John Ray, Author at Business RadioX ® Page

2025 GNFCC Nonprofit Award Winners Making a Lasting Impact: Chattahoochee Nature Center and RUMC Job Networking

June 25, 2025 by John Ray

North Fulton Studio

2025 GNFCC Nonprofit Award Winners Making a Lasting Impact: Chattahoochee Nature Center and RUMC Job Networking

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2025 GNFCC Nonprofit Award Winners Making a Lasting Impact: Chattahoochee Nature Center and RUMC Job Networking (GNFCC 400 Insider, Episode 108)

In this special episode of the GNFCC 400 Insider podcast, host Rebekah Anderson sits down with the 2025 Nonprofit Award Winners to explore the remarkable impact of two standout organizations: RUMC Job Networking Ministry and the Chattahoochee Nature Center.

Jay Litton shares how the job ministry at Roswell United Methodist Church has helped over 90,000 job seekers find meaningful work, combining practical support with faith and community. David Miles of the Chattahoochee Nature Center discusses how the center’s environmental education, volunteer-driven gardens, and legacy partnerships serve over 150,000 visitors each year—fostering stewardship for the Chattahoochee River and beyond.

Whether you’re passionate about workforce development, environmental education, or volunteerism, this episode celebrates the power of nonprofit leadership to create lasting change.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from this Episode

Helping People Find Work is Helping Them Find Themselves – RUMC’s job networking ministry has supported over 90,000 individuals, helping restore identity, confidence, and community.

Nature and Nourishment Go Hand in Hand – CNC’s Unity Garden delivers 10,000 pounds of fresh produce annually to North Fulton Community Charities—all maintained by volunteers.

Legacy Built on Generosity and Longevity – With nearly 50 years of service, both nonprofits continue to innovate and expand—through tech tools like AI at RUMC Job Networking and major capital investment at CNC.

Volunteers Make the Mission Possible – Both organizations thrive because of their dedicated volunteers, many of whom are former beneficiaries of their services.

Education is Everywhere – CNC impacts 52,000+ students annually and offers immersive learning—from canoeing to conservation—on-site and in schools.

The River Connects Us All – The Chattahoochee River, source of 70% of Atlanta’s drinking water, is a vital thread in CNC’s mission to educate, protect, and connect.

Topics Discussed in this Episode

00:00 Introduction to GNFCC 400 Insider
00:55 Meet the Nonprofit Award Winners
01:30 RUMC Job Networking Overview
03:53 Chattahoochee Nature Center Insights
05:15 Impact and Community Involvement
07:25 Volunteer Contributions and Sustainability
16:02 Getting Involved with Roswell UMC Job Networking
17:27 Navigating the Job Networking Ministry
18:08 Employer Engagement and Job Fairs
19:15 Volunteer Opportunities at the Nature Center
21:37 Success Stories from Job Networking
24:25 Chattahoochee Nature Center’s Achievements
27:48 Future Plans and AI Integration
31:39 The Importance of the Chattahoochee River
33:58 Getting Involved and Final Thoughts

The Chattahoochee Nature Center

**David Mills, Senior Director of Resource Development**

The Chattahoochee Nature Center is a private, non-profit environmental education facility located on 127 acres of forest, wetland, and river habitat adjacent to the Chattahoochee River in Roswell, Georgia. Its mission is to connect people with nature through immersive experiences, educational programs, and hands-on exhibits focused on the local ecosystem and the Chattahoochee River watershed.

Visitors can explore well-marked walking trails, a river boardwalk, beautiful butterfly gardens, and native plant displays, while observing rehabilitated birds of prey and other wildlife up close. The center features a Discovery Center with interactive exhibits, a high-definition theater, and a Nature Exchange for educational trading. Additional highlights include a wildlife rehabilitation clinic, sustainable community gardening in the Unity Garden, and popular seasonal camps for children. The Chattahoochee Nature Center is a destination for families, nature enthusiasts, and anyone interested in learning about Georgia’s native plants, animals, and conservation efforts

Website | Facebook | Instagram | Twitter | YouTube

RUMC Job Networking

RUMC Job Networking is a volunteer ministry at Roswell United Methodist Church in Roswell, Georgia, offering support to individuals navigating job transitions or seeking employment. Established over 35 years ago, the ministry brings together job seekers, industry professionals, and volunteers for regular meetings on the second and fourth Mondays of each month, excluding major holidays. Participants benefit from workshops on resume writing, interviewing, LinkedIn optimization, and other job search strategies, as well as one-on-one resume reviews with experienced recruiters and HR professionals.

