John Ray, Author at Business RadioX ® Page

Diagnosing and Boosting B2B Revenue, with Keith Finger, Revenue Insights

July 1, 2024 by John Ray

North Fulton Business Radio

Diagnosing and Boosting B2B Revenue, with Keith Finger, Revenue Insights

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Diagnosing and Boosting B2B Revenue, with Keith Finger, Revenue Insights (North Fulton Business Radio, Episode 779)

On this episode of North Fulton Business Radio, host John Ray interviews Keith Finger, CEO and founder of Revenue Insights. The discussion centers on the intricacies of revenue generation for B2B companies. Keith, with his extensive experience, explains how he acts as a “revenue detective” to help businesses identify and pull the right levers across marketing, sales, customer satisfaction, and employee engagement. Keith shares success stories, including his work with a real estate services firm and a manufacturing company, highlighting the importance of understanding revenue complexity and retention strategies. Keith also offers insights into employee engagement and how it impacts revenue.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Keith Finger, Revenue Insights

Keith Finger is “The Revenue Detective.” He’s a business-to-business marketer and revenue generator who cut his teeth in the world of B2B tech and telecom product marketing and worked with customers on the ground in more than 20 countries.

After being a B2B fractional CMO for more than 15 years, Keith took a trip around the world, which had a profound impact on him. He became a life change and and career coach to help people live with authenticity.

More recently, Keith pivoted his CMO focus and started Revenue Insights, which helps B2B companies identify and fix areas in a company that are negatively impacting revenue.

Keith has traveled to nearly 60 countries.

Website | LinkedIn | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:27 Meet Keith Finger from Revenue Insights
01:48 Keith’s Journey and Passion for Revenue Generation
04:06 Keith’s Favorite Travel Destinations
05:55 Understanding Revenue Insights and the Revenue Detective
08:46 Diagnosing Revenue Issues in B2B Companies
19:01 The Importance of Employee Engagement
26:39 Success Stories and Client Examples
28:54 Contact Information and Closing Remarks

About North Fulton Business Radio and host John Ray

With over 770 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

GNFCC 2024 Nonprofit Award Winners: The Drake House and Brewable

July 1, 2024 by John Ray

GNFCC Nonprofits of the Year for 2024: The Drake House, Nesha Mason, and Brewable, Nicky Rudd

North Fulton Studio

GNFCC 2024 Nonprofit Award Winners: The Drake House and Brewable

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GNFCC 2024 Nonprofit Award Winners: The Drake House and Brewable (GNFCC 400 Insider, Episode 96)

On this episode of the GNFCC 400 Insider, host Rebekah Anderson welcomes the leaders of this year’s Nonprofit Award winners: Brewable and The Drake House. Brewable received the Small Nonprofit Award, and Nicky Rudd, Board President, discusses their impactful mission of providing employment opportunities for individuals with intellectual and developmental disabilities. Nicky also shares her own journey, which makes Brewable’s mission so personal for her. Nesha Mason, President of Large Nonprofit Award winner The Drake House, discusses the organization’s efforts to support single mothers experiencing homelessness by offering stable housing and career services. Both highlight the importance of community involvement, the challenges faced, and the upcoming events aimed at continuing their missions.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton studio of Business RadioX®.

Nesha Mason, President, The Drake House

Nesha Mason is the President of The Drake House. The Drake House is a 501(c)3 organization that works to respond to the growing number of women and children experiencing homelessness in North Fulton. They involve members of our community in the effort to keep single mothers and their children united under one roof as they work toward self-sufficiency.

The Drake House helps women with children overcome the circumstances of homelessness with dignity while keeping their families intact. In response to the changes in our post-COVID world, The Drake House has adapted its programming to help the families we serve acquire housing and achieve financial self-sufficiency.

Graduates of their program work, pay taxes, rent apartments, purchase groceries, attend faith-based organizations, and hopefully, one day, become homeowners. They are equipped to be good employees, tenants, and neighbors. When given the opportunity, some even use their story to inspire others to follow in their footsteps and take advantage of all the services The Drake House has to offer them. As they continue their work to improve their program and campus, The Drake House does so with the expectation that the results will lead to more graduates, more resilient children and teens, and ultimately, a stronger community.

