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HBS Legal Trends: Jon-Paul Croom, Wellstar North Fulton, and Alex Kaufman, Hall Booth Smith, P.C.

December 12, 2022 by John Ray

Jon-Paul Croom
Hall Booth Smith Podcast Network
HBS Legal Trends: Jon-Paul Croom, Wellstar North Fulton, and Alex Kaufman, Hall Booth Smith, P.C.
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Jon-Paul Croom

HBS Legal Trends: Jon-Paul Croom, Wellstar North Fulton, and Alex Kaufman, Hall Booth Smith, P.C.

On this edition of HBS Legal Trends, Hall, Booth, Smith’s Alex Kaufman welcomed Jon-Paul Croom, President of Wellstar North Fulton Hospital, to discuss what’s new at Wellstar, their new and expanded services, the hospital’s facilities and staffing, their presence in the community, and much more.

HBS Legal Trends is sponsored by Hall, Booth, Smith, PC and is produced by the North Fulton studio of Business RadioX®.

Wellstar North Fulton

Equipped with the latest technology and medical expertise, Wellstar North Fulton Hospital is committed to delivering quality, personalized care, tailored to you. Wellstar North Fulton is a Level II Emergency Cardiac Care Center, Level II Trauma Center, and Joint Commission Primary Stroke Center.

From their convenient Roswell location, Wellstar North Fulton Hospital offers the most advanced stroke care and leading therapies, specializing in complicated and complex cases. Count on their dedicated neuro team, state-of-the-art imaging technologies, and neuro-trained intensive care unit (ICU), to treat all types of strokes, including ischemic strokes, intracerebral hemorrhages, and subarachnoid hemorrhages.

Wellstar North Fulton’s team of neurosurgeons, neurocritical care physicians, and neuroradiologists perform thrombectomies, aneurysm treatments, and cerebral bypass procedures. In addition, our dedicated hybrid neurovascular suite is equipped with innovative bi-plane technology. This allows neurosurgeons to view highly detailed images of brain vessels, so our experts can customize treatments in real time. That means you don’t have to go far for expert stroke treatment.

From diagnostic testing to life-saving emergency care to physical rehabilitation, Wellstar North Fulton Hospital provides comprehensive stroke care so you can get back to life, faster.

Company Website | Facebook | Twitter

Jon-Paul Croom, FACHE, President of WellStar North Fulton and SVP at WellStar Health System

Jon-Paul Croom, FACHE, President of WellStar North Fulton and SVP at WellStar Health System

Jon-Paul Croom is the President of Wellstar North Fulton and joined the hospital in 2017.

Croom previously served as CEO of the 429-bed Central Mississippi Medical Center (CMMC) in Jackson, Miss. At CMMC, Croom was regarded as a team builder, using daily team huddles focused on delivering care that exceeded patient expectations while working to improve access to needed services. Croom opened the only burn center in Mississippi and increased the availability of inpatient psychiatric services at the facility.

Croom was also CEO for Merit Health Rankin in Brandon, Miss., chief operating officer for Clearview Regional Medical Center in Monroe, Ga., and chief operating officer for Roxborough Memorial Hospital in Philadelphia. Additionally, he served on the board of the Mississippi chapter of March of Dimes.

Croom received his bachelor’s degree from Mercer University, in Macon, Ga., and a master’s degree in both business administration and health administration from the University of Alabama at Birmingham.

Jon-Paul lives in Roswell with his wife and three children.

LinkedIn

Hall Booth Smith, P.C.

Established in 1989, Hall Booth Smith, P.C. (HBS) is a full-service law firm with six regional offices strategically located throughout Georgia, as well as offices in Birmingham, AL; Little Rock and Rogers, AR; Denver, CO; Jacksonville, Miami, St. Petersburg, Tallahassee, Tampa, and West Palm Beach, FL; Missoula, MT; Asheville and Charlotte, NC; Saddle Brook, NJ; New York, NY; Oklahoma City, OK; Charleston, SC; and Memphis and Nashville, TN.