The program is known for its welcoming and collaborative environment, providing both practical resources and emotional encouragement. Through initiatives like the Industry Guides, job seekers can connect with volunteers from various fields for targeted networking. Supported by a large network of volunteers and community sponsors, RUMC Job Networking also maintains an active online presence for sharing job leads and networking opportunities, helping participants stay motivated and connected throughout their job search journey.

Website

About GNFCC and The GNFCC 400 Insider podcast

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC) — **Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce**

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Rebuilding with Heart: Andrew Brummer on Leadership, Trust, and Finding Your Voice

June 19, 2025 by John Ray

North Fulton Business Radio

Rebuilding with Heart: Andrew Brummer on Leadership, Trust, and Finding Your Voice

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Rebuilding with Heart: Andrew Brummer on Leadership, Trust, and Finding Your Voice (North Fulton Business Radio, Episode 878)

In this inspiring episode of North Fulton Business Radio, host John Ray welcomes Andrew Brummer, founder of The Ardunan Village and author of Leading Magnanimously: The Power of Heart, Trust, and Intent in Leading Teams. Andrew shares his powerful journey of professional reinvention, from nearly losing everything to rediscovering his purpose through service, mentorship, and leadership.

Andrew discusses what it means to lead with intent, why trust should be your default, and how magnanimous leadership can transform both companies and individuals. He also reveals how pro bono mentoring across the globe helped him clarify his voice, mission, and platform. Whether you’re a fractional executive, small business owner, or someone navigating transition, this episode offers deep wisdom and practical insights you won’t want to miss.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

Reinvention begins with service: Andrew rebuilt his career not by asking for help, but by giving it: offering free mentorship to professionals around the world.
Networking is about depth, not numbers: Of 6,000 new LinkedIn connections in a year, it was just 13 people—previously strangers—who transformed his career.
Be a leader-doer, not a doer-leader: Effective leaders empower others by letting go of the work they love and creating space for team growth.
Trust is the starting point, not the finish line: Granting trust upfront builds momentum, creativity, and accountability more than earning it ever will.
Mindset determines momentum: After a professional setback, Andrew pivoted in 24 hours by taking action, owning his situation, and choosing not to be a victim.
Plant seeds you may never see grow: Andrew lives by a mission to serve others generously, with no expectation of return—a principle that now defines his brand.

Andrew Brummer, The Ardunan Village

Andrew Brummer is a leadership multiplier and operational strategist who extends CEO capacity and builds high-performance teams.

As a Vistage Chair, he maximizes his strengths and passion in bringing business leaders together in solving problems. With experience across business, technical, and operational domains, Andrew brings a multidimensional perspective to complex challenges.

Andrew actively mentors startups and emerging leaders globally, volunteering with organizations like TiE Atlanta. Known for his transparency, people-first approach, and exceptional problem-solving, he creates shared consciousness throughout organizations. His Strategic, Maximizer, Input, Arranger, Adaptability strengths reflect his ability to envision possibilities, develop people, and navigate complex environments with agility.

Website | LinkedIn

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Human-Centered Family Business Succession Planning, with Andrea Carpenter, The Transition Strategists, and Jamie Reynolds, Reynolds CFO Services

June 17, 2025 by John Ray

Human-Centered Family Business Succession Planning, with Andrea Carpenter, Transition Strategists, and Jamie Reynolds, Reynolds CFO Services, on Family Business Radio with host Anthony Chen

Family Business Radio

Human-Centered Family Business Succession Planning, with Andrea Carpenter, The Transition Strategists, and Jamie Reynolds, Reynolds CFO Services

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Human-Centered Family Business Succession Planning, with Andrea Carpenter, The Transition Strategists, and Jamie Reynolds, Reynolds CFO Services (Family Business Radio, Episode 65)

In this episode of Family Business Radio, host Anthony Chen welcomes Andrea Carpenter of The Transition Strategists and Jamie Reynolds of Reynolds CFO Services. Andrea shares her journey from UX design to becoming a transition specialist focused on the human side of family business and internal succession planning. Jamie discusses his pivot from a corporate career to launching a fractional CFO firm that supports small and mid-sized businesses. Together, they explore the challenges and strategies of family business transitions, emphasizing the importance of communication, values, and aligning personal passions with business roles. You will gain valuable advice on preparing for succession, maintaining brand equity, and ensuring that next-generation leaders are equipped and passionate about taking over the family enterprise.