Website | Instagram | Facebook | YouTube

Nicky Rudd, Board President, Brewable

Brewable is a non-profit organization based in Alpharetta, Georgia, dedicated to the employment and enrichment of adults with intellectual and developmental disabilities. The company operates a coffee shop that serves as a platform for their mission, offering employment opportunities and fostering community connections.

Founded in 2019, Brewable initially opened its café in the lobby of the Alpharetta Community Center, next to the entrance of Wills Park at 175 Roswell Street, Alpharetta, GA 30009. A second location has been added in Roswell at 846 Mimosa Boulevard, Roswell, GA 30075. Each Brewable café serves a variety of beverages, including hot coffee and tea, espresso, lattes, and cold brew, as well as scones, cake pops, and other treats.

Brewable’s primary focus is on empowering individuals with learning disabilities by providing them with meaningful employment opportunities in a supportive environment. The organization aims to create a space where adults with intellectual and developmental disabilities can gain valuable work experience, develop skills, and interact with the community.

As a social enterprise, Brewable combines its business operations with a strong social mission, using coffee as a means to foster inclusion, build connections, and promote understanding within the North Fulton region.

Website | Instagram | Facebook | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to GNFCC 400 Insider
00:59 Meet the Nonprofit of the Year Winners
01:21 Nicky Rudd’s Journey with Brewable
03:57 Challenges and Successes of Brewable
08:15 Nesha Mason on The Drake House
10:58 Addressing Homelessness in North Fulton
21:51 Community Support and Nonprofit Success
28:32 Discussing Financial Barriers and Personal Experiences
29:58 Biggest Accomplishments of Brewables
30:36 Impactful Stories and Personal Reflections
33:27 Challenges and Future Goals
37:11 Affordable Housing and Community Support
47:29 Volunteer Opportunities and Community Engagement
54:05 Conclusion and Contact Information

About GNFCC and The GNFCC 400 Insider

**Kali Boatright, President and CEO of GNFCC**

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

A Story of Healing with Laser Therapy, with Dr. Enrique Crespo, Marietta Chiropractic, and Rex Burruss, Rex Burruss Design

June 26, 2024 by John Ray

LaserLife Insights

A Story of Healing with Laser Therapy, with Dr. Enrique Crespo, Marietta Chiropractic, and Rex Burruss, Rex Burruss Design

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A Story of Healing with Laser Therapy, with Dr. Enrique Crespo, Marietta Chiropractic, and Rex Burruss, Rex Burruss Design (LaserLife Insights, Episode 9)

On this episode of LaserLife Insights, host Pete Cousins interviews Dr. Enrique Crespo, founder of Marietta Chiropractic, and Rex Burruss, founder of Rex Burruss Design. Dr. Crespo shares his path to becoming a chiropractor and the evolution of his practice, emphasizing his use of photobiomodulation and regenerative medicine. Rex Burris recounts his harrowing experience with an LV rupture and subsequent amputations, highlighting the transformative impact of Dr. Crespo’s laser treatments on his chronic phantom limb pain. The episode offers insights into the applications of laser therapy and the resources available through the Amputee Coalition for those with limb loss or limb difference.

LaserLife Insights is underwritten and presented by Summus Medical Laser. The show is produced by John Ray and the North Fulton studio of Business RadioX®.

Dr. Enrique Crespo, Marietta Chiropractic

Dr. Enrique Crespo is a licensed chiropractor practicing at Marietta Chiropractic Clinic in Marietta, Georgia. He graduated with honors from Life University, where he earned his Doctor of Chiropractic (DC) degree. Dr. Crespo is licensed by the Georgia Board of Chiropractic Examiners.

At Marietta Chiropractic Clinic, Dr. Crespo specializes in chiropractic care and offers treatments such as VAX-D (Vertebral Axial Decompression) therapy for patients with back pain, disc problems, and other spinal issues. He is known for his comprehensive approach to patient care, often recommending personalized treatment plans that may include a combination of chiropractic adjustments and other therapies.

Dr. Crespo has received positive testimonials from patients who have experienced improvements in their conditions, particularly those with chronic back pain, degenerative disc disease, and stenosis. His practice emphasizes non-surgical options for treating spinal conditions, and he is committed to helping patients regain function and improve their quality of life through chiropractic care.

