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Search Results for: kids care

Building a Culture of Respect: Lessons from Home Depot’s Leadership Team

November 13, 2024 by angishields

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High Velocity Careers
Building a Culture of Respect: Lessons from Home Depot's Leadership Team
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In this episode of High Velocity Careers, Stone Payton facilitates a discussion with Tom Devaney, Michael Cabe, Paterson G. Nya , and Diana Fonseca Wilkinson. Tom, the Executive Director of Kennesaw State University’s Executive MBA program, discusses the program’s impact on leadership and organizational culture. Michael, a senior manager at Home Depot, shares insights on developing leadership skills among 45,000 company leaders. Paterson, from Home Depot’s HR software side, emphasizes respect and training, while Diana, a retail professional, highlights the importance of understanding workplace perceptions. The episode underscores Home Depot’s commitment to internal talent growth, respect, and community involvement.

Michael-CabeMichael Cabe is the Senior Manager of Learning Strategy, specializing in Ongoing Leadership Development at The Home Depot. With over 15 years of experience in leadership development across higher education, healthcare, and retail industries, he has a proven track record of creating impactful off-the-shelf and enterprise-wide programmatic development initiatives for leaders at all levels.

He holds undergraduate degrees in Sociology and Psychology, as well as a master’s degree in Human Resources and Organizational Development from the University of Georgia. Michael currently resides in Atlanta, where he continues to drive innovative learning strategies and foster leadership growth.

Connect with Michael on LinkedIn.

Paterson-Gueye-NyaPaterson G. Nya, MBA has over a decade of experience at The Home Depot, where he started as a Java Developer and held roles of increasing responsibilities.

Today, as a Software Engineering Manager at The Home Depot, he leads a team of software developers primarily focused on projects involving UKG Dimensions, a workforce management solution that optimizes employee scheduling, timekeeping, and labor analytics to enhance workforce productivity and ensure compliance.

In addition to his role at The Home Depot, Paterson is a co-founder and COO at TréoFinancial Inc., a startup whose flagship product, TréoWallet, is a digital wallet app designed to simplify money management.

TréoWallet offers features such as budgeting, payments, and expense tracking, catering to users seeking seamless financial solutions. At Tréo, Paterson leverages his leadership and operational expertise to ensure smooth and efficient operations. His commitment to building exceptional teams is instrumental in driving Tréo’s mission to provide top-tier financial services to Africans in the diaspora.

Outside of work, Paterson is a dedicated son, husband, and dad who enjoys spending time with his family.

Connect with Paterson on LinkedIn.

diana-fonseca-wilkinsonDiana Fonseca Wilkinson is a seasoned Merchandising, Sales, and Marketing Executive with a proven track record in omni-channel business strategy and execution. With extensive experience in negotiation, financial analysis, and category innovation, Diana has successfully led high-performing teams across notable retail giants.

Currently serving as a Director in Merchandising for the Power Tools Department at The Home Depot, Diana oversees a robust portfolio, managing Nailers, Collated Fasteners and Air Tools partnering with the largest, and most innovative, exclusive power tool brands in the industry. Her leadership has driven significant sales growth, through innovative strategies such as the launch of a personal safety customization experience on Home Depot.com.

Before joining The Home Depot, Diana was an Omni-Channel Senior Buyer at Bed Bath & Beyond, where she managed seasonal merchandising programs. Her strategic initiatives, including the introduction of new seasonal categories and a groundbreaking import buying process, yielded substantial profit increases and reinforced vendor partnerships.

Diana’s earlier roles include Vice President of Trade Channel Marketing at ArtSkills, Inc., where she elevated brand visibility through effective marketing strategies, and Senior Buyer positions at Walmart Stores, Inc., where she led cross-functional teams to achieve multi-million-dollar sales growth in various departments.

Diana holds an Executive MBA from Kennesaw State University and a Bachelor of Science in Business Marketing and Management from Centenary University, complemented by a minor in Psychology. She is a committed member of Lions Club International and the Network of Executive Women, and actively engages in professional development through leadership training programs.

Recognized for her exceptional contributions to the industry, Diana has received numerous accolades, including the prestigious Buyer of the Year award and the Sam Would Be Proud Award, reflecting her dedication to excellence in merchandising and team leadership.

With her dynamic skill set and passion for innovation, Diana Fonseca Wilkinson continues to make a significant impact in the retail sector, driving growth and inspiring her teams to achieve their fullest potential.

Connect with Diana on LinkedIn.

About Our Co-Host

Thomas-DevaneyThomas F. Devaney, MBA, CPA, is the Executive Director of the EMBA Program and a Senior Lecturer of Accounting and Finance at Kennesaw State University. With over 30 years of experience in both public and private accounting, Tom brings a profound depth of knowledge to his role as an educator and leader.

Prior to academia, Tom had a distinguished 25+ year career in public accounting at the principal/partner level, serving small and mid-sized entities (SMEs) and affluent individuals. His extensive business consulting experience includes tax planning, preparation, and representation, mergers and acquisitions, business planning and development, transaction due diligence, and operational consulting. Additionally, Tom has broad experience in financial accounting and reporting, encompassing the design and implementation of management information systems, manufacturing and construction cost accounting, and budgeting and forecasting functions.

Tom earned his Bachelor of Science degree in Accounting from SUNY-Oswego and his MBA in Accounting from Kennesaw State University. He holds active CPA licenses in California, New York, and Georgia. He is a member of the American Institute of Certified Public Accountants (AICPA), the Institute of Management Accountants (IMA), and the Georgia Society of Certified Public Accountants (GSCPA).

As the founder and senior partner of Devaney & Associates, Tom has demonstrated leadership and a commitment to excellence in accounting. His professional journey and academic contributions make him an invaluable asset to Kennesaw State University and the broader accounting and finance community.

Connect with Tom on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Stone Payton: Welcome to another exciting and informative edition of High Velocity Careers. Stone Payton here with you this morning. And of course, my buddy Tom Devaney, the Executive Director of the Kennesaw State University’s Executive MBA program. How ya been, man?

Tom Devaney: Been well? How about yourself?

Stone Payton: I’ve been good. It’s great to have you back in the studio. I have so thoroughly enjoyed producing this series. I’ve learned a ton, I’ve met some marvelous people, and I’ve really been looking forward to this one. You and I even got on a zoom call with Michael Cabe trying to plan this some time ago. We finally herded the cats. We’ve got them in here. I got a ton of questions for all of you. We may not get to them all, but I am really looking forward to this. Michael, it’s good to see you again, buddy.

Michael Cabe: Hey, thanks for having me. Good to be here.

Stone Payton: Maybe a good place to open up. Would you share with with me and our listeners your role in the organization and maybe a little bit about your career path, because you just have the coolest job. I think at one of the coolest places that I’m aware of, I love it.

Michael Cabe: So I work for The Home Depot, and I’m currently a senior manager of Learning strategy, and what that means is I help figure out what our leaders need to have. So if you think about the population that we have at the Home Depot that is considered people leaders, that’s 45,000 people that have direct reports. That’s the size of most large businesses in this country. So my job, in all honesty, is how do we keep those folks growing? How do we keep them developing? How do we keep them building leadership skills? And how do we make sure that we’re reinforcing the behaviors that we want them to see? Because if you think about those 45,000 people leaders, those people have to go home. So they also are working with their associates who have to go home. So how do we make sure that they are creating environments for themselves and their associates that when they go home, we leave them better than they came into the business. So that’s what my job is. How do we make sure that we have great leaders? We have the best leaders in retail out there, and it’s really awesome just to keep them on their toes and on their games. That’s what I do, uh, career wise, start out in higher education. So I worked there for several years, moved over into healthcare, where I helped build some pipeline development programs, and then came over into The Home Depot eight years ago, where I started off in our executive development program. So started with our most senior leaders helping them develop and grow. And I think that’s very unique in the fact that our senior leaders do the same thing that all of our leaders do. They’re always looking for growth. They’re always looking for ways to come in and do their jobs better. And we are pushing that throughout the organization. So that’s what I get to do every day. I get to work with our associates and help them understand, you know, how do I show up better today? Better than yesterday.

Stone Payton: So, eight years in, what’s the. What are you finding the most rewarding? What’s the most fun about the work these days for you?

Michael Cabe: I think the impact that we get to see, you know, we are doing some really cool things. I think, you know, I think there’s a misconception that at Home Depot, we just sell hammers. Yeah, we do a lot more than that. And when I talk with peers out in retail, we’re we’re not sitting here just saying, hey, here’s the best way to sell a hammer. We’re saying, how do you think about this? What do you think about the business? How do you build your business better? And in doing so and enabling you to do so, are the people that you work with every single day. So how do you grow them? How do you develop them? And Home Depot is notorious for building internal pipelines and building internal talent. And that’s what gets me excited every single day, is I get to see these folks day in and day out, grow and develop, and we get to be a little part of that. That’s that’s what keeps me up and what gets me up every day.

Stone Payton: So also filling out this all star lineup we have with us Paterson. Paterson, you’re in the software side of the of the work. Is that accurate? That’s correct. Yeah. So tell us a little bit about how you landed it. Because I could tell how much you enjoy your job. We had a chance to drink some coffee before we came in the studio, and it was obvious that you could see it in his eyes. You could hear it in his voice, the passion he has for the work. Tell us a little bit about the work and how one gets to do this kind of job.

Paterson G. Nya: Yeah, well, I started at a Home Depot a little under a decade ago, I believe it was on the 2nd of September, 2014. I still remember that date very, quite vividly. So when I started, I was a contractor basically working in our store systems. So we were working on resolving some of the issues that were coming from the store and all, and eventually got hired as a full time in HR. So I was responsible of multiple applications. I worked on things like I-9 compliance, and most recently I was working on the workday implementation. Uh, Home Depot was switching to start working, uh, just to have our users use workday. So I was part of that project. And, uh, while in the MBA program, I got a promotion which led me to a whole different side of the of the company still in HR, but this time around on Ukg dimensions. So I’m leading a team of nine people there, and we are doing great things for our store associates.

Stone Payton: How’s that for an endorsement, Tom? We got to carve that out, right? Make a promo out of it. I went to this thing that Tom is running and, uh, got a promotion. I think we’re done here. We’re good, we’re good.

Tom Devaney: It happens in every cohort, and almost 80% of our students get promotions while still in the program.

Stone Payton: Fantastic. And our headliner, Diana. How are you doing? Hi.

Diana Fonseca Wilkinson: Nice to meet you.

Stone Payton: And what are you doing? And how did you get there?

Diana Fonseca Wilkinson: Uh, so I’m a merchant for Home Depot. The home depot. I’ll go back to what Michael said. And how did I get there? I actually was hired in 2020 during the pandemic. June 22nd. I remember my first day to Paterson. I get it. And, um, during the pandemic, was hired as a.com merchant. And I was buying all of hardware for Home Depot. And so when you talk about hammers, I was buying all of the fasteners nails, screws and then, um, hinges, you name it, door locks. So all of the hardware for Home Depot for.com and just tremendous growth there. I did that for four years, and shortly after graduating, I actually moved over to the core side of the business and now I purchase all of. I purchase and sell because we’re merchants. We buy and sell all of the nailers and compressors and air tools for Home Depot, including the collated nails. And so it’s been quite a journey. I’ve really enjoyed it, I love it, and the program had a lot to do with my success.

Stone Payton: And if you buy it online, Diana bought it first. That’s right. That’s right. What do you like the most? What’s the most fun about to work for you?

Diana Fonseca Wilkinson: Oh, gosh. Um, the most fun about the work. The challenge of making sure that you’re taking care of not just the end user and the customer who gets it in their hand. Number one, getting it to them however they want to receive it, and then giving them the information that they need, whether it’s through.com or on packaging or any of those avenues, but also helping the store or our field, our store associates get the information that they need to sell it and take care of our customer. And so just so fun to see when you find an item, how many can you sell? And then knowing that a lot of the product that we sell help people in. You know, the thing about Home Depot is we’re there for them and some of their best times, right? When they buy a house, and they’re just so proud that they’ve been able to buy a house and to protect their family and provide. And then also we’re there for them. Sometimes when things are at its worst and something happens and the, you know, there’s a leak in the ceiling, or unfortunately, if there’s a natural disaster and being there for them. And so that is the most satisfying to know, is that we’re there for them during those times and be part of it.

Stone Payton: So we’re going to swing back around to Michael here in a little bit and probably get a far more detailed answer, but I would love to get some insight from this perspective on this topic from you and Paterson. First, I want to talk a little bit about culture at Home Depot and part of what is, um, the catalyst for asking this question. I’ve had a string of very positive experiences at the Home Depot, one of which is it’s really easy to get to and get back from my house. So thank you for putting it where you did right there on 92 and 575. But the most recent one really stands out for me because I went in. It was a younger person and I don’t even remember what I was asking for, but I was asking for the item and a little bit of advice on it. And you know what he did? He said, I don’t know, but I know who does. Come with me. And to me that you talk about a reflection of leadership and culture and leadership. To me, that was the epitome of a really strong leadership development employee development program, because rather than try to fan it off or whatever, he just flat out said, I don’t know, but I know who does follow me. And we got it and we got it handled. So I’m interested. How would you describe the The Home Depot culture?

Diana Fonseca Wilkinson: Uh, I came to the Home Depot because of the culture. I. A lot of people don’t know this, but when I started, when I started interviewing, um, I actually got an offer from Lowe’s the night before, and people at Home Depot don’t know that. But I guess now they do know.

Stone Payton: I guess they do now. All right. There’s edit mark, edit number one, but we just we refer to it as the blue brand and it’s way across the street. It’s hard to get to.

Diana Fonseca Wilkinson: We refer it to probably across the street. Um, and I didn’t I purposefully didn’t pick Lowe’s. And the reason for that was because of the culture that exuded when I was going through the interview process and the leadership that interviewed me and the people that interviewed me, it just came. It shined through. It was a no BS. Uh, we want to make sure that we take care of our people. The values that we have, we have an upside down pyramid where the CEO is at the bottom of our pyramid and at the top of our pyramid are our store associates, and we have our culture wheel. Our value wheel. And, you know, doing the right thing is on there. Creating shareholder value is on there. There’s just the it just resonates with me. And what’s great about our culture is that and what I could tell from the interviews is it’s not just something that they put on the walls. When you walk into the store support center, our home office is called the Store Support Center. Oh, wow. It’s not corporate office. It’s it’s the store support center. And when you walk in, it’s not just something that’s on the walls. I mean, people live it. We live it. We mean it.

Stone Payton: We mean it. I’m so glad I asked. And I believe you, and I believe that you believe it. Paterson I’m sorry you have to follow that answer, but you got any you got anything to say? About what? Can I answer.

Paterson G. Nya: So yeah, talking about the culture at Home Depot. It’s it’s really something that stands out, right? Just. Just like Diane says, the inverted pyramid, which you mentioned is part of the training. Like when when we come in, when you’re doing the different trainings that you’re doing, you have to take care of the customers, right? Us working at the store support center, we have to make sure that we are taking great care of our store associates because they are the front. They are the front line taking care of those customers. So if the store support center is not taking good care of those associates, that associate that told you that, I don’t know, but I know who can help you would probably give you a different answer. Right. So everything is goes back to the training. And Gabe mentioned earlier about the training that he’s giving to the executives and all. It kind of flows down. Right. But but one thing that I love a lot about working at the Home Depot is also the respect, right? There is a lot of respect, be it from the leaders downwards to the to the their direct reports or from their direct reports going upward. They are all about respect, and it’s one of the things that we values.

Diana Fonseca Wilkinson: On our value wheel. Wheels.

Paterson G. Nya: And for me, that’s even my personal life. Respect is very, very important. So I got into Home Depot ten years ago. I haven’t left since. I haven’t thought of leaving. I don’t know what the future holds, but yeah, I’m still here.

Diana Fonseca Wilkinson: So let me I’m going to share a story with you. Please. Um, when it comes to our culture and what we do, first of all, I’ll share this. We just had a fundraiser. We have something called the Homer Fund, and we also have a foundation. And the Homer Fund is, um, money that the company raises the associates within donate in order for if there’s something that happens to another associate in their time of need, that we can give them a grant or we can, you know, help them. We just raised internally at the Store support Center, just from the merchandizing division, $215,000 to donate that we just raised. And since the hurricanes, we’ve had a lot of associates that have been affected. We’ve donated over $500,000 to our associates in need just to make sure that they’re safe. I mean, our company, we we build buckets with equipment and, you know, water and food, and we have gas trucks that go to the stores to where the associates are located to make sure that they have gas, that we we fill up tank tankers of gas and send it out to those disaster areas. It is just absolutely incredible. And the thing is, is that we build stuff and, you know, the other foundation that we have our our foundation that we do.

Diana Fonseca Wilkinson: And, um, a lot of that money goes to veterans, but we don’t just donate money and equipment to veterans. We get out there and we build veteran homes. We go out and we help people build their houses that are in need. We’ve done it for Atlanta. Habitat for humanity. We work with our vendors. We don’t just get the supplies like we’re not just sending money. Like I have, I have swung a hammer. I have framed out a house. I have built a deck, I have, I have you name it, I’ve done it. You want to know how to do a project? We get out there and we get our hands dirty and we roll up our sleeves. Every single one of us at the store support center. And frankly, also our associates in store and anywhere in the distribution centers, we roll up our sleeves, we get out there and we do it. And I don’t know of any other company that can actually say that they do that. So yeah, I can pull my wallet out and give you some money, or I can go out there and actually build you something. And that’s what we do.

Stone Payton: I love it, Michael. Yeah. Go ahead. Yeah.

Michael Cabe: I was actually going to say last Thursday we had 175 folks from the HR team actually go out, and we worked in Atlanta on four veteran homes where it ranged from exactly what you’re saying from we’re replacing the entire home, helping them renovate it to a ramp to get into their house, to just painting, to cleaning up the yard. So 175 folks from H.R. took the day and went into our neighborhood and worked and swung hammers and cleaned up yards and painted. And that is the mission behind the Home Depot is we’re not just here to sell you something here. We’re here to take care of you. We’re in your neighborhood. We are your neighborhood, and we are your neighbors. So that’s a big thing you feel at the Home Depot, and we.

Diana Fonseca Wilkinson: Don’t just come in and do, like the easy job of, like, sometimes, you know, painting is a little bit easier. I mean, I have I have hammered in Hardie board, I have put in siding on a house. We, we build.

Stone Payton: And that’s how you know, you’re selling good product, right. Because that’s what you’re buying the good hammer and your stuff.

Diana Fonseca Wilkinson: That we sell. That’s right.

Stone Payton: So Diana’s field testing this stuff. That’s fantastic to know. So, Michael, say more about this, this value wheel and this upside down pyramid. You know, if it’s not too proprietary, you don’t don’t share any secrets you don’t want to, but.

Michael Cabe: Well, it’s not proprietary, because if you walk into any store and y’all can’t see it where I am right now, but I am holding an apron that every single associate has and over their heart is actually our value will. Ah, and so you actually get to see these and we tell our leaders every single day, we tell our associates that as long as you are making decisions and you have run it through the lens of the value wheel, then you’re doing the right thing and you’re taking care of the customer and you’re taking care of our associates. So that is huge for us. And the other piece, you know, Diana mentioned here just a minute ago about the inverted pyramid. We believe in servant leadership. And there are there are some times at our high watermark. 500,000 plus associates at the Home Depot. There are thousands of job descriptions. There are thousands of titles. But at the Home Depot there’s only two roles. You are either selling a product or service to a customer, or you’re supporting someone who does. So there’s only two roles at the Home Depot. So if you think of that, our job every single day is to make sure that our customers are first, and then our front line associates have everything they need every single day to take care of all of the issues that our customers come in. So if you think about it, a customer doesn’t come in to the Home Depot just to walk around and peruse. This isn’t Macy’s, this isn’t another. They’re not coming just to look. Whoa whoa.

Diana Fonseca Wilkinson: Whoa. I was going to say I.

Tom Devaney: Do all the time.

Diana Fonseca Wilkinson: I walk down the hand tools aisle and tell me how many people you see going, oh, I’m wife’s just looking. I’m just looking.

Tom Devaney: Wife says it’s my. It’s my candy store. Yeah.

Michael Cabe: Well, um, we got. We’ll talk later. Uh, but, you know, we do have those, uh, but for the bulk of it, if someone walks in our doors, um, they’re either looking to fulfill a dream or solve a problem.

Diana Fonseca Wilkinson: Mhm. That’s right.

Michael Cabe: And if they walk out of those doors empty handed and they’re not Tom, then we failed them. Right. So the culture here is how do we serve that customer. How do we make sure they are taken care of. And that starts with making sure that everyone knows what their job is. They’re either selling a product or service directly or supporting someone who does. And when you line up behind that mission, you understand we’re all going in the same direction. You know, we’re all sitting here working to make sure that we are removing roadblocks and ensuring that our folks have what they need to be successful. And that’s the culture. The culture is take care of those that have been put in your charge. Make sure they can live up to their highest potential, and make sure they can bring their best self to work every single day. That’s what Home Depot does. As we take care of people in the process, we build communities.