Experienced across a wide range of legal disciplines, HBS prides itself on providing knowledgeable, proactive, client-specific counsel to individuals, domestic and international corporations, state and federal agencies, and nonprofit organizations.

At HBS they possess the legal knowledge, skill, and experience to meet our clients’ needs wherever they do business. HBS maintains the highest commitment to serve clients ethically and professionally by providing the highest quality legal representation.

Company Website | LinkedIn | Facebook

Alex B. Kaufman, Partner, Hall Booth Smith, P.C.

Alex B. Kaufman, Partner, Hall Booth Smith, P.C.

Alex B. Kaufman is a Partner in Hall Booth Smith’s Alpharetta office, and he is an experienced trial attorney who represents clients on business transactions, commercial matters, employment, and securities issues. He also counsels clients on government relations, employment issues, as well as corporate and franchise matters.

Before joining Hall Booth Smith, Alex was a partner at a national law firm and other Atlanta firms where he concentrated his practice on business law and business litigation as well as corporate matters and a wide range of employment and commercial disputes.

During law school, Alex served in Georgia Governor Sonny Perdue’s Office of Executive Counsel, and he held positions in the Appellate and Trial divisions of the Cobb County District Attorney’s Office.

Alex’s wide-ranging work and internship experience include the U.S. Department of State’s Diplomatic Affairs Division, Fulton County Superior Court Judge Craig L. Schwall, Sr.’s chambers, and The United States House of Representative’s Judiciary Committee’s Subcommittee of Crime, Terrorism, and Homeland Security.

Alex is active in Republican politics and civic leadership and was honored to be the GOP’s nominee for State House District 51. Alex has served in several Republican Party leadership positions, including serving on the State Executive Committee as well as the Fulton Country and 6th Congressional District’s General Counsel. Alex has also worked on many political campaigns, including at the Presidential level.

Community involvement is important to Alex, and he has spent considerable time on the boards of many philanthropic and educational organizations including the Georgia Rotary Student Program, The Roswell Rotary Club, The Star House Foundation, The Emory University Annual Fund, The Roswell Arts Fund, and The Westminster Schools Young Alumni Council.

Alex is passionate about trial advocacy and for years has coached the Westminster Schools’ mock trial team as well as served as an adjunct faculty member at Emory School of Law’s Trial Advocacy Program – Trial Techniques.

Alex earned a Juris Doctorate degree from Emory University School of Law and has worked as an adjunct faculty member to teach courses on trial techniques. He completed a Bachelor of Arts degree at Hamilton College and graduated with honors.

LinkedIn

Tagged With: Alex Kaufman, cancer center, cancer treatment, Cyberknife, Hall Booth Smith, HBS Legal Trends, Healthcare, Jon-Paul Croom, stroke care, Wellstar North Fulton

The Tale of the Impatient Garage Door Repairman

December 12, 2022 by John Ray

The Tale of the Impatient Garage Door Repairman
North Fulton Studio
The Tale of the Impatient Garage Door Repairman
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The Tale of the Impatient Garage Door Repairman

The Tale of the Impatient Garage Door Repairman

As a professional services provider, your pricing depends on the conversations you’re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates the cost of not having a value conversation.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. The Tail of the Impatient Garage Door Repairman.

John Ray: [00:00:09] One morning several years ago, I woke up, sleepily took care of our morning potty time for our dogs. And then, when I brought in the last one and lowered the garage door, disaster struck. As the garage door lowered, it crinkled. And my wife couldn’t get out of the garage. Fortunately, though, I was parked outside and can take her to the school where she teaches.

John Ray: [00:00:35] On the drive over, she asked who I was going to call about our problem. I have no idea, I told her, but I’ll work it all out. Well, after I dropped her off, I went straight to my desk and started my work. I could deal with that garage door stuff later, right? Well, a few hours went by and my wife called me during her lunchtime planning period to check on how that garage door repair was going. I’m working on it, I told her. Well, Dr. Ray has a keen nose for bull. You need to know, she said, that I’m not spending the night in that house if that garage door is not fixed.