Website

Rex Burruss, Rex Burruss Design

Rex Burruss is the owner and art director of Rex Burruss Design, a full-service design firm in Atlanta, Georgia, established in 1997. He specializes in creating unique promotional materials for clients across online and print media. Rex’s work is distinguished not only by his professional expertise but also by his personal journey as an amputee.

After surviving a massive heart attack and subsequent coma, Rex faced multiple amputations, including his left foot, due to gangrene. This life-changing experience led him to become actively involved with the Amputee Coalition, where he serves as a Certified Peer Visitor and virtual support group leader for the eastern time zone. His involvement in peer support has empowered him to assist others in finding their way back to wellness and success.

Rex has also contributed his graphic design skills to creating resource guides for people living with limb loss and runs an Etsy store, AmpuTshirts, featuring designs for the limb loss community. His journey as an amputee has added depth and empathy to his design approach, making him a unique and inspiring figure in the Atlanta design community.

Website

Topics Discussed in this Episode

00:00 Introduction and Welcome to LaserLife Insights
00:42 Meet Dr. Enrique Crespo
01:54 Dr. Crespo’s Journey to Chiropractic
04:22 Evolution of Dr. Crespo’s Practice
06:38 Introduction to Regenerative Medicine
12:21 Nutritional Guidance in Chiropractic Care
13:51 Contact Information for Dr. Crespo
14:38 Meet Rex Burruss
15:11 Rex Burruss’s Medical Journey
26:22 Discovering Laser Therapy
29:58 Understanding Phantom Limb Pain
32:59 The Amputee Coalition and Community Support
39:58 Conclusion and Final Thoughts

About LaserLife Insights and Your Host, Pete Cousins

LaserLife Insights highlights the stories, strategies, and best practices from some of the most successful providers and practice owners in physical therapy, chiropractic, dental, vet, sports medicine, pain management, and more. Guided by host Pete Cousins, the show explores the world of Class IV Laser Therapy, uncovering facts about the science behind the technology, exploring success stories, and learning from experts who have witnessed the transformative effects of laser therapy firsthand.

LaserLife Insights is underwritten and presented by Summus Medical Laser. The show is produced by John Ray and the North Fulton studio of Business RadioX®.

**Pete Cousins, Chief Commercial Officer, Summus Medical Laser and Host, LaserLife Insights**

The host of LaserLife Insights, Pete Cousins, grew up as an avid sports fan and knew early on that he wanted to be focused on health and wellness in some capacity. After completing his undergraduate degree in Exercise Physiology, Pete started a fitness training business, where he discovered his talent for coaching and influencing others. In 1999, he was recruited into medical sales, exceeded expectations, and quickly rose to leadership positions. He has spent the entirety of his career since then in B2B healthcare commercial leadership roles.

Over the years, Pete has held progressively larger leadership roles within industries ranging from aesthetics to dermatology, dental practice management software, and currently, chiropractic, PT, pain management, dentistry, and veterinary medicine at Summus, where he is currently CCO.

He holds certifications such as “Integrity Selling Facilitator,” Predictive Index Certified Facilitator, Continuous Improvement Leadership, Culture Index Profiling, AMA Advanced Sales Management, and Dimensions of Professional Selling.

With a focus on adding value to others, Pete aims to make every episode of LaserLife Insights worthwhile for all who listen!

Pete Cousins LinkedIn

About Summus Medical Laser

Summus Medical Laser is a U.S. pioneer in Class IV laser therapy with over 18 years of experience.

Summus Laser was established in 2018, although the Founder and CEO, Dr. Richard Albright, was a pioneer in the field of photobiomodulation in 2004 by becoming the 2nd company in the US to receive FDA clearance for this ground-breaking technology.

Their mission is simple: to improve lives through laser therapy.

Their growth comes from a relentless commitment to constantly improve their lasers, provide reliable stateside service, follow science in their product development, supply effective consumer marketing tools, and deliver world-class training. No matter which of their models best fits your practice, you can be assured that a Summus Medical Laser will improve your efficiency, broaden the therapy options you offer, and provide safe, rapid relief, resulting in satisfied and returning patients.

Franklin, Tennessee, Summus’ hometown, is a historic yet innovative place with solid values and a community of generous neighbors. No matter where you are in the world, you can count on those same values in the Summus team and the lasers they offer as you generously serve those who need your care.

Company website | LinkedIn | Facebook | Instagram

Is Attraction Love? – Understanding the Law of Attraction, Part Three

June 26, 2024 by John Ray

Hello, Self . . .