Anthony concludes the show with comments on the value of communication and individual identity in family business succession.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode:

Andrea Carpenter, The Transition Strategists

Start with Values Before Structures – True succession success starts with understanding personal goals, non-negotiables, and passions—not just business mechanics.
Use Dialogue to Prevent Disconnection – Transparent conversations between generations prevent misaligned expectations and foster trust.
Empower, Don’t Pressure, the Next Generation – Support younger family members in discovering their authentic path—whether inside or outside the family business.

Jamie Reynolds, Reynolds CFO Services

Fractional CFOs Bring Strategic Clarity – Jamie helps small businesses make financial decisions with confidence, beyond bookkeeping or tax prep.
Training Beats Replacing – Family members often have the heart, but need the tools. Jamie helps build their capability to lead.
Work-Life Balance Is a Leadership Priority – After a heart attack, Jamie redefined success: being present with family while helping others grow.

Anthony Chen, Lighthouse Financial and Host, Family Business Radio

Legacy Is More Than a Business – The real asset being transferred isn’t just ownership. It’s identity, values, and intent.
Succession Is a Conversation, Not a Conclusion – Families must start talking, even before they feel “ready,” to explore what a good transition looks like.
You Don’t Have to Become Them to Honor Them – Children don’t have to copy their parents’ careers to carry forward their values and legacy.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:30 Andrea Carpenter’s Journey into Family Business
02:05 The Human Side of Family Business
12:38 Navigating Family Business Conflicts
26:15 Jamie Reynolds: Transitioning to Business 2.0
31:10 Believing in the Mission
31:38 Relaunching Reynolds CFO Services
32:55 Balancing Family and Business
33:04 Health Scare and Its Impact
33:43 The Flexibility of Business Ownership
37:04 Family Support and Early Return to Work
39:13 Client Success Stories
43:11 The Role of a Fractional CFO
46:57 Contact Information and Services
48:15 Words of Wisdom for Family Business Succession Planning
49:16 Legal Disclaimer and Closing Remarks

Andrea Carpenter, The Transition Strategists

Andrea Carpenter, Transition Strategists — **Andrea Carpenter, The Transition Strategists**

As President of The Transition Strategists, Andrea Carpenter specializes in guiding multi-generational families through complex business succession planning. Her unique perspective as both a successor in her family business and an advisor to transitioning families offers priceless information about the challenges faced by both generations.

Andrea excels at creating psychologically safe environments where families can navigate the delicate balance between preserving legacy and embracing innovation. As a certified XChange facilitator, she combines human-centered design principles with proven facilitation techniques to help clients transform business transitions into opportunities for deeper family connection.

The Transition Strategists is an international boutique consultancy headquartered in Denver, Colorado, with over 30 years of experience in business succession planning and transition strategies. The firm works with family and private business owners, their companies, and their families. They design dynamic, people-first succession plans, balance business objectives with family relationships, and create transition paths that sustain business success and launch leaders into new ventures.

Andrea LinkedIn | Company Website

Jamie Reynolds, Reynolds CFO Services, LLC

Jamie Reynolds is the founder and owner of Reynolds CFO Services, LLC. As the principal of the firm, Jamie specializes in providing financial services to small and medium-sized businesses (SMBs), with a focus on financial planning and analysis (FP&A), bookkeeping, and grant writing

Reynolds CFO Services positions itself as a partner for business owners who need professional financial guidance but may not require a full-time, in-house CFO. The firm’s mission is to provide reliable, actionable financial insights and support, enabling clients to focus on running and growing their businesses. Reynolds CFO Services is renowned for its pragmatic approach and unwavering dedication to assisting clients in reaching their financial objectives.

Jamie LinkedIn | Company Website

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Thinking Beyond the Leisure of Retirement, with Anthony Chen, Host of Family Business Radio

June 16, 2025 by John Ray

Family Business Radio

Thinking Beyond the Leisure of Retirement, with Anthony Chen, Host of Family Business Radio

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Thinking Beyond the Leisure of Retirement, with Anthony Chen, Host of Family Business Radio

Family Business Radio host Anthony Chen urges us to think beyond the leisure of retirement and make a broad, well-conceived plan.

Anthony’s commentary was taken from this episode of Family Business Radio. Family Business Radio is underwritten by Anthony Chen with Lighthouse Financial Network.

Transcript

As we’re winding down and closing down the show, I like to close this out with what’s called Anthony’s Financial Take. Continuing picking back off the theme in terms of preparation for a succession plan in the financial world, the question that we would always want to ask is, what does an ideal retirement lifestyle look like?

And it’s think really hard, not just, oh yeah, I’m going to go out golfing efficiently. No, after, let’s say, six months of golf, unless you’re like a PGA tour kind of guy, you’re eventually going to get a little bored. But to really think, run through the scenario of what does my ideal retirement lifestyle really look like?

