
BRX Pro Tip: Standing Out
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’m fond of saying, “If you want to be outstanding, you got to stand out.”
Lee Kantor: [00:00:12] Yeah. It’s important to differentiate yourself in the minds of your perspective client. If you’re doing what your competition is doing, you’re not going to stand out. If you’re advertising in the same way your competition is, you’re not going to stand out. If your tagline, and mission statement, and your about page looks just like your competition, you’re just a commodity. If it’s interchangeable with anybody else, then you’re not going to stand out.
Lee Kantor: [00:00:38] You have to do things that separate yourself from everybody else. You want to position yourself as the only place in order to get the unique thing that you offer. So, if you have limited funds, then it makes no sense in doing what everybody else is doing. It just doesn’t make any sense. You’re not going to stand out. You’re just going to be one of the group, one of many. And the one with the biggest budget will win that battle. And if you don’t have the money, you’re not going to win.
Lee Kantor: [00:01:08] So, if you want to win, then I would read all about that Blue Ocean strategy and read that book that talks about that. Find a place where you’re the only game in town and the only place for your clients to get what you offer is through you. So, the more you can become the only game in town, the better your chances of success are, especially if you don’t have a lot of money to invest in marketing.




Barclay Keith is the CEO and co-founder of
John Wichmann is COO and co-founder of Maptician; helping organizations accomplish the important objectives of returning to their offices in a safety-conscious, organized manner, and enabling them to plan their future, post-COVID use of office space to reduce expenses and improve employee experience.
Joey Kline is a Vice President at JLL, specializing in office brokerage and tenant representation. As an Atlanta native, he has a deep passion for promoting the economic growth and continued competitiveness of communities in and around Atlanta, as well as the Southeast as a whole. He has completed transactions in every major submarket of metro Atlanta, and works primarily with start-ups, advertising/marketing agencies, and publicly-traded companies. With a healthy mix of tenacious drive and analytical insights, Joey is a skilled negotiator who advises clients on a myriad of complex real estate matters.
At age 45, Kristen Edens pursued her lifelong dream to become a writer. Through trial and error, she built a copywriting business that now serves healthcare, financial, and senior services.











Norma F. Stanley is President/CEO of 

Joel Salomon is a Master Prosperity Coach who helps others overcome obstacles standing in the way of their financial freedom. He’s an award-winning speaker, workshop facilitator, and frequent television and podcast guest who has been quoted in the Wall Street Journal, Newsday, U.S. News, and World Report and interviewed in Forbes and on Bloomberg Radio.