Is Attraction Love? - Understanding the Law of Attraction, Part Three

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Is Attraction Love? – Understanding the Law of Attraction, Part Three (Hello, Self… Episode 46)

In this episode of the Hello Self podcast, hosted by Patricia Leonard, she discussed the complexities of love and attraction through the lens of personal experiences and research. Patricia shared insights into the Law of Attraction, exploring how understanding and loving oneself can help attract meaningful relationships.

She emphasized the importance of self-awareness, appreciating contrasts, and the role of genuine conversations in cultivating love.

She also shared quotes about love and encouraged listeners to explore and redefine their understanding of love and attraction.

Hello, Self… is presented by Patricia Leonard & Associates and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN. She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist. Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language. Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development. Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order! Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Crafting Image Makeovers, with Debora Hornbuckle, OTP Hair and Make-Up Salon

June 25, 2024 by John Ray

North Fulton Business Radio

Crafting Image Makeovers, with Debora Hornbuckle, OTP Hair and Make-Up Salon

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Crafting Image Makeovers, with Debora Hornbuckle, OTP Hair and Make-Up Salon (North Fulton Business Radio, Episode 778)

Debora Hornbuckle of OTP Hair and Make-Up Salon joins host John Ray on this episode of North Fulton Business Radio. Debora delves into the importance of personalized, holistic image enhancement for professional and personal success. She shares her passion for cosmetology, her journey, and her belief in the power of strategically subtle transformations. Debora offers insights on how tailored hair and makeup can help different generations in the workplace remain competitive, approachable, and confident. The conversation also highlights practical tips on hair health, the impact of a well-crafted image, and Debora’s artistic inspirations. The episode sheds light on how small changes in one’s appearance can significantly boost self-esteem and professional standing.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Debora Hornbuckle, OTP Hair and Make-Up Salon

Originally from California, Debora Hornbuckle attended cosmetology school in San Francisco. After several years in the industry, she undertook a two-year apprenticeship at Vidal Sassoon in Beverly Hills. Debora remained in Beverly Hills until fulfilling a dream of backpacking through Europe. During this period, she worked in various salons before becoming an independent contractor and eventually establishing her own business, OTP Hair and Make-Up Salon, at Salon Studios Beauty Mall in Roswell, GA.

Debora works with clients of all ages, with a particular focus on men and women over 40. She enjoys creating sophisticated, new looks that help her clients feel confident through life’s transitions. She believes that a well-designed cut and shiny, healthy-looking hair color can help one look youthful, current, and relevant in today’s youth-oriented culture and job market.

A firm believer in continuing education, Debora holds accreditation from the American Board of Certified Colorists, an organization dedicated to raising industry standards for chemical services. To stay current with trends and techniques, she frequently attends hair shows and classes. Recently, she attended a hair show in Chicago and participated in a class on barbering, which proved valuable for working with younger clients.

Through detailed and personalized consultations, Debora takes the time to assess the current needs of each client and uses the best products in the industry to achieve a modern and complementary design. This special treatment often lasts longer and requires fewer trips to the salon for maintenance.

As people age, changing features and skin textures require different makeup applications. Debora teaches men and women how to strategically use color and contouring techniques to achieve an uplifted, youthful appearance. She ensures that when clients leave the salon, they are educated on how to replicate the look on their own.

OTP Hair and Make-Up Salon is located at 1575 Old Alabama Rd., Studio #105, Roswell, GA 30076.

Website | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:26 Meet Debora Hornbuckle of OTP Hair and Make-Up Salon
02:40 Debora’s Journey into Cosmetology
04:53 The Importance of Image in Today’s World
06:50 Artistic Inspirations and Hair Design
11:47 Consultations and Personalized Makeovers
16:16 Advice for Boomers on Staying Current
18:11 Makeup Tips for Women and Men
19:42 The Importance of Healthy Hair
21:10 Image in the Multigenerational Workplace
30:39 Success Stories and Client Transformations
32:09 Contact Information and Final Thoughts

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

Casa Nuova is a cook-to-order kitchen, serving traditional fare including pasta, chicken, seafood, veal, vegetarian and gluten-free options, plus daily specials. They are a farm-to-table establishment, meaning that in the summertime, they cultivate their own vegetables in their garden, steps away from the restaurant, including tomatoes, corn, peppers, zucchini, sunflowers and more!

