BRX Pro Tip: Social Media Amplification
/
RSS Feed
BRX Pro Tip: Social Media Amplification Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you, Lee, a phrase that you and I throw around quite a bit is “social media amplification.” What do we mean by that? How can we deliver that?
Lee Kantor: [00:00:16] I think it’s important to offer, especially to your clients, kind of a roadmap of what could be done. This is kind of probably a case of the cobbler’s shoes, a cobbler having no shoes, but we’re not the best at this. But I like to recommend that before the show that the client kind of promotes, “Hey, next week, I have blah, blah, blah coming on,” and then do some social media around that. You can go out before the show and ask your social media followers, “Hey, I have this person on. Do you have any questions that I should ask them?” or you can tell them, “Hey, listen in at this URL at this certain time.”
Lee Kantor: [00:00:57] I think it’s important during the show to have a you or somebody on your team say, “Hey, we’re on live now. Listen to blah, blah, blah.” After the show, “In case you missed it, here was the episode you missed where they talked about this.” These are all opportunities you can be leveraging before, during, and after your show, that kind of just keeps the conversation going, and it provides more value for your sponsors to show that you are trying your best to get the word out about their work and the show’s work.
Stone Payton: [00:01:27] Speaking of the cobbler’s kids not having shoes, I’m reminded of a tendency that I sometimes have. Something worked so well, I just decide to quit doing it. But we’ve had some success. And I think we need to pick it back up of doing like the soundcheck, doing Facebook Live, or some kind of social media-
Lee Kantor: [00:01:43] Or LinkedIn Live?
Lee Kantor: [00:01:43] LinkedIn Live, yeah. For the soundcheck, keeping it kind of distinct from the radio show, but that generates a lot of buzz and is a high-perceived value for both the people in the room and the people underwriting the shows.
Trusted Advisor Radio Episode 7
/
RSS Feed
Tara Alderete is responsible for in-person education programs in the Southeast, as well as Clearpoint University, Clearpoint’s online learning program. Clearpoint is a division of Money Management International (MMI). She works hands-on to support community education efforts, delivering information and resources to help consumers increase their financial capability.
Tara has a background in training and development within the financial services industry. She joined Clearpoint in 2010 as a curriculum development specialist and was
instrumental in developing Clearpoint University online. Prior to joining Clearpoint, Tara worked as an instructional designer and senior trainer at JP Morgan Chase and has developed and delivered training curricula for Citigroup, Chase, and LDG Financial Services.
Tara holds a Bachelor of Arts degree in Communication from the University of New Mexico, Grant Writing Certification from the University of Georgia, and is an NFCC Certified Educator.
Connect with Tara on Twitter and follow MMI on LinkedIn and Facebook.
Andrea and George Burnett are the proud owners of Power House Pest Control. They are celebrating 17 years of doing business in the Atlanta Metro area out of Stockbridge GA. Power House is 100% family owned since their two children have joined the company as managers.
Andrea and George embrace the challenge as a couple who works, play and worships together. Taken from the Words of the Master, “He who wishes to be great, let him serve.” We appreciate the opportunity to serve our customers, the church and each other. Thanks for choosing Power House.
Follow Power House on LinkedIn and Facebook.
Uncommon Property Realty is a company that helps investors find houses for rental properties but also manages them. Melissa Lester runs the company with her partner and father, Jim Lester. Melissa is a member of the Atlanta Realtors Association and volunteers on the Government and Community Affairs Committee. She enjoys being active in the communities she serves, attending lectures, gardening, and working on her own home.
Melissa has degrees from Young Harris College and Berry College and lives in Brookhaven with her fiancé, Chris, and their cat, Dr. Hobbes.
Connect with Melissa on LinkedIn and follow Uncommon Property Realty on Facebook.
About Your Host
Christopher Seabrook is the host of Trusted Advisor Radio and serves as a Financial Representative at Country Financial. He prides himself on working hard to provide the best possible service to his clients. Being able to help people is a central part of his life, and is happy to be of service to his clients and community.
Christopher also enjoys meeting new people and building one-on-one relationships. Open and honest discussions are an easy way for him to connect with clients and ultimately help them secure their financial security goals.
Leadercast: Shamim Lodin with Margaritaville Hotels and Resorts and COMPASS
/
RSS Feed
As Executive Director of Hotel Development, Shamim Lodin leads the portfolio expansion for both Margaritaville Hotels and Resorts and COMPASS brands across the Americas region including Latin America and the Caribbean markets.
Connect with Shamim on LinkedIn.