Stone Payton: Tom I find this inspiring on the one hand. And then if I were in your shoes, I would find it very intimidating. How do you help a company that has got. I mean, they’ve cracked the code on this thing. What is it exactly that the MBA program can bring here? That’s that’s actually adding value? Because I’d be a little intimidated going into this environment and saying, you know, I think we can help.

Tom Devaney: Well, really, in an executive MBA, we focus heavily not just on business acumen, but on leadership skills development, conflict resolution, how to deal with team members in a positive way to help grow them rather than cut them down. Listening to Michael, it’s inspiring because, you know, most big organizations have silos, and those silos turn into big barriers and they inhibit you from getting your job done. It makes it so complicated or gives me so many barriers to do something as simple as get someone hired to get get through personnel or make some type of change where you hear Michael explain it so simply, we got two roles. I love that. I love that you got you got how many thousands, hundreds of thousands of employees. And you say we got two roles. I mean, that really resonated. And I never heard something articulated that that concisely. And that message is easy to understand. Okay. But, um, two of them in the room going through the program and it’s good question for them rather than me, as how did the curriculum help them better achieve those objectives with their teammates, with people in other functional areas of the organization that they support, you know, handle them in a way that is in line with their culture, which is obviously pretty positive culture.

Michael Cabe: I want to throw something in there real quick, and it’s something I’ve noticed over my eight years. And then what I really would love to do is maybe to throw it to our our rock stars here. Just to really kind of emphasize this is Home Depot is a place where you can have a lot of careers, you can do a lot of jobs, you can do a lot of roles. You look at Ann Marie Campbell, who is one of the most incredible humans in the world. She runs all operations, y’all. She started as a part time cashier.

Stone Payton: Whoa.

Michael Cabe: What Home Depot does is we don’t like to share talent. We don’t. We like to grow talent. We like to keep it in house. And you’ll find that the top of our senior leadership, those folks came from working those hourly roles. So what I would say Home Depot really does is we’re really great at knowing who is the great talent, who is the right culture fit, and who we think can help move the needle forward and move the business forward, and then investing in them. And then they invest in themselves. And the two people you have sitting here in front of you are exact images of that. They were given an opportunity to invest in themselves. They did so and Home Depot said, thank you. Let’s leverage that. Let’s leverage you because you belong here. We need you to grow the company. So we want to help you grow your career. So oftentimes we have people that move into roles, and then we help them develop the skills that they need. And then sometimes it’s the other way. Sometimes they develop the skills that they need.

Michael Cabe: And we move them into that right role because we want to keep them in here. You know, these are incredible humans that are orange blooded. They get the culture, they know what’s going on. Now. They know a little bit more. Let’s leverage that and let them move forward. So you’ve got two incredible examples of how when you invest in yourself, the company will invest in you as well. What I did was I did a certificate program with Kennesaw, and I worked and I did a program where I kind of got the appetizer version. Yeah, and got to take some courses to understand what was out there. Uh, toying with the idea of coming in for an MBA. So, Tom, don’t don’t send me an application just yet. A little busy, uh, but, you know, I’ve got to experience KSU and what they’ve been able to deliver. And for me, it opened my eyes on business areas that I needed. But you’ve got two alumni here that are prime examples of investing in yourself. And then Home Depot rewards that.

Stone Payton: So I’ll ask you, Diana, what what made you pull the trigger on this thing? What made you decide to do it?

Diana Fonseca Wilkinson: Um, for me, I always wanted to get my MBA program. And it’s funny, when I started in retail, um, I had an executive who was like, you don’t need an MBA. This is an MBA. This retail thing, this company that you work for is an MBA. And, um, they weren’t completely wrong. But what the program did for me is it helped me gain confidence. It allowed me to be able to have the confidence to sit at the table and know that I understand what’s going on. Now, when I hear my earnings call and I hear competitors earnings call, or I hear a vendor manufacturers earnings call and what’s happening in their business, and how does that affect The Home Depot, our purchases. And then in the long run, our customer. And um, that was really important to me. But more than anything, what the program helped me do was understand where my strengths were and where I needed to lean in, and also how to control some of them, Because sometimes, sometimes your strengths can also be your weaknesses.

Stone Payton: That is an excellent point.

Diana Fonseca Wilkinson: And so I’m a very passionate person. If you can’t tell. And so you know sometimes passion sometimes there sometimes there actually can be a little bit too much passion. And you need to be able to just reel it back a little bit. The program at KSU and the MBA program was fantastic in helping me understand who I am, why the whys of how I think, the whys of how other people think, how to communicate and interact with them so that we can have I can share the vision, and we can have the direction and the vision to move in the same path together in order for us to accomplish our goals. It’s just a remarkable program. And what I also loved about it is It. You know, the executive MBA program doesn’t start at square one. We didn’t take accounting 101 all over again. It really says, hey, let me teach you. We’re going to brush over the fundamentals and give you a reminder, and we’re going to take you right to what you need to learn. And so in statistics, for example, yes, you know, we we did a couple of assignments or small assignments running um running analysis. But what they taught us isn’t you don’t need to really understand how to run all of these analyzes. You need to understand how to read it because you’re going to be at the table and someone’s going to bring a regression analysis to you. And you need to understand how to read that regression analysis. And so that you can make the decision that you need to make, unless you want to be a statistician and actually go do that, then go be in that field. Yeah. And so I loved that. And like I said, it just gave me so much confidence to be able to sit at the table, to have the conversations, but to know myself, to know others, and how to influence and how to unlock people’s talents and how to unlock my own extremely just, just extremely well spent.

Stone Payton: Now, Paterson, there’s a pretty heavy experiential learning. Is that the right there’s there’s a lot of like, really applying what you’re doing to some cases. Right. And having to interact with other people in my accurate about the curriculum. Did you find yourself working in teams and being part of a team? Yeah.

Paterson G. Nya: So so for me, going into going into the program from from the onset. Right. Uh, earlier in my career, I’ve always wanted to go into management. Right. So I didn’t want to do an MBA or a master’s degree immediately after I came out of college with a computer science degree. So my idea was, I’m going to go into the work field and see if I actually want to do this management thing, or if I’m going to be a gig and just keep going into technology. So, uh, six, eight years down the road, I decide that, oh, I really want to go into management. Right? And so I start looking and saying, oh, I’m an alumni. It used to be a Southern Poly, which is now Kennesaw took part of that. So, uh, it was an easy choice for me to go to Kennesaw State for the executive MBA. Right. And I selected the executive program because of the flexibility, the fact that the way it was sold to me, they said, well, you’re going to come to school once a month and just during the weekend. So I saw it as not impacting my, my work life. Well, uh, that, that that was not a very good calculation because you have to put a lot of time to, to, to, to go through the program. But, but but I digress. Right.

Paterson G. Nya: The most important thing that I took from the program for me was the ability, as Diane was saying, to understand my strengths was the ability to learn on those soft skills. Right. Because me coming from a me being an IT guy is usually just you and your computer, right? You you have to build something. You boom. They tell you this is what you’re building. You go, you can go in a silo or maybe you can pair program with someone else. But understanding working in a group of, say, ten people and understanding how different people are behaving or why they are doing what they are doing, how you are able to convince, are you able to convince people to go in a particular direction or not? Right. That is the value that I took from the executive MBA. So I don’t get me wrong. Prof. Devinney the financial part was good because I remember once one of my senior managers came and he said, hey, you’ve been doing this program for some months now. What? What have you been learning? And I remember it was after one of those earnings calls and I told him that, hey, look, you see those financial statements that are sending I can read them and really follow the money. I can understand what they’re talking about. He was like, oh yeah, maybe you should do a, a, a, a session where you’re explaining to people what it’s about.

Paterson G. Nya: I said, oh yeah, maybe sometime. Right. So it sheds light on a lot of things like the finance is good and all, but for me the most important thing was understanding myself, the people aspect of it, those soft skills, those that is what I was lacking in and that is what made me move forward. Right? One other thing that I got from the program was just tapping from different people’s experience, because the cohort is not just you’re not just sitting there with, you’re sitting with people that are at the top of their game in different industries. Right. And so every Saturday, every Sunday when we went to that class, me sitting there and listening to people talk about their experiences in their fields, like you have people that are top executives in their companies, and they’re explaining a problem that they may be faced. Right. You learn a lot from that. Me sitting in the at the back of the class saying, oh, I want to be a manager. I want to be a senior manager. I want to get into this management stuff. And I’m listening to these guys saying that, oh, when I was back there, this is what I did, this is how I did it. And all those are the kind of invaluable things that I took from from the program.

Stone Payton: Michael, clearly these two are life learners and if I understand the least little bit about this value, will the upside down pyramid, their journey is nowhere near over in terms of their professional development. Tell us what they might expect, what we might expect if we had them back in the studio two years from now, five years from now, there’s plenty for them to to do and to gain through your professional development curriculum, right?

Michael Cabe: Yes. And what I would also say is that Home Depot fully believes in investing in our leaders. So we’ve got two amazing examples of that right now. And you know, they’re leading great teams. So one of the things that Home Depot is going to continue to do for you all is we believe that learning doesn’t stop when you get the title. Learning doesn’t stop when you hit the goal. And that learning is something that you’re going to be doing all day, every day on the job and through your people. So we have programs for our people, leaders, and even for, uh, everyone else who’s not a people leader that says, hey, listen, here’s how we continue to develop you. We have ongoing leadership programs that happen that every six months or each half, we focus in on certain leader behaviors. So we have programs that are our leaders are getting exposed to. They’re practicing leadership behaviors. They’re learning something new. We even throw in some of that functional skill there. But if you think about the different roles that we have, the functional development has to be very siloed.

Michael Cabe: It has to be very specific. Leadership doesn’t. Leadership. We understand what we’re seeing, what what we as a company can do better. And so we love what our what our associates go out and they invest in themselves. They get these great skills. And then what we want to do is we want to say, listen, that’s amazing. Let’s keep you growing, keep you a lifelong student. Let’s keep moving that needle forward for you. And you know, Paterson, one of the things I love that you, you said is learning from other people. And we want to be able to do that. We have programs where most of the learning, if not 95% of the learning, is sitting around a table, just like we’re doing right now, saying, what keeps you up at night? How can I help? What can we do differently? And that is a keystone to The Home Depot. Success is we like looking around corners. We like understanding what’s happening out there. And development doesn’t stop with the promotion, the goal reaching or the degree. It’s constant.

Stone Payton: Your responsibilities, Michael, strike me as broad and deep. I’m trying to get my arms around. What a day in the life of Michael might. Might be like. Can you describe, like, a day or a week? Because you got a lot going on and I’m sure you’ve got some great people, people helping you.

Michael Cabe: But I work on an amazing team and there isn’t a typical day in the life. Uh, what I would say is there are seasons, and what that looks like is we are consistently out there talking to our leaders. What’s working? What’s not working? Where do you need help? And that has to be not just our store support. That has to be in our field and our stores. We have to be out in our supply chain. We have to be the folks that are listening at all, every single corner of the business. So every single day I’m doing some form of listening and that’s the coolest part of my job. I just spent three days in a classroom listening, and I have so much passion and energy to go back and do work. So what we do is we focus six months. Well, I focus currently six months at a time. What can we do for six months for that half on a leadership behavior? Where can we focus? Where can we move the needle? What can the entire organization look at. And then we validate that and then we measure that. And so a season really is what do you need right now. What is the business need. And then how can we help move the needle for our leaders. So it’s more seasonality. You know what. Yeah. What do you need today. Because what you needed six months ago. And if these folks in front of me can probably tell you, you know, we’ve had more change in retail in the past five years than the past 50 years combined. So for me to go and say, in two years, we’re going to be focused on X, Y, or Z. I can’t do that because we might have George Jetson’s car out there in two years from now with how fast things are changing. And so it’s always, what do you need right now? How can we help you be successful today? How can we make sure that in the next half, in the next year, you can win and get you those skill sets? So it’s all about just listening and then delivering what they need.

Stone Payton: So you mentioned a couple of terms that in my experience, not all leadership development, talent development people are super excited to talk about. But I have a feeling maybe you would be. You talked about validating and measuring. So you really are staying on top of this, seeing what’s working, what’s not tweaking it. Can you speak a little bit more to to incorporating that into a leadership development program? Absolutely.

Michael Cabe: So we have a survey that goes out to every single one of our associates. The voice of the associate. A lot of you all out there probably know it’s an engagement survey and we ask our associates, how are you doing? Is everything going well? What’s working for you? What’s not working for you? And what can we be doing better? These are long surveys that you’re open to. Comments. We get a lot of comments and then we break it down. We say you know you know is this the benefits issue? Is this a leadership issue. Things along those lines. And we break leadership down at the Home Depot into four main behaviors. And Paterson hit one of them. So respect, celebrate, develop and inspire. If you do those four things well you’re going to have a great team. So we are measuring those four leader behaviors. We have multiple questions that ask about that. And our goal is to always do a little bit better every half on those four behaviors. And where we see ourselves starting to slip, we go right back into them because we have the saying and you all have probably heard this. We take care of our associates. They take care of the customers. Everything else will take care of itself. So if we live those four leader behaviors, and we teach people how to show those and role model them every day, then we’re going to win. We’re going to continue winning. But we got to keep a pulse on that. Where are we slipping? Where do we need to be a little bit better? Where can we dive back in? Where can we reinforce. And so we measure that because if those four leader behaviors are strong, our cells are directly tied to that. We know that at the end of the day, we sell better when we have fully engaged associates, because those engaged associates take care of the customers. And if we take care of the associates, it all takes care of itself.

Stone Payton: One of the things that I’m really inspired by in hearing you speak specifically is, I guess the best word for it is simplicity. Or maybe it’s it’s focus. I got to believe that those four things lead to retention. Those four things lead to other specific green dollar results that everybody needs and wants to to generate. But I I’m inspired by the way at least you but it sounds like maybe it’s a product of the culture to are able to articulate in very simple terms that provide for some, some immediate and ongoing focus on the things that are really important.

Michael Cabe: Everyone wants to be respected. They want to feel developed. They want to be inspired to come to work, and they want to be celebrated for their wins. That’s four things we can in the leadership environment, focus on a million different things. You look, you know, we use Korn Ferry leadership. That’s over 30 competencies. I can try and have you be great at 30 competency competencies. You know Diana was saying this earlier. She’s like, listen, I know where my strengths are. I know where my opportunities may be and I know where to kind of take care of that. But if as a leader, you have so many things to do every single day, if I say there’s only four things you need to do to be a great leader, and if you’re good at those four things, the rest will take care of itself. So you have to drive that simplicity. We aren’t in a simple business. We’re not. We’re in a very complex business. If you think of what happens with our talent when you work at another retailer. So let’s say you’re working at a company like target. That’s a very different job than when you’re working at Home Depot. People don’t go into target and say, how do you how do you plumb a toilet? They don’t do that, but they come into our associates and they say, how do you plumb a toilet? And you mentioned it earlier. Someone says, well, I don’t know, but let’s find someone who does. Yes. And our associates deal with a level of complexity that a lot of other folks don’t, Do. We also work in warehouses? There are forklifts out there. There’s a lot of complexity that our associates have to deal with. So if we don’t lead with simple and very applicable, it gets lost in the noise. There’s just too much else to do.

Stone Payton: In just a few moments, I’m going to go around the table and get a little piece of advice, a pro tip about that you might offer based on your experience, your education, your experience within the Home Depot, for people who may be seeking a career or seeking to advance their career. Because I have a feeling you guys could drop some really powerful nuggets, so maybe be thinking about that. But before we before we go there, I am genuinely curious. And I’m going to start with Diana interest, pursuits, hobbies, passions completely outside the scope of what we’ve been talking about, about the work. Most of the people that listen to shows that I produce or co-hosts know that I like to hunt, fish, and travel. Anything you like to nerd out about that doesn’t have anything to do with this.

Diana Fonseca Wilkinson: Um, well, I think we were talking about it earlier. I’ve got two little girls, and so, uh, outside of Home Depot, my world really revolves around them. And my husband and I’m a soccer mom. I never thought I would be saying that, but I am. I’ve often thought about strapping a GoPro to my head and seeing if I could make a reality show. Out of all of the other soccer parents out there. Sometimes, um,

Michael Cabe: I would watch that.

Stone Payton: I would too.That’s funny.

Michael Cabe: Real Housewives with the soccer field.

Diana Fonseca Wilkinson: Yeah, exactly.

Tom Devaney: Do you drive a, uh, SUV?

Diana Fonseca Wilkinson: I do. I drive a Jeep, I drive the L so that it can have the third row.

Tom Devaney: I got it.

Diana Fonseca Wilkinson: Oh, yeah. Um, and we just got a new puppy. His name is Jersey. Uh, originally from new Jersey. It just happened that way. The the the people who owned him prior had named him Jersey, but. So, yeah, I mean, my world revolves around the girls and doing things with them. And I’m a big socialite, so I like to go out and I’m a foodie. I love to have good food. I’m lucky I’ve married a fantastic husband who cooks a lot. And so I got really lucky. And so that’s that’s really what I do. I’m very family oriented. My parents still live in new Jersey. They fly in all the time. Oh, neat. Um, and I mentioned earlier, I’m Cuban, so we’re again, that’s all very social fun. Dancing, eating, drinking. Family.

Michael Cabe: Way to call her out.

Diana Fonseca Wilkinson: Maybe a maybe a little rum and coke every now and then. Yeah.

Stone Payton: And, Paterson, you’re from a little east of Cuba, aren’t you?

Paterson G. Nya: Oh, no no no, no. So I’m from Cameroon, central Africa.

Stone Payton: All right. So what are you into, man, when you’re not doing the software thing?

Paterson G. Nya: Uh, more software out of Home Depot.

Paterson G. Nya: So together with some friends, in addition to the family and everything. But together with two of my friends we are creating. We’ve created started this startup in Cameroon. So it’s, um, we we are trying to, uh, give the possibility to ask people in the diaspora to be able to manage their money back home. So because we’ve had we constantly have this issue where, let’s say you have a business back home and, uh, you, you, you want to get money from customers or you want to send money back home and all. So you have to pass through third parties, right? Let’s say your mom, your brother and all. And if your mom spends that money, there’s nothing you can do about it, right? Uh, if your brother spends that money, there’s nothing you can do about it. You can’t sue your brother back. It’s going to be like a big family meeting, and they’re going to say, hey, what the hell are you doing? So. So our app is, uh, we want to use this app to, to make sure that the diaspora is able to take care of that. Right. So we are currently working on that. Working on getting the different licenses and all. Tough job. So thank you David for all those financial.

Stone Payton: Stuff really coming in handy over there too.

Paterson G. Nya: I’m not I’m not using it at work. But and I was going to mention that that’s one other thing that I got from the program. Right. Because on this startup we had three software engineers. So we were always thinking about the product, about how to develop better, about how to use the best technologies. Right. Then I started the MBA and I come back and I tell my two business partners, my two friends, and I’m like, look, we are spending too much time on the product. We need to work on the business and not in the business like we need to make sure that we are working on getting the business out there like this technology, we can spend the whole time and develop the best app, but if we don’t have a good business plan, if we don’t have proper financial statements, if we don’t really explain to investors that this is where what we’re going to do with your money, or this is where the money is going to be going. We’re not going to make it like so, so different perspective that I got from the program, right. So me coming back and being like, look, I’m not going to touch the product anymore. We need to start thinking about different things. But yeah, that’s one of the things that I do outside of work. But also most importantly is I’m a big family man, right? I do have two little girls just like Diane. And, uh, they really mean the world to me. Uh, I’m also very lucky to be married to a very capable, uh, wife, Monique. Small anecdote. She takes great care of the kids. Uh, just a little thing here. Last time I was passing in the living room and I saw my daughter. She was reading and aloud, and I’m like, turn to my wife. And I’m like, she reads.

Paterson G. Nya: She’s like what do you think I’ve been doing with her? Every afternoon when she comes back from school? I’m like, oh no, that is nice. That’s nice. And then I go back to my office and work some more. So so so but but yeah, I’m very grateful for that. But, um, hobbies I do love. Uh, I was going to say soccer, but I call it football.

Paterson G. Nya: It’s football. It’s football.

Paterson G. Nya: So I do love football. Right. The one. The real football. The real football. Kick with your legs.

Stone Payton: With the foot.

Paterson G. Nya: So yeah, that’s that’s that’s a big hobby of mine. Like I mentioned at the beginning of the show tomorrow I’m going to be watching the classical, so. Oh, very big on football. Yeah.

Stone Payton: So Michael, I don’t know when or where or how you’d find the time, but anything that you’d like to do outside the scope of the work we’ve been talking about.

Michael Cabe: Well, Paterson saving the world. So this is a really terrible have to follow. Uh, so, you know, um, huge wine nerd here. So I spent a lot of time in traveling for wine, going out and exploring it, seeing what’s out there. You know, it’s tons of fun to, you know, that’s something you can always learn something new about. And it’s so outside of my world of what I do every single day that you’re sitting here and you’re learning about agriculture and you’re learning about weather patterns and you know how just slight tweaks and changes can make a product just so wildly different. So that’s a lot of fun. So wine and traveling like Dana, you know, I love going out there and exploring. Atlanta has a crazy good food scene. And so getting out there exploring it, uh, one of my favorite things to do, in all honesty, is to try to rip off a restaurant. So out there and try something I’ve never tried before, and then go home and spend a couple of weeks just trying to make it.