John Ray: [00:01:19] Well, my priorities, you might say, had suddenly been realigned. I had to get on the stick and make something happen. I didn’t have a contact among garage door installers, so I did what most people do in such circumstances, I went online. I looked for a garage door expert with what seemed to be satisfactory and legitimately honest reviews. I found a nearby provider who seemed pretty good and I gave him a call. I described the problem, gave him my addres, and texted him pictures of the door along with measurements of the door panels.

John Ray: [00:01:59] After a few minutes, he called me back, I’ve got the panels we need to replace the door, he said, are you open for me to come out there this afternoon? Yes, I said. And I was trying to damper my excitement when he said that. Well, normally, he said, I would charge $1,100 or so. But if you’ll pay cash, I’ll charge you $800. I immediately responded, “Get over here, man. I’m headed to the ATM.” So, I get a sizable discount for paying in cash and I’m not going to be in trouble with my wife, I felt like I was at the casino and three cherries had just come up on the slot machine.

John Ray: [00:02:37] I had no idea when I made the call what a garage door replacement like this should cost. I had visions of four figures dancing in my head before this conversation, so that’s what I was braced for. In his impatience to get this job and seemingly, also, to avoid taxes by receiving cash, my garage door repairman screwed up.

John Ray: [00:03:01] He was focused only on the job at hand, not the why of the job. He didn’t have a value conversation with me, his client. He never asked me any questions that would have revealed my sense of urgency and what I valued. He could have asked questions such as, “Well, what happened and when? Do you know why it happened? Was there anything unusual happening prior to the problem? What do you have in mind to replace the door? Any upcoming outside house painting or remodeling projects you have? When was the house built? Any issues with the garage door motor itself? How many cars are parked in the garage?”

John Ray: [00:03:47] You see the point? He could have then said after all that questioning, “Hey, my crews are pretty busy right now and we’re more than halfway through the day today, when did you need to have the work completed?” At some point in this conversation, I would have revealed the big problem, which had little to do with the garage door itself. It was important to my wife that this job be completed that day and, therefore, it was important to me.

John Ray: [00:04:17] I would have understood that I’m calling him in the middle of the day hoping he could get my replacement done by day’s end, if he told me that he had a rush charge, but that he could get out there that afternoon, I would have paid – I don’t know – $1,500, $2,000. I don’t know what I would have paid. But I felt like I’d drawn the get out of jail free card to only pay $800.

John Ray: [00:04:42] In the services business, home professional or otherwise, the price you ultimately receive is based in part on your willingness to have a value conversation which taps into the hopes, fears, dreams, and other emotions which are bubbling up inside of your client. But you won’t know those unless you ask.

John Ray: [00:05:04] And your impatience can cost you a lot of money like it did my garage door repairman. And you might be, like I imagine he could be, wondering why you’re working so hard for so little on the bottom line.

John Ray: [00:05:19] Thanks for joining me on The Price and Value Journey. Past episodes of this series can be found at pricevaluejourney.com or on your favorite podcast app. I’d be honored if you’d subscribe to the show, if you’re not already. And feel free to send me an email, john@johnray.co.

John Ray: [00:05:40] And, hey, some big news, in 2023, I’ll be releasing a book, so if you want more information on that, feel free to connect with me. You can send an email or connect with me on LinkedIn. johnray1 is my handle on LinkedIn. Thanks for joining me.

  

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,600 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, connect with John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: John Ray, professional services, professional services providers, solopreneurs, The Price and Value Journey, value, value conversation, value pricing

2023 HIPAA Updates

December 9, 2022 by John Ray

2023 HIPAA Updates
Advisory Insights Podcast
2023 HIPAA Updates
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2023 HIPAA Updates

2023 HIPAA Updates (Advisory Insights Podcast, Episode 21)

On this episode of Advisory Insights, Stuart Oberman of Oberman Law Firm discussed HIPAA updates coming in 2023, avoiding HIPAA violations, and the increased penalties for violators. He explained that patients’ access to their health care records will be more direct and timelier. Practices should know, however, that there is a potential for increased exposure if records are not properly secured.

