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From Burnout to Breakthrough: Transforming Leadership with Britt Hunter

March 24, 2025 by angishields

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High Velocity Radio
From Burnout to Breakthrough: Transforming Leadership with Britt Hunter
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In this episode of High Velocity Radio, Stone Payton talks with Executive Coach Britt Hunter with Focal Point. Britt discusses her mission to empower servant leaders, emphasizing the balance between empathy and business acumen. She shares her decision to join Focal Point for its structured support, her use of AI tools like ChatGPT for marketing, and her plans for free webinars and an eight-week leadership program. Britt also reflects on her journey, the importance of mental health over job security, and her passion for continuous learning and cultural experiences. The episode underscores Britt’s commitment to fostering leadership growth and personal development.

Focal-Point

Britt-Hunter-micBritt Hunter is a dynamic leader, speaker, and executive coach dedicated to empowering future changemakers. With a background that spans elite athletics, education, and corporate leadership, she brings a unique perspective on resilience, mentorship, and innovation.

As the former #1 basketball recruit in the nation, Britt played at Duke and UConn before an injury abruptly ended her career. Facing identity loss and depression, she discovered a new passion—mentoring and leadership.

This led her to education, where she spent seven years shaping young minds before transitioning into the corporate world, now thriving as a leader at Microsoft.

Britt is known for her candid storytelling, humor, and ability to make complex leadership lessons accessible. She speaks nationally on topics like innovation, self-leadership, and team dynamics, delivering engaging, interactive sessions that leave a lasting impact.

Through her executive coaching practice, she helps corporate leaders, educators, and student-athletes sharpen their leadership skills and navigate their careers with confidence.

A Vanderbilt MBA graduate, Britt is also the creator of the podcast “Thanks But No One Asked You”, where she and her guests offer unfiltered insights on leadership and career growth.

Whether in the boardroom, on stage, or behind the mic, Britt’s mission remains the same: to equip leaders with the mindset and tools to inspire, innovate, and make an impact.

Connect with Britt on LinkedIn and find out about upcoming events and workshops here.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming back to the Business RadioX microphone executive coach with Focal Point, Britt Hunter. How have you been?

Britt Hunter: I’ve been good. Well, let me not say that, um, my kids used to say I’m doing good. You don’t. Superman does good. You’re doing well, so I’m doing well, Stone.

Stone Payton: I am delighted to hear it. And I’m so excited to get caught up on your activities. I’ve thoroughly enjoyed our on air conversation. I don’t know, it’s been months now, I think, and knowing you, you’re probably up to all kind of new stuff. Have some exciting news. But before we go there, uh, maybe let’s get grounded in fundamental mission. Purpose? What are you really out there trying to do for folks as an executive coach?

Britt Hunter: Yes, yes. So I want to pour into servant leaders, period. That’s the tweet. You know, servant leaders. You think of servant leaders, think of executive directors of a nonprofit. Think of a head of a school. Um, think of an empathic leader of an organization. These are people who are constantly pouring into others, and typically no one’s pouring back into them. And it’s it’s not something that they think about. People who are empathic are typically thinking about themselves. Last, but when you’re running an organization, you’re going to need coaching because you have to balance so much. You know it’s not enough to care. You do need to have a little bit of acumen. And so that’s where I come in to say, you know what? I’m also an empathic leader. But there’s a business to run here, right? And you want to stay a leader. So let’s get back to the basics of running this business. Delegating work, um, giving people the empowerment to do their best job all the time and also make some money for your foundation and your school, you know? So that’s what I do. I pour into servant leaders.

Stone Payton: So why focal point you could have just hung out your your shingle right. Yeah. But you decided to go with a, with an outfit that has some discipline, some rigor, some structure. Yeah, yeah. Say more about that.

Britt Hunter: Yeah. So I found out last year, the last time we were on the show, I was kind of doing my own thing. I built three workshops and two keynotes, and I delivered those across about 10 or 12 universities. Talk to college students. And it’s fun because I’m storytelling and I love to story tell. Storytelling is just storytelling. Sometimes you need like a framework, sometimes you need some data. You just need a little bit more concrete stuff. Some people need that, and I wanted that structure and focal point had that. Brian Tracy is called to the point, you know, focal point get to the point because it’s simple, simple, basic. You know, here’s a short story and here’s the point. And I love that. You know, just be clear. Keep it simple silly. You can’t say stupid anymore. Maybe we can keep it simple. Stupid. Um, keep it basic, you know, and it just fit perfectly. And talk about talk about collaboration. I’m already starting to collaborate with other coaches, and that’s in me to do naturally. So, um. Yeah, I mean, I think even day one of meeting somebody in my cohort, they reached out right after the call and said, we got to work together. And I said, great, let’s set it up.

Stone Payton: Sweet. So yeah, that is one of the benefits of, uh, of of an organization that has that kind of brand equity, that kind of reputation. There’s a what would you call it, a community of practice that, uh, and if you, if you run into something, an opportunity or a challenge. Chances are one or more people in that system have been there and can really help, either formally through a collaboration or just, I don’t know, over a beer and a sandwich or a phone call. Just.

Britt Hunter: Yeah, that’s that’s how I did it. That’s how. Oh, Stone, you’re speaking my language. So having most recently worked at Microsoft, you know, you learn very quickly. It’s a behemoth of a company. And no matter what great idea you have, somebody probably already had it in another org. So we always say don’t reinvent the wheel. Go find somebody who has it and just leverage their work. That’s actually a core pillar of Microsoft is part of your review is whose work did you leverage and who leveraged your work? Those are two of the three core pillars. So, um, it came it came natural for me to say, hey, you did this already. Can I have it? I’d like to. You know, I’m happy to give you credit, but I don’t really want to do this from scratch. Um, and so a perfect example, Todd Masters, if he’s not been on the show, he’s got to get on the show. I’m going to get on him about it. I said, Todd. Todd is a ChatGPT whiz. He has created about eight different chatgpt’s. One for marketing, one for time management. I mean, and he’s just he gave him to me. I said, Todd, I will buy you beer if you sit down with me for 90 minutes and explain it to me. And we sat down for about almost three hours and we, you know, he shared his, um, his skill set. And I said, okay, great. I’m going to run these workshops and I’d love to funnel people to you if they’re not a good fit for me. So let’s, let’s, let’s do work, you know. And so it’s really just that easy.

Stone Payton: So what are you learning about AI like ChatGPT? Is it helping you frame up a conversation? Is it helping you in the sales and marketing? Is it like, where are you? Where are you choosing to use it so far?

Britt Hunter: So I have um, I’ve the first thing is just doing my LinkedIn posts. I have a very specific tone. You know, I’m I like to be. I like to be candid. You know, I don’t I don’t if you ask ChatGPT the free version and you say, hey, write me a post, it’s going to sound like, um, I don’t know, a commercial from 1995. No offense to 1995, but I am not a commercial from 1995. I speak a certain way, I talk a certain way. And what I love about the AI is, you know, once you pay for it and you start training it and you start talking to it and, um, it, it starts to absorb how you are and it makes some of the more administrative things much easier. Right? If you’re thinking of the best way to frame an intro to an email, you kind of sit there and think, oh, how do I want to do this? Oh, I don’t want to say that. Oh, is that weird? Those questions that you’re asking yourself, just ask ChatGPT. I tell my friends this all the time. They’re like, well, I was wondering if like, this sounded bad. Ask ChatGPT. It’ll just do it for you. And takes a lot of the guesswork out of some of the more mundane tasks. So you can start thinking about, like, bigger fish.

Stone Payton: Well, and speaking of paying for it, our experience so far has been we’re not talking about a crazy investment either.

Britt Hunter: It’s $20 a month. Yeah, $20 a month. And it is. I mean, you got to use it. Yeah, but I think it’s that it’s that reflex. I don’t know that a lot of people have that reflex of I’m going to ask ChatGPT. Um, I think people need to kind of shift to, I don’t know if I’m allowed to do this, but I’m doing it, people. I’m not going to say don’t use Google anymore. But those questions that you used to ask Google once you asked ChatGPT, you’re going to get a more comprehensive answer that’s going to answer the questions that are behind the question that you that Google wasn’t going to give you. It was going to give you links. Chatgpt is like, look, here’s the thing. You know, I know what you asked me. So I’m going to answer all the five questions that you didn’t ask me that I know you’re asking. And that’s that’s super helpful.

Stone Payton: Well, I have very high hopes for it and for our Business RadioX Academy, because we have a community of practice around people who run studios like this. And we, you know, we’ve got 21 years of, you know, thought leadership and IP that I want them to be able to tap into. And it’s one thing to go search in a big pile for how to conduct a pre-call conversation. It’s another because it’s our understanding we can make one that just, uh, like a large language model, I think.

Britt Hunter: There you go.

Stone Payton: Lm and it just talks to our stuff if we want it to.

Britt Hunter: That’s exactly right.

Stone Payton: So it’s it’s an exciting time.

Britt Hunter: That’s exactly right. Todd Masters did just that. He put the focal point material in it so that I can say, hey, hey, ChatGPT. Well, actually, it’s called Marketing Masters because this last name is Masters. I can’t believe we’re talking about Todd Masters this much, but.

Stone Payton: Yeah, I’m gonna send him an invoice.

Britt Hunter: But, uh, he he put our focal point information in it so that when I want to build a workshop, I can say, hey, these are the three things I want to talk about in my workshop. Where is this material? It tells you the name, what folder it’s in, where to get it, and what you can draw from it, and it’ll give you some other options in case you don’t like those. It’s like it just cuts down your time of sifting through, you know, just sifting. And it’s especially great for people who are who are typically CEOs or CEOs and had administrative assistants. You forgot how to schedule stuff on your calendar. You probably forgot how to write an email. You know, you that’s not something you did. And now if you’re going out on your own, you have an administrative assistant right here. You just you need to upskill and learn it. But I mean, spend two days in it. You’ll be hooked.

Stone Payton: So talk about workshops. So this is one expression of your work. You’re doing probably one on one work maybe group work workshop. Tell us about the work a little bit. And then I’d love to hear a little bit about what one might expect if they participate in a in a workshop.

Britt Hunter: Yeah. So I’m going to do a few things. So first I’m going to I’m going to host a series of three free webinars okay. Because one you know we talked about this stone I like I like to share things. And sometimes even in spite of my wallet, I will share things for free because I just like, you know, I don’t I don’t a lot of people share things with me. That’s how I got to where I am is people seeing potential and pouring into me. So it’s only right that I pay it forward. So I’m hosting three free webinars starting next Wednesday. Oh my. And so they’re going to run concurrently on Wednesday Thursday. Same topic the following week Wednesday Thursday same topic. So we’re going to talk about a few things that I think are very timely. One is time management right. It’s called Master Your Minutes. It’s not a Todd Masters reference. It’s called Master Your Minutes. The next one is Command the Room. So I love public speaking. People always say oh you have a presence. And yes, I’m six three. So I do have presence. But I also have have studied a lot of really good speakers. A lot of really great storytellers. Um, and there are some things that they do that make them impactful. And the last one is disk decoded. And this is a yeah.

Stone Payton: That’s the assessment thing. Right.

Britt Hunter: Assessment. And I’m going to show parts of my assessment. You know, um, there may be people out there like me, but it’s not so much just my assessment. But it’s like, how do you leverage this to figure out how to work better with people who are a little different than you or people who are just like you, right? And so I’ll show, uh, how I leverage the disk to think about my business moving forward. And so in case people want to also get curious about their disk, they should. So those things will happen, um, for three weeks in a row. And what I want is to build a cohort. And so I’ll start to host a eight week long program. Um, one is called Executive Essentials. And so for eight weeks we’re going to talk about those same topics and a few more in depth across eight weeks. So once a week for 90 minutes, a cohort of ten people will come together virtually on zoom. You’ll get worksheets, you’ll get an assessment. You’ll get two, one on one calls with me and you will walk away. One if not being more confident about your abilities, but you’ll walk away with some tangible next steps. How do I get Ahold of my time today? How do I trust people to start delegating more? How can I ensure that when I show up in a room, I’m respected by how I sound, by how I look, by how I move, right? Things that are very important to a leader.

Britt Hunter: And then we have a signature series. Now this is going to be for people who are in the Georgia area. And I love a signature series because at the end of the eight weeks we have an on hand, a hands on experience, and this one will be a cooking class with Chef Zach. So Zaza’s kitchen. She is an incredible chef. I met her at the Cooks warehouse where I volunteer. We got to talk about that. You should volunteer at the Cooks Warehouse. It’s amazing, amazing chefs in there. And after eight weeks, that cohort, we’re going to get together and we’re going to do a cooking course. Everybody’s going to get a hands on experience cooking something that Chef Zach has prepared for her. So, you know, I’m a very experiential person. Um, maybe that’s because I like field trips from my teaching days. But, you know, I want people to be able to come into a group, be surrounded by like minded people, and get it done. We don’t need to spend 18 months learning a new habit. You do need accountability, which is where I come in, but you just need a few weeks of consistent communication about and drilling the same thing. And you can’t change everything all at once. But you can change at least one thing.

Stone Payton: Now, these initial webinars you’re describing, you’re doing those at no fee. Is that accurate?

Britt Hunter: That’s 100% true because it’s 100% free. Wow.

Stone Payton: Because the reason I ask it strikes me as this easy entry opportunity that you’re providing is. And with the objective of creating a cohort that then wants to go in and do deeper work. Number one, it certainly is living into your mission, um, of, of of wanting to, to pour into servant leaders. But it also strikes me as a very savvy, uh, sales and marketing strategy to do that, build the cohort, do the work with the people who want to do the the work. And I mention all of that because I am interested and continue to be fascinated and try to be a student of the business side of coaching as I’ve been doing this series. I think a lot of coaches, at least in the early going, really struggle with the getting that first handful of clients. The the whole sales and marketing thing. Do you agree?

Britt Hunter: Yeah. So I think it’s it’s a few things. Right. I think it’s putting yourself out there. Um, I think when you become a business owner and I say this to my, my black owned businesses on the west side of Atlanta, you know, I’m on the board of the Northwest Business Association. And I tell them, when you become a business owner, you are chief of marketing and sales. Just to be clear, I know you have a passion. I know you have a vision. I know you have this dream you have to be selling. You have to be selling, right? You’re in charge of sales. That is your job now. And, um, I just I have no fear. You know, I’ve embarrassed myself enough times. Um, I’ve seen myself flop enough times, and I’m still here. I’m still surviving. And so I really want to just kind of inspire people and share my story as I go through this journey of, like, listen, I’m going to do this webinar, okay? Five people could show up, right? It better not be five, y’all. Somebody better show up to this webinar. But if five people show up, five people show up. I hope those I hope that those five people really enjoyed their time. I’m not going to be bogged down by numbers because it’s a long game, and I know that just from life, you know, nothing is built in a day. We say that and we agree with that sentiment. But then when we don’t see immediate gratification, we we kind of falter. No no no no no no no. I’m going into this assuming the number will be low. I’m always blown away. But I want to go in humbly saying, you know what? No one has to come to this. There’s a million people offering services. There’s a lot of noise out there. You could go on YouTube University. No one has to come to this. But the people that do come, I’m going to make sure that they leave satisfied, because that’s more what I’m concerned with. And if I’ve done my job right, they’re going to tell their friends and someone else is going to come.

Stone Payton: Absolutely. So what else are you learning about the the whole the business side of being a practitioner? Because, I mean, you’re out there, you’re practicing your craft, you’re learning different ways to serve even more effectively. And oh, by the way, to your point, you got to run a business. Yeah. So, uh, anything else surprise you or something that you’ve learned about? Just the business side of the coaching business?

Britt Hunter: I would say, you know, I think when it comes back to the selling side, I am not a sales person. I don’t want to force anything on anybody. I know that, you know, ABC always be closing. Always be closing. But what I have found is it’s much easier to sell something that you actually care about. So if I’m, you know, I don’t know, selling a workshop on how to get rich quick, it’s not going to go very well. It’s not going to go very well. I’m going to feel bad for charging you for that, you know, because I’m not going to fully believe in that. I don’t really believe in getting rich quick. I don’t know, and I don’t really know how you define rich. Right. And so there’s levels to it. I care about what I’m talking about because I care about, um, those kind of servant leaders. Because I’ve been one. I’ve been a vice principal. I’ve been a dean. I’ve been a teacher in Harlem. And it’s. You need people to pour into. You need people to develop you. And if you don’t have access to.

Britt Hunter: That that can’t be the reason you don’t get better. That cannot be the reason you don’t get better. Especially if you’re serving children. If you’re serving elderly people, if you’re. If you’re serving vulnerable populations, as you say you are, you have to get better. Period. Full stop. There’s no exception. And I feel passionate. I’m doing it now, Stone. I’m selling now it’s selling, but it’s actually I’m just excited about it. Yeah. And so I would I would tell people, you know, if you’re not like, really excited about it, you’re actually not going to sell, you’re going to withdraw from it. You’re not going to want to do it. So maybe it’s it’s not that you need to get out of the business. You need to pivot it and really find your why step. Take a step back and think about what is my why here? And I know it sounds corny, and I hate to sound corny, but it is. Um. It’s just true. You know, it comes much easier when you. When you wake up thinking about it.

Stone Payton: So you got to tell me more about this. Cooks warehouse.

Britt Hunter: Cooks warehouse. Okay, so I’m just marketing everybody else’s business, but my own. Apparently, Cooks warehouse has this incredible program where you can volunteer. You have to go to little training for, like, 90 minutes, and then you become, um, you know, a chef’s assistant. And so about eight of us will be in a kitchen, and the chef is going to teach a class. It could be eight people. It could be 30 people. It holds up to 30 people in this kitchen, man. And complete strangers could be date night. You know, it could be a corporate team. And they’re coming in. Now, I will say there are some people who I’m looking and I’m like, I don’t think this person has ever held a knife before, and I’m concerned, but I can’t say that out loud. You could just observe, but you go in and, you know, you help, you help the chef prepare the food. You cut things up, you put them in the bowls. You. You also assist the people who are learning to cook that day. You’re following the chef’s guidelines. Now, the reason I like it is because I don’t have to do any of the cooking, but I can watch and learn, um, how to use a knife properly. How to cut. I did not know how to cut a bell pepper properly to remove the seeds in one one fell. Just one cut.

Stone Payton: I’m pretty sure I don’t either.

Britt Hunter: No one does except for the chefs. And so you have all these different chefs coming in to teach, you know, sushi making steak night, uh, pasta from scratch. Oh, wow. And it’s it’s fun. It really is fun.

Stone Payton: So as you, as you practice starts to unfold, are you going to focus primarily locally, regionally, or are you going to have that effort going and some national stuff, or have you have you mapped all that out yet?

Britt Hunter: Oh honey, I’m all over the place. So I’m only thinking nationally and I need to be thinking internationally. Stone I need to think bigger. But right now I’m aligning some some keynotes. So I have a keynote in Denver with Forte Foundation that is a women’s focused MBA prep program. So women who are going to get their MBA, it’s a it’s an accelerator to get you started. Right. They’ll help you get an internship before you go to business school, which is so important because when you go to business school, you’re going to drown. You haven’t been to school in a in a while, and it’s intense. And the objective is to get a job. So they give you that mental support you need to get back into it. So I’ll be doing a keynote there in Denver. Um, and I’m going to continue to do that. Right. I definitely want to still reach out to my colleges and universities with their student athlete programs. As a former student athlete, I, I definitely want to pour back into those people because I remember being lost thinking, well, all I’ve done is my sport. Am I good at anything else? And the fun fact is, y’all, you’re the best at a lot. Turns out you have the most amazing soft skills that you can’t you can’t pay for. And they don’t know that. And so I like to go around and prove it to them. Given my experience in education and corporate. Um, I also want to focus, you know, on the D2 and D3 schools. The D1 schools have resources. Yeah, they can bring in, you know, a Dale Carnegie somebody, somebody. Um, I want to go in and, and also a lot of student athletes look like me anyway. So I want to go talk to them and and let them know you got it. Just get focused. But you got this. So yeah, I want to go all over the country and run my mouth as much as I can.

Stone Payton: So in, in the local market, where I have every confidence that you will own your backyard, as some marketing folks say, uh, it have you, have you kind of landed on a descriptor or set of descriptors for an ideal client like this is really the person I want to work with, you know, here and here in the local market. Yeah.

Britt Hunter: So, um, it’s so funny when I introduced myself. People see me and they see a six foot three black female who’s, you know, pretty confident, pretty confident in how she speaks, sounds. And so they immediately go, oh, you must be working with women owned businesses, women, women leaders, black leaders. And I’m like, look, if you met my friend group, it’s a rainbow. Um, and the only thing that ties us together is our mindset. We all want to get better at something. We’re all striving to get better at something. That’s the only commonality that I’m looking for. I when I go to a university and I’m working with student athletes and the ad says, well, who who’s your audience? I said, kids that want to be there, please don’t volunteer for any student athlete to come hear me speak, because it’s not going to go well. I might change their mind, but that’s not. That’s not my focus. My focus is to pour into people who want to get better. So that is my ideal client. I don’t care how old you are. I don’t care where you come from. I don’t care what you look like. You could be shorter than me. You could be taller than me, I don’t care. Do you want to get better? Because if so, I’m your person. That’s my ideal client. I hope that’s clear.

Stone Payton: And since you don’t really have enough going on, you decided to go ahead and get a get get a radio show up and running as well. Right.

Britt Hunter: I got a podcast coming out, y’all. It’s coming out in May. Um, the podcast is called thanks, but No One Asked You, and there’s an eye roll in there in case you didn’t see it. That’s after the thanks. And it’s where storytelling meets unsolicited advice. And I am a professional advice giver. Um, unsolicited specifically. My friends know this. You know, I like to tell people I’m not the person you call day one after your breakup. You know, you want someone to, like, coo and rub your back and say, it’s okay. I’m the person you want to call when it’s seven weeks in, and you kind of are just tired of lamenting and you want to get over that hump. Call my phone. I’m going to get you there. Let’s, let’s let’s move forward. You’re absolutely right. This has gone on too long. None of that made any sense. I’m glad you’re here with us. Now let’s move forward. So, um. Yeah, I’ll be giving unsolicited advice about just my experiences. Right? Working in corporate, working in education, being a student athlete at Duke and UConn, um, all of the things. And I’m really want to target my early career people, my early career people have a lot of advice coming at them. Unfortunately, most of it is on TikTok.

Britt Hunter: Um, some of the things that people are telling me, I’m not on TikTok or Instagram, by the way, y’all, y’all can’t find me there. You can find me on LinkedIn. But, um, I got off social media in 2019 because I did feel like I didn’t have any control over what I was taking in, and I felt overwhelmed all the time. And I’m like, why do I feel overwhelmed? Like my life is fine? Why am I feeling like this? Well, I didn’t have any real control over what was coming into my eyes because I’m constantly picking up my phone. So I want to just be the person that’s like, listen, listen, listen here, shut it down, okay? This is the real skinny. There’s no get rich quick schemes. There’s no feel better tomorrow it’s you got to go through it period. Full stop. You have to go through life and no one can tell you how to do that better than your own experience. And so I want to share my experiences to prove that I’m excited about it. It’s going to be fun. I’m going to have some animations so that people, you know, I know our I know our attention span is a little low. So I got some animations I got going on. It’ll be fun.

Stone Payton: Well, I can’t wait to see it. It’ll be fantastic. So, speaking of advice, what do you think is is maybe one of the best pieces of advice you’ve ever received and maybe one of the worst. Does anything stand out?

Britt Hunter: Honey, you know, I’ve been thinking. I thank you for asking me that question, because I have been thinking about the worst advice that I recently got. Um. Some of the. I’ve had a lot of really good advice, um, especially from my coaches growing up, but some advice that I’ve kind of gotten here and there that now I share with everybody is, I call it the power five. And when you get older, as you get older, you things happen, right? You could come from a small town and you go to college and then four of your closest friends don’t. That’s fine. It doesn’t really matter, but something shifts. You’ve been exposed now to a whole new world of people in this university because that’s colleges. That’s what college is about. It’s not really about the credits and the schoolwork. It’s about acclimating to other people that you otherwise would never meet. And so your your mind has expanded in a different way, but your friends from back home are still kind of doing the same things, and that’s okay. But you slowly start to see that rift. That rift is going to happen over and over and over again in your life, especially if you continually want to do more and more and more. If you want to travel, if you want to climb the ladder, if you want to own a business, and there are people that you know and have known for a long time but aren’t necessarily on that same wavelength. So the advice that I like to give people is find a power five.

Britt Hunter: These are five people that are running faster than you. They’re smarter than you, and they want to achieve a lot more than you do. One person at the top should be your mentor. The two people to the side should be your peers, right? They don’t manage you. You don’t manage them. They’re just your peers. They work alongside you or they’re just your friends. And then you should always be mentoring two people below you. Now these are going to be really I have two mentees that are beyond impressive. Right. And one of them goes to Georgia Tech. And Georgia Tech kids are so impressive. It’s crazy. They think I’m impressive. And I’m like, honey, you’re you’re at Georgia Tech doing biomechanical whatever. I don’t know what. And you’re 21, like, you’re so far ahead of where I was at 21. You’re incredible. But they they keep me eager to do better because they’re watching me. And so get a power five so that when you’re ready to do the next thing, you’re already surrounded by that energy. You’re already surrounded by that energy. Let’s talk about the worst advice that I most recently got stoned because wow. So I was at, um, I just recently left my employer, Microsoft. Um, And it’s not quite public knowledge why I left, but a lot of people are like, oh, she wanted to do her own thing. I left a toxic. I left a toxic manager, and it was toxic for a very long time. Um, over a year, I did all the things that I needed to do to handle it, and it didn’t work out.

Britt Hunter: And so I kind of just got to this point of like, all right, no one’s coming to save me. You know? I got to save myself. So what am I going to do? And so here we are. Um, but I reached out to a lot of women who, you know, some I, some I confided in and a lot of I didn’t confide in too many people, but one of the women who I wasn’t really friends with, you know, she was just newer to the team. She kind of gave me her rendition of. Listen, you know, I do what I do because I like my lifestyle. I like, you know, pretty much I like the money that I make. And that’s my reason for putting up with the nonsense. And I was just kind of like, well, that’s weird, but okay. Like, immediately I said that, well, we’re not aligned because I don’t I’m not going to do too much of any of that for paycheck. And her suggestion was to just put my head down, figure out my why, and keep going. And I thought, that is the worst advice I have ever heard. And I hope that she never gives anyone advice like that again. I you should never feel disrespected and depraved at work. Never never never never. My parents. Your parents. Right? Sure, they they felt like maybe that was the option that they had. Maybe it’s a little bit of entitlement on my end, but there’s just a level of respect.

Britt Hunter: And I’ve had harsh managers. I mean, I played for Geno Auriemma, so I know what harsh looks like. I know what nurturing, no nonsense nurturing looks like. This was different. And her advice to me was like, yeah, these things happen. Keep it. Keep it going. Uh, no, I’m not going to do that. I’m going to leave because no. And some people will say, well, that’s a very privileged thing to say, you know, leaving your job. Sure. I mean, sure, I think there are people who have less than me, though, who have left their job because what’s more important to you, your paycheck or your mental health? How you show up around your family, how you show up around your friends because you’re just so drained. And I was I was drained, I had I picked up a smoking habit. Shout out to the smokers out there. No offense to the smokers, but I just, I don’t smoke. I picked up a smoking habit. I, you know, have an anxious tic where I pull my hair and I was pulling, I created a bald spot like, I’m sorry, no, I don’t need to stay anywhere where I’m causing myself harm to get through the day. So that was the worst advice. I would never tell anyone to do that. I would actually say, what is your plan to get out? Let’s talk about action Step. Let’s not sit in it. Let’s talk about what’s your plan to move out of this situation. Um. That’s it. That’s the tweet.

Stone Payton: Well, no, you kind of. And now I’m beginning to believe it was a little bit tongue in cheek. You talked about early in the conversation about giving unsolicited advice, and it’s like, I don’t know that you really do on a day to day basis. I think you created an environment where someone can kind of discover the next few steps in their path. The more I’m hearing you talk.

Britt Hunter: Yeah, I do both, I do both. Okay, okay. So, you know, I try to do a little breadcrumbing. Let’s talk about how you want to get there. And then there comes a point where it’s like, all right, cut it out. Like, let’s let’s stop. You know, this is the pattern I’m hearing. This doesn’t make any sense. Don’t do this. Sometimes you just need to be told, don’t do this or this is not helpful for you. And I’ve had a lot of mentors do that for me and I’m so appreciative.