Celebrating more than 25 years, Casa Nuova has become a true staple in the Alpharetta area, serving more than three generations of families, including friends old and new, visiting near and far from all over the metro Atlanta area and beyond.

Website | LinkedIn | Facebook | Instagram

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Transforming Personal Struggles into Business Triumphs, with Jesslyn Rollins, CEO, BIOLYTE

June 24, 2024 by John Ray

Executive Perspective

Transforming Personal Struggles into Business Triumphs, with Jesslyn Rollins, CEO, BIOLYTE

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Transforming Personal Struggles into Business Triumphs, with Jesslyn Rollins, CEO, BIOLYTE (Executive Perspective, Episode 13)

On this episode of Executive Perspective, host Danny Vander Maten welcomes Jesslyn Rollins, CEO of BIOLYTE. Jesslyn describes her journey from a theater student to a stand-up comedian, recruiter, and ultimately the CEO of BIOLYTE, a company founded as a result of her mother’s battle with cancer. Jesslyn discusses the challenges and triumphs involved in the creation and growth of BIOLYTE, a powerful hydration drink born out of her physician father’s desire to support her mother through chemotherapy. With touching anecdotes and candid insights, Jesslyn highlights the entrepreneurial spirit, the importance of family, and the relentless pursuit of bringing a product from concept to market. Listen in to learn about BIOLYTE’s unique “IV in a bottle” solution and the company’s dedication to serving those suffering from headaches, fatigue, and nausea due to dehydration.

Executive Perspective is sponsored and presented by Cresa Atlanta. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Jesslyn Rollins, CEO, BIOLYTE

Jesslyn Rollins is the CEO of BIOLYTE, a medical-grade hydration supplement company based in Atlanta. She grew up in the city, attending The Lovett School and later graduating from the University of Georgia with a degree in Theatre and Organizational Communication. Rollins joined her family’s business, BIOLYTE, in 2017 as Director of Sales and Marketing before being named CEO in 2019, taking over from her physician father, who founded the company.

Under Jesslyn’s leadership, BIOLYTE has grown into a multi-million dollar brand available in over 20,000 locations nationwide. She is credited with transforming the medical hydration product into a successful beverage company through her passion, enthusiasm, and focus on educating consumers. Rollins aims to create a supportive work environment and has been the recipient of numerous accolades recognizing her as one of Atlanta’s top young entrepreneurs and CEOs. Her strategic vision and commitment to BIOLYTE’s mission have been pivotal to the company’s rapid growth.

LinkedIn | Instagram

BIOLYTE

BIOLYTE is the first liquid supplement that offers the same benefits as IV rehydration therapy but in a drinkable form. The founder, a board-certified anesthesiologist, Dr. Luther C. Rollins, wanted to create a product that would bring the IV bag home to his wife when she was going through breast cancer. As she battled her cancer, she couldn’t keep up with her chemo treatments without getting IV bags because she was so dehydrated. Dr. Rollins used his experience in the hospital tailoring IV bags to his patient’s needs to create BIOLYTE, the first IV in a bottle.

Today, BIOLYTE helps everyday people relieve headaches, fatigue, and nausea due to dehydration. You can find BIOLYTE in over 20,000 retail locations across the USA.

Company website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction to Executive Perspective
00:51 Meet Jesslyn Rollins: CEO of BIOLYTE
01:17 Jesslyn’s Journey Before BIOLYTE
04:47 The Birth of BIOLYTE
10:37 BIOLYTE’s Impact and Growth
23:30 Challenges and Triumphs in BIOLYTE’s Journey
25:53 The Humble Beginnings in a Barn
26:37 Early Challenges and Finding the Right Team
27:51 Reflecting on Milestones and Growth
28:24 Overcoming Operational Challenges
31:36 The Importance of Balance in Business
33:24 Valuable Business Lessons Learned
37:44 The Inner Tube Analogy
42:37 Best and Worst Days at BIOLYTE
47:05 Future Aspirations and Final Thoughts
49:36 Closing Remarks and Contact Information

About Executive Perspective

Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by John Ray and the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.

Executive Perspective

Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.

At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.

Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.