Advisory Insights is presented by Oberman Law Firm and produced by the North Fulton studio of Business RadioX®. The series can be found on all the major podcast apps. You can find the complete show archive here.

TRANSCRIPT

Intro: [00:00:01] Broadcasting from the studios of Business RadioX, it’s time for Advisory Insights. Brought to you by Oberman Law Firm, serving clients nationwide with tailored service and exceptional results. Now, here’s your host.

Stuart Oberman: [00:00:20] Welcome everyone. Stuart Oberman here, your host for Advisory Insights. All right. We know that 2023 is right around the corner. Folks, I’m going to tell you, for my health care clients – and we have, as a firm, a lot of health care clients – our clients are not prepared for the new HIPAA changes. I want to run through a couple of these. I could spend three days talking about this particular topic, but I just want to hit the highlights and give our clients a view as to what’s expected and potential exposure.

Stuart Oberman: [00:00:57] So, from our area, we see a lot of violations. I want to walk through some what we call reoccurring violations. In plain English, it happens way too much. Where are some exposure? One, lost or stolen cellphones or tablets provide an extensive amount of sensitive data in our health care practices. Our doctors, they get information on their cellphones, they get information on their tablets, they get information that is easily extracted. What are you doing to secure that data on your cellphone or your tablet?

Stuart Oberman: [00:01:43] Number two, our medical providers do not train their staff. I’m going to go out on a limb to say 80 to 90 percent of all of our health care offices across the board do not properly, thoroughly provide training to their employees.

Stuart Oberman: [00:02:06] Number three – a common violation that keeps reoccurring, reoccurring, reoccurring – data breaches. Now, what happens is, on those breaches, a lot of times doctors don’t know what to do as far as the violations go. Who do they report it to? Do they report it to the government, to the FTC? Do they have to do a credit reviewer check? Do they have to set up a 1-800 number? Do they have breached notification rules? No, they don’t.

Stuart Oberman: [00:02:39] So, I just ran through three very quick topics and violations that could literally, literally shut down a practice if an investigation occurs. Now, I want to take a look at some other things. I want to take a look at some key changes in 2023. Key changes, first, more direct and timely patient access to electronic health care records.

Stuart Oberman: [00:03:08] There has been a dramatic increase in the time that patients can obtain their data from providers. Do you even know what that time period is? If you do not know what that time period is and you do not know the violations, then I would urge you to either give us a call, take a look at our website, take a look at some of our articles, because that is a huge, huge issue.

Stuart Oberman: [00:03:39] Folks, I’ll guarantee you, you deny patient access to their medical records within a timely manner, you will be getting a very nice I love you letter from the government, which is about 17 pages, and they will crawl up every nook and cranny in your office.

Stuart Oberman: [00:04:01] Now, one thing we have to look at is what is the increase in penalties. Yes, they increased the penalties. Now, they look at what’s involved in guidance, technical assistance. They’re looking at correction action plans.

Stuart Oberman: [00:04:17] You know, what happens is that a lot of these aren’t intentional. Our doctors just rely on the wrong people year after year who have no idea what they’re doing. Unfortunately, they’re not properly trained, so you really can’t blame them. You know, whether it’s office managers, compliance officers – well, let me back up on that. Every medical office should have a compliance officer.

Stuart Oberman: [00:04:43] So, under the new 2023 HIPAA changes, there’s been an increase in penalties. Are you even aware that there’s now a Tier 1, a Tier 2, a Tier 3, and a Tier 4? So, what’s Tier one? Lack of knowledge, “I just didn’t know.” I’ll be honest, that is hard to sell. Reasonable cause and not willful intent, “Look, I knew that I probably needed to do it, but I didn’t mean not to do it.” Willful neglect, “Basically, I don’t really care. I’ve got 30 days to correct it.”

Stuart Oberman: [00:05:24] Now, you get into willful neglect and you not corrected within 30 days, folks, the fines and fees become astronomical once you get into those particular tiers. Again, do you even know the Tier 1, Tier 2, Tier 3, Tier 4 structure? And have you even told your staff of that?