About Leadercast
Leadercast is dedicated to building leaders others will follow by providing solutions, events and resources for individuals, teams, organizations and corporations across all industries. Whether you need tools to lead yourself, your team or your company, Leadercast will guide you on your journey to being a leader worth following.
About Your Host
Pat Hurston is a highly dedicated and resourceful corporate and non-profit executive with over 30 years of experience in all aspects of executive leadership, strategic planning, and fundraising. She has a proven record of fostering organizational efficiency and growth and is adept at the effective leadership of any size staff.
Pat has a passion for women and children issues and providing leadership in the business community as a servant leader, serving as a volunteer, board member and advisor to the board, to help make positive change.
Connect with Pat on LinkedIn.
Women in Technology (WIT) Special Edition
/
RSS Feed
The work of Women in Technology has an incredible impact.
Since 1992, Women in Technology has had a mission dedicated to promoting the advancement of women in Georgia’s technology community. Through the WIT COMMUNITY, WIT also educates and encourages girls and young women to pursue careers in STEAM.
Stefanie Jewett is the founder and CEO of Activvely, the premiere social-pairing app that connects you with platonic fitness buddies. After five years of covering hard news at CNN her creativity breached the spillway and Activvely was born.
A Miami native, Stefanie grew up in a Spanish-speaking household, her Cuban roots never too far from her heart. Living in Central Virginia, Maryland and Washington D.C. inspired her to pursue a journalism career in earnest. This passion for news would see her at the U.S. Congress , National Republican Senatorial Committee, WSET, the Alliance to Save Energy and eventually landing a job at CNN.
Working on several projects and shows including Crossfire and the Situation Room, she held her own among the most elite journalists at the World Headquarters and the Washington D.C. bureau. Stefanie returned to Atlanta with a singular goal: to lift the stigma off swipe platforms solely being used for dating and help the people of this vibrant city connect. Her commitment to building intentional and impactful communities led her to create, Startup Sisters USA, a space where women of wild ambition can come together and collaborate.
Most recently, Stefanie was selected for Atlanta Tech Village’s “It Takes a Village” pre-accelerator, and as one of the Metro Atlanta Chamber of Commerce’s #ChooseATL Influencers for 2019. She is also a graduate of the City of Atlanta’s Women’s Entrepreneurship Initiative (WEI ‘18), and LaunchPad2x.
Follow Activvely on Instagram.
Nancy Cox is CEO of Boxford Wood Consulting, specializing in CIO and Fintech advisory services. Nancy held CIO and CTO roles for the last 15+ years with Worldpay and fiserv, and most recently the fintech startup Greenlight Financial Technology. She launched the Fintech program at the ATDC on behalf of Worldpay to drive innovation and support early stage Fintech ventures.
Nancy is an advocate for femtech and minority owned early stage start-ups in the Atlanta area. She is an adviser for Startup Chicks, a women specific training and support organization for entrepreneurs and a board member of Women in Technology and Advisory Board member of Per Scholas (ATL).
Connect with Nancy on LinkedIn.
Penny Collins joins WIT from First Data Corporation, where she served as Chief Technology Control Officer, Global Lead for Disaster Recovery Application Development, and Head of Global Cyber Security and Controls PMO. In addition to leading the company’s technology compliance and controls, she was also the global leader for First Data’s Women’s Leadership Council, and a solid champion for the organization’s support of WIT as a strategic partner.
Prior to First Data, Penny spent time as a business owner and entrepreneur, was Chief Process and Usability Officer for British Telecom (BT), and has spent her career leading global technology teams. She was awarded Women in Payments’ award for Education in 2019 and is an active member of the Atlanta non-profit community.
Connect with Penny on LinkedIn and follow WIT on LinkedIn, Twitter and Facebook.
TMB E15: Catherine Baron, Michelle Mange, Susan Penney
/
RSS Feed
Catherine Baron
Chief Cook and Bottle Washer
Baron Ventures Inc, DBA Catherine’s Estates and Appraisals
4729 E. Sunrise, suite 437, Tucson AZ, 85718
Estateartantique@aol.com
520-299-4481
www.Catherinestates.com
Catherine has been appraising antiques and personal property since 1995 for museums and private clients. A native of Tucson, Catherine has lived all over the country and abroad. She earned a B.A. in Biology at the University of Kansas and an M.A. in Art History at the University of Memphis. She was Curator for the Historic Properties of the Memphis Museum System. That was when she began doing appraisals of antiques, art, and personal property for the museum and private clients. She returned to Tucson in 2001 as the Curator of the Arizona Historical Society. She has been published as a writer on art, antiques, and ancient coinage in selected museum and art publications and has served as editor for other author’s works. In 2004 she founded Baron Ventures, Inc., DBA Catherine’s Estates & Appraisals. We assist clients in appraisals, estate sales, and personal property liquidation. She has appeared as an expert appraiser on the PBS Public Television program Antiques Roadshow.
Catherine is on the board of Friends of Western Art Association and has served on the board of directors for the Arizona BBB. She enjoys travel, writing, antiques, art, laughter … and above all the art of good conversation.
Business info: Catherine’s Estates helps clients and companies in several ways. Catherine is a certified personal property appraiser who gives an impartial valuation to help in a fair market or replacement appraisals. Catherine’s Estates also helps clients to privately broker fine art, sterling, jewelry, and other shiny things. Lastly, we conduct estate sales that are curated with care. At Catherine’s Estates, we don’t sell the house, just everything in it.
Michelle Mange, Branch Manager at First Credit Union
340 S Stone Ave., Tucson AZ. 85701
michelle.mange@firstcu.net
520-388-7252
www.firstcu.net
SOCIAL MEDIA: Facebook | Twitter | YouTube |
Michelle Mange is the Tucson Branch Manager for First Credit Union. Michelle began her career as a full-time teller 19 years ago. She later became a member service representative and after 8 years of service was promoted to Branch Manager. Michelle leads a team of highly motivated individuals who embrace their work by helping their members reach their financial goals. Credit Unions are owned by their membership. Nationally, the CU motto is, people helping people. Michelle fell in love with the culture and values of the credit union movement which has instilled in her further dedication to her work and place of mission. Michelle volunteers as secretary for the Southern Arizona Chapter of the Mountain West Credit Union Association. Through the chapter, she is able to collaborate with like-minded leaders, train, and further help contribute to the local community of Credit Unions in Southern Arizona.
When Michelle’s not working she enjoys spending time with family. Her hobbies include party planning, having a good Netflix binge, gardening, and recently she’s taken to refurbishing furniture.
Business info:
First Credit Union is a not-for-profit financial cooperative. We’re owned by our members, not shareholders. We’re local. First Credit Union was established in Arizona in 1929 and our HQ location is based in Chandler, AZ. With a network of 8 branch locations in the state, we offer a full suite of financial services from savings, to investments, to auto, credit card, and home loans. We pride ourselves on being a resource to the communities we serve and place focus on financial education. Simply put, we exist to serve our members.
Susan Penney, Owner of Community Voice AZ LLC- DBA Oro Valley Voice community publication and Tucson Smart Shopper LLC
Innovation Park Road, Oro Valley, AZ. 85755
sue@ovvoice.com
520-405-4746
www.Orovalleyvoice.com / www.tucsonsmartshopper.com
Susan says, “Entrepreneurship is in my genetics- helped my grandmother bake pies for area restaurants and worked in our family restaurant at age 7. I supported myself through high school by painting anything on blue jeans and sold artwork while managing our family restaurant through my high school years. Married at age 20, a guy from the next small town in Ohio. We started a horseshoeing business in the winter and no one shoe’s their horses in the winter he didn’t know what to do. I told my husband to drive around the countryside and everywhere he saw a horse stop and give them a card. It actually worked. At age 20 we moved to Missouri and started the horseshoeing business again plus a horseshoeing school! While living on a cattle ranch, with milk goats, and a large garden we heated our home with wood and built a home with logs and natural resources from the ranch. I also had an antique business because of all the antiques in the barns where we went to shoe horses. After 10 years of living on the ranch we moved to the St Louis area and I went back into the restaurant/night club management. I joined a company and went around the United States opening 50/60’s themed nightclubs. In 1987 I moved to Tucson where my mother had moved and started in Business to Business sales. 1989 I started in Real Estate Sales and became an owner partner in a property management company. I sold that in 1998 moved to Michigan and started working in advertising sales at the Daily newspaper owned by Gannett and transferred to Tucson in 2007 working for the Arizona Daily Star, then managing the Saddlebag Notes and then left the corporate world starting the Oro Valley Voice and two years ago launching the Tucson Smart Shopper after the SavvyShopper left Tucson. In between, I joined two network marketing companies selling my downline and the other after reaching a nice level it went out of business.
I cannot remember any time that I have not been doing some kind of business for myself or for others. I love helping people”.
Business info: The Oro Valley Voice happened because a lot of my clients thought that I should start a community paper for just Oro Valley as it was really growing and they had to buy advertising in several publications. I put a business plan together and just did it. I had no loans, partners or really any money but many unbelievable things happened. I was approached by a person who had worked for the Savvy Shopper for many years and he said they were leaving town, we had many of the same clients and he said no one ever said anything negative about me and wanted to know if I would consider publishing the Tucson Smart Shopper 120,000 monthly magazines mailed 10 months out of the year. I got quotes and we started it. I have a lot of empathy.
Suzanne McNamara, Business Owner of Fuchsia Spa at La Encantada
2905 E. Skyline Dr, Suite 129, Tucson AZ. 85718
s.mcnamara@fuchsiaspa.com
520-822-6979
www.fuchsiaspa.com
After a long career as an executive in the Aerospace and Defense business and being a Mom, I recognize the dedication, time and endurance it takes to be successful both at home and working in a competitive industry. My personal experience at Fuchsia provided me the understanding that each of us needs and deserves a break from our busy lives to take time to relax and do something that makes us feel beautiful. After my personal experience, I couldn’t wait to bring this business to Tucson for my friends to enjoy.
Fuchsia was built and designed to bring delightful and relaxing services to a larger population who had been left out of the spa market. Beauty doesn’t have to come at a high price and Fuchsia’s goal is to provide the most current, results-based techniques in skin and body care along with with quality products, professional and passionate staff in an energetic, warm and welcoming environment. We use and sell high-end skincare products such as Eminence, Image and our own Fuchsia line. My goal is to provide every Fuchsia guest a wonderful, high-quality experience at an affordable price.
Business info: Fuchsia Spa is located at La Encantada, on the first level, across from Crate and Barrel, next door to Ann Taylor and Clark Shoes. We provide high-quality skin care services including facials, waxing and lash lifts as well as massage, and nail care
Forty-Niner Golf & CC – Tucson’s Hidden Jewel
BRX Pro Tip: Revenue Streams Audio Books
/
RSS Feed
BRX Pro Tip: Revenue Streams Audio Books Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we are often in search of and almost constantly just uncovering new revenue generation opportunities with this platform. One of those that has come up recently for us, again, I must say, is audio books.
Lee Kantor: [00:00:24] Right. This is — again, we’re around authors, we’re around people who are potential authors, and we have the equipment to record things, obviously, in audio format. Audio books are very popular nowadays, and a lot of people are trying to do it. They don’t have the skill to do it themselves. They don’t have the equipment to do it themselves. We have all of that in our studios. So, we should offer that up.
Lee Kantor: [00:00:49] And we recently picked up a client. He already had a book written. He was looking to — he had the rights to do the audio book himself, he didn’t know how to do it. And together, we figured out a way that we would make it work for both of us. In our specific instance, he is doing the recording himself with equipment that we’ve lent him. And then, we are going to be doing the editing and the getting it ready for audible. And that’s all available on the audible website. I think it’s ACX, if you Google that, you’ll be able to find what they need in terms of in order to publish it there. And we’ve put a young person on it, and we’re just facilitating it. And we’re going to pocket a nice chunk of change for making that happen.
Carole Baker with Cherry Pie Social and Bathrobe Nation
Social Media and Community Management
/
RSS Feed
Carole Baker
Carole Baker is the owner of Cherry Pie Social and founder of Bathrobe Nation.
Cherry Pie Social is a social media marketing agency that was founded in 2014 in Santa Fe, New Mexico. Since that time, the company has served a variety of companies, entrepreneurs and non-profits in the realm of social media consulting, strategy and management. Social media “success” can be measured in a number of ways but their favorite story to date is taking a start-up venture from $250K annual sales to 3 million in 3 years by building community via the Facebook Group platform.
Carole is currently in the process of rebranding to focus on helping to train and coach female entrepreneurs use social media effectively and powerfully. This new venture is called “Bathrobe Nation.”
Connect with Carole Baker on LinkedIn, Facebook, Twitter, and Instagram, and follow Cherry Pie Social on LinkedIn, Facebook, Twitter, and Instagram.
Follow Bathrobe Nation on Facebook and Instagram.
BRX Pro Tip: Delivering Content
/
RSS Feed
BRX Pro Tip: Delivering Content Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in this segment, let’s talk about how to deliver content for our clients.
Lee Kantor: [00:00:13] Content is one of our superpowers. In the act of doing the interviews, obviously, that is the starting point for a lot of the content, but it is not the only place where content lives. Some of the content is the pre, during, and post-show social media engagement. That is part of the content. Part of the content is the email ask to be a guest. That’s part of the content. The actual interview that we do with our guests is another part of the content, which opens up even more content because you can take that interview and use it by itself as a podcast, you could use it by itself as a live radio broadcast, you can cut it up, you can transcribe it, it could be blog post, tweets, it could be social media. You can use chunks of it as soundtracks for video. The amount of content that we create, it’s literally months’ worth of content for every interview if you really wring out all the juice from a given interview or a given episode.
