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Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network

April 10, 2024 by John Ray

Jack Murphy and Nancy Diamond, North Fulton Improvement Network
North Fulton Business Radio
Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network
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Jack Murphy and Nancy Diamond, North Fulton Improvement Network

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network (North Fulton Business Radio, Episode 760)

This episode of North Fulton Business Radio featured guests Jack Murphy and Nancy Diamond from the North Fulton Improvement Network. Jack and Nancy joined host John Ray to discuss the pressing issue of workforce housing, namely, affordable housing for essential workers, in North Fulton. The North Fulton Improvement Network started its work as the North Fulton Poverty Task Force, and evolved its focus towards addressing the broader economic development issue of accessible housing for those earning middle incomes, including teachers, nurses, and public officers. The dialogue also touched upon how this housing crisis impacts local schools, healthcare, and the overall economic development of North Fulton. Jack and Nancy emphasized the importance of community awareness, the role of government, private sector, and non-profit collaboration in addressing the issue, as well as potential solutions like changes in zoning laws and engaging the faith community in housing projects. The episode is a call to action for North Fulton residents and businesses to acknowledge and work on solutions for the workforce housing shortage.

To view the Future First: North Fulton Summit held on February 20, 2024, mentioned during the show, follow this link.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

North Fulton Improvement Network

In 2014, a group of nonprofit and community leaders joined forces as the North Fulton Poverty Task Force to focus on raising awareness for the needs of those living and working in the community who experience financial vulnerability. However, as our research demonstrated that living in our region is challenging at multiple income levels — including those well above poverty — we renamed our organization the North Fulton Improvement Network. Now, we are a think tank that gathers research, resources, and perspectives on the interconnected issues impacting our community.

The North Fulton Improvement Network serves as a platform to provide education on the reality of living in North Fulton County and to bring together resources that currently address financial vulnerability. We are a network made up of the whole community — businesses, stakeholders, nonprofits, faith-based organizations, political leaders, and the general public. With a central belief that we need all hands on deck to address these systemic issues, NFIN works to make North Fulton a thriving, equitable, and affordable community.

NFIN serves the six cities that comprise Georgia’s North Fulton region: Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. We center our work on five main areas— 1) workforce housing, (2) income and employment, (3) transportation, (4) child well-being, and (5) food insecurity. All of these aspects of community both impact and are impacted by financial vulnerability. By supporting innovative private and public solutions that address one or more of these fields, we believe that we can build a North Fulton that is thriving and prosperous for all community members.

Website | LinkedIn | Facebook | Instagram | Twitter | YouTube

Jack Murphy

Jack Murphy
Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct profession for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack currently is national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from the UNC-Greensboro.  Jack and his wife Nancy, a retired elementary school principal, have two grown daughters and two grandchildren.  They live in Alpharetta, Georgia.

LinkedIn

Nancy Diamond

Nancy Diamond
Nancy Diamond

Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.

Nancy served 8 years as a Roswell City Council Member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.

In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.

A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service, and later as a mortgage loan originator.

Nancy and her husband, Glenn, now relish the role of grandparents to 8-year-old Owen.

LinkedIn

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:23 Introducing Jack Murphy and Nancy Diamond from North Fulton Improvement Network
01:56 The Mission of North Fulton Improvement Network: Addressing Workforce Housing
03:02 From Poverty Task Force to Housing Focus: The Evolution of the North Fulton Improvement Network
04:17 The Economic and Social Impact of Workforce Housing
06:11 Understanding Affordable Housing: Definitions and Implications
07:50 Why Workforce Housing Matters to North Fulton
08:50 Challenges and Solutions in Affordable Housing
11:20 The Role of Government and Economic Development in Housing
18:42 Private Enterprise and Housing Solutions
20:46 The Impact of Housing on Schools and Communities
22:37 Exploring the Shift in Neighborhood Dynamics
23:21 The Housing Industry Disruption and Generational Preferences
24:38 Addressing Teacher Housing Challenges
25:56 Collaborative Solutions for Housing and Community Improvement
35:02 The Role of Faith-Based Organizations in Affordable Housing
37:09 Engaging Businesses and Communities in Housing Solutions
41:48 Closing Remarks and Resources for Further Engagement

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Affordable housing, Alpharetta, essential workers, Jack Murphy, John Ray, Johns Creek, Milton, Mountain Park, Nancy Diamond, North Fulton Business Radio, North Fulton Improvement Network, North Fulton Poverty Task Force, Roswell, Sandy Springs, workforce housing

Should You Discount Your Services When You’re Starting Out?