Stuart Oberman: [00:05:46] So, let’s take a look at do’s and don’ts. How do you avoid HIPAA violations and penalties? Now, HIPAA is also criminal penalties. Yep, criminal penalties. Let’s look at what we need to do. Conduct regular audits, spot check potential violations. If you’re not auditing your files – and I’ve been saying this for years on the speaking circuit – at least 15 or 25 a month, which won’t take you long, you have some potential exposure that you don’t want to have, obviously.

Stuart Oberman: [00:06:32] Let’s look at do. Regular employee training. Folks, you cannot train your employees enough on HIPAA. So, I’m going to have an article coming out that I was quoted in and had the pleasure of being a part of the Academy of General Dentistry. And it’s going to be a topic regarding cybersecurity. And in preparing for that, I did an awful lot of research. And I will tell you, it is shocking as to how many breaches there are and how unprepared the doctor is, the team is, the compliance officer is.

Stuart Oberman: [00:07:17] Next, set clear policies and procedures to all employees. Do they know what that is? Do you have a checklist? Do you have an up to date checklist? Are you still using the one from 1996? It’s a different world. Establish in your office a privacy officer. And you’ve got to be careful with this. If you’re a small office, you’re appointing a compliance officer who’s going to answer on your behalf, and you’re going to expect them to cover you with HIPAA issues.

Stuart Oberman: [00:07:52] My suggestion, if you have a small office, you are the compliance officer. If you get bigger, you have a compliance officer, you got to train them. Now, they could be part of your HR – I don’t necessarily like that. I want separation there. But if you have to do it, you’ve got to be both trained.

Stuart Oberman: [00:08:19] Don’ts. Goodness gracious to don’ts. Do not ever disclose or share login credentials. That is an absolute recipe for disaster. Two do not – maybe one of the biggest things – do not leave portable devices or documents unattended anywhere in your office, in public. Look, again, our cellphones are now our offices – our tablets, our laptops. If you go on HHS website and you look at how many fines are due to lost tablets, lost hardware, it’s amazing. Never, ever, ever take flash drives out of your office. Do not do that.

Stuart Oberman: [00:09:11] Folks, I could talk about HIPAA for 20 days here, but I just want to go through, again, some things that we just talked about, HIPAA 2023 updates. Listen to this podcast. Understand where you’re weak at. Fill the gaps. If you’re strong in areas, build on it. If you’re weak, fill it out.

Stuart Oberman: [00:09:32] Folks, thank you as always for joining Advisor Insights. Stuart Oberman. If you have any questions, please give us a call at 770-886-2400, or email, stuart, S-T-U-A-R-T, @obermanlaw.com. Have a fantastic day. Thank you everyone.

Outro: [00:09:53] Thank you for joining us on Advisory Insights. This show is brought to you by Oberman Law Firm, a business-centric law firm representing local, regional, and national clients in a wide range of practice areas, including health care, mergers and acquisitions, corporate transactions, and regulatory compliance.

About Advisory Insights Podcast

Presented by Oberman Law Firm, Advisory Insights Podcast covers legal, business, HR, and other topics of vital concern to healthcare practices and other business owners. This show series can be found here as well as on all the major podcast apps.

Stuart Oberman, Oberman Law Firm

Oberman Law Firm

Stuart Oberman is the founder and President of Oberman Law Firm. Mr. Oberman graduated from Urbana University and received his law degree from John Marshall Law School. Mr. Oberman has been practicing law for over 25 years, and before going into private practice, Mr. Oberman was in-house counsel for a Fortune 500 Company. Mr. Oberman is widely regarded as the go-to attorney in the area of Dental Law, which includes DSO formation, corporate business structures, mergers and acquisitions, regulatory compliance, advertising regulations, HIPAA, Compliance, and employment law regulations that affect dental practices.

In addition, Mr. Oberman’s expertise in the healthcare industry includes advising clients in the complex regulatory landscape as it relates to telehealth and telemedicine, including compliance of corporate structures, third-party reimbursement, contract negotiations, technology, health care fraud, and abuse law (Anti-Kickback Statute and the State Law), professional liability risk management, federal and state regulations.

As the long-term care industry evolves, Mr. Oberman has the knowledge and experience to guide clients in the long-term care sector with respect to corporate and regulatory matters, assisted living facilities, continuing care retirement communities (CCRCs). In addition, Mr. Oberman’s practice also focuses on health care facility acquisitions and other changes of ownership, as well as related licensure and Medicare/Medicaid certification matters, CCRC registrations, long-term care/skilled nursing facility management, operating agreements, assisted living licensure matters, and health care joint ventures.

In addition to his expertise in the health care industry, Mr. Oberman has a nationwide practice that focuses on all facets of contractual disputes, including corporate governance, fiduciary duty, trade secrets, unfair competition, covenants not to compete, trademark and copyright infringement, fraud, and deceptive trade practices, and other business-related matters. Mr. Oberman also represents clients throughout the United States in a wide range of practice areas, including mergers & acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.

Mr. Oberman is a national lecturer and has published articles in the U.S. and Canada.

LinkedIn

Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

Tagged With: 2023 Hipaa Updates, Advisory Insights, Advisory Insights Podcast, Dental Practice, employment law, HIPPA, Oberman Law, Oberman Law Firm, Stuart Oberman

“I Can Do That” and the Mental Math of Outsourcing

December 8, 2022 by John Ray

“I Can Do That” and the Mental Math of Outsourcing
North Fulton Studio
“I Can Do That” and the Mental Math of Outsourcing
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“I Can Do That” and the Mental Math of Outsourcing“I Can Do That” and the Mental Math of Outsourcing

The mental math of outsourcing can work for you and your practice, or work against you if you say “I can do that” too many times.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,600 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book which will be released in 2023. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information, connect with John below.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: benefits of outsourcing, John Ray, outsourcing, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

Donna Drehmann, Author of Things Lady Likes

December 7, 2022 by John Ray

Hello, Self . . .
Hello, Self . . .
Donna Drehmann, Author of Things Lady Likes
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Donna Drehmann

Donna Drehmann, Author of Things Lady Likes (Hello, Self… Episode 8)

Donna Drehmann, author and customer experience leader, joined host Patricia Leonard. She shares her career journey and the events that led to writing two children’s books and self-publishing.  Donna discussed the Hello, Self… moments that led to her personal shifts, the value of leveraging her networks, her volunteer work, her learnings, and much more.

Hello, Self… is presented by Patricia Leonard & Associates  and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Donna Drehmann, Author of Things Lady Likes

Donna Drehmann, Author of Things Lady Likes, with Lady

A Nashville resident of over 25 years, Donna has served as business leader in the community and an active volunteer and Board member for many organizations.

Donna is a seasoned customer experience leader, who has spent 20+ years building & leading teams at several key Nashville companies like Asurion, Change Healthcare, Postmates and now Eargo.

Her Board service includes the Belcourt Theatre, Nashville LGBT Chamber of Commerce and CABLE.  She currently serves on the Marketing Committee of Nashville CARES.

She is a staunch believer in diversity, inclusion & equity, and recently published two children’s books featuring her senior dog Lady, Things Lady Likes, and Things Lady Likes – Holiday Edition. Through the eyes of Lady, a young reader can feel safe learning & talking about diverse topics such as adoption and inclusion.

LinkedIn | Instagram

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN.  She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist.  Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language.  Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development.   Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order!  Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Tagged With: Author, customer experience leader, Donna Drehmann, Hello Self..., Patricia Leonard, Patricia Leonard & Associates, Self Publishing, Things Lady Likes, Things Lady LIkes Holiday Edition

One Quick, Easy Way to Evaluate a Dental Insurance Company Contract, with Patrick O’Rourke, Host of Dental Business Radio

December 6, 2022 by John Ray

evaluate a dental insurance contract
Dental Business Radio
One Quick, Easy Way to Evaluate a Dental Insurance Company Contract, with Patrick O'Rourke, Host of Dental Business Radio
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evaluate a dental insurance contract