Stone Payton: So I got to know. I don’t even know where it would be on your calendar, but I’m interested to know what, if anything, do you do when you’re not assistant cheffing doing webinars? You know, building cohorts, doing one on one coaching, anything like just out there that you do that we might not? Or do you still play a little basket, a little sandlot basketball?

Britt Hunter: I can’t play basketball anymore. Um, but I do, I like running, I go to the gym a lot. I play with my dog a lot. I’m a regular at fetch. Um, I don’t think people at fetch know my name, but they know my dog’s name. His name is ace. They’re like, oh, that’s Ace’s handler. Um, I don’t I’m not a dog, mom. Y’all didn’t have puppies. Um, I’m ace handler, and, um. Yeah, I go to all the fetches. The fetches are amazing. Alpharetta. One is beautiful. If you’ve never been.

Stone Payton: I’ve not been. But I’ve heard dog owners talk about these places. And apparently, in the last time I heard someone talk about it was at a young Professionals of Woodstock gathering. Believe it or not, I’m in the young professionals of Woodstock. But someone was saying, we need to fetch out here in Woodstock.

Britt Hunter: You do? This would be the perfect place. You could just open up, you know, a fake. Fetch a stone, fetch or something. A stone’s throw away. All right. That was bad. Edit that out. Um, yeah, I, I, you know, I like to also, my friends know I like to just go to completely different things, so I, I love going to the symphony. The symphony is actually has some of the most incredible shows. We also have the Atlanta Symphony Orchestra also has one of the only female principal conductors in in the world. Oh, um, don’t ask me her name because I’m going to say it wrong, but look her up. Um. Pretty fascinating. Um, I love going to the high museum. Of course. Um, any kind of any kind of thing that’s just like, a different cultural experience. That’s not something that, you know, I would wake up and just naturally do is something that I want to do.

Stone Payton: I believe that about you. I think I feel like you are the kind of person that is you just ready, willing and able to jump into another culture for a little while. A different arena. Something foreign to you? Immerse yourself. Take it in. Not be judgmental, but. But be observant.

Britt Hunter: Yes.

Stone Payton: You’re that person, aren’t you?

Britt Hunter: Yeah. I think it should be mandatory in high school that every high schooler spend 60 days in another country.

Stone Payton: Amen.

Britt Hunter: 60 days?

Stone Payton: Yeah.

Britt Hunter: You know, and then come back home and tell me what’s hard.

Stone Payton: Yeah.

Britt Hunter: Come back and tell me what’s challenging. You know, like, just. I love traveling solo. You learn a lot. And then when you travel solo, you’re forced to talk to strangers. When you travel with your friends, you only talk to your friends.

Stone Payton: Oh, that’s a good point.

Britt Hunter: But when you go out, I mean, and for the first day, I don’t really meet anyone because, you know, it is a little awkward. Um, and I realized for 24 hours I’m not talking. Wow. Because I have no one to talk to. I’m not going to talk to myself. Um, but by day two, I found a group and I’m running my mouth. So, yeah, I think people, you know, take a risk, go do something new. Go somewhere new.

Stone Payton: So what’s the best way for our listeners to continue to tap into your work and reach out? And it’s going to be a long list because you got a lot going on. I gotta make sure that people know how to get to all of this stuff. Or maybe there’s a hub that’ll that’ll help them.

Britt Hunter: There’s a few hubs, so the first place you should definitely find me is on LinkedIn. I’ll make sure that stone has stone. You have that link. That’s my only social media platform for now. I will eventually be on YouTube in May, but the next thing is I’ve created a collection of events on Eventbrite. And so through that collection you can find the free webinars, you can find the cohorts that I’m building. I’m building several at a time. And yeah, I want to make it super easy. And of course you can go on my website and all of those things will be there. So, uh, Britt Hunter, Dot focal point Coaching.com that is my website.

Stone Payton: Britt, I so appreciate you coming to the studio. This has been a blast. I knew it would be because of our earlier conversation, but no, you just you you just have an energy about you and I’m sure it comes across over the airwaves as well. You just want me to go experience more and do better and pour into more people and all of those all of those things. Thank you so much for coming in.

Britt Hunter: Thanks for having me.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Britt Hunter with Focal Point and everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Tagged With: Focal Point

Henry Woodman With Anemoia Media

March 21, 2025 by angishields

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Houston Business Radio
Henry Woodman With Anemoia Media
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Henry-WoodmanHenry Woodman, a University of Arizona and Nova Southeastern MBA graduate, speaks three languages and has built a career at the intersection of travel, media, and technology.

In 1984, he co-founded WoodMark Productions, later producing the game show Machos in Santiago, Chile.

He went on to found World Travelvision, which evolved into IcePortal, a leading visual content platform for the travel industry.

Henry is currently the executive producer at Anemoia Media and a four-time Emmy nominee. His latest book, The Reincarnation of Marie (June 2024), is now in development as a TV series, with more at www.MarieTheStory.com.

In his conversation with Trisha Stetzel, Henry shared his entrepreneurial journey, starting with video game machines in Tucson laundromats. He discussed the challenges of launching businesses, his work as an angel investor, and his favorite business book Traction.

He also spoke about the inspiration behind The Reincarnation of Marie and his vision to expand it into a media series.

Connect with Henry on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It is my pleasure to introduce you to my new friend. And he might be a good golfer. Maybe we might get into that later. Uh, Henry Woodman, who is the executive producer for Anemoia Media. Henry, welcome to the show.

Henry Woodman: Thank you. Happy to be here. And no, not a good golfer. Not a good golf. Yeah, that’s not a strong player.

Trisha Stetzel: This is how we met, right? You guys have to go out and look at his social media. You’ll know exactly what I was talking about. Henry, welcome to the show. I’m so glad that you’re here today. Would you tell my listeners a little bit more about who Henry is?

Henry Woodman: Yeah. You know, it’s funny because now when you look back as you get older and you go, okay, what what what defines me? And I think to summarize it, it’s probably a hedonistic and opportunistic entrepreneur, which basically means I do stuff that I enjoy and that I think I would like, and I try to take advantage of opportunities that might have presented themselves. Right. So it’s not like I look at my life and I go, okay, here’s the vision. I’m going to end up and I’m going to run a tech company. That was never a thought in my mind, and it ended up happening. It’s just an opportunity.

Trisha Stetzel: It’s just how it worked. So tell us a little bit more about anime and media and what projects you’re working on right now.

Henry Woodman: Got it. So Anemoia Media really is an LLC. It’s a vehicle to produce a series for streaming from a book that I published about six months ago. And the reason for creating the LLC, obviously legal protections, and you end up using that vehicle in order to drive the production forward. Now we’re just in the development phase, which is a whole nother challenge, and I wouldn’t recommend anybody get into the film or television business unless they want to kill themselves and torture all the thing in their body. But that’s just me. Right. It’s only because I could. And it was something I dreamed of 40 years ago. And now I’m going full circle.

Trisha Stetzel: Yeah. Uh, can we talk about the book? Would that be okay?

Henry Woodman: I could talk about anything you want. I’m an open book.

Trisha Stetzel: Do it. Tell me about the book.

Henry Woodman: So the book is called The Reincarnation of Marie, and it really is about a guy who believes he has found his soulmate with one problem. She died 70 years earlier, and it’s based on reality. There was a woman in the late 1800s named Marie Bashkirtseff, and she had written a journal from 18 to, excuse me, from 14 to 24. She died of tuberculosis at 24. Two years after her death, the book or the journal that she was writing was published, and it became a huge international bestseller. It was talking about things that at the time, women didn’t talk about, right? Sexuality and masturbation and nudity and things like that. It’s like, oh my God. It was somewhat scandalous. And so, you know, 70 years later, somebody picks up the book, reads it, and slowly finds himself falling in love with the author. Marie visits her tomb, visits her places, and then realizes, oh my God, I’ve lost my mind. I have fallen in love with a dead woman. Right. And finds her reincarnation. And that’s kind of the the gestation of the story.

Trisha Stetzel: Okay. Very interesting. And I think we should dig into Henry a little more, because I know a little bit more about you than what you spoke here. You have a very vast background. So can you can you just give us a taste of some of the things that you’ve done in your lifetime.

Henry Woodman: Well, the reality is, I did, like I said, the hedonistic route. For example, at 13, I’m in junior high and this is 1973. So, you know, I go to Mexico for a swimming meet. I was a swimmer. I come back because I bought a switchblade. I thought it was really cool. Right. And I’m showing off this switchblade in junior high again in 1973. You could do this stuff, right? Right. And so the kids loved it. And I thought, oh, God. So I got a ticket to go back to Mexico City, bought a couple of boxes of switchblades, came back to junior high and sold them to be the cool kid in, you know, junior high to my friends for a huge markup, right? And they all bought it. And that was kind of the first endeavor. And then, you know, doing pet portraits and then, you know, video games and laundromats and ended up moving to Los Angeles after college thinking, you know, I want to get into the film and television business. That did not happen even though I bought the rights to the book I just mentioned.

Henry Woodman: Ended up getting on a travel film crew as a PA, what’s called a production assistant. After ten years, worked my way up to producing travel films, and eventually one of the places we were producing films was in Chile, in Latin America, and realized that had gone from Pinochet’s dictatorship to a democracy. So I thought opportunity, new television station, need for programing. I fly down and I meet with the production company I worked with in Chile, and I then set up a meeting at the new television network to pitch a show idea that I ripped off from a US show, by the way. And two months later, we’re on the air with the show, right? So I’m producing game shows in Chile now and commercials and other things. And in Chile, somebody gives me a CD-ROM, we’re going to go to this full circle, gives me a CD-ROM, and it has a 360 degree virtual tour, and from a guy who used to produce travel films and then sit at a computer and look up and down and all around. That was the coolest thing ever, right?

Trisha Stetzel: Yeah.

Henry Woodman: I am now going to go out and produce virtual tours so I don’t have to travel with five guys in 17 pieces of luggage, right? So I set up another company to do World Travel Vision, which essentially is doing virtual tours for destinations and hotels. So then a couple of years into this, this is now the mid to late 90s. They say, how do we get these virtual tours on this new world Wide web thingy? I’m like, I don’t know, send them a CD-ROM because that’s what I gave them to go to the trade shows and the conferences. And eventually I went, okay, let me look into it and see what I can do to help. One thing led to another. We went from virtual tour production to virtual tour distribution. Virtual tour distribution. Realizing, you know photos is a bigger problem because those old systems that would give you the rate and availability for the travel sites never had pictures. Well, for the travel agencies. The brick and mortar never had pictures. Go to the internet and it said no photos available early on when you were dialing up with AOL, right? For those that are old enough to remember this.

Trisha Stetzel: You’ve got mail. Yeah.

Henry Woodman: And so then I realized, okay, so here’s another problem. Pictures are an issue. Right. And so because I was delivering virtual tours with these links, I could figure it out. So we were an overnight success after 25 years of, you know, struggling and and learning on the way. And that was the business that I sold a few years ago called, you know, Ice Portal. So if you go to any travel website and you see pictures of any hotel, you know, the Hilton’s, the Hyatt’s, the Wyndham’s, the best Western’s the Accord’s of the world that would have come through our servers. We would collect from their database size tag, categorize and send it to every travel site on the planet.

Trisha Stetzel: Wow.

Henry Woodman: I didn’t even breathe.

Trisha Stetzel: I know. And we talked about this before we started recording, but I think it’s appropriate to ask the question here, which is you, you must have been in the right place at the right time for all of these things to come together. Yeah, you hear that a lot?

Henry Woodman: Yeah. And I and I tell people, I said, listen, I’ve been in the right place at the wrong time. I’ve been in the wrong place at the right time most of my life. And every now and then, because you’re always out there and you’re networking, you stumble your way into the right place at the right time. Had I not been in Chile and somebody giving me a CD-ROM, had I not been producing travel films and know what that industry looks like, had I not been fascinated with this new computer thing and then got into virtual tours, had I not been asked by hotels, hey, can you deliver this to this new medium, the internet? And then I look into that and had I not seen, hey, there’s a bigger problem. You know, the nice to have is virtual tours. The need to have is pictures, right. And so it’s not a matter of I just happen to sit there and go, hey, pictures is a problem. I have no idea unless I happen to be sort of stepping my way through this. And then. Oh, there’s an opportunity. Oh. And oh yeah. That that could use oh, here’s a problem. So I didn’t really say I found myself in the right place. I just happened to find myself in a lot of places and a lot of times. And they were right very few times. I mean, very rarely was I right, because, you know, the the path that I wanted to take didn’t ever happen. So I ended up following whatever opportunities presented themselves.

Trisha Stetzel: Yeah, absolutely.

Trisha Stetzel: Okay. For those of you who don’t know what a CD rom is, I’m going to say Google it and then I’m going to sound old. Go ask your chatbot. Right I don’t know.

Henry Woodman: True true.

Trisha Stetzel: True. All right. So you’ve had lots of experience in starting businesses. What is it that you actually look for when starting a business?

Henry Woodman: Well, the reality is the real business was the last one. Everything else was sort of hedonistically and opportunistically. Because when I look at starting a business, it’s generally what is the problem, right? And what problem am I solving? And is it really a problem. Right. It’s not. Oh yeah. It would be nice. I really like clothing. I want to open up a boutique store in downtown. Okay. Is that a problem? Nah, I don’t think so. But, you know, I could be wrong. So the reality is, what’s the issue? Um. And do I have expertise to know about it? And sometimes the expertise isn’t even worth it, because a lot of people that are trying to solve a problem find the problem from the outside. They’re not on the inside, because if you’re on the inside, you’re just like, oh, that’s just the way it is. That’s the way we’ve been doing it forever, right? Um, nowadays I think that the the opportunities are everywhere and everyone’s trying to find them. But if you find your way into a certain industry, like, I know nothing about certain industries. And then when I get into it, I’m like, wow, that’s pretty dysfunctional. How do they even survive? You don’t know those things until you find your way into that. So I’d just say the problem that you’re solving or what problem is it and is it an opportunity?

Trisha Stetzel: So, Henry, if somebody’s listening right now and they’re like, oh gosh. Well, I created this solution in a vacuum and I’m putting it out there and nobody’s buying it. What would you tell them?

Henry Woodman: You know, I I’m. In full disclosure I’ve, I’ve, I’ve been an angel investor. I’ve invested in 46 companies. And now I’m kind of like, oh my God. The biggest challenge by far is not creating this cool product. It’s letting the world know it exists. Right? It’s one problem to say, listen, I have this really cool thing. There are millions of people that would love it, okay? How do the Trishas and the millions of other people in the world know this product exists? Lots of time, effort and money and multiple beating over the head and saying, hey, we got this product. Hey, we got this product. One of the advantages, too, is can you do it as an enterprise so you don’t have to sell individuals, you don’t have to deal with the customer. You can go B2B business to business and let them deal with their customers. Right. So the hardest thing for any startup, in my opinion, is not building the technology. Anybody can do that or creating this or whatever widget they want to do. It’s the marketing element of it. And even now everybody’s like, well, social media, hey, everybody’s doing so oh, influencer. Yeah, everybody’s selling influence. I don’t even have the answer to that except it’s really hard.

Trisha Stetzel: It is. And especially if you’re a solopreneur or you have a small business or a medium business, you don’t have a team of people that can get out there and do it for you. So something you feel like you have to take on yourself and well, if you’re not an expert at marketing, you’re not an expert at marketing. That’s just the bottom line, right? Uh, you mentioned when I asked you about what you look for in starting a business, that your last one was really the true business. So what would you do differently with that last business?

Henry Woodman: Well, you know, when I started the business, I really didn’t have a good understanding of the basic needs of a business. You know, when they’d say things like, hey, you need to hire the best people, you know? And I’m like, yeah, I can’t even afford myself. I don’t know what that means. Right. Or you need KPIs. And I’m like, ah, yeah, what’s a KPI? Right. I had no idea. Um, you need a vision. I want to make money. Right. So the reality is I ended up somebody, like, years into the business. Somebody handed me a book called Traction by Gino Wickman, and all of a sudden, it was like the light bulb went off. It’s essentially it was my Bible, I even. Gino Wickman, the author, I even texted him and I said, listen, our backdoor password to our technology was your name because you essentially helped us create the structure and the processes around the business. When we didn’t know what a vision was, you clarified what that meant, what KPIs, what the scorecard looked like. What does it mean to have a culture? How do you build a culture? He does pretty much everything you need to know to run a business, with the exception of marketing. He talks about it, but there’s no clear cut way to market a product. And there’s so many different ways for the different products, whether it’s a service or a widget or what have you, you know. But that was my Bible, and I made everybody in the company read it, and every new employee had to read it. And that was kind of our our Bible.

Trisha Stetzel: I love that and great book, by the way. Great suggestion. So, Henry, if people are already interested in having a conversation with you or at least connecting with you, what’s the best way to find you?

Henry Woodman: I think the best is speaking of the book that we talked about earlier. It’s called Marie the Story.com. And on there there’s information about me. And then there’s a able a way to connect. There’s even Facebook and Instagram links on that page as well.

Trisha Stetzel: Perfect.

Trisha Stetzel: Marie the story.com.

Henry Woodman: Yeah. You got it.

Trisha Stetzel: And then again, I’ll also put that in the show notes. For those of you who are listening from your computer you can just point and click. Otherwise you just have to remember it and it’s very easy. Marie the story.com. Awesome. Um all right, so you already talked about your favorite book. Is there any other book that’s really been instrumental to you in the business space besides traction?

Henry Woodman: You know, I’ve read a lot of business books. You know, you know, the hiring. Um, they had grit. They had, um, I mean, the reality was, um, things like mindset. It’s not so much a business book, but a focus on discipline and how you focus your mind. The reality for me was, and I’ve read Scaling Up, and I’ve read a bunch of others that are similar conceptually to traction. What traction does is, at least for me, for a small business at the time, was clearly articulate what exactly these things mean and how to put rubber to the road, which is what traction stands for. You know how where rubber meets the road. So in my opinion, traction was the that’s all I really needed.

Trisha Stetzel: Yeah. All right. Confirmation traction is the book. I love it.

Henry Woodman: Yeah. You’re welcome. Gino.

Trisha Stetzel: All right. This may be controversial. Henry, can anyone start and run a business?

Henry Woodman: Well, anyone can, but not everybody is going to succeed. Um, in my opinion, there is a marketing glamor about. Yeah, I got my own business. You know, I just make my own hours. I’ll make a ton of money and. Wow. You know, the first I’m going to say, decade or so in the last business, I made less than I was making before. I, you know, it’s not like it was, you know, fairy tales and rainbows and unicorns. It was a lot of effort. I was the first one in. I was the last one out. If there was money left over, God forbid I might be able to pay myself. I mortgaged my home, or I got a second mortgage to pay the employees when I couldn’t make it. So. And even starting a business, people won’t take it seriously because they’re like, okay, you just started. I don’t know if you’re going to be around in a year or two. So, you know, call me then and see how we’re doing because I’m not going to bet on something now. Widgets and other things are different. But you know what? I was into service. You know, software services was a little bit different. You know, we had to interconnect with like Hilton and Hyatt. These are big companies that don’t take it. You got to be got to be serious. Got to be hanging around a while. So I think anybody can start. But if I look back and think, oh wow, somebody would have said 90% of small businesses fail within the first five years, I probably would have said, what? You know what, let me see if I can buy a business or do something that already has a established client base and has an established process and procedures, and, you know, somebody wants to exit and I want to be able to do that. I didn’t think I was I didn’t know enough to know that I couldn’t. Right. So I think that’s a good thing. Um, I just think that nowadays with AI and stuff, you can get a lot more information a lot faster.

Trisha Stetzel: Yeah, absolutely. Well, and I think that your story probably resonates with a lot of listeners, too. First one in, last one out trying to make payroll. What does that look like? This is really hard. I’m five years in. Why isn’t this any better than it was before? What would you say to those people that are in that, you know, 5 to 8 year struggle right now where they haven’t quite turned the corner, they built their business and they’re almost able to pay themselves, or maybe they could pay themselves or they keep putting money back into the business. What would you say to them right now?

Henry Woodman: You know, it’s kind of like and you hear these stories like, oh, it was like the darkest before the light, or I was on the verge of throwing in the towel and, you know, it turned the corner. Yeah, we all say that. Right. And so I think luck plays a part in this, but the reality is it’s a matter of wash, rinse, repeat. Do it again. Wash rinse repeat. Do it again. Starting a business is really about discipline and consistency. Consistency. Meaning set up the procedures and the process. And if you know anything about lean management and kaizen, how to make it more efficient, how to use more with less, how to essentially create and do, whether it’s marketing or sales or whatever it is that you’re doing without having to go overboard. And I and I honestly believe if I knew how to raise money at the time, I probably would have and I would have spent it all on stupid things and I would have bankrupted the business. True story. The fact that I had to bootstrap my way and learn how to overcome the hurdles in the mountains. I think looking back might have been helpful, and the fact that I hung around long enough and I kept plugging away and networking, I think in the end was helpful. So not everything will work out. But if you really believe and keep trying. And I didn’t have an option B, you know, it was like either this or I, you know, ask you if you want fries with that burger. Right. That was that were my two options. Right. So that was my my motivation. I can’t fail because I don’t know what I would do. And I would just keep plugging away and plugging away and calling and making the calls, you know.

Trisha Stetzel: Yeah, absolutely.And you got to get up and go to work every day. I talked to a lot of business owners that are just waiting for the phone to ring, and it doesn’t work that way in most industries. I don’t want to qualify all of them in the same space, but the phone’s not just going to ring without some work.

Henry Woodman: Yeah, and I’ll give you an example. You know, when we started the company, we were essentially a photography company doing virtual tours, right? Then we did virtual tours and distribution, and then we wanted to get into photos. So what we did is we called the conferences that catered to hotel and hotel distribution. And we said, listen, we’ll provide you guys with the photography of the event. We’ll send one of our photographers because guys, guys on staff, right? You essentially pay for the hotel and the and the ticketing and the entries and everything, and we’ll take care of the photography, which costs us really nothing more than what was already on our salary. So we got free entry to the thing, we got free hotel. All we had to do was go to the conference, shoot the pictures. So for us, it put our name out there. They gave us a booth, right. So they our name was there and they’d see us every year. And then I talked to, you know, the principals and they’d go, okay, so he’s still here. Yeah. Okay. We should take his, you know. So it was just a matter of keep plugging away, get creative.

Trisha Stetzel: Yeah, absolutely. And sometimes it’s just three feet from gold, right. Uh, and it’s not meant for everybody. But if you believe that you have the solution to the problem and not just putting something out there and hoping, praying that someone will call you. Let me cross my fingers. Right. But, you know, you actually have a solution to the problem that your audience has. It will happen. It will. And we learn from our mistakes, for God’s sakes.

Henry Woodman: Oh, my God, I should be a genius.

Trisha Stetzel: All right, Henry, what’s next for you?

Henry Woodman: Well, the next is, you know, from the book being published at NYU media, we’ve developed we’re developing a series called slippin, which is kind of a play on the word slippin through time. So it’s either the reincarnation that I was talking about, the reincarnation of marine Or he is going into a quantum universe, or there’s another him in another part and he meets it, or he’s making all this up and he’s a figment of his imagination. He’s hallucinating this whole thing. We don’t answer those questions, but the series goes through a bunch of, let’s call it trippy, sort of psychedelic type experiences of I fell in love with this woman. Is she coming back? Is there such a thing as reincarnation or is it. No. Oh my God. Right. So that’s that’s the series.

Trisha Stetzel: I love that, that’s fantastic. All right. So we’ve probably peaked some more interest there. And sending people to Marie the story.com is where they need to go. They first they can connect with you there. Second they can learn more about Marie and where this story might be going. We don’t know yet. That is very interesting. All right. I’m in. So, Henry, as we get to the back end of our conversation, what’s one story that you’d like to share about something that’s happened to you, or maybe somebody that you’ve worked with that might just give us a gift before we part ways today.

Henry Woodman: So I’ll leave it with it’s all about me, me, me. Um, so I in college, this is the early days, and I was in college in 1979. I was a sophomore, and I’m addicted to a video game called Pac-Man. Probably know this, right? I mean, I had calluses on my thumb and forefinger. So there I am in Tucson, Arizona, at University of Arizona, and I’m sitting in a laundromat, and I have a pocket full of quarters, and I want to play Pac-Man, and I don’t want to study. And I’m thinking, man, this place needs a Pac-Man. And so I go back to my dorm room. I call every laundromat and I mean every laundromat in Tucson. And I said, guys have video game machines. And they all said no. And eventually I’d say, would you would you like one? And, you know, we’ll share the revenue. And a couple said, yes. Now, I had no money, but I took my tuition money. I went to an auction because, you know, they had these video games at these malls and they the ones in the back, nobody played. They’d sell them at an auction just to get them off their books. So I bought one. I put it in a laundromat. It did really well, you know, a couple months later, I put in another laundromat. So by the time I graduated college, I had video games and many of the laundromats around Tucson because people were a captive audience and I could never leave, and I never even solved my own problem, because I would go in to get the machine and try to play. And somebody was playing it. And I can’t essentially, you know, take money out of my pocket to play the game for free. And so that was kind of the story of fulfilling a hedonistic and opportunistic need in my life as a college student.

Trisha Stetzel: Yeah. And it wasn’t the laundromats challenge. It was your own. Right. That’s your own challenge. You wanted to fill that void. I love that, Henry. This has been so much fun. Thank you for coming on the show with me today.

Henry Woodman: Thank you. Trisha.

Trisha Stetzel: Yeah, you’re very welcome.

Trisha Stetzel: All right, folks, the information will be in the show notes. All you have to do is point and click. If you’re just listening, you can remember Marie this story.com go and connect with Henry. By the way, we didn’t even talk about half of the things that he’s done. Very interesting guy. You should go out and at least, you know, find out where he’s at and ask him to play golf. I’m just saying.

Henry Woodman: Hey, if you want to be me, play golf, man. That’s an easy one.

Trisha Stetzel: If you want to win, play golf with Henry.That’s all.

Henry Woodman: I’ll let you win.

Trisha Stetzel: Yeah. Beautiful. All right. Henry Woodman, executive producer Anna moya, media. Marie, the story. Com. Thank you for being here with me. I appreciate your time today.

Henry Woodman: Thank you.

Trisha Stetzel: That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Anemoia Media, The Reincarnation of Marie

Women in Construction: How One Woman is Shaping the Future of Industrial Design

March 20, 2025 by angishields

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Women in Motion
Women in Construction: How One Woman is Shaping the Future of Industrial Design
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In this episode of Women in Motion, Lee Kantor talks with LaDonna Kaiser, owner of Precision Industrial Engraving. The episode highlights LaDonna’s inspiring journey from a stay-at-home mom to a successful entrepreneur in the engraving industry. LaDonna shares how she started her business from home, the evolution of engraving technology, and the importance of building strong client relationships. She offers valuable advice for aspiring women entrepreneurs and emphasizes the significance of community and networking.

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LaDonna-KaiserLaDonna Kaiser started her business, FabCraft, while pregnant with her first child in 1999. With a degree in Agriculture Education, she chose not to pursue being a high school agriculture teacher so that she could be the one to raise her child.

The opportunity that came her way was to start an engraving business making control panel plates for the company her husband worked for. Nothing in life had prepared LaDonna to start or run this new business venture. Motherhood, operating a laser, AutoCad, QuickBooks, CorelDraw and customers soon filled her life.

Since LaDonna and her husband couldn’t afford the laser themselves, they had a partner who they were able to buy out the first year of business. In 2000, LaDonna renamed her business Precision Industrial Engraving. She continued to work at home making deliveries to customers in town and shipping other orders. Her business and family continued to grow.

In 2010 they moved from Pilot Hill, California to Lamoille, Nevada. They, again, re-named the business SmithWorks Engraving & Fabrication since LaDonna’s business afforded them to purchase equipment for a full metal fabrication shop, including every kind of welder, press brake, lathe, mill, CNC plasma table, punch press, two large powder coating ovens and much more. She learned to run some of the equipment and make her own stainless steel plates and panels, but really it was her husband’s passion to run that part of the business.

In 2019 LaDonna and her husband divorced. He kept all of the fabrication equipment, and she kept the engraving equipment. LaDonna restructured the business back to a sole proprietorship and resumed the name Precision Industrial Engraving. She moved the business to her new home in Spring Creek, Nevada.

Throughout the life of her business, her time was divided between three very active girls in FFA and one home-schooled, the family farm raising Hereford-Angus cattle, sheep, pigs, poultry, meat goats, along with fields to irrigate and hay. Now, with her youngest daughter just now driving herself to school and activities, LaDonna can focus on growing her business.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC West. Without them, we couldn’t be sharing these important stories. And this month, we are highlighting women in construction. And so excited to be talking to my guest today, LaDonna Kaiser with Precision Industrial Engraving. Welcome.

LaDonna Kaiser: Thank you.

Lee Kantor: Well, before we get too far into things, tell us about Precision Industrial Engraving. How are you serving folks?

LaDonna Kaiser: I started just very small as a stay-at-home mom business, serving the company my husband worked for making control panel plates. And that’s, hence, how I got my name, Precision Industrial Engraving, I recognized most engraving shops, served awards and trophies, gift items and such, but the focus of my business has been more electrical OEM, a lot of control panel plates, valve tags. So, I serve a lot of wastewater treatment plants. Even have some things up in NASA and the Hoover Dam, kind of everything, more geared, AutoCAD and technical drawings.

Lee Kantor: So, can you share a little bit about your journey? You mentioned you started through a contact that your husband had at the time. Was this something you’ve always wanted to do? Like what was your path to getting even involved in this industry at all?

LaDonna Kaiser: Well, that’s the funny part. I went to school to pursue a career in agriculture. That is my passion. But I had started my family and could not imagine leaving my children. So, the opportunity through my husband’s work happened that I could start engraving tags and control panel plates for his company at home. So, I knew nothing about engraving, about CorelDRAW, about running a business. It was quite the, first year, learning all of it and struggling through it. But I have since worked with the Small Business Development Center and numerous other people with score and currently, of course, the WBEC. And so, I’ve had a lot of help along the way to figure out how to continue my business.

Lee Kantor: So, I don’t know anything about this industry. I would think you need special equipment. Is that accurate or not accurate?

LaDonna Kaiser: Yeah. So, there’s a variety. Like any industry, it evolves from rotary engravers or scratch engravers to, now, everything’s mostly gone with CO2 lasers and YAG lasers. So, I no longer have the mechanical engraving equipment. I’ve gone all laser between YAG and CO2. So, the difference that that the YAG laser makes is I can engrave directly into all metals. CO2 lasers do not do that. That might be more information than you know, but it’s kind of my edge in the industrial world, engraving soft metals.

Lee Kantor: Now, is this something where you’re the actual person that does the engraving, or is it you have a team of people that do that side of the business?

LaDonna Kaiser: Well, my team is almost graduated, two of them graduated college, and my next one’s a senior. My family has been my team. So, it’s me, myself and I which has been kind of running in the business and working on the business. I wear all the hats, and I have, time to time, had a couple of employees, but I also run a farm and have been a fulltime mother. So, it’s been comfortable to keep it small and manageable for me.

Lee Kantor: And then, what about the kind of business growth? Like, how do you get clients and you must do a great job to keep them?

LaDonna Kaiser: I spoil my clients as much as possible. I love building relationships, getting to know them. I’ve even traveled everywhere as far away from where I am in northeastern Nevada, but I’ll travel to California and up into Idaho and actually visit my customers and see where my plates end up on military bases, or at the job sites, at the treatment plants. And I really try to make an effort to know them. And when they need something on the side or mugs or gift items, I love to send all kinds of things I can do to let them know I appreciate them. A lot of my customers have been with me for about as long as I’ve been in business, almost 25 years. But word of mouth has been by far the strongest way I’ve gained new customers.

Lee Kantor: Now, as the technology changes and the industry changes, how were you able to stay on top of that to be kind of ahead of your customers, so that you always had the right stuff they needed when they needed it?

LaDonna Kaiser: There is a great organization in engraving called the… it’s a big awards… I’m going to ruin their name, awards and recognition, and they have several huge shows. One is in Vegas that I attend each year, and it’s a pretty huge deal. And everyone, all the suppliers, bring their new equipment. A lot of things, lots is moving even beyond lasers and going into laser printing and other processes. And I’ve not gotten into that. I’m still doing the lasers because it seems to serve what I need for permanence in the industrial world best. But just industry trade shows and periodicals is the best way for me to keep up.

Lee Kantor: And how do you go about kind of learning how to use the new equipment when you do change equipment?

LaDonna Kaiser: I’ve learned, I purchased my equipment from companies that offer great support with their products. And so, my lasers, I’ve primarily gotten through Universal Laser, and they’ve been phenomenal helping me troubleshoot and set up. They’ll send a guy out and spend a day with me, or I’ll go to their location and go through everything I need to know. But mostly from the supplier, the manufacturer’s support. You can get equipment that costs an awful lot less, but you’re pretty much on your own. And when you’ve got a machine down, it becomes a crisis pretty quick. So, I’ve been pretty choosy who I get my equipment from, so I know I always have that support to keep running and keep the flow going and keep customers happy.

Lee Kantor: And that’s a great lesson for other business leaders, right? And you may pay more, but you’re getting a level of support that you may not get at some of these lower price providers.

LaDonna Kaiser: Correct. That is very true.

Lee Kantor: Now, any advice for other women who might want to get into this field? It sounds like it enabled you to have some flexibility and include your children in the operation. Is it something that can be done out of the house or a small facility or?

LaDonna Kaiser: It is, absolutely. I think it’s an awesome opportunity for other women who don’t want to have to make the choice to go to work or raise their children because I’ve always had a shop on our property, that has been my business. Only once did I try a commercial location in town when I thought I wanted to get into trophies and more of the customers with awards and such, and I learned that wasn’t for me and wasn’t for my family. So, I would encourage anyone who’s interested to please reach out, come to my website and reach out to me or my email, or just call me, and I will mentor you the whole way. I didn’t really have a mentor, so I would love to help someone who wants to get started in this field and teach them whatever tricks I can.

Lee Kantor: So, you think that… I mean, in your part of the country, it seems like, there’s a lot of demand for your services. Is this something that’s spread out around the entire country that people all over-

LaDonna Kaiser: It is. I’m a national company, so I ship probably 95% of my orders. Most of them are in the western United States, a few back east, a few to Canada and Australia, and I have a little bit of local business, but I’m kind of filling in because we don’t have any local engraving or awards shops. So, locally, I’ll do like the city plaques and fair plaques, but my industrial business is national based for the petroleum industry, electrical industry, tons of data plates, manufacturer plates. So, you don’t have to live anywhere in particular to do this job. You just have to be able to get to UPS.

Lee Kantor: That’s right. So, is that where your kids come in?

LaDonna Kaiser: So, yeah, kids have helped me with a lot of tie wires and checking off nameplates. And since they were little kids, they’ve helped. And knowing all the graphic programs that actually helped them in school, and they’ve been able to do a lot of cool stuff just knowing things and what they’ve learned in this business.

Lee Kantor: Yeah, you were role modeling. You know how to be an entrepreneur. That’s a gift you’re giving them.

LaDonna Kaiser: Yes, they’re all kind of heading on that path, not in this business but in other endeavors.

Lee Kantor: So, why was it important for you to become part of the WBEC West community?

LaDonna Kaiser: Well, I’ve known about it for a long time. And then, I took a class. My daughter was getting her MBA, and they needed a business as a kind of a guinea pig to work on. And so, I kind of joined their team, and they introduced me more to this group, and they just thought, “Wow, you can make some great connections and resources and just be another strength to have more success with your business with, especially in some of the larger businesses where they specifically want women to purchase from.” So, I did go through the lengthy process to become a certified woman-owned business. And I’ve loved it because there are more podcasts and women to share all their success stories and tricks. And we’re all in different businesses, but business is business to a certain point. So, I’ve learned so much about AI and customer relations and just every aspect of business. So, it’s been a great help for me.

Lee Kantor: Now, if there was one piece of advice you would give a woman out there that’s thinking about starting their own business, is there advice you would share about taking that leap into entrepreneurism?

LaDonna Kaiser: Well, I would say make sure your boat is not too far from the dock when you make that leap because it is quite the road. I just leapt in all in. And I kind of drowned for a year until I found people, like this group in the women-owned business circle, and Score and other business resources to help me get ashore again and above water. But, this organization is an awesome resource to help you prepare for what being an entrepreneur and running your own business is all about. So, I would just say look into all of your resources of help, because what… I don’t know, that was my big thing is not knowing where to turn and how to get going.

Lee Kantor: So, what do you need more of? How can we help you? Do you need more clients? You need more workers, more funding to grow? What could we be doing to help you?

LaDonna Kaiser: I guess my deal is sales. I know sales are the lifeblood of any business, and I’m just very busy in my business that I’m not out there meeting new people and getting the word out, reaching new customers, I guess. I don’t do big advertising campaigns. And so, I don’t know how to how to reach more industrial people who are in need of labeling and identifying their parts or their equipment or machinery.

Lee Kantor: So, who would that ideal customer be? Like you mentioned some industries, but is there kind of a person or is there somebody on the team that usually hires you? Or is there an industry that mostly hires you, so our listeners know if they’re that person, they might want to call you.

LaDonna Kaiser: Primarily in the electrical, the bigger electrical contractors that build wastewater treatment plants and huge projects. Anyone who needs serialization or equipment ID, a lot of valve tags, medical instruments, automotive type stuff. Just anything that needs to be identified. I’ve done a lot of wall plates for, like, the Ronald Reagan Hospital in Los Angeles. That was a pretty big project to identify all the circuits in the entire hospital.

Lee Kantor: And if somebody wants to learn more, have a more substantive conversation with you, what is the website? What’s the best way to connect?

LaDonna Kaiser: Email is the best. And my website, I have a couple, but if you want to type a lot, it’s precisionindustrialengraving.com or pi-engraving.com for short. Email, LaDonna@Pi-engraving.com.

Lee Kantor: Well, LaDonna, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

LaDonna Kaiser: Thank you. I appreciate the opportunity to let people know I’m out here.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Precision Industrial Engraving

Roland Ligtenberg with Housecall Pro

March 20, 2025 by angishields

Denver Business Radio
Denver Business Radio
Roland Ligtenberg with Housecall Pro
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Roland-LigtenbergRoland Ligtenberg is a co-founder of Housecall Pro, the best field service management platform serving over 45,000 home service companies.

Housecall Pro’s comprehensive suite of features, solutions, reports and state-of-the-art AI capabilities empower home service professionals to save time, sell bigger jobs and provide best-in-class service so they can discover new opportunities to grow and effectively outpace the competition.

Connect with Roland on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Coming to you live from the Business RadioX studio. It’s Franchise Marketing Radio. Ready to revolutionize your franchise with AI? Franchise now empowers franchises with advanced AI solutions, automatic processes, and enhanced marketing strategies. From personalized customer interactions to predictive analytics, we help you harness AI to drive growth and efficiency. Transform your franchise with the power of AI. Visit Franchise Now to learn more and take your business into the future. Now here’s your host.

Rob Gandley: Welcome everybody to Franchise Marketing Radio, where we explore the latest strategies and innovations driving success in the franchise world. I’m your host, Rob Gandley, and today we have a special guest with us. I have Roland Ligtenberg. He is the founder or co-founder of Housecall Pro, and so Housecall Pro specializes in the home services market in the franchise space as well. And they have an amazing SaaS platform and are innovating with AI every single day. Welcome to the show, Roland. It’s good to have you.

Roland Ligtenberg: Thanks, Rob. I’m super excited to be here.

Rob Gandley: Great to have you. So just ask before we jump in. I wanted you to have an opportunity to introduce us to Housecall Pro for anyone who’s listening may be familiar, but tell us a little bit about the platform and then who you’re serving. I know franchising is a big part, but tell us a little bit more about who you’re serving overall.

Roland Ligtenberg: Yeah, sure. Great. So Housecall Pro, we were founded in 2013 and we launched Housecall Pro in 2015 out into the market. So it’s been a decade now, which has been crazy, but we serve the residential home service pros that are out there. So think HVAC, plumbers, electricians, you know, people doing fiber seals like smaller roofing In companies, all kinds of different home service repair, just service businesses. And so we provide them with a tool that helps them run their business. Both grow with it, make it more efficient. We talk about AI. There’s all kinds of fun stuff that we do. We have accounting, we’ve got payroll, we’ve got websites, we’ve got marketing. We just have the full gamut. So think of us as like an all in one shop to help you do the things that normally you probably don’t want to do, which is get back to, you know, turning the wrench, talking to customers, getting a new business, you know, making connections, and then we’ll handle all the rest.

Rob Gandley: Yeah. So that’s pretty, you know, you made something that’s pretty complex. Pretty pretty simple there. But tell me the inspiration. You know, you found your co-founder in the company. So that’s interesting right. So you got a chance to what was that inspiration with you and your, your partners that kind of led to this amazing platform?

Roland Ligtenberg: Sure. So, you know, when we when we first started the company, you know, back in 2013, Uber was just one of those companies that was coming out. Uber obviously now everybody knows about. But we were we were thinking, hey, can we build Uber for home services? And really what that turned into is this like, hey, really the pros. So the drivers pros, they didn’t have an app. You know, they were just using pen and paper or a combination of free products like Google Calendar and Square or QuickBooks. And so we thought, hey, why don’t we build an app for them? And so we really focused on Housecall Pro. We launched that in 2015 and we’re kind of off to the market. But we just saw an opportunity where it was underserved and there weren’t a lot of great mobile native apps out there because our pros are on the go. You know, they’re not sitting at home in front of computers like me and you. We don’t have fancy podcast setups. None of that cool stuff. They’re out in the truck or they’re they’re in the attic or, you know, they’re under the crawl space. So they’ve got their mobile phones with them constantly. And why couldn’t they run their entire business from their pocket? So that’s what we built. And from there now we have over 50,000 or so home service professionals serving 99% of all Zips in the United States. Just everywhere across 55 different industries. And then we have a whole bunch of franchise companies that use us as well, that have gone out there that have really systemized their business. And, you know, it probably comes as no surprise when, you know, you get into the franchise world, you need to have a playbook that works and you need to have something that is like a standard operating procedure. And you click this, you do this and you know, you got to make it repeatable. And so with Housecall Pro we help franchises do that, you know, and deliver that same experience regardless of which location they’re on. And so that’s why I’m just excited to be here talking to you.

Rob Gandley: Yeah. Yeah. No. And what you just said again is difficult. Like when you think about franchising, it was certainly around way before technology or not all technology, but internet technology. And then the internet came along in the last 30 years. And it’s like, how do we get technology to help us do what you just said? Have stay in line with this process and this step by step procedures and operations and not easy to do, right? Uh, especially over time, technologies have evolved but weren’t always easy to talk to each other and, and, you know, expensive. And you needed certain skills and, and it’s gotten easier to use technology. But we’ve also now gotten just so much of it. Right. Such an explosion of resources. Right. So for for industries like home services, to have a platform like yours is unique because you guys have kind of addressed that fact that, you know, it’s kind of that all in one platform that can help a business model like the companies you serve. And it is hard to get that, get that systemized, uh, process. So tell me, tell me a little bit about your journey here. So started in 2013, what were some of the pivotal, pivotal, pivotal, um, events, uh, that kind of shaped your product? Like, I’m sure there have been times where you thought, okay, it’s going to be this and maybe you adjusted and, you know, the market gave you feedback, but how has that kind of what are some things you can point to that have helped you shape the product? And they kind of led to the features that you have today.

Roland Ligtenberg: Yeah. So when we first launched, we were mobile and mobile only because that was our thesis. And so the core part of the market that we addressed were the folks that are always out and about, and they didn’t have access to a desktop or, you know, a bigger iPad or something, you know, so they, they, they needed a mobile app only. And as we started to grow as a business, we really started to see a lot of folks would have office managers, you know, or or admin folks or spouses, you know, at home that would run some of the back end operations. And so, you know, we pivoted from being mobile only to having both mobile and web. And for anybody that’s listening, that’s in the software development. Building for mobile is much more difficult than building for web, because you have to ship it to the stores and then they have to approve it, and it takes some time. So you have to be a little more thoughtful in how you how you go to market versus web. If you make a mistake, boom, you can ship another update real quick. Fix live, you know. Uh, and there’s no gates, per se, to get through. And so for us, uh, once we started addressing the larger part of the market, which were bigger companies, you know, we really need to pivot. And having just more of a holistic approach, whether you’re at home or in the truck, on a computer or wherever you are.

Roland Ligtenberg: We had to have a web experience plus a mobile experience. But together those two work really well because you’ve got a lot of space on on web. So if you’re doing dispatching, for example, in the office, and you need to look at different routes and different people across a big calendar, it’s nice to have that real estate. But if you’re out in the phone in the field, you know you’re using that, having your own jobs just really easily visible and boom, boom, boom. This is my route for today. Just having that at your fingertips is really important. So you kind of get the best of both worlds. One which is you’ve got all the space in the world to kind of look at things on a map. And then the other one is very, uh, just focused on, hey, these are the tasks I need to accomplish today? The customers I need to go see, the things I need to go do. I just need to get that done. So those two things, that was just one one moment that we had that kind of aha, we got to build both. And now, you know, we’ve got so many different pros using it. And it’s probably half the pros are on the web and half the pros are using mobile.

Rob Gandley: Yeah. Well and you know certainly the mobile explosion occurred in the 20 tens. And if you didn’t have ways to serve people in front of a mobile screen, it. And of course with your business, it totally makes sense. There was so much of their team is mobile and moving around and looking at a small screen. So very cool, very, very cool. So, so thinking about operations, thinking about when I think of your name like Housecall Pro. Um, and I think you could almost say that’s a Housecall Pro brand, right? I kind of think of like, they’re running, they’re powered by kind of you see that a lot with softwares and platforms. But I think of you guys, what you said earlier about, you know, operations and really building a software tool that aligned with with an operational procedure, right. That allowed people to work step by step, thinking of every role, every team member. How do you feel your software has reshaped or how would you look at it? How has it kind of reshaped the franchise brands and or other brands you work with? How do they change how they now serve the public? I’m sure it’s been a big transformation for those that don’t use or aren’t powered by something like what you guys do.

Roland Ligtenberg: Sure. Look, I still think that when a homeowner gets on my way, text notification with the picture of the technician that’s going to enter the home. It seems like such an obvious idea, but the reality is, is, you know, in the home services, even in the franchise world, that’s still a novelty, but it should be standard place. You know, you’re entering someone’s home. Wouldn’t that be nice? I know for my wife, like, just if some random person pulls up our driveway, it’s like, what the heck is this? Who is this? You know? Or they say who they are And so simple things like that. From an operational standpoint, if you didn’t have software to do that, that’d be very difficult to do. You know, imagine how many, even if you’ve got a handful of trucks doing a handful of jobs per day, you know, you got to be on it. If you were to do that by hand. And so when you think about the value that that brings and the customer perceived value, wow. This is a professional company that’s entering my home. If you are a franchise style company, you’re not using software like Housecall Pro. You are falling way behind, way behind. And it’s really hard to stay on top of small things like that. Now imagine cashflow is king, especially in the home services. When you’re dealing with the residential market, most people are getting paid cod, which means they do the job.

Roland Ligtenberg: They get paid the same day. But now imagine if you weren’t able to accept credit cards out in the field. Now you have to get cash and a check, and that guy might get lost in the truck. And then you got to bring it to the office, and then someone’s got to do a bank run. But you don’t have time to do a bank run. They only go to bank run once on Friday. And now all of a sudden they don’t have cash for payroll. And oh my gosh. So same things there. You know for franchise. All those things should just be a part of what your technician can do out in the field within a second. And that takes a bunch of burden off of a lot of the operational nightmare that often comes with just trying to collect and keep track of all this stuff. Three trucks on the road and four trucks a day, 1212 jobs a day, 60 jobs a week. All of a sudden, pretty quickly imagine the stack of paperwork, the stack of checks or cash you’re trying to chase down. If you’re an awful person, that’s a lot of work. That’s a lot of work. It doesn’t have to be that way. It doesn’t have to be that way. Um, I’d say the biggest feature is a checklist feature, especially for, uh, for our franchise companies that that use our software because they have found a method that works and works great, which is hopefully why you bought into the franchise.

Roland Ligtenberg: Right? And so they’ve got those pre-loaded into Housecall Pro. So as a franchise, you can set it up and a perfect account, a golden account. And then you can hand over those accounts. You can just duplicate and just give them to different locations. And that comes with all of your preloaded checklists, processes, all the things that you do, all the messaging, the price book, the the way that your product name looks like, the, the descriptions, you know, take all that work off of, you know, your, your your, your franchisees because they don’t know they’re looking for you for this. This is why they pay you the royalties. You know, this is why they’re buying into your service. All of those things make for a very consistent approach. This is why, hopefully, you know, as a franchisor, you set up an amazing system here. And so inside Housecall Pro, you can set each one of those up. So that way it’s always followed. You’re delivering that consistent experience regardless of the location that you’re in. And that’s that’s really what’s key to using Housecall Pro. And and you know, if you’re a franchisor looking to systematize, you know, what your process is that you’ve figured out that you invented.

Rob Gandley: Yeah. And as you said earlier and I being more I’ve been on both sides where I’ve served franchises as a, as a vendor. And then and have also worked internally to consult for, you know, technology and operations and things. And yet this is so key. I mean, that’s exactly right. People buy into franchises, especially as they first learn about it. They think a lot about systems and processes and checklists. And so like just your whole platform is built to make that turnkey. And it’s hard to do that. Well you can’t. Some franchisors may be big enough to have teams big enough, but very few. And even if they were, would it be strategic right, to really focus the way you guys do and to have the capabilities your platform has? It’s really the key is just finding the alignment, finding the right tool so that your franchisees do have that success. And think about what you just said with cash flow, we have, you know, making the client feel better, the customer feel better. Just good customer service check box, right. Just things you think are pretty common sense. But it’s the little details pile up. Right. They just too much to do. So another aspect of your industry that I’m sure comes up is that skilled trades professionals obviously are in demand, and it’s not an easy thing for your clients to, to manage, uh, whether it’s hiring, recruiting and then retaining and things. How do how do you guys look at that? How have you sort of tried to serve your clients and deal with that reality that there’s this constant demand and challenge to keep quality people? How does that impact you guys and how do you.

Roland Ligtenberg: So I’ll say this. If you are a skilled trades professional and you are working for a business that does not have software like ours in place, I would go find one or start your own because it makes your life so much easier and gets rid of all the paper headache and all of that. So when your question is like, how do you retain these people that are high in demand, franchises that focus on having a work environment that does not include a lot of monotony and just overhead and just annoying processes to follow, especially because our software is cloud based, real time, updated in the field, allows everyone to communicate all at once, all in one place. You know, it’s a lot easier to keep employees happy, especially skilled tradespeople that just want to do their trade and solve customer issues and work on the job, rather than the tedium of, you know, filling out triplicate papers, you know, checking the boxes on a bunch of things by hand. You know, there’s so little time that they have between one job from the next. They’ve got some windshield time, whatever the drive time is, and then boom, they’re on to the next. And really, they shouldn’t be doing anything when they’re having windshield time. They shouldn’t should be feeling it. And so how can you make it really easy for them to get their job done so that they’re not feeling that administrative burden that you’re kind of putting onto them. So I think long term happy employees is the key to delivering an exceptional customer service to this homeowners and delivering your core values.

Roland Ligtenberg: And if you don’t have happy employees, you’re going to struggle and then you’re going to have struggle retaining them. And I think those two things are highly, highly related. When you’re hiring someone, bringing someone on board, if they see that you’re using modern systems, they’re going to feel much more supportive, much more inclined to stay and go through the onboarding process as long as it’s easy. There is software out there that’s very calm, like it’s just complicated, takes a long time to learn, you know? And that’s frustrating to skilled trades because they’re like, I just want to do my trades. I don’t want to have to learn a piece of software and have to figure out where all the buttons are and all this. And so there’s expensive software out there that promises the world you have to be thoughtful and careful in what you select. Because if it’s not easy for them to use out in the field, they’re not going to do the things you want them to do because it’s too complicated. So I think it serves many different ways in terms of retention, whether it’s onboarding and hiring new people and impressing them in the way in and then the retention side, just making it easy on them overall so they don’t have to do, you know, the tedium, the boring work, the stuff that they never signed up to do in the first place? So keep that in mind when you’re selecting software, when you’re thinking about that for for your business, whether you’re a franchisee, franchisor, whatever it is.

Rob Gandley: Yeah. No. That’s key. I mean, what you said about people, I mean, think about like just the feeling we all have when we want to get go to work and produce a great product and serve somebody or do the work you’re called to do, it’s very hard to do when technology doesn’t cooperate. We already know that. Right? And so, like if you have a work environment where people are struggling with tech all day, it is what an impact it will have to not customer service, employee retention, probably how much work is getting done. All of that is impacted by that one thing. So how important is that? It’s just everything, almost, um, it.

Roland Ligtenberg: Is. It really is.

Rob Gandley: So, um, now I’m going to get ready to get into some interesting stuff. Now, you had mentioned earlier before we got on that you’re part of the innovation team, right? You’re a co-founder and a big part of driving this platform. Um, I wanted to ask you a two part question. One, I wanted to get into AI. Right. I wanted to talk about how are you guys evaluating AI and how that can serve your client. Again, going back to the principles you’re just sharing, it’s like what will help them, what will make their job easier? What will make them happier, that kind of thing. Uh, but before you get into AI and describing what you guys are doing, how do you manage your innovation process like so much you could do right? How do you zero in what is sort of that lens or that rubric you look through to try to, you know, figure out where do we prioritize, especially with AI happening. Tell me a little bit about that and then tell me, what are you doing in your platform with with AI and innovative things that are a little cutting edge and things?

Roland Ligtenberg: Sure. So I’d say in general, our framework is simply built around our mission, which is championing our paths to success, because if we make them successful, then they’ll be successful, right? And we’ll be successful. So for us, the more we can align with their needs, we’re going to win. So what does that mean when it comes to AI? Uh, our pros are in an industry that is very AI resilient from a job replacement standpoint. The jobs mean you have any job where you’re sitting high replacement likelihood jobs were standing. You know, we’re not going to have Ellen’s robots jumping around in the attics or those crazy dogs, you know, from Black Mirror. If you ever seen on Netflix, you know, running around the crawl spaces. Now, any time soon carrying tools. Although who knows, but still probably not for some time. And so I think as we look at what should we do to help champion our personal success? One of the first things we really take a look at is, okay, what’s one of the first jobs? You know, if you’re a skilled trades person and you go build a business, what’s kind of the first job that you need to abdicate or delegate? The first job is answering your own phone when you’re on the job in a crawlspace, in the attic, whatever you’re doing and you can’t get to that phone, you know that that customer is going to call the next one.

Roland Ligtenberg: Call the next one, call the next one until someone picks up. Get some schedule. So the first thing is, how can you get someone to answer your phone? Well, there’s two ways. One is you hire somebody and all they do is answer the phone, maybe hire an office manager. I don’t know, depending on where you are, maybe that’s a 50 to $70,000 a year job. Uh, but why can’t we use AI to do that for you. And so one of the agents, we call them team members at Housecall Pro, one of the team members that we have is called CSR AI. And this is someone that will never call in sick will work 24 over seven. Answer your phone on the first ring every single time and then helps that customer, that homeowner get into your calendar, get on to to onto get on to your calendar. And what’s why does that matter? Because now they’re done. They’re not going to go call anybody else, right? You still should call them back at a certain point. Say, hey, hey, Rob, you spoke to my assistant. You know, Roland, I’m glad to got you on the books.

Roland Ligtenberg: I see some of the notes. It seemed like you’re having trouble with, you know, the noise of the AC. Tell me a little bit more about it. Can you tell me, like, when it happens or how cold it is outside when that happens? You know, so I think of it as just like an extra layer that allows you to, to capture the business that is yours to begin with. Because for some reason, they’re calling you. And so now you can focus on doing the work that you like best, which is talking to the customer, troubleshooting, solving problems, turning the wrench, doing those things versus being tethered to your phone 24 over seven. You know, I know that most pros don’t answer the phone because I can see the missed calls that happen after hours. Um, and it’s a wild statistic. It’s about 40% of work comes in after hours. But you can probably imagine why. Because the people that are calling for you have to work themselves. And so when they have time off is when it’s time off of everyone’s calendar, quote unquote. And so, you know, when we think about what do we build next? How can we impact our pros? The first one is let’s untether them from their phone.

Roland Ligtenberg: Let’s let them have their weekend off so they can go spend it with their family. Let’s have, you know, if they want to clock out at five, but not have the fear of losing that job, let’s give it to them and do it at a cost that’s like 1/100 or 1,000th of the cost of a human to do it. So I think that’s where standing jobs are very resilient. Sitting jobs are much more prone to disruption. And for pros, our pros, it’s one of the easiest things that they can implement into their business and have returns right out of the gate, because it just makes sense and I can handle it. And they’re never going to call in sick. So anyways, that’s a that’s a long winded answer, but that’s kind of how we think about, you know, we we always try to make our pros successful. We champion our pros to success. And one of the first things that is making them not successful or keeping their eye off the ball is having to answer their phones. So that’s where we diverted a bunch of AI energy to to go to fix that. Now we have a CSR AI team member. Our pros can add to their business click of a button and boom! It just works.

Rob Gandley: It just works. I love that, and I know you have some other team members in that AI platform, right? So you want to just highlight a few of those?

Roland Ligtenberg: Sure. I mean, look, when you’re running a successful business, it’s difficult to sometimes know. For example, um, hey, how many condensers did Rob install in the month of February so I can pay him his commission check? It’s a simple question, but in the old world, you’d have to log in. You’d have to sort it by February, you’d have to sort it by employee type. You’d have to sort it by condenser installs. Right. You really have to kind of pivot a table on a pivot on a report, and you have to drill down to get to that answer. But a human would take, I don’t know, maybe ten, 15 minutes to go do that for all of your employees every single month. That adds up. Yeah, I you can just ask it and it’ll do that for you. It’ll build a report and give you the answer. So that’s our analyst. I, uh, and, you know, there’s lots of other great ideas we’re working on under the cover. Both our coach I. So this is just. Hey, you’re running the business a little hot. Your your books, your your schedule looks a little empty. Uh, your your marketing spend of your total gross is running a little low based upon what your goal was for the year. I suggest you spend an extra $1,000 on your Google LSA ads.

Roland Ligtenberg: You know, this month. Okay. Wow, that’s that’s interesting insight. Thanks, coach. And so coaches designed so that our pros can focus on their business and the product they deliver versus oh man do I have enough ad spend for this given week. It seems a little light, but maybe not. This thing is constantly monitoring everything for your business 24 over seven running so many calculations every single minute just to make sure that your business is on track. So having these extra superpowers, these extra team members on your team for such a small fraction of the cost of what a human would cost, no, no home service business. All right, I’m going to hire a business analyst. Like, at what size do you have to be to hire a business analyst? Big trucks. 40 trucks. I don’t even know. Um, but now imagine you can put the power of that in the hands of someone that’s maybe, you know, running a family business with 3 to 4 trucks, only doing a couple million dollars a year, right? And so, um, now it’s possible. And so across, you know, what we have at Housecall Pro, whether it’s the coach guy, the analyst or the CSR, I, you know, we’re building out accountant, AI, all of these kind of functions that are eating into these sitting jobs to help our pros do more of their standing job is really important because our pros, they love getting out there in the field, talking to customers, solving problems, turning the wrench, doing the work, but coming home to a stack of invoices, trying to figure out how to pay taxes.

Roland Ligtenberg: What can I deduct or not deduct, and just all of these other things. They didn’t really want to become a full business owner and learn all the things. They just wanted to be a tradesperson and make a great living. And because there’s such demand for the supply, it makes it really easy for them to adopt a tool like Housecall Pro to help them with all these other things that they didn’t really want to do in the first place. And same applies to franchisees and franchisors, right? Like they want to build a better, you know, roofing glue product or something. You know, that they want to install across all the roofs in the United States. Like focus on that. Don’t focus on trying to help your your franchisees figure out their books, like keep that off their plate, you know. And so that’s when they come to us to Housecall Pro to help with, you know, running running their business.

Rob Gandley: It’s as I’m listening to you, I’m just thinking that I was going to ask, as you were, and you kind of started to talk about it like the, the, the Non-franchise market. Right? Just the independent market. I mean, man, what an opportunity for them to, to to have a platform like yours. Like, and I’m going to assume it’s affordable, right. For, like you said, a small operation, a family business. And many of them don’t have the advantage of a franchisor. Right. Which is why we always talk about how great franchising is because of what it provides you, the, you know, the again, allowing you to focus on what matters most and alleviating some of the grind. Right. But you guys, you have that you can make that available to almost anyone, right? I mean, and then I is taking that even further, like you were saying things that I don’t think, as you said, you just would never think to do it because it wouldn’t be practical. But if you said, well, if it was free, would you do it? You’d be like, yeah, it’d be great. It’d be great to have that, you know? And it’s like, you’ve got a bunch of those tools now available and affordable built in to the platform. So as I said, I’m almost tempted to pick up a hammer. It seems so streamlined.

Rob Gandley: I don’t know, I don’t know, um, I did a little of that. I’m a little older, so I got a little of that in me, uh, but, uh, but yeah, no, that’s amazing to hear and good work on that. Um, I would say you guys are definitely out there. You’re you’re cutting edge. You’re a lot of folks are starting to do an AI first SaaS platforms, but not not a lot of softwares. Or as far as what I could see on your side. It was really good that you built all that in, so that’s amazing. I think that’s important with you guys, right? For your business future. So thinking about what we just talked about is there and as a, as a, as a co-founder and a owner of this platform, I know you are proud of it. And I know what that feels like. You know what I mean? And, um, is there any stories that you would want to share, like just an aha moment with a customer? They were just like blown away, but how it it turned their business around or changed their day or made things work better for them. Anything you want to share that just kind of you just kind of touched your heart as an owner and or as a founder and just proud of of what this thing could do.

Roland Ligtenberg: Sure. I think, um, maybe it’s more of a somber story, but you said touched, touched my heart. But I think a lot of people are like, wow, you’ve been doing this now for 12 years. That’s a long time. How could you how could you continue to do that? I remember during Covid when it hit, um, there was one of our pros, um, Steve Maldonado. He’s in. He’s in Texas. Um, Maldonado plumbing. But, um, he he called me. Um, and when he was in the hospital before he went on the ventilator and he said, you know, and he could barely talk, you know, because he he could he could barely breathe. Um, and he said, you know, thank you so much for everything Housecall Pro did for me and my business and my family. Will, will, will. Thank you. Um, after I’m gone. I was like, whoa. That’s wild. He called.

Rob Gandley: You? Yeah.

Roland Ligtenberg: Yeah, yeah. From the hospital. You know, and on his on his effective deathbed. And so, you know, that’s just such a crazy story. That’s so touching. And there’s so many different. There’s so many different stories. Um, but, you know, that one is something I still think about. Um, and so knows, like you talk.

Rob Gandley: About, do you talk about that much or is this kind of like brought it out? I mean, just that’s really impactful. Yeah. I mean.

Roland Ligtenberg: Yeah, I think, um, you know, I talk about it sometimes, but not often enough, I guess, um, because it’s sometimes hard to to share and even think about, you know, uh, because it was so much political controversy around that kind of stuff. Um, not the story itself, but just around Covid. Um, but, um, you know, it’s stuff like that or, you know, we’ve had pros come out to our headquarters, um, and get house called Pro Tattoos. You know, it’s just like.

Rob Gandley: That’s pretty cool.

Roland Ligtenberg: That people are doing that, you know, and, and, uh, so, so that’s what we know, like the impact that you’re having really matters. And I think because it’s a product that allows people to go spend more time with their family and things that really matter in life, I think that time back is worth you can’t even measure it. And so building tools that can help, uh, you know, our pros be successful, but not just their professional lives, but just their personal lives and the way that it touches them and the way that it helps their family and get that time back. And that’s that’s a really fulfilling part of of the job for sure. And it makes it easy to do this, you know, because you’re you’re making a real impact on people’s lives. Um, and getting calls like that and having experience with people like, you know, doing tattoos, those are just like things you never would have imagined when you, when you go to start a business. Yeah. And so, you know, that’s really, really, really touching and, and it and it helps, you know, do the grind, you know to go build a business like ours. So um, and then working with great brands now, you know, there’s, there’s so many different franchises, you know using, using our software um, that that’s, that’s out there to help systemize ties, things, you know, brands, veteran service brands, empower brands, fiber, SEO, quick dry just like a massive amount of franchises use, you know, our software. Um, yeah.

Rob Gandley: Yeah.

Roland Ligtenberg: So it’s it’s it’s pretty neat to see.

Rob Gandley: Yeah. No, the tattoo you got me at the tattoo and the. And I’m sorry, but someone to think of you at that stage at that point. That’s amazing. And you know what? You did say it like, if something is impacting your day, day to day, every day, whether it’s helping you make earn more money, helping you spend more time with your family, taking the stress out, allowing you to be happier. That’s everything. And that’s what that gentleman understood. And that’s why he called you. And that’s amazing. Uh. Amazing stuff. I know we’ll both start getting choked up if we keep talking, but you.

Roland Ligtenberg: Know.

Rob Gandley: What? What I want because I love software. I get passionate about, you know, you and me, we could probably talk about software, like, you know, something that works well and helps you do what you do better. It’s just really in lifting. And so you’re you’re part of that. But so like when you think about just kind of a final question here as we as we wrap things up as you think about the future. I know for me, I’m in the in the tech space too. And AI is at the forefront of what we’re focused on. It is coming quickly. Right. And it’s sort of this new way of sort of how do you sort of sort and sift and deal with everything coming at you? There’s a lot of noise and you’ve got a great team, I’m sure, and you and everybody else that that is over there are being exposed right to what’s coming at you. What do you see happening? What is your priority for, say, five years, ten years for Housecall Pro? How do you deal with this rapid change? And and do you have sort of a vision where you think things will go? How are you seeing it right now?

Roland Ligtenberg: Yeah, I think first, only, you know, um, growth and comfort, they don’t co-exist. And so, you know, with this rapid change, I feel like there’s an increased opportunity for those that want it. Um, which means you can stand on the sidelines and just kind of think it’s a toy. Um, you know, I’m referring to AI and kind of use it for silly things, or you can really start to kind of dig in and how would you use it? And I think it’s sometimes hard when you’re bombarded with like, oh, this is the new best model. Now this is the new best model. Oh, the end of the day, all that matters is that you have a growth mindset and that you’re always taking an opportunity from anything that you do, uh, to to learn from failure. Because there is no failure. There’s only failure to learn. And so I think in this next 5 to 10 years, it’s important to remember that. And as business owners, as entrepreneurs, it’s even more important. And it’s also even even more important that your employees see you think and behave and operate in this way. Because the best thing that you can do is get leverage through people, through leadership that can become autonomous and behave and model your own behavior.

Roland Ligtenberg: And if they’re constantly learning, then they’re not going to leave you if they have the room to learn. If they have the room to be autonomous, they’ll learn like just the the opportunity. Um, now in the next five, ten years, things are going to move fast. Really fast. So maybe set aside some time. I suggest people, you know, can you do something once a week or once a month where everyone gets together and just shares ideas or shares things that they’ve tried and not ridicule? Those celebrate the failures. You know, you know, know, know what did you learn from that? You know, how can you collectively become better? So if you build your companies in such a way, you’re going to put yourself in a great position to reap a lot of the benefits that are going to come from the people that are actively continuing to be curious and actively learning, versus those that are just settling or feel like, oh, this is this is moving too fast. I’m just going to get left behind at some point. So yeah.

Rob Gandley: So I just had a little follow up. I was just thinking, as you were sharing, that the demand for these pros is increasing. We are in this world now with AI encroaching on all industries. And you have these young folks, right? A lot of them probably think about, should I get into the business of being a trades skilled trades person professional. Um, do you have any advice for that market? Because obviously that’s a big part of your platform and the future franchisees or future business owners, you know, what would you say? Because I think a lot of people are wondering, what do I focus on? What do I what do I invest in for my career? Like my kids are at that age and even just giving them advice. But what would your advice be to someone who’s leaning in that direction?

Roland Ligtenberg: Try to find somebody that you admire and appreciate and you would trade places with to take advice from. So if you can find somebody that you like, that might be me in five, ten, 20, whatever it is, years, and you’d be willing to trade places with them, follow and see what they do. You know, what are they talking about? What are they looking at? What are they reading? What are they listening to? Um, I think that having that as a an extra source of inspiration is really key, regardless of the trade, regardless of what you’re trying to do from your career, regardless of whether you’re your own business owner or a franchisee or whatever it is. Um, but but I feel like that’s always helped me, regardless of what time we’re in or what tools are available to us. Um, I think our time is finite. And so having great inspiration is important to making sure that, you know, you’re holding yourself accountable and living up to your potential. And so, you know, you might see glimpses of things in multiple different people that you admire. And so I think, you know, you have to stay curious and you have to constantly learn. You have to have that growth mindset. You have to make sure there’s no sacred cows. Meaning? You know, if you have a belief, you should be willing to change your belief presented the right evidence. And as long as you maintain a healthy, skeptical, but healthy mind, I think you’ll be fine. But don’t focus too much on like, meta things that are going around you politics, all those things, all of that’s just like a distraction and likely will have very little impact on you. So focus on what you can control and the stuff that you can’t. Don’t let it bother you, because if you do, it’s just wasted energy that you could be putting towards something much more meaningful. So hopefully that helps.

Rob Gandley: No, I loved it. It’s good advice. I love asking questions like that is to traders. Yeah. Trading places. I love that idea. Emulating who you want to become. It’s, uh. I think it’s a pretty common idea, but very well said. And, uh, well, I do appreciate, uh, the impact that your brand is making. Um. It’s cool. Very cool. I love cool software. I love cool business ideas, especially when they transform customers and and and their customers. Um, so appreciate your work there. And thank you for your insights today. Um, before I let you go, is there just one you want to share the best way to get Ahold of your brand, and maybe anyone who would be interested in in learning more about the platform and product.

Roland Ligtenberg: Sure. I always I always put my number out there. Um, you’d be surprised at how little people actually call or text me, but my number is (858) 215-1512. If you’re interested in Housecall Pro, you can obviously go to our website. You can Google us, you can Google my name. You can figure out who I am. Um, but shoot me a text if you want a deal on it. Or if you think you’ve got a great idea. Whatever it is, I’m open. I’m mostly in zoom meetings most of the day, but, uh, you know, if you call, I might not pick up, but, um. But but but shoot me a text. Um, be happy to connect you to the right folks on my team, given your circumstances or whatever you’re trying to accomplish. So, uh, feel free to reach out, but house, call Procom. Shoot me a text. Whatever you want. I’m easy to find and happy to talk to anybody.

Rob Gandley: Wow, I missed you guys. A lot of you guys do that. And I always say, take them up on that bad boy. Roland Littenberg is the co-founder of Housecall Pro. He’s the guy you should text or call. He’ll help you, guide you. So if you have any questions, do that. But again, Roland Littenberg, thank you for being on Franchise Marketing Radio today. Appreciate you.

Roland Ligtenberg: Thanks, Rob. This is this is awesome. I’m happy to jump on again in a future date. Um, and like I said, uh, keep keep at it. And, uh, see you guys on the on the flip side.

Rob Gandley: Absolutely. We’re going to keep telling the stories. And I would love to have you back because I know you’re going to keep innovating, so we’ll go from there. Good deal.

Roland Ligtenberg: Bye, all.

Speaker4: Boom boom boom.

 

Tagged With: Housecall Pro

Clara Lucia Jaramillo-Carrier with Breaking Through Consulting & Coaching

March 19, 2025 by angishields

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High Velocity Radio
Clara Lucia Jaramillo-Carrier with Breaking Through Consulting & Coaching
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Clara-Lucia-Jaramillo-CarrierClara Lucia Jaramillo-Carrier with Breaking Through Consulting & Coaching, has spent over 25 years as a strategist, communicator, coach, and leadership trainer.

She holds a Master of Arts in Transformational Leadership and Coaching and two graduate certificates, one in emotional intelligence and another in transformational coaching.

Clara Lucia also has a Professional Certified Coach (PCC) certification from the International Coaching Federation (ICF) and received recognition from the Graduate School Alliance for Education in Coaching.

Clara Lucia is a proud Colombian American who offers her coaching and leadership training in English and Spanish. Breaking-Through-Consulting-logo

Clara Lucia recognizes a growing need for more humanity in today’s world. Throughout her career and education in the for-profit and nonprofit sectors, she has realized that embracing our imperfect humanity is crucial to nurturing essential qualities like kindness, humility, fulfillment, and servant leadership in the workplace.

Her work focuses on helping reconnect individuals and organizations with their humanity (body, mind, and heart) by acknowledging their personal love, awakening their purpose, activating their positive mindset, and unlocking their inner potential.

Connect with Clara Lucia on LinkedIn and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast with breaking through consulting and coaching. Clara Lucia. How are you?

Clara Lucia Jaramillo-Carrier: Oh, hi, Stone, how are you? I’m doing well. Super excited to be here in the show.

Stone Payton: Well, I know this is going to be a fun and informative conversation. I got a ton of questions, but before I even go there, maybe just describe for for me and our listeners mission. Purpose. What are you what are you really out there trying to do for folks, Clara?

Clara Lucia Jaramillo-Carrier: Yeah, absolutely. So it’s really simple. My purpose is to awaken the humanity in the marketplace. In other words, work with people to remind them about, um, the fact that they are imperfect human beings and that they have an incredible amount of influence over themselves and other people. And how can we just make this world a little better if we own that truth about being human beings?

Stone Payton: So I have to know, what was the journey like to get here? I bet it wasn’t a straight line, was it?

Clara Lucia Jaramillo-Carrier: No, it was kind of convoluted, very, um, satisfying at moments. Super fulfilling and kind of messy at times. So I am originally from Colombia, and that’s Colombia with a big O in South America. So I’m a proud Latina. And I came here to the US in 1999, which seems kind of like a century ago. And one of the things that I kept kind of realizing is my desire to fit in. My desire to feel part of something greater than myself, to have a sense of belonging and contribution. And throughout my experiences and relationships, I realized that sometimes that’s not so easy. And the the limitations on our own self-critic inside, it’s almost that judging voice that limits you from creating those sentiments for yourself and others. And your mindset can really dictate how you go through life and what you learned and what you don’t. And that has taken me all the way back to really the foundational piece about my humanity Is unless I can’t. Unless I can accept radically accept that I am an imperfect human being. I’m not going to be able to have the impact that I can. And when I am able to recognize that in myself, it’s a little bit easier for me to present that invitation to other people and really help them succeed.

Stone Payton: And so now you’re bringing this work to serve other people. Uh, tell us a little bit about the work. What does it look like? Is it a lot of one on one exchanges? Is it group coaching and or what all is it?

Clara Lucia Jaramillo-Carrier: Yeah, absolutely. So there’s a combination of things. One on one interactions and specifically coaching sessions with people are kind of my go to. And during those coaching sessions, there’s kind of a focus on what I call the three superpowers, and that is our personal love, our purpose and our positive mindset. Those are three things that every human being can one acknowledge and awaken to really live more fulfilling and satisfying lives and careers. So that’s the one on one. And then there’s another side of things, which includes group leadership and training opportunities, where I really have an opportunity to come into an organization or a team and understand what are some of the things that they’re doing well, and what are some of the barriers to where they want to get towards. And once I have that sense of an assessment per se, I then create and I designed trainings that are speaking to some of those solutions that they can implement individually and as a group. And the last piece is speaking engagements. And by these I mean really opportunities to hear a bit of a fresh Perspective, someone that has been in similar situations of hardship and, you know, trying to kind of belong and fit in and someone that can relate to their experiences as human beings. And at the end of the day, it’s really my intent is to bring a little bit more hope and a few things that people could consider to do differently so they can go about their lives with a sense of, you know, clarity and ownership about how powerful they are and how they can really own what they want. Life and career to be for them.

Stone Payton: So when you first started speaking professionally, was that a little bit intimidating or did you take to it pretty easy?

Clara Lucia Jaramillo-Carrier: Oh, it still is. I mean, it’s I can describe how I feel and what sensations I feel in my body. You know, it’s the butterflies. It’s your stomach. Kind of like shrinking. Is your heartbeat racing? And to me, those are all signals that one I deeply care about what I do. I have a strong belief in, again, the power of what I teach and what I offer to others. And three, you know, it reminds me of my aliveness and it allows me to feel and be present in that moment. Right? So there’s there’s certain things that, you know, I do to prepare for it. Um, and one of the biggest learnings is, as opposed to pretending that I have it all figured out and in control is to name the fact that I’m nervous and it’s to name, you know, that dynamic of, you know, caring so much that I really want to do a good job and bringing that to the front, um, so that everybody understands that I’m as human as they are.

Stone Payton: So it seems to me the work that you do individually, and maybe even more so in groups, is the kind of work that can live on beyond you, uh, contributing to the process. Is that accurate? I mean, once you’ve gone in there and opened minds and hearts to some of these concepts and ideas that work can live on well beyond you being there, can it?

Clara Lucia Jaramillo-Carrier: So that’s that’s the idea, right? Like, I think, um, we only are given one life, at least as we know it in the here and now. And it is up to me to choose what I’m doing with it. And once I realize that, you know, again, my purpose was to awaken the humanity in others. I have dedicated myself to learning and growing and getting, you know, certifications and getting equipped with the tools so that I can be of support. And at the end of the day, you know, Stone, I want to look back, you know, when I’m in the end of this walk through this life and really feel at peace with a sense of accomplishment on one following that yearning for contribution and making a difference and to, you know, be at peace that I that I did it um, that I went for it, that I took a risk as an entrepreneur, that I left corporate America on the side, and that I decided to give it my very best attempt to be good at what I do, and to do it in a way that is transformative for myself and for others. So it is part of my legacy. And, you know, I have a 19 year old son right now who has kind of been a little bit of a witness, and I want to make sure that he knows that that he sees myself, you know, acknowledging my imperfections and seeking to to get, um, better and seeking to be excellent and to do all of that because I have a sense of purpose, um, to use this one life to make a difference and a contribution. And the same thing goes with the people that I come across with.

Stone Payton: So the transition from the corporate arena, which I’m operating under the impression at one point probably got probably got really good at it, pretty comfortable. And then you jump off the ledge into this entrepreneurial world. Like, was it tough early on getting clients, you know, all that kind of stuff?

Clara Lucia Jaramillo-Carrier: Absolutely. I mean, it’s, um, it’s it’s one life changing decision that I do not regret. I mean, leaving corporate America, um, and at that point, you know, so and I want to be super transparent with the audience is, you know, my managers were asking more out of me, and there was really nothing else I could give them. So it became very clear that perhaps a win win was to part ways. And it was a really hard, um, reality. I mean, I felt like the the world under my feet was shaken to the core, and there was a lot of fear. There was a lot of unknown. And thankfully, I had the support of my family and my husband specifically at that point. And what I kept telling myself was, what is the worst that can happen? And the worst that can happen is that I wouldn’t succeed as an entrepreneur and I would find another job. So I kind of put all my energy and focus on, on on the why behind that idea of, you know, being my own boss and managing my own. Time and again, it all became very crystal clear to me when I came up with the name of Breaking Through consulting and now coaching, and if I may take just a few seconds. It was it was a very vivid experience. I was doing tryouts with my son in a soccer, um, tournament, and I was just mesmerized and mesmerized about looking at all these little kids trying to excel and trying to show up and shine, you know. And how much effort they were putting behind it. And I realize we all have a way of wanting to break through something, to make it through a challenge, make it through circumstances to become, you know, from good to great or like we’re always trying to break through something either a limiting belief, a difficulty, our own self-reflection of ourselves. And then I it hit me, right? Like what I was trying to do at that point was to breaking through as an entrepreneur and being my own, you know, business owner. And that’s where the name comes from.

Stone Payton: Well, I can see very clearly how rewarding it must be as a client to achieve these kinds of breakthroughs. How much fun it must be for you to help your clients do that. But it seems like you’ve come full circle. You had those challenges in the corporate arena in the latter part of your career there, and now you’re busy about embedding purpose in their business operations and in their everyday life and culture. That’s got to feel great.

Clara Lucia Jaramillo-Carrier: Oh, it’s I mean, it’s I wouldn’t want to have it any other way. It’s, um, a practice that I have chosen, and I have the privilege of actually choosing, um, to do so, and it’s very fulfilling. And I think it it really hit me when I found my purpose in life. And I purpose is a very pivotal aspect of the support that I offer to my clients, because your purpose is not a nice statement that you would cut out from somewhere. And I put it on a plaque or on a wall. Your purpose is something that you find within. So one you want to you want to be not only self-aware, but you want to own the story of your life and the story of your life. Include, you know, the good, the bad, and the ugly and the Beautiful. It’s all part of, you know what makes you you and owning that part of the story or every part of the story, I should say, is what directs you to finding that purpose. So purpose is an inside job. It comes from within. And when you can clearly see that and feel it because it’s actually a gut reaction once you find it. I mean, it changes everything because every goal, every, um, focus that you have is going to actually be towards making that purpose a reality in the here and now.

Stone Payton: So I know how much more I enjoy hanging out with people in a professional or personal environment with what I’ll characterize as a positive mindset. You know, they’re upbeat, they have high energy. And I think I can extrapolate that to how that could have a very positive effect in the in the work environment. What I don’t have the first clue about, and maybe your clients don’t either initially is how do you get there? If you if you don’t have a positive mindset or there’s areas of your life where you don’t, man, that’s going to be a a challenging journey. But it sounds like maybe you’ve cracked the code a little bit in helping them get there.

Clara Lucia Jaramillo-Carrier: It’s a it’s a great question. And what I appreciate about what you’re asking me this stone is because, you know, when when I meet my clients, first of all, they are they have success in their lives, right? Like, they have some, you know, good achievements and a sense of caring. And, you know, their lives are going okay. When I start kind of asking them questions about what their yearnings are, about what the you know, what is meaningful to them, what are some of the values and some of those limitations that they have. Right. What are some of the ideas or absolute truths that you have been living by that may be becoming a barrier nowadays. And when we start kind of actually taking the time to stop and reflect on that, reflect perhaps on how did you become the person that you become and understanding a little bit about your past and those relationships that you established with your caregivers? You you start to actually understand that everything is connected and you know, your your mindset is a beautiful gift that you were created with from design, right? You were created with these beautiful mind. And what we don’t know a lot about is that there’s different parts of your mind, and we are mostly controlled by your survival brain. And in survival mode, we don’t think clearly. We are very reactive and our mindset, it’s almost at the mercy of that need to achieve and succeed and, you know, just keep going.

Clara Lucia Jaramillo-Carrier: Almost on automatic pilot. There’s also another part which is kind of your other side of your brain, where there’s a very special wisdom within. And when we learn how to awaken that wisdom, then we start understanding that we actually can be managing that survival brain, and we can do certain things to decrease that. And that’s when our mindset shifts from thoughts about from thoughts like, I can’t. This is too hard or this is not for me. Towards other, more empowering thoughts that include things like, hey, this might be hard, but I’m going to give it a try anyway. Or I’ve done that before, but now I’m going to do it with a different spin and see what happens. So suddenly you are awakened to the realm of possibilities, as opposed to being kind of in the dark and with a very fixated mindset that includes what we call stinking thinking and negative thoughts. So it’s it’s it’s work, right? Because this doesn’t come automatically. You need to be consciously, um, wanting to awaken that side of your brain. And when you do, you actually start seeing that there’s a change and that small victories can help you be more in a way to, you know, in, in. I don’t like the word control, but you can be more in the driving seat, the driver’s seat, as opposed to being in the copilot with, with no say or with no control at all.

Stone Payton: So I don’t know which one comes first, but it sounds to me like a positive mindset can impact and improve mental toughness, mental fitness. But mental toughness, mental fitness can make your mindset that much more. Is it like this virtuous circle once you get it rolling right?

Clara Lucia Jaramillo-Carrier: It is. And if there’s a takeaway about these topic of mindset, um, and this comes from the live school of coaching, um, is, you know, the, the, the fact that your thoughts are the ones who impact your feelings and then your feelings dictate how you act or how you behave. So in other words, if your thoughts are negative and if you wake up every morning saying to yourself, this is going to be a hard day, I don’t have enough money, enough resources. When I get to the office, people are going to be dependent on me and I have to do it all over again. Then you’re going to feel very disheartened and and disbelieved, and your actions are going to be reflective of that. So you’re going to be scattered, you’re going to be overwhelmed, you’re going to be stressed out. And then at the end, what do you think the results are going to be?

Stone Payton: Right. Not good.

Clara Lucia Jaramillo-Carrier: Right? Not good. And then you’re going to bring back that home. And guess who’s going to be the punching bag.

Stone Payton: Mhm. Yeah.

Clara Lucia Jaramillo-Carrier: Right. Your family. So again unless you do something to consciously change the script that you’ve been living by. Nothing will change. And you will just have wishing thoughts that something magically will happen and it never will. And then you’ll be focused on that mindset. And it’s it’s the cycle and it’s your self-fulfilling prophecy. Wherever your mind is, wherever your, your, your energy focus is on, that’s what your reality is going to be.

Stone Payton: You mentioned early in the conversation, I believe, the idea of love. And you may have even said personal love, self-love. And I kind of I log that in because I knew I wanted to ask you to speak a little bit more to that.

Clara Lucia Jaramillo-Carrier: Yeah. This this was something that became very important to me when I was doing my own personal growth, which I continue to do, um, up until this date. But it was very vivid when I realized that unless I focus on myself, unless I start fulfilling my own needs, unless I honor my emotions, and unless I put my own well-being in first place, I’m not going to be able to serve others from a place of abundance, grace, and contribution. So this is tied back to my growing up years as a Latina, um, little girl growing up in in Colombia, in the Catholic faith, and with, uh, my dad having the final say in a lot of things. I believe that my only way to find my mattering and belonging was to serving others and pleasing others, despite my very own needs and feelings. And that helped me survive, and that helped me become a very kind and compassionate person, until those things became the reason why people will be dependent on me. So I created codependency very quickly, and it felt really good because it gave me a sense of superiority, actually, as opposed to the realization that I needed to help people and teach people how to fish as opposed to fishing for them.

Clara Lucia Jaramillo-Carrier: And that created liberation. And suddenly the burden feelings of caring for the world were a little bit light lighter, and I started to then focus on me, my development, my growth, my healing process. And that’s when personal love, which is something I mean, it’s self love, but I call it personal love because it starts with you. It starts with you looking at the mirror and accepting your whole self with the good, the bad, the ugly and the beautiful. It’s accepting yourself and validating yourself and affirming yourself over and over so that then you can understand what it is to be those things for other people. So personal love is, I like to say, is, you know, to ask the question, would you date yourself? Would you go in a couple of dates with yourself, and how long could you stand being with yourself? And if the answer is yes, awesome, you probably will end up marrying yourself at one point. If it’s no, then great. What are you going to do about it? So that you can start being more accepting and loving and compassionate towards yourself?

Stone Payton: That is such an important message. The mental image I was building as you were describing, was remembering when you get on the airplane and they tell you if the oxygen mask drops, put put it on yourself first. I love that.

Clara Lucia Jaramillo-Carrier: Yes, yes. Great connection stone. Great connection. And again, um, it could be part of your cultural background. It could be part of the rules and the beliefs that you heard from your caregivers growing up. It could be part of, you know, society and the things that we believed were absolute truths, all of all of that dictate, you know, the way that we relate to ourselves and the regard that we have or not for who we are as individuals. And I think the opportunity, especially nowadays in this Complicated world that we live in is unless you focus on yourself, unless you seek to, you know, to to seek your your own healing, your development, you’re not going to be able to be as an effective leader and influence on others because you’re trying to then complete or justify the unfinished business that you have through those relationships at work and at home with friends and family.

Stone Payton: Now, are you providing all of these services, if desired, in English and Spanish?

Clara Lucia Jaramillo-Carrier: Yes. Which is which is I think it’s such a I don’t know, I like to say that it’s kind of a unique part of of who I am. And it’s not only the language, but it’s, it’s the cultural piece that it’s so important. So all of these, you know, you know, services and the support that I provide. Um, when you do it in just the language, Spanish. But when you do it from a place of relating to that person in terms of the nuances of a culture, um, it takes a very profound meaning and the person is more likely to feel heard, seen and valued from that perspective, because there’s a sense of understanding that creates closeness and proximity.

Stone Payton: So when you’re not busy helping people and organizations achieve these breakthroughs, what do you do for For fun? Do you have any hobbies that we might surprise us?

Clara Lucia Jaramillo-Carrier: Haha, yeah. You know, I think, I think one of my hobbies is, um, I am a writer. I like to write. I actually have a very short book, um, out there around purpose. Um, so I like to write, I like to paint, I do acrylics on canvases, and I have a few things that I’ve created lately. Um, and you know what? Funny that you say that. One of the things that I’m challenging myself more and more is to take risks and to really practice what I teach, which one of the things is, you know, how do I embrace my fear and make it my friend so that I can then do what I would say was impossible otherwise? And over the weekend, one of the the things that I did was I jumped into Lake Michigan at, uh, like very cold right now.

Speaker4: Oh, yeah. Whoa.

Clara Lucia Jaramillo-Carrier: So I did a cold plunge, and and the reason why I did it is because I wanted to manage my fear as a way to propel me forward in doing something spooky and scary, and as a way for me to really allow my fear to show up and flow through my body and through my experience at that moment. And it was incredibly satisfying. And I realized that what I teach, which is, you know, the notion that we’re so much capable than what we think we’re so much lovable than what we give us credit. We have so much to offer out there than our limitations. And it’s just it just proved that that’s that’s that’s a fact.

Stone Payton: I just absolutely love that you are at once transparent, vulnerable, authentic. And you, you eat your own cooking, as my dad would say, right.

Speaker4: I love that.

Clara Lucia Jaramillo-Carrier: I love that notion. Yeah. It’s, you know, it’s it’s it’s interesting that you say that. And I appreciate it because I’m proud of, you know, where where I am. I’m proud of the journey that I’ve been. And I’m very proud about the resources and the time and the investment and the energy that I have put behind what I offer. Um, and I and I practice it, I teach it, I live by it. Um, it’s not perfect, but that’s okay. And one of the things that I, you know, that is still continues to be a little bit of a struggle is I know that what I sell, what I offer, it’s really hard to sell because generally people think that these are soft skills and that they’re not as relevant or important into not only the business setting or the marketplace, but in general in life. And I want to challenge that belief, because unless you invest in the well-being of your people, unless you invest, invest in your own development, you’re going to keep having the same results over and over. And our emotions, our humanity. All of that is what the world needs more of. If we were able to own that again, the good, the bad, the ugly and the beautiful, we would have different conversations at work. We would have different engagements at work. And unless we actually focus on that, nothing is going to change. So we’ve been living life, um, a lot from kind of like the data driven kind of the, the proving and the points and the logic side of things. I think we have overvalued that. And it is time to bring some of those other gifts that we were given to create more balance and again, to awaken to the reality that humanity, it’s it’s who we are.

Stone Payton: And when you do take that, that leap and pursue that kind of breakthrough. They’re certainly valuable. Value there individually. But man, there’s genuine bottom line value to the organization. That’s the.

Speaker4: It does. Yeah it.

Clara Lucia Jaramillo-Carrier: Does. So again unless you. Unless you focus within. Unless you are actually ready as a leader, as a business owner, as a company CEO or whatever. Um, to really pay attention to your people and to what’s happening in them and with them. And unless you get curious to understand why and how can you become more of a support and less than a judge or, um, a critic, nothing will change and your bottom line will remain the same. And there’s, you know, there’s there’s ways to guarantee success, right? I mean, and I want to point this out because it’s it’s important to all of those who have or think they have the title of leaders. And, you know, dictators work. They bring results to the table. They make people do things right. The problem with that is that it’s not sustainable. And then at the end of the day, people break. And when your people break, you’re going to be facing a very cruel reality and you’re going to be alone and on your own. So the idea of really becoming leaders who are human, who are understanding, who are curious, who are there to really understand the needs of their people and to engage with them as human beings. If you’re if you’re not doing that, you’re missing out.

Stone Payton: You have already shared so much. But I know we’re we’re looking at a very deep well here. So I’m going to ask anyway before we wrap, if maybe you could share a little bit of advice or a pro tip on, uh, on producing better results in less time in the context of some of these topics that we’ve talked about. And guys, uh, I’ll tell you, the number one pro tip is if any of this is striking a chord with you, and I know it has to be, just reach out and have a conversation with Clara. But between now and then, let’s, uh, let’s leave them with a little piece of advice they can chew on.

Speaker4: Yeah.

Clara Lucia Jaramillo-Carrier: No, I appreciate that, Stone. And I appreciate the opportunity. Um, you know, I guess, you know, the one thing that I. That I ask or that I’m inviting you to do is when was the last time that you stop and created some space for you to reflect on something that means something to you? Um, if that is your business, when was the last time that you stopped and thought about the reason? The purpose behind your business? What is what is it that you want to, at the end of your walk in this life, have as a Our legacy that you leave behind. When was the last time that you stopped and reflected on the kind of relationships that you want around you, that you want to create for you? When was the last time that you shared positive acknowledgment for someone you love or you admire? And when was the last time that you looked? You look at yourself in the mirror and you were pleased with what you see. And if the answer to these questions are a little convoluted, that’s okay. That means that there’s opportunity for you to be more conscious and more present in the here and now to think about those things.

Clara Lucia Jaramillo-Carrier: And maybe you won’t have one answer right away, but allow yourself to reflect. Reflect on the life that you have now. Reflect on the job, the career, the relationships that you have right now, and give yourself some space to feel, to feel how you feel about those. And if you think that those are satisfying. Awesome. Keep doing what you’re doing. And if, on the other hand, you feel a little puzzled, a little uncertain, and even uncomfortable, that’s wonderful. Give yourself a space to go deeper and find out what is it that you need to do differently to be more satisfied. And what a coach can do. And in this case, what I do through my breaking through coaching program is precisely that. It’s to in a in a non-judgmental space, accompanying you in an incredible journey to discover what’s possible to unlock your three superpowers personal of purpose and positive mindset, and to help you live more fulfilling lives and more fulfilling careers.

Speaker4: So what’s the best way for.

Stone Payton: Our listeners to learn more about your work? Connect with with you. Let’s give them some coordinates so they can continue to to tap into your work.

Clara Lucia Jaramillo-Carrier: Yeah, absolutely. You can find me on my website. Start breaking through.com. You can send me a personal email at Clara. Clara dot carrier c a r r I e r at start breaking through.com. Or you can find me on LinkedIn at Clara Lucia, or you can find me on Facebook as well. All of these information and social media handles are on my website.

Stone Payton: Clara, it has been an absolute delight visiting you with you this afternoon. Oh my gracious, you’re your insight, your perspective, your enthusiasm, your your authenticity and transparency. And then when I ask you for a pro tip, I don’t get a fortune cookie message. I get real depth that we can all benefit from. You are an absolute delight. Thank you so much for visiting with us this afternoon.

Clara Lucia Jaramillo-Carrier: Thank you, Stone for the opportunity. Thank you to you and the organization for really giving us space for us, small business owner, to shine our light and to share the reasons why we do what we do. So kudos to you for paying attention to us out here, and to creating a space for us to shine through. Thank you.

Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guest today, Clara Lucia, with Breakthrough Consulting and Coaching and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Breaking Through Consulting & Coaching

Relationship Coach Tereza Bansky

March 19, 2025 by angishields

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Tereza-BanskyTereza Bansky is relationship coach, HR professional with leadership background and enthusiastic change ambassador. Originally from the Czech Republic, she now lives in Seattle, Washington.

In her career she worked in ambitious, results-oriented corporate environments and European startups for two decades. Coca-Cola, Merck, Air Bank or Bonami.cz are some examples to name where Tereza held HR leadership roles and helped those organizations to shape their people strategy, develop talents, build their company culture and drive change. Today, she is primarily coaching individuals and provides HR consulting to smaller organizations and start-ups across the globe.

As a coach she works with diverse clients. For her background, she is often found by HR professionals and first-time managers to support their career growth and leadership development or by people in career transition. Despite this, Tereza´s passion and expertise are in relationship coaching and her special niche is to help people impacted by infidelity. She helps clients navigate the complex, difficult, and emotional situations around affairs.

Her personal experience with a decade-long affair has given her deep empathy for the diverse emotions and challenges faced by everyone involved in such complex relationships. When coaching, Tereza is grounded in empathy for client´s situation, confidentiality, commitment to their growth and no judgment.

Tereza is Associate Certified Coach, ACC with the Internatinal Coaching Federation (ICF) and Certified Co-Active Professional Coach, CPCC (Best Coach & Leadership Training Programs – Co-Active Training Institute). She holds a Master´s degree in HR management and Adult Education from Komensky University in Prague.

To mention some interesting facts from her private life, Tereza dedicated her first 20 years of her life to ballet with the aim of becoming a professional dancer. When she did, she changed her career path. She has 17 years younger brother who significantly influenced her life, now playing NHL.

In addition to Prague and Seattle, she lived in New Zealand. Change and adaptation is part of her DNA. She loves movement, outdoor adventure, psychology, theatre, yoga, gastronomy, time with her husband and road trips.

Connect with Tereza on LinkedIn and at terezabansky.com.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are going to enjoy this one. Please join me in welcoming to the broadcast relationship coach, HR professional and enthusiastic Change ambassador, Tereza Bansky. How are you?

Tereza Bansky: Hi Stone, I’m doing very well. How about you?

Stone Payton: I am doing great and I’ve really been looking forward to this conversation. Tereza, I have a list of questions. I’m sure we won’t get to them all, but before we even start there, I have to say I really think you may be our first and only relationship coach. So I’m interested in mission. Purpose. How are you out there? Really? Trying to to help people.

Tereza Bansky: My pleasure to be here. Thank you. Um, yeah. I’m a relationship coach with a long career in human resources, helping people, working with people. Um, supporting them to thrive. And, um, you know, I learned that relationship really matters, and they strengthening our quality of life and have direct impact on our happiness. And, I don’t know, it just ended up and it found my heart found into being a relationship coach. And I really enjoy being in with my clients and support them to, um, live a better relationships. Be happier. Be more comfortable. Be themselves. And I have a special niche which is helping people who are impacted by infidelity in their life to find a way out and have a life they really want to have.

Stone Payton: I would think that that would be a very difficult time for everyone involved. That seems like it would be a real challenge. How do you how do people even find you? I mean, can you do traditional sales and marketing type stuff or is it people you get referred? How does that work?

Tereza Bansky: Um, yeah. People involved in affair usually don’t share, uh, very publicly. They are not very vocal about that, obviously. Um, but people search on internet, what other stories are what help others and I’m sharing publicly. I’m in media and I’m I send some, um, blog and, you know, sharing some experience so people can find me online. But the most often source of my clients are through referral. So you are in a difficult situation. You share with your best friend and they help you to give a tip. Okay, there is someone. Ask for help. Go to professional if it’s coach or therapist. So, uh, most often I’m found by clients through referrals.

Stone Payton: Now, do you feel or has it been your observation that infidelity is more common now than it was ten years ago? 20 years ago? Or or do we know? Really?

Tereza Bansky: I don’t have data about it, but my honest opinion is it’s not different from the past. Uh, affairs. Been here always, and most probably will be in the future. What I observe now is that we talk about it a little bit more so I can access more information, more data. You hear more stories. There is lots of literature on the market and a lot of courses that help people to go out. I think it’s more vocal. It’s more normalized. Uh, but infidelity was here forever.

Stone Payton: Yeah, I suspect you’re right about that. So what can a person expect in working with you? What does that look like? Mm.

Tereza Bansky: Um. It’s never the same. Buy customized approaches and actually create a process together with my clients. My potential clients have three 30 minute session to get to know me, uh, experience my style, ask any question and check if I might be the right partner for them. If that clicks, we start to design our alliance. Um, we set up goals and we jump in. We start to work. So, um, when I’m coaching, my priority is to first create a safe space, safe environment for clients to be really comfortable, to deeply dive in and start exploring and make step by step actions. I’m often curious, sometimes provoking, um, but I seek to understand where clients are stuck with their perspective or stuck with emotions that hold them back. And I love to challenge them to, um, really go out of the comfort zone, um, which that complex relationship is itself. But I love my clients to find a little tiny step even further that it’s getting them closer to what they really want to move on, but they need to be ready. Um, there’s lots of tools. It depends. Some tools I don’t use with some clients, and I use the other ones with others. But, uh, my favorite tool is embodiment. Our bodies are pretty smart, and I help my clients to understand their body more and listen to their body response. Seek intuition. And, you know, if you are in love or in complex, difficult relationship that is painful. We use a lot our head, our mind, our rational thinking, but, um, it’s usually confusing, and we need to get connected with our body to understand what we really want.

Stone Payton: So do some topics come up in these conversations more than others, or are there some topics you almost always know are going to find their way into the conversation?

Tereza Bansky: Mm. You know, clients in affair have something in common. So it’s always about relationship and difficult relationship. But yes there are some similarities. Typical example can be you know, I’m married. I fell in love with somebody else. I’m completely stumped about what I want and what to do. This is usual start of our conversation or, um, someone reach out like, you know, I experience affair. I ended it because it was right thing to do. But, you know, it’s still hard. Not happy. Um, I don’t have my energy, so they need help to still process the whole situation and maybe change some things in their life to be happy again in their relationship.

Stone Payton: I wonder? It’s probably a pretty long list, but I’m going to ask anyway. Just in general, what brings people into affairs like why?

Tereza Bansky: Mm. It’s a very good question, Stone. Um, and I don’t have a simple answer, but I’m learning from my clients that affairs are the result of dysfunctional relationship, or it’s a symptom of something. And my role is to help my clients to understand what is behind the symptom, what they want, what they need, what is missing in their life that brings them to fire. And I’m learning from the stories that it often doesn’t relate to their primary relationship. It’s just about them. If I give you an example, like one of my clients, male in his 30s, he’s married to kids. He has quite peaceful marriage, and he fell in love with his colleague at work. Very simple common scenario. He felt super guilty about what he is doing. He knew it was wrong and he’s risking a lot. He was 100% sure he didn’t want to leave his wife and her family. Still, he wasn’t able to end this parallel relationship, felt completely alone, lost under the pressure of the dilemma. And that was the moment he reached out. He found me and we started to explore, explore what his new partner represents for him, how he feels with her, what he admires about her, and really deep work on.

Tereza Bansky: Of exploration. And he mentioned he first noticed her when she was presenting her trip to India, and about her climbing experience to base camp somewhere in a high in mountains. Long story short, she represented what he always dreamt of and he never tried. His dream was to mountaineer and climb high mountains on expedition. It represents for him some kind of freedom, courage, a sense of pride, values that he didn’t honor in his primary relationship. Not on purpose, but he found out it was very important and it was missing in his life. Of course, he liked, um, the body shape, uh, his girlfriend. And he found very easy to connect one with each other. But he fell in love to her because she had something he was missing in his life, and he never tried to build for himself. And just this understanding was a breaking point for him to understand himself and understanding about his needs. And we could start to, you know, considering small steps and action that he could integrate in his life, in his primary relationship, to feel, feel himself and feel more free, proud, courageous, um, and not to seek it outside of his primary relationship and family. So it’s just a simple example.

Stone Payton: No, that’s such an important insight because I think maybe like many, I guess I was attaching most of it to. Physical attraction, and it sounds like that so often that’s really not the the main thing. Is it interesting?

Tereza Bansky: It’s not because if it’s just a physical thing, we most probably find a different solution or we change partners often. But what holds us in a fair and parallel relationship is the connection. We get really close, we get emotionally involved, and this is why it’s so difficult to cut it off, to leave that, uh, that relationship.

Stone Payton: Yeah. So do you find yourself working with the other person, the the betrayed partner, I guess. Is that the right term? The the other person? Maybe not. At the same time, I don’t know. I’ll ask that question too, if you ever work with a couple. But do you talk about working with the the betrayed partner, if that’s the right term? Mm.

Tereza Bansky: Uh, I do, I work with disloyal partners, betrayed ones, but also with the third parties, not with all together, but with individuals. Sometimes I work with couples with the primary partners, but it has a special condition. But speaking about betrayed partners, um, how we work together again, it depends on what the intention of the client is. Generally, I help clients to process the incredible amount of emotions that is there. You know, there is pain, there is betrayal, sadness, disappointment, jealously, anger. There is a lot. And and I’m trying to lead my clients to understand that such experience requires, um, complete redesign of their relationship. Because if they want to, if they want to stay together after affair, it’s not possible to continue from the point before the affair started. Technically, such relationship end, and both partners needs to be willing to build a new relationship with the strong foundation. Rebuild trust. Renew intimacy. Greater meaning. But first, betrayed partner needs to process all the pain and emotions that are coming with that situation.

Stone Payton: And then you mentioned you also do some work or are available to work with the third party. Again, not all together. That would be a reality show. But but the the the the third party, there’s there’s work to be done there too isn’t there.

Tereza Bansky: Mm. Yeah. Thank you for bringing this topic. Um, it’s not often, uh, to talk about the third one’s. Usually all the conversations are focused on the primary couple, but being involved in an affair for, uh, as a third party, it’s usually the same amount of stress. Like for the primary couple. Yeah. Um, being third is not something you usually plan or desire. It just happens. It happens very quickly. Um, typically deep connection appears. High attraction between partners. Desire support partners starts to be like, really feel seen. Understood. They get fresh energy and just feel alive, you know? And it’s sexy. You have, you know, I have the right energy. You are alive. And it’s magic formula to keep going in that relationship. Complex relationship. Even your mind knows it’s not right. It doesn’t go in the right direction. There is a lot of troubles, pain, risks and mistress or lover quickly desire to be on the first place in the relationship and build the primary relationship together. Build own family. Being on a first place. Going for vacation together. Spending. Spend Christmas together, you know. And it’s not possible. So it sometimes takes months. Um, uh, and even years of waiting and those third parties get stuck and just depending on what, what their partner do, they completely stop to live their own life. And of course, it has a terrible impact on their self-esteem. Um, they face loneliness, jealously, sadness, helplessness. It’s, you know, there’s a lot to be, um, working on, to go through, and when such client decides they want to leave the relationship. We are creating together a vision. What is next? What is their vision for their life? What they want and I support them to do a small steps towards this vision.

Stone Payton: So at this point in your career, what are you finding the most rewarding? What do you really enjoy about the work?

Tereza Bansky: Um, I learned I can’t have attachment to what is the expected result to be if they are happy together or if they divorce, if they find a new partner, if they make it work or not. It’s up to my client, and I make it very clear and transparent from the beginning that, um, The result is my client’s responsibility. Mm. Uh, I own the protest, and I lead them through the process, but the result is up to them. My definition of success is progression. So as soon as my client is doing progress, I know I’m doing a good job. And it can mean whatever, depending on the goal from where we are starting with the client.

Stone Payton: So for you personally, um, hobbies, passions outside the scope of your work, what do you do when you’re not doing this kind of work that you really enjoy?

Tereza Bansky: Mm. Um, I’m still a HR professional, so I have projects really working with the companies as in-house HR, so it’s the professional part. But myself, I love being outdoor. I’m really adventurous. Uh, hiking, camping, uh, being outdoors, starting trying a new sports and new activities, I love yoga. It’s my kind of spirituality and, um, my body care. I do every month, at least 20 minutes. I need to stretch my body. Otherwise, uh, my body is really not happy. Um, yeah. And I honor friendships. I’m happily married, so it takes some time to take care of my, uh, partnership. And I love to spend time with my partner. What else? Yeah, I live in Seattle right now, but my roots are back home in the Czech Republic, so I travel often. Oh, please. Yeah. Busy life. Actually.

Stone Payton: It sounds like you’re living your best life. Okay, before we wrap up, uh, what tips or recommendations might you have for our listeners who are involved in or impacted by infidelity. And look, guys, the number one pro tip I can give you is if that’s where you find yourself right now, reach out and have a conversation with Tereza. Uh, but prior to that, uh, some things that they should be thinking about or doing or reading, let’s leave them with a little something to think about.

Tereza Bansky: Mm. Um, you know, as a coach, I don’t provide advice to my clients. Uh, I lead them to find their own answers and make decisions about what is best for them, because I don’t know what is best for them. I just create space to to find out. But generally speaking, uh, my advice for our listeners and people who are trapped in this complex relationship, Uh, ask for help. Seek professional. It might be coach. It might be therapist who can support you. And just getting outside perspective and having trustful partner, you can really share whatever is on your mind without judgment, without, uh, opinion, what is right and what is not. It’s it’s really, really I can see with my clients how they feel. They are not alone. So my tip would be don’t wait too long. Uh, asking for help because these situations don’t pass very quickly. And if, if, if if there is a saboteur voice, it will. It’s really a saboteur voice. And, uh, these relationships can be very painful. So don’t stay too long in, uh, in on a, on a place and Just keep asking yourself about what’s going on, how you feel, what you need, what, um, what do you desire if you are happy or not? And be very honest to yourself. It can be a great starting point even without having someone, some professional, being on a journey with you.

Stone Payton: Well, I think that is great advice. What’s the best way for our listeners to connect with you and learn more about your work, or maybe have that conversation with you?

Tereza Bansky: Uh, the easiest way is to to visit my website, it’s Thereza Bansky. Com. Tereza t e r e z a b a n s k y.com or visit my LinkedIn. Happy to speak up.

Stone Payton: Well, Tereza, this has been an incredibly informative conversation. Thank you for sharing your expertise and your story. I have no doubt that you’ve definitely helped me in this conversation, and I would be willing to bet quite a few others. Thank you so much for investing the the time to share your your story and your insight and your perspective with us today.

Tereza Bansky: Thank you, Stone, for having me. It was a pleasure and have a great day. Bye.

Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guest today. Tereza Bansky and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: relationship coach, Tereza Bansky

Personal Development + Mindset Coach Nicole Comis

March 17, 2025 by angishields

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Personal Development + Mindset Coach Nicole Comis
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HighVelocityRadio031325pic2Nicole Comis is not your average coach—she’s a powerhouse of transformation.

As a Professional Certified Coach (PCC) accredited by the International Coach Federation (ICF) and a Master Coach in Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnotherapy, she helps high achievers break free from the unconscious patterns keeping them stuck.

With years of deep coaching experience and extensive training, Nicole has mastered guiding professionals and business leaders toward incredible transformation. Nicole helps her clients gain the clarity, confidence, and courage to think bigger, push past self-imposed limits, and create a life that truly excites them.

Whether it’s scaling their career, building a thriving business, or finally prioritizing their happiness and fulfillment, she helps them achieve more than they imagined. Her clients come to her for career growth, leadership development, and personal fulfillment, but they leave with a radical shift in how they see themselves and their future.

Nicole’s coaching transforms not just what her clients do but who they become.

Connect with Nicole on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results and less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast personal development and mindset coach Nicole Comis. How are you?

Nicole Comis: I’m so good, Stone, and thank you for having me.

Stone Payton: Well, it’s exciting to have you in studio. I know we reached out to you because we specifically wanted to have you come share your story. And typically this particular series we’ve been doing virtually, and we learned that, you know what? We don’t have to do that. We’re close enough. We can go into the studio. So it’s a delight to have you here. I got a ton of questions, so we probably won’t get to them all, but let’s start with just describing a little bit about mission purpose. How are you out there trying to help folks?

Nicole Comis: Oh my goodness. Well, I mean, my purpose really is to help people live their best lives, whatever that looks like for them. You know, um, so many driven professionals tend to focus on their business or their career, and they put on hold the things that matter most. They they sacrifice their relationships and their health. And I really want to help people live their best life with every area of life, their careers, their business, their their relationships and their health and their confidence. All of it.

Stone Payton: Wow, that sounds like noble. Just true work, if you can get it. Yeah. What’s, uh. What was that career path like? How did you end up doing this?

Nicole Comis: So I started in the mortgage business. Um, it.

Stone Payton: Makes perfect sense.

Nicole Comis: Yes. So similar. Right? But I was in the mortgage business. I was probably two years in, and I watched a very good friend of mine and coworker completely transform in front of me. And this is 2003. So coaching was not a common thing. And I didn’t know what she was doing, but I didn’t care because I just wanted whatever it was. And so she was working with a coach. And so I started working with my first coach and it completely changed my life. I used to be that girl that looked in the mirror, and all I saw was everything that was wrong with me. And coaching helped me develop my confidence. It helped me work through challenges I was having at work and in my career relationships, and I became a better version of myself. And fast forward to 2008, the housing market crash happened and so did my happiness and my career and my income and my identity. And so for years I struggled trying to get that love and passion that I once had for my career back five years, to be exact. And it just wasn’t happening. And so I reached out to another coach of a friend of mine and two sessions in, she started laughing and she goes, Nicole, you want to be a coach with your life? And I’m like, you’re right, I do. And I enrolled in a coach training program, and a couple of weeks later, I quit my job and went all in on coaching.

Stone Payton: Wow, man. I applaud you for jumping off the Or, at least from my perspective, that feels like jumping off the cliff.

Nicole Comis: Oh, it felt like jumping for sure.

Stone Payton: Man. Making that transition, it had to be intimidating. It had to be scary. But you made you did a couple things. You got your inspiration or your maybe partially permission to go try this from someone who was a coach and and you went and got some formal training, it sounds like. Oh, speak to that a little bit.

Nicole Comis: So I went through a incredibly intense one year training program where we met in person once a month, Saturday and Sunday, ten 12 hour days. Wow. Incredibly intense and awesome. And we also worked with a coach to work on our stuff to grow as a person and, you know, work through the challenges we’re having in our lives and achieve goals that we wanted to achieve. And, um, so I went through that program and it’s a ICF International Coach Federation.

Stone Payton: Well, I’ve been hearing about this because I’ve been talking to a lot of coaches. That’s right. Yes.

Nicole Comis: So the International Coach Federation is our governing body for coaching. And it really is the, you know, the the standard for coaching. And so it is a the school that I went through, it was credentialed through them. And so then I went through that program. I got certified through the ICF afterwards. So I went on to earn that credentialing, and then I stayed on as a mentor coach the second year.

Stone Payton: Oh, wow.

Nicole Comis: It’s kind of like grad school of coaching. When you teach somebody, you you learn more, you know, and it takes you deeper. So that’s my original training. And then three and a half years ago, I, I kind of started nerding out on the mind and found how powerful our subconscious mind is. And so I went on to get certified as a master practitioner of neuro linguistic programing, hypnotherapy and timeline therapy. So yeah, it’s pretty cool.

Stone Payton: This gal has the street grid. So, uh, not to try to go through the whole curriculum by any means, but what are some of the skills or disciplines or strategies? What’s an example of a couple of things that you you go and you learn and you practice. I’m in I’m assuming a relatively safe environment. Oh, yeah. And when you’re going through this IVF thing or something like it.

Nicole Comis: Oh yeah. So they have um, we would get, you know, we would coach other participants.

Stone Payton: Oh, so you’re getting real flight time to practice all of these things.

Nicole Comis: And then the trainers would grade you.

Stone Payton: Oh, my.

Nicole Comis: Yeah. So it was a little intimidating, but it was incredible because you learned. You learned. You learn by doing, not by reading, you know. And so they really pride themselves on making the best of the best. And so, um, you know, active listening is huge. Um, following the client’s agenda, not your own agenda. Right. So, um, you know, asking, you know, questions, um, you know, accountability. All of those things were part of our training.

Stone Payton: Yeah. Wow.

Stone Payton: So you mentioned earlier in the conversation, uh, people have a tendency sometimes, maybe often, to hold themselves back. I’m interested in hearing you speak more to that, and why you didn’t hold yourself back when you saw when you were taking this opportunity.

Nicole Comis: Yeah. So you mean when I. When I took the opportunity to quit my job after.

Stone Payton: Yes. That seems like the perfect opportunity to hold oneself back.

Nicole Comis: Oh, yes. Well, you know what happens for me, and I tell this to my clients, too, is when you get really clear on your vision, you start making decisions aligned with your vision and your values. Right? And I made the decision that I wanted to be a coach, and I felt like it was out of integrity for me to continue to work for somebody else and pretend that I was all in. Right. And so I knew that I could be all in on, you know, growing as a coach and starting to build my coaching practice. Or I can go out and still sell mortgages, but it would be very hard to do both. At least. Both. Well.

Nicole Comis: And I loved the boss that I worked for. I worked I worked for him for 13 years. He had opened a an incredible mortgage company, and I really valued my relationship with him and everybody in the company. And I didn’t feel like it was fair for me to go become a coach and go through this training and start building a coaching business and not be, you know, 100% for him, too.

Stone Payton: And there are apparently, uh, well, I guess you’d call them specialties within this. I mean, within this, um, discipline. And you really gravitated more and more to mindset. I think you, you mentioned speak more to that, if you will. And if there is an element and I suspect there is of the subconscious, the impact the subconscious has on the decisions we’re making, the words we’re saying, the actions we’re taking.

Nicole Comis: Yeah. So we you know, my big thing is personal development and mindset. I believe that when you focus on growing as a person and becoming the best version of you, everything else takes off. So I had a client who, um, hired me after five years of owning his business. He had taken his business from to $1 million, and he, you know, worked all of the time. He slept at the office, all of that. He hired me and we started working together. And five years later, his business was worth $10 million.

Stone Payton: Wow.

Nicole Comis: Yeah. And he said that he contributes that to taking care of his health and wellbeing, working on his mindset. Just all of the personal development stuff, because you can only take your business as far as you’re willing to go, right? And you can your business can only be as good as you are. So that’s my belief, is that when you work on the person, the rest falls into place. Especially the mindset because our unconscious mind or a subconscious controls 90 to 95% of everything we do. That’s where our beliefs are, our fears, our values. Um, that’s where we our habits are. Everything starts at the subconscious level.

Stone Payton: It seems to a layperson like me, or at least this layperson, that that would be. I don’t find that difficult to to believe at all. Um, but it sounds intimidating. It sounds like like it would be very difficult to tap into that and much less shift it.

Nicole Comis: Okay. So let me normalize it for you.

Nicole Comis: So tapping into your subconscious isn’t like, um, being in trance, right? It’s not like I’ve got a little.

Stone Payton: Like the watch going back and forth, right? Right, right, right.

Nicole Comis: You’re getting very sleepy. Um, so what it really is, is about, you know, um, think about a number from 1 to 100. What’s the first number that popped into your head?

Stone Payton: Uh, 50 for me.

Nicole Comis: Was it the very first number, or did your conscious mind get involved in the first number? Was something else, and then your conscious mind said, oh, no, this one.

Stone Payton: Actually probably 61, because that’s how old I am. Yeah.

Nicole Comis: Well. And so what happens is what our, our unconscious mind is always that first answer.

Stone Payton: Ah.

Nicole Comis: Then our conscious mind gets involved and starts saying, no, no, no, that’s not the right one. Say this instead.

Stone Payton: And so that’s what I said right here in front of God and everybody. And on air I said 50, but really.

Nicole Comis: 61 was the first one.

Stone Payton: And maybe because that’s been on my brain a little bit, that I’m 61 years old and I need to be getting a lot more done a lot faster. No. You’re perfect. You look great. I got all these stuff. You’re really helping me tap into this stuff right now. This is real world.

Nicole Comis: Real world. Yeah. So, I mean, and so when I work with my clients, I. I pay attention more to what they’re saying underneath the the story, if that makes sense.

Stone Payton: Well, it makes sense, but what a tremendous skill. Oh my gracious, to be able to read beneath the between the lines and underneath the story, man. Yeah.

Nicole Comis: It’s cool. It’s really cool.

Stone Payton: So what does that look like? Is it as simple? And I don’t mean to to to say that it’s less than when I use the word simple. Is it as simple though the mental image I have of just, you know, you and I sitting here and having a conversation, I got to believe there’s some structure, some discipline, some rigor to what you’re walking me through. But my experience of it may be a lot of just conversation.

Nicole Comis: Yes, it’s definitely conversation. Okay. And I, I don’t do anything that’s not fun. So I like to laugh and I like to have a good time. And so what what it really comes down to is that we can unpack the, the deep stuff and still have fun in the process. So, you know, some people think that coaching can be, you know, really hard work. And sure, it’s it’s powerful work, but I don’t think it has to be hard. It doesn’t have to be painful. Right. And so when I work with my clients, you know, I, I just keep asking questions to go deeper and deeper and deeper. So it is it’s just like you and I talking right now, except instead of you asking me questions, I’m asking you questions. And, you know, I’ll just keep asking questions to go deeper and deeper into what’s going on.

Stone Payton: Well, you’ve touched on an important point. I think it was another interview, I think that I had where the the lady was trying to describe the difference between a consultant and a coach. Uh, and there really is quite a distinction on the coaching side of things. It’s much more about sort of letting that person, well, you I’ll let you articulate it. Yeah.

Nicole Comis: Yeah. Well, so with coaching, we believe we’re partners. It’s two equals two coming together. Right for the same goal. My goal is my client’s goal. And, you know, with consulting, you have a superior somebody who’s an expert in right, marketing, right, or business development. And that person’s going to tell you what you need to do. Where I believe that you have the answers inside of you. There’s just some gook in the way that we got to clear out and really help you discover what those answers are. Does that make sense?

Stone Payton: It makes a lot of sense. So the work mostly with individuals or with teams, or is it several individuals in an organization? And then in the second part of that question is can you achieve some kind of like, uh, capability transfer, like you’re leaving them with coaching skills that they can at least model if not replicate?

Nicole Comis: Oh, sure. I mean, they definitely can model. You know, that’s how we learn. I mean, you think about a child learning to walk or to eat, right? They pay attention to, you know, your kids or their parents, you know. Um, we learn by modeling. And so and that’s actually one of the reasons why they thought it was so important for us to have coaches. And my coach training program is because it’s another way for us to learn how to coach is by being coached. Right? So, you know, and then, you know, there’s always pointers that I give, um, whether it’s in relationship or, you know, to employees or, you know, different things like that. Um, but mostly, you know, there’s a little bit of training that happens. There’s, you know, consulting a little bit. But for the most part, it’s about helping the clients discover the answers inside of them.

Stone Payton: So, um, partially answering for a very selfish reason. In my role here in Business RadioX, a big part of my responsibility is to go out and recruit and initially train someone to run a Business RadioX studio. Right. And I am a bit of a subject matter expert in that you know how to get set up, how to really help people and make money. And so I’m thinking in the early going, I’m not coaching, I’m mentoring, I’m training that kind of. But, you know, once they’ve been at it a year or two and they’re really they really are peers that I should be wearing more of a coaching hat and probably get a lot better at at least exercising some of the, the, the disciplines that you do. Right.

Nicole Comis: Well, it depends on what what outcome you’re looking for. Yeah, right. It’s like, well what’s the intention behind that? Is it, you know, because my suspicion is that there’s still that mentor that you get to be to these people.

Stone Payton: Mhm.

Nicole Comis: Um, and you know, you can bounce back and forth. Right. You can be a mentor. And then some conversations might be a little bit more coaching conversations, some may be more consulting conversations. And you can flow between them. Um, to me coaching is just about, you know, you know, for you anyway, it’s about getting clear on what the person wants and what’s the outcome that they’re looking for.

Stone Payton: Okay, but but a professional coach, someone who is in your capacity, you’re in that other role. 100% of the time. Oh, I got the idea a moment ago when you were talking about asking the right questions and helping them uncover and tap in. I would think you could not stay only limited to, you know, Stone and running a studio in stone and trying to scale the network. You probably have to talk about the whole stone, right? Like the. Is that is that accurate?

Nicole Comis: Yeah, I talk about ask.

Stone Payton: I should say ask about the whole stone. Right. See, I’m learning like he can be taught.

Nicole Comis: You can be taught. So yes, with my work, all of my clients create goals for their business. Most of my clients are business owners or executives. So they create career goals. They create relationship goals, health and well-being goals, and personal development goals and then whatever other goals that they want to create. Because I believe that you’re a whole person. You’re not just one part of whatever area you want to work on. So they’re integrated you, you know, and the thing I tell my clients all the time is that your health and wellbeing is the foundation of everything you do and everything you don’t do. So how do you treat your body? Everything you don’t? Yes. Everything you don’t do. And relationships are literally programed for connection, right? So, you know, making sure that those two areas are a priority is so important for people who have big things they want to accomplish in their career.

Stone Payton: Okay, I want to go back to this idea of subconscious and having the subconscious work for me instead of me, instead of me. Maybe I’m trying to be too controlling instead of me working for, um, for it, but, uh, I mean, do you ever run into any resistance or raised eyebrows when you start to talk about, you know, the subconscious having that much of an impact? And if so, how do you get people past that initial bristling with it? And maybe you don’t? I could just see maybe a raised eyebrow from hearing again. I don’t know.

Nicole Comis: I do my best to try and normalize things for people and and to meet them where they’re at. So in the work that I do, all of my clients get a breakthrough session, which is a full day intensive. I usually split into two half days, where we unpack a specific problem or area of life that they want to focus on, and we unpack limiting beliefs and fears and negative emotions and inner conflict and values and all all the stuff that’s underneath. So what I really tell people is that we’re going to work through and unpack those roadblocks that are there to the thing that you want, right. Because there’s a gap between where we are to what we want. And one of those things that we get to address are the unconscious roadblocks. And so, you know, people tend to say, I’m willing to do it right. Like, okay, you know, and.

Stone Payton: By the time they’re willing to come to you and write you a check, they’ve they’ve moved in that direction to some degree that they’re willing to try something. Right. Because.

Nicole Comis: Yeah. Well, and also it’s not you know, it’s not it’s also the language that you use. Right. So, you know, meeting people where they’re at. So I may say, have you ever heard of the subconscious? We start there. Right. So then we talk about that a little bit, you know, a lot of a lot more people than you think are familiar with the, you know, the subconscious. Okay. Um, you know, our habits. So if you think about driving, you consciously learned how to drive. But now when you drive, you don’t think about.

Stone Payton: It, right?

Nicole Comis: That’s your subconscious. It’s it’s as simple as that. Right. So it’s teaching them that we’re just going to unpack what those things are for them.

Stone Payton: So at this point in your career, what are you finding the most rewarding? What’s the most fun about it these days for you?

Nicole Comis: Oh, I love watching people transform. I mean, it’s the coolest thing to. I had a client say to me not that long ago. It was actually a Instagram post that she she posted to her friend saying, it is so cool how my mind works now. I am a totally different person, I think different. I’m kinder to myself and she’s like, my mind is so different than it used to be and that’s just so cool, right? Having people build up their confidence and trust themselves more and and hit goals that they never thought that they could hit. You know, it’s just really cool to watch them get the life that they want to live.

Stone Payton: That has to feel incredibly good. You must sleep very well at night knowing that you’re really putting you’re putting a dent in the universe. Uh, you’ve been at this long enough now, and I can just hear it in your in your voice and see it in your eyes. I’m sure you’re well past this, but I want to talk about the business side of running a coaching practice, particularly in the early, I’m going to say years because I don’t I’m not sure you can pull it off in months of something as simple and straightforward as going out and getting your first handful of clients. And then it may be how that may be quite a bit be quite different these days. Yeah, yeah.

Nicole Comis: Well, you know, I was trained to be a really great coach. I was not trained to be a marketing expert.

Stone Payton: Oh, yeah.

Nicole Comis: And when you own a business, you wear all of those hats. You need to be a, you know, CFO and a, you know, marketing expert and the, you know, the admin and all of the things. And, um, to me, that was the hardest part, specifically the marketing, because my brain doesn’t work naturally like that. I was a numbers girl. I am a numbers girl. You know that. I was always problem solving. Right, right. And so, you know, that was that was the biggest challenge for me was the marketing piece and things with marketing, especially with social media change so quickly that trying to stay on top of that and being the best coach I can be and, you know, learning all these other things, it’s it’s a challenge.

Stone Payton: Yeah, I’ll bet, I’ll bet it is. So at this point, though, you probably my experience has been nothing sells like doing good work. Yes. So that probably.

Nicole Comis: Word of mouth.

Stone Payton: I have that track record behind you. But but I do feel for people who who, uh, you know, initially when they’re coming into this profession or really any professional services provider kind of, uh, profession, I think a lot of them struggle with it. Mhm. Yeah.

Nicole Comis: Yeah, absolutely.

Stone Payton: But here again you didn’t let it hold you back, right?

Nicole Comis: I don’t know if it’s stubbornness or determination. No, no, it’s definitely. This is my purpose, you know? And when you feel it in your heart. And I’ll be completely transparent. Last March, my whole business crashed.

Stone Payton: Oh, really?

Nicole Comis: Yeah. So I it just so happened I had several clients complete at the same time. Um, I had one client who stayed, but his business partner and him broke up, and so he couldn’t afford to pay me for two months. So it was just bizarre. And I questioned everything. You know, I, I was very I was in a hard place and, um, thank God for my mom, you know, because she was she was my rock, and, um, and I needed to step back and really assess what I was doing. And it actually is why I decided that I am incorporating a breakthrough in every single, you know, coaching relationship that I have, because I believe that that’s the missing piece for any of the work. You know, we can consciously go after goals and achieve things, but if we don’t change how we think, it’s going to take a lot of effort. And, um, kind of in a way, self-manipulation, you know, and so it takes so much effort and work to go after those goals if you don’t change how you think. And so I decided, you know, that to me, that’s my purpose is really helping people change their thoughts and their, you know, their beliefs and really become stronger mindset wise. And so I now incorporate that into all of the work that I do. And I also realized that my purpose, what I, where I thrive is being with people I don’t I don’t thrive behind a computer screen. I don’t, you know, writing blog posts or social media posts. It doesn’t excite me. It doesn’t bring me joy. And it’s not. It just doesn’t work for me. And so I got out there and I started developing relationships and doing more networking, and I feel better than I have felt in years.

Stone Payton: Oh that’s fantastic. Well, shout out to mom and kudos to you. We’ve got like a half a dozen examples of you living into this work that you’re trying to bring to bring to other people. Uh, I don’t want to hit on it too hard because it sounds like you’ve you’ve figured out a way to navigate yourself, certainly. And others through, uh, any initial trepidation. But what would you say is the most prevalent misunderstanding, misconception, preconceived notion about coaching in general? And certainly, you know, mindset and personal development coaching. Do you run into some of the same stuff?

Nicole Comis: I think that there’s with coaching, they you know, some people think that you’re going to give them advice, you’re going to fix things for them. And you know, and that’s one of the hard things. You know, I for me, anyway, is that there? You don’t have to be a credentialed coach to go out there and say, I’m a coach. And so there’s life coaches out there who have no education, no training, no credentialing, you know, executive coach, same thing. Right. All different kinds of coaches who out there and just saying I’m a coach. And they may be there might be coaches who are amazing and awesome. And then there’s other coaches who are out there saying, okay, what you need to do is X, Y, and Z. What happens is if I told you what you needed to do, if you’re not on board with it, it just it doesn’t it doesn’t work. I once had a coach who told me, you know, Nicole, you need to get out and you need to do Facebook Live three times a week. And she went through this whole list of all these things I needed to do to to grow my business. I got off the phone, I’m like, yep, I don’t want to do any of them. Whereas if I asked you, you know. Hey, well, what have you tried before? I could have asked. Have you ever thought of Facebook Live? I heard that like it was amazing. And then we would have a conversation and unpack. Maybe why you wouldn’t want to do that? And what would be more aligned with where you are and who you are.

Stone Payton: Because to your point, if it’s not going to happen, if there’s yeah.

Nicole Comis: It’s not going to happen.

Stone Payton: It’s not going to happen. Hey, I’m going to switch gears on you here for just a minute. Uh, interest, hobbies outside the scope of the work we’re talking about. Most of my listeners know that I like to hunt, fish and travel. Yeah. Uh, what’s your thing outside the scope of this work?

Nicole Comis: Oh, my. Um, I love music, I love music, um, I love music, live music. I have two little nephews. Well, well, they’re not that little anymore. Nine and seven, and, um, they’re my favorite people in the world. Oh, and I have a 25 year old nephew, too, who’s pretty awesome. But he, you know, he’s too cool to hang out with me.

Stone Payton: Sure.

Nicole Comis: So, um, you know, hanging out with them is so fun. Um, I, I moved here. I told you before we started that I moved here, um, in April of 2020, and my whole family’s together for the first time since 1992. And I love family barbecues and birthday celebrations and Sunday dinners, and that’s. That’s cool.

Stone Payton: I want all of you to know this is a very authentic answer. So because I know this, before we came on here, we did a sound check and I asked her what she was going to do this weekend. And she said, I’m going to go watch my nephews play soccer. That’s right. So this is real. You’re getting the real Nicole here. She’s not making this stuff up. Yeah. No, I could tell how I could just see it in your eyes and hear it in your voice and how much you enjoy being with family. And it sounds like two very bright stars in your life. Are these nephews?

Nicole Comis: Yes. Well, three.

Stone Payton: 303.

Nicole Comis: Just the 25 year old is, you.

Stone Payton: Know, okay, too.

Nicole Comis: Cool for me.

Stone Payton: We’ll give him some props.

Nicole Comis: That’s right.

Stone Payton: Oh my gracious. Well, listen, before we wrap, I would love to if we could leave our listeners with 1 or 2 pro tips kind of tied to what we’ve been talking about. I’ll frame it up as, you know, producing better results in less time. But maybe specifically with respect to this, you know, trying to get our arms around this mindset personal development thing. So and look gang, the number one pro tip reach out and have a conversation with Nicole. Yes that’s what I did. I tell them all the time. Look you want to talk to some really smart, passionate people and get some good counsel? Get yourself a radio show, right. Just.

Nicole Comis: Oh. That’s great.

Stone Payton: But no, that’s my number one. Pro tip is reach out and talk to Nicole. But let’s give them something to chew on between now and then.

Nicole Comis: Yeah. So, you know, circling back to last March when when everything went upside down in my business, one of the things and I believe it’s because of all the work that I did, it was painful. It was one of the most painful experiences I’ve had in a long time, since before the housing market crashed when I was in the mortgage business. The thing that kept me going was that I. I didn’t know why it was happening and like I said, it was painful, but I knew it was happening for me, that it was something better was on the other side, and that I needed to take a step back and assess where what I was doing and what was aligned with my heart. And to me, that trust is what puts I mean, it is so powerful when you can trust that your life is turning out the way it’s meant to. That you just need to reassess.

Stone Payton: Wow. Talk about breakthrough. If if one can reach a point where they genuinely believe that what’s happening externally from the world is is not happening to me. It’s happening for me. Wow. You talk about a mindset shift. Yeah, that’s a goal. That’s a that’s a pearl right there, babe.

Nicole Comis: Yeah.

Stone Payton: So what’s next for you? And how can we help? Is there a book in you? Is there the Nicole methodology is there.

Nicole Comis: The pressure is.

Stone Payton: On the Nicole certification process.

Nicole Comis: You know, right now I am just focusing on one on one clients. And, um, I there is a online program that might be in the future. It’s just not not there yet. Um, don’t.

Stone Payton: Let it hold you back.

Nicole Comis: No, no. It won’t. It’s just I have to wrap my head around it because I believe true transformation happens in one on one conversations. Yeah, yeah. However, a very intelligent young woman who is part of one of my networking friends said to me, there are people who want your work, who just aren’t ready to go to that one on one place yet. So, you know, give them a little something. We need a little something. So so that’s in my that’s in the back of my mind. And I’m processing that and seeing what that’s going to look like. But I think that’s that’s something that I’ll probably come out maybe next quarter.

Stone Payton: Well I hope if and when you do that and I have every confidence that you will because I don’t think you’ll let anything hold you back. I hope you’ll let us know, and I hope you’ll stay connected with us and let us continue to to follow your story.

Nicole Comis: I would love that.

Stone Payton: Thank you. So what’s the best way for our listeners to tap into your work and connect with you? Whatever coordinates are appropriate, but let’s give them a way to do that.

Nicole Comis: Sure. I think the easiest way is to go to my website at Nicole Combs Coaching.com, and all of my socials are on there too. Instagram, Facebook. Um, but my website is, is where, where it’s all at.

Stone Payton: That’s right. Because we don’t like the social as much. I think we uncovered that in the stone coaching session that we did. What’s the website one more time, Nicole.

Nicole Comis: Com’s Coaching.com.

Stone Payton: Nicole. It has been an absolute delight visiting with you this afternoon. You are a breath of fresh air. You’re inspiring. You have such a marvelous perspective. I took copious notes. Amazing. And you and I are definitely going to stay connected. Well, well beyond this. Thank you so much. The work you’re doing is so important and we sure appreciate you.

Nicole Comis: Oh thank you.

Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guest today, Nicole Combs and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Nicole Comis Coaching

Andre Paradis with Project Equinox

March 13, 2025 by angishields

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Houston Business Radio
Andre Paradis with Project Equinox
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Andre-ParadisFrom a professional dancer to a global relationship coach, Andre Paradis has dedicated his life to helping others build healthy, lasting connections. His passion for teaching took him from Japan to Bangkok, and in 2006, his deep curiosity about relationship dynamics led to a powerful discovery.

Through Project Equinox, Andre shares his insights, equipping people with the tools for excellent communication and fulfilling relationships. Now in the ‘third phase’ of his journey, he is committed to making a lasting, positive impact worldwide.

In a conversation with Trisha, Andre, a relationship and NLP coach, discussed the importance of understanding and respecting traditional gender roles to improve communication and relationships.

He emphasized balance, trust, and vulnerability, using the metaphor of a dance to illustrate his points. He also offered two gifts for listeners and expressed his passion for helping modern, long-term relationships through coaching and podcasts.

Connect with Andre on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. I have the most amazing opportunity to talk to Andre Paradis today, who is a relationship and NLP coach and President and CEO of Project Equinox. Andre, welcome to the show.

Andre Paradis: Well thank you. Good to be here.

Trisha Stetzel: I’m so excited to have you on. So first tell us who Andre is.

Andre Paradis: Uh, Andre is a, uh, an ex-professional dancer. Kind of traveled the world. Uh, Michael Jackson, Prince, Paula Abdul. I was really made it to the top. It was a fantastic journey. Um, ended up, uh, starting a family, which got me grounded. I didn’t want to travel the world and not be present. So stage two of my life was a auto repair shop in Los Angeles. I’m a car freak, so? So that was stage two of my life. This is when. And then. But that allowed me to stay grounded, be home with my family. Uh, the business was six minutes from my house, and the kids school was two blocks away. So my I set it up. So both my wife and I were at every recital, every parade, every, every. Because I didn’t have that as a kid. Right. So that was important for me to set it up that way. But I’ve been in personal development my whole life, and I took a workshop in 2006 called Understanding Women Completely Random. I was it was a gift I had. No, I wasn’t looking for any of this. And at the time, I’m married with two little kids. We’re doing great. But I realized in that workshop that I knew nothing about women, which scared the life out of me because my siblings are divorced and married like three and, you know, went on four. I have my family. We just have a baby and a toddler.

Andre Paradis: We’re doing great. But I realized I knew nothing about women in that special workshop, which then I realized that means I’m not thinking about my wife. And to me, that liability was insane. Like, it just it worried me. And I thought I didn’t want to be a statistic because I didn’t know. Now I’m a curious guy. I want to know everything. I’m just my brain. So after that workshop, I ended up taking all their workshop, the company that was providing. And you know, after you pay for all the workshop, I think it was 11 of them. After paying for the workshops and attending, you get to come back, come back and assist and be in the space. Right. And I was in a workshop every freaking weekend because it was the content. It was so much more every time it was more and even the same workshop, the teacher would teach us differently. The question would be different. The answer would be, oh wow. And I just the more I learned, the more I realized I didn’t know anything. So that’s how this whole thing started in 2006, 2009. I started Project Equinox and the business exploded because there’s a lot of confusion out there, so much so that I had to sell my other business. It was like completely took me over. So that’s how we get to be here.

Trisha Stetzel: Okay, now you got to dig into Project Equinox. What does that mean to you?

Andre Paradis: Well, the Equinox is the perfect balance between day and night, right? So I thought masculine and feminine, the dance. I thought it was clever. So, Equinox, a friend of mine came up with this, and he goes, dude, it’s perfect. Like, I like it. So.

Trisha Stetzel: Yeah. All right. And now you’re out spreading the word. You are talking to everyone about this topic. And what is the topic?

Andre Paradis: The dance of relationships I call it. If you look behind me like I’m going to show you this, this is my wife and I, ballroom dancing.

Trisha Stetzel: Oh. That’s beautiful.

Andre Paradis: So my life was started as a dancer. I was a ballroom dancer into a commercial jazz dancer, but my wife’s also a ballerina, so we met. Dancing and the metaphors for dancing in relationships are exquisite. So I used that that in my teachings to understand how to dance together. Because there’s no, you know, the, the typical ballroom, you know, frame is two entities that become one relationship and marriage is two becoming one under God if you’re that person. But there’s something magical about this, how do we, you know, and the difficulties I see is that men and women are completely different, as you know, not a little bit completely different. So often it’s difficult to become one when the other each is thinking the other one is misbehaving. Right? Women are like hard driven, feeling driven. Men are head driven, you know, logic driven. And often we collide because women will say men are insensitive, They’re cold and distant. They give you the one word answer. They don’t want to share their lives with us. Well, no, that’s being masculine. Stoic. That’s kind of the standard, right? This is what my brain, our brains go to. Now, there’s a way to pull us into you differently.

Andre Paradis: But if you leave us alone, we’re in our heads. Right. So women think we’re shallow, disconnected, selfish, self-centered. That’s not it. I mean, I’m up in my head. That’s how we survive as a species. But. And on the other side, men will say, I don’t know, I. She takes everything personally. It’s not what I said. It’s not what I meant. I never said that. I never, you know, you know. So. And we often think you’re a little crazy. So men think we’re crazy. Women think men are shallow, and that’s that’s the the polarity of us. But, you know, however, the polarity is essential for us to come together. It’s the complementary of that that works. Right. So we’re not equals. We’re equally important. But as human beings, we’re completely different. Just like our genitals. The complete opposite, but made to fit our personalities or yin yang is made to fit. So most people are struggling with this because there’s so much equality stuff out there that we’re trying to make the other person like us, and that’s what doesn’t work anyway. Ooh, you got me going.

Trisha Stetzel: I know, no, I love it. And and it’s a lot. We talked about this before we started recording. Everything that comes out of your mouth is based on science, right? This is not your opinion. It’s actually truth. So I’d like to back up just a little bit because I introduced you as a relationship and NLP coach. Not everyone may understand what NLP is, so can you define that?

Andre Paradis: Yeah. Nlp stands for Neuro Linguistic programing and I think it should be called neuro linguistic reprograming because that’s what I do with my clients is like and the psychology, this is psychology part of my work. Um, human beings are very interesting. And when I get to heaven, we’re gonna have a conversation about that design, because that’s kind of unfair, not cool. I’m just saying it’s not cool. It’s not cool. So what happened is, is if you when you’re born, your computer is blank, right? If you look at your brain as a computer hard drive, it’s blank. And within the first years of life, we have no thoughts. We only have feelings. That’s how babies and toddlers, you know, express themselves. As we get to start learning to speak at the age of three ish, by the age of five, this is fascinating to me. Like, this is this is the stuff. By the age of five, this is when our consciousness come online. Like when your thoughts and your feelings can meet.

Trisha Stetzel: Mhm. Okay.

Andre Paradis: Right. So most of us are five years old so it’s a little bit earlier. For some it’s you know six kind of realized the world that they live in. Right. And and if you weren’t love right. If your family system is off we think it’s us. We take it personally and then we again that’s the first belief on the hard drive. So if you believe that you’re not lovable, there’s something wrong with you as a woman, then it becomes your computer imprint, number one that’s that was driving the computer. Even if you add some apps and anything, books and the computer drivers, the belief is in place. And so then if you think you’re not loveable from that five year old, as a seven year old, as a nine year old, as an 11 year old into adulthood, you’re going to find yourself attracting people who will confirm that for you. That’s a terrible design, but that’s how it is. So mine as a kid was, I don’t belong here. I was an accident. My mother didn’t want me. I was born with that knowing. So I’m a mistake. I’m not supposed to be here. So I actually didn’t think I was going to be here for very long because everything was wrong. Right? But my my belief is it’s a conclusion.

Andre Paradis: It’s not the truth. It’s the conclusion. This is what kills us. It’s the conclusion by our circumstances when we put it all together, consciousness and feelings and come together. Belief system number one. So I ended up literally living a life of struggle? Because I’m not supposed to be here. And so every encounter, every job, every relationship was, why are you here? Like. But like discard it, discard it, discard it. Crazy stuff until I fix myself. Nlp does that. So NLP is a way to take the trauma of your childhood, right? And literally just throw it off your nervous system. It sounds it sounds like it’s so effective, if efficient effective. It’s so and it’s quick. It’s not three five years on the couch. It’s 45 minute sessions times half a dozen and poof, clear. So and the reason why it’s so, oh, I’m such a believer. Because I cannot get anybody in a healthy relationship until we clean up that baggage. Your childhood stuff that kind of led to a life of bad relationships in every way. So clean that up and then are you actually get to think for yourself to not be driven by this false belief? And then what do you what’s what’s the dream? Let’s go. Let’s go for the dream anyway. So there it is.

Trisha Stetzel: I love it. Okay, that’s a great start. So first question. Hardest one.

Andre Paradis: Yes.

Trisha Stetzel: What makes a love relationship last?

Andre Paradis: The dance. You have to learn the dance. And you know, back in the days we, you know, for for millennia, the men and women’s role were very obvious. You know, like, in order to survive as a species, men were there doing the outside. I call it dirty work outside. When the women did the inner right, the interior work more, as in taking care of the children and the food and the berry, you know, like so hunter gatherer. That was a survival mechanism. That was that was we didn’t make it. Otherwise a woman in the world alone was dead. Dead can’t survive by herself. So they needed men to protect them, but also to provide for them. Men would go hunting and come back and bring the food, plop it down and go. So, uh, you ladies take care of that, please. We’re going to sit by the fire and talk about how little Johnny almost lost his arm. It was great. It was funny as hell. And men sit around the fire and the woman, like I say, thank you for the hunting. We’ll take care of the food. And when the men recover, because men need to recover in order to do it again the next day. So that is nature at its best. So. So what’s happening in our culture is we decided that that’s old school.

Andre Paradis: It’s on. It’s, you know, not important or that we lost the depth of why that works so well. And so we talk about 5050 and go girl boss babe, that’s all fine. Right? And then we like shame men out of being masculine because they’re toxic and dangerous. Well know that the boys are dangerous. And that’s a whole different topic. There’s different types of men, right? The boys are the ones that are dangerous and toxic. Those are the rapists, the killer, the the con men. Right? Men are not like this. Men provide, protect, cherish, give support, lead. They put their arms around their family and protect it all instinctually. No manipulation needed. We lost track of that. So what’s happening that I see where people struggle is man is still the man’s role in culture is not changed one bit. In order for a man to be respected by women, other men and the culture, they have to get their lives together. They have to conquer something. They have to fight for something, build something that’s relevant, makes them feel relevant. That’s difficult. The more difficult, the more respect he gets, right? Self-respect and respect from the world. And we go, wow, look at him go. It’s amazing. That was a good way to go. So men are still expected to be traditional that way.

Andre Paradis: That’s very traditional roles. So men are expected to still be traditional provide protect cherish give support pay pay pay pay pay pay pay pay. Now I have no problem with pay. That’s my. That’s part of my makeup. I will kill myself to make money, to keep, to keep my family in a comfortable state. That’s. That’s no problem with that at all, right? As my wife takes care of my my, my, the inside world more because we do both. But she does the inside world more. The yin yang of that is beautiful. She gets to be with my kids when they were little, right? She gets to be a mother. She gets to be oh my goodness, she she gets to work less because I do the brunt of the big work. So we lost track of all this. So again, men are still expected to be traditional. Traditional. Nowadays our role is not changed. But women have been taught to not be traditional and or to refuse to be traditional. So that’s a problem we don’t. We stop understanding the dance and the modern way is women masculine, men feminine, and that that’s the worst that’s ever happened to culture. Look what’s out there. So I could do this all day long. You got me going, all right.

Trisha Stetzel: No, I so I’d really like to understand how this plays out in the workplace. Right? And I’m not talking about building relationships and falling in love in the workplace, but because women have assumed these different roles or been taught to take on these different roles or avoid the other role. Yep. These are different in the workplace. Yeah. So let’s talk about that.

Andre Paradis: Hold on. It’s funny you say this because I just pulled something that I was working on. Oh, yay! Woo! Okay. Just in case there’s a backup. It’s so cool. So. Well, the thing is, again, the same issues, the same problems that we we face in relationship. Men and women in close relationships. The same thing happens at work. Okay. Women are more emotionally driven. It’s just a fact. There’s nothing wrong with that. Men are more logically driven. That’s just a fact, right? So, but when you consider oh, we’re going to go there, let’s go there.

Trisha Stetzel: Let’s go there.

Andre Paradis: So if you consider That, as simple as it is, men have two worlds and women have one world. And let me explain really quickly. So there’s two. I am two people. There’s me at work and me at home. Okay? Right. There’s me at work. The conqueror, the fighter, the warrior. The the busting every door down. Like I’m a I’m an animal, right? But not at home. So at home, it’s God. You get daddy energy, you get husband energy, you get pulled back energy. You get community energy, right? Same man. Two different energies. Right? You ladies have one world, okay? It’s. It’s all connected. It’s all together. It’s all of us. It’s it’s sweet. It’s want to be pleasing and pleasant, right? And so in that there’s a lot of talking because that’s how you ladies connect. And you do this to us at work, and we look at you like, why are you talking? Get to the point. So the same thing you do to your husband when he comes home and he’s tired. But you want to connect with him by talking. Often you’ll see him glaze over and you feel, oh, he doesn’t care, doesn’t love me because he doesn’t want me to know he’s tired. He’s tired. Right? So not understanding our very basic kind of instinct and drives as opposites will have us collide. So at work women in bringing all. So I’ll give you an example. Right. If I’m working with my buddy John, you know, and we’re at work, let’s say. Right. And I go, dude, so I need this on my desk by 4:00, please. Is it urgent? Got it.

Andre Paradis: Got it done. Right. Now, if Susie brings John the paper, she goes, hi. How are you doing? What? Good. What’s up? They’re like, oh my goodness. So how was your how your your your weekend. Because then you guys go out of town with little Johnny. Is he okay by the way? I know he was sick last week, right? He’s like. And and about. How about little Lillian? How how’s she doing? Oh, she’s. Oh, she’s such a darling. And he’s looking at her like, what the are you talking about? What are you doing? Why are you talking? Right. But this is a woman bringing the personal. The personal connection. Because this is how you connect. You have to connect first before you get to the point. You have to connect first. Your connection often will have you go in circles and not even get to a point, just because the point is the connection. But at work it kind of inappropriate, right? So men will get frustrated, men will get irritated, and then you go, he doesn’t like me. He doesn’t want to hear from me or he doesn’t. If she’s in a position of power. Right. She’s a manager. She’s going to think he doesn’t respect me. 000. Right. And now, often you get resistance. Can you get to the point? Why? What do you want now? Oh, he’s got the tone. So now he’s actually again being disrespectful and rude. Right. So we have to write him up. So that’s what’s difficult because the work that same dynamic we don’t understand that we’re operating different operating in different places.

Andre Paradis: And then women joining us in the workforce now want us to adapt to their way because it’s more comfortable. And often men will go really like so I’m going to say something terrible. Are you ready? This is terrible. Are you ready? Go for it. This is so, so uncool. But they’ll get triggered. Let me explain it. I think you’ll understand it right away as soon as I say it right. Men naturally, instinctively know how to work together again. Because we get to the point where we’re working side by side. We don’t speak. We like Hunter’s side by side. We get it done right. There’s a hierarchy to us. We need somebody to lead us, you know, and the guy underneath. And everybody knows their place. Just like a football team, right? Everybody’s got their position. You know exactly what to do. And there’s a coach that’s natural masculinity. So men know how to work together instinctively. It just works. Right? You put them. You put ten men in prison, jail 24 hours. But by the time you open the door 24 hours later, there’s a whole hierarchy that took place that actually lines up with the testosterone. That was freaking amazing. It’s nature. It’s beautiful. So when you put women in the workforce with men, now we have to be sensitive. We have to be, you know, we have to like, uh, what’s the word? We have to be sweet and kind and connected and. Right. There’s a lot of feelings all of a sudden, which we don’t know what to do with, and it’s irrelevant for productivity. So we ended up with HR.

Speaker4: Mhm. Mhm.

Andre Paradis: And I’m saying this this is the terrible thing I’m going to say if, if we remove women from the workforce or to work with men HR goes away.

Speaker4: Mm.

Andre Paradis: Interesting isn’t it.

Speaker4: Yeah.

Trisha Stetzel: So my next question for you is I do a lot of work with assessments. So disk drivers, PCU, EQ, you name it. Do you think as you were describing people, generally speaking, men and women, do you think there are different versions of these human beings that they’ve learned something differently or they’ve been raised a different way. So they’re driven by something different, or they have better EQ or higher, uh, positive intelligence. Does that play in this space as well?

Andre Paradis: For sure. And I should have said that upfront. Right. Like to have these conversations, you have to allow huge generalizations. Sure. Yeah. Absolutely not. There’s no such thing as all men and all women. There’s no such thing as ridiculous. However, there is a norm, right? Which is typically about 80 over 20. Everything in life has a 80 over 20 rule, right? There’s 80%. That’s normal. The other one a hybrid I call them like or different. All right. So in this world of men and women, even though women are more emotional and men are more logical, the big the big generalizations, there’s all the mix in between because there are women who actually understand man’s world, that he’s different at work, that he’s different at home and do not bring their they you know what I mean? They know how to do this. And the women who are really good at managing or management position kind of instinctively know this. I’m going to say it. Typically they have fathers and brothers.

Speaker4: Okay.

Andre Paradis: Because fathers and brothers will teach a woman about accountability and get to the point and what’s appropriate or not, right? If she was raised by a mother only and daughters and sisters, I have them as client that doesn’t show up on the radar. It’s not you know, they pulled that feminine card because that’s how they drive. So there is a huge amount of flex. But the rule the norm is 80% 80 over 20, right? And ultimately we know that we both have masculine and feminine within us. So it’s even the balance within ourselves and how we show up in the world, in relationships and at work. That kind of differentiates you, me, from this one or that one and that one. So I have to be as a man. I’m a leader. If I’m going to lead my, excuse me, my wife and my family in the dance, I have to lead.

Speaker4: Yeah, but.

Andre Paradis: But like the dance, if I have to lead them, my wife excuse me with sensitivities. Otherwise I could bully her. I could crank her. I could break her arm. You understand? So if I’m a bully. Only without sensitivities. Yin yang, masculine and feminine within me. In order for her to let me want to dance with me. What? Like for her to want to dance with me just to and be vulnerable to my leadership. She has to kind of be comfortable with me and trust that I’m not going to hurt her. So I have to lead for her to know, to be able to get on the horse with me and we get to dance. I have to be sensitive to her. I have to be aware of her. I have to respond to like I, I all this signaling within the fingers without words. There’s a huge amount of finesse in that. That’s my feminine on the other side, you know, she’s got she gets to release and let go to be in a feminine. But she’s controlling her body. She’s doing everything I’m doing backwards and in a dress and high heels. It’s not easier, it’s different. And a lot of it is her masculine. Having to hold her space and be able to write, to be able to take, take care of her part. But in that when she’s vulnerable, she trusts me because she knows I’m not going to hurt her, and I’m not going to spin into a wall or a table, right. Or another couple that she can just completely let go of control. Surrender control completely.

Speaker4: Yeah.

Andre Paradis: The light inside of her comes on. She gets to be present in the moment, completely feminine. And she shines with this beautiful, like, glorious feminine glow. It gives me goosebumps. And no one’s looking at me. They’re all looking at her like she gets the glory of just being in a pure feminine. Because she could be in the flow and let me lead and trust. And she’s happy and she has to control nothing. She has to think about nothing. She completely gets the flow, which is the ultimate feminine. That’s the beauty, that’s the relationship. That’s men and women.

Speaker4: The dance. I love that.

Trisha Stetzel: Um, okay. So if people are already interested in connecting with you, what’s the best way to find you?

Speaker4: Oh.

Andre Paradis: All right. So. And also, I have two gifts to your listeners. What if you want? I have two gifts.

Speaker4: Okay. It’s exciting.

Andre Paradis: I think so. I think so, but again, you and I talked about this. My, my my God mission is to spread this to the masses.

Speaker4: Mhm.

Andre Paradis: You know, everyone’s confused. It’s difficult. You know women are women are hurt and men are lonely and vice versa. Right. And they do a lot of podcasts. I’m just trying to spread the hope. There is hope. There’s a modern way to do classical relationships, or there’s a modern way to do this that works long term. So there’s hope. Let’s do it, huh? It’s out there. You don’t get that right. Yeah. So anyway, so I do a lot of podcasts for that reason, to kind of open the channels and get people kind of hopeful. And I noticed when I do podcasts, I do many a week. Um, there’s two types of listeners. So I have two gifts. That’s okay. Okay. And let me let the listeners qualify themselves. So if if people have show up the first time typically in. Information seekers, they’re just trying to poke around at this masculine feminine stuff people keep talking about. I don’t get it. I’m a girl, right? I’m a girl. What’s the problem? So information. If you’re an information seeker, I’m going to send you directly to my email. This is my personal email. You go to Andre Coaching number one at gmail Andre and Dory coaching. Coaching the number one at gmail. And the subject box write irresistible book. This is the ladies. I will send you a copy of my how.

Speaker4: I.

Andre Paradis: Sell This on my website. This is called are you ready? Get this. It’s called the five feminine qualities high value men find absolutely irresistible. Ladies, this is my work with men. I do a lot of men’s work. This is man speaking. It’s 30 pages. It’s a workbook. You get to fill it in with your thoughts and your understanding of things, right? You get it? Just email me. I’ll be coaching one irresistible ebook. Boom. I’ll send you a digital version of it. It’s good, it’s good. It’s a gift. So information seekers. There you go. The other type of listeners that I notice are people who kind of go, oh, I get it. Yep, yep. Like it resonates. Like, this guy’s got something right. So NLP super super intriguing for people a lot. So if you’re a action taker right. Takes a little courage, but it’s kind of temperamentally typically if you’re an action taker on coaching one in the subject box. Right. Talk now. I’ll send you my calendar link. You find a place that’s open, and you and I are going to have a conversation for an hour or so about, you know, people call, people call and set up appointments like, you know, because something is not working. They find themselves in a loop. That’s the loop I’m talking about from the beginning, right? That NLP like that loop of childhood that we can continue to prove as adults.

Andre Paradis: So in 15 minutes, we find out what the loop is. Uh, because it’s simple, right? And then when you understand that there’s nothing wrong with you because a lot of people come at me with, you know what’s wrong with me? What’s wrong with me? What’s wrong with me? There’s something wrong with me, right? Because I can’t always attract the same. And it’s never going anywhere. And I’m hurt and I’m feeling abandoned and alone. We find a loop. And now and then. When you understand there’s nothing wrong with you. You’re just a product of your past and the false belief you create about that. We can clear it, you know. And then from there. What’s the dream? What’s the dream? Marriage and kids. If you’re younger, right? If you’re older, like, it’s long term relationships, companionship for the rest of your life. Yes. And then I’ll tell you, if you’re. There’s different ways to work with me to jump in. There’s many, many different ways. So. And then it’s up to you. But for some people, just that call changes their lives because they kind of understand it. And how broken are liberation. So those are my guests.

Trisha Stetzel: That is very liberating. Okay, I’m not done with you.

Speaker4: I still have some more questions. Oh.

Andre Paradis: Oh. Okay. Beautiful.

Trisha Stetzel: I have a a lot of conversations around women in the workplace. And how many of us, particularly in my generation, will just call it X genders, right? That that, um, that particular generation where women didn’t have women friends in the business place. Right. Because we were all vying for the same position and we were trying to be very masculine. Let’s talk about that. Like when I bring that up, I see you, right? You’re like, okay, I gotta get ready for this. Um, what are your what are your thoughts around that? Because there’s so many conversations that I have with women just like me having this same conversation.

Andre Paradis: Okay, so again, not sexy, just nature. Right? But sometimes nature is ugly because it’s about survival, right? But so as much as men are competitive with each other. Right. Instinct and history has taught us to work together. We work together. Everyone survives, right? Women competing for men, typically, or for the attention of men to protection. Protection of men compete with each other.

Speaker4: Mhm.

Andre Paradis: In the. You know, if you’re looking at my man, I want to kill you. I want to push you to the tiger myself. I’ll watch him eat you and smile. Right. Men can’t do that.

Speaker4: Yeah.

Andre Paradis: Just against the survival instinct. Right. So at work, when competition and getting ahead and survival is on the radar of ladies at work, which.

Speaker4: Is.

Andre Paradis: Masculine, that that mechanism kicks in 100 and all of a sudden, like, women will do what women do when they are competing or trying to get ahead is men use their fists. That’s how men resolve problems. Women use their mouths. So all of a sudden we have gossip, reputation, destruction, the smile on your her face, stabbing in the back when she turns around. Right. So this, this, this this is kind of how you fight. So at work with a bunch of women on the same floor often is that tension of she’s trying to get on top of me. She’s trying to get my job. Let me, let me just. Right. And then all this stuff kind of takes place, which is again, you know, something that the masculine at work doesn’t understand. Why is why is this an issue? You know what I mean? Why is it a problem? No. Okay. Air again. Really? Like, how do we get here? You see it?

Trisha Stetzel: Yeah I do, so what would be where? Where do we start? Andre? So, um, I’m a pretty smart person. And, you know, I realize that that type of environment wasn’t good for me, so I’ve removed myself from that environment. I have my own business. I run my own business. I do my own thing. I’m really happy with what I do, which is nurture others. And I have also started to build these groups of women that I can have conversations with, right, that I didn’t have in my past life. So I’m doing those things. But what are other things that you think we should be doing as a society to get back to being where we’re supposed to be?

Andre Paradis: Well, I mean, it’s supposed to be right according to the nature. And again, if you go against nature, you could go against nature all day long. Men and women, feminine men, masculine women, it’s against nature. But eventually it will bite you in the butt. Nature will win, and it’s going to cost you something that. Excuse me, you don’t want to pay for. I promise you, I could tell you stories, so I’m not going to go there. But again, if you go more in the flow of nature and understand each other. So I call it gender intelligence. Okay. Right. So as a man, if you want, you know, women will say stuff like, you know, I need so little, how come I can’t you can’t give me what I need. You know, I’m a dad. I get this, and men don’t understand what that means, because men quantify everything. This is our instinct, right? Big action, big rewards, big work, big money, right. Big Buffalo down. We get to eat big for a long time. You know what I mean? So men quantify it. This is instinct, you know. Naturally everything. So when you say I need so little like what the hell.

Andre Paradis: Like so I have to teach men that part, right? So it’s understanding each other’s instinct that is essential. Because if we talk about equality, which is, you know, equal rights, equal pay, of course. But what happened is now it’s become an equal being. Men and women are supposed to be the same. This is where everything falls apart because women are trying to make men like women. And men are like, why are everything like this, you know, and be more logical. And now we’re fighting again. So gender intelligence is if you’re a man, walk yourself over the bridge into women world and you learn, this is what I teach. Learn what motivates a woman, why they do what they do right. Her instinct. When you understand her instinct, you understand why she takes things personally. She’s not crazy. She’s a girl. It’s beautiful. But you have to understand, you know, as opposed to shaking your head. Oh, that’s what’s going on over there. This is what happened to me in that workshop, right? Like, oh, that’s what that is. Oh, that’s what that. That’s how this works. Wait. And you.

Speaker4: Just.

Andre Paradis: Do it. And all of a sudden, she’s lovely. She’s warm, she likes you. She’s feminine. She wants to be close. You get all the goodies. Understanding where she instinctively needs. And same thing with the ladies. If you cross the bridge into man world and understand what motivates the man, why are we stoic? Why we give you the one word answer? There’s a bunch of good reasons for this. There’s a lot of instinct and a lot of training for society and our parents in our life, you know, a lifestyle, her childhood. So get this. When women understand men more right, when you understand really our instinct. This is fantastic. 50% of everything you think personally falls.

Speaker4: Mm.

Andre Paradis: 50% of everything you take personally with men. I mean, your husband, your boyfriend, your boss, your brothers, all man On the ground because you go, oh, look, he’s just okay. He’s. And then when you know how to feed his instinct, right. Protect cherish give support, love, support love support protect protect, protect. Go. They’ll give you everything. The men will give you the world if you get, you know, provide what he needs instinctively to his nervous system, to his psyche, to his body. Like it’s just. It’s not that hard. It’s just we don’t know. So we have to learn about each other, and then we get to be we get to walk on the bridge from both sides, in the middle of the bridge where we actually have some understandings, some tools, some trainings and start dancing. And it takes practice because in the middle of the bridge, you know, it’s awkward because we’re so different. We step on each other’s toes, but then it gets a little smoother, and then we start communicating and using our tools. Right? Just like dancing. And so you get the flow of things and the more you practice, the easier it gets the stock in the communications. Right? That See how beautiful that is? So I always say modern relationships are like ballroom dancing. You cannot become a ballroom dancing couple unless you learn. You have to be taught this now. Back in the days, there was masculine and feminine. That was it. You made babies and you went to work. That’s not the way it is anymore. So how do we do this in a culture? You know, new culture is it’s tricky. But if you want this, it’s actually quite beautifully easy. Just say.

Speaker4: It is.

Trisha Stetzel: It is. And relationships take work. Right.

Speaker4: They just do.

Andre Paradis: Just understanding the other side is essential. You have to start there and start making each other wrong for not being the same as you, right? Like it’s not. That’s the exact opposite of what works.

Trisha Stetzel: This has been a fantastic conversation. I I’d love for you to share how long you’ve been with your wife.

Andre Paradis: 32 years.

Trisha Stetzel: 32 years.

Speaker4: So I’ve been my husband.

Trisha Stetzel: For 34, I.

Speaker4: Think.

Andre Paradis: 34. Okay. You win, you win.

Trisha Stetzel: No, know I’m not winning.

Speaker4: You are trying to win.

Andre Paradis: I’m a boy.

Speaker4: You win.

Andre Paradis: I’m a boy.

Speaker4: You win. Okay, I win there. Thank you.

Trisha Stetzel: I love it. There’s so much to learn about this topic. I would love to have you back on the show.

Speaker4: So that we.

Trisha Stetzel: Can, uh, dive into some of these areas deeper. I really wanted to focus on the workplace today, because I think that that’s a great place for us to start to have this conversation and then bring it into our own personal relationships with some of some of us are better at, uh, playing the dance or doing the dance right than others. And I think there’s so many people out there who want to learn how to do the dance. So thank you so much for being on, uh, folks, listeners, if you didn’t catch it, I’m going to put it in the show notes as well. But Andre is offering two things. One, if you’re just an information seeker, you’re going to send an email to Andre. It’s Andre coaching one at gmail.com. You’re going to put in the subject line irresistible book, and he’s going to send you that amazing book that he told us about, which is really amazing. If you’re an action taker, send the same to the same email address. Andre coaching one at gmail.com and put in the subject line talk now. Andre, thank you for being so kind to my guest today. It was a pleasure having you on.

Andre Paradis: Same to you I Trisha you did I do a lot of these and this is like the funnest this month. I want to say.

Speaker4: I told you you did. I win, you did.

Andre Paradis: And you win again. That’s true for you?

Speaker4: Yes.

Andre Paradis: You’ve had a trophy. I would give it to you.

Speaker4: Oh, good, I like trophies. Yes.

Trisha Stetzel: Thank you so much again. Andre. Andre parody. Thank you for being on my show today. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Project Equinox

Brent Rittersdorf with High Caliber Realty

March 12, 2025 by angishields

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Brent Rittersdorf with High Caliber Realty
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Brought to you by Diesel David and Main Street Warriors

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Brent-Rittersdorf-bwBrent Rittersdorf is and has been the Managing Broker of High Caliber Realty since 2015. His professional background in Real Estate and previously the hospitality industry by working in Corporate and Franchise Operations has been helping people and teams make wise decisions that produce favorable results for over 25 years.

While many people enjoy meeting people at a local Pub conversing over a beverage, Brent has always preferred meeting people by being the guy who pours you the beverage, hence his enjoyment of speaking, presenting, and MC Ing events in front of groups of people of all ages and size.

Brent has made countless presentations for many groups including Restaurant Operators, Franchisees, Entrepreneurs, Local City Parks and Rec, Business Associations, and even Officer Candidate School.

His message of Purpose and going 10 for 10 by illustrating a basketball story resonates with everyone, and whether the takeaway is learning about your purpose, having an aha moment on one of the 10 shots, or even buying a t-shirt, everyone walks away with something. 10-fo-10-logo

Brent has grown his business in Real Estate by being heavily involved in the community, leading and participating in the Business Associations particularly in Marietta and Kennesaw, which he resides in.

Brent’s purpose in Real Estate has always been to help you and your friends make wise decisions in Real Estate that produce favorable results, and now, he has expanded his purpose to simply help you make wise decisions that produce favorable results, by going- 10 for 10.

Connect with Brent on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc. please go check them out at diesel. David.com. You guys are in for a real treat this morning. First up on Cherokee Business Radio, keynote speaker, group facilitator, realtor, Mr. Brent Rittersdorf. How are you?

Brent Rittersdorf: I’m doing great. Stone. Thanks for having me this morning. It’s a beautiful morning out and I’m really looking forward to being a part of the show today.

Stone Payton: Well, it’s a delight to have you in studio. I got a ton of questions, Brent. All right. We probably won’t get to them all, but maybe a good place to start would be if you could share with me and Joshua, who’s also in studio with us. We’ll meet with him in a little bit. And our listeners. Mission. Purpose. What are you really out there trying to do for folks, man?

Brent Rittersdorf: Well, I got this keynote. I started creating it a number of years ago, actually. It was the head of had the privilege of being the president of the Marriott of Business Association. And they always have a theme of the year. And I had this theme. It was called purpose. And I started thinking about how I’ve always enjoyed speaking in front of groups of people, and I started thinking about this whole purpose message, and I came up with a linked a story from when I was in high school, believe it or not, to create a keynote speech called ten for ten How the Foulland Can Change Your Life. And it’s all about purpose and all about achieving your greater purpose. But the the t up is purpose is kind of a awkward word if you if you think of it. Because if you were to go to we probably how many you’ve probably been to what a thousand keynote speeches in your life.

Stone Payton: Yeah probably.

Brent Rittersdorf: Probably right. And you, if you heard a thousand of them, 999 of them are going to slide the word purpose in there somewhere. You know, they got to check off the box. It’s going to be in a PowerPoint slide. And then, you know, it’s almost it’s almost kind of like a, you know, you know, tee up this Oprah moment. You got a purpose and you got a purpose and congratulations on your purpose. Everybody’s got a purpose. Right. But what does that mean. You know, and when you start thinking about it and you start asking, people just go up to somebody and ask them, say, hey, what is your purpose? I don’t think a lot of people really know how to answer it. And so the whole ten for ten thing kind of came out of this story from when I was in high school about your purpose is your life, but ten for ten is how you achieve it. And so we kind of have some fun with it. It’s all it’s about basketball. I bring a portable basketball goal to the keynote speech and we we emulate what ten for ten is. Um, let me tell you what that is. Yes, please. All right. Well, when I was in high school, uh, I got to play on the varsity basketball team, and, of course. But I grew up in Maine, so I don’t know if you’ve ever. Have you ever been to Maine before?

Stone Payton: I went to a fishing camp there one time and had a blast, but I did not play any basketball.

Brent Rittersdorf: Okay. Yeah, well, Maine’s a Maine’s, not Maine’s. You know, it’s way up there. It’s a different part of the country. A lot of people have never been. It’s only got about a million people in the entire state. And I grew up in a small town in Rockland, Maine. It was a fishing village at the time, only about 9000 people. Um, you know, cue up the movie Hoosiers, because it’s a small town and it’s all about small town sports. And I got a chance to play on the varsity basketball team, and I was. I was like, the 11th man. I was like, the 12th man on the team, you know? So I wasn’t a starter. You know, I wasn’t anything, anything spectacular. But I was able to get on the team and we had this drill that we’d have to do every night before we could go home from practice. And that was make ten free throws, but not ten free throws, ten free throws in a row.

Stone Payton: Oh, my.

Brent Rittersdorf: So like if you got to shot number Josh, if you got to shot number seven and you miss.

Joshua Kornitsky : You start over.

Brent Rittersdorf: You’re going back. Going back to one right?

Joshua Kornitsky : I’d be there all night. Yeah.

Brent Rittersdorf: Well and that’s kind of what we felt like because, you know, in high school, you know, it’s 9:00 at night. You’re the last people in the gym, you know, you got to go home. You’ve got, you got you still got homework to do, and you got all this stuff that you got to do. And so the pressure’s on to make these ten free throws?

Joshua Kornitsky : Sure.

Brent Rittersdorf: So as a result, though, we ended up becoming very good at our free throws. And you know, everybody’s got their 15 minutes of fame. And my senior year in high school, we went to the Eastern Maine State of Maine basketball tournament, got to the semifinals, went out to a big league team, came back. They they tried to they tried to beat us. We get done with the game I get done. And and the coach is like, hey Brent, you know what you just did? And I said, well, we won. We won the game coach. We’re going to the finals. He goes, no, they put you on the line ten times and you made all ten free throws. You went ten for ten.

Joshua Kornitsky : That’s awesome.

Brent Rittersdorf: Yeah. So it was one of those little small town, you know, stories that, you know, even today, if you’re in the right, you know, group of people, the people remember those sets of games because that’s what’s important. You know, in a small a small town, you know, high school sports. And it became a, you know, I kind of buried it because when you get out of high school, everybody’s telling you, like, you know, forget all about that.

Brent Rittersdorf: Yeah. Go, go work hard. Right. Go make money. Go be happy. Go live your life. And. And I realized that over time, you know, we all do this stuff we call work, you know? And we’re supposed to make a lot of money, and we’re supposed to be happy. But I don’t come back to that question is when you ask people what their purpose is, it doesn’t connect because in order to really think about what your purpose, you have to think about what is it you really love to do, and know that you’re going to work hard and then have faith that the money will come. So this whole ten for ten on purpose thing is sort of flipping the script of understanding what it’s all about. And so I resurrected ten for ten. I named all the shots. So every shot has its own name.

Stone Payton: Oh sweet.

Brent Rittersdorf: Right. And so and it’s all about, you know, these shots kind of mirror your life. And so when you’re thinking about your purpose and you’re thinking about how you’re going to achieve it, you know, this ten for ten journey, we are going through it all the time and it almost becomes its own little language, if you will, like, you know, hey, I’m on. You know, yesterday was a lousy day, and I’m on shot number three. You know what the hell shot, right? And so they’re all. So all these shots, one through ten, all have their names. Everything from shot one from hopes and dreams all the way up to shot ten, which is cash money. And when you think about your life and all the things that you’re trying to do in it, these ten for ten, you know, these are just experiences along the way and it’s easy to win, right? When you make when you make a basketball goal, it’s like, that’s awesome. And everybody loves to win, right? But when you miss and you got to start all over and what is a miss look like. You know, I mean I mean people lose their job. You know, someone gets divorced, you have a breakup, you lose a client. You know, I saw real estate. You know, maybe the house doesn’t sell as fast as you want it to sell, you know, and the sellers are antsy, you know, like, when is, you know. So these are all these little misses along the way. And this is what ten for ten can teach you is it teaches you how to win, of course, but it also teaches you how to handle the setback of the emotion.

Joshua Kornitsky : Wow.

Brent Rittersdorf: What it is, is. So that way when you’re experiencing it, you’re like, all right, this is where I’m at. I know what I need to do, and I’m going to I’m going to push back forward through it. And so and all the shots have lessons. There’s lessons of practice. There’s lessons of promise. There’s lessons of accomplishment. And it’s just been a ton of fun to be able to do. And I you know, I got actually got the ten for ten brand registered trademark last year.

Joshua Kornitsky : Wow.

Brent Rittersdorf: Um, I’ve got the keynote. You got some handouts in front of you. I’ve got some hats, I’ve done some shirts. I’ve, you know, spoken about it in local local groups and, you know, just waiting for that one company that says, man, I want this message of purpose for my entire company to go out and travel around and teach them about purpose, because everybody can learn something from this.

Stone Payton: So the initial mechanism then for introducing this is right now speaking and promotion, just kind of getting the word out there coming on premium radio shows. Yeah.

Brent Rittersdorf: Premium definitely. We got we’re on Business RadioX. Come on. What are you talking about?

Stone Payton: But. But the ideal, the to dive into the work that that you intend to do. You want to be in that corporate environment, helping large and small and medium sized enterprises leverage these ideas?

Brent Rittersdorf: Yeah I do. And, you know, my purpose is always my purpose is to help you make wise decisions. And so when I’m selling real estate, I want you to make wise decisions in real estate that produce favorable results. But this is what this has evolved to over the years is I really feel like that I can share and teach people how to think and how to grow their career. And, you know, and it doesn’t matter whether you’re in a corporate W-2 job and you’re trying to, you know, you’re emerging professional, or maybe you’re an entrepreneur and you’re trying to figure out how to grow your business, or you’re just trying to raise a family. I mean, there’s all kinds of these shots have can emulate where you’re at. I even spoke to a group of, um, OCS officer candidate School for for the Army. And, you know, these guys were a year through almost a year through their entire school and we focused on routine, which is shot number four for them so that they could balance their lives with their, you know, giving to their country and giving to their family and then also doing their jobs as well. So it’s anybody can learn from it. So it’s been it’s been a ton of fun and I enjoy speaking in front of people. Everybody has to have like an outlet of what they do. Some people like to play golf. I like to speak in front of people.

Stone Payton: So at this stage in the development of all of this, what’s the most rewarding for you? What’s the most fun about it these days?

Brent Rittersdorf: Yeah, the most fun about it is every time I get a chance, like last week, I got a chance to speak to the Paulden Chamber of Commerce. And every time you get, you get to speak in front of a group. You you get the opportunity to watch people in the room of how they’re doing. So they’re either they’re either on their phone, you know, looking you know, as we you know, you’ve been to a thousand keynotes or everybody’s on their phone or they’re listening to you and they’re watching what you’re doing. And that’s that is so rewarding when you’re able to get up in front of a group of people and you have 99% of the people in the room actually just watching you and not, you know, being distracted by something else for, you know, 20 minutes of their life.

Stone Payton: So let’s map out what an engagement like you’re describing with an organization might look like. So I can envision maybe they do bring you in to kind of stoke the fires in the beginning, but then you’re talking about doing some real workshop facilitation kind of work or walk us through that.

Brent Rittersdorf: Yeah, you could take this program. You could take ten for ten, and it could be a 30 minute keynote, light hearted keynote. And just to kind of get the message across, you could do it. You could take it and make it into an hour keynote where you brought somebody up from the group, and everybody got to take a shot that emulated one of the one out of ten shots and expanded into an hour, but then you could take it and turn it into a half day workshop, maybe even a longer full day workshop where you break down every one of these shots so, you know, hopes and dreams is shot number one. Right? And when you’re thinking about your purpose and how you’re, you know, and we can talk about that in a second as far as defining and identifying it because it’s there’s three elements to purpose. You have to be able to define your purpose. You have to be able to identify your purpose. And then you got to be able to achieve it. And I think that’s really the big disconnect when people start thinking about, well, what’s my purpose? They want to be simple about it. Right, right. So we could talk about it in a workshop of something as simple as, like, all right, we’ll set you up is, you know, the purpose of things are singular, right? We want to make things very easy in our life.

Brent Rittersdorf: So, like, the purpose of a microphone is so you can hear me, right? So because if I step over here and I talk, right, you’re not going to be able to hear me in front of the microphone, right? Right. You can do the arm thing. Bring me back right in front of the microphone. But when you start talking about a person and you say, what’s your purpose? It’s like, whoa, you know, I got all this, you know, I got to work. I got, yeah, I got spiritual, I got my, my, my family. And how do you make all that happen? And so you start thinking about how do you define it. And, you know, and we talk about that and we start talking about how to identify purpose. And I talk about that at length. And I actually use my my dog Bronson as a story. We can talk about that later if you want. But once you understand the mindset of it, you could take each one of these shots, start with hopes and dreams and break down. What? What is that shot really mean, and what does it mean to you? And then actually have time where people can say, all right, well, what is your hopes and dreams? You know what you know? What are your dreams and understanding and getting past the mindset of, well, most people never even get to live their dream.

Joshua Kornitsky : Yeah, sure.

Brent Rittersdorf: You know, and that’s that stinks. I mean, it’s like you should be. Everybody deserves to be able to have a dream. But then the hope part of it is, is if you never step up to the line and actually take that first shot, whose fault is it? The person that never gave you the chance, or the person that’s looking back at you in the mirror to go for it so you could spend all this time and every shot you could talk about that. You know, there’s you know, the shot number two is the good luck shot. So you know, again, that’s, you know, half the people in your world want you to succeed. Good luck. Half the people in your world want you to fail or assume that you will. Good luck. You know. And so you can talk. You can talk about all these shots and. Right. And they all have these different meanings. And so you could go into a workshop where you break it all down. And everybody, everybody’s been on one of these shots at one time or another. Chances are you might be, you know, you might say, well, this is there’s 2 or 3 on this board that resonate with me right now. And you know, man, if you’re like, if you’re a professional and you’re in middle level management and you want to get that promotion to VP or something, you know, what are you doing to work on your, your, your craft and your practice and your promises to yourself to make these things happen so that you can get promoted? Or are you going to just play the the role of the a victim. When a peer gets promoted and say, well, that’s, you know, that’s not my fault or my boss is a loser and you blame all these people around you versus looking at yourself and saying, what do I need to do different in order to take this as a true miss and go back to shot number one and go back and get and get to where I want to be.

Stone Payton: So when it comes to you landing this work, how are people? Are you envisioning how people are going to find you? How are you going to find them? Like, have you cracked the code on the whole sales and marketing?

Brent Rittersdorf: I’d say the code is the code is still spinning a little bit. I, I keep, you know, my, my definition of purpose is love what you do so much that others will want to participate. So I’m in that moment where I just love what I’m doing so much and just looking for the opportunities to speak in front of people, whether it’s, you know, in a room or on a podcast to talk about the word so that others will say, hey, I want to hear more. I do, I am in the process of writing the book.

Stone Payton: Oh my goodness, of course. Yeah, because you don’t have enough on your plate.

Brent Rittersdorf: Yet, right.

Stone Payton: So write a book.

Brent Rittersdorf: I know, so I’ve got the brand, the brand is built and the publishers even said he goes, most people write a book so they can create a brand to go out and speak. He goes, you’ve done it. You’re already speaking and created the brand. And now the book is sort of the final touch. And I’m I guess I’m in in the mindset of that. It becomes a tool to, to hand to somebody who’s a decision maker for a company to say, yeah, he’s a he’s a published author on this and must be an expert because he’s got a book. So I don’t know. But that’ll be a great accomplishment for me to get that. I’ve got the website, so you know that. And the website encompasses, you know, the speaking side of me, the networking event that I host, my real estate side so people can find me all in one spot and and then ultimately after that, it’s just, you know, probably working with the publishing company to, you know, create that marketing. So I’m out in front of those decision makers.

Stone Payton: I have to I have to think that getting that kind of work, that corporate work, whether it’s a speaking engagement or the facilitation workshop, I would think that you would have to endure a great deal of trust with those decision makers very early on. And I bet you’re already experiencing that. Can you speak to that a little bit?

Brent Rittersdorf: Well, the decision makers, it based on my experience, you know, they they’ve got a they’ve got a budget. They, they’ve you know, they’ve got the money to spend. They can they can put the program together. But they also want to make their boss look good, and they don’t want to look bad in front of their boss as well. Right. So they they are going to be very cautious as to who they’re going to put on that stage. So you’re right, that trust factor is going to be a part of it. Um, there’s going to be that credibility. They’re going to they’re going to they’re going to be looking for that instant credibility. So like, oh, you do have a book. Oh, you do have a brand. Oh, you do have merchandise. Oh you do. You have spoken in front of other groups and ultimately, you know, I guess you know, I’m on shot one hopes and dreams. I need that one person to give me a chance, you know, to put me in front. So then I can say, well, I have spoken in front of these groups and this company and this person, you know, up until now, I’ve just sort of joked and it’s fun to joke about it because I’ve never been on Fox, I’ve never been on CNN, I’ve never been on, you know, in a movie. I’ve never I’m not I’m just a regular guy.

Brent Rittersdorf: Not yet, not yet, not yet. But, you know, that’s the thing I love about this message is, is that chances are anybody that’s sitting in a corporate room or room of sports players or trying to go to college or kids or entrepreneurs, they’re just regular people, too, trying to make a living. And just so many people go through this experience of life and they don’t have a purpose and they’re not happy with where they’re going. And, you know, for me, if I can change some of that, that’s just awesome. That’s just awesome. So I’m cool with being the regular guy. I was the backup in high school, you know, on that basketball team. You know, if that’s where I’m supposed to be the backup, you know, and and help people realize that, then that’s fine too. You know, and it doesn’t matter how I get there. You know, it’s all good.

Stone Payton: Sure. So tell me a little bit about the speaker, author, community. Have you are you finding that you do, if you look for it and take advantage of it, have the benefit of one or more mentors cheerleaders to kind of help you navigate this terrain because some of them have done what it is you hope to achieve, right?

Brent Rittersdorf: Yeah, a lot of them have. I mean, there’s some out there, there’s people that have come up to me and said, oh, you can you can make do all this kind of money speaking in front of a group. And honestly, I’m, I, I can’t I have not envisioned that. I’ve not thought about that. I’ve just been focused on creating a killer keynote and a killer brand that hopefully the rest of it will come The the the publishing company that is working with me on the book, its Ripples Media. They’re out of Atlanta. They they have been great because I have met a few people that have just tried to take your money. Um, yeah. You know, and coaching and all this and it’s, you know, and it’s, you know, it’s it’s, you know, shot number eight, you know, uh, is key to kicking the ass. You know, you write a check for coaching, and they just take the money and walk away and you’re like, wow, I gotta start all over again here and sell another house so I can fund this thing, right? Uh, but, you know, talking to different people with this company, the Ripples Media company, they have been excellent because they’re like, we’re going to help you write this book.

Brent Rittersdorf: And our job is not to get the book written. It’s to sell the book. We’re not. We want to we want to sell the book. So we’re going to take the time and make sure it’s right. And then when the book is done, we’re going to help put you in front of different people so that you potentially could help give you opportunities as well. So I really feel good about that particular, I guess, partnership and collaboration. And I feel like there’s somebody that’s truly willing to help. Um, the some of these other organizations you go into and you really, truly do feel like it’s kind of a good luck moment. You’re not really sure who’s there to help you and who’s there to just assumes you’re not going to make it. So I’m taking it, maybe slowly at first to make sure that I get the right people, you know, in my court, so that once this stuff is all done and we start meeting other people, that we’ve got a product that stands on its own.

Stone Payton: Do you find that engaging in this work, trying to serve people in this way, is also helping you grow personally, and even making you a better managing broker in the realty world? You got to be gaining. You’re winning all the way along, aren’t you?

Brent Rittersdorf: Yeah, the. Absolutely. Because if you’re doing something that you truly love to do, right, Everybody else. People want to participate. So they so people who are clients who have helped them buy and sell homes and then they hear this message, they’re like, this is really cool. And they want to be a part of it, and they’re cheering for you and they want to make it make it better. And as it relates to the business side of the of the real estate thing, there’s a couple of things. One, you know, I need to have a budget to be able to do all this ten for ten until it becomes self-funding. Right. So the more the more successful I am in the real estate side, then there’s more budget to fund, you know, the ten for ten project. So that’s important. But the the real estate side of it as well is all these things as far as practicing and being staying on top of the education in your industry and on top of trends and what’s going on and helping a client, whether they’re looking to buy or sell or, you know, work on their investment portfolio or commercial lease, all those things are real important for me to, to to be able to dial in the details because the details are really what matter. Right. That’s shot for routine shot. The details matter if you’re not practicing your details and practicing, and you never want to practice on your clients, right? So you want to be practicing and learning the different all those different details along the way. So when when it counts, you know, you’re you’re landing the plane, if you will, and you’re getting the keys and cash day and your clients happy, you’re happy and you’re, you’re moving on to the next client and helping them.

Stone Payton: So passions, interests, hobbies, pursuits outside the scope of the realty or the speaking work, anything you nerd out about that’s not this kind of stuff.

Brent Rittersdorf: You know, I wouldn’t say I would say nerd, but no, I like mountain biking. That’s a ton of fun. That gives me the opportunity to get outside and just clear the head. Yeah, I wouldn’t say I’m not a pro or anything like that. I mean, most of the time both wheels are on the ground. Uh, occasionally I’ll get a little bit, uh, you know, aggressive and see what happens. But when you’re out on the trail, you’re taking your mind is clear. Your, your you’re enjoying what you’re looking at because you’re out in the woods or out in the field or on a on a trail. And you’ve got to keep your mind clear and open to enjoy it. But you also got to keep your mind on the fact that, okay, there’s trees, there’s rocks, there’s roots. And so if you’re not paying attention, you’re going to fall, you’re going to crash, right? So it really gives you an opportunity to just completely clear your mind and enjoy what’s going on outside. And so I enjoy that a lot. I do enjoy doing some traveling. And my parents, they live out in Phoenix, so I’ll go out and see them a few times a year. I got I got a couple of cousins that live down in uh, down in South Central America. So that’s fun. And, uh, yeah. So I try to take 2 or 3 trips a year and do that stuff as well.

Stone Payton: Oh, great. I’m glad I asked. Yeah, you can learn a ton about somebody when you ask about those.

Brent Rittersdorf: You ask about it. Yeah. Central America on the Pacific coast has the most incredible sunsets.

Stone Payton: Mhm.

Brent Rittersdorf: Beautiful. Oh yeah.

Stone Payton: Hey listen before we wrap, I would love to leave our listeners with a pro tip or two uh, around just you know like this whole ten for ten idea. And look, gang, the number one pro tip is reach out and have a conversation with Brent. Bring him in to visit with your group. But to keep them sated between now and in that conversation, let’s leave them with a little something to to chew on.

Brent Rittersdorf: Yeah, yeah, I would say a couple of things as it relates to one that relates to purpose, and then one that relates to this art of ten for ten, you know, take some time and think about the word purpose and what it means to you. And maybe at night, you know, when I when I get done at the end of every, every presentation, I always challenge the listeners to go home before they go to bed is to write down what they think their purpose is and, and just and spend a couple of moments in quiet, um, and look at that person looking back at you in the mirror and think about what your purpose is. And if you’re your purpose is centered around just working hard to make money, to be happy, and you’re struggling with answering the question. Think about it as are you doing what you love to do and the work will come as a result. That’s probably harder than you’ve ever worked before, and then you have faith that the money will come on the backside. And I think you’ll find that you’ll have a you’ll have a better understanding of how to answer that question. And then as you jump into the ten for ten on how to achieve it, start right there at hopes and dreams. And if you if you’ve got something that you’ve been wanting to try to do and you haven’t been doing it, is it because someone you just want someone to give you a chance? Or is it because you you’ve been afraid to just try? And if you think about those two things, that’ll get you really a long way onto achieving your purpose. And like I said, I could talk about it for hours.

Stone Payton: Yeah, I believe you. And I could listen to it for hours. And it sounds like marvelous counsel. All right. What’s the best way for our listeners to tap into your work? Stay connected. Let’s leave them with some coordinates.

Brent Rittersdorf: Yeah. If you my website be rittersdorf comm. Uh, you can go there. You can go. You can type on Instagram. There’s not a lot of us. There’s not a lot of there’s not a lot of those. Um, you can you like. So Instagram, Facebook I’m on there too as well. So I’m on the I’m on all the typical channels LinkedIn you can, you know, feel free to friend me. Um, you know, go on to go on to the Merit of Business website. You can look at, look for our weekly networking event and just come on down. We’d love to have you.

Stone Payton: Fantastic. Well thank you. That was an inspiring and invigorating conversation. Hey, how about hanging out with us while we visit with our next guest?

Brent Rittersdorf: Is that okay to do that? I’d love to do that. Absolutely outstanding. I’m here. I’m here for the long haul.

Stone Payton: All right. Next up on Cherokee Business Radio this morning, please join me in welcoming back to the Business RadioX microphone. Joshua Kornitsky. How are you, man?

Joshua Kornitsky : I’m doing great this morning. Stone, how are you?

Stone Payton: I’m doing well. Did you learn anything out of that last segment?

Joshua Kornitsky : Uh, more than anything, what I learned is having a difficult last name makes it hard for people to find you. But the the ten for ten really, really resonated with me. So I’m really excited to learn more about it and I can’t wait for the book to come out.

Brent Rittersdorf: Awesome. Thanks.

Stone Payton: And we all know this guy, this Pharrell Middleton guy that is like the mega connector of Cherokee and Cobb County and probably places well beyond. So I’m glad he got us all. Got us all together. Uh, remind us if you would. Joshua. Uh, what? I won’t ask, I won’t, I won’t put you on the hot seat. Say, what is your purpose? But I will say, what are you doing out there? Doing for folks, man?

Joshua Kornitsky : Well, I’m I’m truly fortunate because I’ve had enough time and and have learned what my purpose is. But I learned that through an enormous amount of spectacular failure. Um, it’s the only way we can learn. My father taught me that right out of the gate. Um, what I do to help the universe is I’m a professional implementer of a business operating system called EOS, the entrepreneurial operating system. And I spend my time working with entrepreneurial organizations, usually between 10 and 250 employees to help them really get everything they want out of their business.

Stone Payton: You know, I asked Brent the same question, but I’m going to ask you, what’s what’s the most rewarding about that work, man? What do you enjoy the most there?

Joshua Kornitsky : So there’s a moment in what we have as a is a very structured process. We take these leadership teams through. But there’s a moment when the light goes on and when that light goes on, when you see the people that you are working to help understand difficult concepts, get it? That’s the most rewarding thing I get. That’s better than than anything else I could imagine because it truly does change their lives.

Stone Payton: I bet it does. All right, can we let the cat out of the bag, please, and share the real reason we invited you to be in the studio?

Joshua Kornitsky : Well, I guess the easiest way to say this is Stone and I have known each other for a little, a little over two years now.

Stone Payton: And we’re not. We’re not dating and we’re not getting married.

Joshua Kornitsky : No, but.

Stone Payton: It’s still a good team. Well, we are kind of getting married a little bit.

Joshua Kornitsky : Well, it’s more than dating.

Stone Payton: All right.

Joshua Kornitsky : Just don’t tell my wife. But Stone and I have had the opportunity to get to know each other over time, really more personally than professionally. And what came as a result of that was a clear understanding that we are deeply aligned in the core values that we live our lives by. And because of that, I am thrilled to say that I will be partnering with, helping, working with Stone and the team here and moving into to take more of the load off of Stone, so he has more time to continue to go and grow his business.

Stone Payton: Oh man, we are so excited about this partnership. Yeah. So you’re going to see and hear a lot more from Joshua in the weeks and months to to come. But as we continue at the network level to expand the network and place studios and communities all over the country. Uh, it’s just this is just the perfect opportunity to to team up with Joshua. Have you come in? I know you’re going to, uh, you’ve got all kinds of great plans. You’ve already added so much to the to the local operation. But, uh, this is going to be a lot of fun. So you’re going to you’re going to see and hear Joshua, uh, hosting Cherokee Business Radio, working with our clients who have their shows. And, uh, this is this is going to be a blast. Uh, and we’re getting started like yesterday, right?

Joshua Kornitsky : Yeah. And I hope everybody likes my voice.

Stone Payton: You do have one of those voices. I gotta say. That’s, uh. It’s, uh, that’s not really the reason that we teamed up with you, but it’s an extra. It’s an extra benefit that’s going to be.

Joshua Kornitsky : As I told you, my mother always said I had a face for radio.

Stone Payton: Absolutely. So lots more to come from. From Joshua. Gentlemen, this has been a really fun way to invest a Tuesday morning. Thank you both for coming, Joshua. I’m just as excited as I can be, as is the whole business radio X team. And, uh, Brent, I am so excited for you. What a fun time for you.

Brent Rittersdorf: Yeah. No, it’s a great time. It’s it’s it’s fun to be able to participate in it. And it’s, it’s I’m on my own ten for ten journey on this. So it’s a lot of fun. And Joshua congrats to you. Thank you as well. Maybe I get a chance to to come on another time.

Joshua Kornitsky : I look forward to it. You got to bring a basketball.

Brent Rittersdorf: Alright, I’ll get a basketball I got one.

Stone Payton: Well he’s the man now I got, I got no pull here. I got no way. You want to get something done at the Cherokee Business Radio Studio? You got to talk to Josh.

Brent Rittersdorf: I can’t, I’m not going to get any love. I just call you director.

Stone Payton: I’m just going to tell you, I don’t know. You have to call the boss. See what he has to say. Oh. What fun. Alright, until next time. This is Stone Payton for our guest today, Brent Rittersdorf and Joshua Kornitsky and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: Brent Rittersdorf, High Caliber Realty

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