Diana Fonseca Wilkinson: Oh, I’m glad you explained that.

Stone Payton: Yeah. Me too. At first I’m like, what is he doing?

Paterson G. Nya: I was going to say, that’s not….

Michael Cabe: I’m not a dine a dasher. So I pay my bills. But it’s, you know, you get a dish and you’re like, this is amazing. I think I can make this. And then you go home and you practice it, and you then it teaches you something different. It teaches you a new style of cooking, a new a new way of cooking. So, you know, love doing that, trying to myself and learning cooking from different parts of the world. That’s what I do. I have a.

Diana Fonseca Wilkinson: Question for you. Yes. Do you spit the wine when you’re in your wine tastings?

Michael Cabe: I’m not a quitter.

Michael Cabe: I mean, no.

Diana Fonseca Wilkinson: Just wanted to make sure you were enjoying it.

Michael Cabe: No. Always. Always. No, you don’t need one of those spitting buckets. No spitting buckets for me. I will make sure it’s handled.

Diana Fonseca Wilkinson: Okay. All right. Good.

Michael Cabe: If I don’t like it, I’ll just be like, thank you. And, you know, usually someone in our group does like it, so you can, you know, have your, your sip and then pass it to a friend.

Diana Fonseca Wilkinson: I like it. Sharing sharing sharing is caring. I love it. Absolutely.

Stone Payton: Tom, I know you’re 24 over seven helping people and making money, but I also know you got you have a couple of toys and you’ve got one parked out there right now. Are you into any new hobbies I don’t know about?

Tom Devaney: Not really, but I am getting ready to, uh, really start to slow down. Yeah. As you know, uh, I sold my CPA practice of January 1st of last year. The majority of it. Um, I took on the executive director role of the MBA program three years ago, while I’m still a full time professor. Across the studio is located in the innovation spot, which me and my wife run, and we have other businesses where entrepreneurs together. She’s amazing. Um, and I had a lot of eye openers last year, and I decided that it is time for me and Lori to enjoy life. Our youngest is 21 years old, bought a new Winnebago Navion 25 footer. The little the little Harley out in the parking lot. Our tow vehicle. She wouldn’t she wouldn’t get on two wheels with me anymore. So I had to sell my big two wheel bike and get a trike so that she’ll be back. She says, I’m too old. I might drop it. And I said, you know what? You’re right. So.

Michael Cabe: So you went back to training wheels?

Tom Devaney: Yes, I did.

Tom Devaney: Just as long as I don’t go back to diapers. I’m okay. Uh, you know so well. Well, so we are we’re we’re going to we’re going to really start enjoying life come next year. I am stepping down as the executive director January 1st, so I will continue in my faculty role. And I love teaching. And, you know, Michael’s an educator. You can you can hear his his enthusiasm about it and what drives us every day. I say it very simply, you know, in like three words, I change lives. And we literally do, you know, people come in so uncomfortable with some of the subject matter we teach and we’re like, you got this. This is not that hard. Just and take them to a level that they have the confidence that Diane talked about. And that is the most rewarding thing. I’ve had lots of businesses, I had lots of business successes, but there’s nothing greater than seeing someone else grow. And knowing you played a role in that, that is that’s that’s my drive in life and that’s what I love to do.

Stone Payton: Fantastic. All right, before we wrap, let’s get our our panel here to drop a little wisdom on us and we’ll just go around. We’ll start with your. With you. Michael, a pro tip, uh, anything to those pursuing a career, you know. Wanting to advance in their career. Drop some wisdom on a man.

Michael Cabe: I always believe in. We’ve all heard of the 80 over 20 rule, but I like to twist it a little bit. When you’re looking to make a change in your career, when you’re looking to grow. Your career, make a move or anything along those lines. For the most part, employers are willing to make a 20% investment in you as long as you have 80% of the skills that are ready. So as you’re thinking about what your next role is going to be, what your next job is going to be, what the problems are you want to solve. Make sure you have at least 80% of those skills that you can say, I got it. But if you’ll wager 20% on me to learn and grow in this role, I’ll learn it. But you got to tell them how you’re going to learn it. So the 8020 rule for me is if you’re looking out there, take a big swing. Make a change. Some people think it’s a massive change. You have to go from one industry to the next. It’s not. It’s that you’ve got to make incremental steps to learn where you’re going. Learn the skills that you need, get 80% of that well founded at least, and then folks will wager 20% on you as long as you tell them how you’re going to get that other 20%. So don’t look to do I’m going to do everything brand new. I’m going to learn everything brand new, and all of it’s going to be brand new. That’s too big of a risk. But figure out where your 8020 is and then start making slow pivots to the job you want to be. But always looking. How do I get that 80%, at least 80% skill set in the bank?

Stone Payton: Paterson. Again, I apologize for putting you in between two very passionate, articulate folks, but I know you might have a piece of counsel or two to offer. You had to follow Diana on another one. Now you got to follow Michael. Michael.

Paterson G. Nya: So for me, one thing I tell my mentees and most of my team and I got this from the program as well. Right? There are three things that you need in your career, right? If if you are going to want to grow and all, you cannot do it yourself. You need to get yourself a coach, right? You need a coach. You need a mentor. And if possible, you need a sponsor. Ah, it’s extremely important if you are going to grow in anything you do. Because we have kids, right? Our kids need us to to move in life, to do a lot of things professionally. Make sure you get yourself a coach, a coach. And what is it like? A coach is someone that listens to you and asks you tough questions and brings you to get to a solution yourself, right? A mentor is someone through whom you are going to learn, right? Through those experiences, you can learn to avoid some mistakes, right? And the last one, if you are capable of getting it. If you you can get it is a sponsor, and it’s usually someone who has power and is willing to use it for you.

Diana Fonseca Wilkinson: Great advice.

Stone Payton: And our headliner, Diana.

Diana Fonseca Wilkinson: You know, it’s funny, I have I have two things I would say when it comes to career one, and I know that people say this all the time, but find what you love to do and make money doing it so that you don’t feel like you’re going to work every day. And you know when you ask, what are my hobbies outside of work? My husband jokes all the time, but I can talk retail for hours. I just, I love it, I can talk about the economy, the things that are happening, the things that are happening out in the government and how that’s going to affect retail. I constantly I have retail brew on my phone, so I’m looking there. I want to know about, you know, what other retailers are doing, what they’re doing. Well, why is the a customer shopping that store? I am obsessed with retail. I love it, I love it that much. So I would say there’s for everything that people do. People love to do certain things, go make money doing what you love to do. And then the other thing that I would say professionally that has helped me in my career, from the day I walked into my professional long term career in retail is other people’s perception is your reality. And a lot of time, um, we say, well, you know, they think that this is what it is, or, you know, you’re trying to learn leadership skills or you’re trying and people have they they just don’t understand me or this is how I am.

Diana Fonseca Wilkinson: Other people’s perception is your reality. So how are you going to change other people’s mind about you? And for me, when I first started in in a corporate office, in retail, I would work from 7 a.m. in the morning until 10 or 11:00 at night. But the rest of the office was there at 6 a.m. in the morning and would leave by 5:00, maybe 530. No one saw me there late at night, and so the perception was that I wasn’t a hard enough worker. I started to wake up at 4:00 in the morning. I’d get into the office. I would run everyone’s reports and have it on everybody, including my leadership’s desk, by 6:15 a.m. so that when they walked in, they had a fresh report of what was going on on their desk. And and I would leave at night at with when they left. And just doing that, I remember the day that my boss walked in and said, gosh, I really appreciate you working so hard. All I did was change my hours. I didn’t change my personality, I just changed my hours. And like that, my the perception about me changed and suddenly I became a whole a hard worker. Other people’s perception about you is your reality and you need to figure out how to change their perception.

Stone Payton: Amen.

Stone Payton: Tom, thank you for putting this conversation together, man. You got to be beaming with pride to be hanging out with these, with these folks, and to know that you’ve had an impact on on their lives. Thank you for what you’re doing with the executive MBA program. Guys, I have thoroughly enjoyed. This has been such a marvelous way to invest a Thursday morning. I appreciate your insight, your perspective. Keep up the good work.

Diana Fonseca Wilkinson: Thank you for having us. Now we’re just going to I’m going to just sit here for a little bit and try to convince Michael to go into the MBA program at KSU, because I just I just feel it.

Stone Payton: You know, under the guise of a radio show, this is actually an intervention for Michael.

Michael Cabe: Wouldn’t be the first one.

Stone Payton: Guys, thank you so much. This has been a blast. Alright, until next time. This is Stone Payton for our guests today and everyone here at the Business RadioX family saying we’ll see you again on High Velocity Careers.

 

Tagged With: Home Depot

Claudia Vazquez With Elevink

November 12, 2024 by Jacob Lapera

South Florida Business Radio
South Florida Business Radio
Claudia Vazquez With Elevink
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DTLLogo-Blue-Bannerv2Claudia Vazquez, Founder of Elevink.

Highly collaborative, results-driven, and team-oriented individual with over 20 years of experience in the insurance and benefits industry. A leader who specializes in building and transforming organizations. Skill sets and experiences include strategy and planning, management consulting, Six Sigma/LEAN, customer experience, compliance and leadership of multi-site operations and enabling systems.

Her strong leadership skills, disability claim management background, cultural diversity coupled with a six sigma black belt make her a versatile strategic leader. She is passionate about the role Hispanics play in the market place, and helped create a Hispanic initiative for Unum. She was part of the NHBA (National Hispanic Business Association) National Board member from 2008-2010, was recognized in Washington DC by HACR as a Fortune 500 Young Hispanic Corporate Achiever.

She led Prudential’s Hispanic Business Resource Group (approx. 1000 members) strategy team and is the founder of Elevink, an organization that has a mission to support underrepresented talent tap into their potential to reach their success in corporate America. First generation Latina, bilingual, bicultural.

Connect with Claudia on LinkedIn.

What You’ll Learn In This Episode

  • What inspired her to write “From Dreams to Destiny”
  • 8 Guided Principles
  • Her work with Hispanic Star to support the Hispanic community in her area

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in South Florida. It’s time for South Florida Business Radio.

Now here’s your host.

Lee Kantor: Lee Kantor here, another episode of South Florida Business Radio. And this is going to be a good one. Today on the show, we have Claudia Vasquez and she is with Elevink. Welcome.

Claudia Vazquez: Thank you. How are you, Lee? Thank you so much for allowing me to be here with your audience.

Lee Kantor: Well, I am so excited to learn what you’re up to. Tell us about Elevink. How are you serving folks?

Claudia Vazquez: Yeah. So L’avenc started during the pandemic as a way to service underrepresented talent. I have been in corporate America for over 25 years and realized that the people that were outreaching to me for support, for coaching, for professional development, you know, career aspirations, topics of discussion, most of them were first generation, didn’t have role models that they could follow or ask questions to. And that’s when I. You know, I had an idea and I had a dream and I went forward and created L’avenc. So. L’avenc what it does is it creates a platform that has different elements of workshops that helps those underrepresented individuals or first generation that are entering the corporate arena to be able to learn soft skills or skills that are not necessarily taught in school, or the non-written rules of what you need to be able to navigate a corporation, especially, you know, fortune 500 companies.

Lee Kantor: So what type of kind of career paths are these people on and what level are they starting out at when they start having conversations with you?

Claudia Vazquez: The majority of them are entry level, where they are still individual contributors, so they don’t have a team. They’re not managing or leading groups of people yet, Or they are so that their aspiration, that’s the next step that they’re looking forward to, to becoming. Or the other one is those individuals who have been on a manager role but are now looking to go up to a director level where they will have different managers reporting into them. So those are the two groups that I seem to get the most interest from. And then we also have some that are about to graduate, and they want to get ahead of the game and they want to start, you know, getting their hands around, you know, what will be required for them. So we also have a small percentage of those individuals.

Lee Kantor: So do you mind sharing some tips or advice for we’ll go after both of those groups. Let’s start with that person that’s looking for their first job. Any tips or advice you would recommend for somebody who is going after a job? Is it something that you target a company and just start trying to figure out a way in there? Or do you just say, I have these, you know, desires or skills, and I’ll just put my name in the hat whenever, you know, I’ll just apply online to all the things like what would be kind of some advice you would share for that person looking for their first opportunity.

Claudia Vazquez: Yeah. And that’s a great question. And that ties back into one of the concepts in the book that we will be speaking about later on. Right. So I’m very clear with this individuals to talk about their North Star. I want them to focus as much as possible into the 5 to 10 years down the road. And sometimes that’s difficult, but that may sometimes be the starting point where they could go into that career path that will allow them to achieve their ultimate dreams or one of their main goal aspirations. So, for example, I understand sometimes business is tough and they have to apply it. And now with algorithms that are the selective portion of your resume, you have to make sure that you understand and know what can you do to make sure that your resume is has the keywords and has the elements that will be selected for that interview opportunity? But, um, but I will always ask them to start somewhat aligned to what their aspirational goal is. And and we have a method at living that we, you know, we call the the you can say the leap forward or the leap backward either way. So I ask them to go into ten years down the road and see what is the job that they would like to have. And then I ask them to go into LinkedIn and look for that role and look at that individual that already has that title and look at their career path. What did they do? Did they move around from companies? Where did they started? Does that give them some hints in regards of how could they get themselves started? And I mean, that’s one of the different exercises that we utilize. But but it’s always good to look into the future and then decide where they want to start so that they can concentrate their efforts at a good point, at a good starting point.

Lee Kantor: So now let’s talk about that person who maybe is already working for a while. You know, they’re they’ve been progressing a little bit, but now they’re ready for that next step and maybe get to this new level, maybe a management level, maybe now a director level. They’re trying to take that next step in their career. Do you have any advice for that person or any tips that they should be doing? And is it okay for them to, you know, go? You know what, this company was great, but and it might be a good launching point and maybe I have to jump ship over and go somewhere else, and maybe then I can really accelerate my career.

Claudia Vazquez: Yeah, but both are great options, right? So, um, the first thing that I do with those individuals is I ask them to, uh, read and learn about the Pi model. Uh, the Pi model, it stands for performance, image and exposure. And one of the most difficult concepts to understand is that what got you to that point where you are is probably not going to get you to the next place where you want to be, and you have, and you can be a very hard working individual. You can be super intelligent and, you know, like you can have been tapped for projects. But now when you are looking to grow within the organization, you have to help yourself be seen differently, be seen as that next level role. And that’s why this model is such a, you know, quick way to learn, right? But performance at the end of the day, you have to perform well. You have to master your job, you have to do a good job. But that only takes about 10 to 15% of the overall picture. Then the image are you being are you seeing? Are you consider as a person who has solutions? Are you seen as an innovative person? Are you being looked at for as a strategic thinker? And, you know, like there are several skills that depending on your, you know, on the job field that you’re in that you may want to start to, um, demonstrate.

Claudia Vazquez: But then the exposure is, who knows of you. How many projects have you or initiatives or outside of your job day to day? Are you volunteering? Are you taking a board, a role in another organization where you can start to expand your network and you can start to be seen as someone who has grown outside of the role, right? So it’s extremely important that people understand that it is something networking, it’s part of it. Right, etc.. Uh, and then sometimes the realization of looking into your current organization and have you already hit that maximum role that you might be able to get, or have you been passed down now 3 or 4 times, uh, in that given that opportunity, those are always good times for you to consider. Is are you at the right company for the next level that you want to achieve.

Lee Kantor: Because sadly, sometimes if you’re doing a great job in a certain, uh, in an organization, they’re like, why would I want to get rid of this person and move them somewhere else? They’re they’re not going to need to fill this hole. And they’re like, I’d rather them just stay here. That’s better for me. And then that sometimes forces your hand. You have to leave if you want to accelerate your career.

Claudia Vazquez: Well, and one of the, um, concepts that I always bring, or the mottos is like, every one of us is the CEO of our career, right? So going to that point that you just expressed my my recommendation is always that people need to have transparent and honest conversation with their managers all the time, right? Not only checking in for feedback, how are they doing? What can they improve, but also sharing their aspirations and talking about their individual developmental plan? And what are the activities, courses, conferences, opportunities that they want to put themselves, and they should be talking about that next level openly with their managers. So together they can co-create that plan and they can be looking at the succession planning for my role, because if I’m that good, I know it’s going to be a struggle. But it’s also important for me to say, hey, this person has, you know, some of the skills and talents I could start training. I could start showing so that you always have an exit strategy and you don’t fall into that category. But I agree with you. Sometimes those individuals that are really strong are the hardest one to let go.

Lee Kantor: And then you made up a great point about being proactive. This is your career and ultimately you’re in control of it to the degree that you can leave. So I mean, you have to take personal accountability for that because this is your career 100%.

Claudia Vazquez: And that’s why networking, attending conferences, Joining professional associations within your industry. There are so many different ways where you can just start to get to be known, but also where you can learn, right? You can learn the newest trends, you can learn about the newest technology vendors, etc. but you start to create a networking and an ecosystem, and then you hear about roles that may be popping up even before they actually become public, right? So you may get some other opportunities ahead of time if you’re strategic about the type of growth and how fast, right at the end of the day, one of the stories that I always share is when I started in corporate America and I had, um, my career path outlined for myself, I was having conversations. I knew as soon as I got promoted to the next level, I knew exactly what I needed to do to get promoted to the next. So day one of my promotion, I started working towards the next role, and within seven years I started from the entry level position of paying disability claims at an organization to be in charge of the entire business unit of more than 60 people. So I was I am still the fastest track that has been identified in that environment, but I knew exactly what I wanted. I worked towards it, and I stretched myself to the max to be able to learn what I needed to learn to be a, you know, a successful candidate when the opportunity came.

Lee Kantor: Well, so far it’s been great advice. And I imagine in your book From Dreams to Destiny, that is chock full of great advice as well. Can you talk about that book and the process of writing it?

Claudia Vazquez: Yes. So for the past three years, um, I had been outreached by the publishing company in regards of like, oh, are you ready for your book? And I just didn’t think I have the material? Or that I had what it takes to write a book? But 30 years of experience in in corporate America and also personal experiences. I’m originally from Mexico, and when my husband and I came to the United States, we lived in a car garage for five years. Uh, it was a converted car garage. It was converted into like a mini studio. And, you know, it was tiny, but but it allowed us the opportunity, or at least me to, you know, finish a master’s degree to be able to finish my bachelor’s, my master’s, and then also be able to start to save some money. So this book, it’s it’s a compilation of stories for the past 30 years from a personal perspective, from risk that have been taken and what I wanted to do. I’m a very practical type of individual, and I love when I read books and all this great stories, but I want I always want to know the how, like if I wanted to follow this recipe, what do I need to do? What are the steps? Right? What’s the methodology behind it? So the way that I created my book and that made sense for me personally, was to create the, you know, put down the eight principles that I have practiced all along this 30 years to be able to accomplish what I have been able to accomplish, and break it down with personal stories that reflected that particular, um, principle.

Claudia Vazquez: And then in addition to that, three methodologies that anyone can use so that you can pick and choose what resonates with you, but they all get you to the same spot. So the first one is you have to dream. I had plenty of dreams, right? So you have to start with your vision, your North Star, whatever your dream is when you were a child, and then from there, you know the logistics of planning, sticking to the plan, but then being grateful along the way in the journey, through the challenges that you get, and also the great and wonderful things that are happening. Um, lifting others, mentoring, feeling good about yourself. And there I talk about five different dimensions from a health perspective, spiritual perspective, and then Finding Your Tribe, which talks about mentorship, sponsorship, and, you know, how do you find that support system and those alliances that are going to help you move forward and then finally letting go? There are some things, and I think it’s part of our initial conversation. Sometimes we just have to let go to be able to get ourselves free from whatever is detaining us, from moving forward in other directions. And there’s things that we cannot control. Um, and we just must be ready to, to let it go. And on that particular chapter, I talk about my, uh, journey with, uh, breast cancer and, you know, hearing about the diagnosis and just kind of letting go of, you know, the fear and etc.. So it’s it’s a mixture of life with practical applications. Um, and some even scientific, uh, statistics, uh, you know, share there.

Lee Kantor: Now, um, how would you recommend that people handle setbacks and those kind of big challenges that come in all of our ways. Everybody has setbacks or challenges throughout life. There’s no escape from that in any in any life. But how would you recommend somebody kind of handling some disappointment or a failure or some type of kind of a something negative that they anticipated, something positive or neutral, and it ended up being negative. What is there some steps that you would recommend to handle that type of, uh, incident?

Claudia Vazquez: Yes, definitely. Um, and I think that I briefly touch upon that in, in one of the areas in regards of how can we create, um, optimism? Or how can we practice optimism? How can we develop, um, determination? Right. But I think, uh, behind any disappointment or any failure or any setback, there’s something that we could all learn from, right? I mean, it’s painful to learn that way, but I have, you know, my personal belief is there’s a reason why you’re being put through that situation. And most of the time, if you don’t resist it, but instead you take a step back, you analyze the situation, you learn from it, and sometimes you may have to let yourself feel you know the victim. You may have to cry. You may have to go through a little bit of that period of poor me. But then on the other hand, it’s like, okay, what can I learn from this? And then what am I grateful sometimes, you know, again, one of the stories that I share there is that when my family and I moved from California to New Jersey, we had made an offer for a house. We sold our house in California, and we were traveling across the country. And while we were traveling, we learned that the house that we put the offer on, that, you know, we were looking forward to move in, was no longer hours due to some legalities of the, you know, the couple that was getting a divorce.