How do I want to be structured? And that’s my, my financial take of today’s theme. Thank you for listening in to Family Business Radio. Until next time. . .

Anthony Chen, Host of Family Business Radio

The complete show archive of Family Business Radio can be found by following this link.

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections

June 11, 2025 by John Ray

North Fulton Studio

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections

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Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136)

Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals.

Discover why podcast guesting is one of the most effective ways to build authority, deepen relationships, and earn trust with your target audience. Noemi shares her expertise on how entrepreneurs and business owners can leverage podcast interviews to create evergreen content, expand their reach, and grow their businesses.

In this episode, you’ll discover why podcast guesting is more effective than traditional advertising, how to prepare for successful podcast interviews, and the essential elements needed before you start guesting. Noemi also shares strategies for repurposing podcast content across multiple platforms, building authentic relationships with podcast hosts, and becoming the type of guest that hosts recommend to others. You’ll also learn when and how to work with a podcast booking agency, as well as the common mistakes that sabotage podcast guesting success.

Whether you’re new to podcast guesting or looking to improve your strategy, this episode offers practical advice about leveraging this powerful marketing tool.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Podcast Guesting Creates Evergreen Content – Unlike paid ads that disappear, podcast interviews become permanent content you can repurpose across multiple platforms, social media, blog posts, video clips, and more.

Start Small and Build Progressively – Don’t aim for top-tier shows immediately. Begin with smaller podcasts to gain experience and build confidence before approaching larger shows.

Preparation is Essential – Before starting your podcast guesting journey, ensure you have a compelling 50-100 word bio, clear talking points and topics, a concise personal story (3 minutes max), and research on the host and show format.

Provide Value, Not Sales Pitches – Treat podcast interviews like entering someone’s living room, not a sales presentation. Focus on sharing knowledge and insights rather than promoting your services.

Show Appreciation and Build Relationships – Always send thank-you notes, share the episode on social media, tag the host, and look for ways to continue the relationship beyond the interview.

Consistency is Key – Podcast guesting requires patience and persistence. Plan for at least 2 interviews per month, consistently rather than sporadic appearances.

Research Potential Shows Carefully – Listen to episodes, understand the host’s style, and ensure the show aligns with your brand and message before agreeing to appear.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:43 Meet Noémi Beres: Podcast Booking Expert
02:40 Noémi’s Journey: From Hungary to Podcast Booking
04:55 The Importance of Building Relationships
07:39 Why Podcast Guesting is Effective
09:34 Maximizing Podcast Content
16:50 Preparing for Podcast Guesting
25:53 The Art of Storytelling in Podcasts
28:54 The Importance of Being a Recommended Podcast Guest
31:26 Building Relationships and Showing Appreciation
34:34 Hiring a Podcasting Agency: When and Why
38:22 Characteristics of a Good Podcast Guesting Agency
44:43 Podcast Guesting vs. Hosting Your Own Podcast
47:02 Final Thoughts and Success Stories

Noémi Beres, Podcast Connections

Noémi Beres is the Co-Owner of the Podcast Connections podcast booking agency.

She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews.

She started working in online marketing in 2007. Noémi has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” In her free time, she loves making hand-sewn collages on canvas and playing on her hang and frame drum. She is also a walker.

Website | LinkedIn | Instagram

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences

June 9, 2025 by John Ray

North Fulton Business Radio

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences

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How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences (North Fulton Business Radio, Episode 877)

What if your favorite films could unlock insights about your leadership, communication style, and team dynamics? Bryan Coley, founder of Reel Experiences, joins North Fulton Business Radio host John Ray to explore how the movies we love are mirrors of our personal stories and powerful tools for team connections. With a background in film and a heart for helping people feel seen, Bryan explains how he’s worked with organizations like Chick-fil-A, Coca-Cola, and Mercedes-Benz to build trust, emotional intelligence, and collaboration through curated movie experiences. He also shares how this innovative method has transformed everything from corporate cultures to personal relationships.

Key Takeaways from this Episode

Movies as Personal Fingerprints – Your favorite films reveal your unique “story thumbprint” and core desires. No two people have identical top 10 movie lists among 6,000+ participants.

Accelerated Team Formation – Traditional team-building can take 6 months; movie-based approach achieves results in one session. Teams develop trust, vulnerability, and collaboration faster through shared movie experiences.

The Science Behind Movie Connection – Movies trigger empathy and human emotions in ways that prepare us for an AI-dominated future. Neuroscience supports the connection between storytelling, personal revelation, and team bonding.