One Quick, Easy Way to Evaluate a Dental Insurance Company Contract, with Patrick O’Rourke, Host of Dental Business Radio 

What’s one quick, uncomplicated way for a dental services provider to evaluate an insurance company contract? Dental Business Radio host Patrick O’Rourke suggests checking to see if there’s a non-disparagement provision, and if so, how one-sided in their favor it is.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

[00:00:00] Patrick O’Rourke: One of the frequent questions that I get when I’m lecturing or from clients is, Hey, Pat, what’s a really easy way to look at a contract and see what’s adverse to my interests? When you see non-disparagement and that is irreparable harm and it’s kind of vague and one-sided, like they can talk all the smack they want about you, but you can’t say anything back to them.

 

About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Tagged With: commentary, contracts, Dental Business Radio, Dental Practice, non-disparagement, Patrick O'Rourke, Practice Quotient

Deb Matz, Design Life’s Journey

December 6, 2022 by John Ray

Deb Matz, Design Life's Journey
North Fulton Business Radio
Deb Matz, Design Life's Journey
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Deb Matz, Design Life's Journey

Deb Matz, Design Life’s Journey (North Fulton Business Radio, Episode 587)

Deb Matz, CEO of Design Life’s Journey, joined host John Ray to discuss how she works with business owners to create a better business and a more peaceful and prosperous life for themselves. She talked about her service to clients, the biggest mistakes she sees business owners make, how to create long-term success, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Design Life’s Journey

Design Life’s Journey Wealth and Tax Services is a wealth creation organization focused on helping small business owners and individuals build and protect their wealth and lifestyles.  This is accomplished through three foundational pillars: financial services including asset management, tax planning and tax preparation services, and profit & operational improvement coaching for small businesses with fewer than 100 employees.

The organization is comprised of two distinct entities, DLJ Wealth Services, LLC and DLJ Tax Services, LLC, to meet their legal and regulatory requirements. The integration of the three disciplines into these organizations was created to provide clients with a fully comprehensive financial overview before developing strategies for cash flow, tax minimization and investment management. While the two businesses are distinct, the combined effort provides a more complete framework to help their clients build their wealth and live the life they desire.

DLJ Tax Services is a small organization providing personal attention to clients from offices in Appleton, WI and Dawsonville, GA. Their goal is to help their clients grow their wealth in a manner that fits their specific needs and put them in control of their future.

Website | Facebook  LinkedIn 

Deb Matz, CEO, Design Life’s Journey

Deb Matz, CEO, Design Life’s Journey

As a Profit First Professional, Tax Planner and Wealth Advisor, Deb Matz is trained in disciplines that impact everyone’s financial situation. Alone, they only partially address an individual’s or business owner’s needs. Together, they enable her to help you plan appropriately and keep more of what you earn – now and in retirement.

As clients move through the wealth accumulation phase (their working or business building years) to the income distribution phase (the retirement years), she makes certain each phase incorporates both a strong offensive and defensive strategies. This is key to creating the lifestyle you desire and keeping more of what you earn. No one size fits all financial strategy for her clients. Each client’s resources, needs and goals are different, so each plan is personalized accordingly.

LinkedIn

Questions and Topics in this Interview

  • How does Design Life’s Journey serve its clients?
  • What are the biggest mistakes you see business owners making?
  • What is the best way to create long-term success?
  • You have an annual business retreat called Prosperity Days. How does that retreat help businesses achieve long-term success?
  • Is there anything else you are doing to help business owners?
  • What resources have helped you on your journey?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Business Owners, Deb Matz, Design Life's Journey, North Fulton Business Radio, Office Angels, renasant bank, tax planning, wealth advisor

Introduction to How To Sell a Business Podcast

December 6, 2022 by John Ray

Ed Mysogland
How to Sell a Business
Introduction to How To Sell a Business Podcast
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Ed Mysogland

Introduction to How To Sell a Business Podcast 

Host Ed Mysogland welcomes listeners to the How To Sell a Business Podcast. The podcast is in season two, and Ed explained why it was rebranded after season one from Defenders of Business Value. Ed discussed what the podcast will focus on, who it speaks to, and more.