Connect with Danny: LinkedIn | Twitter

Connect with Cresa: Website | LinkedIn | Facebook | Instagram | Twitter

The Art of Magic and Success, with Steve Varro, Christian Illusionist

June 12, 2024 by John Ray

Hello, Self . . .

The Art of Magic and Success, with Steve Varro, Christian Illusionist

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The Art of Magic and Success, with Steve Varro, Christian Illusionist (Hello, Self… Episode 45)

Host Patricia Leonard welcomed Christian illusionist Steve Varro to the Hello Self… Podcast, who shared his journey from a childhood interest in magic to a distinguished career entertaining audiences worldwide.

Steve discussed his transition from secular magic to gospel illusions after his conversion to Christianity, the importance of marketing, and maintaining client relationships.

He emphasized belief in oneself and the value of quality over quantity. Steve also provided actionable advice on business practices, advertising strategies, and the significance of maintaining integrity in one’s career.

Steve is coming out of retirement to perform live June 2, 2024 at Patricia Leonard’s High Heels Cabaret at PEG Studio in Nashville, Tennessee.

Hello, Self… is presented by Patricia Leonard & Associates and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Steve Varro, Christian Illusionist

Like most sleight of hand artists, Varro became interested with the world of illusion as a young boy. After 10 years of reading and studying all he could about the art of sleight of hand, Steve started performing for organizations around his hometown of South Bend, Indiana. Since that time Steve has become a full time professional, traveling throughout the United States, Canada and beyond, performing for Service Clubs, Corporate Events, Schools, Colleges, and Youth Retreats. Varro is the recipient of many awards during his 20 plus years as a professional entertainer, including the Grand Prize Award of Excellence, from the Magical Arts Guild in California.

Steve discovered the potential of “Gospel Illusion” when he was asked to perform at a church Camp Meeting, after his conversion to Christianity in 1975.

In 1978 Steve Varro became a full-time Christian Illusionist, presenting his programs at Christian Schools, Camps, Churches and Youth Rallies as well as Conventions.

Having performed in all 50 states, 5 Provinces of Canada, and 34 countries of the world, Steve now resides near Nashville Tennessee. In his travels, Steve has performed with or for: magicians Harry Blackstone and David Copperfield, actress Jane Russell, actor Clifton Davis and western TV & movie stars Roy Rogers and Dale Evans and the President of Papua New Guinea. Steve has also been honored to present a command performance before the Heads of State of Barbados, in the West Indies

Over the years Steve has developed several seminars and authored 8 books on Gospel Magic, Showmanship and Comedy. His lectures have been presented throughout the World.

Steve Varro served 7 years as the International President of the Fellowship of Christian Magicians. He and his wife Barbara were the owner of “Dock Haley Gospel Magic Company” The world’s largest manufacturer and distributor of Gospel Magic and Books for 18 years, and now own Estates of Magic, an organization that helps retired or widows of magicians arrange for the sale of their props.

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About Hello, Self…

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

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The Path to Franchise Ownership, with Sue and Craig Derene, Franchise Connect Pro

June 11, 2024 by John Ray

Craig and Sue Derene, Franchise Connect Pro

North Fulton Business Radio

The Path to Franchise Ownership, with Sue and Craig Derene, Franchise Connect Pro

00:00 /

The Path to Franchise Ownership, with Sue and Craig Derene, Franchise Connect Pro (North Fulton Business Radio, Episode 777)

On this episode of North Fulton Business Radio, host John Ray interviews Sue and Craig Derene of Franchise Connect Pro. Sue and Craig discuss how they assist individuals in selecting the right franchise model based on their backgrounds, skills, and financial capabilities. The Derenes emphasize the importance of responsible franchising, including the concepts of transparent business models and sustainable growth. They share success stories of clients who have successfully transitioned from corporate roles to franchise ownership, highlighting the importance of fit and commitment in achieving business success. Sue and Craig also provide insights into their process, from initial consultations to detailed discovery steps and funding assistance.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Sue and Craig Derene, Franchise Connect Pro

Craig and Sue Derene, Franchise Connect Pro

Sue and Craig Derene’s passion for helping people led them to a career guiding individuals toward their dreams of business ownership. Franchising can provide financial security, lifestyle freedom, and legacy building.

Franchise Connect Pro specializes in finding the perfect franchise or business opportunity. Their free consultation process has a proven track record of success, helping to identify and research franchise opportunities that present a true chance for success in specific target markets. With over 3,000 franchise concepts available in the United States alone, searching for the right franchise can be a daunting task.