April 8, 2024 by John Ray

Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset
North Fulton Studio
Should You Discount Your Services When You're Starting Out?
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Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset

Should You Discount Your Services When You’re Starting Out?

John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing can anchor client expectations of price and value, making it hard to adjust perceptions of value later. Ray advocates engaging in value conversations with clients before discussing pricing and positioning services as an investment with a return.

This episode was adapted from the August 17, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Embarking on the Price and Value Journey
00:05 The Pitfalls of Discount Pricing for New Businesses
01:17 Understanding the Anchoring Effect in Pricing
02:18 A Real-Life Example of Anchoring: The Athletic
03:52 Navigating Business Challenges with Value Conversations
06:04 Crafting Service Options and Setting Prices
06:58 Laying the Foundation for Long-Term Business Success
07:28 Exploring Further: The Generosity Mindset Book

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: discounting, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, The Generosity Mindset, value, value pricing

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

April 8, 2024 by John Ray

Stephen Wilson WSI
North Fulton Business Radio
Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI
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Stephen Wilson WSI

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)

Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stephen Wilson, Owner & Principal Consultant, WSI

Stephen Wilson, WSI
Stephen Wilson, WSI

Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.

Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.

Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.

WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital marketing strategy.

WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.

Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: brand development, brand storytelling, Branding, digital marketing, John Ray, local marketing, North Fulton Business Radio, search engine optimization, Stephen Wilson, storytelling, website, WSI

Navigating IRS and State Tax Resolution Issues, with Jason Wiggam, Wiggam Law

April 8, 2024 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Navigating IRS and State Tax Resolution Issues, with Jason Wiggam, Wiggam Law
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Jason Wiggam, Wiggam Law

Navigating IRS and State Tax Resolution Issues, with Jason Wiggam, Wiggam Law (North Fulton Business Radio, Episode 758)

On this episode of North Fulton Business Radio, host John Ray interviews Jason Wiggam, a partner at Wiggam Law, a boutique law firm in Atlanta specializing in tax problem resolution. They discuss the unique services offered by Wiggam Law, focusing on resolving issues with the IRS and state agencies, such as unfiled returns, unpaid taxes, and audits. Jason shares his journey into tax law, the importance of specialized knowledge in dealing with tax problems, and the value of hiring an experienced attorney for tax resolution. The conversation also delves into common tax issues faced by clients, the psychological impact of tax problems, and success stories demonstrating the positive outcomes achieved by Wiggam Law. Jason provides practical advice for individuals facing tax issues and highlights the benefits of professional legal representation in navigating complex tax disputes.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Jason Wiggam, Wiggam Law

Jason Wiggam, Wiggam Law
Jason Wiggam, Wiggam Law

Jason Wiggam is a founding partner of Wiggam Law in Atlanta, Georgia. His practice focuses on representing individuals, businesses, officers, directors, shareholders, and partners in matters concerning the Internal Revenue Service (IRS), the Georgia Department of Revenue, and other state tax departments. He has successfully represented clients in the IRS’s recent crackdowns on syndicated conservation easements and micro-captive insurance disputes.

Jason also has significant experience handling IRS tax settlements, tax compliance, appeals representation, offshore foreign bank reporting compliance, audit representation from responding to IRS audit letters through to IRS audit reconsiderations if necessary, innocent spouse relief, IRS levy and IRS garnishment releases, penalty waivers/abatements, and lien releases/withdrawal. Jason has always had a passion for helping others, including those less fortunate.

