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Garrett Massey, Polyglot Labs

June 25, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Garrett Massey, Polyglot Labs
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NFBR producer Diane Lasorda with Garrett Massey, Founder and President of Polyglot Labs

“North Fulton Business Radio,” Episode 144:  Garrett Massey, Polyglot Labs

Garrett Massey describes the custom websites and web applications his company, Polyglot Labs, designs for clients as he speaks with host John Ray on this edition of “North Fulton Business Radio.”

Garrett Massey, Founder and President, Polyglot Labs

Garrett Massey, Founder & President, Polyglot Labs

Polyglot Labs is a technology solutions company that works with speed and creativity to solve business challenges with technology smarts and likable personality. They do that through two specialized companies they call labs – Eyesore and Cortex Digital.

Eyesore builds awesome websites and digital marketing that make companies look good and drive business. Find Eyesore at eyesoreinc.com.

Cortex Digital innovates elegant, web-based solutions for back-end processes, databases, and systems that improve technology investments and business results. Find Cortex Digital at cortexdigitalinc.com.

Learn more about how their custom digital solutions can help you simplify processes, solve problems, and make your work and life better at www.polyglotlabs.com.

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Show Transcript

Intro: [00:00:07] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:20] And hello again everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray, and we are coming to you from the Business RadioX Studio inside Renasant Bank. We love Renasant Bank and the great hosts they are for our studio location here in beautiful Alpharetta.

John Ray: [00:00:40] I want to welcome — we’ve got a great guest, and he’s a fun guest. He really is a fun guest, but I’m going to let him convince you of that, folks. Garrett Massey with Polyglot Labs. Garrett, it’s great to have you here.

Garrett Massey: [00:00:55] Thank you, sir.

John Ray: [00:00:56] So, you win the award. The Business RadioX Award that have just come up with for the most creative names for a company, right?

Garrett Massey: [00:01:05] Thank you.

John Ray: [00:01:05] You’ve got three different creative names for the different enterprises you’re involved with. Tell us about Polyglot Labs and what you do.

Garrett Massey: [00:01:14] Yeah, definitely, definitely. Well, Polyglot Labs is a technology solutions company that’s comprised of currently a couple of different labs, one called Eyesore and one called Cortex. Eyesore is a website design and development company that works with small and large businesses, as well as digital marketing agencies as a white-label partner to design and develop really good-looking websites. Cortex is an application development company that creates both web and mobile apps focused on solving some type of workflow, business process, issue, streamlining things, and making the end clients, as well as the business more money.

John Ray: [00:02:04] Cool. So, for those that already know you, this is a little bit of a change.

Garrett Massey: [00:02:09] It’s true.

John Ray: [00:02:09] So, you were originally Eyesore, and you’ve just changed the name of, let’s call it the mother company, to Polyglot Labs. And then, you’ve got two different business lines, and you’ve clearly defined those with these two names – Eyesore and Cortex Digital.

Garrett Massey: [00:02:26] Sure, sure.

John Ray: [00:02:27] I got all that right.

Garrett Massey: [00:02:28] You did.

John Ray: [00:02:29] Good.

Garrett Massey: [00:02:29] You did, you did. Yes.

John Ray: [00:02:30] Okay, cool.

Garrett Massey: [00:02:30] Our brand release was actually last Friday from Polyglot Labs. So, a few of our partners had heard the name prior to that point, but most of our clients and partners were not familiar with it. So, it gave us an opportunity to kind of branch out. We’re still doing the same types of work that we’ve done, but it gives us the ability to kind of focus our marketing efforts and really how we engage with our clients in kind of a more individual way.

John Ray: [00:03:00] Sure. So, I find it interesting that you call these two entities labs. Explain why.

Garrett Massey: [00:03:09] Yeah, definitely. So, we chose to use the terminology “labs” internally because we really liked the feel of an experimental approach. We do not come to the table with a solution that’s in our back pocket. We do not come to the table with a product off the shelf. We do come to the table with — it’s a process that we can use to hone in on what the best solution is for any particular client. What that’s done for us and for our clients is, really, it helps us hone in on what exactly they need, our client’s needs, and gives us the ability to do work that’s a little bit different every time. Kind of keeps our creative folks really engaged in the process because we’re not doing the same thing day in and day out. There’s always a little bit of a challenge there.

John Ray: [00:04:01] And you’re not, I guess, pushing product as it were, right, the term, but you’re not focused in on what your sacred elephants are-

Garrett Massey: [00:04:11] Sure.

John Ray: [00:04:12] … or sacred cows, or whatever animal that is. You’re really about looking at clients from what their needs are and what the problems they need solutions for as opposed to whatever you’ve got on the shelf now.

Garrett Massey: [00:04:29] Yeah, exactly, exactly. One of my favorite examples of that, I get probably two or three phone calls a week, this is anywhere from small business to large business, wanting an app. Everybody wants an app. And the first thing I do is try to talk them out of it because that is a profitable line of business for us, it’s shiny object for a lot of people, but it’s not a good fit for most scenarios. So, kind of taking that off the table, take a step back, and evaluating what folks really need gives us the ability to kind of help them nail down what will ultimately serve them the best.

John Ray: [00:05:09] And sometimes clients don’t know what they need, right?

Garrett Massey: [00:05:14] True.

John Ray: [00:05:14] So, you have to — that requires a little bit of a — it’s not that they are dumb or anything like that. It’s just that having that conversation and having that open inquiry as to, “Hey, we might not have everything on the shelf. So, let’s talk a little bit about what it is you’re trying to get to,” may help them clarify some things they really didn’t have a good handle on to begin with just because they hadn’t been asked the questions.

Garrett Massey: [00:05:40] Oh, yeah. Absolutely, absolutely. We believe in doing discovery up front is really, really key. We work with clients that have an amazing technical competency, and we were with folks that don’t. And they know a lot about their business, a lot about their problems, a lot about what they may think that they need from a technology solution, but we get to help them step through that process and why isn’t that being the best solution.

John Ray: [00:06:09] So, let’s talk a little bit, Garrett, about the Eyesore side of the business. So, Eyesore builds websites. That’s not like my teenager in the garage building with a website builder, right? It’s a little more complicated than that-

Garrett Massey: [00:06:29] It is.

John Ray: [00:06:29] … in terms of the kind of projects that you do.

Garrett Massey: [00:06:31] It is, it is. So, I started Eyesore two and a half years ago as a website design and development company, right. That’s kind of where we focused on. My background, at that point, had been in computer science. I’d just gotten out of college. So, I always had an interest in more complex projects. And we still do brochureware websites, buy page, about us, home page, contact us kind of deal because those do really serve an important purpose.

Garrett Massey: [00:07:00] We, also, develop more in-depth websites a lot of times for a lot of our marketing agency partners, other partners we serve as their technical team to help implement what their client ultimately needs. So, roughly, 60% to 70% of the work that we do on the Eyesore side of the world is in that white-label space where we’re partnering with a digital agency, a traditional marketing agency, video, event planning agencies to ultimately design and develop their clients’ projects. And that can look like a five-page website or that can look like a 12,000-page website that has a lot of custom functionality built in.

John Ray: [00:07:44] And for those that don’t know, that’s pretty common in the world of marketing agencies, digital agencies, that kind of thing to partner together. And so, you really come along as the highly technical side of a marketing agency that really don’t have any of those kind of folks typically, right?

Garrett Massey: [00:08:05] Sure, sure.

John Ray: [00:08:05] I mean, they’re more, I guess, right-brained kind of creative types, and they don’t have that technical expertise. You bring that to them.

Garrett Massey: [00:08:14] Definitely, definitely. The marketing agency, a lot of them, especially the Atlanta area, began to realize several years ago that it’s not in their client’s best interests, and it’s not in their best interest to keep everything in-house. So, the number of partnerships that we’ve seen, not only in just market agency hiring a developer to write a website or whatever, but video production, event production, AI, all the cool stuff that goes into a successful marketing campaign, they’re realizing, “Hey, we can partner somebody else, and we can kind of hone in and focus,” because there’s enough work for everybody to go around. And if they can partner with the best in the business to do each particular aspect of what they do, the end client ultimately gets a better product, a better experience, and it shows.

John Ray: [00:09:08] Folks, we’re speaking with Garrett Massey. And Garrett is the President and Founder of Polyglot Labs. Now, talk a little bit, if you would, about — I mean, it’s one thing for me to say you build a lot more sophisticated websites. It’s another thing to put that into something that our folks out there understand. Talk a little bit about maybe an example of some of the work you’ve done there.

Garrett Massey: [00:09:35] Yeah, absolutely, absolutely. On the Eyesore side, we’ve worked on many, many complex projects over the years on the website side of the world. One of my most memorable projects, one of the agencies that was employed by the US Military was hit up by the US Military to build a new website for the US 3rd Army, which is the army that is the combination of the Army, the Navy, the ,Marines the Air Force, all that stationed over in Afghanistan, Iran, Iraq, all the places that you really don’t want to be.

John Ray: [00:10:10] Oh wow.

Garrett Massey: [00:10:10] And they had a timeline of two weeks to build what turned out to be a 12,000-page website. So, we were able to successively not only design, and develop, and launch a website in that timeframe, we also had to learn an entirely new programming language and content management system to actually execute that project. So, it actually took two and a half weeks only because they held us up. It’s kind one of the more memorable projects on the website side of the world.

Garrett Massey: [00:10:46] On the application side of the world, gosh, we developed the application that the 2016 Democratic National Convention used to assign all of the hotel rooms to their delegates. So, it’s not just a matter of having 50 different delegation groups. It’s actually about a thousand. So, each stay, each lobbying group, the Kennedy family has a delegation. It’s kind of crazy. But prior to this solution that we developed being in place, they were actually planning all this using post-it notes. So, they’d have a big wall, and they would write down on the wall or on a post-it note the name of the delegation, how many attendees they had, and they would mark off the 5000 different hotels they had for that particular location for that year. And they would assign rooms based on post-it notes.

Garrett Massey: [00:11:43] So, we were actually able to come in and develop a web application that automated that entire process. It was so successful that they literally had to change the Democratic National Convention Committee’s passwords to get them out of it, so they could finalize the numbers. They had so much fun in their playing in different scenarios, figuring out, “Hey, put this group over here. That changes this and that.” So-

John Ray: [00:12:07] Wow.

Garrett Massey: [00:12:10] … kind of bringing it down to the small business side of the world, some of the applications we’ve developed really helped streamline processes in a little bit of a different way. One of my favorite examples, we have a relatively local client in the State of Georgia that is an in-home health care provider, and they have hundreds and hundreds of in-home health care providers that go out to people’s homes and assist assist their folks. They had a time clock system that would involve folks going to these people’s homes, picking up a landline, and calling in, and it would actually clock them in, and they’d call in again, and clock them out. Well, several years ago, this little a trend, not many people have landlines anymore.

Garrett Massey: [00:12:58] So, we developed a mobile app that the in-home health care providers were able to download on their phones, and go out, and actually clock in from the app, clock out from the app. We did a cool thing there. We planted a QR code in the folks’ homes, so you could scan it with the app, and it will clock you in. Well, QR codes can be copied, right. So, it wasn’t in the background, but it occurred, we actually grabbed their GPS coordinates at the same time that they scanned the QR code.

John Ray: [00:13:32] Oh boy.

Garrett Massey: [00:13:33] So, the first month it was running, we actually busted somebody checking in at McDonald’s, a few miles away from the patient’s home. So, that added a level of kind of validation-

John Ray: [00:13:48] Wow.

Garrett Massey: [00:13:48] … and type of feel to that. We also integrated in that particular application a series of text messages, a text messaging system setting. So, anytime there was an availability for a position, the folks in that particular area would receive text messages and all sorts of cool stuff.

John Ray: [00:14:05] So, for that client, you were solving a problem they didn’t know they had.

Garrett Massey: [00:14:10] Correct, correct. It was easier. It’s one point in time when the whole landline thing was relevant. They become less so, and they basically did not have the ability to clock in and clock out. And through developing this process, we kind of weeded out some folks that they didn’t necessarily knew that they had.

John Ray: [00:14:32] Yeah. Back to what we were saying earlier about bringing solutions to clients as opposed to the product off the shelf. The product off the shelf wouldn’t necessarily have solved that problem, right?

Garrett Massey: [00:14:43] No, it would not, it would not. And I mentioned earlier that we enjoy doing a discovery session on the front end of our projects. We get a good clean idea of what’s going on. We also like doing — and the word “agile” in my world, anyways, has been overused to death. It’s the idea of iteratively working on solving a problem in chunks of time called sprints, right. So, you’re kind of stepping through that process. We we enjoy taking elements from that process because we don’t want a client to be waiting 18 months for us to build something. We want to be able to put something out that has some value, that has some use, and then work with them to continue improving that because in 18 months, a lot can change in a business.

John Ray: [00:15:35] For sure.

Garrett Massey: [00:15:36] In three months, a lot can change in a business. So, the issues that may have been addressed at the very beginning of a project, a few months later may have changed or new ones may come to light.

John Ray: [00:15:50] We’re speaking with Garrett Massey. And Garret is the Founder and President of Polyglot Labs. So, I guess, the solutions, the applications that you develop come through the Cortex Digital side. I’m curious how that started because it’s interesting that if you’ve developed a pretty sophisticated business out of one that maybe for some companies is not so sophisticated, but you’ve developed a pretty high-end business in terms of the technology solutions you bring to the table.

Garrett Massey: [00:16:32] Sure, sure. There are a ton of folks out there that build websites. There are ton of folks out there that build websites really well.

John Ray: [00:16:39] And nothing against them by the way, right?

Garrett Massey: [00:16:41] Absolutely not, absolutely not. With my background, like I mentioned earlier, my undergrad is in Computer Science. So, when starting, I understood a lot of the theory that goes into what makes computer work, what makes good software work. And so, always had an interest in solving more complex problems. Very passionate about building excellent web presences that serve a need that we kind of meet a goal. But we had the opportunity early on to tackle some more in depth into the problems that our clients may have.

Garrett Massey: [00:17:16] And what it’s done for us on the Eyesore side is give us the ability to be a true technical partner to not only our agency partners but also our clients. We don’t have to give up because we ran into an issue that we can’t solve. We have a whole team of programmers. And that’s one of our kind of value-adds to our partners is we have an entire team of in-house developers. It’s not just one person. Solopreneurs in our space are great, but they run into the issue of being siloed away from everybody else. And, obviously, the internet kind of helps mitigate that. But at the end of the day, when you run into an issue, and you can lean over to someone sitting next to you and say, “Hey, what’s going on with this? Have you seen this before?” and work collaboratively to solve the issue, that gives an end client, really, a better product and a better experience because it’s all taken care of.

John Ray: [00:18:17] For sure, for sure. Now, I’m interested, and I’m sure our listeners are too because there’s always a search for talent, how do you get the programming talent you’re always looking for? Because there’s always a shortage of talent. So, how do you get the folks that you’re looking for? And here’s the real secret, how do you get them, if you’re headquartered in Griffin Georgia, because that’s where your headquarters is?

Garrett Massey: [00:18:46] Oh, yeah.

John Ray: [00:18:46] Right?

Garrett Massey: [00:18:47] Yeah.

John Ray: [00:18:47] So, I mean, you’ve got quite a few issues there. You have to address in building your business.

Garrett Massey: [00:18:53] Yeah. I remember the first time you and I met, you were shocked to learn that I had a problem-finding talent and programmers in Griffin, Georgia.

John Ray: [00:18:59] Right.

Garrett Massey: [00:18:59] Your mind was blown

John Ray: [00:19:01] My mind was blown. It still is.

Garrett Massey: [00:19:05] Griffin’s a really cool place but is not exactly Silicon Valley.

John Ray: [00:19:09] Right.

Garrett Massey: [00:19:10] And that actually has some unique benefits for us. So, to answer your first question on how we acquire talent, most of our folks, and we employed 15 or 16, folks something like that, most of our folks start out with us as interns, and they’re from the area or have an interest in living in the area. One of those recent fellows we hired lived up in North Georgia in a small town, wanted to live a little farther south in a small town. So, it worked out. But we try to keep a steady influx of paid interns in-house to give us the ability to, hey, they can do work for us that we don’t have to do, so that’s fantastic, but it gives us the ability to kind of get a true insight into folks as to how they work, what their strengths are, and whether or not they’d be a good fit to kind of keep on a little longer than just an intern.

John Ray: [00:20:08] Sure.

Garrett Massey: [00:20:10] So, most of our folks, as I mentioned, are kind of from our area or have a really strong interest in working in our area. We have some folks that live and work in Atlanta, but most of our folks are actually down in Griffin.

John Ray: [00:20:29] Pretty cool. So, I’m curious about what this split with Eyesore, with Cortex Digital, the split off that you have with these two that they’re still part of the same company, of course, Polyglot Labs, but why you thought that was necessary? Is it for marketing reasons solely or is there something else going on that makes sense?

Garrett Massey: [00:21:00] Yeah, definitely. So, we, really from day one, had two sides to our house. And there was overlap, and there still is overlap. We’ve always had what we call, at the time, a frontend and a backend side. Now, we call it kind of a digital presence side and a product development side. And even down our physical space. Half of our team is in one part of our offices, and the other half’s in the other, but there has always kind of been a logical distinction there.

Garrett Massey: [00:21:32] What we found back in the fall, we did a big survey of our clients, current and former clients, and asked them a handful of questions about what they like about us, what they don’t like, which was not too much, I’m proud of that, but then also kind of what the branding and messaging that we had in place for Eyesore kind of meant to them. And what we found was the types of products, and solutions, and services that we offer on what’s now the Eyesore side and what’s down the Cortex side really spoke to two different target audiences.

Garrett Massey: [00:22:16] And our goal with kind of the split from a marketing perspective was just that, it was for marketing purposes. Eyesore has a really, really fun personality. It’s really engaging and kind of creative. Cortex is fun and engaging as well, but it’s a little more buttoned up. It’s the branding that everybody will be seeing kind of roll out of the next several weeks. We’re coming up with stuff like whitepapers and you know.

John Ray: [00:22:48] Oh dear.

Garrett Massey: [00:22:49] Yeah, right?

John Ray: [00:22:51] That sounds pretty serious.

Garrett Massey: [00:22:52] It is, it is, it is.

John Ray: [00:22:54] Yeah.

Garrett Massey: [00:22:54] I work with a bunch of really, really smart people, thank goodness, but yes. So, the short answer to your question is yes, it was primarily for marketing purposes. Same team doing the same types of work, just spend a little bit differently.

John Ray: [00:23:09] Okay. So, I have to ask, do you spend most of your time on the buttoned-up side, or you over on the kind of wild and crazy side, Garrett? Which side are you on, buddy?

Garrett Massey: [00:23:21] I-

John Ray: [00:23:21] I’ve stopped [indiscernible].

Garrett Massey: [00:23:24] Yeah. No, in our offices, I bring chaos wherever I go.

John Ray: [00:23:29] Right.

Garrett Massey: [00:23:29] So, my personality is definitely more on the Eyesore side of the world, but I did tuck my shirt in for you today.

John Ray: [00:23:37] Well, thank you.

Garrett Massey: [00:23:37] Yeah.

John Ray: [00:23:40] We appreciate that. Though, seriously, I think you bring a lot of fun to your business. And I’d love for you to talk a little bit about that because that’s obviously part of keeping good employees, regardless of how attractive they are. I mean, because good people, whatever they do, will leave if they’re not having fun at what they do.

Garrett Massey: [00:24:08] Right, very right, yeah. Yeah, it’s — I think your question there is as how do we retain people and how is fun part of that.

John Ray: [00:24:18] Yeah. Yeah, exactly.

Garrett Massey: [00:24:20] And it really is a huge, huge part. So, I think, the biggest thing is not forcing any of it. There’s not some master strategy that I put in place to make sure people have X amount of fun, so they’ll around twice as long or anything like that. Not anything that maniacal or well thought out. But I do believe that if people enjoy what they do, they feel valued, they feel like they’re part of a team, and they will stick around. The folks that that work made have made a conscious decision to work with us, and they are part of kind of building and defining that culture that we have.

Garrett Massey: [00:25:09] When we originally planned on kind of breaking out a piece of Eyesore and calling it something else, the idea of Polyglot Labs, of kind of a mother company was not really on our radar. It was not really part of that plan. But in kind of talking through and hashing out, started to realize that, hey, people are kind of seeing us kind of split into two different entities, and there was nothing juju or anything like that going on, but it’s still one that there was a division there. And our team is really, really close knit. We go to lunch together every day. We do all sorts of crazy stuff. We can talk to them on the radio every day.

John Ray: [00:25:50] Well, we’re not regulated by the FCC so-

Garrett Massey: [00:25:52] Sweet, yeah, yeah. That’s right, that’s right. I forgot about that.

John Ray: [00:25:56] Right. We’re a podcast network, buddy.

Garrett Massey: [00:25:56] Yeah, there you go.

John Ray: [00:25:56] So, okay.

Garrett Massey: [00:25:58] There you go. Well, in case my mom is listening.

John Ray: [00:26:00] Oh, okay, okay. Okay. Well, let’s button it up. Yeah, okay.

Garrett Massey: [00:26:05] Exactly, exactly. But the idea of Polyglot Labs came out of that kind of concern kind of consciousness of that being a thing. We wanted folks to feel like they’re still part of the same team because they are. Want to feel pride in kind of both sides of the business individually, but everybody is part of the same team. And so, I think that feeling is really pervasive in Polyglot, and that’s been a big success for us.

John Ray: [00:26:34] So, unlike the big tech companies we read about that they’ve installed a massage table, or a pinball machine, or free lunch, or whatever they’ve got, right, whatever happy stuff they’ve got, it’s really more about how you treat people. Imagine that.

Garrett Massey: [00:26:52] Right? Right?

John Ray: [00:26:52] Imagine that.

Garrett Massey: [00:26:53] Yeah. It’s-

John Ray: [00:26:54] What a revolutionary concept.

Garrett Massey: [00:26:56] I patented it, trademarked it, and own it.

John Ray: [00:26:58] Yeah.

Garrett Massey: [00:26:58] But, yeah. No, it really is. And we have a very strict no divas rule in our office. So, particularly in the programming world, there are a lot of kind of lone wolf types that are very proud of the way that they do things. We don’t allow that. So, that’s another kind of facet of kind of what loops everybody in together. Nobody’s afraid to go ask for help. Nobody’s siloed away. So, it’s a ton of these little small things really kind of add up to having an organization that everybody enjoys being a part of 99% of the time. There’s that 1% where we’ve gone to each other’s nerves, but that’s pretty minimal.

John Ray: [00:27:46] And you’ve got some pretty intense work you’re doing. I mean, you described this project you did for the Armed Forces that was a very compressed two-week project where if you don’t have that emotional bank account fully deposited with your employees, you’re going to have problems when it comes to projects like that.

Garrett Massey: [00:28:11] Yeah. It’s huge. The buy-in that we have is astronomical. And my job is to really make sure we don’t take that for granted.

John Ray: [00:28:23] And happy employees make for happy customers.

Garrett Massey: [00:28:25] They do.

John Ray: [00:28:27] Yeah.

Garrett Massey: [00:28:27] They do. It’s just like this big beautiful circle where everybody tries to make everybody else happy. Then, things just kind of work out.

John Ray: [00:28:34] That’s great, that’s great. Great story from Garrett Massey. He’s the Founder and President of Polyglot Labs in Griffin, beautiful Griffin, Georgia. And Griffin is beautiful. That’s not a throwaway line. It’s a pretty town. So, Griffin, for those that have heard what you had to say, would like to hear more from you, like to check you out, tell them how to do. How to be in touch?

Garrett Massey: [00:28:57] Definitely, definitely. You can check us out at polyglotlabs.com. So, a polyglot is someone that speaks in multiple languages, right, or a polyglot program, or somebody that works in multiple languages. So, polyglot, P-O-L-Y-G-L-O-T, polyglotlabs.com and all of our information is there.

John Ray: [00:29:17] Outstanding, Garrett, thanks for being with us.

Garrett Massey: [00:29:18] Thank you. Appreciate it.

John Ray: [00:29:19] Absolutely.

John Ray: [00:29:21] Folks, today, you’re more connected than ever, and whether it’s your friends, or your family, or your life, Renasant understands how you bank, offering the mobile banking services that you need. Renasant also knows that, sometimes, you need to speak to real people with real answers. And that’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. For more information, go to renasantbank.com. That’s Renasant Bank understanding you. Member FDIC.

John Ray: [00:29:55] A reminder that you can listen to this show every Tuesday morning live at 11:30 a.m. Or if you miss any of our live shows, no problem. You can find us on iTunes, Stitcher, TuneIn, Spotify, whatever your favorite podcast app is – Overcast happens to be mine – or go online at northfultonbusinessradio.com. Check out the archive of our old shows there. Got some great guests just like Garrett that we’ve had here today. Please also follow us on Twitter, on Facebook, North Fulton BRX. That’s North Fulton BRX.

John Ray: [00:30:39] So, for our guest, Garrett Massey of Polyglot Labs, easy for me to say, I’m John Ray. Join us next time here on North Fulton Business Radio.

Outro: [00:30:56] Today, you’re connected more than ever – your friends, your family, your life. And banking is what you do on your time anywhere you like. Renasant understands how you back, offering mobile banking services you need. At Renasant, we also understand that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. Renasant Bank, understanding you. Member FDIC.

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Decision Vision Episode 20: Am I Ready for Workplace Violence?, An Interview for Bruce Blythe, R3 Continuum

June 20, 2019 by John Ray

Decision Vision
Decision Vision
Decision Vision Episode 20: Am I Ready for Workplace Violence?, An Interview for Bruce Blythe, R3 Continuum
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Bruce Blythe, Chairman R3 Continuum

Am I Ready for Workplace Violence?

Workplace violence is a much more common phenomenon than some believe. What are the personality characteristics of someone who might initiate a workplace violence incident? How should you mitigate the risk of these incidents? Michael Blake, Host of the “Decision Vision” podcast, addresses these questions and more with workplace violence expert Bruce Blythe of R3 Continuum.

Bruce Blythe, R3 Continuum

Bruce Blythe is the Owner and Executive Chairman of R3 Continuum. R3 Continuum provides employers with integrated crisis readiness, crisis response, and employee return-to-work services. They have assisted hundreds of companies worldwide with crisis, workplace violence, and business continuity planning, training, and exercising. They also provide consultations worldwide for diffusing serious disputes, hostilities, and workplace violence threats. R3 also works with insurers and large employers in accelerating employee return-to-work for workers comp disability and nonoccupational injury claims through North America and Australia.

Bruce Blythe is recognized internationally as an crisis management expert. He has been personally involved in resolutions of crises such as such as the 1993 World Trade Center bombing, the September 11th terror attacks, mass murders at the US Postal Service, and the Oklahoma City and Boston Marathon bombings. He serves as a consultant to numerous Fortune 500 executives and managers in strategic crisis leadership preparedness and response. Widely regarded as a thought leader in the crisis management and business continuity industries, Bruce is author of Blindsided: A Manager’s Guide to Crisis Leadership. Bruce has served in the military police of the US Marine Corps, is a certified clinical psychologist, has been a consultant to the FBI in workplace violence and terrorism, and has appeared on numerous national media outlets.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:04] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting and advisory firm that helps businesses and entrepreneurs make vision a reality.

Michael Blake: [00:00:23] And welcome back to another episode of Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic. Rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:42] My name is Mike Blake, and I am your host for today’s program. I am a Director at Brady Ware & Company, a full-service accounting firm based in Dayton Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Michael Blake: [00:01:07] Today’s topic is violence in the workplace. And in preparing for this program, I did a little bit of research, and I was surprised to learn the statistics. According to the National Safety Council, assaults are the fourth leading cause of workplace deaths in the United States. In 2017, assaults resulted in 18,400 and 458 fatalities. And to me, that was a stunning number. And anybody listening to this podcast, we’ve heard of the catastrophic workplace incidents. Often, a disgruntled or terminated employee that comes back to the workplace with a gun and ends in tragedy.

Michael Blake: [00:01:58] But what I’ve learned in doing background research for the show and, also, thanks to my long and dear relationship with our guest whom I’ll introduced in a minute, this is a much more common phenomenon than I think most people realize. And maybe that’s good. Maybe if we realized how dangerous it can be to actually go to work, we wouldn’t want to go to work anymore. So, maybe that’s a good thing.

Michael Blake: [00:02:26] But thankfully there are people like our guest today that help people both prepare for these incidents, mitigate the risk of them happening, and the damage occurs that when they do, and also inevitably when somebody kind of falls through the cracks, picking up the pieces when it happens.

Michael Blake: [00:02:48] And so, to that end, it is my immense pleasure to introduce, again, might my dear friend and longtime client, Bruce Blythe, who is an internationally acclaimed crisis management expert. He is the Owner and Executive Chairman of R3 Continuum, that provides employers with integrated crisis readiness, crisis response, and employee return-to-work services.

Michael Blake: [00:03:12] They have assisted hundreds of companies worldwide with crisis, workplace violence, and business continuity planning, training, and exercising. They also provide consultations worldwide for diffusing serious disputes, hostilities, and workplace violence threats. On average, they respond onsite to 1300 international workplace crises of all sorts per month. Finally, they work with insurers and large employers in accelerating employee return-to-work for workers comp disability and nonoccupational injury claims through North America and Australia.

Michael Blake: [00:03:48] Mr. Blythe has been personally involved in crises such as — and by personally involved, meaning resolving them, such as the 1993 World Trade Center bombing, the September 11th terror attacks, mass murders at the US Postal Service, and the Oklahoma City and Boston Marathon bombings, commercial air crashes, rescue of kidnap-and-ransom hostages in Colombia and Ecuador, hurricanes, earthquakes, fires, floods, and reputational crises.

Michael Blake: [00:04:16] He serves as a consultant to numerous Fortune 500 executives and managers in strategic crisis leadership preparedness and response. Widely regarded as a thought leader in the crisis management and business continuity industries, Bruce is author of Blindsided: A Manager’s Guide to Crisis Leadership. A book, which I’ve read by the way, and I firmly recommend. He has served in the military police of the US Marine Corps is a certified clinical psychologist and has been a consultant to the FBI in workplace violence and terrorism.

Michael Blake: [00:04:48] Bruce appeared on NBC Today’s Show, CNN, ABC’s 20/20, CBS’ 48 Hours. Pretty much, if they ever talk about this subject, Bruce is the guy that they call. And I can tell you that when he speaks, he commands a pretty high fee for doing that. So, I appreciate him giving us a slight discount for coming on the program. I could go on and on, but I think you get the point. Bruce knows what he’s talking about. Bruce Blythe, thanks so much for coming on the program.

Bruce Blythe: [00:05:16] Well, you just made me nervous, Mike.

Michael Blake: [00:05:19] I doubt that. I know you too well. I very much doubt that. You and I have known each other since R1. It’s been a while since it got to R3 Continuum. But let’s start with a little bit of a vocabulary lesson for the audience. When we hear about workplace violence, what forms does that take? As I mentioned in the intro, we all have heard about the gunman coming to the workplace and shooting lots of people. Is that the most prevalent form or what other forms of workplace violence do you encounter and try to help mitigate or resolve?

Bruce Blythe: [00:06:04] Sure. Well, the shootings are the least prevalent actually. The most prevalent forms of workplace violence are things like verbal and nonverbal threats, threat of violence, intimidation, bullying. Some of the sexual harassment, or sexual assault, or sexual violation kind of issues where people feel threatened. Stalking is certainly one of those things. And sometimes, it’s with a vengeance. And other times, it’s what they call a [radamania] where somebody has an unrelenting attraction to — usually, it’s a male toward a female, and won’t let go, and they just keep stalking or whatever. And that could be both physically, as well as on social media, or e-mails, or whatever. Fights certainly play into that. Hostilities of all sorts.

Bruce Blythe: [00:06:59] Those are the things that are most likely to occur in the workplace. And many of those things, then, are precursors to more serious levels of violence. The good news is that most people make threats. Most people who are hostile do not come in with a gun. So, that’s the good news. The bad news is we don’t know which one of those people are going to be the ones that end up shooting. We have a hard time. There is no psychological test, or list in the newspaper, or whatever that tells us who’s going to be the shooter, if you will, in the workplace.

Michael Blake: [00:07:33] And to your point, it’s so much more common than I realized. I actually was in Salt Lake City last week for a conference. And as it turned out, I had a layover. Actually, the first time in my life, I had a flight canceled on me. I had to be shipped off to a hotel. And I was in the bar having a beverage. I happened to sit next down next to a lady who has a a company in California. And we got to talking a little bit. And she was on her way where she had just fired somebody at one of their offices, and that person shoved her, tried to choke her, and, ultimately, of course, had to be separate and escorted out of the building.

Michael Blake: [00:08:19] And she told me that’s something that’s happened to her multiple times. And my jaw just dropped. In spite of the conversations you and I have had, it’s happened to her so many times that she had almost a nonchalance about it, and I was stunned. How common is that where maybe there are some workplaces where things like events like this can be so common that you almost get numb to it?

Bruce Blythe: [00:08:47] Well, I don’t know that you’re actually numb to it. I would be surprised if she’s numb to it. She can be nonchalant all she wants, but the fact of the matter is that she’s been lucky enough that she survived these things and not been hurt. So, I think that, sometimes, when you just dodge a bullet enough times, you think, “From that, I won’t get it.” The good news is that most of the time, even people that are hostile, that have triggers, like being fired, or feeling unfairly treated, or whatever it may be, that they’ve got a grievance about. Most people don’t actually act out violently in a very severe manner.

Bruce Blythe: [00:09:22] So, there’s certainly some warning signs there. I would recommend to her that she take a look at what can she do to address those kinds of things to be ready. So, many times, it’s kind of, “Well, I hope they don’t get violent.” Then, they do, and it’s like, “Oh my gosh.” And they get out of it by the skin of their teeth. But there’s some things that you could do to set up the room and set up the entire thing about who’s there, and maybe even have security or a police officer that may be not visible or may be visible. It depends on how you want to do it. But to actually plan out the contingencies, I think, is a really good idea. And we hope people do that. And so, many times, we know, they don’t think about it. You don’t like to think about things like that being worse than what you’ve experienced before.

Michael Blake: [00:10:09] And to a point, I kind of want to finish off the vocabulary part because I know another part of the business that, at least, you’ve dealt with, this scenario that you’ve dealt with in the past, has been violence that occurs due to crime, like a convenience store robbery, something of that nature. That’s sort of a different animal, isn’t it?

Bruce Blythe: [00:10:31] Oh sure. And it’s really hard to stop those kinds of things. Now, retail, customer service jobs, certainly taxi drivers. Less the Uber and Lyft type drivers because the people are identified who go in. A taxi driver, it takes somebody that’s anonymous, and they don’t know who they’re picking up. Police, certainly, they’re in the line of fire a lot. And interestingly, a real hotbed for violence is in medical arenas. So, hospitals, certainly emergency rooms, that sort of thing. A lot of violence in those situations.

Michael Blake: [00:11:09] I read something about that. That, in fact, with health care facilities and even nursing home facilities, the violence tends to be fairly prevalent. What are the kind of the scenarios that kind of set people off to that degree in your experience?

Bruce Blythe: [00:11:25] Well, when we talk about somebody just coming from the public that’s anonymous that may or may not have anything to do with the workplace, then, certainly, there’s nothing you can do about that. If a workplace has a high percentage of women in the workplace, there is an increased likelihood of domestic violence coming into the workplace. It happens a lot that. It could happen to men with a strange female spouse, or girlfriend, or whatever, but that’s less likely. But in those situations where you know that the person — you know them, or you’ve got a relationship with them, typically, it helps to understand the violent mind.

Bruce Blythe: [00:12:09] I think this is a big piece of what’s missing because so many times, the naive organizations, when they have a threat, they think about, “All right. There are temporary restraining order. Let’s call the police and have them arrested. And let’s get some guards with guns or without guns, either way. Maybe some cameras as well.” And if you stop and think about it, a restraining order didn’t stop anybody that would likely create violence. You think of some show, the kid that shot all the people at the Virginia Tech. I mean, they talked about having a restraining order on him because there was a young coed that was feeling intimidated by him, but that wouldn’t stop him. I mean, to violate a restraining order is no big deal when, actually, what you’re doing out there is shooting people. So, those kinds of things aren’t really what’s going to stop them.

Bruce Blythe: [00:12:59] To understand the violent mind, there’s basically three things that we see a common mental pattern. It’s interesting how again, and again, and again, as we deal with threatening individuals, the same mental algorithm and the same mental patterns are there. What is it that sets them off?

Bruce Blythe: [00:13:16] Number one, they get ego problems, okay. And what I mean by that is they have extremely or profoundly low self-esteem. I’m not talking about the kind of insecurities we all have. I’m too short, or I way too much, or don’t like my hair. We all have that, okay. I’m talking about people that have profoundly low self-esteem. And then, they don’t get into self-acceptance, or they don’t deal with it. Instead, what they do is they try to feel superior to other people.

Bruce Blythe: [00:13:43] And then, it becomes very important that they must win. They must stay ahead of other people. And they have to keep blowing up that leaky balloon, that is their ego. And if anybody challenges them – that happens in traffic, when somebody gets cut off. I mean, just like you’re not going to do something that’s going to cause me any inconvenience. So, the ego is one piece of it. That ego, low self-esteem. So, one thing you’re going to do, of course, is build them up.

Bruce Blythe: [00:14:10] The second thing is they would need to feel heard and understood. So many times, and like with this woman that you met in Salt Lake, the issue here is that so many times, they don’t feel heard and understood. And because they feel cut off, what happens is, then, they resort to whatever they can, to even the score. And too many times, it’s hostility or violence. So, you want to let them feel heard and understood because they almost always feel like they need to be heard and understood. Even some show, this kid in Virginia Tech, had a mutism disorder, whatever. People said they never heard the guy talk. He was just painfully shy, apparently. But even he left a manifesto on a videotape in his room because he wanted to be heard even from the grave because he knew what he’s going to do.

Bruce Blythe: [00:14:58] The third thing. So, it’s ego, it’s feel heard and understood. And then, the third thing is they tend to feel unfairly treated. We all have a strong sense of right and wrong, and they tend to feel unfairly treated. So, what can we do to come up with a win/win? It doesn’t mean we’re going to give the person a job back when they got fired, but it maybe we’re not going to challenge their unemployment compensation, those kinds of things. We’re going to give you a neutral reference if you have somebody call us for when you’re looking for another job. Those are the kinds of things that can help you understand where they’re coming from, and it can help reduce the likelihood that they’re going to take that next step.

Michael Blake: [00:15:40] So, we talked about health care facilities, a little bit about taxicabs. Are there other kind of industries and types of workplaces that tend to be more prone to violence? For example, I work for a CPA firm. Do I need to be afraid walking in one day and get popped in the mouth, or what other kind of high-risk industries out there?

Bruce Blythe: [00:16:02] Well, it’s a little bit like swimming in the ocean. You hear about the shark attacks and go, “Oh my gosh. I’m not going in the ocean.” A lot of people are afraid to do that. The fact of the matter is, statistically, the odds are very, very low that you’re going to get attacked by a shark if you swim in the ocean. The same thing about going to work. The overwhelming odds are that you’re not going to have to worry, Mike, when you go into work, or anybody else, that the odds are that nothing’s going to happen to you from a from a shooting standpoint. There may be some hostilities, there maybe some uncomfortable situations, but the serious kinds of workplace violence are very unlikely.

Bruce Blythe: [00:16:39] But I think back of, what are the kinds of organizations that are most prone? Back in the ’90s, I was involved in helping the US Postal Service with their mass shooting, some multiple mass shootings. So, they had one after another in different locations.

Michael Blake: [00:16:55] I remember that one.

Bruce Blythe: [00:16:56] And while I, certainly, wasn’t the only architect of helping them come up with this solution, it was a multifaceted, one of the things that was most important that, actually, once they set up a workplace violence program, including a policy, training for supervisors’ procedures of threat, a notification system, all those different kinds of things, the US Postal Service went for eight years without another shooting. That was with 750,000 employees at the time. Huge employer.

Bruce Blythe: [00:17:26] So, what is it that increases the likelihood for like the Postal Service and other organizations? Usually, and probably the thing that helped the Postal Service the most, was the fact that the supervisors were promoted from being a letter carrier to supervisor with no training whatsoever on how to manage people, how to let them feel fairly treated, how to give them — feel cared for, that sort of thing, give them positive regard. So, in those toxic environments where a supervisor or management is hostile toward employees or the employees feel unfairly treated, there’s that word again, they don’t feel heard and understood, they feel disempowered, those are the kinds of places where you’re more likely to have somebody to well up, and here they come. So, I guess, I would stop right there with that.

Michael Blake: [00:18:22] Yeah. And let me ask you this because I can think of other — I’ll even say with my own industry. A lot of what you’re describing is frequent in the accounting industry. We tend to promote people based on the fact they’re really good at auditing financial statements, and writing out 1040 forms, but we don’t necessarily do a great job of training them to be managers, especially if we’re not in the national firms. And we have our busy season. So, people putting in 60-70 hours a week. And thank God, I’m hitting my head, which is made of wood, that to my knowledge in the history of our firm, we’ve never had a workplace violence incident or anything like that.

Michael Blake: [00:19:03] I wonder if another element is that maybe you also kind of feel trapped in your job that if you work for the Postal Service, we know the benefits they have. The skills may or may not transfer easily to a private organization. Seniority is just sort of everything that you don’t even necessarily have that as an escape valve necessarily that you can just say, “Take this job and shove it. I’m going to find another one.” Do you think that’s a factor as well?

Bruce Blythe: [00:19:29] Absolutely sure. And, again, if, in fact, the job is such that you feel like, “I just can’t get another job with this kind of benefits, or with the seniority I’ve got, And I got to start all over again, or I can’t make the kind of money I’m making here, so I’m stuck with it. But I’m really, really frustrated with the way I feel like I’m being treated.” Again, it goes into the ego issues that, “I feel like a marginalized. I feel like I’m not heard and understood,” or “I can talk to them, and there’s no action. I feel unfairly treated.” Those are the kinds of things where some people are going to well up.

Bruce Blythe: [00:20:06] Interestingly, the people that don’t say anything that’s well up many times are the ones who are going to come up with the serious finals versus the people who are verbal about it, and maybe make threats, or loud and boisterous. It doesn’t mean those kinds of people aren’t going to be violent someday, but it’s that cold calculating person that doesn’t say anything many times are the ones that may be the problem. So, you need to kind of draw them out.

Bruce Blythe: [00:20:35] One of the ways that we diffuse threatening situations, and we don’t get the easy ones. Somebody who’s got the guns, they showed the co-worker in the car, and in the trunk of the car, and this is what I’m going to use. I’m the supervisor, and that kind of thing. They maybe got a history of violence. They don’t call us on the easy ones. We get called on the hard ones. One of the approaches we take and dealing with these things is — there’s no psychological test, there’s no way to really know for sure who’s going to be violent and who’s not. So, one thing to try to do is get inside their head.

Bruce Blythe: [00:21:11] And the way to do that is to make contact with them. Mike, if you were a person that is making threats, you felt unfairly treated at work, maybe you got ,fired whatever, if I were to contact you maybe by phone or face-to-face, however we’d like to do it, as a neutral third party and say something to the effect of, “My name is Bruce Blythe. I’m a neutral third party that’s being called in by X, Y, Z management. And basically, they understand you may feel unfairly treated or have a concern with whatever’s going on. And so, what I’d like to do, my job is to hear and understand your side of this situation, knowing there’s two sides to every story. And my job will be to report that back to management to make sure that this situation is handled fairly.” Let me ask you a question now, like you’ve been asking me, how would you respond if if you had somebody contact you like that?

Michael Blake: [00:22:07] Oh. I mean, I you would like to think positively. And look, I’m a repressed Irish Catholic, and I’ll be the first to admit it. So, I don’t own a gun. They terrify me. But I do kind of have that personality of internalizing and sort of have the long fuse. And my teenager will tell you that when the long fuse sort of hits zero, it’s not something he wants to be around. So, I do think that that — I think that engagement makes a big difference. You just got to have that safety valve.

Bruce Blythe: [00:22:51] Well, what happens in real life, because we’ve done this just hundreds and hundreds of times with individuals as you think, well, here’s this guy calling, I don’t know who he is, or contacting me, and I don’t know who he is. And so, I wouldn’t talk to them. In reality, we can hardly get all that out, my little scenario I just gave you there, before they start talking. Sometimes, I say, “I don’t want to talk to you, but…” And then, they’re still talking 30 minutes later. We know they want to feel heard and understood. We know they want to feel fairly treated. We know that if we build them up and find some good things about him. I do everything I can to like these people when I’m dealing with them. People don’t like the anti-social, hostile person.

Bruce Blythe: [00:23:33] And so, here, we’re in a situation where we can actually let this person feel heard and understood, fairly treated. And they’re not going to get the job back if that’s what they’re after, but what we can do is maybe come up with a compromise. We can better assess where they’re coming from or what their intentions are. We can talk to them about alternatives. We can serve as a conduit of communication, so they feel empowered when we pass the word on to management. Of course, management has more information on how better to handle this situation. So, it’s just we understand what the violent mind; and therefore, we know how to deal with it and how to help companies deal with that as well.

Michael Blake: [00:24:14] So, I’d like to go back to the of the Postal Service example. I didn’t realize — I knew you’d worked on it. I didn’t realize you had that kind of impact. And it’s worth kind of refreshing that that — I mean the Postal Services issues were so bad that the American lexicon adopted the term going postal to describe somebody that had just flown off the handle basically. So, should every organization have a plan like that, or do large organizations need more in-detail plans, or smaller have maybe more sketchy ones or more kind of outline-oriented ones set that way? If I’m a business owner, and I’m listening to this conversation, how do I think about whether or not I needed to retain you or somebody like you to put something like that in place?

Bruce Blythe: [00:25:06] Well, okay. So, the Postal Service had what? Was it something like 15 mass shootings in different locations around their system? And once they came up with a comprehensive workplace violence program, the key component there was to train supervisors on how to manage people and how to do it in a caring, fair manner, and not quite so autocratic.

Bruce Blythe: [00:25:32] So, they went for eight years with 750,000 employees, and the one employee that broke the eight-year record was somebody that hadn’t been with the company for three years. She was living in another city, went back to Southern California three years later. She was known for howling at the moon, talking to the moon, filling up her car with gasoline naked. I could go down the list. This is a crazy lady, okay. So, it wasn’t really their fault that an ex-employee came in and did the shooting even eight years later. They had a very effective program. The proof’s in the pudding.

Bruce Blythe: [00:26:09] So, if I’m an employer, it’s like, “All right. Well, wait a minute. I got workplace violence, you know. It’s like, you know. All right. So, Bruce here is saying that just having a temporary restraining order, which isn’t necessarily going to work.” If I were to shoot somebody, a restraining order is not going to stop it. It may stop some people from getting together, which is going to cause fights, which may lead into other kinds of violence. So, I’m not saying they’re not effective, but they’re not an end all be all. Call the police. If I get arrested because I made a threat or because I am threatening, first of all, I may not have done enough that I’m going to get arrested. And police don’t like to even deal with these things. If somebody hadn’t done anything yet, then they’d want to go deal with things where somebody had done something. So, that’s not necessarily going to work.

Bruce Blythe: [00:26:55] And, of course, having guards there, most places don’t want to have guns there. So, a guard with a walkie talkie is not going to stop anybody nor is a camera that it really has an intent. So, what do you need to have as a healthy company that wants to address this issue? Basically, four things, I would recommend. Number one, you want to have a policy that is well-publicized about workplace violence. There’s a lot of really good workplace violence policies out there. And it’s pretty much down to an art and science now what ought to be included there. It’s different in different organizations but, certainly, getting access to a policy is something to be pretty easy if you want to just do it on the cheap.

Bruce Blythe: [00:27:38] The second thing then is threat notification system. A threat notification system is one where employees understand that if there is a threatening situation, what they can do — and it’s a gut level feeling. Many times, that gut level feeling is what tells you more than anything else. Yeah, they may make a threat. Yeah, they may act in intimidating. Yes, they may have a history of violence, which are all indicators, okay, that they may be violent, but it’s that gut level feeling that says, “This is a person, I think, could really do it.”

Bruce Blythe: [00:28:08] So, if you have a threat notification system that people will use where they feel comfortable doing it. I don’t want to report somebody if they’re going to say, “Well, Reese said you were making threats.” Now, I’m on the hit list. I don’t want to do that. So, a good policy threat notification system.

Bruce Blythe: [00:28:25] And, now, if they get notified, you better have a threat management team that’s trained, that has standardized guidelines, which is the fourth thing. But I guess we clump that all together – a well-trained threat management team that has standardized checklists on how to handle this thing beyond the restraining order and calling the police, but some guidelines on how do you diffuse these situations. What are best practices? Those are the things that you need to have at a bare minimum, I would say. A policy threat notification system, and then the threat management team with standardized guidelines.

Michael Blake: [00:29:01] Okay, good. So, we’ve talked a little bit about restraining orders. That’s come up a couple of times. And I agree with you, they don’t seem to be that effective. And I think one of the reasons that they’re not that effective is that a shooter seems intent on not coming out alive from that incident themselves. It seems, more often than not, they take their own lives, or they wind up not being apprehended alive. I’m guessing that’s also another reason the restraining order is not all that effective. You can’t enforce it when they’re dead. Is that a common pathology for the workplace shooter that they’re just planning on doing as much destruction as they can on the way out?

Bruce Blythe: [00:29:44] 40% of the time, according to the government statistics, yes. 40% of the time, people commit suicide to do this kind of thing. Half the time, the others that are still alive, police officers may kill them. So, the fact of the matter is, certainly, it’s a risky business. If you want to live for long, you don’t want to be a workplace shooter. But with that said, the fact of the matter is that it doesn’t really matter if they’re going to act out violently, and then decide to kill themselves or not. In any case, the fact of the matter is that they feel unfairly treated, they want to commit a vengeance or whatever, or, sometimes, they just want to feel significant. I think so many of these school shootings, these kids, they feel like a nobody, that they’re an outcast or whatever. In their minds, they would rather feel significant in a negative way, and even die out of it than to feel like a nobody. And, again, it’s related to ego, it’s related to feeling unfairly treated, it’s feeling like they’re not heard and understood, and here they come.

Michael Blake: [00:31:00] We’re talking to Bruce Blythe, who is the Chairman of R3 Continuum, one of the world’s leading experts on workplace violence. I want to be respectful of your time. I just have a couple more questions if you can hang in there.

Bruce Blythe: [00:31:14] Sure.

Michael Blake: [00:31:15] One is, of course, even with the best of intentions, workplace violence happens. How can you and how can a company help kind of pick up the pieces after a workplace violence incident? Where do you kind of — if that happens in my office, where do I kind of go from there?

Bruce Blythe: [00:31:36] Well, we respond, you mentioned, 1300 times. I think it’s up to 1600 times per month now to crisis situations of all sorts. One of the common entry points for us and the one of the common calls we get is for crisis counseling. And so, there’s a social expectation, I guess, in the workplace that if, in fact, something traumatic like this happens, employers are expected to respond with a caring response. And so many times, they don’t know what that is. An employer that doesn’t have a preparedness ready for this kind of thing, they’re going to say, “Our hearts go out to the families, blah, blah, blah.” It rings hollow at this point. So, instead, caring is not a feeling. It’s behavioral. And so, employees must feel like they’re cared for. And, certainly, bringing in crisis counselors who are specialists in this kind of arena is helpful.

Bruce Blythe: [00:32:40] One of the things that I remember, I keep going back to Virginia Tech. I guess, I’m stuck on that today. But there were so many counselors who were saying, “I can help. I can help. Here I am.” The biggest issue was keeping counselors away. So, you certainly want to have people that know what they’re doing, that are skilled at this. You don’t want a plastic surgeon doing your heart surgery. And the same kind of thing. Just because you’re a mental health professional, it doesn’t mean you know how to handle these situations. So, one thing is to address the needs of those people who have been victimized. And it’s not just of the employees that work. It might be the families, it might be the people that are in the hospitals that have been injured. Who knows what else?

Bruce Blythe: [00:33:21] The second thing is that management must be doing the right things as well. And so, a big piece of what we do is helping companies understand, the company management understand how do you show caring, how do you do the right things, how soon do you bring employees back, what you need to do before you bring them back to work, how do you show caring over time, and how do you assess people who may have delayed responses, that sort of thing. So, it really comes from preparedness. But at a minimum, if you’re not prepared, then to get somebody in there that has been there before that can help out.

Bruce Blythe: [00:34:04] Just one quick other point about this, and that is at Syracuse University, several years ago, did a study about what leaders and organizations are the best crisis managers. And one of the correlates they came up with was that those managers who had an outside neutral third party who could help out, that was trusted, okay, and that was not emotionally involved in this thing, that had an idea of how to handle this thing. It was most helpful because when you’re inside the crisis’ bubble, it’s really hard to see outside that bubble, and what’s going on, and what their perspectives are, and what you should be saying, and how you’re being perceived, and how to address this thing. It’s a whirlwind, and it’s unexpected, and it’s high consequence, and people are watching, go on down the list. It’s very difficult if you don’t have somebody on the outside just kind of help steer the direction for you to, at least, assist. Not to take over but to assist in good management and what to do.

Michael Blake: [00:35:08] Bruce, as often as a case, I could talk to three hours of this, and we still wouldn’t run out of material. But I know you got things to do, and you have one of 1600 incidents to respond to this month.

Bruce Blythe: [00:35:21] Not all. I can’t do them all. Thank you. I’ve got a good network, but thank you.

Michael Blake: [00:35:26] But how can people contact you for more information if they want to learn more about this topic or more about the kind of services you guys provide?

Bruce Blythe: [00:35:36] Well, R3 Continuum, I mean, just look them up online. A lot of times, people don’t know how to spell continuum, which is two Us in it. So, our web addresses are r3c.com, probably the best way to do it. Just contact us that way. All of our contact information is there at r3c.com.

Michael Blake: [00:35:57] Bruce, thank you so much. And the next time you’re in Atlanta, I owe you dinner.

Bruce Blythe: [00:36:01] Hey, that sounds good to me. I’m coming soon.

Michael Blake: [00:36:05] There, excellent. So, that’s going to wrap it up for today’s program. I’d like to thank Bruce Blythe so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week, so please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor’s Brady Ware & Company. And this has been the Decision Vision Podcast.

Tagged With: corporate finance, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, domestic violence, employer violence, going postal, mezzanine debt, Michael Blake, Mike Blake, preventing workplace violence, R3 Continuum, restraining order, sexual harassment, temporary restraining order, threat management team, threat mitigation, threat notification system, violence in the workplace

The GNFCC 400 Insider: Millennials in the Workplace, An Interview with Hilary Lew, City of Alpharetta, and Sophia Niemeyer, Smile Doctors Braces

June 19, 2019 by John Ray

North Fulton Studio
North Fulton Studio
The GNFCC 400 Insider: Millennials in the Workplace, An Interview with Hilary Lew, City of Alpharetta, and Sophia Niemeyer, Smile Doctors Braces
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Hilary Lew, Tori Kerlin, and Sophia Niemeyer

Episode 25, Millennials in the Workplace

There’s been a lot of conversation about the defining characteristics of millennials, particularly about their impact on the workplace. So why don’t we hear from millennials themselves and get their perspectives? That’s exactly what this edition of the “GNFCC 400 Insider” features, as GNFCC Communications Coordinator Tori Kerlin interviews Hilary Lew, City of Alpharetta, and Sophia Niemeyer, Smile Doctors Braces.

Hilary Lew, Special Events Coordinator, City of Alpharetta

Hilary Lew

Hilary Lew is a millennial living in Georgia, originally from Honolulu, Hawaii. A graduate of Georgia Tech, she currently works with the City of Alpharetta’s special events division to produce annual food, music, and art festivals for one of the fastest growing cities in the state. She lends her experience in event planning to other nonprofit organizations, serving on the Board of Directors for the Atlanta International Night Market and on Concrete Jungle’s event planning committee. Committed to seeking dynamic social environments, she also works part-time at Ameris Bank Amphitheater, her first job out of high school. You can find Hilary on Instagram @hillabalew.

Sophia Niemeyer, Local Marketing Liaison, Smile Doctors Braces

Sophia Niemeyer

Sophia Niemeyer is a 2012 graduate of Milton High School in Milton, GA and a graduate of St. Catherine University in St. Paul, MN with a Bachelor’s of Arts degree in Communication Studies and a minor in History. After graduating college, Sophia returned to North Fulton to begin her career having gained experience in both nonprofit and the private sector. Currently, Sophia is a Local Marketing Liaison for Smile Doctors Braces and helps with local marketing efforts in twelve states, including three clinics in North Fulton. Sophia is a regular at Pro Alliance and other chamber events and firmly believes in the power of community involvement. Outside of the office, Sophia is a 200 Hour certified yoga teacher and practices at Lift Yoga in Alpharetta, GA.

About GNFCC and “The GNFCC 400 Insider”

Tori Kerlin, Communications Coordinator, GNFCC

“The GNFCC 400 Insider” (formerly “North Atlanta’s Bizlink”) is presented by the Greater North Fulton Chamber of Commerce (GNFCC). The host for this episode is Tori Kerlin, Communications Coordinator for GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

  

 

Tagged With: GNFCC, greater north fulton chamber, Greater North Fulton Chamber of Commerce, Hilary Lew, millennial leadership, millennials, Millennials in the Workforce, millennials in the workplace, Smile Doctors Braces, Sophia Niemeyer, The Greater North Fulton Chamber of Commerce, Tori Kerlin

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

June 18, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Gregg Burkhalter, "The LinkedIn Guy" and Personal Branding Coach
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John Ray with Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

“North Fulton Business Radio,” Episode 143:  Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Why is building and maintaining a personal brand so important? Why should corporations not just encourage but train their employees on using LinkedIn to build their personal brand? Gregg Burkhalter answers these questions and much more as he speaks with Host John Ray on this edition of “North Fulton Business Radio.”

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars. He is also a frequent speaker at civic and chamber events and area universities.

For more information or to connect with Gregg, you can go to Gregg’s website or connect with him on LinkedIn here.

 

 

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Show Transcript

Intro: [00:00:06] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again, everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray. And we are coming to you from the Business RadioX Studio inside Renasant Bank. Folks, today, you’re connected more than ever, whether it’s your friends, your family, or your life. Renasant understands how you bank, offering the mobile banking services you need. Renasant also knows that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. For more information, go to renasantbank.com Renasant Bank, understanding you. Member of FDIC.

John Ray: [00:01:02] And I want to move to an old friend, a great guy, serves his clients extraordinarily well, Gregg Burkhalter, the LinkedIn guy.

Gregg Burkhalter: [00:01:15] Hello, John Ray.

John Ray: [00:01:17] A personal branding coach.

Gregg Burkhalter: [00:01:17] Great to be here. Thank you. By the way, your studio is amazing.

John Ray: [00:01:21] You like it?

Gregg Burkhalter: [00:01:22] I think you took it up a notch or two, man.

John Ray: [00:01:23] Well, thank you. Well, you were here, I guess, maybe a year or so ago. And you were at our old place, and we’ve moved on up.

Gregg Burkhalter: [00:01:32] I will agree. This is a great facility. Renasant is like a prime location to do this kind of thing. So, congratulations.

John Ray: [00:01:38] Thank you, sir. I appreciate that. So, for those that don’t know you, and those that are increasingly smaller number of people that don’t know Gregg Burkhalter, but for those that don’t know you, tell them a little bit about who you are and what you do.

Gregg Burkhalter: [00:01:51] Well, Gregg Burkhalter is a personal branding coach who happens to be known as the LinkedIn Guy. And what I do is I help professionals define their personal brand and work with them on a strategy to build that brand. There is a couple of ways you do that. You do it in person, and you do it online. And, of course, my tool of choice for doing it online is LinkedIn. And, originally, I started out doing more one-on-one training sessions. That was sort of my business model. I and did very well at it and got to really work with some elite clients. I continue to work with some elite clients on personals consulting, but I recognized early on that if I want to have the biggest impact on the most number of people, I’ve got to do some corporate stuff.

Gregg Burkhalter: [00:02:31] So, I’ve got to expose myself to more group presentations. And that’s sort of my focus change in the last year or so where I’m doing more corporate and group presentations. And I’m enjoying that. And the reception has been very overwhelming because what’s so cool is, is the company marketing landscape has dramatically changed in the last year. Most are aware, some or not. The way that market to your customer and the way you attract new clients has totally changed. And we’ll probably get into that conversation later on, but that fact has allowed me to talk to more companies.

John Ray: [00:03:00] Yeah, I do want to get into that because you really kind of eat your own cooking, shall we say, because your branding has changed over time, and you started out really focused on LinkedIn, the platform, and you are now really talking about how LinkedIn is a tactic in a bigger strategy, which is, how do you brand yourself personally and professionally.

Gregg Burkhalter: [00:03:26] Correct. I believe when you define your personal brand, you don’t define a brand that’s going to be your brand from now until you quit doing what you’re doing. You’ve got to always be constantly making yourself aware, is my brand value the same as it was a year ago? And if it’s not, what components have increased in value? And I recognize that my personal branding skill set was increasingly my value of [indiscernible].

Gregg Burkhalter: [00:03:49] So, recognizing that fact after a couple of friends brought it to my attention, I decided to put a little bit more emphasis on the personal branding. Once I did that, the timing could not have been better. The business environment started to recognize the value of personal branding, I had people ready to hear my message about personal branding, and that exposure continues to grow. So, the timing was good, and I’m on the path now to spread the word about your personal brand is your gateway to career success and building relationships as part of building that personal brand.

John Ray: [00:04:18] There are a lot of perceptions, Gregg, about what a personal brand is. Why don’t you give your definition? What is a personal brand?

Gregg Burkhalter: [00:04:26] My definition is your personal brand is what people think, feel, or say when they hear your name, or they see your face or name. The short version for that real worthy explanation is this – your brand’s not what you say you are, that’s what other people say you are. And believe it or not, whether you know it, you have a personal brand. You may not be aware of what it is, but you really do know. And a good way to start that query into figuring out what is your personal brand, Google your name. That’s what everybody in the world does when they hear of you or meet you,

Gregg Burkhalter: [00:04:58] In fact, when you go on a job interview, or you’re going to have a meeting with somebody, don’t be worried about that first impression when you walk in the room. That’s your second impression. They already have the first impression. They’ve Googled your name, they’ve checked out your LinkedIn profile. They’re looking to see if the person they found online is the same person that walks through that door.

John Ray: [00:05:17] If it all matches up-

Gregg Burkhalter: [00:05:18] That’s right. Hopefully, you’ve got them so jazzed up by your online presence. Then, when you come in, in person, you just nail it.

John Ray: [00:05:25] Got you. So, you’ve got a personal brand whether you know it or not, so you better tend to it. Now, there are a lot of different aspects to this, whether you’re a job seeker, whether you’re an entrepreneur, professional services provider, whether you’re employee in corporate. Maybe talk a little bit about those different aspects of someone carrying a personal brand.

Gregg Burkhalter: [00:05:51] Well, let’s just say you’re a job seeker out there, your personal brand can make the difference between you getting a job and not getting the job. If you’re competing against someone else with similar education, similar skill set, if you have a strong personal brand, you’re going to get that gig. In fact, I don’t know if you’ve recognized this, but the professional toolbox is totally different than it was, say, five years ago. In fact, when I came along, my professional toolbox was a real skinny flat toolbox. It had two things in it – my education and my experience. Now, the toolbox of the professional man and woman is huge. It has two new power tools that will change your life and your career. Those two new power tools are a strong personal brand and an engaged professional network. Those last two will change your life.

Gregg Burkhalter: [00:06:39] Now, when you’re working for a company, we’re talking about personal branding. When you’re working there, you’ve got to build up your credibility in a company. You do that by being more active, being a fixture at a store front for the company to help spread the brand, become a thought leader for your company. Those kind of things build your personal brand inside of the company, which increases your value and also attracts more people to your company. So, personal branding for company exposure is very important.

Gregg Burkhalter: [00:07:04] Let’s talk about career loss. I talk with a lot of C-level executives. They have a challenge with personal branding because as ladder career C-level executives, that term is totally new to them. They’ve been underneath that corporate veil for 20 or 30 years, and they’re about to leave it. That is extremely scary. So, when I talk to a lot of C-level people, I start out as a cheerleader, re-motivator, re-imager, brander. I go through the whole process. I’m pointing them in the right direction. And this past week, I had a situation arise that actually created a brand-new talking point for me I’ve never said before. I’m going to give it to you right now.

John Ray: [00:07:41] Okay, lay it on me.

Gregg Burkhalter: [00:07:42] If you are a C-level executive, and you’re about to retire, you have to make the decision, at least, six months before you retire, is there any possibility you might change your mind and come back in the workforce? Because if you think you might change your mind, you better maintain your digital presence while you’re thinking it out. If you leave the workforce and get sull and dormant for six months or so, and try to come back, it is a tough task. So, again, if you’re C-level level out there, and you’re about to retire, do some soul searching. Do you want to continue to work? Is there a possibility? If there is, continue to be present in the professional world because it’s harder to stay present and energize that presence than to totally go away and try to reintroduce yourself to people who have forgotten about you.

John Ray: [00:08:30] Sure, sure. We’re speaking with Gregg Burkhalter. He’s the LinkedIn Guy, Greggburkhalter.com. Now, Gregg, let’s come back around a dive into LinkedIn for a second because you are the LinkedIn Guy. LinkedIn has changed dramatically over the last couple of years. I mean, we could point to the Microsoft acquisition and all the investments that Microsoft has made in the platform. How has that changed for the better for using LinkedIn as a personal branding tool?

Gregg Burkhalter: [00:09:03] Well, I’ll tell you, Microsoft’s purchase, I was a little concerned when I first heard about it, but here we are three years later roughly, I’m extremely impressed. I can tell that Microsoft has put a lot more resources into LinkedIn. I can tell they’re really focused on making the platform easier to use, making it where people are engaged and want to use the platform, and creating tools and resources not only to build digital relationships but also take digital relationships and maintain those in the real world. It’s going both ways now with certain things that LinkedIn have in their app program. So, I’m really impressed with that.

Gregg Burkhalter: [00:09:37] There’s always new features coming out every single day to help you do things on LinkedIn to grow your brand. One of the latest ones is video. As you well know in anything nowadays, video is a prime component in brand exposure and also getting your message out there. So, LinkedIn now has video. LinkedIn is also rolling out, limited basis so far, LinkedIn Live, which is a streaming service. Most people aren’t even aware that LinkedIn has added a cell phone mobile app. You can do voice messaging and video messaging easily from your device.

Gregg Burkhalter: [00:10:08] Also, talking about building those real-world relationships from digital relationships, when you’re out there in the field, you can take out your LinkedIn mobile app, and you can share locations with somebody you’re going to be meeting with, and also check your calendar from inside of LinkedIn, and make an appointment to meet somebody using the LinkedIn app. Some really cool stuff like that. Also, if you’re at a gathering, like a networking event, you can bring out your LinkedIn mobile app, and push a button, and you can see all the people within like a hundred feet of you in that room. A great way to build connections with people you don’t know. So, LinkedIn is focused on connections, expanding the network. 630 million people on LinkedIn right now, so they are growing rapidly. That $26.2 billion purchase by Microsoft has proven to be a winner for them.

John Ray: [00:10:52] Sure, absolutely. Now, let’s get back to that C-level executive or that corporate employee. So, you’ve listed all these different additional enhancements that LinkedIn has laid out there for us to use. And I can see somebody out there right now saying, “Greg, I don’t have enough time as it is right now. How am I going to distinguish between all these different aspects of LinkedIn I should use, not use? What should I pay attention to? What should my focus be?

Gregg Burkhalter: [00:11:26] Your focus should be on having a strategy because just being on LinkedIn is not the strategy. It’s, what am I going to do? When am I going to do it? How am I going to do it? As a corporation or a company right now, I can tell you, you’re number one focused on trying to grow your brand is building the personal brands of your employees because your employees are the gateway to brand exposure for your company. As I alluded to earlier in our conversation, one of the main changes in the business environment now is your customer and your future employee don’t believe that company message like they used to. They’re a little skeptical about because you’re marketing to them. What do they believe? They believe the personal brand and the messages of your employees.

Gregg Burkhalter: [00:12:06] So, empower your employees to be ambassadors for your company because they are the ones that actually create the relational connection with your customer. People do business with people. They are the person they get attracted to. So, empower your employees. Not only does it help your brand grow for your company, it’s a good professional development item for your employees. It makes them know that you care about them, tends to make them stay around longer, and they also are turning to people who are thought leaders for your company, it can really help generate some real goodwill for your company.

Gregg Burkhalter: [00:12:39] So, you cannot walk away from branding your employees. The old saying is “Why do I want to brand my employees? Somebody might hire them away.” What if you don’t brand them? That is the worst scenario right now. In fact, I brought a quote in with me. I was hoping I’d have opportunity to do this because I read an article yesterday on LinkedIn by Mark Schaefer. In fact, I shared it on my profile. And this quote was just eye opening. And I want to make sure I got it right. He said, “If you’re still on the fence about personal branding and its cumulative impact in the business world, you’re on a probable path of obsolescence.”

John Ray: [00:13:14] Wow.

Gregg Burkhalter: [00:13:16] That pretty well sums it up right there.

John Ray: [00:13:17] It does, it does. But I’ve got to push back here a little bit. So, if I’m at a big company, I’ve got a manic chase for good people because that’s always a problem, keeping and retaining good people for any company, why do I want to highlight them on LinkedIn? You talked a little bit about that but dig into that a little deeper because that scares me if I’m an employer.

Gregg Burkhalter: [00:13:46] All right. Well, let me give you a figure that might make you more charismatic to that idea. On average, the employees of a company have ten times more followers than the company has followers. So, in other words-

John Ray: [00:13:58] Even the biggest corporations?

Gregg Burkhalter: [00:13:59] Correct.

John Ray: [00:14:00] Really?

Gregg Burkhalter: [00:14:01] The biggest corporations have a lot of employees. You take the connections of all your employees and add those up and take how many followers you have on the LinkedIn company page, you probably have ten times more followers of your employee pages than you did a company page. They provide the exposure. And there’s something about a personal message and an emotional message that is more received, better received than a pitch on the company page. If I were you, connect with someone on LinkedIn as a general rule, you’re not inviting me to pitch you on anything.

John Ray: [00:14:29] True.

Gregg Burkhalter: [00:14:29] You’re inviting in to build a relationship, a relationship based on trust and the value you bring to them. Company page, when you follow a company page, you’re saying, “Please sell me something and please pitch me.” So, tell me about the whole deal how business is done nowadays. Relationships are a big part of the business process. As you probably have noticed, especially in the B2B world, the sale does not go very fast. It takes a lot of nurturing along the way. You don’t send somebody an offer, and, automatically, it closes. There’s a lot of relationships, a lot of conversations occur. So, that emotional relationship of the nurturing of the deal is very important on you closing that deal. And chances are great. If you didn’t have a strong personal brand, and you were not able to build a relationship with a future client, you’re not going to get that sell anyway.

John Ray: [00:15:16] It strikes me that — and I’m going to affirm where you’re coming from on this. It strikes me that it’s pretty shortsighted to think that LinkedIn is the only way for good people to be found, that recruiters, that their whole business is finding good people, and they were doing that long before LinkedIn came along, right? So, it’s a little counter-intuitive to think that, “Well, if we can just keep our employees off of LinkedIn, they won’t be found.”

Gregg Burkhalter: [00:15:45] Well, you keep your employees off LinkedIn, and your customers will never see your brand at the level that you see it. In fact, on LinkedIn, during my presentations when I talk, I talk about the fact that most people on LinkedIn are not looking for you, they discover you. Especially your customers, your customers not looking for you. They discover you. And 90% of the time they discover you, it’s not on your company page. It is on the personal page of one of your employees who has created engaging content that they’ve seen and said, “You know what, this person is a thought leader.” That’s how they find. Of course, there are some people hunting for you on LinkedIn. As you said, recruiters might be looking for you. And, also, people don’t want to sell you stuff, but your customers and your future employees, as a general rule, they discover you.

John Ray: [00:16:26] True.

Gregg Burkhalter: [00:16:27] They discover the magic of your brand as conveyed by your employees.

John Ray: [00:16:31] We’re speaking with Gregg Burkhalter, the LinkedIn guy and personal branding coach and expert. Now, Gregg, how do you work with a company that says, “Okay, I bite. I want to work with you. Help me. Help my employees build our brands.” That’s plural, “Build our brands together.”

Gregg Burkhalter: [00:16:54] Got you. Well, there’s not one size fits. The beginning of that process is a conversation at length about what their business is about, who their customers are, the challenges they’re having on LinkedIn. And whenever I know I’m going to talk to somebody about a LinkedIn training session in the future, I never look at their LinkedIn profile before I speak to them, and I never look at their company page. I want to put myself in the position of their customer or future client. When I talk to them for the very first time, they tell me what they’re about. I listen to what they say. And then, when I go to their LinkedIn profile or company page, I know if there’s a disconnect or what’s going on there.

Gregg Burkhalter: [00:17:31] Once I do that assessment, then I know what I can do. As a general rule, most companies now in the corporate world could really benefit greatly from my one hour or what I call the LinkedIn Power Hour. It has taken me several years to be able to get them 60 minutes of time a total overview of LinkedIn – what it’s about, the psychology, what you do, how to build your personal brand, and give you a to-do list of what you do every day on LinkedIn. It’s taken a while to get there, but I’ve got that down. So, every company could benefit from that.

John Ray: [00:18:01] True.

Gregg Burkhalter: [00:18:01] There’s an extended version of that, which includes a one hour of hands-on LinkedIn training, where we build the foundation of LinkedIn, and then we go under the hood of LinkedIn, and show you what everything does, including the buttons you’ve never seen before, and I give you an opportunity to watch me do my daily activity on LinkedIn, to hear my psychology, to see about psychology, to see my technique. So, when you leave there, you’re empowered with confidence to go out there and start using LinkedIn.

Gregg Burkhalter: [00:18:28] Now, here’s the thing that happens a lot of times when I train companies, I have to warn them. I’ll go into a company, we’ll talk about LinkedIn, and they get fired up. And the first thing they want to do is the next day, go out on LinkedIn, and blow it wide open with content. You can’t do that.

John Ray: [00:18:44] Right. You can’t turn the battleship in one day, right?

Gregg Burkhalter: [00:18:48] But you know what, it gets people thinking about me because when that happens, they say they must have heard Gregg Burkhalter speak. I get blamed for that all the time. So, as a general rule, if you’re not active on LinkedIn, you’ve got to ease your way into it because LinkedIn is really not about you, it’s about the value you bring to the community. So, if you get on LinkedIn from 0 to 100, what that feels like is you walking into a networking group, walking in the door, and passing out your cards and flyers to everyone in the room, and leaving the room, and never saying a word. What they say is, “Who was that?” So, you got to have a strategy on LinkedIn. It’s not 100 miles an hour out of the gate.

John Ray: [00:19:24] Now, let’s back up to that point where you’re checking out someone’s profile and that kind of thing, that when you get to that point, is that where the term that I’ve seen on your profile page, brandstorming — I’ll get that right. Brainstorming, is that where that term comes in?

Gregg Burkhalter: [00:19:41] Brandstorming comes shortly after that.

John Ray: [00:19:44] Okay.

Gregg Burkhalter: [00:19:44] I hear them talk about what they think their brand is about, I’ll look at their profile, and then I give them what I feel as a first impression of brand is. So, that is the beginning of the brandstorming session. And we kind of talk back and forth. I want to know, in priority, what are the most important things in what you’re trying to do? Tell me some of the things. What are your branding items that you feel in your mind are the most important things? And I listen to them tell me those items. Well, they may either tell me those items in non-clear terms. I have to clarify in better terms what they’re trying to say, or they don’t have them in the right order based on what I read. So, we try to figure out, what is their personal brand? What is that?

Gregg Burkhalter: [00:20:20] Then, once we do that, we got decide, how do we present that brand in a humble yet confident way to attract people to their brand, so over a period of time, people would come engaged with their brand, see them as a thought authority, and want to do business with them? The true magic of LinkedIn is you know your brand is really growing when the cold calls slow down and the inbound calls increase. It’s a wonderful spot to be to be only receiving inbound calls and responding inbound calls. That’s when you know you have blown it wide open.

John Ray: [00:20:50] Now, I know there are some folks that say, “Well, hey, Gregg, I’ve already got all those real connections. I’ve already got all those calls. I’ve got a large customer base. So, why do I need to do all this work on LinkedIn?”

Gregg Burkhalter: [00:21:04] I hope you keep those people. I hope they live to be 150 to 200 years old because you’re not growing your base. Here’s the reality. In today’s world, I don’t care how many real relationships you have. If you haven’t digitized those relationships and put them on LinkedIn, so people can see your name and their digital workday, you’re not thought of. You’re not top of mind. In fact, you’re going to end up forgotten. So, you’ve got to have your relationships. They’re great to have them in person. Even both places in person. But digitize them, so you can nurture them and watch those relationships grow because a relationship of somebody in the digital realm is a daily relationship. You know what’s going on in their life every single day. There is no catching up to do when you meet that person. There’s only a continuing to grow the relationship. So, digitize them, put them on LinkedIn, help you out.

John Ray: [00:21:52] Yeah, sure. Now, I want to just take a little side. I’ve got a daughter in college. So, I want to take a little sidebar here to talk about college students because I know you’ve been doing some speaking at colleges, even high schools, and talking to them about how undergraduates, MBA students need to improve their personal brand or establish that personal brand even before they get out in the workplace.

Gregg Burkhalter: [00:22:23] Correct. You got to realize, LinkedIn has been around since 2003, but among the current college graduates right now, it’s not the channel of choice they’ve been using. They’ve been using Facebook and Instagram. And I have to make them aware of, first of all, the value of LinkedIn and the value of their personal brand because going forward, your personal brand is going to be your key to success. I mean, if you don’t have a personal brand-building strategy, you’re not going on the right path to start your career.

Gregg Burkhalter: [00:22:49] In fact, if you’re working right now, I’d venture to say in the next 5 years, 10 years, it might even be 20 years down the road, if you’re working right now, at some point in your career, your personal brand is going to be your only chance of making a living. It’s the only tool you got. And it’s also going to allow you to work at the level you’re accustomed to working. If you don’t have that personal brand, you’re going to be hurting in the business world. So, build your brand, protect your brand. And after you built your brand and people believe your brand, one of the great benefits of that is you can share your brand. Help other people build their brand. It’s a giving thing too. Once you get it, you give it. So, personal branding is virtual, yeah. Career-wise personal branding is very important.

Gregg Burkhalter: [00:23:30] Now, the fine line you have to walk is this, you have your personal brand, and you work for a company. Working for a company, you’re going to share their brand with them, you’re going to share your personal brand, you’re going to promote the company, but you cannot sell out your personal brand to your company. If you sell out your personal brand where your brand is based exclusively on where you work, if you ever lose that job, your brand is going to take a hit. Make sure you maintain your own personal brand skills that are not directly tied to your company, that are transferable should the need be down the road. But you do want to have a strong brand because you are valuable to your employee, you are going to be a brand exposure for your employee, but you also are looking out for yourself too. So, maintain your own personal brand.

John Ray: [00:24:14] And, again, back to the whole point about companies and how companies should react to these phenomena, they’ve got a line to walk, right? I mean, they really want to encourage that employee to not only help them build the company brand but understand the benefits of building that personal brand. They are encouraging that employee to build their own brand.

Gregg Burkhalter: [00:24:36] With this company helping people build personal branding scenarios started rolling out, initially, companies tried to be too structured on that. They set forth a social media policy. And all of a sudden, their employees became robots. People can recognize robots. You’ve got to let your employees have their own personality, their personal skill set. You’ve got to make them real people. Let real people that work for your company share content, build relationships, and represent your company. You’ll be successful. But if it feels plastic, and generic, and a unified effort to do something, it’s not real. It’s not going to work. So, that’s why you got to work with the employee to help them.

Gregg Burkhalter: [00:25:15] Now, one thing you do want to do is make sure your employees, even though you give them some freedom to build their brand, there should be some recognition of exactly what is a strong brand and what is the proper way to represent themselves and your company. You’ve got to have some kind of strategy and focus on that. But a day-by-day, “Here’s what the company wants you to do,” it shouldn’t be quite that regimented.

John Ray: [00:25:35] True.

Gregg Burkhalter: [00:25:36] Represent the company, build your brand, help the company.

John Ray: [00:25:39] Now, again, Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn guy. You’re a great example of this yourself. I mean, you have gone from essentially a Metro Atlanta guy to the point where the other day, I saw you were training on LinkedIn, of course, training a group of college students in Canada. Wow. I mean, you have extended your own brand out there, and you’re obviously eating your own cooking. So, talk about that maybe a little bit about that journey, but also how you handle those kind of clients that are out there remote like that. Do you travel to them? Do you do that remotely? How do you do that?

Gregg Burkhalter: [00:26:31] It’s a great honor to have people from other countries and other states reach out to me because it gives me an opportunity to do what I’m trying to do – have as much impact as possible on the most number of people. So, how do I train people? Well, originally, it was training people in person. But, now, I spend probably more of my time training people via the internet, doing one-on-one coaching via the internet. And in fact, I’ve done, in the last six months, three keynote speaking presentations from my desktop at home to groups. It works flawlessly. And that’s how I talk to a lot of the colleges out of town. I do a speaking presentation. They gather the students in an auditorium, project me on the screen, it works great.

Gregg Burkhalter: [00:27:09] So, technology is wonderful. It allows me the opportunity to get to other people and have a personal branding LinkedIn conversation with them and just expand my network. Because if you’re on LinkedIn, and you’re staying in a small little pond, that’s not growing your brand. You’ve got to get into the LinkedIn ocean.

John Ray: [00:27:24] Sure.

Gregg Burkhalter: [00:27:25] I mean, most people on LinkedIn, what they’re doing is they’re the kind of hunting. They’re hunting for customers, or they’re hunting for somebody that might know one of their customers. All this little hunting is in a small pond or field. You’ve got to get in the ocean. The way you get in the ocean, you’ve got to start fishing. Having a strong bite, which is a LinkedIn profile that’s buttoned up and a fishing pole, which happens to be the LinkedIn ecosystem, which you use with a strategy to expose your brand. If you’re fishing, I don’t care how the hunting is going, at some point, those fishes are going to start jumping in your boat. And what I’ve noticed lately is I’m actually hunting for fish. I hunt for someone I want to put into my ocean, so I can feed them until they bite. So, that’s what I’m doing right now. So, a lot of these out-of-town engagements are people I have never spoken to who have heard of my name through my brand exposure.

John Ray: [00:28:15] Wow. So, again, eating your own cooking, doing it exactly the way you counsel others to do it, which is exciting for folks to see. Now, in terms of some your in-person events, you have a couple of different events that are interesting. I think Connected is one of them. You can talk a little bit about that one. And, also, LinkedIn After Hours. Give us a little lowdown on those events.

Gregg Burkhalter: [00:28:46] Well, the Connected event is something I came up with back in 2015. It was a concept of allowing my LinkedIn connections and my connections’ connections to get together and have some in-person networking. It worked out really good, so I’ve continued to do that a couple of three times a year. I have one of those coming up on July, July 17th. I did one back in January with over a hundred folks there. Hoping this one is going to be another big event to. So, I would love for you to come join us for that.

Gregg Burkhalter: [00:29:11] And following that in a couple of months, I have another one of my signature events. It’s more of a training top event. It is called LinkedIn After Hours. And the tagline I came up with was, “It’s never too late on LinkedIn.” It’s kind of like a play on words.

John Ray: [00:29:25] Yeah, of course, yeah.

Gregg Burkhalter: [00:29:26] But it gives an opportunity for people who are working who want to come learn LinkedIn, work on their personal brand, and their boss not know. It’s a two-hour workshop, very similar to like my two-hour corporate training where you can come in and get the total meat of LinkedIn and leave with a strategy of what you should be doing every day on LinkedIn. Of course, when I do these public training workshops, the two-hour one, the LinkedIn After Hours, where I go into a corporation, of course, I’ll leave you with materials behind that you can reference later on because if anybody’s ever heard of the LinkedIn Guy speak, what’s the term you use? The faucet’s going to be turned on? John, I’ve heard this.

John Ray: [00:30:00] It’s true.

Gregg Burkhalter: [00:30:00] The faucet gets turned on.

John Ray: [00:30:01] True.

Gregg Burkhalter: [00:30:01] So, I’ve never been known for holding back information. So, when you come, we’ll fill you up with some good stuff, and we’ll give you some notes to take home with you.

John Ray: [00:30:10] Yeah. You deliver a lot of value at all your events. But folks, if you’re listening to this show in the podcast form maybe after the dates that Gregg gave, obviously, go and follow Gregg on LinkedIn, and you’ll announce those events in the future-

Gregg Burkhalter: [00:30:31] Correct, correct.

John Ray: [00:30:31] … as they come along. So, Gregg, I guess, to kind of wrap it up here, if I’m either a company or an individual, I’m really interested in maybe a success story or two, folks that you have worked with recently that you’ve made a big impact on.

Gregg Burkhalter: [00:30:55] Well, it’s a pleasure to be able to work with people and have impact on lives.

John Ray: [00:30:59] It’s true.

Gregg Burkhalter: [00:30:59] A lot of times, the people never really reach back out to you and tell you how it went. So, sometimes, you don’t know. But a couple of recent stories, one is about nine months ago, I had a CFO at a major oil company who had lost his job. Unfortunately, he had never really used his LinkedIn account, had no knowledge of LinkedIn. So, I was able to work with him one-on-one to help update his LinkedIn profile, gave him a strategy of job search and daily LinkedIn activity. And four months after I worked with him, he said, “Hey, I’ve got a new gig. I’m working for a private company. I’m a CFO.” So, that’s wonderful.

Gregg Burkhalter: [00:31:32] I have notes from people all the time that I’m humbled when they send it to me. They’re telling me that, “Your presentation that I attended, you don’t know this, but it changed my trajectory.” I get those all the time.

John Ray: [00:31:42] Wow.

Gregg Burkhalter: [00:31:43] Names I can’t quote, but I get them all the time, and I’m so honored that they would take time to let me know that. Because someone took time with me when I was at a career juncture prior to being the LinkedIn Guy. I had an individual sit down with me and go, “Greg, I want to try to help you get your strategy together for growing your brand and what you want to do.” Had someone not done that for me, I would not be talking to you today.

John Ray: [00:32:07] Wow.

Gregg Burkhalter: [00:32:07] So, I enjoy helping others. People enjoy knowing that somebody cares about them, that they are vested and have them succeed, and they have no ulterior motives other than for them succeed. And that’s why I enjoy helping people. I want them to succeed.

John Ray: [00:32:22] That’s fantastic, yeah. And I see that from you on LinkedIn. I know you get on there, and you really promote others in a good way. I mean, in the good work that they are doing. And that resonates with us. That’s what we try to do here at Business RadioX. And it’s exciting to see that in terms of the way you play that out on LinkedIn. So, congratulations on your success. And the information you’re sharing with folks and the lives you’re changing, for those that want more information, would like to be in touch with you and connect with you, how do they do that?

Gregg Burkhalter: [00:32:59] Well, I would love for them to connect with me on LinkedIn.

John Ray: [00:33:00] Of course, a badge to that, right?

Gregg Burkhalter: [00:33:02] Yeah. The direct link on that is linkedin.com/in/gregburkhalter, or you can visit my website. It’s gregburkhalter.com. If you want to kind of check out what I’ve been doing lately, you can Google the LinkedIn guy. I’m so fortunate to show up number one in search in the world as the LinkedIn Guy.

John Ray: [00:33:21] Look at you.

Gregg Burkhalter: [00:33:24] What that is, John, is just talking to a lot of groups. I’ve spoken to hundreds of groups in the last year. That was my secret to getting my SEO where it is right now. So, the way the cards fell, I love the way they fell.

John Ray: [00:33:35] I love it. That’s great, that’s great. Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn Guy. Thanks for being with us.

Gregg Burkhalter: [00:33:46] Thank you again, John. I really enjoyed it. Hope to see you again soon.

John Ray: [00:33:49] I’ll look forward to it.

John Ray: [00:33:51] Folks if you need help with the headaches of administrative tasks, bookkeeping, marketing, presentations, or workshops, well go engage a smart and reliable office angel. They’re not a temp agency or placement firm, Office Angels matches your business support needs with angels who have the talent and experience necessary to help you maintain and grow your business on an ongoing or as-needed basis. It’s your terms, it’s your timeline. They lend a hand when needed and fly off when the job is finished. Find out more at officeangels.us or call Chief Executive Angel Essie Escobedo at 770-442-9246.

John Ray: [00:34:29] And a reminder, you can listen to this show every Tuesday morning live at 11:30 a.m. And if you missed any of our live shows, we are on all the major podcast platforms – iTunes, Stitcher, TuneIn, Spotify. There’s probably two or three that just got released this morning. But we put this show out on all those major podcast apps. So, search for North Fulton Business Radio on your favorite app, find us there, or you can go online at northfultonbusinessradio.com and listen to us from your computer or from your phone. You can follow us on Twitter or Facebook, North Fulton BRX. You can find us there as well. We’d love to have you connect there. So, for my guest, Gregg Burkhalter, I’m John Ray. Join us next time here on North Fulton Business Radio.

Outro: [00:35:37] Today, you’re connected more than ever- your friends, your family your life – and banking is what you do on your time anywhere you like. Renasant understands how you bank, offering mobile banking services you need. At Renasant, we also understand that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. Renasant Bank, understanding you. Member FDIC.

 

 

 

Tagged With: Connected, gregg burkhalter, LinkedIn, LinkedIn After Hours, Linkedin Consultant, linkedin expert, linkedin guy, linkedin tips, LinkedIn training, Microsoft, personal branding, personal branding authority, Personal Branding Coach, personal branding consultant, Personal Branding for college students, Personal Branding for corporate employees, Personal Branding for job seekers, renasant bank, the linkedin guy

Frazier & Deeter’s Business Beat: Cadence Bank

June 18, 2019 by John Ray

Business Beat
Business Beat
Frazier & Deeter’s Business Beat: Cadence Bank
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John Jackson, Bradley Carroll, Sam Tortorici, Randy Schultz, and BJ Green

Show Summary

A team of senior officers from Cadence Bank, led by CEO Sam Tortorici, joined this edition of Frazier & Deeter’s “Business Beat.” Topics included the recent merger with State Bank & Trust, serving Georgia and the North Fulton market specifically, and . This inspiring story of business success is brought to you by Alpharetta CPA firm Frazier & Deeter.

Cadence Bank

Cadence Bank is a regional bank that excels in two areas – above and beyond. With locations in Alabama, Florida, Georgia, Mississippi, Tennessee and Texas, Cadence provides corporations, businesses and consumers with a full range of innovative banking and financial solutions.

Committed to helping its clients succeed financially, Cadence’s experienced bankers take the time to discover more about their clients’ banking needs and pain points, building long-lasting relationships that work. This is accomplished through an array of services including commercial and business banking, treasury management, specialized lending, commercial real estate, payroll and insurance services, SBA lending, foreign exchange, wealth management, investment and trust services, financial planning, consumer banking, and mortgage lending.

See why Forbes ranks Cadence among the “Best Banks in America”.

Learn more at cadencebank.com.

Sam Tortorici, CEO of Cadence Bank

Sam Tortorici, CEO, Cadence Bank

Sam Tortorici is Chief Executive Officer and Director of Cadence Bank, N.A. and serves as President of Cadence Bancorporation. Tortorici has served in this role since July 2011, during which time Cadence has completed four acquisitions, raised debt capital and completed an Initial Public Offering to support the bank’s growth. Today, Cadence ranks as the 75th largest bank in the country.

A Birmingham, Alabama native, Tortorici graduated from the University of Alabama’s School of Accountancy. Upon graduation, he began a 24-year career at Regions Bank and predecessor AmSouth Bank where he held a number of senior commercial, finance and general banking leadership roles, including Chief Financial Officer of AmSouth and head of Regions’ Commercial & Industrial and Specialized Industries business. While at Regions/AmSouth, Tortorici held other key leadership positions for sales and service across a variety of business units, including Central Region President overseeing the Alabama, Georgia and South Carolina markets. He also led a failed bank acquisition by Regions in the Atlanta market and helped to sizably grow Regions’ presence in Metro Atlanta.

Tortorici resides in Atlanta and presently serves on the board of directors for the Metro Atlanta Chamber of Commerce and the Buckhead Coalition.

Randy Schultz, Managing Director, Specialized Industries

Randy Schultz, Managing Director, Specialized Industries, Cadence Bank

Randy Schultz has extensive banking experience, having held leadership roles in commercial banking, corporate and investment banking, and global treasury management. He formed Regions Banking Group (RRB) in April 2009 and prior thereto managed Bank of America’s Restaurant and Beverage Finance Group (“RBFG”) from 1996 to 2006. Schultz joined Cadence Bank in 2011, and as the Managing Director, Specialized Industries is responsible for leading delivery of the full range of Cadence services to branded restaurant, technology and healthcare companies. He also oversees Cadence’s SBA business. Randy and his wife Cathy live in Roswell, GA where he is the chair of the Roswell DDA and a member of Art Around Selection Committee.

John W. Jackson, Atlanta Commercial Banking Regional President

John Jackson, Atlanta Commercial Banking Regional President, Cadence Bank

John Jackson has been a banker in Atlanta for more than 30 years, having advanced through the leadership ranks of Atlanta’s most prominent middle market banks. He spent 15 years with Bank South focusing on retail banking, consumer lending, mortgage lending and commercial lending. In 1991, Jackson joined SouthTrust where his leadership responsibility grew from regional manager of East Metro Atlanta in 1991 to regional president of SouthTrust in Jacksonville, Florida. In 2004, Jackson co-founded Bank of Atlanta and served as its president and CEO. He built the bank into a profitable $230 million operation before it was acquired by State Bank and Trust in 2014. Jackson currently serves as Atlanta Commercial Banking Regional President of Cadence Bank, previously State Bank and Trust.

An Atlanta native, Jackson serves on the boards of the Winship Cancer Institute, Covenant House of Georgia, Carter Center Board of Councilors, Desire Street Ministries, Soloman’s Temple and Kaiser Permanente. He holds a Bachelor of Business Administration from the University of Georgia and serves as a member of the Terry Dean’s Advisory Council.

BJ Green, Georgia Commercial Banking Executive

BJ Green, Georgia Commercial Banking Executive

BJ Green oversees the strategic development, growth, quality and profitability of commercial middle market activities for Cadence Bank in Georgia. With more than 25 years of industry experience, Green previously served as senior vice president and commercial banking team manager for SunTrust Bank’s Atlanta division, where his team focused on meeting the banking needs of companies in the food and beverage, manufacturing, distribution, logistics, goods and equipment, and energy sectors. Green joined SunTrust Robinson Humphrey, Inc. in 2007 in the syndicated and leveraged finance department before moving to oil and gas investment banking in 2013. Prior to joining SunTrust, Green was with Banc of America Securities, LLC for seven years and Wachovia Bank for five years. He holds an MBA from Emory University’s Goizueta Business School and received a bachelor’s degree from the University of North Carolina at Chapel Hill.

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice and Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, Sarbanes-Oxley (SOX) and other regulatory compliance, mergers and acquisitions, and more. Alpharetta CPA professionals serve clients ranging from business owners and executives to large corporations.

Bradley Carroll, Frazier & Deeter

Bradley Carroll, host of this edition of Frazier & Deeter’s “Business Beat,” is a Principal in the Process, Risk, and Governance Department with Frazier & Deeter, CPAs as their Financial Services Practice Leader. Bradley also serves on the Financial Services Advisory Board of the Institute of Internal Auditors (IIA).  As a member of this Board, he has advocated on Capitol Hill on behalf of IIA initiatives.Carroll has been a member of the IIA for over 20 years.  He has given presentations on QAIP, Fraud, CoSourcing and OutSourcing, Annual Risk Assessments, Inherent vs. Residual Risk, Risk Assessment vs Control Evaluations, Data Analytics, BSA Independent Testing, IPPF, KPIs for Audit Committee Reporting, and has presented at the IIA’s All Star Conference, past Financial Services Exchanges, the IIA’s International Conference, various local IIA Chapters and various banking groups.  He is a CPA, CIA, CFSA, CRMA, is Certified in Financial Forensics (CFF), and has a Qualification in Internal Audit Leadership (QIAL) by the IIA.  He has a BBA in Accounting and is currently working on an MBA in Data Analytics.

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Past episodes of Frazier & Deeter’s “Business Beat” can be found here.

Tagged With: Frazier & Deeter's Business Beat, Frazier Deeter, Partner at Frazier & Deeter, Randy Schultz, Sam Tortorici, State Bank, State Bank & Trust

Inspiring Women, Episode 11: The Benefits of a Women’s Initiative in Your Company

June 17, 2019 by John Ray

Inspiring Women PodCast with Betty Collins
Inspiring Women PodCast with Betty Collins
Inspiring Women, Episode 11: The Benefits of a Women’s Initiative in Your Company
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Mary McCarthy, Betty Collins, and Christy Farnbauch

Betty’s Show Notes

If you want to encourage the women in your organization to achieve more success, a women’s initiative can help.

There are several key parts to forming a successful women’s initiative.

  1. 100% buy in from the top level of the company.
  2. The mindset cannot be “have to” but a “want to.” It’s not a fad or short-term. It has to become a part of the culture.
  3. It’s not a one-person show. All the women in your company need to participate. It’s about addressing the needs of all the women in your company in their varying stages.
  4. Evolving goals and purposes.
  5. Partnering with strong women-oriented organizations in your area, such as the Women’s Small Business Accelerator (WSBA) and the National Association of Women Business Owners (NAWBO).

The benefits of a women’s initiative include developing leadership skills, attracting and retaining employees, energizing your current workforce, building confidence and networking skills, and more.

This episode includes interviews with Christy Farnbauch, Executive Director of the Columbus Chapter of the National Association of Women Business Owners, and with Mary McCarty, Co-Founder of the Women’s Small Business Accelerator.

Christy Farnbauch, Executive Director, NAWBO Columbus

Christy Farnbauch, NAWBO Columbus

Christy Farnbauch is the Executive Director of NAWBO Columbus. Established in 1996, NAWBO Columbus is the largest chapter of NAWBO in the nation. This chapter’s work includes elevating women business owners through connections, advocacy, and mentorship. Founded in 1975, the National Association of Women Business Owners (NAWBO) is the unified voice of America’s more than 10 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries; and boasts over 7,000 members and 70 chapters across the country.  With far-reaching clout and impact, NAWBO is a one-stop resource to propelling women business owners into greater economic, social and political spheres of power worldwide.

Mary McCarthy, Women’s Small Business Accelerator

Mary McCarthy, Women’s Small Business Accelerator

Mary McCarthy has 20+ years of experience as an entrepreneur and seven years as the owner and founder of YMT Consultants, Inc., a business consulting and development firm. McCarthy is the former Chairperson of SCORE Columbus, sat on the Athena PowerLink Governing Body, sits on the programming committee for the Westerville Chamber, and public policy committee for National Association of Women Business Owners (NAWBO) Columbus Chapter. She is a former member of the now-retired Ohio Department of Development’s Small Business Advisory Council. In 2018, Mary was hired at the WSBA as executive director. Her leadership and passion for the organization and its mission cannot be matched. She plans to take the organization to the next level and beyond. For more information go to https://www.wsbaohio.org/.

“Inspiring Women” Podcast Series

Betty Collins, CPA, Host of “Inspiring Women”

“Inspiring Women” is THE podcast that advances women toward economic, social and political achievement. The show is hosted by Betty Collins, CPA, and presented by Brady Ware and Company. Brady Ware is committed to empowering women to go their distance in the workplace and at home. Past episodes of “Inspiring Women” can be found here.

Show Transcript

Betty Collins: [00:00:01] This is Betty Collins, and we are Inspiring Women, presented by Brady Ware. This is the podcast that advances women towards economic, social, and political achievement. I am here to inspire you to take steps to the next level in your career. Thanks for listening and investing your time in yourself. More about Inspiring Women in this episode can be found at Bradyware.com/resources.

Betty Collins: [00:00:29] Today, I want to talk about having a women’s initiative in your company, or in your organization. A women’s initiative, a lot of that started, easily, years ago, and it kind of became a checklist, and it was more- it was the right thing to do.

Betty Collins: [00:00:49] A lot of times those initiatives within companies turned out to be not very good, because the women were set up, in many ways, to fail, because it was a given that they were getting promotions. It was a given that they were getting a job before someone who might have qualified for it. In some ways, it served a purpose, but in other ways, it was not probably the way to do it.

Betty Collins: [00:01:12] I can tell you, from my experience, I have had the privilege of directing a women’s initiative within my company, and it’s had a lot of success wrapped up in it. I wish I could just be a director of the women’s initiative at Brady Ware, but unfortunately, I have to work for a living, right? I’m a CPA, and an advisor, and play leadership roles within my company that are really important, but I put the directing the women’s initiative as one of those that are just as important.

Betty Collins: [00:01:44] If you have a company that you would like to really empower your workforce, or you would really like to support women, or get the women within your organization to achieve more, have more success, then this is one of the ways that you can do that.

Betty Collins: [00:02:02] I’m going to go a little bit on the journey of the women’s initiative that I have directed, and started, and founded at Brady Ware. The key, and success to it – truly I believe this – was, from the beginning in 2014, the CEOs of Brady Ware, Brian Carr, and Jim Kaiser, were absolutely behind the initiative.

Betty Collins: [00:02:24] People within our organization saw that this came from the top, and obviously the board of directors agreed to it, and then all the shareholders. It was a unanimous vote that we would start this initiative.

Betty Collins: [00:02:39] The second key to this was that the mindset of this initiative was not a “have to”. It was a “want to,” and it was not to be a fad, it was not to be short term. It was to just become part of the culture, and part of the mindset, and the way we think. I was really, really fortunate that I had that leadership from the beginning, and then, they challenged me to just take this, and go, and let’s see where it ends up.

Betty Collins: [00:03:12] The third thing I would tell you, as to why there was success, was it was not Betty Collins’ initiative. It was the women of the company. “What is it that you want?” We have times where we do a lot more with women’s initiative than we don’t, and it has ebbs, and flows, and timing. We don’t do a whole lot in women’s initiative stuff during tax season, with the exception of celebrating Women’s International Day. We just have a fun time doing that.

Betty Collins: [00:03:38] Otherwise, it’s the ideas, and it’s what they need, and it’s not what I think. I think women should read lots of books. They do not have that same opinion. In the beginning, I was thinking we can have a book club, and we can really read, and we can go with that. Some of them still like to do that, and I encourage that at all, because you’re better, if you read.

Betty Collins: [00:04:00] I just thought I’m going to go ahead, and let them make ideas, let them say what they would like to see happen. They also, at that time, didn’t know what that meant, but, we just kind of evolved into different things.

Betty Collins: [00:04:14] You have to really have some goals, and purposes. You can have great leadership support you; you can make sure this isn’t a fad; that this is going to stay around for a while; you can make sure, obviously, even that this is what the women of your company want, but you would still have to have: what is the goal, and purpose of having the initiative?

Betty Collins: [00:04:37] Our overall goal was to empower women, obviously, to succeed professionally, but also personally. We wanted to focus on them, and doing that with investing in resources, development of skills – that’s what I call reading books, by the way – creating support systems for women, every day, so that they can live out that full potential, and balance a lot of life.

Betty Collins: [00:05:01] Advancing their careers is a huge issue, but also that they can deal with issues that are in their personal life, that are at home, because that affects your career, and your professional life. You have to make sure that’s all in balance.

Betty Collins: [00:05:15] We really had those goals in mind. It was about their success professionally, their success personally. Then we invested. I mean, it takes that when you want to do this; you can have things like seminars, and meetings, and things that are directed to them. We also made sure that we were involved in our community outside of our office.

Betty Collins: [00:05:37] We’re a CPA, as you know. We sit in office a lot, and you can get kind of lost in that. Sometimes, you need to get out in your community, and see what’s happening with other women, and other organizations.

Betty Collins: [00:05:49] We did that, and we’re going to talk about that at the end of this podcast. Two organizations: the WSBA, which is the Women’s Small Business Accelerator, and NAWBO, which is the National Association of Women Business Owners. We got involved in those things. Those organizations really helped the women in our office, and other offices did other things, because we’re in four locations.

Betty Collins: [00:06:11] We also wanted to develop skills in women, utilizing resources like books, and CPE, speakers, or encouraging them to go to things, get involved with things. Meeting, also, as a group. Because we have four offices, we made sure that, at least once a year, our four offices come together, and we get to know other women within Brady Ware. That has been a big plus.

Betty Collins: [00:06:38] We do that once a year; we have about a day and a half, where we just spend on topics, on self-development, on what we think the firm needs, what we think that we would like for them to do. Then, we also have some kind of speaker come in, and talk; always getting that other perspective. We’ve done that ever since, so, those are things …

Betty Collins: [00:06:58] Then you have to have support systems that create, and value a culture that addresses the barriers, and the hurdles that women face. Over 50 percent of accountants today are women; it’s a little over 50 percent, and 21 percent of them are in the leadership, whether it’s the board of directors, or the shareholders.

Betty Collins: [00:07:25] What are those hurdles as to why they’re not in more of the leadership? When I came to Brady Ware there were two shareholders that were women, and I was one of them. Today, we have six. On top of that, we have a lot of managers, and senior managers that could still continue to go the distance, if they choose to do that, so we want to keep cultivating, “What are those barriers that are holding you back?”.

Betty Collins: [00:07:54] Women have different seasons in life; the 20s look nothing like the 30s, the 30s look nothing like the 40s, and certainly your 50s look like none of those. I don’t know what 60s look like, because I’m not there, but there’s different seasons, and there’s different times.

Betty Collins: [00:08:11] I have no regrets, when my kids were certain ages, that I wasn’t trying to build more of my career. I have no regrets in that. I’ve had parents aging. I have no regrets that I can drop, and go do what I need to do there. There are things, and times … When your kids are in college, you need to make sure that you make as much money as you can. Those years are different than other years, and they’re not home, and you have time, and you can be doing that.

Betty Collins: [00:08:38] There comes a point in time, too, I found in my 50s, “Wow, I’ve built a lot, and now I have opportunity to build even more if I want it.” If I would have looked, and thought about that in my 30s, I would have never seen that my 50s will be this period of freedom in my life. Every season’s different, and you just need to help them get there.

Betty Collins: [00:09:00] I never missed a game for my kids; I never missed the birthday parties; I always took off a day with them. Those type of things will never come back. In my 50s, it’s just different, and I’m seizing more opportunity. Everybody’s seasons are different, and we have to help them get through those barriers.

Betty Collins: [00:09:19] There’s also this whole thing on we have to balance professional and personal life, and I will tell you now – I’m doing this for 30-plus years – it’s a myth. You will never balance it. My theory has really become more, and I want to make sure other women understand this, is you can have it all. You just can’t do it all.

Betty Collins: [00:09:36] You have to have systems around you that allow you to say no. You had to have systems around you, where people will tell you “No, you’re not going to do that”, and you have to promote a sense of it’s okay that every everything is not okay. Instead of we think we have to live this ideal perfect life. Those are things that women need encouragement about. Those are things that women need support systems about. By the way, so do men in your organizations, they just handle things differently.

Betty Collins: [00:10:09] The real success that you want to see in a women’s initiative is that they are going the distance. They don’t cut short, they don’t stop when they can keep going forward, and when it comes to their decision in it, it’s theirs. We just need to make sure we help them run as far as they can go.

Betty Collins: [00:10:27] What benefits can come out of a woman’s initiative? I can tell you for sure – this has gone on for five years – I think we could still do a lot more; we’ve just scratched the surface in many respects, but you definitely develop leadership.

Betty Collins: [00:10:42] I had a woman come to Brady Ware as an intern, and she was young, and she just didn’t know a lot, right? We’re starting the women’s initiative, and man, did she just take off during those years. She isn’t with Brady Ware, because public accounting was not her forte, at the end of the day.

Betty Collins: [00:11:01] The development I saw in her, from being a pretty quiet, reserved person, in some regards, to serving on committees at N.A.W.B.O., and getting out there, and wanting to do marketing events, even when she wasn’t supposed to … She didn’t have to sell. She was still out there wanting to do it. I just saw development in her in a very quick time, and so we need to do that.

Betty Collins: [00:11:25] You will recruit new talent because of women’s initiatives, and you will retain them. When we do recruitment at colleges, the women’s initiative always comes up. When we have people look at our website, when they interview, most of the time, if they’re women, they’ve looked at the women’s initiative part of our website, and that’s a big play for them. It has kept people here longer than they might have not- left early, or whatever, but it’s really part of recruiting, and retaining.

Betty Collins: [00:11:53] You will energize your current workforce. When you have annual meetings with them, when you have conferences, when you’re getting them to events, when they’re going to fundraisers that benefit women, and they’re seeing success in those stories, you will energize your workforce. They will love doing it.

Betty Collins: [00:12:07] 55 percent of our workforce are women. I want them to have success. Their talent is valuable, and I don’t want them getting bogged down in things that women get bogged down in. Number-one thing they get bogged down in is just time, and there’s not enough of it, but the other would be lack of confidence. When we have things that support that, or enhance that, we’re going to see them really develop.

Betty Collins: [00:12:34] The other benefit from the women’s initiatives most certainly is … In my world is I now have well over 50 percent of my business are women-owned, and I’m known in the community, and in the marketplace for that.

[00:12:26] Business is business. Women aren’t any different, when it comes to … They have to have cash in the bank, like a man-owned business. Those things stay the same, but I will tell you that women have a different perspective sometimes of how they do things, and sometimes their battle is just bigger, because of that perspective, and the way they do things. As an advisor, I’ve been able to have a totally different outlook on how to help a woman-owned business.

Betty Collins: [00:13:23] Those are just some of the benefits that we’ve seen over the last five years. Now, here are some of our results for sure: in 2014, again, we had two shareholders that were women, and now we have six.

Betty Collins: [00:13:36] Those shareholders, those women, all look different on what they do, and how they do it, and how much time they work, and how much time they don’t work. It’s been very, very flexible for them, but that’s a good success, not because we can say we have women in the boardroom. We have the talent that we want in the boardroom, and that’s huge.

Betty Collins: [00:13:55] Some of the results … I think one of our biggest successes have been that we founded a woman’s conference, and this is year six for us, that we have had in the central-Ohio area. We partner with two organizations that I had mentioned earlier, that we’re going to interview.

Betty Collins: [00:14:10] Those organizations benefit, because this is- number one, it’s for their members; it’s for their connections, but it also helps their profits, and the profits of this conference go to their organizations. That has been a huge success, and that conference is happening June 28th of this year, and it’s at the OSU Marriott, and it will sell out. We’re already well halfway there on registration. I will tell you that that’s been a huge, huge thing.

Betty Collins: [00:14:39] Other results: we started a one-and-a-half to two day retreat, just for the women in Brady Ware, where we get together, and it’s totally optional. They do not feel pressure to come to this. It is something that they want to do; it’s something that they really look forward to. It’s just been one of those things where we’ve really learned a lot from each other, and we’ve been able to have some cohesiveness that has been fantastic.

Betty Collins: [00:15:03] We have a podcast series; you’re listening to it. This is one of the things that came out of the women’s initiative, as I got more and more into women-owned businesses, and the more I speak the more I’m out there. The podcast became something that we wanted to do, and it’s been extremely well-received.

Betty Collins: [00:15:21] We celebrate Women’s International Day. The first day we did it, the theme was on persistence. I asked the women of Brady Ware to write about that persistent woman in their life, and those stories were just phenomenal. We had a great day reading those, and celebrating those, of course with chocolate, but it was a fun time.

Betty Collins: [00:15:38] Just two success stories that I would share with you because of the women’s initiative. Sharon Hess, who is a senior manager out of our Dayton office, she’s been involved with Habitat for Humanity, and she’s on their board.

Betty Collins: [00:15:53] They decided to build a house for a single mom. She really, really took that to heart, and just went with it. She’s one of our leading women in the firm, who just has that energy, and smile. She raised the most money. In fact, she was involved to the point that she had the women of our Dayton office go … They had shovels, and hammers, and they just got really into helping that single woman. It was a great story … She did a phenomenal job.

Betty Collins: [00:16:22] The other one I would tell you is that Loranί Orobitg, who is a tax manager in our Columbus office, she … When the hurricane hit Puerto Rico – well, actually they had to hit within a week’s time – the second one just wiped out a school for girls that she had attended there, because she grew up in Puerto Rico.

Betty Collins: [00:16:43] She just hated to see the devastation. The school was suffering quite extensively, not just from damage, but the fact that nobody was working, so they couldn’t send their kids. She said “Hey could we just start a fundraiser in Brady Ware?” I said “Sure, you know, let’s have a breakfast, and we’ll charge a crazy amount for that.”

Betty Collins: [00:16:43] Before you know it, all four offices had some kind of fundraiser for that. Then, on top of that, her daughter went to Columbus School for Girls, where she goes to school, and got them involved. Now, that school, and the Puerto Rican school kind of are sister schools. At the end of the day, we raised almost ten thousand dollars. It all comes from the empowerment. It’s the thing that we push, but it was awesome to see that.

Betty Collins: [00:17:32] The biggest thing I hear from the women’s initiative … We’re all very busy here. We have day jobs, and we’re out there; we’re helping women-owned businesses, but we’re also CPAs, and we’re busy. The thing I hear the most is that the conversation started in 2014 about women, about what women need, about the empowerment of women, I could go on and on. The good news is is that conversation still continues. It’s still there.

Betty Collins: [00:17:58] Why did we have success? Because it was not my idea, or the top leadership idea. That was just the go to have it. It was that the women created what happened, and they had to step up, and they had to get involved, and then they helped it evolve into what it is.

Betty Collins: [00:18:17] Then, the last reason, of course, is that we are out there in our community, like the conference that I talked about. This conference isn’t just come for two hours, and have breakfast. It is an entire day. It is a breakfast panel of very successful women that will be a really good moderated time.

Betty Collins: [00:18:35] It’s about awards, and celebrations for women who are visionaries, and emerging leaders. It will have a national keynote speaker, and it has 10 breakout sessions of professionals. That’s a lot to accomplish in a five-year period to build that reputation of that conference, and there’ll be 300-plus women there.

Betty Collins: [00:18:55] The last part of the success, though, is that we partnered with other organizations that help, and support women who are in business, who are business leaders, who are executives in their companies. That, to me, is women supporting women.

Betty Collins: [00:19:12] It has just been an incredible journey, and I would encourage you, if you think you would like to do something, start out small. Start out with a vision that will go bigger, and be committed to it for a time period, and you’re going to energize a workforce, and develop some leadership there that you will have for a long time.

Betty Collins: [00:19:31] After the podcast, I’m going to interview Mary McCarthy, who is the co-founder and the executive director of the WSBA, and Christy Farnbauch, who is the executive director of NAWBO Columbus, which is the largest chapter in the country.

Betty Collins: [00:19:47] We’ve been talking about women’s initiatives in corporate America today, and how can that work that we can empower our workforce and really energize and develop talent? That’s what it’s about, at the end of the day, when you have these types of initiatives within a company.

Betty Collins: [00:20:06] Well, part of really having this success is partnering with the right people. I’m fortunate that we’re from Columbus. Ohio. There’s tremendous amounts of women’s groups that we can get involved with. We had to choose, and in the beginning of this, we went to a NAWBO event. We came back from that, and everyone was like “That’s what we’re going to do. That’s the place, that’s the place”.

Betty Collins: [00:20:33] Now, of course, NAWBO is the tribe; that’s where we belong. It’s the National Association of Women Business Owners. It’s the number-one chapter in the country. It does everything very, very well. It’s been very impactful, certainly for me, professionally, and as a person, and the women within my company.

Betty Collins: [00:20:57] You can’t go wrong by getting the right organization, and because we represent a lot of small businesses, it really is very, very helpful. I don’t go to NAWBOs events to always go get a client. I go there because you’re supporting other women, and then they’re helping you, and they don’t even know it.

Betty Collins: [00:21:12] I have the privilege today of interviewing Christy Farnbauch. She is the executive director for NAWBO Columbus. I would love for her just to … I’m going to ask her some questions, and some general things, and talk about the organization.

Betty Collins: [00:21:23] I could talk about it all day, and the impact that it’s had, but she really has some other perspectives. First, why don’t you tell my listeners a little just about yourself- that 30-second commercial thing?

Christy Farnbauch: [00:21:35] Well, thanks, Betty; thanks for having me with you today. I really appreciate the opportunity. I’m a loyal listener of your podcast, so it’s kind of fun to be on the other side today.

Christy Farnbauch: [00:21:44] I became the first professional executive director of NAWBO Columbus in July of 2017, so just almost two years. Prior to that, my whole career, you know, almost 30 years, as surprising as that is to say, almost 30 years in nonprofit-sector work …

Christy Farnbauch: [00:22:01] In 2006, I got the entrepreneurial bug, and started a small business working with non-profits, coaching them in board development, and fundraising, that kind of work, grant writing. This position really blends my expertise of nonprofit governance, and my entrepreneurial spirit.

Betty Collins: [00:22:17] As the executive director of NAWBO, tell us about the mission, and the purpose of your organization.

Christy Farnbauch: [00:22:23] NAWBO Columbus exists to elevate women business owners, of all sizes, and from all industries. We’re really the only association that works in that way. We do our work through networking, advocacy and mentorship, which are our three key pillars.

Christy Farnbauch: [00:22:38] We’re keenly focused on helping women business owners be competitive in an inclusive economy. Women are really important to the growth of the economy in Ohio, and in the country, so that’s really our long term focus, is on the impact.

Betty Collins: [00:22:51] Why do you serve in this position? What’s the why? What’s the passion?

Christy Farnbauch: [00:22:54] I said a minute ago, it really blends my nonprofit governance  experience, and my entrepreneurial spirit. I just really like helping people. One of my core values is leave people, and organizations better than where you found them, and fill them up.

Christy Farnbauch: [00:23:07] Malcolm Gladwell, if you’re familiar with him, and his book, “The Tipping Point,” would probably call me a maven, and a connector. I’m a learner at heart, and I collect information, all in the spirit of maybe sharing it with somebody, helping somebody learn, and grow, and develop.

Christy Farnbauch: [00:23:22] I love to connect people. Some of my favorite things – put people together, and let the magic happen, so they can achieve their goals, and dreams. I’m just super-passionate about empowering women, and this cause of women’s entrepreneurship.

Betty Collins: [00:23:35] Small business, you just get that bond, that entrepreneurship, and then when you add in that “Hey, we’re women who own businesses,” there’s a passion there. When you can get in a group of women that all support that, it’s just a phenomenal thing. I would ask: who should belong to NAWBO? What’s your membership made up right now? That was two questions …

Christy Farnbauch: [00:23:58] Yeah. This chapter’s 20 years old, as you know. I personally believe every woman who’s an entrepreneur should belong to NAWBO, and it’s not about the transaction of joining. It’s not about how many meetings I can come to, or how many things I get out of my membership.

Christy Farnbauch: [00:24:13] It’s really about the transformation that happens when you surround yourself with peers and mentors, who are on the same journey. We hear a lot of women who say “Oh, I’m looking for women,” or “I’m lonely,” or “I gotta get out of my house …” It’s that tribe.

Christy Farnbauch: [00:24:27] Then, second, becoming a part of the movement of women’s entrepreneurship. We’re better together, and we go farther, faster, together. Of our 250 members, to date, we really range from solopreneurs, multi-level marketing consultants, ladies- like financial advisors, and attorneys who have books of business, all the way up to multi-million-dollar companies. It’s the whole range.

Christy Farnbauch: [00:24:27] For me, I’ve been thinking about this a lot lately, my vision is that any woman who considers herself an entrepreneur joins this tribe, and wears that badge of honor, as an entrepreneur, proudly. This is the place you want to be to sort of shout that from the rooftops.

Betty Collins: [00:25:08] Women in business have challenges. Any business owner does. You’re a risk-taker; the liability’ on you. You might have the largest check, but you might not have any check. What is the challenge that you find in the business environment today for women, and how does NAWBO help navigate that?

Christy Farnbauch: [00:24:50] There are two that I hear a lot, and one is access to mentors. “Where are women who look like me, who are maybe a little farther, or a lot farther ahead of me, that I can aspire to be?” We do that in a host of ways, through the events that we host every month, through our round-tables, our groups of six to eight women who work on their business, and just helping women connect. “I want to know so-and-so,” and we can help make those connections. I hear that a lot – access to mentors.

Christy Farnbauch: [00:25:58] The other piece is access to capital. As you know, NAWBO was founded over 30 years ago, when women were not allowed, or didn’t have the right to borrow money for a business loan in their own name. Here we are, 30 years later, past that milestone, and women still receive only two percent of the capital that go to businesses in the country.

Christy Farnbauch: [00:26:18] That needle hasn’t moved in 30 years. Why is that? How …? We’re starting to look at that a little bit. Our new Women’s Business Certification for the state of Ohio will help women be more competitive across state lines, and in the state, and give us the first data that we have to sort of understand the ecosystem of women business owners.

Christy Farnbauch: [00:26:37] Along those lines, I shared a stat the other day with someone, and they were stunned to learn this; we talk a lot about wage gap, and wage disparity among women, and the whole ’80 cents on the dollar’ conversation … For entrepreneurs, female entrepreneurs make about 25 cents on the dollar, compared to men, and that’s a host of reasons.

Christy Farnbauch: [00:26:57]  Part of it is we can’t access the capital, and sometimes we don’t ask for what we’re worth; we charge too little, and what not. I feel like if we’re going have the wage conversation, we’re at that table, because it’s pretty abysmal for women entrepreneurs. Those are the two biggies – capital, and mentors.

Betty Collins: [00:27:14] Yes, okay. Where can my listeners, and a lot of them probably are joint members of NAWBO, but where can they find NAWBO? Where can they find, and get connected to you?

Christy Farnbauch: [00:27:25] Our website is a great place to start: nawbocbus.org. I always invite new women entrepreneurs that I meet to just come check us out; come to an event; come meet some folks. I can pretty much guarantee you, you’ll be welcomed with open arms, and members are curious about your journey. They’re quick to offer help. “How can we support each other?”

Christy Farnbauch: [00:27:47] It’s pretty interesting the magic that happens in that room. While I think we are- well, I know we are, the largest chapter in the country, we try to break it down into a smaller community, so that when you show up, and you don’t know anybody, we’ll shepherd you through that.

Betty Collins: [00:28:03] I appreciate you coming, and talking with me today, and being part of my podcast. I can tell you that one of the reasons that I am a member of NAWBO is I look at the past, and the sacrifice, and work that people, over 30 years, and certainly over 20 years in Columbus … The sacrifice that was made to have NAWBO what it is today is huge.

Betty Collins: [00:28:24] In the present, I want to seize those opportunities. I want to seize, and make sure that we honor them by seizing our opportunities. Then, we have generations behind us, who are watching, and I want to make sure what they’re seeing is what they should be seeing. Thank you for coming to us today, and I’m looking forward to our conference that we’re having soon.

Betty Collins: [00:28:46] I’m interviewing Mary McCarthy, and she is with the WSBA, which stands for Women Small Business Accelerator. A few years ago, I got to know … Well, actually, I’ve known, Mary McCarthy, and the other founder, Caroline Worley, for- I don’t know when I haven’t known them, I guess is how I’ll say it.

Betty Collins: [00:29:04] I went to an event that they had, and was just so inspired by it. I said, “This is where we can give back. This is where Brady Ware can be involved,” because if women in small business can accelerate, it will just totally impact the marketplace. Women have a harder time, in those initial years as entrepreneurs, than men.

Betty Collins: [00:29:27] I don’t want to go into a lot of that today, but this is another partner that Brady Ware chose to be with, because it was just a way to give back, and it was a way to get women- “Hey, how can we help you so that you can succeed?”

Betty Collins: [00:29:42] It’s not, to me, that women need to take over the world … Okay, maybe they do, but, there’s a lot of talent, and there’s a lot of passion, and there’s a lot of ideas, and we want to make sure they’re successful. We’re just going to call this the WSBA; it’s much easier for me to say. Tell my listeners a little bit about yourself. Give that 30-second commercial of, just, Mary McCarthy.

Mary McCarthy: [00:30:03] Okay. Well, hi, everybody. I am Mary McCarthy. I have two organizations. YMT Consultants is a business consulting firm. I have been a business consultant, working with the early-stage micro-business owner for over 10 years.

Mary McCarthy: [00:30:21] Back in 2011, I ran across an SBA article that said, “If all things are equal, why are men succeeding more than women?” That launched the really good question of: well, the answers weren’t anything unique, but the fact is, we’re still saying the same answer, so what can we do to change that?

Mary McCarthy: [00:30:43] I happened to talk a really good friend of mine into launching the organization called the Women’s Small Business Accelerator. We’re actually entering our seventh year of operations, so I’m busy running two organizations on a daily basis.

Betty Collins: [00:30:55] Yes you are. I’ve known you a long time, and I don’t know that you’ll ever not be busy, Mary, but that’s okay. So, tell me, as the executive director of the WSBA, what is the mission, and the purpose of the organization?

Mary McCarthy: [00:31:09] When we go back to the SBA article, it really talked about “if education and income are the same between men and women, why are men succeeding?” The answers, again, were no surprise. Men assumed they would be a million-dollar business; women hoped to pay their bills. A man said he wanted to launch a business, and he was told “Good luck, and congratulations.” A woman was, “How do you do that, and support your family,” right?

Betty Collins: [00:31:35] Right.

Mary McCarthy: [00:31:35] That’s not necessarily going to change. What we determined was we really needed support. We needed guidance. When we created the WSBA, our mission is to help all women. It’s not based on income, or age, ethnicity, location; it’s all women, regardless, that wants to have a successful business.

Mary McCarthy: [00:31:58] Success is what they define it as, not what society defines it as. If you do want that – make money and be home to support, and care for your family – good for you. You should be able to, and you should be able to do it with pride that you are balancing your life, and caring for your family, and providing a financial means. If you want to be a multi-million-dollar business owner, great. We’re going to help you do that, as well. We want all women to be helped, regardless.

Betty Collins: [00:32:26] When you help women, what does that mean? What is the help you’re giving them?

Mary McCarthy: [00:32:32] Well, I think, first, it is just appreciation that they can accomplish whatever they would like. They’re no longer doing it alone. We’re there to help, mentor, guide, support, push, listen to – whatever that you need.

Mary McCarthy: [00:32:49] We have a lot that we deal with on a daily basis, and we allow ourselves, at times, to get completely overwhelmed. We want to work through all of that, and really take the emotion out; figure out what is the business model that we want to accomplish. How are we going to accomplish it? Then, let’s put a plan in action, and let’s make it happen.

Betty Collins: [00:33:08] You have a mentoring program, an educational program, as well as Power Circles. You want to just tell us a little bit about that?

Mary McCarthy: [00:33:15] We have three signature programs. We work with the “I’ve got an idea,” all the way through “I want to grow.” The idea stage, to “I have launched, but I’m not making any money, because I haven’t really figured out my business model …” that’s called the inspired entrepreneur. “We have a great dream, a great desire. How do we monetize?”.

Mary McCarthy: [00:33:36] It is a six-month education program, and it’s focused on really creating a model. Who is your target customer? What is your pricing? The outcome is a written business plan. I like to tell people it’s not the plan that matters, it’s the journey. It’s the research, it’s understanding the information, not the assumption, on what your business is going to be, and do.

Mary McCarthy: [00:34:00] Power Circles is once you’ve been in business for a year … Think of a mini-mastermind group. We have a group of six to eight women that get together on a monthly basis, that support each other, that provide ideas, information, support, but it’s facilitated by a business expert that brings in the business tools, brings in the knowledgeable speakers. It’s about dealing with the day-to-day, allowing you to get out of your head, and focus on working on the business.

Mary McCarthy: [00:34:31] Then, Mentor Match. Once you’ve been in business for three years, or more, it is time now for a mind-shift change. You want to grow, and you’re not sure how to do it. We’ve got to change you from being the owner of your small business, to becoming the CEO of your organization. We will match you, and it’s all a hand-selected match, based on what your needs are, with a very successful woman business owner who’s already done it, that can help provide strategy, and guidance.

Betty Collins: [00:35:00] Those are awesome programs. It’s why Brady Ware has definitely wanted to partner with you in helping to make sure those launch, and get going, because you guys are only seven years old. It’s taken some time, but you’ve built up quite a bit of clientele, and a good board, and you have a lot of substance in your stuff.

Mary McCarthy: [00:35:17] We’ve come a long [00:35:18] way [cross talk]  [00:35:18]

Betty Collins: [00:35:18] Tell me this; tell me the favorite story of the woman who’s come through your program.

Mary McCarthy: [00:35:24] There are so many incredible women that have come through the program. We had one who had been very successful. She had to take time out of her business, in order to be a caregiver, and that meant she had a year, almost a year and a half, where she wasn’t generating any income.

Mary McCarthy: [00:35:42] When the individual passed, she’s sitting there, going “What do I do?” She got a mentor. They created very specific goals, and it was all about sales. She had someone who held her accountable. She accomplished goals in four months.

Betty Collins: [00:35:58] Wow.

Mary McCarthy: [00:35:59] I had somebody who went through the Inspired, because I’m going to give you [00:36:02] two [cross talk] You asked for one, but [00:36:03] I’m going to give you two. She went through the Inspired, and she wanted to be a food business. One of my favorite sayings, if you’re a food entrepreneur, is “Just because your friends, and family like your food, does not mean they will pay for it,” right?

Betty Collins: [00:36:15] Yes.

Mary McCarthy: [00:36:18] She started a Friday night supper club. She delivered food to somebody that knew someone, and next thing you knew, she ended up on Food Network.

Betty Collins: [00:36:27] Very nice.

Mary McCarthy: [00:36:27] She was on Food Court Wars, if anyone remembers that show, on Food Network. She won. Couldn’t tell anyone that she won, but she won. She needed funding to open up, and it was in a food court. Wasn’t necessarily what she wanted to be, but it was a good learning lesson, so we decided to go for it.

Mary McCarthy: [00:36:44] After she won, we had to get funding; signed a very strict nondisclosure, and we couldn’t say she won. The lender didn’t want to give her money unless they knew she won. We had to navigate that. Finally got the funding, got her launched, ran it for a year. She learned so much, shut it down; then went back to catering. She was pregnant, and she had a child.

Betty Collins: [00:37:06] Okay.

Mary McCarthy: [00:37:06] She recently just went back into her business, big time, and she is now in Cameron Mitchell’s food court.

Betty Collins: [00:37:14] Very nice, very nice. The success stories are what keep your vision alive. It keeps the purpose, it keeps … Because you’re very busy, and so, for you to still be co-leading this, and doing this is awesome.

Betty Collins: [00:37:27] Let’s go with the last question, which is where can business owners, inspire people … What did you call them, the Inspired Entrepreneur?

Mary McCarthy: [00:37:37] The Inspired Entrepreneur.

Betty Collins: [00:37:38] Where do they find the WSBA? Where can they go on, and find your information?

Mary McCarthy: [00:37:42] Well, I would say the easiest way to find us is on our web site, which is wsbaohio.org. They can come to the Women’s Conference and see us. We have our annual gala, and fundraiser every October, and they can come. We celebrate with 300 to 350 of our closest friends. You’re welcome to be a friend, and come join us as well.

Betty Collins: [00:38:02] Well, I appreciate, today, Christy, and Mary, both coming. These partnerships for Brady Ware have been invaluable. We look at them as just part of the success of our women’s initiative.

Betty Collins: [00:38:14] I cannot emphasize to you enough that if you really want to start this within your company, and you don’t need to be a large company to start a women’s initiative, you’ve got to partner with the right people in town that support you, and you support them. It will make a difference in that.

Betty Collins: [00:38:32] As your career advancements continue, your financial opportunities will continue to grow. Be prepared. Visit bradyware.com/resources to download a copy of the financial checklist for every stage of your life. Everything about the Inspiring Women podcast, this episode, and Brady Ware & Company Accounting Services can be found in the podcast show notes.

Tagged With: Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, leadership development, Mary McCarthy, Mentors, NAWBO, NAWBO Columbus Chapter, recruiting women, retaining women, woman-owned business enterprise, Women in Business, women owned business

Decision Vision Episode 19: How Should I Engage in Philanthropy?, An Interview with Chris Gabriel

June 13, 2019 by John Ray

Decision Vision
Decision Vision
Decision Vision Episode 19: How Should I Engage in Philanthropy?, An Interview with Chris Gabriel
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“Decision Vision” Host Mike Blake and Chris Gabriel

How Should I Engage in Philanthropy?

Most everyone would agree that it’s good to give back. But what’s the best way to give? Can giving become enabling or even toxic? Chris Gabriel has performed extensive research on philanthropy and individuals who are heavily philanthropic. He shares his insights with Host Mike Blake on this edition of “Decision Vision,” presented by Brady Ware.

Chris Gabriel, Age of Generosity, LLC and the Generosity Project

Chris Gabriel

Chris Gabriel runs a wealth management practice for a major investment firm. He also has more than 25 years of experience serving charitable organizations and their donors as a development director, as a nonprofit finance and fundraising consultant, and as a guide for successful charitable givers.  He has participated in the gift process from every vantage point as a staffer, board member, consultant, and financial advisor.

His process focuses on “philanthropic enabling” which seeks to maximize the value and benefits of charitable contributions for everyone involved. His mission is helping successful people to be even more generous and generous people to be even more successful.

Chris is an honors graduate of Yale College and earned his master’s degree from Oxford University. He also is the founder of Age of Generosity, LLC and of The Generosity Project, a nonprofit seeking to promote giving as an essential virtue of a life well lived. Chris is writing a set of books and building a giving consulting platform, both of which are scheduled to launch in 2020.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to this Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service, accounting and advisory that helps businesses and entrepreneurs make vision a reality.

Mike Blake: [00:00:20] And welcome back to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of making decision on a different topic. Rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Mike Blake: [00:00:38] My name is Mike Blake, and I am your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Mike Blake: [00:01:02] And today, we’re going to be talking about philanthropy and, specifically, the decision as to whether or not you should engage in philanthropy or not engage in philanthropy. And in some respect, maybe that sounds like a loaded question. Of course, you should engage in philanthropy. We should all be interested in giving back to our communities, sending the elevator back down, whatever cliché you want to use. Who doesn’t like a good philanthropist? Who doesn’t like someone that’s going to be throwing $100 bills around or $1000 checks around, always going to be the life of the party? But when you get into philanthropy, it’s really not that simple. And philanthropy not done well can be not just not impactful but, in some cases, can actually be harmful.

Mike Blake: [00:01:51] One of the things I’ve done a lot of in the last few years, I’ve studied dynastic wealth, which means that wealth that has survived for a number of generations. And what a lot of people may not realize is that being rich actually is hard. It’s just hard in a different way. You have trouble paying your light bill, your cable bill, but then managing wealth responsibly is not easy, and it’s a skill set.

Mike Blake: [00:02:19] And there are wealthy families whose names that you would know – the Vanderbilt’s come to mind – that have literally philanthropies themselves into the ground. It’s that they’re very generous. And, of course, their names are on many buildings in New York. Their name is on Vanderbilt University and so forth. But as Anderson Cooper, who is a sixth generation Vanderbilt, has said, “There ain’t no trust fund waiting for me.” And 150 years ago, that would be unthinkable. And so, this is a complex topic that I hope as you, as the listeners, a little bit different than what we normally talk about, but one that I think is very important.

Mike Blake: [00:03:02] And joining us today is my very good friend, Chris Gabriel, and somebody who I’ve known for a number of years, longer than we would care to admit. Neither of us had gray hair, that’s how long we’ve known each other. And he’s been a student of philanthropy for as long as I have known him, and is starting to break out of his shell, and systematize the way that he shares his knowledge.

Mike Blake: [00:03:29] He runs a wealth management practice for a major investment firm that has more than 25 years of experience serving charitable organizations and their donors as a development director, as a nonprofit finance and fundraising consultant, and as a guide for successful charitable givers. He has participated in the gift process from every vantage point as a staff, or a board member consultant, and financial advisor.

Mike Blake: [00:03:52] His process focuses on philanthropic enabling, which seeks to maximize the value and benefits of charitable contributions for everyone involved. His mission is helping successful people to be even more generous and generous people to be even more successful.

Mike Blake: [00:04:07] Chris is an honors graduate of Yale College and earned his Master’s Degree from Oxford University. He is also the Founder of Age of Generosity LLC and the Generosity Project, a nonprofit seeking to promote giving as an essential virtue of a life well lived. Chris is writing a set of books and building a giving consulting platform, both of which are scheduled to launch in 2020. I’m going to hold you to that. Chris, thank you so much for coming on the program.

Chris Gabriel: [00:04:33] Thank you, Mike. It’s such a pleasure to be here.

Mike Blake: [00:04:36] So, what led you to start down the path of becoming an effective student of philanthropy.

Chris Gabriel: [00:04:44] Would you believe, midlife crisis?

Mike Blake: [00:04:47] I believe midlife crisis is responsible for a lot of things. I’ve seen people buy motorcycles, sports cars, and-

Chris Gabriel: [00:04:52] Yeah. It seemed more positive and less expensive than the proverbial red sports car. But in all seriousness, I was noodling over my career, and personal life, and other things that were important to me a few years back. And I was at that crossroads in life that the others have described as a transition from success to significance. And in thinking that through, I came to a realization of really four things that mattered to me – my spiritual life, my family and friends, my professional work, and my community service. And I wanted to be more deliberate and intentional about how to align those different forces together.

Chris Gabriel: [00:05:34] And in thinking that through, I recognized that the unifying thread through all those different areas and experiences at all stages of my life had been generosity, people who had been generous to me, generous acts that I had witnessed, or participated in, or benefited from. It really sparked a curiosity that’s led down a journey of getting to know more about the topic, talking with inspiring people, and really immersing myself in what I found to be a very worthwhile and enjoyable effort. So, that’s what brings us here this afternoon.

Mike Blake: [00:06:11] So, we’re in a society of greed is good. There’s a certain zeitgeist right now, I think, of sort of every person for themselves to a certain extent. And I won’t turn this into an NPR interview. I’ve already said zeitgeist. I don’t want to do that because that does sound like NPR. I don’t want to go in that direction. But in a culture that fosters and glorifies, really, self-reliance, and you earn what you get, you keep what you earn, et cetera, et cetera; in spite of all those kind of external forces, why do people give? And why do people give a lot?

Chris Gabriel: [00:06:54] Yeah, it’s a great question. And there’s a lot of different ways that you could approach it. I’ll start with what you might think of as an unusual source. So, Adam Smith is well-known as the protocapitalist, the founder of classical economics.

Mike Blake: [00:07:09] Of course.

Chris Gabriel: [00:07:09] He was actually a professor of moral philosophy. And while his very large difficult-to-read, coffee-table-sized book, Wealth of Nations, it gets most of the press. I think his best work is a much thinner volume called Theory of Moral Sentiments. And that book starts out by saying, essentially, as an observation of human nature and the human character, that there’s something about giving and altruism that just seems to be hardwired into who we are. These were his observations about the human condition. And we seemed to get pleasure from the success of others, and even more pleasure from participating in that success.

Chris Gabriel: [00:07:44] And it turns out, if you look across the spectrum of research on the topic, there’s almost unanimous agreement on that topic. One of the inspirations for my own understanding is a fellow by the name of James Doty, who is a Professor of Neurosurgery at Stanford. He also founded an organization called the Center for Compassion and Altruism Research and Education. The founding benefactor of which is the Dalai Lama, interesting friends.

Chris Gabriel: [00:08:14] And what Dr. Doty has realized in all of his work as a physician, so healing physical illness, there were bigger illnesses in play that were illnesses more of the spirit. And he felt compelled to travel down that path and see where it led. And what he discovered is a whole lot of research around the notion that giving is both psychologically and physiologically essential to health. It’s on par with exercise and your ideal body weight.

Chris Gabriel: [00:08:46] And there’s a whole system of physiological processes that relate to our sympathetic and parasympathetic nervous systems, if you want to get into the technical side of it. That mean that giving is rewarding to us in very selfish ways, and that our human evolution is designed to reward compassionate altruistic behavior.

Mike Blake: [00:09:09] So, it’s a dopamine rush at the end of the day, right?

Chris Gabriel: [00:09:12] Even as simple as in a smile. There’s a whole article in Psychology Today about how a simple smile triggers this whole cascade of effects, physiological effects in terms of neurotransmitters and activity in the brain. And not only does that benefit the person who receives the generous act of a smile, but it benefits the person who smiles as well, and there’s this virtuous cycle. So, again, even its most fundamental level, there’s something about generosity that’s worthwhile.

Mike Blake: [00:09:42] So, in your writings, I’ve had the privilege of seeing, I think before most people have, you linked giving with wisdom. Talk through that connection.

Chris Gabriel: [00:09:53] So, my working definition of wisdom is that it is — understanding that exists at the intersection of moral truth and practical experience. And there’s something about wisdom that really is fundamental to success in life. We live in a society that prizes knowledge and prizes achievement.

Chris Gabriel: [00:10:12] But the ancients may have one up on us here. They taught their children wisdom. They were concerned with helping them to make good decisions about how to live. And I think we missed out on a lot of that in terms of our education and a lot of our cultural milestones and markers. And generosity was at the center of that set of constant texts around successful living, whether you call that virtue, or wisdom, or anything else.

Chris Gabriel: [00:10:42] And what’s interesting, to connect Dr. Doty’s work and there are millions literally. If you Google generosity science, there’s over 38 million hits. There’s a ton of research done. And what that research suggests, essentially, is the guys in the white lab coats, the scientists, and the ladies in the white robes, the sages, all agree that this is something that’s meaningful and worthwhile.

Chris Gabriel: [00:11:06] If you want to use an example of how that type of wisdom intersects in real life, think of something really big and important that’s happened in our society in the course of the last couple of generations. Let’s think about the Civil Rights Movement. So, the Civil Rights Movement recognized that there was something unjust about racial inequality. And that sense of injustice drove people to organize around overcoming that great wrong in our society.

Chris Gabriel: [00:11:35] But at the same time, there was a sense of love that drove the behavior of the people that were protesting and advocating for change. And that love, which was generous on their part, really drove a constructive outcome from what might have been a very destructive set of forces in society. And there’s a wonderful sermon from Dr. Martin Luther King called Loving Your Enemies.

Mike Blake: [00:11:58] I’m familiar with that.

Chris Gabriel: [00:12:00] He preached in 1957 that summarizes this whole concept really brilliantly. And that, to me, is the definition of generosity and wisdom. It’s a good outcome. It’s a practical outcome. We improved society and humanity in the process, but it was really based on the sense of something fundamentally generous happening on the part of the people that were forwarding that change.

Mike Blake: [00:12:22] So, to that end, and I suspect this is not a random connection, you’ve developed something called the WISE Giving Framework. Can you walk us through it at high level? I mean, it’s a very detailed framework. So, we don’t have time but, at a high level, what is the WISE Framework?

Chris Gabriel: [00:12:39] Sure. And it’s a great question. So, you think about the nature of generosity, and the working title of one of the books I’m producing is called Transformational Generosity. And the idea of that transformation is that it’s this incredibly virtuous 360-degree cycle of positive change that happens when people give, and when they give wisely and well. And I think we’ll talk some more about what that means.

Chris Gabriel: [00:13:05] But the notion of constructive giving boils down to an appreciation of the internal benefits and the external benefits that are involved. And those benefits, again, if they’re done well produce positive change on the part of the giver, on the part of the receiver. And then, by extension is that effect ripples out into community and into society as a whole. You have all of these positive effects that are produced.

Chris Gabriel: [00:13:32] So, the WISE giving process, WISE is an acronym, and you know me well enough to know I’m a sucker for acronyms and alliteration.

Mike Blake: [00:13:38] Who doesn’t love a good acronym?

Chris Gabriel: [00:13:39] I can’t help myself. So WISE is well-grounded, inspired, satisfying, and effective. And those four components reflect that dynamic of internal and external benefits. Inspired and satisfying, things that relate to us and the benefits that we get from giving. Well-grounded and effective, looking outward to the beneficiaries of the giving and making sure that those gifts have the kind of impact that we want them to have. And so, the process aligns a set of different forces and factors together to help produce those good outcomes, back to the philanthropic enabling that you referenced at the outset.

Mike Blake: [00:14:16] So, I mean, why have a plan? It seems like one of the easiest thing is in the world to do is to just give money away, right?

Chris Gabriel: [00:14:23] Sure.

Mike Blake: [00:14:23] It’s not like nobody is going to take it. In most cases, you walk into, really, anything, it doesn’t have to be a nonprofit, “Hey, you want a thousand bucks?” “Sure.” So, why does there need to be a planning process around something that, at least, on a very fundamental level seems like a lot of the easiest thing in the world?

Chris Gabriel: [00:14:45] Yeah, it’s a great question. And on the one hand, you certainly don’t want to overthink it. There should be no paralysis by analysis when it comes to giving. But on the other hand, like every other aspect of life, better inputs lead to better outputs. And the more time and effort you put into a project or a decision, the more likely that there is going to be a good outcome for that decision.

Chris Gabriel: [00:15:05] I’ll give you a concrete example because I think it helps to illustrate the point. And it’s one of my favorites that I’ve come across in the generosity journey that I’ve been on. There is an entrepreneur in California, a Chinese-American named Kenneth Yang. And he’s founded a very successful tea company. And having gone back and forth to China for years in developing and promoting his business, he became very troubled by the plight of disabled Chinese orphans who are put in institutions, have very little in the way of support, and opportunities, and prospects. And this disturbed him.

Chris Gabriel: [00:15:42] And he reached a milestone in his life personally and professionally where he felt he needed to do something about that. And so, it became something of an existential crisis. Am I going to fold up my business, or sell it, or do something else? Am I going to dedicate myself full time to this effort about which I feel really passionate? Interwoven with all of that was, his favorite pastime was photography, really passionate, very capable photographer.

Chris Gabriel: [00:16:06] And so, as he’s thinking through all of these different issues and potential decisions, he seeks counsel from a wise guide. And the advice that he ends up getting and the conclusion that he arrives at is wonderfully powerful. He realized that his business was a platform and created its own opportunities.

Chris Gabriel: [00:16:26] And so, he started traveling back to China more intentionally and taking pictures of the smiling faces of the children that he was coming across in these different residences that he was going to visit. And then, he put those pictures on the packets of his tea, and described the circumstances by which the photos were taken, and the opportunity there was to support this great need that he had found. And he created a foundation to help serve that effort and raised millions of dollars which then got funneled back to the care of the children he was so concerned about.

Chris Gabriel: [00:16:58] So, he created this amazing dynamic. And I referenced the word power before one of my touchstones in this set of processes around giving is the idea of powerful giving, which is if you can imagine Venn Diagram, there’s opportunity, passion, and impact. And the things that we’re really passionate about, the things that we have an opportunity to pursue, and the pursuits that have the potential for impact. You align all those together, that’s really where the best giving happens. And I think Mr. Yang’s example is a great one.

Mike Blake: [00:17:28] So, I’d like to go off the script a little bit and follow up on something because I think you touched on something that is really important, which is the notion of a business as a platform. In my own work and study, as I’ve been studying dynastic wealth and sustain multigenerational wealth, one common theme I’ve noticed is that the business is the platform that supports that family and sustains it. And I think by extension, the business sustains giving because it’s the income generator.

Mike Blake: [00:18:02] And I’m curious if you think there’s a correlation between families that maintain kind of that family enterprise versus selling out, which is what the Vanderbilt stood, for example, made themselves more liquid, which means it’s easier to give your stuff away and screw it up, as opposed to having the platform business. Do you think there’s a connection between the ability to sustain philanthropy over the longer term if there’s that enterprise level engine, or am I just making this up, and I’m just sleep deprived on a Friday?

Chris Gabriel: [00:18:35] I think your intuition is correct. So, I work with a lot of entrepreneurs, and the goal is to help navigate through the various challenges and opportunities that they have when it comes to their businesses, and their families, and their communities. And giving can and should be at the center of that. And what’s interesting about giving, and we may talk more about this, but my work is focused not just on financial giving. That’s certainly an important piece of it, but there’s actually five types of giving.

Chris Gabriel: [00:19:05] There’s possessional giving, which is money and stuff. There is personal giving, which is time and talent. There is social giving, which is everything from hospitality and manners to civic duty. There is emotional giving, which starts to get more personal. It’s about connectivity, and vulnerability, and really being supportive of folks with whom you are close. And then, lastly, relational giving, which, in essence, is the sum of all the others. And that’s where the rubber meets the road in our lives.

Chris Gabriel: [00:19:30] We are defined, to a very large degree, by our relationships, and the quality of our life is determined by those relationships. And so, to get to an answer to your question, if you think about generosity across all those different dimensions, and then you look at what makes success in a family — and this is something that I’ve been thinking and working on a lot about lately with a colleague. We’ve been developing a set of constructs and processes around wealth and success.

Chris Gabriel: [00:19:56] And our appreciation has stemmed from the fact that wealth success has both a family and a financial component to it. And the family component’s really about relationships. And, of course, the financial component is about resources. And when you look at where success comes in — and by the way, success is almost unbelievably rare. The shirtsleeves-to-shirtsleeves phenomenon that we hear about is alive and well. 90% of wealthy families don’t make it past the third generation in terms of intact functioning family or finances.

Chris Gabriel: [00:20:32] And I think families that have businesses have a purpose, and a purpose that fosters relational connectivity and resource generation. And that is a great recipe for success, provided that the business is run well and provided that the relationships in the family survive the pressures of having the business. But I do think, in cases where I’ve seen where family wealth is sustained across generations — and I can think of several examples. One family, in particular, that’s into their sixth generation now and is still quite successful. There was a family business at the center of that.

Mike Blake: [00:21:04] And it underscores a fact that people don’t like to talk about, but there’s ample data to support this, the family unit is an economic unit. We don’t want to think about that necessarily, but economics does factor into that in many complicated ways.

Chris Gabriel: [00:21:23] Sure.

Mike Blake: [00:21:24] So, it’s hard to separate that. And, actually, that segues very nicely into my next question, which is, is it fair to categorize a will as a form of giving?

Chris Gabriel: [00:21:37] I think it is. Based on what I just shared, a will is a legal document that transfers assets. And, of course, it focuses on physical assets, possessions. But at the same time, it embeds values, and relationships, and other essential aspects of the family, and is a mechanism by which all of those different things are passed from one generation to another. So, certainly, families that do wealth transfer well and do legacy well have built into those mechanics. A lot of other elements that relate to values, and priorities, and purpose, and meaning.

Chris Gabriel: [00:22:18] And I had a friend, when I was describing some of this a few years back, who leaned back and thoughtfully said, “Well, what you’re really describing is operating at the intersection of money and meaning.” I said, “Yeah, that’s exactly right. I think I’m going to write that down. That’s really good.” And so, a will is a document that represents that, an intersection of money and meaning, and the values, and the relationships, and all the other aspects of the family. So, it is a form of giving. And then, that kind of estate planning, if it’s done wisely and well, I think can produce very good outcomes, or it can instill a lot of discord and division within a family if it’s not done well.

Mike Blake: [00:22:55] So, let’s talk about maybe potential, maybe downsides or pitfalls. What are some cases where giving can go bad, or what are the risks associated with giving?

Chris Gabriel: [00:23:13] That’s a great question. So, I’m a cheerleader for giving, and I think it’s good. And I’ve used the expression already, “If it’s done wisely and well.” In fact, Adam Smith makes this point later in the same book I referenced earlier. It, perhaps, is the human virtue of which there can be no excess if it’s done well. You can have too much of almost anything, but you can’t be too generous if you’re going about it the right way.

Chris Gabriel: [00:23:39] And so, what is the right way? If there is a formula, if we could reduce giving to a formula, I’d suggest it would be something along the lines of consider-it attitude, plus carrying action, equals a positive generous outcome. And so, where things go wrong is in those dynamics. If your attitude is not considerate, if your actions are not caring, and that’s two-way because there is a reciprocity in the giving dynamic. There is a giver and a receiver. And it’s a two-way process. And so, both the giver and receiver have responsibility in terms of what happens with the gift in the end.

Chris Gabriel: [00:24:13] And, in general, a poor attitude will lead towards a gift that doesn’t have the kind of meaning that it could have and benefit psychologically to either or both parties. And uncaring actions typically will lead to a result that suboptimal in terms of impact or, sort of, physical outcome. And there are lots of dynamics you can point to where those are real issues.

Chris Gabriel: [00:24:39] I’ll call your listeners’ attention to one particular book on this topic, which is really powerful. It’s by a local Atlantan, named Bob Lupton, and he wrote a book called Toxic Charity. And after decades spent assisting the poorest people in our community, he came to the conclusion that more harm than good was done out of a lot of well-meaning support, which robbed people of dignity and effective opportunity in the name of providing them with some kind of support. And a lot of times, that did more good for the people giving than people receiving. So, there is a lot of research out there on this topic.

Mike Blake: [00:25:14] So, that’s interesting. And it brings to mind something that I know you and I both wrestle with because we are both parents. And I have a teenager. Are either of your kids a teenager yet?

Chris Gabriel: [00:25:25] Yes.

Mike Blake: [00:25:25] Yes, okay. So-

Chris Gabriel: [00:25:26] Joyfully.

Mike Blake: [00:25:27] Yeah. So, that’s where most of my gray hair came from. And as parents, we are givers, right? And one of the things that I know you’re mindful of, and I’m mindful of, is where is the line between generosity and enabling, right? And enabling, actually, is a selfish act because what you’re really doing is you’re bribing somebody to make a problem staring you in the face to go away. That needs to be solved with some process that is much more difficult, right.

Mike Blake: [00:26:01] That, to me, strikes as very similar to that toxic charity that you’re describing where the road to hell is paved with the best of intentions, right? And there’s this line between charity and enabling. And even charities, if something’s not structured correctly, not just individuals, organizations, can be harmed with too much too fast, right?

Chris Gabriel: [00:26:30] Again, very thoughtful and insightful question. One of the great insights that I’ve taken away from all this work is positivity. And it relates very much to this point. There’s other research on this topic that I’m drawing on here that makes the point that if you look at what produces good outcomes in a charitable community development context, they almost always involve coming into this situation with a sense of positivity and optimism.

Chris Gabriel: [00:27:09] In other words, asking the question, “What is right here?” rather than “What is wrong?” If you’re showing up in this situation saying, “Everything here is horribly broken. You’re clearly terribly messed up. And I’m here to help you fix it,” that is a totally different dynamic than coming in and saying, “Thank you so much for the opportunity to be engaged with you. What is it that you want and need? And what is it that is going right in your life? And how can we help build on that?”

Chris Gabriel: [00:27:14] There’s a bunch of research that’s just come out of Harvard. Even in the most intractable problems that we have in the world, like systemic poverty, that point out that international aid efforts that focus on creating opportunity in a society have far greater success than ones that focus in on whatever the pathologies and difficulties are. So, to your question about parenthood, I’m totally guilty of exactly what you described, by the way, that-

Mike Blake: [00:28:01] We all are.

Chris Gabriel: [00:28:02] … enabling mindset because it’s just easier – let’s face it – to get that immediate issue out of the way because I’ve got other things to do. And I see myself, at times, robbing my kids of an opportunity to build their own sense of dignity, and self-confidence, and self-reliance just because it’s convenient for me at that particular moment. And I think we run into a lot of those same issues when we try to do good, and the most thoughtful people in that world are folks that recognize those challenges and look to approach their efforts in ways that get past them.

Mike Blake: [00:28:37] Now, I’m going to go off the script again because this topic begs kind of another question. And a very practical and unusual example, you may remember the ALS Ice Bucket Challenge-

Chris Gabriel: [00:28:51] Absolutely.

Mike Blake: [00:28:51] … of three or four years ago. And that raised roughly $120 million, which was something like what the ALS Association of United States raises over a 12-year period basically, right? And they were faced with an interesting problem that, all of a sudden, they had more money than they had the capacity to manage. And for them, it created a real problem because, (1), they received a lot of money, they have obviously a very important mission to battle that disease, and they’re extremely high profile. All right. Everybody knew what the ALS Ice Bucket. They didn’t even know what ALS was, right, people were dumping buckets of ice over their head. And I did it, but it was thoroughly physically traumatic.

Mike Blake: [00:29:40] But there’s need to be planning ideally on the side of the recipient too that if this windfall comes, right, we got to be prepared to use it and use it responsibly. Now, thankfully, the ALS Association, on the fly, I think, they figured it out and everything. I’ve read about them is that they handled it very well, what they have, and used it, put in endowments, they funded a lot of research. But even that’s a challenge, right? Even a firehose of generosity is still a firehose.

Chris Gabriel: [00:30:15] So, parenting comes to mind again, although I’ll use a business example first. Having been around a lot of businesses and entrepreneurs through the years, one of my observations is the number one cause of business failure is failure. And the number two cause is success. It is certainly possible to grow too fast to take on too much and to being unable to digest even good fortune. And charities are no different and, certainly, have those same kinds of risks.

Chris Gabriel: [00:30:48] And so, back to your question about planning, particularly, for people in society who have more in the way of resources and do have more in the way of potential impact, that set of responsibilities that goes along with that is really important because if you’re not careful about where you give your money and how you give it, then, again, you can end up messing up a good organization by being too generous, by giving it too much in a way that it’s not prepared and doesn’t have a good strategy or plan in place about how to manage it.

Chris Gabriel: [00:31:15] So, there is definitely a reciprocity that goes into good giving. Back to that concept of philanthropic enabling again, having a conversation and a real dialogue where everyone around the table is trying to achieve a positive outcome and figuring out what resources can be brought to bear, what challenges can those resources be applied towards, and what are the outcomes that we’re seeking, and what’s the strategy that’s in place to make that happen. That’s where you see the best giving.

Mike Blake: [00:31:40] Now, I want to shift gears a little bit. There’s a conversation that we had I think around corporate philanthropy and Warren Buffett. I call him Warren, He says, “Who the hell are you?” or “Why are you in my office?” But Warren Buffett has written about philanthropy at the corporate level, and whether or not it’s appropriate. And his position if you read his essays has been, “Look, it’s not my job to use this company as a platform to make any kind of social statement, or an economic statement, or a philosophical statement. My job is to build shareholder value, period, end of discussion.”

Mike Blake: [00:32:22] I’m curious if that’s something that’s ever kind of crossed your path in terms of the conversations you’ve had with your entrepreneurial clients. Where does that line — where do you think the optimal line is, or how do you how do you set that line between? As somebody of means, and you’re a steward of shareholder money, where do you think that line is in terms of supporting philanthropy through a corporate entity versus, “We’ll we’ll just declare a lot of dividends that people can give to whatever they want to”? Does that make any sense?

Chris Gabriel: [00:32:56] Oh, totally.

Mike Blake: [00:32:56] So, how do you kind of talk through that?

Chris Gabriel: [00:32:58] That’s a great question. And you’re illuminating a real debate. And it’s a debate between two different models of corporate purpose and structure. And there’s the shareholder model and there’s the stakeholder model. And the shareholder model is along the lines of what you described Mr. Buffett is advocating. And at the end of the day, it’s a simple job that we have as corporate stewards. It’s to make money. And what the owners of our companies do with that money is up to them.

Chris Gabriel: [00:33:24] The stakeholder model has a more complex view of corporate structure and behavior and recognizes that corporations are, in fact, engaged in various ways with various groups from owners, of course, but also employees, and managers, the communities in which they operate, society as a whole. And there’s an interplay potentially between those different elements that’s important to consider. And it fits into that framework better than it does the shareholder framework.

Chris Gabriel: [00:33:57] My personal view is while I’m as capitalist as they come or, at least, believe in the virtues and benefits of capitalism. I think, at least, there should be a balance, if not more of an appreciation for the stakeholder model. And I think it’s good business, as well as being something that’s an extension of values even.

Chris Gabriel: [00:34:22] From a legal standpoint, if you think about the way corporations are treated under the law, in areas like free speech, for instance. Corporations are imagined to be like people. And in the same way that people get all of the benefits that I had described earlier from generosity, companies can as well. And I think that thoughtful stewards of corporate resources can make good decisions about how to apply those in service to needs in their community, they can have a very positive impact on the company, as well as on the community.

Chris Gabriel: [00:34:48] However, I think you can go awry there as in other areas. And there are some trends right now that I think are not so constructive. And this is editorializing, but there are some institutional investors that are getting on their soapboxes and telling companies, “Not only do we want you to do all these things in the name of stakeholder value, but we want to tell you what you should be doing.” And that I find more troubling. So, there is a balance to strike, I would say. But it’s a great question in there. I don’t think there’s an easy answer or necessarily one that fits all enterprises. It’s certainly something that if I were in management, I would want to think through.

Mike Blake: [00:35:22] A great example of that is the Koch Brothers, right? Regardless of what you think of their political outlook, they are very clear that they’re in a certain social political camp, and they’re not afraid of using their wealth, their power, their enterprise to support that. And I think it’s an open question as to what impact that’s had on their business, right. To some people, I’m sure they’re cheering them right along, right. That’s great. What do the Koch Brothers sell? You sell carpet. Okay. I’m going to buy as much carpet as I possibly can.

Mike Blake: [00:35:58] But there are others that are strongly philosophically opposed to their political viewpoint, would prefer they be defeated rather than advanced. And it probably cost them some customers. And there’s probably no way or, at least, nobody’s really cared to take a look to see kind of what the net is, but we see examples of that struggle happening right in front of us in real time. And for us, as citizens — at least, for myself. I don’t want to lump you into this. As a citizen who is a voter, I’m not really all that interested in what Koch Brothers do or do not do per se, but it clearly has an impact. And I’m not a shareholder either.

Chris Gabriel: [00:36:44] Right.

Mike Blake: [00:36:44] Right? And it raises some very interesting questions about that web between individual philosophy enterprise and society that we’ll never solve.

Chris Gabriel: [00:36:57] And there are cynics out there that will argue that any giving by very wealthy donors is inherently suspect and corrupt. If you want to take it all the way into a Marxist framework. Marx believed that giving, in general, was immoral because it was the ill-gotten fruits of the proletariat labor that the bourgeoisie unjustly accumulated, and then doled back out to them. It was a form of oppression.

Chris Gabriel: [00:37:29] You actually prompted me to do this in one of our many conversations over libations. In the interest of really exploring the challenges to the giving paradigm, there is a section in in one of the books that will be coming out looking to the most intractable opponents of a generosity framework and, sort of, gauging the ideas that I’m developing and promoting against their philosophy, one of which is Marx.

Chris Gabriel: [00:38:03] At the one extreme end of the spectrum, to Marxist communitarianism, if you will. And at the other end of the spectrum is extreme individualism in the form of Ayn Rand. And I think they both get humanity and human nature wrong. And there’s something in between. Again, back to Adam Smith about us that just is naturally generous.

Chris Gabriel: [00:38:20] And so, applying that in the context that you described, I think it is interesting that many of the famous philanthropists distinguished between their businesses and their giving. And that trend has continued up to the present day with with folks like Bill Gates. And, again, a cynic might say that it’s not very difficult to give away vast amounts of money if you have vast amounts of money.

Chris Gabriel: [00:38:47] One friend with whom I had a conversation along these lines early on in my process just shook his head and said, “Look, this is really waste management. Let’s be honest. We give all these people all these accolades because they’re so generous. But in reality, they’d never spend a tiny fraction of the money they have. They could light it on fire, they could throw it in the ocean, or they could give it away. We applaud them for giving it away and maybe so, but it’s not any great sacrifice. And it’s really no act of nobility on their part.”

Chris Gabriel: [00:39:13] I don’t share that view entirely. In fact, a couple of the billionaires that I’ve interviewed have made the point, because I’ve asked them, “How would you rate the difficulty of giving money away versus making it?” and they’ve said, “It’s, in many respects, more difficult to give it away wisely and well than it is to make it in the first place.” And so, I think, you rightly point out that there’s a lot of complexity to this and a lot of challenges involved in giving in and being a responsible steward of the assets that you’ve been given.

Mike Blake: [00:39:44] So, you mentioned Bill Gates I want to. I want to address that because Bill Gates is such an interesting guy in that 20 years ago, for a lot of us, he was a laughing stock, even seen as a somewhat sinister figure because he was the guy that foisted Windows 98 on us, right. As if he was the guy who wrote the code. And he was the guy that was crushing this plucky little company in Cupertino called Apple. And they were so mean. And anything that was innovative, they’d buy up and crush. That was the narrative for Bill Gates, right?

Chris Gabriel: [00:40:24] And Lotus and my beloved Word Perfect-

Mike Blake: [00:40:27] There you go.

Chris Gabriel: [00:40:27] … all went the way of the dinosaur.

Mike Blake: [00:40:31] And if you’re a gamer, Halo, that was supposed to be a Mac-only platform. A lot of people blame the destruction of the Mac as a gaming platform on buying Bungie and Halo, right. right.

Mike Blake: [00:40:44] Fast forward now, I’m not sure I can name a more famous philanthropist of our time, right. And, really, in my own opinion, I think, deservedly, his reputation has been rehabilitated, and he’s successfully changed the narrative. And he’s come out – you know this, but the audience may not – that he’s basically pledged to give away 99% of his wealth. That is his mission is that before he and Melinda go to the great windows machine in the sky that they’re going to give away 99% of their wealth. And not only are they going to do that, but they are encouraging other billionaires – and Warren Buffett has signed on with this and a few others have – to also give away the bulk of their assets because, as your friend noted, what are you going to do with it? Are you going to build yourself a solid gold pyramid when you go or freeze your head like Walt Disney and hope you can be resuscitated? So, I’m curious in that. How does that movement mesh, or is it described at all by your WISE framework?

Chris Gabriel: [00:41:55] Yeah, it’s a great question. And part of what’s interesting about that, if you look into where that idea came from, it actually had very humble origins. And one of the things I’d like to overcome in my work is the misperception that generosity is narrowly defined as the province of only the very wealthy in terms of professional generosity, or only the saintly in terms of personal generosity. If I’m not Mother Teresa, then what good is what I do? What kind of impact is it going to have?

Chris Gabriel: [00:42:32] And as a case in point, if you actually look at the origins of the billionaires giving pledge, Gates himself credits an organization called Bolder Giving, which was a group started by a husband and wife that was designed to be a platform to celebrate extraordinary acts of generosity on the part of everyday, normal people like us. And they defined generosity in terms of time and talent, as well as treasure. And they found stories, and posted them, and celebrated them. And it grew into something of a mini movement. And there are school teachers, and college students, and retirees, and folks from all walks of life, every age and stage.

Chris Gabriel: [00:43:14] And Gates said that he read an account of this group and the work that they were doing, and that was the inspiration for him to say, “If I’m not doing at least as much as these folks, then shame on me.” And I think a lot of his peers felt the same once they were presented with the opportunity.

Chris Gabriel: [00:43:32] And back to the idea of generosity having its selfish benefits as well, David Rubenstein who founded the Carlyle Group, and is one of the billionaires I’ve interviewed, he’s so rich that he bought the — and so generous that he bought one of the few existing copies of the Magna Carta on a whim, so that he could donate it to America, and then built the building to put it in where it now resides in the National Archives. So, yeah, it’s nice if you can do that.

Chris Gabriel: [00:44:00] I asked him about the giving pledge, in particular, and he said he was already very much inclined along these lines and was doing the same thing, but was happy to sort of sign on as a public participant. But the point that he made was even more blunt. He said, “Look. if you’ve got several billion dollars, and you’re 70 years old, and you don’t know what you’re going to do with it, that’s not only a problem for society, that’s a problem for you. That is going to cause you a great deal of grief.” And back to the idea of family and wealth success, if you haven’t thought that clearly through, then you’re going to be creating a whole lot of heartache and headache for people that are close to you.

Mike Blake: [00:44:40] We’re running a little a little long, but there’s a couple more questions I’ve got to get in here because I feel like I won’t have done the topic justice. To that point that you just made, I mean, do some people think of wealth almost like a ticking time bomb that you got to do something with it? And particularly, maybe the longer you hang onto it, that’s when the ravens or the vultures in the family starts circling, and you see more agendas kind of pop up; whereas, if you’ve already said, “Hey, look, guys, this is already gone. Don’t worry about it.” Is that something you see, or is that something I’m just making up?

Chris Gabriel: [00:45:19] No, I think it’s very real. Look, money is a tool. It’s the meta tool. It’s the tools by which we acquire all other tools.

Mike Blake: [00:45:26] It’s a power tool.

Chris Gabriel: [00:45:27] It’s a power tool. So, it’s extraordinarily important. And it is central to our lives. And great spiritual and philosophical teachings focus on it for a reason. At the same time, like any other form of technology or tool, it can be used for good or bad. A hammer is great if I want to build a house. It’s not so good. If I hit you in the head with it. And money is the same way. And the way in which money is used for ill is when people prioritize it above other values and above other people. And that kind of corruption is easy to fall prey to. And you see that happen in families all the time and in other parts of our society.

Chris Gabriel: [00:46:07] So, these are very real challenges. And part of what I’ve discovered in the course of the research I’ve done, coming back again to this idea of wealth success, the common denominator among families that beat those odds and actually survive in terms of relationships and resources are families that are generous. And there are families that are generous both internally and externally. They treat each other well, and they treat the people around them well. And as an expression of that generosity, they are very active and committed to causes in their communities.

Chris Gabriel: [00:46:39] And so, there’s something very healthy about all of these forces and how they work together in people’s lives. That is one of the reasons why I’m such a tireless advocate for giving. I think it truly is an essential virtue of a life well lived, and it’s an antidote for much of what ails our society and our lives. And everyone, again, from the scientists to the sages draws the same conclusion.

Mike Blake: [00:47:06] Again, this is one of these topics we could easily open a bottle of 18-year-old and just sort of do this three hours or so.

Chris Gabriel: [00:47:14] Can we do that?

Mike Blake: [00:47:15] Oh, it’s tempting, but we can’t do that. We’ve got to be respectful of your time and that of others. If somebody within the earshot of this podcast would like to learn more about generosity, and how to structure it, and how to be generous in a way that is mutually beneficial and kind of meets that WISE framework, can they contact you to find out more?

Chris Gabriel: [00:47:42] Absolutely.

Mike Blake: [00:47:42] How do they do that?

Chris Gabriel: [00:47:43] I’d welcome any correspondence. In fact, I’m looking for great stories about generosity. I love being connected to people who are interested in being effectively generous and working with the types of charitable and nonprofit organizations to help them be more effective in engaging with their constituents and supporters.

Chris Gabriel: [00:48:03] As we’re preparing this platform of generosity to launch at some point, our public-facing side of that is not yet up, but I’d encourage people and welcome email correspondence to my personal email address, which is ccgabriel2@mindspring.com, flash from the past, and would love to hear from folks.

Chris Gabriel: [00:48:25] And for a final thought, since a lot of your listeners, I imagine, are successful executives, and entrepreneurs, and business people, or on a trajectory that’s going to lead them in that direction, I will put in a plug for effective use of community capital, and say from a very practical sense, the best giving gets done with appreciated assets. And those appreciated assets, if there are interests in a business that you own or help to start, are often the best ways.

Chris Gabriel: [00:48:55] And we get back to that idea of the three things that matter to an entrepreneur. It’s the business, it’s their family, and it’s their community, in many cases. And coming up with ways to balance all those out and, in essence, redirect community capital away from Uncle Sam and towards causes that you really care about, that’s one of my favorite things to do. So, if there’s any opportunity along those lines in the part of any of your listeners, I would love to hear from them.

Mike Blake: [00:49:18] All right. Well, I think that’s going to wrap it up for today’s program, a program that has ranged from Karl Marx to Adam Smith. You don’t see that every day, I’ll tell you that right now, and certainly not on this podcast. But I would like to thank Chris Gabriel so much for joining us and sharing his expertise with us. This has just been a heck of an intellectual exercise and a lot of information. I don’t think you can find anywhere else. So, thank you so much for joining us.

Chris Gabriel: [00:49:43] My pleasure. Thank you, Mike.

Mike Blake: [00:49:44] We’ll be exploring a new topic each week. So, please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company, and this has been the Decision Vision Podcast.

 

Tagged With: Corporate Philanthropy, Dayton accounting, Dayton business advisory, Dayton CPA, Dayton CPA firm, dopimine rush, emotional giving, financial giving, generosity, giving, giving back, giving to charities, Michael Blake, Mike Blake, personal giving, philanthrophy, philanthropists, planned giving, relational giving, responsible giving, social giving, The Generosity Project, Toxic Charity, Transformational Generosity

To Your Health With Dr. Jim Morrow: Episode 10, Colon Cancer Screening, An Interview with Dr. Simon Confrancesco

June 12, 2019 by John Ray

North Fulton Studio
North Fulton Studio
To Your Health With Dr. Jim Morrow: Episode 10, Colon Cancer Screening, An Interview with Dr. Simon Confrancesco
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Dr. Jim Morrow and Dr. Simon Cofrancesco

Episode 10, Colon Cancer Screening

Statistics show that colon and rectal cancers are the second biggest cancer killer, yet unlike most cancers, this disease is preventable with proper screening. On this episode of “To Your Health with Dr. Jim Morrow,” Dr. Morrow welcomes gastroenterologist Dr. Simon Cofranceso to the show to get the lowdown on colon cancer screening. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

Dr. Simon Confrancesco, GI North

Dr. Simon Cofrancesco

Dr. Simon Cofrancesco is a board certified gastroenterologist with over 25 years of experience.  Dr. Cofrancesco is originally from Massachusetts. He completed his medical training at Baystate Medical Center of the Tufts University School of Medicine, followed by a Fellowship in Gastroenterology at Long Island College Hospital in Brooklyn.

Dr. Cofrancesco began his career in an underserved area of Mississippi as part of his school loan repayment. He worked at Southwest Mississippi Regional Medical Center in McComb, Mississippi, for over sixteen years and was named Chief of Staff in 2007. While in Mississippi, he met his wife Roxanna Redden, and they started their family of 5 children, ages 10-19.

Dr. Cofrancesco then moved to Georgia and founded GI North in 2011, followed by GI North Endoscopy in 2018.  GI North has steadily grown and currently has 3 additional providers including two additional gastroenterologists and a GI nurse practitioner.  GI North is physician owned and operated, and because of their commitment to patient centered care has been awarded “Best of Forsyth” in 2017 and 2018.   For further information on GI North you can go to their website at gi-north.com, or call 404-446-0600.

 

 

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

 

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

Show Transcript

Intro: [00:00:06] Broadcasting live from the North Fulton Business RadioX Studio. It’s time for To Your Help with Dr. Jim Morrow. To Your Health is brought to you by Morrow Family Medicine, an award-winning primary care practice, which brings the care back to health care.

Jim Morrow: [00:00:23] Good afternoon. This is To Your Health with Dr. Jim Morrow, and that’s me. I’m Jim Morrow. I’m with Morrow Family Medicine. We have an office in Milton, Georgia and in Cumming, Georgia, where we like to say we are bringing care back to health care. And we are here every second and fourth Wednesday on North Fulton Business Radio. We’re very excited to be here today. We’re doing something new and different for our show today. Today, for the first time, I have a guest with me who I’m going to be talking with about colon cancer and colon cancer screening. So, I’d like you to welcome Dr. Simon Cofrancesco from GI North in Cumming, Georgia. Hey, Simon.

Simon Cofrancesco: [00:01:01] Thanks, Jim.

Jim Morrow: [00:01:03] Good to have you.

Simon Cofrancesco: [00:01:03] Thank you very much. Glad to be here.

Jim Morrow: [00:01:05] Yeah. So, tell me a little bit about your practice and you before we get started, if you would.

Simon Cofrancesco: [00:01:09] GI North started in 2011 when I got to town, and we’ve steadily grown since then. We started out with just myself. And then, we’ve added three additional providers – two gastroenterologists and one nurse practitioner. And we’ve opened up an endoscopy center that’s just starting to get going. In addition to our clinic, it’s actually just across the hallway in a building, probably a half a mile from where you are.

Jim Morrow: [00:01:41] Well, that’s wonderful. I know you’re glad to have that up and running.

Simon Cofrancesco: [00:01:44] Absolutely.

Jim Morrow: [00:01:45] That’s got to be a good thing. So, I want to talk to you about colon cancer screening and colon cancer itself a little bit. And I know the whole thing of colon cancer screening has changed so much since you and I were in training. We went from what looked like this stand this microphone is on to what’s thankfully a lot more flexible now. But if you would, give us an overview of what a colonoscopy is all about.

Simon Cofrancesco: [00:02:14] Most people today, especially around here, know about it. It’s unusual, like you said, 20 or 30 years ago to run into somebody who’s not familiar with what it is. But it is just a long, flexible tube, very small, about like a finger in diameter, and it has a light on the end. And we just look carefully in the colon for little growths called polyps and remove those because that’s how you develop colon cancer. A slow process of a little growth called a polyp that over years gets bigger, and eventually turns into cancer.

Jim Morrow: [00:02:50] Okay. Now, speaking of colon cancer, can you talk a little bit about how many people get colon cancer and how common it is? Is it something everybody needs to be worried about and so forth?

Simon Cofrancesco: [00:02:59] Well, it really is either the second or third most common cancer in this country. And I think the number has hovered around 5%. That’s a big number, 5% of people in this country are going to get colon cancer. But the good news is, is that you can prevent that. Not catch it early but prevent that by getting a colonoscopy and removing polyps to prevent cancer.

Simon Cofrancesco: [00:03:26] So, it’s really a very different concept than most other cancers. It’s not like a mammogram where you detect breast cancer early. We prevent it. And the numbers are showing that. So, the newest numbers out show that colon cancer in people older than 50 is going down in this country over decades because people are getting screened for it. Unfortunately, the other new news is people under 50, it’s going up. So, the good news, though, is you can prevent it and they’re starting to change some of the age ranges, and it’s very prevalent, and it’s the number two cancer killer in this country.

Jim Morrow: [00:04:10] Wow. Well, that’s a wonder. I know I preach to people about going to get colonoscopies to the point, sometimes, of berating, I suppose you could say, but I certainly browbeat them if nothing else if they’re 56 or 58 and they haven’t been.

Jim Morrow: [00:04:25] So, you had one the other day, 63 years old, never been for colonoscopy. I’ve broken the bad news to him. I said, “You need two colonoscopies. You need one for when you were 50 and one for when you were 60. Lucky for you, you can make that all up in one. You don’t have to worry about it.” Now, people worry about colon cancer, but what are the signs and symptoms of colon cancer?

Simon Cofrancesco: [00:04:45] The bad news is, is that we go based on age because symptoms are not a reliable way to detect it. So, everybody thinks they’re in touch with their body. And I constantly hear, which I’m sure you hear too, “I know my body. I feel fine. There’s nothing wrong.” And it’s hard to explain to people, when you do find cancer, and it’s really a surprise that it’s probably been there for — it’s been cooking or evolving for 5 to 10 years. So, probably, one of the most common symptoms of colon cancer is that there isn’t any symptoms.

Jim Morrow: [00:05:22] Wow.

Simon Cofrancesco: [00:05:22] And that’s the scary part. But when people do get more advanced disease, some things that do show up to the patient are pain, or change in bowels, or blood in the stool. If they’re lucky enough to have those symptoms because of where the cancer is, then they may get detected at a time where they can be treated successfully. But, again, probably the cancers that we’re seeing more and more lately start in the beginning of the colon. And so, those symptoms I just mentioned are not usually as prevalent or common.

Jim Morrow: [00:05:59] Okay, good. Now, I know the thing that patients talk about the most about a colonoscopy, at least, to me, is the prep. They dread the prep because they know that they’ve got to drink, or they think they’ve got to drink this gallon of salt water, and it’s horrible. Last time I had one, I think you told me to put a packet of Crystal Light in my gallon of GoLytely. And, now, I can’t drink Crystal Light because I can’t get that taste out of my mouth, the GoLytely. But talk about the options for a prep for a colonoscopy.

Simon Cofrancesco: [00:06:30] Well, there’s been some improvement. We have smaller preps now that are about half of a soda, six ounces or so. So, it’s improved. It’s not a major improvement, but it’s an improvement. And it does make it a little easier on patients, to be honest with you, because more people can tolerate low volumes even though the taste isn’t that good. So, it’s a lot easier as far as the prep goes. It’s still the part that people don’t like.

Jim Morrow: [00:07:03] Well, if it’s only a few ounces, it must be liquid dynamite. Is that what they call it?

Simon Cofrancesco: [00:07:06] Well, it works. It works for 99% of people.

Jim Morrow: [00:07:10] I bet. I bet it does. I can just imagine. So, if we’re going through the colon, and we’re looking for things, and we found a polyp, what do you do at that point?

Simon Cofrancesco: [00:07:21] The majority of the time, we just take it out. It’s usually not big. And we have devices that can remove them. People don’t feel anything. The risk of injury to the colon is very very small. Especially today, we use devices where we don’t have to use any electricity. And that really has almost completely removed significant risks from performing a colonoscopy, but it’s just a small bump. Now, there are times where it’s big unexpectedly, and we can’t safely remove it endoscopically. And sometimes, people do have to have surgery, but that’s a real vast minority of people.

Jim Morrow: [00:08:02] And am I right in remembering that if you do that, you’ll put a tattoo on the inside of the colon?

Simon Cofrancesco: [00:08:07] Very correct. That is correct. If there’s something that we have to monitor closely or we have to alert the surgeons to, then we do put a tattoo on that. That’s correct.

Jim Morrow: [00:08:17] That’s amazing.

Simon Cofrancesco: [00:08:18] Yeah.

Jim Morrow: [00:08:18] That’s amazing. So, you mentioned a potential problem. And the other thing people talk about is I’ll say, “Well, you need a colonoscopy,” and I’ll hear, “Well, I don’t want a colonoscopy because I knew somebody that had a colonoscopy, and they had a perforation.” And, usually, at that point, I’ll say, “Well, how do you get to the office?” And they’ll say, “Well, what do you mean? I drove.” And I’ll say, “You drove an automobile? Have you not known anyone that got killed in a car wreck? Oh my God. And you drove here.” So, talk about the numbers for perforations.

Simon Cofrancesco: [00:08:51] Well, they’re changing, and they should be changing because, as I mentioned, in the last 5 to 10 years, we’re using devices that make it almost impossible to perforate somebody. Now, if something’s big, and we have to use what’s called electrocautery or electricity, that does increase the risk, but it’s still somewhere in the range of 1 in 2000. And I like your approach with the automobile. What I tell people though is the other side of the coin is that there is a rare risk of perforation, but what is your risk of colon cancer? And it’s going to be, at least, 5%. So 1 in 2000 versus, at least, 5%, which one’s less risky?

Jim Morrow: [00:09:36] I have to get the calculator, Apple, my phone, open to answer that, but I’ll do that later, I promise. So, you’re going through the colon, and you’re looking at polyps, and you pull them out, and you take them off and do a polypectomy. You send them to the lab. This is a little bit more detail than some people will want, but I think we’ve got a fairly intellectual listening audience. So, I want to give them some details about that. Can you talk a little bit about the types of polyps they might find?

Simon Cofrancesco: [00:10:01] Probably the easiest thing for me to say, and this is a big point of confusion, is that there’s two types of polyps. Not really, but I’m going to simplify it. So, there’s the kind of polyp that you have to remove because it has potential in time to turn into cancer. And then, there’s some small percentage of polyps that don’t have any potential to turn into cancer. And we see those in certain locations of the colon.

Simon Cofrancesco: [00:10:29] So, I first divided into that kind of approach. Then. you get into a lot more detail that’s probably, as you’ve mentioned, a little bit above the routine dialogue you’ll have with the patient, but there is two kinds of polyps. And there’s some that we can simply ignore because they’ll never be a problem.

Jim Morrow: [00:10:51] So, I know, until recently, it was fairly clean cut, very simple. If you had a hyperplastic polyp that doesn’t turn to cancer, you can repeat the test in five years. If you had an adenoma, the type that can turn to cancer, you’re going to repeat it in one to three years, depending on size. But you told me not long ago that that has changed. So, what should people expect in that now?

Simon Cofrancesco: [00:11:14] Yeah. The most common thing is that if people are going to have polyps, or there’s a family history of polyps or cancer, they should get a colonoscopy roughly every three to five years. It’s usually five years but depending on what we find, it can vary a little bit.

Simon Cofrancesco: [00:11:30] In people who are average risk, where they don’t have polyps, and/or nobody in their family has polyps or cancer, they can go 10 years. That shows you how slow a process colon cancer is. If we check someone today whose average risk, it would, generally speaking, take 10 years for them to start to develop colon cancer. So, it’s such a slow process, but it’s usually that 5 or 10 years.

Simon Cofrancesco: [00:11:57] And then, we do kind of bring it down under certain circumstances. There’s variables that we look at that can make us do it more frequently – the size of the polyp, how we have to remove the polyp, the specific pathology of the polyp, the number of polyps, how well they were cleaned out, avariety of different things.

Jim Morrow: [00:12:19] And the low-volume prep, as they usually call it, does a good enough job, so you don’t have to go back because you didn’t get cleaned out well in most cases.

Simon Cofrancesco: [00:12:26] The preps work but not all the time. And that’s true. Unfortunately, we disappoint about 1 out of 10 people. They have to come back because the standard prep, for whatever reason, didn’t work. Studies show that. I see that in my experience. So, there are a small group of people that will do what they’re supposed to, and it doesn’t matter whether it’s a large volume prep, Jim, or the new smaller ones.

Simon Cofrancesco: [00:12:52] The change we have in the preps today are split dose. And nobody likes this, but it does allow us to get a better examination where you take half of the prep the day before like usual, and the other half, three hours before your colonoscopy. And what that does is it keeps the colon clean on that beginning part of the colon where the bacteria start to repopulate very quickly from drinking the prep the day before. So, we don’t see as well when they do it all in one day versus plating it up. So, that’s a quality measure that us, GI doctors, are supposed to be doing to get a more thorough examination.

Jim Morrow: [00:13:34] Super. You mentioned the family history. If they do have a family history, what age do you recommend they start it?

Simon Cofrancesco: [00:13:40] A family history is either at 40 years of age, from 50 to 40, or if the person in the family, like a 45-year-old comes in, and I find a polyp on them, it would be 10 years younger than that, whichever is the youngest. So, I’m seeing polyps now, and people in their 30s and 40s, their children have to get checked 10 years before they were diagnosed with a polyp. So, we’re starting to reach downwards with colonoscopy.

Jim Morrow: [00:14:11] Well, as I tell patients too, I think very few people ever died and went to the pearly gates and said to St. Peter, “I wish I had so many colonoscopies.” But I can promise you that the opposite have been said to St. Peter.

Simon Cofrancesco: [00:14:23] Yeah.

Jim Morrow: [00:14:24] So, occasionally, patients will tell me that it was very uncomfortable when they had their colonoscopy or there were unable to finish the colonoscopy because of what’s called a torturous colon, a twisted sort of colon, curvy colon. Can you tell me a little bit about what you do in that situation and what all that means?

Simon Cofrancesco: [00:14:41] Well, first off is that if you have an experienced gastroenterologist, the chances of not completing a colonoscopy should be literally 1%, 2%, or 3%.. I mean it should be exceptional.

Jim Morrow: [00:14:55] Good.

Simon Cofrancesco: [00:14:55] So, first of all, that’s not really something that’s very common. But on occasion, it can happen. And then, if that does, by chance, happen, the testing you would have to do as an alternative would be probably some form of an x-ray or some of those tests that people who don’t want to have colonoscopy get like hemoccult testing, which is testing for microscopic blood in the stool, or there’s that relatively new DNA test cologuard. Those aren’t perfect ways. Those have limitations, but those are some of the things that you can do. It should be exceptional that a colonoscopy cannot be completed, just so you know.

Jim Morrow: [00:15:34] So, you mentioned cologuard. I was going to get to that because I get asked that daily, it seems like. What do you tell patients about why the colonoscopy is a preferred test to cologuard?

Simon Cofrancesco: [00:15:46] Cologuard has a lot of limitations. It’s not meant to pick up polyps, first of all. It picks up cancer. So, you’re already moving away from something that can prevent cancer, and you’re moving into something that diagnoses cancer. Big difference there, right? Number one.

Simon Cofrancesco: [00:16:07] Number two. Although the studies say that it’s supposed to be accurate or specific 85% of the time, I think not, just myself but everybody I’ve spoken to will say that it’s not the case. Probably the last 20 people I’ve scoped with a positive cologuard have not had colon cancer. So, it’s been wrong.

Simon Cofrancesco: [00:16:32] And then, finally, the biggest thing about cologuard is that patients and doctors don’t know what it’s indicated for. It’s very narrow indication. It’s not for everybody. It’s for average-risk individuals. So, if they have had polyps, or cancer, and/or if somebody else in their family has had polyps or cancer – in other words, a high-risk individual – it’s not intended for them because those people have a high rate of polyps, and the cologuard test will not tell you if they have polyps.

Simon Cofrancesco: [00:17:07] So, it’s very narrow, but, in reality, I know that people get it, and I don’t blame you for what you do or anybody else, is that they’re just not going to have a colonoscopy. And this is probably the best you can do. So, that’s real world. People ask me, who’s the cologuard for? I tell them it’s for chickens because it’s just for people who don’t want to have the best test because they’re scared, or frightened, or things like that.

Jim Morrow: [00:17:31] They’ve been reading on the internet about colonoscopies.

Simon Cofrancesco: [00:17:34] Yeah. And like you say, it’s very anecdotal. They’ll hear about — you do hear about that one person who had a tragic complication, but they don’t hear about the thousands of people that they don’t mention it because it was no big deal.

Jim Morrow: [00:17:49] Yeah. And after a colonoscopy, what should patients expect post-op, if you will? I know it’s not an operation. But after the colonoscopy, what’s the rest of their day likely to be like?

Simon Cofrancesco: [00:17:59] I have to say it should be normal. I mean, the biggest thing when they wake up is going to be just the sedation wearing off, and what they’ve just been through the day before by not eating, and maybe some electrolyte disturbances. They may feel tired a little. They’ve been getting up very early to finish the second half of their prep. So, the biggest thing is this, people are going to probably be a little bit fatigued or tired after sedation, and not eating regularly, and maybe some mild electrolyte abnormalities.

Simon Cofrancesco: [00:18:30] But here’s a nice thing, I’ll put a little plug in for our practice. We have scopes now where we are that we don’t use air to put into the colon. We use CO2. So, that bloating, and distention, and air feeling that some people got, or cramping, they won’t have that at our place because we have CO2, for instance, which was probably the most common complaint – feeling bloated, or distended, or cramping. So, barring a rare complication, most people are just pretty normal after the procedure. They can eat normal. They can’t drive but everything else is pretty much the same.

Jim Morrow: [00:19:10] And they can’t drive because they’ve been sedated. In these days, you’re using Propofol. Is that right?

Simon Cofrancesco: [00:19:15] Which is ultra quick, and it wears off quick. And people feel great. They really feel like they can drive, but, still, their motor skills probably aren’t up to snuff, and that’s even though they feel like they are.

Jim Morrow: [00:19:28] Right. And by that, Propofol was what Michael Jackson used to go to sleep at night for years, and years, and years, which is a little bit of a problem, which is why his doctor is in jail right now.

Simon Cofrancesco: [00:19:39] Yeah. And that came up a lot. When that first happened with Michael Jackson, a lot of patients were very scared. And all I can convince people and tell people about is I’ve been using Propofol for my patients for probably 20 to 25 years right before we were using Versed and so forth. And it’s a perfect drug for endoscopy. In fact, when I have my colonoscopy, that’s what I have, Propofol.

Jim Morrow: [00:20:04] Which is incredibly safe, and people just don’t realize the one-off that they’re doing is nothing compared to anything else. So, I think it’s a great choice. I’m glad you’re using it now. I know when I had mine done, it was a nothing event.

Simon Cofrancesco: [00:20:17] Exactly, exactly.

Jim Morrow: [00:20:18] [Crosstalk] is just a nothing event. So, with the colonoscopy, you’re going through there, you’re looking for polyps, but I know there are other things that you might find. It doesn’t relate directly to colon cancer screening, but talk about some of the other things you might find – the inflammation, and bleeding, and so forth, and so on.

Simon Cofrancesco: [00:20:37] Yeah, the most common thing we see is polyps or actually second most common thing because everybody’s got diverticulosis. I’ll mention that. It’s very unusual in this country that I do a colonoscopy on someone 50 or older and don’t see diverticulosis. So, fortunately though, most people won’t be bothered by that. Only a small percentage will get an infection called diverticulitis.

Simon Cofrancesco: [00:20:59] So, that is the most common abnormal finding, and we don’t really do anything about it except, excuse me, encourage people to eat more fiber, and to take a fiber supplement every day. Actually, I encourage everybody to take a fiber supplement every day. It’s an important part of our diet that we are missing in this country. We just don’t get enough fiber. So, with or without diverticulosis, I think it’s a good idea, but especially with diverticulosis.

Simon Cofrancesco: [00:21:26] And then, probably, the next most common thing that we see is inflammatory conditions, which you’ve already kind of alluded to. And they can be infections, or, very commonly, it can be autoimmune conditions like Crohn’s disease or ulcerative colitis. We see a lot of autoimmune conditions. It’s very common. It’s not diminishing. In fact, I think it’s probably becoming more common in my practice to see somebody with Crohn’s or ulcerative colitis. And then, there’s a smattering of less common diseases that cause inflammation.

Jim Morrow: [00:22:00] And with insurance coverage today, most insurance companies that I know of these days cover a screening colonoscopy. Is that right?

Simon Cofrancesco: [00:22:08] Yes, they do. And the problem is it’s very complicated, but you’re correct. If someone has no history of colon cancer, colon polyps, they get screening, but it’s funny how the insurance companies play games. And if your family history was positive, or you have irritable bowel syndrome or symptoms, or you’ve had a polyp in the past, they try to change things, or if I remove something during a screening colonoscopy, it changes. So, my perspective on that is it’s become a very tricky thing. It’s become a game, and you know how insurance companies do that.

Jim Morrow: [00:22:50] True.

Simon Cofrancesco: [00:22:50] And we were constantly struggling to placate the insurance companies on this and help our patients. It’s kind of a little conflictual.

Jim Morrow: [00:23:01] Okay. Yeah. So, while you’ve got patients, so there are a lot of times when the patients will come to me, and they’ll be taking Prilosec or the generic version and take it every single night. If they don’t take it for two days, they have horrible heartburn. So, while we’re staying in the endoscopy suite, sort of, you can look for ulcers by doing an upper endoscopy, not just a colonoscopy. So, how is that procedure done?

Simon Cofrancesco: [00:23:30] Upper endoscopy is a much quicker test. You don’t have to prepare for it. It takes about 10 minutes. All you do is skip your breakfast, put in an IV, and then people take a nap for 5 or 10 minutes. They won’t know anything was done. Just like a colonoscopy, they’ll wake up speaking to the nurse like when are they going to start. So, like you said about your experience, there is no experience.

Simon Cofrancesco: [00:23:51] And we look carefully at the esophagus, stomach, and do a DME, which is basically the upper GI tract. Commonly, we see diseases of the esophagus. It’s very common, probably more so now than stomach disorders, believe it or not. Ulcer disease was the king when I was starting out in the early ’90s. And it’s funny how it’s shifted esophageal diseases have become much more common. Maybe it’s because of the medications we have over the counter. Maybe it’s because of H.pylori being treated so much. But esophageal diseases make up a big part of what gastroenterologists take care of in the upper part.

Jim Morrow: [00:24:29] I think every time I mentioned to a patient that they can do the two tests at the same time, their biggest question is, will they use a different scope? And I assure them that they will. And if they don’t, ask them to do the upper first. That way, it doesn’t really matter.

Simon Cofrancesco: [00:24:44] Yeah. I joke around, and I tell them it depends on their insurance.

Jim Morrow: [00:24:50] I’ll have to remember that. I love that. So, John’s over here acting like he has some question for us. We’re here in the studio at Renasant Bank on Windward Parkway. And we’ve got John Ray here in North Fulton Business Radio. John’s got some questions from listeners.

John Ray: [00:25:05] That’s right.

Jim Morrow: [00:25:05] What you got, John? How are you doing?

John Ray: [00:25:07] I’m good. How are you?

Jim Morrow: [00:25:08] Good. This is my first guest.

John Ray: [00:25:10] I know. You did a great job.

Jim Morrow: [00:25:11] I’m nervous as a cat.

John Ray: [00:25:13] Why?

Jim Morrow: [00:25:13] I don’t know, but I am.

John Ray: [00:25:15] Well, he’s the one that had to have all the answers today. Usually, it’s you.

Jim Morrow: [00:25:20] I count on him too.

John Ray: [00:25:22] Okay. Well, here’s a couple of questions that we’ve got that have come in. So, this question is about blood in the stool. Does that automatically mean I have colorectal cancer?

Simon Cofrancesco: [00:25:37] Absolutely not. If I looked at all comers with that problem, fortunately, it’s a minority, but it’s important for us to make sure that it isn’t colon cancer. But in many instances, it’s something very insignificant or small that we can easily take care of, hemorrhoids, et cetera.

Jim Morrow: [00:25:59] So, along those lines — let me jump in there, John.

John Ray: [00:26:01] Sure.

Jim Morrow: [00:26:02] If someone comes to me, their family doctor, and says ” I have some blood in my stool,” do I send them straight to you?”

Simon Cofrancesco: [00:26:11] I guess, if it’s been a few years since they’ve had a colonoscopy, and if they’re not young like 20 or 25, it does kind of get into that mode where there might be a concern about liability because today, it’s hard to ignore an adult who has blood in the stool, who hasn’t had a recent colonoscopy. I’d say it’s almost a no-brainer, but there are some circumstances where you could probably just say, “Let’s try to treat you for hemorrhoids first because you had a colonoscopy a year or two ago,” or something like that.

Jim Morrow: [00:26:47] Well, it’s good to know I’m doing that, right? Because I do know that one of the worst things I hear is when you hear about a patient, 36 years old, that actually died from colon cancer because it does happen, and you talked about that earlier. And if anybody gets anything from this, I hope they’ll get it, they need to go for colonoscopy. What else you got, John?

Simon Cofrancesco: [00:27:07] So, I want to say something about that because I, actually, last year, had a young man with no family history who came to me with what sounded like hemorrhoidal bleeding, and I wiped the sweat off my brow after I scoped him because he had colon cancer. So, your experience with a 30-year-old, and I’ll just tell you why you got to pay attention, and I didn’t mean to say you don’t pay attention when they’re younger because I’ve clearly had people — fortunately, this young man survived and has done very well, but I see all age groups. And so, it gets tricky, but it’s a no-brainer when they’re mid 40s and 50s, and they have blood, and you just got to get checked.

Jim Morrow: [00:27:49] Right, right.

Simon Cofrancesco: [00:27:49] Yeah.

John Ray: [00:27:50] So, you’re hitting something on that this next question gets at right now, which is you mentioned the earlier incidents of colorectal cancer. So, is every 10 years enough?

Simon Cofrancesco: [00:28:07] I can just tell you about my experiences is that it works well the vast majority of times. The screening procedures are set up not to be perfect. They’re not perfect. And I hate to have to explain common sense to people. We don’t have perfect tests, and we don’t have unlimited resources, so they draw a line somewhere that gets almost everybody. But yeah, 10 years is a long time. And when that first was incorporated, a lot of us were very uncomfortable. As it’s panned out over the years, I don’t see a lot of people getting burned, but it’s not perfect. Some people will.

John Ray: [00:28:51] Now, one other age-related question. This comes from a listener talking about her mom. At what point does a patient’s age make a colonoscopy more of a problem than it’s worth?

Jim Morrow: [00:29:03] Good question.

Simon Cofrancesco: [00:29:03] Yeah, that’s an excellent question, and there’s no simple answer to that. I go through that every day. Everybody’s very focused on the number. The first thing I’d say is the number starts the conversation. So, to give you an example, I have an 85-year-old gentleman, and this is not an isolated situation. I have lots of people like this in their mid-80s, highly functioning. They just finished mowing their lawn, they drove themselves in, and I diagnosed them with colon cancer six years ago, and they want their colonoscopy. So, they’re a high-risk individual, and they’re highly functioning. That person has already broken the curve on the age thing.

Jim Morrow: [00:29:39] Right.

Simon Cofrancesco: [00:29:40] So, I do a colonoscopy. And I have lots of those people, and they do great. And then, I have somebody who comes in who’s 75, who’s not doing well. They’re just not healthy. And they have a limited life expectancy. Maybe three, four, or five more years left. They haven’t had polyps, or there’s no high risk. That person clearly doesn’t need a colonoscopy. The risk of the colonoscopy might be greater because their risk of cancer is low.

Simon Cofrancesco: [00:30:08] So, I mean, age is, to me, something that you start a dialogue with. And then you have to look at both sides. What’s the risk for the patient of the procedure, and what are their risks possibly of having colon cancer? And then, I get with the patient. And then, we come together on a decision because, many times, sometimes, I do a procedure because the patient wants me to because they’re concerned because their dad had colon cancer, and they don’t want to get colon cancer. And that may make us favor doing a colonoscopy. So, it’s not an easy answer, and it’s a case-by-case basis.

John Ray: [00:30:43] Peace of mind is an incredible commodity. I tell people you should get all you can get.

Simon Cofrancesco: [00:30:49] It can be therapeutic for some people. Jim and I see people everyday that suffer from anxiety. I mean, it’s real, especially as people get older. They get more fragile. And you can give them peace of mind. And if you’re smart, and you’ve done this, we’re not hurting older people, but there’s definitely people that are older that safely can have colonoscopy.

John Ray: [00:31:13] Great.

Jim Morrow: [00:31:13] That’s it?

John Ray: [00:31:14] That’s it.

Simon Cofrancesco: [00:31:15] That’s it.

Jim Morrow: [00:31:16] Well, good. Well, this is Dr. Jim Morrow. And, again, I want you to know that I’m with Morrow Family Medicine. At Morrow Family Medicine, we use technology and old-fashioned attitudes to do our very best to make you feel better every day. We’re located in Milton and Cumming, Georgia. Our website for the show is toyourhealth.md. If you want to send us a question or a show topic you might want us to try, the email is drjim@toyourhealth.md, or you can tweet us @toyourhealthmd. And Dr. Simon Cofrancesco, if you would tell us a little bit about how patients can get in touch with you, and come see you, or one of your partners.

Simon Cofrancesco: [00:31:55] Absolutely. Thanks, Jim. GI North. And the phone number is 404-446-0600. They can also look at our website, ginorth.com. And I believe our web site is GI-north — I’m blanking out right there. Help me out here.

Jim Morrow: [00:32:19] His marketing director is right behind him.

Simon Cofrancesco: [00:32:21] Unfortunately, my marketing director doesn’t remember our website. So I apologize.

Jim Morrow: [00:32:27] We’ll have it in the show notes. This is great. I love it. Well, I do appreciate everybody listening. And if you are enjoying the show and the podcast, wherever you’re listening, hit the subscribe button, so you can be sure and be notified when there’s another episode. I really want to thank Dr. Simon Cofrancesco for being my first guest on the show and for coming on with us. It’s great.

Jim Morrow: [00:32:49] In two weeks, we’re going to have a very interesting show, a little bit different also. This is going to be an interview with Derek Bailey from the Right Move. They specialize in helping your seniors find a good location and a good solution to whatever their residential situation might be. So, we’re going to talk with Derek in two weeks. And until then, that is To Your Health.

Tagged With: Crohn's disease, Cumming doctor, Cumming family medicine, Cumming family practice, Cumming healthcare, Cumming md, Cumming primary care, diverticulitis, Diverticulosis, Dr. Jim Morrow, fiber supplement, gastroenterologist, gastroenterology, GI North, Healthcare, incidence of colon cancer, inflamatory bowel disease, inflammation, Irritable Bowel Syndrome, Milton doctor, Milton family doctor, Milton family medicine, Milton family practice, Milton md, Morrow Family Medicine, polyp, rectal bleeding, rectal cancer

Kent Davies, Johns Creek Chamber of Commerce

June 11, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Kent Davies, Johns Creek Chamber of Commerce
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Host John Ray and Kent Davies, President and CEO of the Johns Creek Chamber of Commerce

“North Fulton Business Radio,” Episode 142:  Kent Davies, Johns Creek Chamber of Commerce

Kent Davies, President and CEO of the Johns Creek Chamber of Commerce, speaks with Host John Ray about the growth of his Chamber, how the Chamber unifies the broader Johns Creek community, and how Chamber membership benefits business owners.

Kent Davies, President & CEO, Johns Creek Chamber of Commerce

Kent Davies, President & CEO, Johns Creek Chamber of Commerce

Kent Davies is the President and CEO of the Johns Creek Chamber of Commerce.

Prior to joining the Johns Creek Chamber, Kent retired as Vice President of the World Financial Group, as well as President of the WFG Foundation. WFG’s Worldwide Headquarters is located in Johns Creek. As Vice President, he worked with a large financial services sales force in both the USA and Canada. As President of the WFG Foundation, he led fund raising efforts, operations, and grant distribution to help serve those in need across the world. He is also a licensed life, accident & health agent and a securities registered rep, holding a supervisory license.

Kent also serves as a Board Member on Johns Creek Advantage helping with ‘smart growth’ of Johns Creek bringing & growing business and jobs to Johns Creek.

Kent and wife Susan met while both attended college at Brigham Young University. They have 4 children and 10 grandchildren. Kent also is a community volunteer in many projects, including a program that helps find employment for those in need and directly facilitating an emergency preparedness program involving 200 families through his church. Past positions held include Division Manager for GNC/DCI with responsibility for 1,800 franchises and 30 company units and VP of Operations for over 100 restaurants. For recreation Kent enjoys scuba diving, travel and spending time with family.

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Emory Johns Creek Hospital, Ken Davis, Kent Davies, Leadership Johns Creek, minority entrepreneurs, minority-owned businesses, North Fulton Schools, renasant bank, small business advice, value of chamber membership

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