

There’s no escaping the reality of having a strong online presence. In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science. Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution. You too can create your own “web” of content that sticks and converts through the right selection of people, processes and tools.
Special Guest: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.
Location: Atlanta, GA USA
Show Notes:
- Behind the Facade: How to Structure Company Operations for Sustainable Success: Alicia’s book.
- Adobe Stock: high-quality stock photography.
- Diversity Photos: high-quality photography representing a diverse, global community.
- Canva: free design software for flyers, banners, presentations and more!
- Two-Factor Authentication instructions:
- Automation tools Alicia recommends:
- GoCanvas: digitize your paper forms and use on mobile devices
- Acuity Scheduling: online appointment scheduler; accept payments and more
- Google Alerts: setup and receive curated content around selected topics
- Bitly: link shortener tool
- TinyURL: link shortener tool with free url customization


Lowell C. Kruse is the former CEO of Heartland Health in St. Joseph, Missouri. He retired in July 2009 after serving Heartland for 25 years as their CEO. Kruse came to St. Joseph in 1984 when the two existing community hospital boards had decided to come together and form Heartland Health to better serve the needs of the community and the broader region surrounding St. Joseph. He describes the vision of the organization as, “Heartland Health and its service area will be the best and safest place in America to receive healthcare and live a healthy and productive life.” As evidence of the organization’s progress toward that vision, they were the 2009 recipient of both the Malcolm Baldrige National Quality Award and the Foster G. McGaw Prize for Excellence in Community Service. During his 45 year career, Lowell served on numerous boards, committees, commissions and in leadership capacities in professional and civic organizations including State and National Jaycee Organizations, state hospital associations, American Hospital Association, Chamber of Commerce, United Way, State Commissions, health planning agencies, and similar organizations. He has been the recipient of a variety of personal and professional awards and recognitions during his career. Lowell currently serves as Co-Founder and Chair of Communities of Excellence 2026, the Board of Directors for the Baldrige Foundation and the Missouri Family and Community Trust.






Located in Georgia, Tennessee, and North Carolina, 











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Adam Berube is a serial entrepreneur who came from a family of entrepreneurs. He started his career and his first company at the age of 16 in the landscaping industry and in a short period of time, grew his business to over a million dollars. Since then he has helped start numerous companies, and now in 2019, he is starting his newest venture in a partnership with Sterling Rose Consulting Corp called Sterling Rose Payment Services, LLC.
Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of 