Claudia Vazquez: So all of a sudden, imagine we had uprooted our family. We were on the way from California to New Jersey with our three kids, our dog, ourselves. We no house in new Jersey, no house in California, and new job in new Jersey. We had no family, no friends, no one. And we arrived and we had to live in a hotel for like 2 or 2 and a half, almost three months, while we started the search again of the house. Right. So anyone could imagine getting to a new city, new school for the kids, new doctors, I mean everything and anyone could see. Like, wow, that is a huge setback. But what happened? We ended up buying, getting to know the city a little bit better. We ended up purchasing a much larger, newer house. We had a little bit more time for us because we didn’t have to clean. We don’t have to cook, we don’t have to write. So we kind of enjoy the whole fact that we were living in a hotel, and we used that time to spend weekends going to New York and, you know, visiting a few. So it’s it’s your attitude towards life and, and how do you want to perceive those setbacks and disappointments? But everybody has their method. But I’m the type that likes to look for what can I learn, what can I be grateful of this and why is this happening? Right?

Lee Kantor: Yeah, I recently interviewed someone who used the word reframing like you have the the reality is the reality. But you can reframe the reality to something that’s more positive if you, you know, invest the time to do that. You don’t have to, um, take whatever happened as the worst thing in the world. You can see this. You know, we all can see the same thing and see it in a different way if we change our attitude.

Claudia Vazquez: Yes, exactly. So now we we think of that episode and I actually see it as a wonderful time.

Lee Kantor: Right. It’s an adventure.

Claudia Vazquez: Yes, exactly. Although having the dog in the same room with us, you know, for that period was a little bit, you know, and she was a big dog. But in any case, it all worked out really well.

Lee Kantor: Now, how important is it in your career now, especially as your career has progressed to invest back into your community and to really, um, help kind of the next group of people?

Claudia Vazquez: Yes, I have. Hot off the press news to share with you, uh, this past week. So so going back, I’m a full believer of giving back to the community. I have for the past 30 years, I have been giving back to the community, both in Mexico and the United States in many different ways volunteering for organizations, putting programs together, making um, tools accessible to those in need, um, you name it. I mean, countless of hours in different organizations. And because of of that commitment to the community and the consistent work for those 30 years, I have just received last week a honorary doctorate honoris causa by the World Leaders Organization. Uh, this is one of the highest awards that anyone in their lifetime can receive. And I’m very honored and humbled to have been one of those selected individuals. So, um, to answer your question, I think giving back and it’s one of the of the eight principles that I talk about in my good, it’s a must. We what type of legacy Do we want to live in our lives right? Yes, we should concentrate on ourselves and we should concentrate on our growth. And we should concentrate on, you know, us as the primary source. But then we have so much to offer, and we have talents, innate talents that have been given to us at birth that makes us different, that become our superpowers, and that we can share with others. So I have again made it one of the, um, chapters in the book. I have made it my commitment for life. And I just received this, um, amazing, you know, award that it’s, um. Yes, that has changed my life.

Lee Kantor: Well, congratulations on that. And, um, can you share with our listeners who is your ideal client? Who is your ideal candidate that you want to connect with?

Claudia Vazquez: My ideal candidate is anyone that is, you know, that has that voice in their mind that tells them, yes, you should go for it. And then on the other side they hear like, oh, you’re not enough, you’re not prepared enough, you don’t have enough experience. You should do, you know, like all those, you don’t have enough time, all those negativities. Those are my ideal candidates. I’d like to work with people who have the desire to let you know. Achieve something that they thought was impossible. Um, it doesn’t matter whether they’re starting on their career, whether they are progressing and now looking to change. I mean, I’m 54 years old and I just wrote a book. I just, you know, I started a company four years ago. I work full time. I’m a full time mom of three kids. And and when people say like, oh, I don’t have enough time, I’m like, I’m sure you can find some, right? So I love to work with people who are creative and who who can see the positive in life and who are ready to make a change for, for the good, for, for themselves and for the community.

Lee Kantor: So if somebody wants to connect with you and learn more. Is there a website? Is there a way to get the book? Like where should they go?

Claudia Vazquez: Yeah. So from dreams to Destiny, what’s something that we didn’t talk about, but I should mention is From Dreams to Destiny. It’s not just a book. There’s also a companion diary. And the diary is a workbook that I put together to match the concepts of the book so that people can actually, if they wanted to do self-work, they could start working on it immediately. So that’s one thing. They’re both available in Amazon. Uh, you can get the, you know, uh, hardcover or the soft cover. Um, I will be having three workshops starting in January. So people that buy the book can come over and we can have an open discussion. I can go more into the details of the principles. I can share more examples. I can answer some of their questions. That is already available through Eventbrite. We do have the first one scheduled that will be January 9th. I want to make sure people have the tools and the resources to get, you know, to start their year strong. So I this is completely free of charge, complimentary for people that you know can purchase the book. And then for L’avenc, yes, we do have a website. I also have so it’s WW w you know living.com. And then we also have Instagram Facebook and people can contact us um, whatever their method of connection is best for them.

Lee Kantor: And that’s l e v I n k.com.

Claudia Vazquez: Yes. Correct.

Lee Kantor: Well, Claudia, thank you so much for sharing your story today. You’re doing such important work and we appreciate, you.

Claudia Vazquez: Know, thank you for your time, I appreciate you.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on South Florida Business Radio.

Tagged With: Claudia Vazquez, Elevink

Supporting Georgians with Hemophilia, with Vic McCarty, Hemophilia of Georgia

November 11, 2024 by John Ray

Supporting Georgians with Hemophilia, with Vic McCarty, Hemophilia of Georgia, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Supporting Georgians with Hemophilia, with Vic McCarty, Hemophilia of Georgia
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Supporting Georgians with Hemophilia, with Vic McCarty, Hemophilia of Georgia, on North Fulton Business Radio with host John Ray

Supporting Georgians with Hemophilia, with Vic McCarty, Hemophilia of Georgia (North Fulton Business Radio, Episode 816)

In this episode of North Fulton Business Radio, John Ray interviews Vic McCarty, Chief Community Engagement Officer with Hemophilia of Georgia. Vic discusses the organization’s extensive work in supporting individuals with blood clotting disorders, providing education, resources, and specialized care throughout Georgia. The conversation covers Hemophilia of Georgia’s history, the impact on affected families, and the various events and programs that support their mission. Listeners also learn about Vic’s career journey in the nonprofit sector and the diverse ways the organization assists clients from birth through adulthood. The episode concludes with information on how to support and volunteer with Hemophilia of Georgia.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Hemophilia of Georgia

Hemophilia of Georgia (HoG) is a nationally and internationally recognized nonprofit organization that provides programs and support services for people with hemophilia, von Willebrand Disease, and other bleeding disorders. HoG is the only agency of its kind in the state and is dedicated to enhancing the health and wellness of the bleeding disorder community by providing excellence in comprehensive health care, education, advocacy, and the support of research to transform lives.

Since 1973, Hemophilia of Georgia has been providing blood clotting medications, home infusion training, educational programs, and clinical services. The Georgia General Assembly has honored Hemophilia of Georgia (HoG) every year for the exceptional work that the organization and its staff have done in serving the community of people with bleeding disorders over the past ten years. Dedicated to their mission, the people at Hemophilia of Georgia know it takes more than medicine to support the bleeding disorder community.

HoG works to enhance health care and quality of life, while actively pursuing a cure through research funding. Hemophilia of Georgia looks forward to the day when we live in a world where people live free from bleeding disorders.

  • HoG is a trusted resource for medical providers and offers rewarding opportunities for volunteers and donors.
  • HoG’s nonprofit pharmacy provides convenient home delivery of clotting factor and other medications at competitive prices.
  • HoG is guided by a volunteer Board of Directors that includes individuals who have a bleeding disorder.
  • For 50 years, Hemophilia of Georgia has provided a wide range of programs and services, including blood clotting products, home infusion training, education, and activities for people who have hemophilia and other bleeding disorders.

Hemophilia of Georgia exists so that people affected by bleeding disorders live as normally and productively as possible.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Vic McCarty, Hemophilia of Georgia

Vic McCarty currently serves as Chief Community Engagement Officer at Hemophilia of Georgia.

Since 2000, Vic has been involved in nonprofit organizations and fundraising, where he has been creating and improving signature events, managing budgets and timelines, and working closely with planning committees and volunteers. Vic is responsible for creating the Trot to Clot Walk event for Hemophilia of Georgia.

Vic also has a strong background in strategic and visionary planning, engaging community stakeholders, securing charitable support from corporations, and providing training for event committees and volunteers. He has worked with business executives, community leaders, college students, and internal staff on creating and implementing signature events as well as developing vision plans and timelines for signature events. Vic has worked with several nonprofit youth organizations, serving as both a volunteer and staff member.

Vic resides in Marietta with his wife, Shanie, and two kids. He enjoys traveling, cooking, spending time with family and friends, and volunteering with Georgia 4-H Foundation.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:35 Guest Introduction: Vic McCarty, Hemophilia of Georgia
02:01 Understanding Hemophilia
03:19 Vic’s Journey in Nonprofit
04:45 Community Engagement and Support
07:57 Family Support and Education
14:00 Patient Assistance and Resources
19:11 Fundraising and Community Events
21:51 Volunteer Opportunities
25:12 Success Stories and Impact
28:09 Closing Remarks and Contact Information

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

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Sylvia McNiel with Mary Kay

November 11, 2024 by angishields

Houston Business Radio
Houston Business Radio
Sylvia McNiel with Mary Kay
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Sylvia-McNielSylvia McNiel, known as ‘Super Sensational Sylvia’! Sylvia is a top Mary Kay consultant in San Antonio, driven by a passion for helping people that has fueled her 29-year career in beauty and wellness.

She brings honesty, integrity, and hard work to each consultation, always mixed with a splash of fun.

Beyond her business, Sylvia is a weekend enthusiast—diving into football, outdoor activities, and running with her friends.

With a love for travel, she’s gearing up for an exciting trip to Ireland to run a half marathon and explore the beautiful countryside.

Follow Mary Kay on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Trisha Stetzel here, bringing you another episode of Houston Business Radio. Today, I have an amazing human being with me that I met many years ago through BNI Business Network International. If you’re not familiar, you might want to take a look because it does create long lasting relationships. I’d love to introduce you to Sylvia McNiel, also known as Super Sensational Sylvia. She’s a top Mary Kay consultant in San Antonio and Houston. Now she’s built a beautiful team and she’s driven by passion, helping people. That has fueled her A 29 year career in beauty and wellness. She brings honesty, integrity and hard work to each consultation, always mixed with a splash of fun. Sylvia, welcome to the show.

Sylvia McNiel: Thank you. Thank you. Trisha. What a what. A huge, uh, intro to live up to. It’s it’s. Thank you, I appreciate that. Um, but, yes, I created it myself. You know, calling myself super sensational Sylvia. And a lot of times my my husband will, you know, when I’m not in the when I’m not super sensational, he will tell me that you’re not being very sensational right now. And I’m like mhm mhm.

Trisha Stetzel: Well we’re just going to call you triple S today. Okay. All right. Triple s. Well and we, we do have um I asked you to come on the show because you’re such a beautiful story to tell that I think people need to hear. But before we get there, I have a few questions for you. So the first question I want to put out there is I know that you’ve built a really strong reputation in Mary Kay, and it has been 29 years. It’s a long time to be in this business. So tell me, what initially inspired you to get into the beauty industry, and how has that motivation evolved over the last 29 years?

Sylvia McNiel: So I started my business 29 years ago when my I have three children. Um, and we, um, they were all under the age of five. My husband had just graduated from AMP, uh, school. He had an associate’s degree in in mechanical. He’s he’s a mechanical guy. Okay. Um, and he he picked up a Reader’s Digest book and was reading it, and there was an article about Mary Kay and my mother had. Has sold Mary Kay. She was selling Mary Kay at the time, and he would watch her leave, like around Christmas. He’d leave in the morning and she’d come back with cash, and then she’d leave again in the morning with some more baskets and come home with cash. And he was he was putting it all together. And he said, I really think you need to look into this business. I think it’d be great for you. Um, at the time, I, we had chosen to remain a single income family. And, um, so I wasn’t getting out of the house very often. I, you know, my wardrobe was was a mom wardrobe, sweatpants, t shirts, ponytail, hairstyle. Um, I did not wear makeup. And, um, you know, so I, I, you know, I opened my mind to it at the, in the beginning, I was like, I don’t want to do what my mom does, you know? We all go through that. And so I was like, okay, I’ll listen. And when I went to my mom, the home of my mom’s director, this beautiful woman, and, um, she just glided along and, you know, just diamond dripping in diamonds. Had a pink Cadillac, beautiful house. And I thought, what is going on here? Because everybody in that room was gorgeous.

Sylvia McNiel: Everybody had beautiful skin. Everybody was just happy. Everybody was happy. And, you know, it was just a different environment. And so when I heard about the opportunity, what really grabbed my attention was the fact that Mary Kay, um, the values God first, family second, and career third. Um, and the idea that you build your business with the golden rule in mind, and you’re always thinking of others, not yourself. And so it was a very servant type of, of business. Um, and then when I read Mary Kay’s autobiography, I realized she didn’t create the company to have awesome cosmetics and skincare. She built the company for women. And so I didn’t finish college. So my self-esteem was really below sea level. And so I was I was really, um, you know, trying to determine, do I go back to school? Do I, you know, what am I going to do? I can’t go back to school until the kids are older. And, um, this was an opportunity for anyone with a college degree. Without a college degree with a high school diploma, all you needed was your desire to reach a goal that was given to you in your heart. And so I was just like amazed. And I thought, what? And then I heard everybody’s stories and I just, I thought I could probably, I could do this. I could learn this. I’m not dumb. Um, I could read a book and follow things. And back then, you know, everything’s digital. Back then we had cassettes and we had videos. Tapes we had, um, had to.

Trisha Stetzel: Write everything down.

Sylvia McNiel: We had to write everything down and use a calculator. Um, it was so, so, you know, caveman style. But but I did. And so I learned. I learned the business. But, you know, I signed my agreement in two weeks later, we moved away to a town where I had no support. I didn’t have my family, I didn’t have I didn’t know anybody. All I had were the Mary Kay ladies there. And so they helped me. Um, Learn the business, and I learned fairly quickly. Um, because I always tell myself, you are a smart woman. Um, I learned fairly quickly that you hang around the women that have $1,000 sale every week. You hang around the people that have are growing, that are moving. They’re, you know, they’re having parties. They’re having, you know, so I that’s what I did. I just asked if I could be their assistant. And they were so happy. And I was like, okay. Um, and so that’s, you know, and in the 29 years, I will say it hasn’t all been, um, you know, it’s been a struggle. It was a struggle for the first probably four years because we moved. We moved every like 2 or 3 years. We had to move because my husband’s job. So I had to start all over every time we moved. And. But every time I got better, you know? I got better every move.

Sylvia McNiel: I got better and I, you know. And by the time we reached Indianapolis, um, my husband was working for United Airlines at the time, they they built a hub there, and. And I’m a midwest girl. I was born in Michigan, so I was like, yay, let’s go to the Midwest. Um, so by the time I got there, I, I had it down. I knew who my market was. I knew who I needed to be around. I knew how to, you know, make friends right away. Um, by then, the kids were teenagers. And that’s when I won my first Mary Kay car. And I built a team. Back then, you had you had to have 30 or 35 people on your team to be a unit. I had like 26. I had 24. I had a really, really, really strong business. And um, and then life happens. And the best thing about this business is you can pull back whenever you need to and you don’t have to get out. Mary Kay doesn’t kick you out. You’re an independent contractor. You own your own business. So life hit us and there were some challenges with my girls. Um, and, you know, and and that kind of fog. Um, I was young, and I began to listen to outside people, and they started saying things like, well, maybe you should start getting a real job.

Sylvia McNiel: Um, maybe you should look at going back to school. So and I listened and I thought, okay, I’ll get a, I’ll get a I got a real job. Um, and, and I went into the insurance industry for about ten years, and it was the worst mistake of my life, but it taught me many, many, many lessons. Many lessons. And, um, I realized I had a real job. Um, but, you know, I pulled back and I stayed in Mary Kay and I still went to the meetings, and my business kept me in business for ten years because I wasn’t doing any, any work that, you know, we call income producing activities for us. I wasn’t doing parties or facials and recruiting and keeping a team, and I wasn’t doing all that. But I still had a lot of people ordering from me. And, um, and I think a lot of that had to do with me because they trusted me and they they trusted my advice. They knew I knew every single product that I had on my shelf. And so at that time we moved from there to San Antonio. And, um, Mary Kay, that was the year Mary Kay introduced websites for all the consultants. So I just taught all my customers how to order off the website. Like, this is easy technology.

Trisha Stetzel: Yeah.

Sylvia McNiel: And that was yeah, that was back in 2011, 2012. And um, and I stayed, you know, in the commercial insurance industry for a while and did that, um, got the kids through, through, you know, high school and college and, um, all their dramas and everything going on. Um, and then we moved to San Antonio, which we knew we would do after the kids graduated, because that’s where our family, that’s everybody was there, and our family, everybody was aging and we knew we were going to come back. Um, yeah. And so I, we lived in San Antonio for probably six years, and then my husband got transferred to Houston, and and that’s when I moved to Houston and I was like, okay, this is the last move, um, that I would like to do. And at that time, I left my job. My job was getting very stressful. It was, um, my husband knew I was unhappy for a long time. And although I was making a good income and we were very, very, very comfortable, he he said, you know, you need to stop. This is not you. This is not who you are. You need to find something you would love to do. And I was at a networking event for, for the commercial for as a commercial insurance person, and I was getting ready to tell them that I was leaving my job. It was right around Thanksgiving, too, and I, um, I remember the president of that group standing up and saying, we’re going to have a membership drive next Thursday. Everybody invites somebody within, you know, your contact sphere, la la la la. And by the way, does anybody know Mary Kay lady? And I was just like.

Trisha Stetzel: It’s a sign.

Sylvia McNiel: I was like, what are you doing to me? So I fought it. I fought it for a couple of months. I was like, I’m not doing that anymore. No, I’m not doing it. Finally, I told her, I said, look, you know, I’m I’m leaving my job, but I’ll be your Mary Kay lady. I thought, well, why not? You know, I don’t have another job to go to. And and man, as soon as I said yes, all the doors opened up. Everybody needed a facial. I had probably close to 200 customers within a year. Wow. Just skincare. Just in skincare customers. Um, and I was back on target for a car, and I was like, what in the heck? And then we moved to Houston. And so I’ve been through a life of like, really, you know, challenges all the time. And I, um, I think it set me up for for what ended up happening, you know, and, um, so that’s that’s my story. And I landed in Houston. I kept my team in San Antonio. I still go back. Um, I’m building a team here of professional women who want a business and, um, who are teachable and trainable like I was because I didn’t know anything. And, um, and that’s that’s where we are today, you know, and now I’m, I’m, I’m in this position today.

Trisha Stetzel: Yeah. And, you know, so many of us do the job and try and be an entrepreneur. And it’s so hard to find that balance. And it’s so what a beautiful story that you’re able to hold on to that entrepreneurial spirit. Although suppressed for a few years while you had the job. Right, or the 9 to 5, uh, but you were able to pull that back out. And what an amazing business model for you to be able to do that as as a working mom. Right. And getting through that and being able to come back to it. And I know that honesty and integrity are such a core part of who you are, and that comes out in the story that you’ve told. And you’ve also mentioned, um, that you love to have fun. And that was even in your bio that I read. So, um, fun and business and this business that you’re in, how do you balance the professionalism of being a skincare consultant with also a sense of fun when you go in and work with your clients?

Sylvia McNiel: I, you know, if it’s not fun, if it, you know, and I heard this lyric from Pitbull at by the way, and he said, if you’re not having if you, if they’re not laughing, you’re not making money. And I thought he’s he’s absolutely right. Because, you know, women are just so stressed out and they are so busy. And for them, you know, for, for first of all, for somebody to host a party, it’s a lot of work, especially if you have kids and you have a big family and, you know, it’s a lot of work. But I do make it worth their while. And I always tell them, you know, I help them, I’m your partner. I’m going to help you. Um, so to get the you get women coming and they, they’re just there to help their sister or their sister in law. And they come like this.

Trisha Stetzel: Um, cross arms. Yeah, completely.

Sylvia McNiel: And they sit back and they and they tell me right up front, I am. You’re not taking anything off my face. And I said, oh, you’re absolutely right. I’m not. And I just leave them alone. I’m just like, mhm. And but you know, I make it so fun. Um, I’m never mean and I’m never, um, you know, I, I’ll tell them. Oh okay. Yeah I understand. No problem no problem. You know what. But here’s what I do. This is my here’s a secret. You can’t tell anybody else. I say, here’s a pen and paper, and you’re going to sit over here because all of us are going to. We’re taking our makeup off and we’re going to put it back on. But since you don’t want it, you know, you can take notes because I’m going to give you some secrets that you probably haven’t even heard before. And they’re like, okay, in the beginning, about halfway through that party, they’re like, okay, okay, I’ll all right, I’ll do it.