Corporate Applications – Successfully implemented at major companies: Chick-fil-A (150+ sessions), Coca-Cola, Home Depot, Mercedes-Benz. These applications have proven to be particularly effective during organizational change, new leadership transitions, and post-layoff recovery periods. Helps executive teams articulate company brand stories and cultural values

Beyond Entertainment Value – Combines fun with deep insight, avoiding the typical choice between engagement and learning. Addresses symptoms like low engagement, team disconnection, and difficulty with change management. Works for both movie enthusiasts and non-movie people through guided app-based selection process.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:09 Introducing Bryan Coley and REEL Experiences
03:27 Bryan’s Journey: From NYU to REEL Experiences
09:09 The Power of Movies in Team Building
13:22 Movies as a Tool for Self-Discovery and Team Dynamics
18:43 The Future of Movies in a Digital Age
21:29 The Magic of Communal Movie Experiences
22:32 The Birth of REEL Experiences
24:48 How REEL Experiences Works
29:04 The Fun and Insight of Team Building
33:13 Success Stories and Impact
36:40 Expanding Beyond Corporate Teams
38:34 Closing Remarks and Gratitude

Bryan Coley, Founder and CEO, REEL Experiences

Bryan Coley, REEL Experiences

A graduate of NYU’s Tisch School of the Arts, Bryan Coley began his career at Turner Broadcasting, where he developed and launched the first media management system for the entertainment networks.

After 12 years at Turner, he quit and started Art Within, a non-profit arts and entertainment company, where he served as the producer and artistic director of Art Within’s resident theater company, the creative team and script development process, writer/producer showcases and symposiums, and Art Within Labs, a screenwriting fellowship. Bryan has also written and directed both plays as well as a feature film, Crackerjack, which was narrated and executive produced by Jeff Foxworthy.

The creation of REEL Experiences was a fortunate result of Bryan’s 30 years of experience in storytelling. Now, Bryan is sometimes referred to as the Movie Whisperer because of his unique ability to guide Reel participants in discovering their story through their top 10 movies. To date, REEL Experiences has served leaders and teams with over 500 experiences, with such organizations as Coca-Cola, Home Depot, Mercedes-Benz, the YMCA, CDC, PepsiCo/Frito-Lay, CarMax, Georgia-Pacific, and over 145 experiences for the Chick-fil-A support center.

Bryan lives in Marietta, GA, with his wife of 30 years and has two wonderful works of art as children, Houston and Haviland.

Website | LinkedIn

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose

June 4, 2025 by John Ray

North Fulton Business Radio

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose

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Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose (North Fulton Business Radio, Episode 876)

In this episode of North Fulton Business Radio, host John Ray interviews Sarah-Anne Wildgoose, founder of SAW Design Studio. Sarah-Anne shares her journey from industrial design to graphic design and emphasizes the importance of visual storytelling in business branding. She discusses her extensive experience, including obtaining patents for surgical instruments and working in various industries like Tupperware and education. Sarah-Anne explains how she tailors her design strategies to fit client budgets and needs, the effective use of postcards in marketing, and the critical role of consistency in brand imagery. She highlights the importance of targeting the right audience and using compelling visuals to drive business success.

Sarah-Anne discusses the importance of understanding your target audience, the pitfalls of inconsistent branding, and how even businesses with modest budgets can achieve professional, memorable visual communications. Listeners will gain actionable insights on how to align design strategy with business goals, maximize marketing budgets, and create visuals that truly connect and convert.

Key Takeaways from this Episode

Visual storytelling accelerates business growth: Effective visuals help businesses communicate their brand story and value proposition, leading to better engagement and ROI.
Industrial design experience sets Sarah-Anne apart: Her background combines creativity and practicality, ensuring that design solutions are both innovative and feasible for production.
Start with strategy, not tactics: Many businesses make the mistake of jumping into marketing tactics (like social media or postcards) without first understanding their target audience or overall strategy.
Consistency is crucial for brand recognition: Clear, concise, and consistent visuals build trust and make a business memorable, regardless of size or budget.
Design for your audience, not yourself: Understanding the preferences and behaviors of your target demographic ensures your marketing efforts are effective (e.g., not all age groups respond to the same channels).
Small businesses can achieve big results: With thoughtful planning and strategic use of resources, even companies with limited budgets can develop professional, cohesive branding and marketing materials.
Graphic design bridges the communication gap: Good design translates complex business messages into visuals that attract, engage, and convert customers.
Real-world success stories: Sarah-Anne’s work has helped clients land major contracts and elevate their market presence through carefully crafted visual communications

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:00 Guest Introduction: Sarah-Anne Wildgoose
02:16 Sarah-Anne’s Journey into Design
06:19 The Importance of Visual Storytelling
07:57 Common Mistakes in Business Visuals
17:11 Effective Marketing Strategies
17:42 Success Stories and Client Examples
20:32 The Power of Postcards in Marketing
32:18 Conclusion and Contact Information

Sarah-Anne Wildgoose, SAW Design Studio

Sarah-Anne Wildgoose, CEO and Founder of SAW Design Studio, is a master visual storyteller with over 35 years of graphic design expertise bridging the communication gap between client and customer.

She has partnered with start-ups and prominent brands like Schick Razor, Georgia Pacific, and Birdsey Construction.

Sarah-Anne is passionate about accelerating business visibility in an oversaturated marketplace and shapes the design process in 3 ways:

Capitalizing on the fact that 80% of the population are visual learners.
Blending graphic design, branding, and marketing to identify the digital and print media to position clients in front of their target audience.
Designing marketing tools that work like magnets, attracting, engaging and connecting her clients to their customers.

Her strategy is graphic-driven messaging to create clear, concise and consistent brand stories that are memorable. Since emotions drive over 90% of decisions, color, font and imagery are used very strategically. As a brand curator, she ensures that all the marketing pieces fit and work together, because unity builds the know, like and trust. Working as a partner, a team extension, and collaborating with marketing and sales, her clients receive image-driven digital and print media to keep the brands top of mind, which results in improved revenue.

Working with clients in a variety of industries, some projects include:

Brand Identity and Brand Refresh development
Postcard programs to accelerate visibility to a specific targeted audience
Revenue-boosting sales infographics.
Requests for Proposals that secured contracts increasing the client’s revenue 35%
Designing 5 Brand Assets for a cybersecurity conference, providing consistent Brand Identity
Image-driven Pitch Decks boosting comprehension, fast-tracking understanding, closing deals faster

Website | LinkedIn

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific

June 4, 2025 by John Ray

North Fulton Studio

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific

00:00 /

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific (GNFCC 400 Insider, Episode 107)

Join GNFCC CEO Kali Boatright in this episode of the GNFCC 400 Insider podcast as she chats with Johns Creek Mayor John Bradberry and Boston Scientific Senior Director Brian Lynam, discussing how Johns Creek earned the #1 ranking as the best place to live by US News & World Report out of 850 cities nationwide.

Learn about major developments transforming Johns Creek:

New boardwalk at Town Center creating a unique lakeside civic hub
Boston Scientific’s $100 million facility bringing 340 high-tech jobs
Medley mixed-use development opening October 2026
Johns Creek’s designation as Georgia’s first BioReady Community

Hear insights on economic development strategy, corporate community engagement, and what makes Johns Creek a premier destination for families and businesses in North Fulton’s thriving life sciences corridor.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from this Episode

Johns Creek Achieves National Recognition – Ranked #1 Best Place to Live by US News & World Report out of 850 US cities for exceptional value and quality of life.
Boston Scientific’s $100M Investment – New manufacturing facility creating 340 jobs in engineering, supply chain, and endoscopy equipment production.
Innovative Boardwalk Project – Unique lakeside amphitheater and 15-foot walkway around city hall creating a premier entertainment venue.
Medley Mixed-Use Development – Major retail and residential project opening October 29, 2026, completing Johns Creek’s town center vision.
Corporate Community Engagement – Boston Scientific actively participates in local chambers and community volunteer programs, setting an engagement model.
Life Sciences Hub Strategy – Positioning as Georgia’s first BioReady Community attracts major companies like Boehringer Ingelheim to North Fulton.

Topics Discussed in this Episode

00:00 Introduction to the GNFCC 400 Insider podcast
00:49 Meet the Guests: Mayor John Bradberry and Brian Lynam
03:52 Johns Creek: A Top Place to Live
05:07 The New Boardwalk at Town Center
09:55 Boston Scientific’s Impact on Johns Creek
13:44 BioReady Designation and Future Developments
16:14 Introduction to Animal Life Sciences in Johns Creek
16:38 Community Engagement and Business Friendliness
17:17 Medley Development and Economic Impact
19:51 Excitement for the New Town Center
24:09 Boston Scientific’s Community Involvement
26:18 Future Vision for Johns Creek and North Fulton
30:51 Contact Information and Closing Remarks

Mayor John Bradberry, City of Johns Creek

John Bradberry and his wife, Christy, grew up in Sandy Springs. After college, they settled in the North Fulton area in what would later become Johns Creek. When Johns Creek was incorporated in 2006, John, like many other residents, felt that the new city offered its citizens the kind of protection and local control of policies and expenditures that would benefit the citizens directly.

When John married in 2003, they moved into their house in Johns Creek, where he served as the homeowners association (HOA) president of his neighborhood. Through that HOA role, John became increasingly aware of Johns Creek’s challenges and its newly formed government. He began attending City Council meetings and got involved in the Johns Creek Community Association. As a citizen, John started Preserve Johns Creek, a group dedicated to protecting its residential character and quality of life.

Before he was elected Mayor, John served four years as a City Council Member for Post 3. John was elected as Mayor in November 2021. His message for his campaign included three important priorities: Safety First, Building Greater Community, and Forward Together.

John is a graduate of the University of Georgia (UGA) with a BBA in Management Information Systems. He has a landscape design business as well as other business interests, mainly in real estate. John is a former United States Marine and a member of the Johns Creek Veterans Association. He has served on the board of One Johns Creek, a coalition dedicated to helping youth mental health and prevention of substance abuse. Christy attended Auburn University and is a pharmacist. Christy, John, and their daughter Gracie attend Northpoint Community Church.

Website

Brian Lynam, Boston Scientific

Brian Lynam is the Director of Operations and Site Lead at Boston Scientific in Atlanta, Georgia, where he oversees all aspects of site operations, manufacturing strategy, and continuous improvement initiatives. With more than 20 years of experience in the medical device and engineering sectors, Brian has held progressive leadership roles at Boston Scientific, including Senior Operations Manager and Senior Production Manager in both the United States and Ireland. His background includes significant expertise in engineering management, operational excellence, and cross-functional team leadership, contributing to Boston Scientific’s reputation for innovation and quality.

Brian holds a Bachelor of Engineering from Technological University Dublin and has completed advanced management programs at MIT Sloan School of Management and St. Cloud State University. Prior to joining Boston Scientific, he held key engineering and production positions at Johnson & Johnson and AMEC. Originally from Athlone, Ireland, Brian is also active in the Atlanta business community and maintains strong ties to his hometown. His leadership continues to drive Boston Scientific’s growth and operational success in the region.

About GNFCC and The GNFCC 400 Insider

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

How Purpose Builds Value Confidence, with Shane Jackson

June 4, 2025 by John Ray

North Fulton Studio

How Purpose Builds Value Confidence, with Shane Jackson

00:00 /

How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135)

In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the often-overlooked connection between understanding your personal purpose and being able to confidently communicate your professional value.

Shane reveals why the professionals who struggle most with confidence in their value are often those who haven’t done the deeper work of understanding what drives them and why their work matters. Through personal stories and practical frameworks, he shows how clarity about your purpose becomes the foundation for confident client conversations.

John and Shane dive into redefining purpose as something practical rather than mystical, the power of seeing your work as creating ripples of impact, and Shane’s “pebble in your shoe” technique for staying intentional about how you show up professionally. Whether you are struggling to articulate your value proposition or feeling stuck in value and pricing conversations, this episode offers insights that go far beyond typical business advice.

This conversation originally aired on North Fulton Business Radio, but the insights are so relevant to The Price and Value Journey that John wanted to share them here.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Purpose drives confidence – Service providers who struggle with value conversations often lack clarity about their own purpose and the unique value they bring

Purpose is practical, not mystical – Purpose is simply “the result you want from all the decisions you make in life.” It’s about how you want to experience your work

Purpose evolves and that’s healthy – Embrace that your sense of purpose will change over time as you grow and your circumstances change

Focus on impact, not memory – True legacy comes from the ripples you create through impacting others, not from being remembered

You’re already positioned to create value – Before seeking new opportunities, recognize the influence and impact potential in your current role and relationships

Small intentional changes compound – Use “pebbles in your shoe,” simple triggers that prompt you to ask, “Is this aligned with how I want to experience my work?”

Community amplifies purpose – Relationships and networks aren’t just business tools. They’re essential for discovering and living out your purpose

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:05 The Importance of Personal Purpose in Professional Services
00:22 Introducing Shane Jackson and His New Book
00:51 The Connection Between Personal Purpose and Professional Value
01:25 Insights from Shane Jackson on Purpose and Value
01:54 Rebroadcast from North Fulton Business Radio
02:28 Shane Jackson’s Background and Jackson Healthcare
03:56 Jackson Healthcare’s Role During the Pandemic
05:43 Discussing Shane Jackson’s New Book
08:19 The Concept of Purpose and Its Practical Application
14:11 The Evolving Nature of Purpose
16:45 The Journey of Purpose and Joy
19:09 Legacy and Family Lessons
19:54 The Futility of Building a Legacy
21:05 Impact Over Remembrance
22:02 Family Legacies: A Tale of Two Histories
25:06 Creating Ripples: The Power of Small Actions
25:41 Purpose and Leadership
28:53 The Importance of Community and Relationships
34:32 Practical Daily Changes for a Purposeful Life
38:17 Conclusion and Final Thoughts