How To Sell a Business Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Ed Mysogland, Host of How To Sell a Business Podcast

Ed Mysogland, Host of “How To Sell a Business”

The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

Connect with Ed: LinkedIn | Twitter | Facebook

TRANSCRIPT

Intro: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business. Until now. Welcome to the How to Sell a Business Podcast, where every week we talk to the subject matter experts, advisors, and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.

Ed Mysogland: [00:00:35] Welcome to the How to Sell a Business Podcast. This is the episode that bridges Season 1 to Season 2. And you probably have already seen by now as subscribers that there’s new branding. And we’ve changed from Defenders of Business Value to How to Sell a Business Podcast, and let me tell you why. Early on, the podcast was going to be called How to Sell a Business Podcast ,but I really loved the name Defenders of Business Value. It just sounded better. I just like the name better.

Ed Mysogland: [00:01:09] And so, moving forward, we went through roughly 65, 70 episodes, where that’s what it was. It was Defenders of Business Value. And the challenge behind it was to inform business owners, advisors, and those interested parties about value and how to successfully maintain value through an exit process. And so, over the course of those episodes, the majority of the questions that I received weren’t so much about value as much as they were about selling and the value.

Ed Mysogland: [00:01:47] And so, we started thinking about the mission is to get the word out to as many people as we can on how to sell their business and the things that buyers are looking for. And while we have, roughly – I don’t know – 4,000 people that subscribe to our newsletter and such, there’s so many more people that we could reach, and they just aren’t looking for Defenders of Business Value. But what they are looking for is How to Sell a Business. And if you go to any kind of search analysis, how to is the number one or two words that are mostly searched “how to blank.” And so, that’s what I started really thinking about during COVID when we were going through all the challenges that accompanied it.

Ed Mysogland: [00:02:40] And so, as I put the podcast on hold, I wanted to come back with a better way to serve more people. And the best way is to put my ego aside and that cool name, Defenders of Business Value, and make the podcast more discoverable. And that’s why I named it How to Sell a Business Podcast.

Ed Mysogland: [00:03:02] So, it’s going to be the same content. We’re going to focus on different industries and how those businesses in those industries sell and the people that are facilitating those sales, whether they’re deal people, accounts attorneys, consultants, as well as subject matter experts for those particular disciplines.

Ed Mysogland: [00:03:25] I hope you continue to enjoy the How to Sell a Business Podcast. And as always, if we can make this podcast better, I love your feedback. So, thanks so much for subscribing and we look forward to many more episodes with you.

Outro: [00:03:40] Thank you for joining us today on the How to Sell Your Business Podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit howtosellabusinesspodcast.com for tips and best practices to make your exit life-changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso, Inc. All rights reserved.

  

Tagged With: Defenders of Business Value, Ed Mysogland, exit planning, How to Sell a Business, Indiana Business Advisors, preparing to sell your business, sell your business, valuation

Focus on these Four Primary Aspects of Your Business as You Plan for 2023, with Bill McDermott, Host of ProfitSense

December 6, 2022 by John Ray

Looking Back and Looking Ahead, with Bill McDermott, Host of ProfitSense
North Fulton Studio
Focus on these Four Primary Aspects of Your Business as You Plan for 2023, with Bill McDermott, Host of ProfitSense
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Looking Back and Looking Ahead, with Bill McDermott, Host of <i>ProfitSense</i>

Focus on these Four Primary Aspects of Your Business as You Plan for 2023, with Bill McDermott, Host of ProfitSense

In this commentary from a recent episode of ProfitSense, Bill lays out four vital aspects of their business which owners should zero in on as they plan for 2023:  people issues (staffing), strategy, execution, and cash.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Bill’s commentary was taken from this episode of ProfitSense.

About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

Tagged With: Bill McDermott, business strategy, planning for 2023, profitability, profitability coach, Profitability Coach Bill McDermott, ProfitSense, ProfitSense with Bill McDermott

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