Trisha Stetzel: Give me one of those. I want to do that too.

Sylvia McNiel: And you know what ends up happening. A lot of them buy everything or they join me. They join my team. Yes. Yeah. And they’re like, I want to join. I want to I want to know more about what you do. And so, um, you know it. You’ve got to make it fun for people, even a facial. You know, the transformation. I talk about the transformation of a woman in a facial setting. Because a woman who has a facial, she wants that for her. That’s her thing. Okay, that’s. She doesn’t want to share it, you know, with anybody yet? She wants to she wants to experience it. And the transformation, you see from a woman who doesn’t wear any makeup and is learning how to take care of her skin. And then at the end of the appointment, they look at their face and they’re just like, you know, you can’t take the mirror away from them. They’re they’re transformed and they realize how beautiful they are. Mhm. You know, And that is it’s like, that’s the payday. I mean, for me, because that woman sees herself in a different light and, and all of a sudden now the, the relationship between that woman and I, it’s a friendship. Because I took the time to make sure she uses everything correctly, talk about her skin, understand what her concerns are. I never try to push anything. And then I come back and I teach her how to make herself look cute, you know? And then she gets all excited. I mean, I just did an appointment on Tuesday and and it was it was just unbelievable the transformation. And, um, and I, you know, I told her I this is my motto.

Sylvia McNiel: Now, I am here to serve women just like Mary Kay built this company for women. I am here to serve women and to show them they can be professional businesswomen speak professional business lingo, just like a professional who got their MBA. Because our training is so top notch. You know, it’s just incredible the training we get and you can still have fun. You can still be the band mom. You can still be the karate mom and and the the, you know, the comic con mom who took the kids all over Indiana, you know, because nobody else wanted to. And, you know, you can still do all of those things. Nothing in my life was ever, um, a question, you know, that there was nothing in it. There was nothing that made my business go south, that I didn’t do intentionally or did unintentionally and didn’t know I was doing it. It was not the kids. And when I asked my kids who are adults now, when I asked my son one time, you know, when I won the car and and I won that car, do you remember that? And he said, yeah. And I said, did you ever feel like I was never around? He goes, mom, I didn’t even know you had a job. Like, he was like, he goes, you were here in the morning when I left and you were here after school, and you were only gone a couple hours on the weekend. I never knew you had a job. And so I was like, okay, I’m going to record you one day, and you’re going to. You’re gonna have to give me that testimony. Mom of the year award.

Trisha Stetzel: Mom of the year award.

Sylvia McNiel: Yes. But, you know, you can have you really can have it all and and really create a business around your life. Yeah. Not let the business run your life. Yeah. And, um. Yeah. And so I learned a lot of that. Um, And mainly this year mainly. Yeah. So let’s.

Trisha Stetzel: Talk about that because.

Sylvia McNiel: Came to fruition.

Trisha Stetzel: Story. So as we um, you know are rounding out our conversation today, I really want to tackle this because I think it’s so important for people to hear. Silvia, you were in line for a diamond ring this year, right?

Sylvia McNiel: Yeah, I was in line, um, this year to win my first Mary Kay diamond ring. I had set the goal last year. You know, I was I was ready, I was working through and I was on target to earn a car. And so, you know, we were we were working, working, working. And on April 8th of this year, which is the day of the eclipse, um, my husband has had a motorcycle for seven years, and, um, we went on a motorcycle ride, which is what we do a lot of times, you know, we go with a group and we always ride with a large group. And, um, we decided to go to the to Bandera. I knew we were where we were going, and I knew that that was not a very safe area for motorcycles. And I told my husband, if it rains because it was supposed to rain that day, um, I did not want I wasn’t I was going to drive and meet everybody at the restaurant. Well, it was sunny that morning and the sun came out and everything was dry and and in Kerrville, we were in Kerrville. And so we went on our ride. And I remember I was thinking about this this morning, Trisha. I remember that morning when I woke up, I did not I always have my cross.

Sylvia McNiel: I’m a very faithful woman. And, um, I didn’t have my cross on and I didn’t, so I, I didn’t have. So I just woke up early, walked around the bike, and I just prayed over it. I just prayed, I prayed on the seat. I prayed on the handlebars, the tires, everything. I just prayed. And, um, there was a guy that was walking out of the hotel and he said, I said, hey, have a good day. And he goes, you too. And you be sure you come back. And I was like, I go, I will. I said, of course. And so we got on the bike and we took off. Well we’re, we’re winding around those, those hill country roads and it’s, it’s zig zag. And on that last turn we were almost to the restaurant and, um, my husband took the turn and it was just a little bit too wide. And at 30 miles an hour he hit the edge of the of the road, the gravel and the took the bike one way, and it flew through us another way. The direction that I went, or that my husband and I went was the direction of the edge of a hill. So we, you know, my husband was I sat a little higher than him. So he he immediately was thrown into a bush.

Sylvia McNiel: But I went through two trees and I hit the third, and the third tree is what saved me from going over the edge, because there was nothing else left, and I didn’t know that. So, um, anyway, so I’m in the tree. I never passed out, by the way. And and I literally was hanging in the tree, um, from my waist. And I had my helmet on. I had full armor, you know, gloves, everything jacket, full helmet. And I could hear my husband calling me so I couldn’t breathe. I had knocked the wind out of myself. And, um. And then I, you know, my, I, I pushed myself, you know, I was trying to push myself up and I could hear my husband say, don’t move. And I was like, I was trying to look, but I couldn’t see from the helmet. And I said, why, what’s what is it? And I said, I think I can get out. And he’s like, don’t look, don’t turn around. If you want to stand up, you can stand up, but come around. And so I came up to the top of the road and I did not know there was nothing behind me. I just thought I was in the grass. And so I was like, okay, I’m on the ground. Um, I walked around, cleaned up my mess, and the adrenaline was pumping.

Sylvia McNiel: Me and my husband are walking around. We’re, you know. But long story short, I ended up having internal bleeding, and I, um, um, was life flighted to San Antonio. Um, the the injuries that we sustained were, um, were mine were pretty extensive. My husband literally had a hole in his knee, but we never we didn’t break any bones, which is a miracle like that’s a miracle. Um, and the bleeding that I had was due to to my skin. Just kind of like separating, so. Okay. I was like, okay, I can deal with that. It’s all right. I, you know, a little surgery. It’s okay, I get it. But I didn’t realize the that the impact of, you know, like, I, I thought, okay, that’s fine. That’s good. Okay. I’m going to be home, you know, by the weekend. Da da da da da da da da. And I even gave myself four weeks to recover. I was like. Four weeks. I told the doctor when I came back to Houston, I said, I got it four weeks down in my calendar and and, uh, to recover or are we on. Are we good? Are we on, you know. And she had to have a come to Jesus moment because the impact was what was the trauma? I didn’t realize the trauma that I had gone through.

Sylvia McNiel: And so my body was still in trauma mode even two months after I was bruising, I was I couldn’t walk, but, um, I, you know, a month after the accident, a month into towards the end of April, I was thinking, okay, you know, I couldn’t walk, I could hardly walk, I couldn’t move, I couldn’t sleep. It just it was it was just crazy. But I was happy and I was grateful because I was like, thank God, you know? And I give God all the glory. He was there with me that day. Somebody was there with me that day because I didn’t have any broken bones. I had surgery, but it wasn’t real major. I didn’t I didn’t bruise any organs. I didn’t puncture a lung, I didn’t, um, my face was. And that’s really the moneymakers. What I was thinking about. God. You know, if I didn’t have my face, you know. But thank God I had a good helmet, you know. Otherwise, it would have been really bad. And I was thinking, man, you know, I’m okay. But then towards three weeks after I started realizing all my goals that I had set for myself and I was challenged and I was, um, you know, um, it was I was just sitting around. Anyway.

Trisha Stetzel: Yeah, I, I get it, it felt. It felt insurmountable, I’m sure. Yeah, absolutely.

Sylvia McNiel: Oh, my gosh. You know, I make goals and I, I’m trying to make this goal and and this happens. So, so I thought okay, fine. You know we’ll it’s it’s two months to the deadline, you know. All right. You know I guess I’ll just try again next year. And then Mary Kay sent me an email I literally like a week later And they said they didn’t know about my accident. They just sent out an email and said, hey, just want to remind you that you’re on target for the ring, the diamond ring that you’re going to get at the end in July. Um, and we need your ring size, and we need you to choose your ring. And I’m like, what? Wow. I thought, okay, I’m not out of it. I can do it. I was like, okay. But I had people surrounding me that believed in me. And, um, you know, immediately I had a friend of mine, Sarah, and she was she was just came over. We worked the numbers. She’s like, can we do this? I said, I think so, I don’t know how, but we’ll do it. Um, and I had a girl that comes over once a week to help, you know, with, with stuff. And so she became my driver.

Trisha Stetzel: You couldn’t even drive, you couldn’t walk, you couldn’t drive, drive.

Sylvia McNiel: I couldn’t I mean, it was crazy. So I couldn’t drive and I just. And we did it at 14,000 retail in sales in two months. And I couldn’t drive. I couldn’t even dress myself like I had a cane. I refused to use the walker unless I was in the house. But I was like, I’m not. I’m not giving up. If I can get to if I can get there, I can sell this product. And I did. And a week before the deadline we finished, um, I don’t know how I prayed a lot. I prayed every day. But you have to, like I said, my entire life prepared me for that time. Um, and for now, because I’ve had to get really, really creative and doing my business because I can’t, um, you know, before the accident, I was a runner. I was actually training for a half marathon in May. And, um, I was I was a runner. I was up at 4 a.m., I would work out, I would do my business, and I would do stuff outside. And, I mean, I was everywhere, and I, I, I struggle, I still struggle even this week was was a struggle because if I overdo things, my body tells me and and then I have to listen to my body. So I know now that things. They’re just things, you know, what really matters is you, your health, your family, and. And I forgive you. No, I don’t forgive myself. I tell myself it’s good things are still going to come If you don’t. If you didn’t make it this time, did you do your best? Yes. Did you? You know. Did you color it? Yes. Are you ready for the next week? Yes. Okay. You’re okay? Yeah. Okay. And so that that’s just, you know, uh, lessons that I’ve learned this year that I’ve, that I’ve, as I was telling you just now that I’m, like, all of this came together like, this year, and, and it’s like a masterclass of everything that I’ve gone through in the 29 years of being.

Trisha Stetzel: Is everything that you’ve talked about today has been resiliency after resiliency, after resiliency, and where you’re picking yourself up and you’re just taking one step at a time, one step at a time. And I think what’s really special about your story, Sylvia, is that you surrounded yourself with people who are going to support you. Your family supports you. All of the ladies on your team supports you. Your clients support you. The people in your network support you.

Sylvia McNiel: I had I had people that order on my website that I’ve never even met, and they were ordering the nominal amounts of product and I’m just like, I don’t even know these women. But they saw my videos and they were watching my videos and, and I had people that I thought were my competitors, and they were calling me to see how close I was. And, you know, it’s just amazing the when you I always tell people, God’s not going to help you till you make a decision. And when you make that decision, you need to rely on him to help you get through it because he he already knows what’s going to happen. And that’s what happened because I was like, like a little kid. I’d just wake up and I would get dressed and I would, you know, hobble into my office and, you know, and.

Trisha Stetzel: I get the help that you needed. So the beginning of this story is you got to walk across the stage, you got your ring, which I.

Sylvia McNiel: Forgot to wear it. I was going to wear it.

Trisha Stetzel: Dang. Yeah. I’m so excited for you. And congratulations. So, Sylvia, if people want to connect with you, they want to learn more. They want to, um, maybe schedule a skincare class with you. How do they get in touch with you?

Sylvia McNiel: Um, you know, you can go to my my website is Mary kay.com forward, slash or forward or backslash. My initials S Sylvia McNeill and McNeill is mc n I e l. Or you can find me on Instagram at McNeill. Sylvia and I have videos and stuff there, but you can contact me either. Either of those ways is the best. Yeah, and.

Trisha Stetzel: Well, I’ll put all of that in the show notes. And by the way, guys, if you can’t find her, come find me and I will be happy to connect you with my beautiful friend Sylvia. Thank you for coming on today. I appreciate your vulnerability. I think, as I’ve been telling you over the last couple of weeks, I think this story needs to be heard because there are so many of us women out there who may feel like we should just give up because it’s hard. And you have proven over and over again that it’s just about putting one foot in front of the other and having a really great support system. So thank you for sharing your story with me today.

Sylvia McNiel: You’re welcome. Thank you for having me, Trisha. I appreciate you.

Trisha Stetzel: Absolutely. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Mary Kay

Thomas Carroll With Homrich Berg

November 8, 2024 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Thomas Carroll With Homrich Berg
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Thomas Carroll, CFP®, Principal, President, and Chief Executive Officer at Homrich Berg, has remained a consistent player throughout Homrich Berg’s growth and M&A in Atlanta.

His expertise in wealth management makes him an expert in fiduciary fee-only client service as part of Homrich Berg’s practice management strategy.

Connect with Thomas on LinkedIn and follow Homrich Berg on Facebook and Twitter.

What You’ll Learn In This Episode

  • Executive management, leadership, and trends related to the wealth management industry
  • Homrich Berg’s fee-only fiduciary approach as a registered investment adviser (RIA), impact on their clientele, and their efforts in supporting the local community

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by Kennesaw State University’s Executive MBA program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we couldn’t be sharing these important stories. Today on Atlanta Business Radio, we have Thomas Carroll with HB Wealth Management. Welcome.

Thomas Carroll: Lee. Thanks for having me. Excited to be on Atlanta Business Radio with you today.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about your firm. How you serving folks?

Thomas Carroll: Yeah, happy to do it. Hp Wealth Management, also known as Hamrick Berg. We’ve been in business for 35 years, celebrated our 35th anniversary in October. We had a great month of celebration. We are a fee only independent wealth management firm that was was founded by Andy Berg and David Hamrick 35 years ago. And, you know, we’re still serving clients in a comprehensive way. 35 years later, like we did when we started the firm. So we’re an $18.5 billion asset under management Ria, with around 4000 clients and families that we serve every day.

Lee Kantor: Now, can you educate the listener what it means to be fee only?

Thomas Carroll: Yeah. Happy to. There are different ways that investors can access, you know, wealth management services. And ours is if the only way, which means that the only fees that a client would pay. Our firm would be to provide them advice. Its advice fee. That advice comes in different forms. It can be investment advice. It can be planning advice, estate planning and insurance planning, just all sorts of comprehensive services. But we do not make any any commissions. There’s no, you know, trailer revenue. We’re not selling a product in any way, shape or form. We are simply just getting paid to provide good, sound advice to the clients that we serve.

Lee Kantor: Now, does that mean that the that I have to do the trade or I have to act on your recommendation, or is that something that you also handle?

Thomas Carroll: Yeah. Great question. Now we are a full service firm. So so so we are able to execute, you know, do the trading, you know, through the custodians that we work with and have discretion in ultimately executing on the advice that we ultimately recommend to our to our clients.

Lee Kantor: Now does that interaction? Does that mean I talk to you once a year and you kind of rebalance? Are you talking to me quarterly or can I call you whenever. You know, my, um, brother in law has a great idea, like, like how does that interaction and service work?

Thomas Carroll: Yeah, it’s all of the above. And it really just depends on the client preference. I mean, there are some clients that, you know, that call us when they get the investment idea at the country club and want us to want us to look at it. And we do that a lot. There’s some folks that are happy to meet once a year. There are some folks that we talk to probably once a month. Um, and so it’s just a client preference is ultimately what drives the cadence of the communication. And then our advisors ultimately will execute whatever makes the client comfortable. Um, so it’s really, really up to the client.

Lee Kantor: Now, um, what would be kind of your recommendation for somebody who maybe has worked at a corporate job and hasn’t had a formal relationship with a wealth advisor before, and they’ve just been, you know, dumping money into maybe a 401 K or something along those lines is kind of autopilot. And now they’re getting close to retirement, and then they got to, you know, make more, um, decisions because they’re about to go through a transition. Can you explain to our listener, like, what does that conversation look like when you’re talking to somebody who comes from that background?

Thomas Carroll: Yeah. Look, I think just generally the, you know, part of the question is, you know, should a person of that profile be seeking professional advice around their financial lives? And, and the answer to me is, is is absolutely yes. Um, you know, the financial world is very complicated. Uh, you know, investments, integrates with taxes, which integrates with, you know, how a person of that profile might, might set up their estate plan. And there are lots of different pieces. How the insurance piece works in a in a good plan. How do you how do you appropriately budget your cash flow? How do you prepare for, uh, children’s educational expenses? All of these are pieces to a large puzzle. Uh, and it’s more it’s challenging for someone who’s not focused on doing it every day to understand how all that intersects. And that’s where a financial advisor comes in, not just to advise on investment assets, but but also to integrate all those other things that I just mentioned into a comprehensive plan. Um, you know, for me, it’s I’ve heard the analogy used from time to time. It’s it’s like a it’s like a doctor, you know, we are a doctor for financial advice. You wouldn’t go, uh, you know, kind of try to diagnose your, your, your own health issues. You’re going to go to a medical professional who’s, who’s going to help you with with the medical issue. It’s the same thing in finance in the financial world. So I certainly encourage folks with that profile that you just mentioned to to to seek out a professional adviser to help them achieve their financial goals.

Lee Kantor: Now, you mentioned kind of, uh, comparing it to a doctor, but in some cases I have a cardiologist, I have a, you know, a rheumatologist, a pulmonologist. And then I have kind of a general practice person. Are you kind of the quarterback? Are you? My general practice, or are you just kind of a specialist in one kind of leg of the stool?

Thomas Carroll: Yeah. So like, we are the general practitioner, uh, the lead advisor that serves our family serves as that general practitioner. But but we have subject matter experts on staff on our team who would who would focus on a, uh, you know, the specific discipline that’s needed. So if you needed a cardiologist in our, in our, in our nomenclature, if you needed someone to help you with an estate plan. We have an estate planning specialist on our team. Uh, who who would, you know, Go do the deep dive into estate planning. So we do have those subject matter experts in our firm that support the work that the lead advisor does as the general practitioner, so to speak.

Lee Kantor: Now, what about the CPA? Do you have a CPA on your team or do you partner with CPAs?

Thomas Carroll: Yeah, so we do. So interesting little history of our firm. We were started by two, uh, ex CPAs. So so the tax work, the tax planning is, is a foundational part of our business. Always has been and always will be. What we are not just to be clear, is we are not we are not a firm that files tax returns. So so we work very closely with, you know, CPAs on behalf of our clients to to have those CPAs ultimately do the tax filings that are required. But we take a pretty active role in in getting that CPA prepared to file that return. So so we do a good bit of tax planning. It’s a core part of our of our of our service offering.

Lee Kantor: So it doesn’t matter really the CPA you’re kind of CPA agnostic from that standpoint, but it’s important for the client to permission you to to talk to each other so you can get on the same page.

Thomas Carroll: Yeah, that’s a great way to describe it. In fact, we have a we have a tech platform that really enables the partnership with, with the CPA community, that allows us to kind of share information seamlessly through a tech tech experience. And so we are able to kind of provision rights for CPAs to go in and download data and, you know, things that they need to to effectively, you know, complete the tax returns.

Lee Kantor: Now, are you seeing any kind of trends in the wealth management industry regarding kind of this robo investing and the young people there are so many young people, it seems, that are really attracted to just kind of going online on their phone and then doing some type of investing. Um, and if if you see that trend, how does that impact the services you provide? Is that just something that young people you think will just outgrow and then move to more traditional relationship with wealth management? Or is this something to keep an eye on?

Thomas Carroll: Yeah, I think it’s something to keep an eye on. I do think that as as these younger investors that you’re describing, uh, go through life stages, accumulate more wealth, get married, start having kids. Uh, life gets more complicated. And and financial decisions, uh, have larger ramifications. Uh, and so, so I think that you will see, folks, um, you know, I think gravitate to more professional advice over time. However, one thing that I don’t think is going to change with, you know, kind of a trend to keep an eye on is the way that those clients want to consume their experience. Right? So so their parents may prefer to come into the office and, you know, put on the sports coat and, you know, come, come in and meet in person. Um, you know, the clients that you just described, you know, they’re going to want to interact digitally with their advisor and they may still want to come in and, and break bread and come into the office and do all that stuff. But but you, you know, advisors need to have a robust digital experience that allows for those clients to be able to see their data and see their portfolios at the tip of their fingers. And so so we certainly are working on that to make sure that as this next gen of, uh, you know, comes into more wealth, as there’s a tremendous amount of wealth that’s going to be transitioned, uh, to, to younger generations that, that we can meet them where they want to be met. And that’s through digital enablement.

Lee Kantor: Now, do you see any kind of unintended consequences to this new I don’t know, it’s it’s new to me, but it seems like everywhere I turn there’s ads for gambling, online gambling and sports betting and things like that. Does that is that something that is impacting the way people trade or see trading stocks or investing in the markets, or is there any kind of maybe false equivalence when it comes to people seeing themselves gambling and betting and, you know, investing in the in the markets?