While in law school, Jason worked for a year and a half at the Philip C. Cook Low-Income Taxpayer Clinic of the Georgia State University College of Law. Jason helped taxpayers who could not afford legal representation with their federal tax controversy and collection issues, including responding to IRS audit letters and CP2000 notices, working to settle IRS debt, and releasing an IRS levy or IRS wage garnishments. His work at the clinic earned him the Highest Pro Bono Distinction at graduation, which was awarded for working more than 150 extra pro bono hours above the normal course requirements of the clinic. Jason continues to serve the Philip C. Cook Low-Income Taxpayer Clinic as a current Advisory Board member and by funding the Jason and Allyson Wiggam Fellowship for current clinic students.

Jason earned his Juris Doctor (J.D.) degree, magna cum laude, from Georgia State University College of Law. While attending Georgia State, he was the recipient of the Outstanding Tax Student Award given by the State Bar of Georgia, Taxation Law Section. Jason also obtained an LL.M. degree in Taxation from New York University School of Law. He was named one of Georgia’s Legal Elite by Georgia Trend Magazine in 2015–2022, and a Super Lawyers Rising Star in 2018–2023. Additionally, Jason is also a Georgia State Alumni’s 40 Under 40 Class of 2020 honoree.

Website | LinkedIn | Instagram | Facebook | Twitter | Jason’s LinkedIn

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
00:29 Discovering Renaissance Bank: A Personal Banking Experience
01:12 Meet Jason Wiggam: The Tax Resolution Expert
02:03 The Journey to Tax Law: From Law School to Tax Clinic
03:59 Why Choose a Lawyer Over a CPA for Tax Issues?
07:01 Understanding the Client’s Mindset: Fear and Shame
10:00 Common Tax Problems and Solutions
13:12 The Initial Consultation: Setting Expectations
15:57 Debunking Myths About Hiring an Attorney for Tax Issues
22:59 Success Stories and the Impact of Tax Resolution
28:42 Closing Thoughts and Contact Information
29:13 A Final Note on the Generosity Mindset and Listener Appreciation

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Jason Wiggam, tax resolution, Wiggam Law

From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing 

April 8, 2024 by John Ray

Cori McDougald, Meat and Potatoes Organizing
Minneapolis St. Paul Business Radio
From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing 
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Cori McDougald, Meat and Potatoes Organizing

From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing (Minneapolis-St. Paul Business Radio, Episode 41)

On this episode of Minneapolis-St. Paul Business Radio, host John Ray welcomes Cori McDougald, Founder and Owner of Meat and Potatoes Organizing. Cori shares her unique journey, from being an Olympic weightlifter to discovering her passion for professional organizing. She talks about the importance of creating functional and peaceful living spaces for busy individuals and families, highlighting how her personal experiences with her child’s sensory needs inspired her to start her business. Cori explains the comprehensive process of professional organizing, from consultation to project completion, emphasizing decluttering and optimizing spaces based on individual preferences. She also discusses the spectrum of clients she serves, from those who need one-time projects to others who benefit from ongoing support. Cori shares memorable projects, the geographical areas her team covers, and her goal to help more people transform their lives by decluttering and organizing their spaces.

The host for this episode of Minneapolis-St. Paul Business Radio was John Ray. The show is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Cori McDougald, Founder and Owner, Meat & Potatoes Organizing

Cori started Meat & Potatoes Organizing because she wanted to help people get down to the basics in life—the meat & potatoes. Personally, she found so much freedom in downsizing, decluttering, and creating organization systems in her own life and she loves sharing this experience with others.

Call her crazy, but her favorite organization projects are garages & basements. (She also loves organizing all other parts of the home.) She grew up competing in Olympic weightlifting, and she absolutely LOVES lifting heavy objects and doing physical work. Anytime she can move and sweat, she is happy!

In her non-organizing time, she loves to hang out with her two boys, Thor & Magnus. Her husband Damon does security consulting (mostly from home now, thanks to Covid) and they enjoy skiing and snowboarding together in the winter. Her happy and licky dog, Jellybean, is her only little girl and by little, she means BIG, sweet, Doberman!

LinkedIn

Meat & Potatoes Organizing

Meat & Potatoes Organizing is a women-owned and operated professional organizing company based in the Twin Cities Metro Area and has recently grown into the locations of La Crosse, Meat & Potatoes OrganizingWisconsin; Brainerd, Minnesota; and Rochester, Minnesota. They are currently the largest team of experienced organizers in the Midwest and pride themselves on efficiency, honesty, integrity, and just plain ‘ole gettin’ sh!t done!

Their sole purpose is to partner with individuals, businesses, and government agencies to create functional and beautiful spaces. With a proven system for decluttering and organizing, Meat & Potatoes Organizing clients are guaranteed an organized space that will simplify their daily lives and reduce stress.

Website | Instagram | Facebook | LinkedIn

Topics Discussed in this Episode

00:00 Welcome to Minneapolis-St. Paul Business Radio
00:23 Meet Cori McDougald: From Olympic Weightlifter to Professional Organizer
00:42 The Philosophy Behind Meat and Potatoes Organizing
01:37 The Journey from Fitness to Organizing: A Personal Story
04:37 The Impact of Organizing on Mental Health and Performance
07:55 Exploring the World of Professional Organizing
14:38 The Transformative Power of Organizing: Client Stories
29:52 How to Get Started with Meat and Potatoes Organizing
31:43 Closing Thoughts and Resources

About Minneapolis-St. Paul Business Radio and host John Ray

John Ray was the host for this episode of Minneapolis-St. Paul Business Radio. The show was produced virtually from the Minneapolis St. Paul studio of Business RadioX®.  You can find the full archive of shows by following this link. The show is available on all the major podcast apps.

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” Minneapolis-St. Paul Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX, and Owner, Ray Business Advisors

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Cori McDougald, John Ray, Meat & Potatoes Organizing, mental health, Minneapolis St Paul Business Radio, organizing, professional organizer

Don’t Be Afraid to Ask for Help, with Anthony Chen, Host of Family Business Radio

April 8, 2024 by John Ray

Anthony Chen, Lighthouse Financial, Don't Be Afraid to Ask for Help
Family Business Radio
Don't Be Afraid to Ask for Help, with Anthony Chen, Host of Family Business Radio
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Anthony Chen, Lighthouse Financial, Don't Be Afraid to Ask for Help

Don’t Be Afraid to Ask for Help, with Anthony Chen, Host of Family Business Radio

In a commentary from a recent Family Business Radio episode, host Anthony Chen discusses why it’s vital to not be afraid to ask for help as you plan your financial journey.

Anthony’s commentary was taken from this episode of Family Business Radio. Family Business Radio is underwritten by Anthony Chen with Lighthouse Financial Network.

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found by following this link.

Tagged With: Anthony Chen, exit planning, Family Business Radio, financial planning

 Getting to Know You: A Hello Self Experience

April 3, 2024 by John Ray

Getting to Know You
Hello, Self . . .
 Getting to Know You: A Hello Self Experience
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Getting to Know You

Getting to Know You: A Hello Self Experience (Hello, Self… Episode 39)

In Getting to Know You: A Hello Self Experience, host Patricia Leonard shared insights on self-discovery and personal growth. She introduced four “Hello, Self “moments that have occurred in the last few days.

Through these stories, Patricia underscored the importance of staying receptive to life’s signals and recognizing the multifaceted nature of individual identity, challenging societal tendencies to categorize people narrowly.

Hello, Self… is presented by Patricia Leonard & Associates  and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN.  She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist.  Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language.  Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development.   Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order!  Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Tagged With: Hello Self Moments, Hello Self Podcast, Hello Self..., High Heels, High Heels Cabaret, Patricia Leonard, Patricia Leonard & Associates, reflection, Runway To Success

Positioning From the Client’s Perspective

April 1, 2024 by John Ray

Positioning from the Client's Perspective, John Ray Price and Value Journey
North Fulton Studio
Positioning From the Client's Perspective
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Positioning from the Client's Perspective, John Ray Price and Value Journey

Positioning From the Client’s Perspective

John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely showcasing certifications. He emphasizes that clients seek value based on their own perceptions and challenges. Effective positioning should thus focus on understanding and articulating how one’s services address specific client issues. Positioning in this manner leads to better pricing and client satisfaction.

This episode was adapted from the February 1, 2024 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey
00:05 The Misconception of Positioning in Professional Services
00:22 A Real-World Example: A Leadership Coach
01:41 The Importance of Value from the Client’s Perspective
02:24 Shifting the Conversation: From Certification to Solving Problems
03:05 The Power of Client-Centric Positioning
04:05 Closing Remarks and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: brand positioning, John Ray, positioning, professional services providers, solopreneurs, The Price and Value Journey, value, value conversation, value pricing

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

March 28, 2024 by John Ray

Christina Menkemeller, Being Positioned
North Fulton Business Radio
Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned
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Christina Menkemeller, Being Positioned

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned (North Fulton Business Radio, Episode 757)

This episode of North Fulton Business Radio features an inspiring and truly unforgettable conversation with Christina Menkemeller, founder and executive director of Being Positioned. Her organization provides unforgettable travel experiences for people with rare genetic disorders. Christina shares her personal journey of navigating life with neurofibromatosis type two (NF2), a rare genetic condition, and how it led her to create Being Positioned. The organization, akin to Make-A-Wish, aims to empower individuals with rare genetic disorders by breaking the cycle of depression through the joy and freedom of travel. Christina discusses the transformative impact of these travel experiences on recipients, including stories of regained confidence and new life perspectives. She also touches on the challenges of running the nonprofit amidst her own health battles. The episode captures the essence of how Being Positioned is not just offering trips but is deeply involved in changing lives by fostering community, hope, courage, and a sense of adventure among those facing difficult diagnoses.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Christina Menkemeller, Founder & Executive Director, Being Positioned

Christina Menkemeller, Being Positioned
Christina Menkemeller, Being Positioned

Christina Menkemeller, driven by a deep desire to help others, initially pursued a career in therapy. However, her life changed when she was diagnosed with multiple brain tumors. Her condition, Neurofibromatosis Type 2 (NF2), causes progressive hearing loss, leading her to question the feasibility of a counseling career.

After graduating with a master’s degree in social work, she received an unexpected job offer from her neurooncologist. She was hired as a social worker at the same cancer center where she was receiving chemotherapy. The job felt like a miracle and gave Christina the opportunity to meet the needs of her fellow patients, while learning how to navigate being a patient herself.

But after working there for a year, her doctor decided to give her a break from treatment. So, Christina and her husband quit their jobs to travel the world for 14-months! These transformative experiences led her to establish Being Positioned, a nonprofit providing unforgettable travel adventures for people with rare genetic disorders. Christina combines her unique perspective as a patient and her passion for people to inspire meaningful change through their journey experiences.

Being Positioned is a nonprofit organization that seeks to empower and improve the lives of individuals living with rare genetic disorders. Their mission is to help each person discover purpose through traveling, building community, and creating memorable experiences.

Website | Facebook | Instagram | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:30 Introducing Christina Menkemeller from Being Positioned
01:59 The Mission of Being Positioned: Travel Dreams for Those with Rare Genetic Disorders
02:25 Understanding Rare Genetic Disorders
05:42 Christina’s Personal Journey with Neurofibromatosis Type 2
07:53 The Life-Altering Diagnosis and Its Impact
12:15 From Social Worker to Nonprofit Founder: The Birth of Being Positioned
14:38 A World Tour with a Purpose
18:00 The Formation of the Nonprofit, Being Positioned
19:47 Navigating Challenges and the Power of Travel
23:34 Empowering Through Adventure: Real-Life Impact Stories
26:50 The Ripple Effect: Gratitude and Personal Growth
28:29 Fueling the Mission: Fundraising and Community Support
29:44 A Unique Fundraiser: Cereal de Mayo
33:43 Facing the Future: Plans and Personal Challenges
37:50 Closing Thoughts

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Being Positioned, Christina Menkemeller, John Ray, neurofibromatosis type two, NF2, Nonprofit, North Fulton Business Radio, rare genetic disorders, travel

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