA. She went to the Lovett School, the College of Charleston, and then University of Georgia where she graduated with honors in Theatre and Communications.
While she was working as a Recruiter, her father, an Atlanta Anesthesiologist, approached her with a product he invented called, “BIOLYTE.” She experienced the benefits of BIOLYTE firsthand and immediately quit her job to begin selling BIOLYTE out of the back of her car.
BIOLYTE is now a multi-million dollar business and Jesslyn serves as the CEO.
Follow BIOLYTE on Facebook.
What You’ll Learn in This Episode
- About BIOLYTE and how it came to be
- What it’s like to work in a family business
- Health Benefits of BIOLYTE and how it’s different from other leading rehydration brands
About Our Sponsor
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Karen Swim with Words for Hire
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This episode is brought to you in part by Activate Your Great Consulting Agency
Karen Swim is an accredited PR professional who works with B2B clients in technology and healthcare around the world.
She is the Founder of PR Agency, Words For Hire, and President of Solo PR Pro, a professional membership community for communication professionals.
Mark Missigman with Mark Missigman Enterprises
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Mark Missigman proudly served the United States Navy for 20 years where his leadership ability was cultivated and matured. He participated in several combat situations, mentored dozens of sailors, and served with great leaders who helped shape his leadership skills. After retiring from naval service in 2004, Mark continued to serve his country as a consultant. As such, his business line grew from one employee and $100,000 in revenue to ten employees and $2.2 million.
As an Executive Director with the John Maxwell Team, Mark can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, he will move you and your team or organization in the desired direction to reach your goals.
John Maxwell says it best when he says, “Leadership is influence; nothing more, nothing less”. A company or organization is not the name on the door or the logo in the ad. It is the people that walk the halls, fill the offices, and most importantly interact with the customers.
How can we ensure success? Through effective, intelligent, and strong leadership that influences people to perform at their best. Leadership is the catalyst for success or failure. Good leadership skills have a multiplying effect on your sphere of influence. Why not become the best leader you can be?
Mark’s goal is to increase and sharpen your leadership skills by leveraging the teachings of John Maxwell. He wants you to be as successful as you can be because “everything rises and falls on leadership”. For a leader to be effective they must always be learning.
Mark has over 30 years of leadership experience working for you.
BRX Pro Tip: Radical Empathy
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BRX Pro Tip: Radical Empathy
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about exercising radical empathy.
Lee Kantor: [00:00:12] Yeah. I’ve seen a lot of people use this phrase recently. There used to be radical honesty and, now, there’s radical empathy. I think that leaders have to be better at empathy, especially today where there are so many voices out there and you have so many constituents you really have to serve. And we’re doing it in a more and more public manner. So, empathy is really important.
Lee Kantor: [00:00:36] So, in order to better serve your clients, you have to know them better. That means not only do you have to listen to what they say, you have to watch what they do. Their actual behavior is more telling than what they’re saying. So, a lot of times people will say that they like things and, “Yeah. That’s something that’s important to us.” But where are they really taking action? Where are they buying? You know, where are they investing in things? Those are better kind of markers of what they really believe. And the more that you really understand what’s truly, truly important to them, then you’re able to really serve them and help them get the outcome that they desire.
Lee Kantor: [00:01:20] So, some people don’t really pay that much attention to what their clients are doing. And they are listening or just hearing what their words are saying. But you got to kind of dig a few layers deeper and really understand what they really need in order to get to the next level and to get the outcome that they desire. And don’t confuse the work or the service that you’re doing with the job your client wants done. Henry Ford didn’t ask people if they wanted a car because they wouldn’t have wanted a car. They just wanted a faster horse. So, he built them what they needed, not exactly what they said they wanted. So, you have to do the same thing with your clients. You have to really kind of dig deeper to understand the outcome they desire so you can deliver that, not necessarily what they’re saying they want.
Rome Floyd Chamber Small Business Spotlight – Shannon Alley with Java Joy, McKenzie Todd with U Public Relations, and Brian Richie with Plaza Transport
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