Thomas Carroll: Yeah. Look, certainly there could be some unintended consequences there, you know, through the democratization of gambling and the availability of it. But, but and that could equate to maybe trying to market time and, you know, you know, buying and selling stocks and all that stuff that, that is not a long term, sustainable and successful strategy. You know, so so we, you know, preach very much to to our clients and prospective clients that the most important point that is to have a plan and to stick to it, uh, and, and we will we will rebalance as opportunities present themselves. But but we don’t, um, position ourselves as market timers and, um, you know, in fact, there’s a lot of research that shows that, you know, that’s very, very difficult to to be successful over time with the market timing strategy and in time, in time invested in the market is much more important than trying to time the market. Uh, and that’s a really key part of a relationship that we have with our clients.

Lee Kantor: Now, how do you work with your clients when it comes to the Decumulation? You know, they spend decades and decades accumulating and being disciplined and, you know, and they learned about the importance of compounding and and all this stuff is happening and and now it’s time to start taking money out. And for some people that psychologically is very difficult. How do you help them with that?

Thomas Carroll: Yeah. Well we are we are an advisor for all stages of life. Um, you know, from, from the accumulation phase through the, through the accumulation phase or the spending phase. Uh, so, so so we play a very important role in advising clients, you know, how and when to start taking required minimum, required minimum distributions, you know, off of their IRAs or 401 K’s. Um, you know, we certainly help clients thinking about transitioning money to their children or their grandchildren. Um, you know, funding, you know, grandchildren’s education, whatever it may be, that that is certainly using the assets that they accumulated and those decisions, all of those decisions have important tax implications. So we’re very much advising, you know, clients through that process. But but making sure that we’re being mindful of the tax dollars that that are being spent through that process as well. But but very important part of the relationship that we play in, the families that we serve.

Lee Kantor: Are you seeing any trends when it comes to, um, maybe giving more money to their children and grandchildren sooner than maybe historically? Back in the day, they would wait till they passed and then their transfer would occur.

Thomas Carroll: Yes. That is definitely something we’re seeing more and more of. And what I like to the way I describe it is, is I think that, that the, the givers of the wealth. So the, the wealth creators generators want their heirs to be informed, uh, more so than maybe a generation ago. So, so we are spending, you know, more and more time, um, educating the next generation of wealth or the wealth inheritors about what it means to to come into that wealth, what it means to be a good steward of that wealth. What the family goals are in, in, in, in, in, in what they want to accomplish with that wealth. So, so more and more families of wealth are setting up, you know, charitable organizations or donor advised fund, and they’re getting their kids involved in that. So, so that they can, you know, you know, be more informed when ultimately that money, you know, comes to them down the line. So, so a lot more education that we’re doing and spending time with younger generations educating them about all things around money and wealth.

Lee Kantor: Now, do you have a feel for what’s causing this shift like for like a generation ago, it was just very normal to just when when I died. That’s when my kids get the money and we didn’t think twice about it. But now, like you were saying that it seems like some of the transfers are happening sooner, you know, so you can see the joy and you can see how they’re using the money rather than wait till after you’re gone. Is there something that happened that’s causing this, or is this just there’s so much wealth now out there that they can afford to do this? Um, yeah.

Thomas Carroll: Look, I think that there’s this phenomenon that, that that wealthy families are more aware of now than maybe in the past. And that’s this phenomenon called shirt sleeves to shirt sleeves in three generations, uh, which ultimately means that, you know, there’s a generation that creates the money, and then there’s a generation that basically spends the money, and then the and then the third generation is back to not having any money. And so I think that that that trend and knowledge of that is, is is a is an outcome largely of people just, um, being given money, being given money and not being prepared to know what to do with it. So, so more families and frankly, more advisors like our firm are taking a role in making sure that the shirt sleeves to shirt sleeves in three generations phenomenon doesn’t happen. And when you have informed heirs, uh, you know, they’re more likely to have a successful outcome in, in the wealth that is bestowed upon them. Also, just candidly, it creates opportunities for life experiences with family members, you know, you know, being able to share in a charitable, uh, you know, donation or, you know, go to a charity event as a family. Um, you know, it just it allows for a happiness factor to occur that you mentioned. And I think families are enjoying that opportunity, you know, now, now more so than ever.

Lee Kantor: Now.

Lee Kantor: If somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what is the best way to do that?

Thomas Carroll: Yeah. That’s great. Uh, happy to visit our website, ComicBook.com. Uh, there is, uh, all of our contact information is is on the website in the contact us, uh, section of the website. Our phone number is there. You can call and, uh, you know, get connected to an advisor on our team. Uh, or you can email us through through the website, ComicBook.com. And, uh, we’d be happy to, to talk to anybody out there, any of your listeners that are, that are thinking about seeking a financial advisor.

Lee Kantor: And that’s h o M richburg.com.

Thomas Carroll: That is correct.

Lee Kantor: Well, Thomas, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Thomas Carroll: Thank you. Lee, I really appreciate you having me today. I’ve enjoyed the conversation.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: homrich berg, Thomas Caroll

Cooking with Heart: Ms. C’s Commitment to Inclusivity and Community Support

November 5, 2024 by angishields

WIM-Pamela-Coleman-Feature
Women in Motion
Cooking with Heart: Ms. C's Commitment to Inclusivity and Community Support
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In this episode of Women in Motion, host Lee Kantor interviews Pamela Coleman, owner of Ms. C’s Home-Style, a catering and private chef service in Arizona, Nevada, and California. Pamela shares her culinary journey, emphasizing her business’s evolution during the COVID-19 pandemic and her dedication to using fresh, local ingredients. She discusses adapting to client needs, managing a multi-location business, and the importance of building strong customer relationships. Pamela also highlights her community involvement, challenges in securing funding, and aspirations for expanding into the corporate sector, all while maintaining a focus on inclusivity and exceptional service.

Ms-Cs-Home-Style

Pamela-ColemanPamela Coleman is CEO/Chef of Ms. C’s Home-Style. The services we offer are private chef and catering services for both the private and corporate sectors. Our service areas are the metro areas of Arizona, Nevada and California.

We are a National Certified Woman Own Business, WBEC-West, National Certified Food Manager, ServSafe and a Certified ASU Supplier. Through continued education we are in support of sustainable food systems, supporting local farmers and ranchers and using bio degradable packaging and composting.

We are part of the community, working with local non-profits in support of healthy eating and education. We are solid in our commitment to make a difference and impact the lives in the communities that we serve.

Pamela enjoys family, traveling, reading, and living her best life.

Connect with Pamela on LinkedIn and follow Ms. C’s Home-Style on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Ms. C, and she is with Ms. C’s Home-Style. Welcome.

Pamela Coleman: Thank you. Thank you for having me.

Lee Kantor: I am so excited to learn what you’re up to. Tell us about Ms. C’s Home-Style. How are you serving folks?

Pamela Coleman: Well, yes. Ms. C’s Home-Style, the services we provide are private chef services and catering in both the private and corporate sectors. Service areas are the metropolitan areas of Arizona, Nevada, and California. We travel a little bit.

Lee Kantor: So, what’s your backstory? How’d you get involved in this line of work?

Pamela Coleman: You know what? It all began, I guess, it was a hidden gift inside. Of course, I’ve had other businesses along the way, but at some point, just my need to deliver good food to the world came to the front, and I’ve been doing this for several years now, but that is my love language. I want to be able to share, and we know that food is a universal language, so I get to talk to everyone.

Lee Kantor: But how did the business start? Did you just started as a private chef or how did it evolve?

Pamela Coleman: No, actually, I started out in the catering business. A lot of my book of business at that time was in the nonprofit arena. However, COVID hit, so I had to reinvent myself, if you will, because you could no longer gather in large groups, so this is where the private chef and catering came about. So, I cater more on a smaller realm now along with the private chef services.

Lee Kantor: Now, did you notice that people, kind of what they were looking for someone with your skillset, it kind of evolved through the pandemic? Like, there was a big push for meal prepping for a while, is that still a thing?

Pamela Coleman: It is still a thing. And, yes, that’s kind of where it began, because of course, you had that no contact. I wasn’t very busy, obviously, at that time. However, I began to realize how we could help people by being able to have food provided for them. And of course, that evolved once we were able to gather again to be able to go in someone’s home or Airbnb. And it just became something that I felt really comfortable with, so this is where we are now.

Lee Kantor: Now, how do you manage clients in multiple locations like you do?

Pamela Coleman: Well, the locations outside of the Arizona area are few and far between. But even in that situation, though, we’ve done some gigs in Las Vegas, we’ve done some just outside the LA area. So, you know, when that opportunity arises, we see if we can step to the challenge.

Lee Kantor: So, do you physically go with your team there or do you hire people locally in the markets?

Pamela Coleman: No. I take my team with me. We would travel. Depending on the situation, we’ll secure a place to prepare the food, and then of course, continue on with the event.

Lee Kantor: So, any advice for other entrepreneurs out there when it comes to kind of building the relationships that your business needs to be successful?

Pamela Coleman: Well, I guess the advice would be, and that was a big point in growing the business, was forming those business relationships, staying in touch with your client, making sure that you have things taken care of. Something that is important to me is customer care. It is different from customer service, in that I do, I take a personal touch to each and every one of my events.

Lee Kantor: So, you’re trying to kind of elevate the level of service to really make sure that they’re being cared for and they’re getting maybe even more than they asked for?

Pamela Coleman: No, absolutely. I want to make sure that when we do an event, it is a memorable event. We want you to call us back, and we want to make sure, because a lot of events that go on – and you would agree with me too – food is a major factor in the success of that event. So, we just want to make sure that when you call upon us to provide our services that we come with our A-game every time.

Lee Kantor: So, when someone contacts you, what does that initial conversation look like? How do you help them kind of understand all that you can deliver? Because sometimes people don’t know what they don’t know, so they’ll come in here asking for X, but you know that they’d be better served with A, B, C, and D.

Pamela Coleman: No, absolutely. One of the things that I feel kind of separates me from the rest of the crowd is that I do work with the client in a customized menu. I talk to you. I want to find out what you like. Or, you know, if you’re doing a birthday party for your husband, what is his favorite food? So, we want to make sure that the foods that you choose and the ones we prepare are the ones that you enjoy. So, we work with that.

Pamela Coleman: Also, I have a little saying that everybody has a seat at the table in my house because we offer vegan, vegetarian, and gluten-free options. That’s important to us. We want everyone at the table.

Lee Kantor: So, you really kind of scrutinize who’s attending. I want to make sure that they feel welcome, too, and they’re going to get something that they’re going to be happy with.

Pamela Coleman: No, absolutely. And I think part of me comes through in that business. You know, family is important to me. So, these events that I have, they have that vibe to them, they have that feel. That feel of family where everyone gathers.

Lee Kantor: So, when you started this business, was it difficult to get funding?

Pamela Coleman: Absolutely. A majority of the funding came from me and my other businesses in getting the company started. But that has always been a hurdle. I’m at a point now where I’m looking to scale. So, definitely funding is very important. And just as important as a business, you have to prepare yourself financially. Take a look at it and see if you’re ready to make that move to get there, you know, to expand the business and serve even a broader audience.

Lee Kantor: So, right now you’re bootstrapping the business with customer funds or helping you grow kind of organically?

Pamela Coleman: I have. I have grown organically. But like I said, at this point in time, we are ready to take things to the next level, so we’re looking at some other funding options to accomplish our goals.

Lee Kantor: Now, why was it important for you to become part of the WBEC-West community?

Pamela Coleman: Well, it was really important. I’ve known about that organization for a very long time. And I’m in the food industry, and in the beginning I’m going, “Oh, my God,” you know, they’re looking for widgets and gadgets and intellectual property. But I decided to go ahead and become part of that organization, and it has been game changing. It has taught me a lot about building business relationships. It’s given me opportunities to showcase what I do which, of course, has turned into other opportunities. So, it’s been a very, very important piece in the history and the story that I tell of Miss C’s Home-Style.

Lee Kantor: Now, another community that’s important to you is local farmers, how do you work with those organizations?

Pamela Coleman: Definitely. My approach to bringing food to the public, part of that was to mimic what I grew up on. You know, grandma used to send me out in the back to get the tomatoes or onions, or whatever we had growing at the time, and I just wanted to continue with that and bring the freshest possible ingredients that I could to the table. So, as a result, being able to make those connections and those relationships with local farmers and ranchers has been a very important part of Ms. C’s Home-Style.

Lee Kantor: And I think that something that folks who aren’t familiar and haven’t had the opportunity to partake in some local farm fresh ingredients, those are different foods than what you get kind of on the food industrial grocery store. Some of those fruits and vegetables could be sitting in freezers for months, you’re not getting the freshest stuff. But when you’re dealing straight from a local farm, you’re getting it right from the hands of the farmer.

Pamela Coleman: No, absolutely. And it is clear that just as I have a passion for what I do and a love for what I do, the same is in the vegetables that I would get from them. And you’re absolutely right, I’m also a student of sustainable food systems. And when you kind of get an idea of what happens behind the scenes before you see that fruit in the grocery store, it really makes you want to definitely either grow your own or purchase from local farmers.

Lee Kantor: Right. I remember the first time I had a farm fresh egg, and I cracked it open, it was a different food than the egg from the grocery store. It didn’t even look the same. It didn’t taste the same. They were both called eggs, but the fresh one tasted a hundred times better.

Pamela Coleman: There is a clear difference.

Lee Kantor: So, what do you need more of? How can we help you?

Pamela Coleman: Well, of course, as we continue to grow, just the support of the community. And of course, being part of WBEC, because that’s one of the things that we are looking to do as we plan for the coming year, I really want to make a bigger footprint in the corporate arena. So, just continuing to tap into the resources offered by WBEC-West will definitely allow us to do that. So, just let me feed you and it’ll be all right.

Lee Kantor: So, you’re looking for more opportunities in corporate and maybe to cater more of events?

Pamela Coleman: No, absolutely. I mean, in that corporate arena, you’ve got networking meetings, board meetings, department meetings, so there’s always an opportunity to provide a lunch or d’oeuvres at the networking meeting, or things like that. So, the opportunities are there.

Lee Kantor: Yeah. Big or small, food is part of the business world every day. So, if somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what is the website? What is the best way to connect?

Pamela Coleman: Oh, absolutely. Please go to tastemscs.com, and of course, you get an opportunity to kind of see what we do. We’re on Instagram as well under that same handle, and just see what we’re doing in the community. And as a small business, I think it’s important that we work within the community. So, I do a lot of work with nonprofits, working with children and food, and things like that. So, we want to be a company that is impacting and making a difference in the communities that we serve.

Lee Kantor: Is there a story you can share, a memorable event you were involved with?

Pamela Coleman: Oh, absolutely. There’s an organization locally here in Arizona, it’s the Blue Watermelon Project. And we actually go into the schools, we come up with recipes, and the children participate. So, we make sure that they are part of that, and we educate them on the dish or the fruits or the ingredients that are being used. So, it’s a great experience to watch them be interested in cooking and always tell the kids they’re absolutely amazing. And I asked them what they’re going to be when they grow up, and you can only imagine how many chefs are coming your way. It is quite a joy.

Lee Kantor: I’m sure there’s a lot more chefs. The Food Network, people pay attention to that channel. Now, one more time, the website.

Pamela Coleman: The website is tastemscs.com, and that’s the word taste-m-s-c-s-.com.

Lee Kantor: Well, Ms. C, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Pamela Coleman: Thank you for having me.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: Ms. C's Home-Style

Dennis Price with Heroes for Humanity

November 5, 2024 by angishields

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Houston Business Radio
Dennis Price with Heroes for Humanity
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Dennis-PriceDennis Price is the Founder and CEO of Heroes for Humanity, an organization dedicated to leveraging the skills and expertise of veteran special operators to make a global impact.

With over 17 years of service in the United States Marine Corps and Special Operations, Dennis is a Special Reconnaissance Operations Professional with a Top-Secret Security Clearance.

His extensive experience includes team building, leadership, and training, managing assets valued at over $1.6 million, and receiving multiple awards for outstanding performance.

Heroes for Humanity: 

https://buff.ly/3UCKLPw
https://buff.ly/3YRkgsi

Upcoming Event: A Call to Action at Warehouse 72

Join Dennis and Heroes for Humanity on Saturday, November 9, 2024, at Warehouse 72 for “A Call to Action”—an evening where purpose meets passion. Enjoy a 4-course dinner by Chef Jaime Salazar, bourbon pairings by Garrison Brothers, and inspiring stories of resilience.

Why Attend?

Make an Impact: Support those in need.
Get Inspired: Hear uplifting stories.
Connect: Network with like-minded leaders.

Seats are limited—secure yours now and be part of this transformative event. Let’s create change together.   https://buff.ly/3C9CKeC

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Serving the Community. Series. I have the special privilege of this amazing guest on the show today, who was introduced to me by Jason Mitrione. He’s such a great connector and I’m so excited to meet and have on the show. Dennis Price, who is the founder and CEO of Heroes for Humanity. He spent 17 years in the United States Marine Corps and also served in special ops. So, Dennis, I’m so excited to have you on the show and talk about this great event that you have coming up this weekend. Welcome.

Dennis Price: Yeah. Thank you so much for having me on. Um, it’s a massive honor to to be here and to just share the word of God and. And what? We’re, uh, not just what I’m doing here, but what we’re all doing. You know, so, uh, on November 9th at 5:45 p.m. down in Katy, Texas, we’re having a massive fundraiser banquet. Um, we would like to invite everyone, everyone to be a part of of what we’re doing and invite them to the family to, to hopefully encourage others to use the gifts and talents of the Lord to be his hands and feet with us. You know we can’t do this alone. Um, uh, one of the things I was, I, I joke around about, I say, man, the sphere of influence that I have, I get operators all day, day, day and night saying, hey, send me. Let’s go on. Let’s go on rescue operations for traffic, children. Let’s do all this stuff that we do. But I don’t attract, like, you know, um, people like, let’s check out your financial plan. How is your marketing doing? Like, I don’t. So, um. Yeah, we’re gonna we’re we just we want to encourage everyone to to come with the fundraiser banquet. So, so we can help finish out 2024. Um, uh, missions and budget and then reset for 2025. In the nine countries we’re in into this year into next year.

Trisha Stetzel: Yeah. You were sharing with me before we started the show so many things that you’ve done just in the month of October, which is why we have such a hard push for this event that’s coming up this weekend. We really need to sell every single ticket to this dinner. We’ve got 160 seats. There’s still a big portion of that open and available. We’re welcoming everyone. And this is not just for people who are in the military. This is open to the public to help support heroes for humanity. So, Dennis, you know, I’m going to put this in the show notes. All of the things that you guys have been doing along with your background so that people can go and immerse themselves in that. But can you just tell us a little bit of what you did in the month of October with heroes for humanity.

Dennis Price: Yeah. Well, um, you know, God’s been good, and that’s to say the least. Uh, I joke around, I say, hey, when you pray for rain, you gotta deal with the mud. When you pray that God uses you to your maximum capacity, you cannot complain that he’s using you to your maximum. Maximum capacity. So we’ve been really blessed by the Lord to to be used like that. So in October alone, if you guys saw on the news two natural disasters happened, uh, Hurricane Helene and, uh, hit North Carolina and Florida, and then another hurricane hit Florida at the exact same time. We we branched out from the moment it hit the ground, uh, the hurricane, we had, uh, volunteers from heroes for humanity the moment the hurricane went, uh, so we’ve been in North Carolina the whole time running up. And same with Florida running up and down the mountains, doing massive amounts of operations of search and rescue tremendous amount of humanitarian and medical aid. We’ve we’ve done so much. We’ve gathered like probably 5 or 6 new editions of nurse practitioners and Pas and doctors to the team. So it’s such a blessing. And we’ve been opening up medical clinics for people in stranded areas and all through North Carolina. Um, so we’ve been running up and down the mountains of North Carolina.

Dennis Price: Um, and we did we covered down in Florida as well. But it’s it’s still so bad there because then winter was coming. So I just got back two days ago. Uh, and I still have teams out there who are preparing them for winter, setting up, uh, propane generators because they’re still without power. We handed out massive amounts of blankets, um, uh, sleeping bags, warming layers, propane heaters for their house. We set them up. And not just that, we are treating the the physical being and we provide most of us are EMTs and above, tons of nurse practitioners and everyone we’re providing, um, medical, uh, aid and assistance and as well as spiritual, uh, resiliency and spiritual hope, you know, hope that this will pass, that this there will be better times and and just a hope for the future and closure to their families, as we did search and rescue to find remains of their lost ones to to provide closure for that. That’s just in North Carolina at the exact same time as we did Florida. And we just came back from a mission in Cuba this past month, building a soup kitchen for the poor with Assemblies of God out there and Lone Star Cowboy Church, and here in Texas and, um, and at the exact same time, we were able to rescue five trafficked children, two in Texas and three in Louisiana.

Dennis Price: That led to five federal arrests in human trafficking. Like, it’s been so tremendous and so awesome. And I’m just so happy that to be a part of it, and it’s not something I’m doing or what God’s doing in my life, it’s what he’s all doing. Once we just stand up and say, just like Isaiah said, uh, six eight in the Bible says, here I am, send me. Use the gifts and talents of the Lord to be his hands and feet in this fallen world. You know, so, um, I just I really encourage everyone to, to to show up on November 6th, uh, at warehouse 72 for, um, for our fundraiser banquet and just see what how they could be a part of the team. And one of the things you you mentioned, and you hit it right on a lot of people self-select and say, I was in the military, I can’t do this. I can’t do that. Well, first of all, I say I weigh hearts, not resumes. I, you know, um, in Scripture it tells us that God knows our hearts. He judges our mind and he way, and he he judges us by the fruits that we bear, you know, so he knows our intentions of our true heart and how we serve.