Shane Jackson, President, Jackson Healthcare, and Author of This Is the Thing: About Life, Joy, and Owning Your Purpose

Shane Jackson is President of Jackson Healthcare, the parent company of more than 20 healthcare workforce services businesses that serve over 20 million patients each year. Championing its mission of improving the delivery of patient care and the lives of everyone it touches, he has led the organization through growth that has landed it on the Forbes® list of America’s Largest Private Companies; placement on the 100 Best Companies to Work For® and Best Workplaces in Health Care™ lists by Fortune®; a spot on the Companies that Care list by PEOPLE®; and nearly a decade of Great Place To Work® certification.

Shane is the author of two books: This Is the Thing: About Life, Joy, and Owning Your Purpose (2025) and Fostering Culture: A Leader’s Guide to Purposefully Shaping Culture (originally published in 2018 with a second edition in 2024). He has written for Fast Company and Forbes on the topics of leadership, workplace culture, and living and leading with intention. He also publishes insights on his own platform and is a frequent keynote speaker at conferences and events across the country.

In addition to the business he leads at Jackson Healthcare, Shane champions the organization’s LoveLifts community impact platform that focuses on improving access to healthcare and the well-being of young people. Under his leadership, LoveLifts partners with more than 450 nonprofit organizations annually, making a positive impact in local and global communities.

In 2024, Shane was named an Ernst & Young Entrepreneur Of The Year® National finalist, in addition to being selected as a winner in the program’s Southeast region. He also has been recognized multiple years on Staffing Industry Analysts’ Staffing 100, a list of the top North American leaders shaping the industry and influencing the workforce solutions ecosystem.

Shane serves on the boards of 3DE and King’s Ridge Christian School and is vice chair of the leader-led goBeyondProfit business initiative that promotes the belief that giving back is good for business. He earned an MBA from Emory University and a Bachelor of Business Administration degree from Harding University.

Website | LinkedIn

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

2025 GNFCC Nonprofit Award Winners Making a Lasting Impact: Chattahoochee Nature Center and RUMC Job Networking (GNFCC 400 Insider, Episode 108)

Key Takeaways from this Episode

Topics Discussed in this Episode

The Chattahoochee Nature Center

RUMC Job Networking

About GNFCC and The GNFCC 400 Insider podcast

Rebuilding with Heart: Andrew Brummer on Leadership, Trust, and Finding Your Voice (North Fulton Business Radio, Episode 878)

Key Takeaways from this Episode

Andrew Brummer, The Ardunan Village

About North Fulton Business Radio and host John Ray

Human-Centered Family Business Succession Planning, with Andrea Carpenter, The Transition Strategists, and Jamie Reynolds, Reynolds CFO Services (Family Business Radio, Episode 65)

Key Takeaways from This Episode:

Topics Discussed in this Episode

Andrea Carpenter, The Transition Strategists

Jamie Reynolds, Reynolds CFO Services, LLC

Anthony Chen, Host of Family Business Radio

Thinking Beyond the Leisure of Retirement, with Anthony Chen, Host of Family Business Radio

Transcript

Anthony Chen, Host of Family Business Radio

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136)

Key Takeaways from this Episode

Topics Discussed in this Episode

Noémi Beres, Podcast Connections

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences (North Fulton Business Radio, Episode 877)

Key Takeaways from this Episode

Topics Discussed in this Episode

Bryan Coley, Founder and CEO, REEL Experiences

About North Fulton Business Radio and host John Ray

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose (North Fulton Business Radio, Episode 876)

Key Takeaways from this Episode

Topics Discussed in this Episode

Sarah-Anne Wildgoose, SAW Design Studio

About North Fulton Business Radio and host John Ray

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific (GNFCC 400 Insider, Episode 107)

Key Takeaways from this Episode

Topics Discussed in this Episode

Mayor John Bradberry, City of Johns Creek

Brian Lynam, Boston Scientific

About GNFCC and The GNFCC 400 Insider

How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135)

Key Takeaways from this Episode

Topics Discussed in this Episode

Shane Jackson, President, Jackson Healthcare, and Author of This Is the Thing: About Life, Joy, and Owning Your Purpose

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

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