

Vlogs, blogs, links, tags, hashtags… these are more than just buzzwords. They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment. In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy. Find out why she says you need a customized plan since there is no one-size-fits-all approach to social media.
Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting
Location: Brooklyn, New York USA
Show Notes:
- Social Your Book Launch: Everything You Need to Know for a Best-Selling Social Media Book Launch: Marie’s book.
- Spread Your Idea: Bringing Your TED-style Idea from the Blank Page to the Stage: Marie’s book.
- MeetEdgar: a tool for automating and scheduling social media posts.
- MeetEdgar Blog: online and social media content tips for small business owners
- LinkedIn Learning: online courses on a variety of topics including social media and brand positioning.
- Jazzpreneur: Music is the Answer to Business Innovation: Marie’s TEDxSevilleSq talk


Vecoma
Jane Bishop, is CEO of
Ryan T. Sauers has spent 25 years leading and/or consulting with visual communications and marketing related organizations. Ryan is President/Owner of the consulting firm, 

The
As a healthcare benefits expert and licensed agent, Nichelle Jones has over 20 years of benefits administration and design experience with insurance carriers, benefits brokerages and human resources departments. In addition to her years of experience, she holds an industry designation as a Registered Health Underwriter, a Masters of Arts in Organizational Management from University of Phoenix and Bachelor of Arts in Psychology from Kent State University. She is also a member of industry associations like the Georgia Association of Healthcare Executives, SHRM ATLANTA, National Association of African Americans in Human Resources and Former Board Member of ProWIN.

The Estate & Asset Protection Law Firm


Canine Pet Rescue


Next Star Communications
Marlow’s Tavern



Lowell C. Kruse is the former CEO of Heartland Health in St. Joseph, Missouri. He retired in July 2009 after serving Heartland for 25 years as their CEO. Kruse came to St. Joseph in 1984 when the two existing community hospital boards had decided to come together and form Heartland Health to better serve the needs of the community and the broader region surrounding St. Joseph. He describes the vision of the organization as, “Heartland Health and its service area will be the best and safest place in America to receive healthcare and live a healthy and productive life.” As evidence of the organization’s progress toward that vision, they were the 2009 recipient of both the Malcolm Baldrige National Quality Award and the Foster G. McGaw Prize for Excellence in Community Service. During his 45 year career, Lowell served on numerous boards, committees, commissions and in leadership capacities in professional and civic organizations including State and National Jaycee Organizations, state hospital associations, American Hospital Association, Chamber of Commerce, United Way, State Commissions, health planning agencies, and similar organizations. He has been the recipient of a variety of personal and professional awards and recognitions during his career. Lowell currently serves as Co-Founder and Chair of Communities of Excellence 2026, the Board of Directors for the Baldrige Foundation and the Missouri Family and Community Trust.