Dennis Price: And he judges us the fruits that we bear. What are we doing with the gifts and talents of the Lord in this fallen world? We always say, God, how can you let this happen? How can you let this do? And instead know, how did you let this happen? I equipped you with a voice. You have a podcast. You have a voice. I’ve equipped you with a military background. I’ve equipped you with marketing skills. I’ve equipped you with an MBA in business. I’ve equipped you with a great network, uh, through entrepreneurs, because we need openly need corporate sponsorships. Because we can’t just work off the. We’ve been working off the widow’s might alone and our faith. And but like I told you before, we’re in nine countries this year and the next year. So we openly need people to, to be a part of the team. See how they can contribute. Show up at the fundraiser. And if you can’t show up then then awesome. Uh, spread the word to everyone and anyone about the tickets. And then if you can’t do that because each $50 of each ticket goes directly to heroes for Manatee, and the rest covers the event, the dinner. Um, but if you can’t make it there, then go on and donate to our cause.

Dennis Price: We’re 500 and 1C3, um, federally tax exempt. So we can we we offer um, uh, tax breaks and everything like that. And, and ultimately like our third pillar is evangelism. If you want a place to tithe. If you want a place to sow your seed and know that it’s not just going to a place that gets up and sings songs about the Lord, but who who is the action arm and using the gifts and talents to be the Lord’s hand and feet in this fallen world. If you are sick of flipping through the TV and saying, I’ve had enough of this, this world like, man, this stinks so bad, what is that glimmering hope? I’ll tell you, it’s not heroes for America. It’s not. It’s not veterans for America. It’s not any of that. It’s heroes for humanity that we are. We’re agnostic to whatever country, agnostic to what? Anything like that. And just and like ultimately I yeah, I care if you’re a Christian, like I would like for you to come to Christ, but but ultimately it’s just people, people being doing the right thing for the right reason. And it doesn’t have to be worth it to do the right thing. It’s just people helping people, that’s all.

Trisha Stetzel: Yeah, absolutely. And, uh, heroes for humanity cannot operate without support. And you’ve got lots of boots on the ground and I’m sure that there are people listening to the show today that might like to be a part of the operations team, so please reach out to Dennis. He would love to have you on the team. But more importantly, more importantly is the support, the financial support of this organization. Y’all, listen, Dennis may not tell you this, but I know he’s working three jobs so that he can keep this nonprofit running and get to the event. If you can’t get to the event, buy a ticket. Spread the word. The link to order your tickets is going to be in the show notes, so please do that also. Dennis, I heard you say that you need corporate sponsors. That is another way that bigger organizations can give back to this beautiful work that your team is doing through heroes for humanity, and without those corporate sponsors, there is no nonprofit. We have to have the support out there. You guys can be boots on the ground all day long, but you’ve got to have that financial support as well. So if you’re listening to the show and you want to give to an organization that is really boots on the ground, really helping people all over the planet, then this is the place that you should land. Um, so, Dennis, I know you have a very, very long backstory, and I really want folks to understand what that is. So I will, as I mentioned earlier, put all of those videos and the appearances that you’ve made in the show notes so that they can go back and look at all of the amazing work that you’ve been doing. Um, I understand we’re really pushing for this event this weekend because you’ve been so busy all over the place doing so many amazing things. So, uh, Dennis, what is one thing that you would really like for folks to take away from our conversation today?

Dennis Price: Um, ultimately, uh, so I’ll first go over our three pillars of what we are, because then it’s going to tie into that last one and answer that question. So our three pillars that heroes for Humanity. Um, they’re all equally weighted and none over the other. But it’s precision personnel rescue. We’ve rescued people, uh, the Americans who we left behind in Afghanistan. That’s where we all started. I pulled out 77 Americans and vet interpreters. Afghanistan by swimming across the Panjshir Valley. That’s when I came to Christ, and I realized, you know, as a alone, I was a broken man. But look what God did with the pieces. So I then submitted my life to Christ. And and going from taking lives to saving lives. That’s what God had this whole time. If you guys watch my testimony in that video, you will see that it’s it’s not just, uh, there’s a lot of similarities that maybe a lot of people can relate to, but, um, it’s when we focus inward that we start, we start decaying, and it’s something greater than us. And and we that was the trials and tribulations that led me to be qualified to the guy to go into Afghanistan behind enemy lines, swim across and pull out 77 Americans, embedded interpreters who we left behind. And then when Ukraine kicked off in the initial invasion, and I did the first nine months out there doing humanitarian and medical aid and doing precision personnel rescues out there before any American was allowed to go or any, any, any dollar support of America because they thought Russia would start World War three.

Dennis Price: So we’re out there serving those, you know, being the like I said, the hands and feet of the Lord. And then doing it in within the United States and globally is rescuing trafficked children. You know, that that movie Sound of Freedom really opened eyes to the one of the problems, uh, not one of the the largest business in the world is human trafficking. The number one largest consumer is America. So we’re we’re just so busy with that. So precision personnel rescue, we we rescue, um, displaced, um, refugees of all who are suffering from, uh, human rights violations all around the world, we rescue trafficked children. Anyone who who has a call to help. We are that glimmering hope for them. And so our second one is humanitarian and medical aid, just like our humanitarian missions in Ukraine to, uh, I said North Carolina, Florida. We’ve covered so many tremendous ones in Louisiana, the hurricanes in, uh, Beryl in in Texas, all over the world, we are covering down actively, um, and all of our, our, our deployed team, uh, or almost all of them are EMTs and above.

Dennis Price: We have a tremendous amount of doctors, nurse practitioners, Pas, and I encourage more to, um, to be there. We’re very heavily in South America in 2025 to include, um, Africa and, uh, and some places in Southeast Asia. And then our third pillar, after humanitarian medical aid is evangelism. I tried so hard to to hold this part out because I was like, what do people think? I know that, um, you know, it’s it’s illegal for in 26 countries to have a Bible or talk about Christ or be a Christian. 26 countries, it’s punishable by death or arrest. So I was like, well, I still want to help people in these ones. How do I do this? And then all ultimately came down to a few scriptures in the Bible. And, um, and if I didn’t have that third pillar, who gets the glory, is it? This is not the Dennis Price Foundation. This has nothing to do with me. I gave away this nonprofit before, and I might do it again, because this has nothing to do with me. You know, Mother Teresa said it best. I alone cannot change the world. But I can cast a stone that causes many ripples. So this is not. This is not the Dennis Price Foundation. This is what God is doing in all, all of our lives and how we can be a part of it.

Dennis Price: So evangelism, Christ said that if you deny me before man, I will deny you before my father. So who gets the glory in this? This if if God orchestrated this massive miracle of Afghanistan, evacuations and all this stuff that he’s actively doing and I didn’t mention who gets the glory in that? And so, um, when it comes down to revelations in the Bible, it says that we will conquer over the enemy by the blood of the lamb. That’s Jesus Christ, by the blood of the lamb and the power of our testimony. What is God doing in your life? You know, so that is how we we make a difference in this world is what is he doing in your life and what are you doing with those skills to conquer over the enemy in this fallen world? You know, um, so I just really want to, uh, to, uh, to say the biggest takeaway in this, man, if we don’t get a single dollar, like, uh, you know, hey, that that that stinks. But I can’t, I can’t, like, just like what you mentioned. I worked three jobs so I could do this for free, so, um, I can’t help that people don’t donate. I can’t help that. Maybe a corporate sponsor doesn’t bite off or anything like that, but I will.

Dennis Price: I can help that. Anytime someone hears my voice, they will hear the voice of sowing seeds of the Lord. They will hear me share the gospel. They. What is evangelism? It just means sharing the good news. Like, hey man, we could fully flip on TV all day long. We see garbage. We see. We see, uh, sowing seeds of hate and discontent. We flip, we scroll through social media. We see that divide, man, I tell everyone, unplug all of that. We know we live in a fallen world. What are you doing to actively change that? What are you doing to step into prayer? What are you doing to to make a difference in this world? And that? And I’ll tell you one thing. There’s many awesome organizations out there. You know, I, uh, but I know exactly what we’re doing and that we’re trying to keep it pure and authentic and using that and being that true answer and glimmering hope for people in need. And we’re trying to be those heroes for many, and use the gifts and talents of the Lord to be his hands and feet. So please, I invite all of you to the fundraiser dinner. Please push our ticket sales for that. Just help, um, spread the word of who we are, help with the corporate sponsorships. We’re openly trying to do and advocate for this, and we do it all for the right reason.

Dennis Price: And like I said, ultimately, I do. I do care if you’re Christian because you know that that is one of our, our jobs as a Christian organization and and as a, um, my personal beliefs. However, I don’t care if you if you’re a Christian or not. It’s at the end of the day. What here is for many is, is people helping people doing the right thing for the right reason. And the biggest thing is it doesn’t have to be worth it to do the right thing. There’s no return on investment. There’s just do the right thing. Where would this world be at if we led with our hearts and not with our wallets? You know, people always say, oh, but I have a family to provide. I have four kids. That’s why I work three jobs to do this all. And I’m still married. And then like, you know, I have such a strong, amazing wife, Charlotte, who who helps be my anchor for this. And, um, but, you know, ultimately, you know, this world will not be changed by by childless men and childless women. We all have to. It takes a village to raise a family. And if we’re all worried about our own backyards, we as a village will fail.

Trisha Stetzel: Absolutely. And, you know, I heard you say some really profound things that resonated with me. And, you know, it’s it’s what is your gift? And I was just thinking about, you know, my gift is being able to have you on the show and get the word out. And those who are listening, if you can’t do anything else but share this word, share this show, and share the event, then you’ve done good, right? Um, you’ve done good. So please be, um, be open and share this event. To be open and share, uh, the information about heroes for humanity. And gosh, Dennis, you are doing so much good in the world by just opening your heart, right? And leading with that. And I think that that is so important to hear, especially right now with the way things are in the world.

Trisha Stetzel: Yeah, Absolutely. All right, my friend. I’m so, so just blessed that you came on the show today. You’ve said so many amazing, profound things that are really going to sit with me for the rest of the week. I hope we can get some more folks into the room for Saturday’s event and tell me, is there a particular place where people can just go and find you? Do you have a website for heroes for humanity? What is it?

Dennis Price: Yeah, so our website is the heroes for humanity. Org so, um, and just just to throw it out there for people. I know some people might misspell it, but heroes is h e r o e s. And then spelling out for.org the heroes for humanity.org.

Trisha Stetzel: Perfect. Thank you. And thank you for the spelling because I do see it misspelled quite often.

Dennis Price: Yes. Yeah. And and people always tell me they’re like, I can’t find your website or anything like that. And then I see it, I’m like, hey, just throwing up. I had to Google it late also. So, you know, when we first started. At what point does it does it rate the E or does it rate the V?

Trisha Stetzel: You know the heroes for humanity.org. Go visit the site. All of the information. If you want to take a deeper dive into the details behind this organization are going to be in the show notes. So please share. Please show up for the event if you can’t. Giving goes a long way in order for heroes, for humanity to continue to operate and do the amazing things that they have been doing. Dennis, thanks so much for being on the show today.

Dennis Price: Thank you.

Trisha Stetzel: That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Gene Kansas With Gene Kansas | Commercial Real Estate

November 4, 2024 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Gene Kansas With Gene Kansas | Commercial Real Estate
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Inspired by his vibrant New Orleans roots, Gene Kansas is an award-winning cultural developer, preservationist, and social entrepreneur, passionately advocating for history, culture, and community through conscientious and thoughtful development. HIs work is driven by a deep commitment to honoring the past while fostering meaningful modern-day connections between people and places that positively contribute to society.

His company, Gene Kansas | Commercial Real Estate, specializes in culturally conscious projects that elevate the unique character of buildings, neighborhoods, and their shared history. Notable achievements include the historic preservation of the Atlanta Daily World Building in Sweet Auburn, recognized by the National Trust for Historic Preservation as the #2 Win in the United States in 2015. This project stands as a testament to his dedication to supporting the legacies of historically significant sites and the importance of preservation.

His upcoming book, ‘Civil Sights’ (UGA Press, 2025), with Dr. Jacqueline Jones Royster as cultural editor and author of the afterword, and Gary M. Pomerantz authoring the foreword, further illustrates Gene’s interest in collaboration and commitment to positive social impact. Driven by the critical need for preservation in the Martin Luther King, Jr. National Historic District, he connects readers to the people and places of Sweet Auburn, sharing stories of those who fought for equality, hoping to preserve their legacy and ensure vital lessons are not forgotten.

As founder of Constellations, a civic and socially based shared workspace in Sweet Auburn, he created an award-winning cultural center where community engagement and empowerment thrive. He is also the creator and host of the award-winning Sidewalk Radio on AM 1690 “The Voice of the Arts”, a show that explored life in the modern city through the lens of history and the context of community, featuring more than 170 guests over its five-year run. Additionally, Gene and Dr. Royster co-created the radio show “Building Memories” – running for three seasons – in partnership with Georgia Tech which explored the historical consequence of space while focusing primarily on African American history and heritage.

Gene’s numerous accolades, including the Ivan Allen, Jr. Legacy Award and the Alonzo F. Herndon Business Award, highlight his contributions as a leader in the fields of preservation and development. As a sought-after speaker and published author, he generously shares his insights and expertise, inspiring others to engage in cultural projects for public good. With his unwavering passion and dedication to honoring history, and a mindset of paying it forward and giving back, he continues to shape the landscape of Atlanta and beyond, meaningfully impacting people’s lives now and in the future.

Connect with Gene on LinkedIn.

What You’ll Learn In This Episode

  • What is historic preservation
  • A case study on Sweet Auburn
  • The making of Gene’s new book ‘Civil Sights’
  • Adapting historical buildings for modern use
  • Inspiring future generations to preserve history

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by Kennesaw State University’s Executive MBA program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we couldn’t be sharing these important stories. Today on Atlanta Business Radio, we have Gene, Kansas, and he is the founder and CEO of Gene Kansas Commercial Real Estate. Welcome.

Gene Kansas: Thank you Lee. It’s always good to be with you.

Lee Kantor: Well, I’m so excited to chat with you to get caught up. You’re doing some really important work. But for folks who aren’t familiar, can you talk a little bit about your work?

Gene Kansas: Absolutely. I’ve been in Atlanta 29 years. I’m from New Orleans. I believe who we are as kids is who we are as adults. I’ve always been a writer. I’ve always been an entrepreneur. Today, the primary medium for sharing stories and connecting is the built environment. So real estate and do that with a cultural focus. I also have a book coming out called Civil Site, which is about the people and places who came together to make history in Sweet Auburn, which is birthplace of the civil rights movement right here in Atlanta. Have a civic and socially based shared workspace in Sweet Auburn as well called constellations, and really focused on trying to make a positive difference in the world through people and places and programing.

Lee Kantor: Now, could you educate us a little bit for folks who aren’t familiar with the sweet Auburn area and why it’s so important for Atlanta and the region?

Gene Kansas: Absolutely. Well, I mean, the historical consequence of sweet Auburn cannot be emphasized enough. This is, you know, literally the the birthplace of the civil rights movement. So if you think about the the rights that are promised by the Constitution that weren’t being, you know, fully delivered, then you think about millions of people around the world and leadership right here in downtown Atlanta, Martin Luther King, you know, John Wesley Dobbs preceding him, Ella Baker, Congressman John Lewis, Bayard Rustin, Septima Clark, Rosalind Pope, so many others that came together to make the passing of the Civil Rights Act of 1964 possible. That happened here. And the thing that’s both fascinating and also tragic is that since 1976, when the Sweet Auburn Historic District was designated a historic landmark, since then, 47% of the buildings have been lost. Part of what we do with my company is historic preservation. So to understand that not only are we losing historical fabric, but we’re also losing the ability to have a conspicuous cue for a conversation about the importance of place. And in this place, we’re talking about the lessons that can be imparted from the civil rights movement.

Lee Kantor: Now, um, I’ve been able to travel to a variety of different cities around the country, and some cities do a good job of incorporating kind of historical buildings and landmarks within the fabric of their downtowns or in certain areas. Why do you think that some communities embrace this, while other communities just want to tear it down and, you know, put up parking lots and parking garages and brand new shiny buildings?

Gene Kansas: Well, it’s a great question. And and it’s also a complicated one to answer because there’s so many different factors out there in the world. I mean, as one example, you know, you could have a city interested in growth and that’s not necessarily bad. Um, Atlanta has been, you know, a city on the rise for a long, long time. It’s part of our DNA is progress, um, and moving forward. Um, but in some cases that can lead to consequences that aren’t. Necessarily beneficial. And it’s not just the preservation of buildings. It could be, you know, let’s say, um, green, green space, our tree canopy. But with downtown Atlanta and I think a lot of other cities around this country, you had, um, you know, let’s say a negative consequence of white flight. Um, this was especially in the segregated South. So, you know, you you have places that were thriving business centers like downtown Atlanta, um, thriving commercial and cultural centers as well. But when people move out and they’re no longer a population to go to the restaurant or support the hotel or occupy the office space, then you have an economic issue, and if something is not creating value, then it’s not really motivating for others. And when it comes to the case of cities and neighborhoods, that can lead toward, um, basically, you know, issues with value and, and people trying to figure out what can be possible. And sometimes that leads to demolition. Sometimes it leads to what’s called demolition via neglect. And that’s a big part of what’s happened in Sweet Auburn is by building sitting vacant, um, they end up crumbling. Um, so that is just one answer out of many.

Lee Kantor: Now, when there’s an a companies like yours that come in and see kind of the value that’s there and maybe isn’t obvious to other people, how do you go about preserving some of the history, but still make it viable for business to be done.

Gene Kansas: Yeah, absolutely. And, you know, there have been a lot of other people, um, and companies that have been involved in this effort and locally, um, there are preservation organizations such as the Atlanta Preservation Center, the Georgia Trust for Historic Preservation. There’s also the Atlanta Urban Design Commission, which is interested in historic preservation and acts as an oversight body through city government for this. Nationally, the National Trust for Historic Preservation, plus a lot of stakeholders in sweet Auburn from, you know, uh, the the churches here, um, from the King Center. Um, other historic places. Now, as someone who is an entrepreneur and a historic preservationist, who also is a writer. I’m very interested in the story, and the stories that come from Sweet Auburn are magnificent. They’re inspiring and and frankly, they’re incredible. And so if those can be shared and connect with people just like you do on your show, that that creates some form of value that’s motivating motivation that can result in action. And so the action might be for people to to come and use the space or rent space. Longer term constellations, which are mentioned earlier, is a great example of this.

Gene Kansas: This is a building at 135 Auburn Avenue. Um, it was built in 1910 as a book warehouse. It’s called, um, the Southern Book Building. And, um, this is a place that has a period of significance in the 1960s when in 1963, the the Student Nonviolent Coordinating Committee, um, had their offices there. And to be able to to be a part of the history now through historic preservation and new contemporary programing at the Southern School book building. Um, we’ve got people who come in for, let’s say, a day. We’ve had over 80 weddings here. We have people who, um, rent space long term. One of the groups is called Music and common. Um, music and common does, um, racial reconciliation through songs. So they bring together communities and conflict. They write songs together, they perform songs together, they communicate. And there’s a healing there. The reason they’re here is because they have, you know, an interest in in a meaningful connection and presence to the sweet Auburn Historic District as a leader in civil and human rights. Um, but this is just one example.

Lee Kantor: Now, in your upcoming book, Civil Rights, um, you mentioned the importance of storytelling throughout this conversation, but is there a story within that book that you can share that kind of illustrates your interest in the area, and also maybe makes this come alive for the listener?

Gene Kansas: Absolutely. So there’s a building called the Daily World Building, and this building is a historic site in journalism. Um, it it is also a place that has a, a rich history even before the modern day civil rights movement so built in 1912. In 1918 it was home to the Virgil Coffee Company. Starting in, I think, the the 20s and then into the 30s, um, it was sad. Sat on the dividing line of black and white Atlanta. There were apartments there. They were integrated apartments. Um, then the 1940s and specifically 1944, the Ponciana club opened. Now the Ponciana club was a jazz joint that featured folks that you, your listeners will know, such as Louis Armstrong, Billie Holiday, Benny Goodman, Little Richard. So there’s this jazz history. And then, um, there was a group in 1944 that moved in as well, called the district five Girl Scouts. This is Atlanta’s first black Girl Scout troop. These young Scouts who became women are an exceptional example of leadership. And one of those scouts is a woman or a young girl named Rosalind Pope. When she was a senior at Spelman, she became the principal author of An Appeal for Human Rights, which was a civil rights manifesto that was published in 1963 that sparked the Atlanta Student Movement, which helped spark the national movement, which really made success in the civil rights movement possible. No one knows who she is because, frankly, women have been excluded from history and especially, um, women of color. And so in I guess around this time last year, um, I got a call from the city of Atlanta Cultural Affairs saying that the Girl Scouts wanted to do a mural in downtown Atlanta to help celebrate the history of district five.