Additionally, not all franchises are created equally, and even top-rated franchises are not always the best fit for everyone. Their process takes a close look at an individual’s goals, experience, strengths, weaknesses, desired lifestyle, and more to find opportunities that present a realistic chance for long-term success and happiness.

At Franchise Connect Pro, they provide free franchise consulting services to assist in making the best decision when buying a franchise or business opportunity. They represent over 900 of today’s leading franchise opportunities and are affiliated with a strong, dedicated franchising network of professionals and franchise partners.

Their focus is on helping clients navigate through the entire process and matching them with the ideal business.

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:31 Meet Sue and Craig Derene
01:58 Franchise Connect Pro: What They Do
03:30 The Derene’s Journey to Franchise Consulting
04:38 Helping Clients at a Crossroads
10:54 Responsible Franchising
19:08 Matching Skill Sets with the Right Franchise
20:37 Ideal Clients for Franchise Connect Pro
22:54 The Process of Working with Franchise Connect Pro
26:10 The Importance of Transparency and Commitment
31:40 Success Stories and Client Experiences
34:38 How to Connect with Sue and Craig
35:38 Closing Remarks and Additional Information

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

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About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Mastering Time and Money for Small Business Success, with Sha Grondin and Elizabeth Rosenberg, Money Magnats

June 10, 2024 by John Ray

North Fulton Business Radio

Mastering Time and Money for Small Business Success, with Sha Grondin and Elizabeth Rosenberg, Money Magnats

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Mastering Time and Money for Small Business Success, with Sha Grondin and Elizabeth Rosenberg, Money Magnats (North Fulton Business Radio, Episode 776)

On this episode of North Fulton Business Radio, host John Ray interviews Sha Grondin and Elizabeth Rosenberg, co-founders of Money Magnats. They discuss their mission to help small business owners optimize their time and financial resources through live masterclasses and a supportive community. They delve into the importance of effective time management, changing relationships with money, and providing strategic financial advice to enhance business profitability. Key topics include practical tax strategies, balancing investment in business and personal savings, and the value of proactive financial planning. The conversation highlights the need for intentionality in both time and money management to achieve business success and personal fulfillment.

To find the free resource Sha and Elizabeth offered during the show, follow this link.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Sha Grondin, Co-Founder, Money Magnats

Sha Grondin comes from the financial services industry with a unique mix of business savvy and servant leadership. Throughout her career with a Fortune 100 company, she’s known for her ability to build and lead highly successful teams. Her innovative and engaging style has not only driven team performance but also significantly contributed to achieving organizational goals.

Sha is best known for her pivotal role in shaping the professional landscape, having trained thousands of professionals in both personal and professional development. She has always been passionate about making an impact and helping people know better, so they can do better. Her skills in mastering time have been tested and proven through her business endeavors and at home raising her five children.

Elizabeth Rosenberg, Co-Founder, Money Magnats

Elizabeth Rosenberg is a seasoned professional with a passion for empowering individuals to take control of their finances while cultivating a positive mindset toward money. As a dynamic public speaker, she has inspired audiences with her insights on financial management and personal growth. She has consulted over 200 businesses on an international scale, providing them with the guidance and strategies needed to thrive financially.

Elizabeth knows that money is often a taboo topic, and is on a mission to expand that conversation to help others have the flexibility and options they desire by transforming their relationship with money. “The skills and mindset I teach here are exactly what I’m instilling in my own children. That’s how strongly I believe in them and the quality of life they help provide.”

Connect with Sha, Elizabeth, and Money Magnats:

Website | Instagram | Facebook | Sha on LinkedIn | Elizabeth on LinkedIn

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:25 Meet the Guests: Sha Grondin and Elizabeth Rosenberg
01:42 Founding Money Magnats: Mission and Vision
06:36 Optimizing Time for Business Owners
11:52 Changing Your Relationship with Money
16:01 Understanding Lifestyle Creep
18:25 Balancing Savings and Enjoyment
21:23 Effective Tax Strategies for Business Owners
26:02 Achieving Financial Security and Clarity
29:13 Recognizing the Need for Financial Guidance
31:02 Conclusion and Contact Information

Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio

Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.

Website | LinkedIn | Facebook | Instagram