Gene Kansas: And did I know of any walls that could be used? Because I was in a fortunate position with our company to lead the historic preservation of the Daily World building, which had been hit by a tornado in 2008. Um, I bought the building with a partner of mine named Ben Dupuy, uh, led a preservation effort, and because of the historic preservation of the building itself, we had a wall. We were able to work with the Girl Scouts to have the mural honoring district five, featuring Rosalind Pope on the side of this building. And so we’re getting to talk more about a story now, but let’s just say that someone didn’t have the ability to to listen to this show or know much about the building if they see a 50 by 30 foot mural, public Art for Public good. And they’re interested in it today. You know, with mobile technology, they can quickly, you know, look up what is the story here? And when they do, they’re going to find something, um, of a caliber of inspiration that’s really hard to get in everyday life. So what might that mean for a Georgia State student? You know, walking by, there’s 37,000, uh, people at Georgia State University on the downtown campus. Um, what might that mean for a young scout of today who goes with their troop and sees what they think is just a work of art, but really an ideal and an example, a shining example of what’s possible. These are the types of things that are possible through historic preservation of the building. I would argue, though, maybe even more importantly, is a more ethereal or artistic preservation, in this case the preservation of women’s rights.

Lee Kantor: So what do you need more of? And how can we help you?

Gene Kansas: Well, if anyone is interested in learning about the people and places that came together to make history and sweet Auburn through civil rights, please, you know, go online. Um, this is forthcoming from UGA press and co-published with Georgia Humanities, will be out in February of 2025. The website is civil sites, dot com and sites are spelled s I g h t s civil sites com. Um. Learn more. Preorder the book. Um come down to sweet Auburn. Um, you know, do some cultural tourism and um and just if so inspired share it with others.

Lee Kantor: And then can you share the kind of coordinates for constellations if they’re interested in your shared workspace?

Gene Kansas: Absolutely. Thanks for asking. It’s constellations dot community. We have space for lease long term. We also host meetings and events. So think holiday party, think book club, milestone events, um, reunions, uh, any type of um meeting or event if you want to be in a place that’s beautiful and also has a rich history, um, please visit us.

Lee Kantor: Well, Gene, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Gene Kansas: Thank you so much for having me.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: Gene Kansas, Gene Kansas | Commercial Real Estate

Navigating the Challenges of Entrepreneurship: Marci Klein on Storytelling and Work-Life Balance

November 4, 2024 by angishields

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Women in Motion
Navigating the Challenges of Entrepreneurship: Marci Klein on Storytelling and Work-Life Balance
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In this episode of Women in Motion, Lee Kantor interviews Marci Klein, founder of Klein Creative Media. Marci shares her transition from a 20-year career as a television director in the reality genre to starting her own video production company. She discusses the challenges of balancing work and motherhood, the importance of storytelling in business, and her initial struggles with pricing and establishing her business.

Marci highlights the impact of organizations like WBEC-West on her professional growth and emphasizes the unique challenges women face in entrepreneurship, particularly in valuing their work and navigating business complexities.

Klein-Creative-Media-logo

Marci-KleinAfter spending 20 years as a Hollywood director in the reality/documentary genre, Marci Klein, CEO of Klein Creative Media, has dedicated her life to bringing stories to life for business owners. She creates high quality video content with video, stills and drones that create an impact while promoting brand recognition for her clients.

She’s both an Emmy and Cable Ace winner, and very active in her community as a Public arts commissioner and Board Chairman for the Redondo Beach Chamber of Commerce. She’s incredibly collaborative and generous with her insight and creativity, and loves to help business owners walk away with the best video content she can deliver to help her clients succeed.

When they succeed, she has succeeded. Through her best-selling books, Women in Business Leading the Way, her training courses, and fully equipped video production studio in Redondo Beach, Marci has inspired hundreds of business owners to to both learn, and create impactful video content and still make the experience as fun and exciting as her deliverables.

Connect with Marci on LinkedIn and X.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women in Motion, we have Marci Klein with Klein Creative Media. Welcome.

Marci Klein: Thank you. It’s great to be here.

Lee Kantor: I am so excited to learn what you’re up to. Tell us about Klein Creative Media.

Marci Klein: Well, Klein Creative Media is a video production company, and we work with other small business owners, medium business owners, and corporate business as well as government to help create branded video content that they can use to expand and grow their business and get brand recognition.

Lee Kantor: So what’s your backstory? Have you always been involved in the video game?

Marci Klein: Actually, yes, I have always been. I was a television director for 20 years in the reality genre and loved working in television. Crazy at times. It’s definitely a different lifestyle than your traditional 9 to 5 job, but I loved every minute of it.

Marci Klein: We were telling stories with video. I was doing news magazine shows, like things like Dr. Phil, Inside Edition, lots of shows on E! Entertainment, and it was a really great career. But I did end up leaving television to have kids in about – I was working at the Dr. Phil show at the time and that was about, well, I can’t remember exactly. Oh, my gosh, my dates. You know, when you get so old, you can’t remember those dates anymore. But I’ve been doing business videos for about ten years now.

Lee Kantor: So when you decided to get back into kind of the working world, why did you not just go back into the, you know, storytelling via television rather than kind of going into your own private practice, going for a more business side of things?

Marci Klein: Well, that’s a great question because I did say that I loved every minute of television, and that might have been a little bit of an exaggeration.

Marci Klein: What I didn’t love about it was the long hours. There’s so much commitment you have to – there’s so much time commitment that you have to put into being a television producer and director that I just didn’t feel like it was a good match while also being a parent. I really wanted to be a hands-on mom and I didn’t see that balance playing out if I went back to television, so I thought I would do something that I could have a little bit more control over, which was having clients and working with them and working around my kids’ schedule.

Marci Klein: And I’ve been very successful in being able to do that. I have a really great work-life balance now, and – I mean, sometimes it gets crazy in this business as well. You’ve got clients that are on a deadline that needs a video right away, and it’s not – but it’s – I don’t think it ever has gotten to the level that television got to.

Marci Klein: I mean, television was, you know, your video is going to be on the air. You need to get your, you know, your video done within minutes or seconds. And it’s just the intensity is, it’s different than working in business videos. It’s definitely different than working with clients.

Lee Kantor: Yeah. And especially in that kind of reality TV and that kind of world where it’s everything is hurry up and wait, and hurry up is kind of a thread that runs around everything. Everything has to be done today, yesterday. And they don’t care. You know, the show must go on, they say, so you got to make it happen somehow.

Marci Klein: That is so 100% true. Yes.

Lee Kantor: So now when you were kind of, said, “Okay, I’m going to go into business here for myself and I’m going to target business clients,” was that a difficult transition to kind of educate the business consumer of, hey, I have this background in TV and it’s going to transfer to business because it’s the same type of storytelling – I’m just storytelling in a different manner?

Marci Klein: You know, that’s actually really funny. It is – it was very hard for me at first to get clients to understand my skill level. What – and I have a funny story. My kids went to preschool, and this was before I had really dived back in completely. I didn’t know what to do. I didn’t really know how to get back, started back into the business. And so I started doing keepsake videos, and my clients were moms from my kids’ preschool. Now, these moms from the kids’ preschool, they did not – they had very low budgets to work with. Yet they had expectations that I think were higher than some of the biggest executive producers I’ve worked with in Hollywood. And I thought that was really funny because I always had to prove myself that I was capable of editing their kids’ first five years together.

Marci Klein: And yeah, here I was, having television, half-hour shows, hour shows, segments on the air, broadcasting to, you know, the whole world on a nightly basis for many, many years. And then you have these moms that are really concerned about my ability to edit their kids’ home videos together. So it was quite interesting at first.

Marci Klein: And I did realize that that’s probably not the right space for me to be in. And I did move on to start doing business videos. But that was my starting point. I needed someplace to start, and it was the keepsakes that got my foot back in the door to telling stories with video again.

Lee Kantor: And it’s interesting because like in the reality TV world, like you said, you’re doing this every day. So in some ways, it’s super important that day, but it’s not very important the next day. But a keepsake video is important every day because that’s the one video they’re going to have. They’re not going to produce another video next week. This is going to be the video that is, you know, kind of forever.

Marci Klein: Well, that’s a good way to look at it. I never really looked at it that way. But yeah, maybe that’s why they were very, very detail-oriented and so perfectionistic about what they wanted. And maybe I just needed to learn to price it better.

Lee Kantor: There you go.

Marci Klein: And that’s – I think that’s an issue with women and that’s what I – you know, I’m a member of WBEC and WBENC and I think that’s one of the things that I like about this organization is they really help you to try to learn to price your services better. And I really learned a lot from working with an organization like this and being part of it about how you create value and how you value yourself. And I think it’s a – I don’t think all women have an issue with it, but I think probably more women have an issue with it than men in my humble opinion.

Lee Kantor: Well, I’ve interviewed a lot of people that coach in this area and they agree with you that women – guys tend to price on what it could be, and women tend to price on either what it is or what. For sure, they feel like they can deliver. They’re not as willing to kind of fudge upward. They’d rather fudge downward and know for sure they’re going to be able to deliver.

Marci Klein: That’s an interesting way to put it. And I mean, I like the way that you put it. I don’t like the way that it’s true, because I do think it is true. And I wish that that wasn’t the case. And I need to learn every day. I need to learn something new. And, pricing is something that I keep trying to learn and get really solid with.

Marci Klein: But it’s always a struggle. It’s always a struggle. I think the maternal instinct kicks in and you just want to please your client, you know? It’s like one of those things you’d rather be, the, you know, concerned and compassionate person than that, you know, I don’t know, a bulldog that’s like, “Oh, this is my price. This is what I go. You know, this is what I’m valued at.” It’s a hard thing to – it’s a hard balance to get as a female, I believe.

Lee Kantor: Yeah. Well, pricing, one of the best pieces of advice I ever got regarding pricing was through a guy named Seth Godin. I don’t know if you read his blog, but he’s a marketer and he says pricing is a story. There is no price that’s the right price. Like any, any price can be the right price with the right story attached to it. So, I think a lot of times people price on, you know, just whatever the tangible value of something is. But the value of something is so much more than that. You know, that’s why a piece of art can, you know, cost millions of dollars on the same canvas and paint could cost, you know, tens of dollars. So it’s just the story that’s associated with it.

Marci Klein: Very good point. Love that.

Lee Kantor: Now, when it came to building out your business, how did you go about doing that? Because having a team and building a company around a vision, it’s one of those things where in your head, maybe it seems easy, but in reality, it’s hard to get a bunch of like-minded people on board, you know, delivering what the vision you have in your head.

Marci Klein: That is so true. My company is a bootstrap business. So I started it with a computer with my own money, well, my husband and my money. We – I said, hey, – I said to my husband, “Hey, Ken, I want to, I want to start a business. I need to buy a computer.” So I took some money out of the bank, bought a computer, and started going to work, and then I bought a camera, and then I bought some lights, and then I bought, you know, and it went on and on and on.

Marci Klein: And what happened is my children, they were I think nine and 11 years old, and they decided that they didn’t want to share a room with each other anymore. And so they said, “Mom, can you – instead of working in the office, can we use the office as our bedroom?” And then I was like, “Oh, my goodness. Okay, what am I going to do now?”

Marci Klein: So I set out to look for office space, and I accidentally came upon this office where I’m sitting right now, which I absolutely love. I have a studio and an office now, and I ended up going to a meeting at this location, and the landlord mentioned that they have, that they have office space available. I took a look at the space. I fell in love with it and decided to open a business.

Marci Klein: And that was a big, scary step to actually move out of my house where I was just working remotely and create a real place of business. So I found a place to rent. I moved in immediately and my business tripled. It was amazing, but so did all the things that I needed to do to run a business.

Marci Klein: I did not know of all the different hurdles I’d have to jump through to actually have a legit business, from workman’s comp to HR, to hiring, and just so many different things that I didn’t know about, even becoming a WBE, a women-business enterprise. I had no idea that the steps that would take to get that far.

Marci Klein: And I’m still learning new things all the time. I still have to get audits by workman’s comp every year, and I have to have an accountant and a bookkeeper. And wow, I didn’t realize. You know, it’s not just all fun and games and telling stories with video, which is the part that I love. It’s all the business stuff that goes along with it, which I feel like I’m not an expert at, but I’m definitely getting a lot better at it. And I know so much more than when I started ten years ago.

Lee Kantor: Now, when did you have that first client where you were able to deliver something and go, man, that really worked for them, and this is something I’m going to really be able to help a lot of folks.

Marci Klein: Well, that’s funny. That was my one – one of my very first clients stemmed from something I did in television. So I would – picture me. I’m still a stay-at-home mom at this point. I don’t have my office yet, and I actually went to the plastic surgeon’s office because I had this horrible C-section scar that I needed to get rid of. It made me look ridiculous in a bikini. And I live at the beach, and I play volleyball and wear a bikini all the time, and I needed to fix that.

Marci Klein: So I’m sitting in the plastic surgeon’s office, and I get brought into the office and the nurse comes in and the nurse is one of my clients. She was one of my mother’s who hired me to do her kid’s first five-year keepsake video. And I’m completely confused. You know, that this woman’s in here because I didn’t have – I had no idea. She worked in a plastic surgery office, and she started bragging about what an amazing video I did for her child. Meanwhile, the plastic surgeon is talking about a project that he has. He’s doing a mommy makeover project where he is doing a contest where one woman in the community was going to get a full-on plastic surgery makeover from head to toe.

Marci Klein: Now, ironically, I worked on a TV show called The Swan. It’s actually a very controversial TV show. But The Swan was about these – all these women they called themselves, or they were called ugly ducklings. They weren’t really ugly ducklings, but these women went through complete makeovers, body makeovers, head-to-toe and psychological makeovers, and diets, everything. And I was a producer and director on that show for two seasons, and so I had so much experience working on plastic surgery shows that the combination between, you know, the keepsake videos, doing those myself and the professional mommy makeover shows that I did for television, I was able to work on this mommy makeover for this plastic surgeon.

Marci Klein: I did 12 segments, which turned into a half-an-hour television show that I did all by myself. I shot it, I edited it, I interviewed everybody, like from soup to nuts. I did this whole program and that was very, very rewarding and made me realize that keepsake videos are not really where I need to be. I needed to be doing real stories for real businesses, and that was a big transition for me.

Lee Kantor: And what a wonderful bridge for you, because that made it seamless. Like you went into the business world kind of leveraging all you would learn from the reality TV world through this keepsake thing that you were just trying to do to keep, you know, stay involved in the business, you know, at the beginning. So it was a perfect bridge into the business community.

Marci Klein: It really was. You know, it’s so interesting the path that we go down. You know, I think there must be some sort of master plan somewhere because, you know, I do feel very blessed and very lucky because things do fall into place for me. I do feel like my, you know, life’s been – I mean, yes, I have ups and downs. Everybody has ups and downs, and I have had plenty of downs. But I feel, for the most part, I’m a very fortunate person. I’ve had so many positive things in my life and the direction that I’ve been led on just sort of serendipitously happens for me, and I feel so fortunate about it.

Lee Kantor: Well, when you do good work and you’re passionate about it and you put out kind of these good vibes, I think that you have better chances of finding the success that you’re finding.

Marci Klein: Well, thank you. I hope you’re right. I hope that that success continues because I’m looking forward to having my business keep growing and making a mark and and satisfying a bunch of happy clients. That’s my goal all the time.

Lee Kantor: Now, you mentioned a little bit about the impact of WBEC-West and those types of organizations, but can you share – is there anything that being part of that WBEC community has tangibly helped you kind of grow your business or you’ve gotten business from it, or just learned or found a collaborator through it? Has there something happened through that relationship that you can talk about?

Marci Klein: Oh, so many amazing things. I don’t even know where to begin. One of the things that I loved about WBENC and WBC is they have a thing called a Platinum Supplier Program. That was the beginning. So I’ll talk about that first.

Marci Klein: It’s a training program that teaches you how to come up with your own capability statement and your elevator pitch. And I’ll be honest with you, I didn’t even know what a capability statement was prior to the Platinum Supplier Program. So I cannot give kudos enough to Marianne Ellis, the teacher, and Jaymee Lomax, who throws the program through WBEC. Amazing program. And it changed my business and just changed the direction, the trajectory of everything. They opened my eyes to the fact that I could actually do work with corporations. I never knew that I could do that. I never knew how that was happening for other businesses. And they opened my eyes and they’re still helping me make strides every day with that program.

Marci Klein: And let me talk about the second thing that, I mean, I’ve gotten a lot of business from WBE, so much business I can’t even tell you with a lot of fellow women business owners. But one of the best things that happened to me was I was at a WBE National conference in Nashville and in the Uber line, I met an amazing woman.

Marci Klein: Her name is Elin Barton, and she owned a company called Riveo Creative, and we just met in the Uber line, and we were chatting and we liked each other. Next thing you know, we’re collaborating with each other over the phone a few weeks later. And next thing I know, her client, Black Angus, had a corporate commercial, a national corporate commercial that they need produced, and she’s not able to come to California to do it. So she brought me into her loop and introduced me to her client, and we did a collaborative shoot for Black Angus and did a commercial that Black Angus loved so much that they hired us to do a second commercial.

Marci Klein: And I just have to attribute all of that goes back to WBENC for having the conference and for having the most amazing women at the conference, and for them encouraging collaboration and set of competition, because it’d be real easy for me to compete with another video production company and think that they’re a threat to me, but I don’t look at it that way. I look at every company, whether they do the exact same thing that I do or something different, as an opportunity to collaborate and grow. And I think this was a perfect example of that.

Lee Kantor: And that’s a great lesson for the listeners when it comes to going to events like this or joining communities like WBEC-West. You don’t just join and pay dues and think you’re done. Like, you have to go and be part of it and be active and open and reach out and look for those opportunities because they don’t happen by themselves. You have to be proactive if you’re going to get anything out of these either events or joining these organizations.

Marci Klein: I agree 100%. The more I go to these events, the more the most amazing people I can continue to meet. And the more times that you meet these same people, you start forming relationships and they start trusting you and referring you. It’s really amazing. And the whole networking and being able to do it in person with all these amazing women and amazing corporations, it’s been very rewarding for me.

Lee Kantor: So who is that ideal client for you today and how can we help you meet more of them?

Marci Klein: Well, it’s still a combination for me. I love the Black Angus of the world. Those are amazing. Those are corporate clients. I’m definitely looking for more corporate clients who want to put their trust in us. I feel like we can do a great job at any level. I still have all my television crews and talent that I work with that I bring in on shoots.

Marci Klein: But then I also really enjoy working with other women business owners and minority business women – and minority business owners as well. I really feel like there’s a connection, especially with the other women business owners. I feel like there’s a shorthand with women. We just get along. We’re able to communicate so clearly. I mean, I get along with men, too, don’t get me wrong, but I just love helping other women. I’ve always been a proponent of supporting women, even as far – even when I was in college. And I’m just going to divert here for a second.

Marci Klein: I just went online the other day and was able to find a documentary that I made in 1987, my college, my senior college project, which I got an A on, by the way. But PBS in Chicago purchased my documentary from me. It was called Breaking the Boys Network, and it was an empowering video about how women are making strides in the film and television business.

Marci Klein: Yes, it looks at where there, you know, that the issues lie, but it also looks at a positive stepping forward and how we’re going to change that and how we’re going to, you know, make strides. So I’ve always been into supporting women and empowering women and bringing up stories of inequality that we can work on to make better. And I think that – I’m kind of losing a little bit my train of thought. I forgot where the question started. But supporting women is something that’s really important to me and empowering women.

Lee Kantor: Now, the organizations that you’re working with as clients, are they coming to you because they’ve never done video before, or are they coming to you to solve a marketing problem?

Marci Klein: That’s a good question. A lot of – a lot of businesses – there’s both actually. A lot of people have, you know, homemade videos on their website that just don’t show the quality of work that they really do. And so, they come to me for an upgrade because they want something more of a higher quality. And, you know, sometimes people have nothing on their website and they don’t have any video at all. And video is the most powerful tool to bring in an audience. And we all know that by just by, you know, looking at Instagram or any kind of social media where you post videos. The stats are so much higher for viewership when you bring video versus still photographs. It’s just much, much more – brings much more of a –

Lee Kantor: It’s more – right. It’s more impactful.

Marci Klein: Yes, it is much more impactful. I have a bunch of stats about it too. I just didn’t bring them up on my computer screen prior to this phone call. I should have.

Lee Kantor: But yeah. So if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the best way to connect? Is there a website?

Marci Klein: Yes, kleincreativeMedia.com. And you spell Klein just the same way that you spell Calvin Klein. That would be K-L-E-I-N. So kleincreativemedia.com. And we have a contact page on there, and all you have to do is there’s a button, you can book a consult, and we do a free 30-minute consultation and get your ideas flowing. And even if you have your – if you have your idea already set or if you don’t have any idea at all, we can work with clients.

Lee Kantor: Good stuff. Well, Marci, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Marci Klein: Well, thank you so much for having me. I really appreciate you doing this.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Klein Creative Media

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Wait! Don’t Miss an Episode of Columbus Business Radio

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Wait! Don’t Miss an Episode of Coach the Coach

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Wait! Don’t Miss an Episode of Bay Area Business Radio

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Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio