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Search Results for: marketing matters

Trudy Sullivan with Health Catalyst

January 17, 2021 by angishields

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Learning Insights
Trudy Sullivan with Health Catalyst
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Trudy-Sullivan-Health-CatalystTrudy Sullivan leads Communications and Diversity & Inclusion efforts as a Health Catalyst leadership team member. She holds a Masters in Business Administration from Kellogg School of Management at Northwestern University, and a BA in History from the University of Portland, Oregon.

Sullivan brings experience in B2B, B2C + B2G environments, from innovative high tech companies, including biomedical, semiconductor and aerospace & defense. She spent more than a decade in healthcare, including serving more than one hundred Pacific Northwest hospital customers, as CEO of an American Red Cross blood services region.

Sullivan’s functional experience includes Operations Management; Human Resources; Marketing; Business Development; Strategy; M & A; Investor, Government + Community Relations; and Brand Development.

Connect with Trudy on LinkedIn.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for Learning Insights. Brought to you by TrainingPros. When you have more projects than people, TrainingPros can provide you with the right L&D consultant to start your project with confidence. Now, here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here. Another episode of Learning Insights, and this is going to be a good one. But before we get into it, it’s important to recognize our sponsor, TrainingPros. Without them, we could not be sharing these stories. Today on Learning Insights, we have Trudy Sullivan with Health Catalyst. Welcome, Trudy.

Trudy Sullivan: [00:00:43] Hi, Lee. Thank you for having me.

Lee Kantor: [00:00:45] Well, I’m excited to learn, first of all, what Health Catalyst is up to. How are you serving, folks?

Trudy Sullivan: [00:00:51] Well, we are a leading provider of data and analytics technology and services to health care organizations. We’re committed to being the catalyst for massive measurable data informed health care improvement. So, we work in partnership with our clients to produce improvements in the clinical, financial, and operational realms. And our vision is really to transform care for every single patient on the planet.

Lee Kantor: [00:01:17] And then, you’re a global company?

Trudy Sullivan: [00:01:19] We are a global company, yes. We’ve expanded over the last couple of years. And most recently added folks in the Middle East to those that we are serving.

Lee Kantor: [00:01:30] And what’s your role with the company?

Trudy Sullivan: [00:01:32] I am the Chief Communications and Diversity, Equity, and Inclusion Officer. And I love both parts of my job. I have been spending a lot of time, as you might imagine, in 2020 and the early parts of ’21 on equity.

Lee Kantor: [00:01:47] And as the chief diversity, equity, and inclusion officer, how are you kind of handling that? Because those are some difficult conversations.

Trudy Sullivan: [00:01:57] Yeah. We have been working to ensure that our team members, our clients, and all stakeholders understand that diversity and inclusion is an expansive, not a restrictive proposition. And while embracing it, it’s definitely the right thing to do morally and ethically. We love sharing the business outcomes that are really represented and clear with data. Definitely greater diversity of thought drives greater innovation and competitiveness. So, we try to show up every day aware of our own biases with a commitment and a plan to listen to others whose experiences and perspectives are different from ours. And we get comfortable being uncomfortable, if you will, because we know that its importance, and humility, self-awareness, and a recognition that we don’t understand everything, especially in the context of diversity, will make us better.

Lee Kantor: [00:02:56] Now, from an organizational standpoint, when you kind of go on this journey that you’re on, how do you kind of create that safe space where people can be vulnerable? And the people that are, maybe, in the majority are able to kind of share what they’re experiencing and, maybe, open them up to some empathy that, maybe, they didn’t have previously and to really understand how the minority is feeling about certain issues. It seems like there’s a lot of landmines. How do you navigate that in kind of a safe way that lets everybody be heard?

Trudy Sullivan: [00:03:37] I think it’s a great question, Lee. And this is difficult, but very important work. And we like to start first by giving ourselves and others grace. Grace to learn, to relearn, to unlearn, to forgive, to accept differences. And we have some timeless principles and values and cultural attributes that make some of this work a little bit easier. One thing that we value greatly is humility. And that is, I think, a significant game changer for us if we can humbly approach a conversation with the perspective and the self-awareness that we don’t understand everything. Then, that allows those in the majority and those in underrepresented groups to come together and support one another in meaningful ways.

Trudy Sullivan: [00:04:28] And most importantly, to learn from one another. And it’s that learning that we try to harness to be able to continue to build, and to grow, and to change, and to get folks to a place where, again, that being comfortable with being uncomfortable comes a little bit more naturally. So, we actually work to counter bias with love and kindness. And it’s a four step process, if you will, of respectfully interrupting, questioning, kind of educating, and then having others around you begin to echo. And it’s a wonderful approach because it begins to drive behavioral change and set sort of the tone for people to do, like you said, kind of navigate in somewhat choppy waters.

Lee Kantor: [00:05:15] Now, has this been something that’s part of Health Catalyst’s DNA since the beginning? Or is this an initiative that kind of bubbled up organically during all this recent kind of chaos?

Trudy Sullivan: [00:05:26] Actually, the wonderful thing about Health Catalyst – and I’ve just been there a little more than a-year-and-a-half – is the fact that the whole time the company has been working together – so think about more than a dozen years – this work has been front and center and these timeless principles have been honored. So, when I arrived, we already had four affinity groups. We had an affinity group called Women Empowered or WE. We have an affinity group called Queers and Allies, Q&A for short. We have an affinity group for Veterans and Champions. And then, this year, we did create Shade’s, an affinity group for our team members of color. And those organizations, over the course of many years, have been doing tremendous work. And the company had worked, really, in a diligent and focused way on driving gender improvement. So, while there have been opportunities this year to shift our work from an internal to an external perspective, we’ve made a lot of progress prior to facing the challenges of 2020.

Trudy Sullivan: [00:06:26] Externally, we now have a fantastic tool and capability – we call it a Health Equity Guidance Assessment and Solution – that we’re piloting, where we can, with the use of data, help folks zero in on the greatest opportunities for improvement inside hospital and health care systems to drive disparity out of care. And we’re really excited about that. So, we’ve been doing a bit more of that work this year. And I think there’s a greater understanding because of the spotlight that COVID shined for us all on the social and economic indicators of health and the impact that that has had for communities of color from an infection morbidity rate with regard to the pandemic. So, we’ve got our affinity groups working to help us do this important and meaningful work inside and outside the company. And I’m really excited about that.

Lee Kantor: [00:07:19] So, now, this initiative to kind of help others, you know, helping them with their diversity challenges they might be having in their health care organization, is that like you kind of productize something that you were doing internally for yourselves that now you’re offering as a service to your clients? Or that was just part of the offerings that you were offering?

Trudy Sullivan: [00:07:45] Well, we have the capability before. And we all came together differently this year to make sure that more people were aware of the capabilities. And we’ve refined to a degree and productize, if you will, the assessment and the guidance solution. So, the the data and the capability was there. But to your point, we did fine tune it a bit to help in these areas that we see where there’s growing need. And so, we’ve got this cross-functional task team that’s supported by our Shade’s affinity group members, and we’re thinking differently about the way in which we connect and carry out this mission driven work more quickly and more meaningfully. So, that’s been a bigger push for us in the second half of the year, for sure. And we envision the pilot coming to life over the first and second quarter and drawing more people in to continue to transform care for everyone.

Lee Kantor: [00:08:40] Now, do you have any advice for leaders that are thinking about, maybe, starting some sort of affinity group? I know they’re called different things in different organizations, but those kind of groups that are four certain groups of people within your organization. How did you decide on those initial four? Was that just kind of polling and getting a feel for who we have here and then just trying to serve them? Like, how did you decide four, not five or six instead of two? Like, how did that kind of come about? And maybe you can share some tactics for others who want to implement something along those lines.

Trudy Sullivan: [00:09:16] Sure. The affinity groups or some people call them ERG, Employee Resource Groups – to your point, I’ve heard them called a variety of things – have come together organically. And I think that’s where the greatest power lies when folks seeking belonging or affinity come together and gather, get to know one another, and then decide what kind of change or work that they want to do collectively together inside a company. And so, our groups really formed very organically. And this year, there was just a greater impetus on the heels of George Floyd’s murder to push more quickly on the Shades affinity group work. And so, there’s a really beautiful framework that you can use that takes you through the process of supporting the evolution of an affinity group. And I think one of the most important elements of success for those organically grown groups is to have the championship support and visibility that comes from having a leader help them in whatever way they decide will be most useful.

Trudy Sullivan: [00:10:26] So, we’ve applied some best practice techniques there in terms of providing support, providing those champions, providing training to our champions so that they’re helping in the right way. And then, just creating space for voices to be heard and to recognize, and showcase, and shine the spotlight on the work that’s being done so that more people can get involved. Another best practice that we love is ensuring that when the group forms, there’s an opportunity for champions and allies to join, too. And this year, we’ve gotten a little bit more deliberate and intentional around ensuring that our champions understand well it’s beautiful that they show up to help. There may be times when they need to be invited to attend. And there may be times where the group wants to work on things in their own way. And, again, being able to give folks that space, and support, and offer an infrastructure and budget as needed has helped our groups be successful.

Trudy Sullivan: [00:11:27] Supporting initiatives, for example like this year, Shade’s launched a diversity dialogue series. And so, as the champion for the Shades organization, I worked really hard to make sure we would have some budget to support outside speakers. And we’ve had phenomenal folks come in to help us learn and to think about things differently. And the group was really excited about doing it and sponsoring it, but they needed the resources, so I was able to provide that. And thinking about how you approach that, again, with intentionality in mind is really important when you put the affinity groups together.

Trudy Sullivan: [00:12:02] The other thing that we think is important, and we’ll be embarking on this in our journey this year, is finding a way for the affinity groups to come together to create even greater inclusion. And so, we’re creating a Diversity, Equity, and Inclusion Council, and the leader from each one of our affinity groups will join us to help us better understand where we can come together around important topics. So, as an example, this year we’re embracing intersectionality and we want to learn as much as possible there. So, each one of the affinity groups is participating in a panel, and each one is participating in the development of a training curriculum, and has participated in our screening of outside speakers to come in. And so, we’re getting greater, I think, benefit from us coming together than just having groups meet separately. And I think that’s another good best practice to consider as you build your groups.

Lee Kantor: [00:12:57] Now, does it ever kind of leave the four walls of the organization? Is this something that the group can then say, “Okay. I want to affect my community and I want to take the work we’re doing here. And then, I want to help others outside of Health Catalyst.”

Trudy Sullivan: [00:13:15] Yeah. And that’s another really fantastic best practice for affinity groups and those supporting them to think about. It’s wonderful to come together and to celebrate. Like, we’ve got a big celebration on Monday, obviously, with Martin Luther King Day. But it’s even more important if our affinity groups can sink their teeth into being meaningful brand ambassadors and representatives in the community and driving strategic outcomes where the company needs help.

Trudy Sullivan: [00:13:42] And so, I’ll give you a couple of examples. We love the partnership we have with CCG. So, they host Women of Color STEM, an amazing conference. And then, the Black Engineer of the Year Award Conference, BEYA, which will be held in February. So, our affinity group members have come together to help us from a planning perspective show up and be visible in those settings. So, again, providing the funding, but then a platform for folks from the affinity groups to really strategically impact the outcomes of those efforts is something we’re really focused on. We just had a meeting today about BEYA, and I’m really excited to see what will come out of that job fair experience.

Trudy Sullivan: [00:14:22] And as an example, some of our Shades affinity group members will adjust their schedules so that they can be in the hiring booth talking to potential candidates about opportunities that help Catalyst, which is a great example of the way they’re helping us in 2021. So, I love it when you see the evolution beyond just the gatherings inside the walls to the contributions outside the walls and doors of the company and our affinity groups doing a great job of that.

Lee Kantor: [00:14:52] Now, talk a little bit about how initiatives like yours and this in general can impact hiring. How does this change, maybe, who you look for and giving those folks the opportunity, maybe, casting a wider net and looking in places that, you know, you historically didn’t look for talent?

Trudy Sullivan: [00:15:15] That’s a good question. The reality is, when you start with the data, you’ve just got this beautiful platform of truth. And we believe in looking at the data because it really doesn’t even have an opinion. Beginning to measure what matters using our affinity groups to do that. And make sure you remember that if it matters, you’re always measuring it. It’s the only way we will improve. So, when we look at data, if we see an area where we have imbalance, we work really hard to overcome that imbalance. And if it’s hiring and developing pipeline, there are opportunities for your affinity group members to influence your internship programs, to identify places and spaces where they look to see opportunities, identifying spaces and places where it might be super important to be visible and to be present, like, the two conferences that I mentioned and there are many, many more.

Trudy Sullivan: [00:16:13] But then, actually, being present there and being able to talk to folks about what it means to work for Catalyst, we’re really proud of the fact that we have high levels of engagement. And we’ve won several best place to work awards, I think more than 50 actually. And we most recently were recognized by Glassdoor for those efforts and modern health care, too. And all of our team members help us create those perceptions and build that brand, so having them involved. I had two meetings last week with folks who said, “Hey, have you thought about this platform -” I think it was Jobwell “- for connecting to a more diverse pool of interns?” And we hadn’t thought about it. So, we were really eager to learn more. And then, develop a task team of those folks who brought the idea forward to help us get better in that space.

Trudy Sullivan: [00:17:07] So, through diversity of thought and the participation of the affinity group members, we just become increasingly collaborative, more competitive, and more present in places we wouldn’t know mattered to distinct demographics if we didn’t have the chance to listen and learn from those folks. So, there’s a lot of beautiful synergy that comes from collaborating in that way and getting out of the way and letting folks volunteer and be present in meaningful fashions.

Trudy Sullivan: [00:17:35] And we’re excited about what will come at BEYA. So, for example, they’ve got really cool award categories, and we can’t wait to get there because we’ve got two team members who, for the first time ever, will be recognized at that setting and in that setting. And our team members from the affinity group are helping us think about how we want to show up and celebrate them, too. They’re working on a communication planning. They’re working on pulling leadership in. They’re interviewing and talking to our award winners. So, it’s a really great thing to have the additional support, but more importantly, the additional innovative thinking that comes from the diversity of thought.

Lee Kantor: [00:18:12] And it sounds like those affinity groups really are an engine that really helps in a lot of different areas in the regard of diversity.

Trudy Sullivan: [00:18:21] Yeah. You know, they are the additional arms, legs, brain power that you always wish you had. And they come with just an incredible gift of passion or driving change. And passion around whatever it takes, even if it’s outside work hours, to make a meaningful difference. So, you see the passion, the persistence, really, the patience, even, as we work through the process of realigning resources or supporting one another.

Trudy Sullivan: [00:18:52] For example, our Women Empowered group, in 2020, had to really quickly pivot to make the women’s conference that they hosted, called Reaching New Heights, virtual. You know, that was early on in the pandemic while we were also figuring out what does that look like, what tools are available. And there was such optimism around doing that in such passion around getting it right. It was probably one of the best women’s conferences I’ve ever attended.

Trudy Sullivan: [00:19:18] And we all learned from that. Like, we all thought differently about Zoom breakout rooms. And how do you present and still get engagement, and how much time should we spend presenting versus actually allowing people to talk, and is chat functionality better than open mics. But we learned through that affinity group’s efforts and their successes. And it was a beautiful sight to behold and I can’t wait for their next one. But, again, I think we probably wouldn’t have done as great of a job if we hadn’t had those volunteers and all the extra energy and the dedication of time that they committed to that effort. We wouldn’t have been nearly as successful without them. And they own it. It’s really their celebration and their conference.

Lee Kantor: [00:20:02] Now, has that kind of leadership within those affinity groups translated to, maybe, career advancement opportunities, because these folks are getting seen by people higher up that, maybe, they’re getting exposure to folks that they hadn’t seen before and they’re getting to see them achieve things and make things happen? And so, they’re seen in a different way, maybe, than they are in their normal job. So, has that translated to any kind of job advancement because of their leadership in these affinity groups?

Trudy Sullivan: [00:20:31] Yeah. I think that happens relatively often in affinity group environments. And as you look at the pipeline and developing your high potential pool of talent, your high potential pool of diverse talent, and you look at succession planning, your spot on in thinking that these leadership opportunities that present themselves, that maybe the day jobs wouldn’t provide or the stretch assignments the affinity group activities create, do translate into greater visibility for those folks doing the work. And greater opportunities because they expand the network of who they know and who knows them in unique and meaningful ways built specifically on the contributions they’ve delivered in certain areas.

Trudy Sullivan: [00:21:18] And, definitely, we’ve got this incredible egalitarian cohort of leaders for women leading us in our Shade’s activities. And the work that they’re doing definitely transcends what’s happening in our meetings. So, for example, one of our leaders was relatively new to us via acquisition. And had great ideas about how to showcase the health equity assessment tool to our new clients that we gained via the acquisition. And she organized several different meetings with several different leaders inside the company that she guaranteed would have taken her longer to meet and would have taken them longer to get a chance to see how phenomenal she is if she hadn’t embraced the role as a contributing member on the leadership team side of the affinity group. And then, just found the space for her voice to be heard around these innovative ideas. So, there’s definitely a path there for promotion for folks and just a great opportunity to build new skills that your day job doesn’t allow you to do. So, I love the diversity ecosystem for that reason as well.

Lee Kantor: [00:22:26] Now, this must be really rewarding work for you, and the passion in your voice kind of gives it away how important it is to you. What’s the hard part? What are some of the challenges when you’re implementing one of these programs?

Trudy Sullivan: [00:22:39] Oh, you know, I am super passionate about this work. And it can be challenging. And I am grateful that I have a really good leader, who’s our CEO, is such a servant oriented leader and so mission driven. That, you know, every day he helps all of us, I think, be mindful that if we can ground ourself and our timeless principles and remember to openly listen to others, and to be respectful, and to just cherish the value of what each one of us bring each day, it gets easier. And, again, that grace and discernment that we talked about earlier is so important.

Trudy Sullivan: [00:23:22] But I try to back up and look at how much you can achieve before you see, maybe, the measurable outcomes you’re looking for. So, there’s a lot of tactical activity that can distract you. But, again, if you go back to the data and look at where you’re making improvements, that’s what really inspires me and keeps me positive. And when I see that there are more people who understand why diversity thought matters and understand that inclusion is beneficial to everybody, that is really inspiring and it gives me a lot of hope.

Trudy Sullivan: [00:24:03] And the change that we’re making, I think, at the corporate level, and so many companies have done really great work on an accelerated basis this year. That’s just a wonderful foundation for us to think about, because the companies that we’re all part of make up the foundation of our economy and what our nation thinks about. And so, I get pretty inspired because I believe that our best practices and our results can help us drive change at that broader level, too.

Trudy Sullivan: [00:24:33] And everyday just role modeling why you might have a different opinion. I mean, look at all the things that there are to be polarized and divisive about today. If you can shift that and think of it as a challenge, like how can I come together with somebody and learn from them in a way that will be useful. Whether it’s, should my 82 year old father get a vaccination and my discussion with my two sisters all varying opinions, right? If you apply these practices and principles, it’s really beautiful to see what comes from it.

Trudy Sullivan: [00:25:04] And so, I try to stay positive and focused on all that we’re achieving because it wasn’t that long ago for me in my career where I really felt isolated as the only woman in most settings. And oftentimes was left out and sometimes excluded or talked over. And when I see how far we’ve come, just in most companies and in most settings, I just get really excited about what’s around that next corner. So, I’m glad to see more and more people learning.

Trudy Sullivan: [00:25:34] And I think you’ve probably seen the data point, too, around hiring for chief diversity, equity, and inclusion officers. It’s from C-suite growth, 84 percent higher than any other position being filled at the C-suite level is the chief diversity and equity officer position. Like, how exciting is that, right? When you talk about learning and growing together and driving change, there’s so many of us investing because we know there’s an opportunity to get better. And that alone gives me such optimism and hope.

Lee Kantor: [00:26:02] So, before we wrap, any last piece of advice for that CEO out there that hasn’t pulled the trigger and hired their diversity, equity, and inclusion lead yet? What should they be thinking and why should they do it right away?

Trudy Sullivan: [00:26:17] I think, again, if CEOs remember how incredibly expansive diversity, and equity, and inclusion is and embrace that it’s the right thing to do on so many levels. If they find a wonderful partner and achieve diversity, equity, and inclusion officer, and they show up every day just with an awareness of their own bias and a desire to learn and to grow, to relearn, to unlearn, and to do better, the outcomes that they’ll achieve from a business perspective, culturally and operationally and from a financial perspective, will be so motivational that I’m confident they’ll continue to invest not just in that leaderships or that leaders capability, but in the function of diversity, equity, and inclusion, too. I just think, you know, again, just taking that first step, looking at the data and seeing where it’s best to start, finding a good partner, moving out, it’s one step at a time. And, you know, you can walk or as some folks say – what is it? – crawl, walk, run, and really actually move pretty quickly in today’s environment to drive meaningful change.

Lee Kantor: [00:27:31] Well, thank you so much for sharing your story today. What do you need more of? How can we help you? Are you looking for more talent? What do you need? How can we help?

Trudy Sullivan: [00:27:42] Yeah. We’d love to have folks take a look at our website. We do have some open positions and we’re looking for diverse slates of candidates. We love to be able to continue to learn what best practices are helping others. And we’d love to learn more about the ways people are overcoming disparity and care just because I think that that’s going to be an issue of importance for all of us as we continue to learn and and move through the second wave of COVID. So, any thoughts and ideas in that space or different ways to look at what we might be doing from an equity assessment and partnership perspective would be really meaningful.

Trudy Sullivan: [00:28:25] And, again, we love to learn, that’s one of our other commitments. We’re dedicated to continuous learning. So, you know, any areas that will make us more innovative and supportive as we try to drive the transformation of health care for every patient on the planet, we definitely want to learn, and want to partner, and want to continue to embrace what will make us better.

Lee Kantor: [00:28:49] And that website is healthcatalyst.com, right?

Trudy Sullivan: [00:28:52] Yes, correct. Thank you.

Lee Kantor: [00:28:54] And then, if somebody wants to connect with you directly, LinkedIn under your name, Trudy Sullivan, is probably an easy way to get a hold of you?

Trudy Sullivan: [00:29:02] Yeah. That’s a great way to get a hold of me. And I do try to respond. And I’ve learned so much from connections over the last year. There’s a lot of incredible work going on in this practice. And I’ve been doing this for a long time, a couple of decades, actually. And like I said, we’ve seen so many gains. But the technology, and the thinking, and the innovation that’s out there now, every day, I probably get a new note from somebody and I think, “Wow. I had no idea.” Like, you know, the gender decoding of job descriptions, just all kinds of things that are hot and evolving, I love to learn more and really embrace and welcome when people reach out to me.

Lee Kantor: [00:29:39] Well, thank you again, Trudy, for sharing your story today. You’re doing important work and we appreciate you.

Trudy Sullivan: [00:29:44] Thank you, Lee. And I appreciate being a part of the discussion and of the show.

Lee Kantor: [00:29:48] All right. This is Lee Kantor. We will see you all next time on Learning Insights. And remember, this work could not be done without our friends at TrainingPros. Please support them so we can continue to share these important stories.

Outro: [00:30:01] Thank you for listening. For more information about TrainingPros, visit their website at training-pros.com.

 

 

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Legal Needs Are Not Something to DIY E33

December 16, 2020 by Karen

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Phoenix Business Radio
Legal Needs Are Not Something to DIY E33
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Legal Needs Are Not Something to DIY E33

Leah Martin Law is a fast-growing business law firm that currently serves businesses in the Southern Nevada community. The firm offers a full range of business law services, including formation, licensing, registered agent, drafting and reviewing contracts, collections, and litigation.

In 1999, Leah graduated summa cum laude from UNLV with a Bachelor of Arts degree in Environmental Studies and Political Science. In law school, she was Editor-in-Chief of the Nevada Law Journal and a judicial extern to United States District Court Judge Phillip Pro. She graduated summa cum laude from UNLV’s law school in 2002. At graduation, she was recognized as the William S. Boyd Outstanding Graduate.

Tune in to hear Leah give some great advice on success and failure and lessons she’s learned along the way.

Leah Martin Law, founded in 2011, is a fast growing business law firm which currently serves businesses in the Southern Nevada community. The firm offers a full range of business law services, including formation, licensing, registered agent, drafting and reviewing contracts, collections, and litigation. They are a proud team of committed, positive, and successful people who are always striving to be balanced, innovative, and honest. They work to ensure that each client of Leah Martin Law will benefit greatly and achieve their personal or legal goals. Leah-Martin-Logo1

Leah Martin Law strives to make every client feel like their most important client. They do this by promptly responding to client inquiries, providing complete and accurate information (even when it is not what the client wants to hear), and treating every client with the respect that they deserve.

They actively monitor each case to ensure that the optimum result is achieved in the most efficient manner possible. Leah Martin Law clients can also rest assured that the firm will keep them apprised of any important developments every step of the way.

Leah-Martin-Legal-Needs-Are-Not-Something-to-DIYIn 1999, Leah Martin graduated summa cum laude from UNLV with a Bachelor of Arts degree in Environmental Studies and Political Science. In law school, she was Editor-in-Chief of the Nevada Law Journal and judicial extern to United States District Court Judge Phillip Pro. She graduated summa cum laude from UNLV’s law school in 2002. At graduation, she was recognized as the William S. Boyd Outstanding Graduate.

Following her graduation from law school, she immediately began employment at Lionel Sawyer & Collins, at the time the largest law firm in the state, which specializes in a variety of business matters. While at that firm, and subsequently at Bailey Kennedy, she gained experience on complex matters while being mentored by a variety of top professionals in Nevada.

In 2011, she made the choice to establish her own firm. She brings to her firm many years of experience in all areas of business law, including preparing formation documents; drafting operating and shareholder agreements, partnership agreements, purchase and finance agreements, leases, surrender agreements, non-compete and non-disclosure agreements, and employment agreements; contract litigation; shareholder derivative suits; business dissolutions; and appellate matters.

Follow Leah Martin Law on LinkedIn and Facebook.

Any information provided in this segment is general legal information, not legal advice directed to a particular situation. It is recommended that you seek legal counsel prior to taking legal action.

About Your Hosts

Autsin-Peterson-on-Phoenix-Business-RadioXAustin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.

Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

LandonHeadshot01Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. Your-Future-Planning-Partners-logo

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

About The Tycoons of Small Biz Sponsor

Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.

We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.

Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Financial and Your Future Planning Partners are marketing names for registered representatives of Lincoln Financial Advisors Corp. CRN-3363518-120920

Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.

The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.

Business RadioX® is a separate entity not affiliated with Lincoln Financial Advisors Corp.

Tagged With: Las Vegas Business Lawyer, Las Vegas Contract Lawyer, Nevada Business Startup Lawyer, Nevada Contract Attorney, Nevada Corporate Attorney

Laura Ann Davis with Laura A Davis Associates

December 13, 2020 by angishields

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GWBC Radio
Laura Ann Davis with Laura A Davis Associates
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Laura-Ann-DavisLaura A. Davis is the CEO and Founder of Laura A. Davis & Associates, Inc., an Atlanta-based transformational executive coaching, leadership and team development, and DiSC assessment training firm.

Since 1998, Laura has been coaching leaders at all levels of Fortune 500 and mid-sized companies to become more emotionally intelligent, agile, and aware of their role in creating a healthy, engaged corporate culture. Organizations must become agile in today’s world of disruption and agile organizations are made up of agile, emotionally intelligent people.

Laura and her associates also focus on assisting teams within organizations to become more cohesive by building cultures of high trust, productivity, accountability, and collective results. Laura and her team offer leading-edge mindsets, skillsets, and toolsets needed to create high performance and inspired success.

Prior to starting her business, Laura held both line and staff marketing management positions at Exxon, Equifax, and UPS. She was an Adjunct Professor of Business Studies at Mercer University and holds an MBA in Marketing from Emory University. Laura earned the coveted Master Certified Coaching designation through the ICF in 1998 and maintains that credential through her ongoing study and dedication to the profession.

Her ongoing thought leadership is demonstrated in the talks she gives at professional industry conferences around the country. She is a contributing author to “A Guide to Getting It: Self-Esteem” and has published articles in leading industry publications such as Choice magazine, ATD newsletters, and more.

She has appeared on “Good Day Atlanta” and numerous internet radio shows to talk about emerging organizational leadership best practices. Laura A. Davis and Associates, Inc. is also a certified woman-owned business through WBENC.

Connect with Laura on LinkedIn and Facebook.

Transcript

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Another episode of GWBC Open for Business, and this is going to be a good one. Today, we have with us Laura A. Davis with Laura A. Davis and Associates. Welcome, Laura.

Laura A. Davis: [00:00:28] Thank you, Lee. Great to be with you again.

Lee Kantor: [00:00:30] I’m excited to catch up. And for the listeners who aren’t aware, can you tell us about your work? How are you serving folks?

Laura A. Davis: [00:00:37] Absolutely. Well, we have been in business for 25 years. And my team and I help organizations strive through change. We help people to be more emotionally intelligent and more agile. And we do that by helping them understand how to really leverage their strengths and learn social and emotional skills to survive in today’s ever changing world of work. We work frequently with cohesive teams as well. Help make virtual teams more successful.

Lee Kantor: [00:01:12] Now, in today’s world, I guess, there’s a few different schools of thought when it comes to strengths. Is it better to kind of lean in and get the most out of your strengths? Or, is it better to shore up your weaknesses? Can you talk about the kind of the pros and cons of each?

Laura A. Davis: [00:01:31] Sure. I am of the camp that believes in capitalizing on your strengths. That said, we all have blind spots in areas for growth and development. So, you need to be aware of those. And that’s where emotional intelligence comes in. And a lot of people have heard of emotional intelligence, but they’re not really clear what that means precisely. And I would define it as, people really understanding how they react to situations, what their strengths are, what their blind spots are. And beyond just being aware of your own strengths and challenges, it’s extremely important to understand the strengths and needs of the people that you work with, so that you can adapt your behavior to meet the needs of the other person or persons if it’s a team, which generally is, as well as the needs of the situation.

Laura A. Davis: [00:02:28] And, too often, leaders and teams have been promoted or trained to only look at technical or functional skills. And where the rubber really meets the road or where people are successful or not is how well they can really relate to people. Do they have a high level of emotional intelligence, particularly in today’s virtual and remote environment more important than ever, to have these skills? So, that’s what we help people to develop.

Lee Kantor: [00:02:59] And aren’t these skills, even if you were great at in-person, maybe emotional intelligence, when you’re doing things virtually, that’s a kind of a slightly different skill set, right? Because you have to pick up cues in ways that maybe you hadn’t been able to rely on previously.

Laura A. Davis: [00:03:16] That’s very true. And most of us now are becoming very familiar with all the online platforms. And I happen to use Zoom in the virtual trainings and the executive coaching that my team and I does. But, really, there are ways you can leverage the tools to be more successful. I’ll give you one quick example, when you’re trying to create a psychologically safe environment – and by that, I mean an environment where people feel they can raise questions and concerns, and share dissenting opinions and have, what I call, productive conflict – sometimes you need to think about how are you phrasing the question. A poll, for example, can be a nice way to get candid feedback.

Laura A. Davis: [00:04:00] I’m doing some work right now with Habitat for Humanity International, and it’s a real privilege. We’re working through the five behaviors of a cohesive team, which is based on Pat Lencioni’s famous book, The Five Dysfunctions of a Team. And they have a beautiful concept called graceful candor. And what that really means is, it’s the intersection or balance of two mindsets, candor and grace. So, candor, of course, is being clear and direct and truthful in calling out critical matters. Sometimes that is hard to do. Virtually, it can be facilitated. And, again, the team leader or whomever is running the meeting, ideally, everyone on the team, helps to manage that by being graceful, by having kindness and respect, and listening intentionally. But those skills are hard. People are not often trained in how to give and receive feedback.

Laura A. Davis: [00:04:56] People, again, have challenges sometimes having an open mind and looking at diverse perspectives. If it’s not our own, it’s a very human tendency to look for data or evidence that supports our existing beliefs. So, all of these skills can be learned. That’s the good news. But there’s a level of finesse that needs to happen in a virtual environment. You’re absolutely right.

Lee Kantor: [00:05:22] And the level of nuance becomes extremely challenging, I would imagine, for those folks that aren’t trained or at least kind of aware that even these biases can exist in themselves and in others. And then, you multiply that by with, you know, kind of this world is flat, especially now with remote, where you’re having global conversations, and you’re dealing with cultural issues, and you’re dealing with gender and age, and all of these things coming into play. There’s, like, landmines everywhere.

Laura A. Davis: [00:05:56] Well, all is not lost. And, in fact, you bring up a great point, everything that we do in my company is about creating an emotionally intelligent, agile culture. And we start with the Everything DiSC assessment, so people see their interpersonal style, what their strengths are, and challenges, what motivates them, and what stresses them. And we do some facilitated sessions where people learn that, not only about themselves, but about their team members. And then, there’s a number of suggestions and concrete behavioral ways that you can adapt to meet the other person where they are and speak to them in their language, if you want to use that particular metaphor.

Laura A. Davis: [00:06:40] And it’s magic, you develop a lot more trust and teamwork. You can have more effective, productive conflict about the issues and not the personalities. And you get buy-in and clarity towards collective results. And I mentioned previously, the importance of peer-to-peer feedback. All of those things certainly can be taught. And when people practice them and experience the benefits, they’re sold. And we’re just delighted to introduce those skills to people because, again, often, as you say, they have not been exposed to them. And it makes such a difference in terms of their satisfaction and performance at work. So, all of the CFOs are happy too.

Lee Kantor: [00:07:27] Well, I’m sure they are.

Laura A. Davis: [00:07:28] Business case for social intelligence.

Lee Kantor: [00:07:30] Yeah. Because it, probably, becomes obvious pretty quickly. And this is one of those things where it might have been considered nice to have, you know, when we were all meeting in person and seeing each other day-to-day. And we can kind of get a feel just through body language and these other ways to see how people are doing. And, now, it gets that much more difficult. And if you’re not kind of on top of this stuff, bad situation and a bad culture can spread pretty rapidly, I would imagine.

Laura A. Davis: [00:07:59] Yes. And even in-person, sadly, the bias in many companies is on technical skills or on traditional performance measures, and all of that is important. That said, there’s a very clear connection between return on investment by investing in people, developing emotional intelligence, and understanding their behavioral personality style that we do with DiSC and so forth. It creates business results, and people are more engaged and more committed to the organization than ever before. And we’re seeing now a fair amount of attrition even in this job market. People have choices and they are moving to different opportunities. If the culture doesn’t support them, particularly millennials, then they will not stay with an organization. Perhaps, their parents did or their parent’s parents in many cases.

Lee Kantor: [00:09:03] And then, this is one of those things where people say, “Well, what if I train them and they go? And then, worse is, what if I don’t train them and they stay?” And if they’re not learning these skills, you’re hurting your organization, number one. But number two, if you’re training them on these skills, this is a gift to them where they’re going to appreciate it because this bleeds into their real life, too, not just their work life. These are skills that can affect their parenting, their being a good sibling, a good child. This stuff is important work foundational, I would think, for just human to human interaction.

Laura A. Davis: [00:09:41] Absolutely. And we take a whole person approach. And, in fact, when we conduct or have an engagement around an executive coaching initiative, we will ask people for a brief life history so that we understand their values and their beliefs and the context in which they work, because you do bring your whole self to work.

Laura A. Davis: [00:10:02] But, you know, I wanted to comment on what you said, Lee. Even beyond being a gift to them, if they leave, “Oh, well.” They’re going to leave comments on Glassdoor, and your reputation as a company certainly is more transparent than ever before with social media. We see that, there are multiple examples of that that I could cite. But they will become customers and they will become advocates for your brand even if they are not employees anymore. So, I think it’s important to recognize that as well.

Lee Kantor: [00:10:36] Now, can you share a story about maybe an impact you made in an organization? Maybe they came in, maybe, somewhat skeptical. And then, you went through this training and they got a result that was kind of more than they anticipated.

Laura A. Davis: [00:10:50] Oh, I’d love to. Yes. Fortunately, there are many such examples, and I’m thinking of an example with Dupont actually, where they were looking at trying to be more innovative. And, certainly, that’s a critical need that many organizations have today. And we worked with a team of life scientists and a team of material scientists. So, basically biologists and chemists. And this is just one example of many. But the people that were charged with working together and creating new products or services, they have very different backgrounds. They have very different worldviews, very different biases. And we introduced them to the personality assessment that I mentioned earlier, the Everything DiSC. We talked about collaboration skills, communication skills, set them up to really understand one another, and have more productive, real, candid conversations. And that was very, very powerful. I don’t have it off the top of my head, but they increased the number of new ideas that were brought to the pipeline to market, which was the intent of this, is to come up with a better generation of viable ideas that could be put into the new product development pipeline.

Laura A. Davis: [00:12:18] But we worked with many different industries. We did some work with top [indiscernible] last year, and Habitat, as I mentioned. Many, and they’re all mentioned on my website, which is lauraadavis.com.

Lee Kantor: [00:12:34] Now, Laura, you mentioned the importance of kind of creating this environment of trust and safety in order to be vulnerable to share. And I think that that’s critically important, because if you’re not feeling that level of trust and vulnerability and safety, you’re less apt to share ideas. And the ideas are the ones that matter for the organization to grow. Because if you can be getting ideas from your personnel reliably and predictably, some of those ideas are going to be good. I mean, you don’t know which ones are going to be good. The only way to get the good ones are to get the bad ones, so you’ve got to get all of them. So, if you don’t have an environment that lets those ideas happen, you’re never going to get the good ones that can really create exponential growth in your organization. You have the resources. You might as well do what you can do to get the most out of them.

Laura A. Davis: [00:13:28] Beautifully said. And these resources, the people who are closest to the work often really know what’s going on. They have the best ideas. So, one of the challenges, however, in hierarchies, is it’s not natural to speak up. Sometimes we’ve spoken up and perhaps the manager didn’t seem receptive or seemed to get angry that their position was challenged. And so, that can really dampen people’s candor. It’s important, not only for good ideas, it can be a safety issue.

Laura A. Davis: [00:14:02] Think about in a hospital – actually, I will mention one of my favorite resources is Amy Edmondson. She’s a professor at Harvard and she’s written a number of wonderful books. But her book, The Fearless Organization, cites a number of examples in various industries, health care, nuclear plants, mining, et cetera, where, because people didn’t speak up, they had a terrible accident or fatality. Where, that could have easily have been avoided. And, often, in the five behaviors programs that we run, we talk about the Challenger accident, and many of the challenges that NASA had with [indiscernible] psychological safety. It’s a cultural issue many times.

Lee Kantor: [00:14:54] Now, this show is GWBC’s Open for Business, can you talk about the impact being a member of GWBC has meant to you, maybe personally and your organization?

Laura A. Davis: [00:15:05] Yes. Absolutely. I have been a member for three years now. And every year, I think, my participation grows. GWBC has wonderful educational programs, networking opportunities, opportunities like this for me to talk with you and highlight some of the things I’m passionate about and the results that we create for our clients. So, it’s a wonderful organization. And I think that I would encourage anyone new to business or even experienced in business that hasn’t participated in the past to participate.

Lee Kantor: [00:15:39] Now, in your work with leaders or people who are trying to train leaders, can you share, maybe, that pain that they’re having where it might be a good idea to call you or somebody on your team to help them. Like, what are some symptoms of maybe problems or things that maybe they can get better or maybe not, and maybe not even necessarily problems, but just areas that could have an impact down the road that the result is to call you or somebody on your team?

Laura A. Davis: [00:16:09] Yes. That’s a great question. What are the catalyzing events? Well, often, when a leader is promoted, as I mentioned before, too often people have been promoted because they have the technical skills, but they don’t necessarily have the leadership skills and the teaming skills through no fault of their own. There is an art and science to that. So, transitions in leadership would be one. When teams are not as effective as they’d like to be, and that can take a variety of forms. People are coming on and off the team or the team is not getting the results. There are delays of time. Deadlines are not being met. Budgeting deadlines are not being met. When you’re trying to hire the right person for the right role. We also do selection and succession planning and hiring and so forth.

Laura A. Davis: [00:17:07] But, you know, many times leaders may experience attrition and they think they have the right product, they have the right people. What’s missing many times is an understanding of the interpersonal dynamics. And that’s what we can really help leaders and teams do, promote truly collaborative interactions – and as you mentioned, whether that’s virtual or in-person, either one – so that you have top performing individuals and great leaders of cohesive teams. And you reduce all the unnecessary politics, and the waste of time meetings, and all the pain and angst of people on a team not getting along with one another or passive aggressive behaviors. I could go on, Lee, but you get the gist.

Lee Kantor: [00:17:56] Absolutely.

Laura A. Davis: [00:17:58] That common everyday challenges that people have in communication and collaboration are what we help with to achieve those results.

Lee Kantor: [00:18:05] Well, Laura, if somebody wanted to learn more, have a more substantive conversation with you or a member your team, what’s the website again?

Laura A. Davis: [00:18:12] Yes. It’s www.lauraadavis.com. That’s L-A-U-R-A-A-D-A-V-I-S.com. Or you can email me, it’s laura@lauraadavis.com. And the mobile phone for the office is 678-637-8977. And we’d be delighted to see if it’s a match, if we can help. And I’m very passionate about this work, as are my associates, because it does make a difference to your whole life, as you said. When you are happy at work and bringing your best self to the table, everyone benefits personally and professionally.

Lee Kantor: [00:18:53] Well, thank you again for sharing your story, Laura.

Laura A. Davis: [00:18:59] My pleasure. Thank you so much, Lee.

Lee Kantor: [00:19:00] All right. This is Lee Kantor. We will see you all next time on GWBC Open for Business.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: Laura A Davis Associates

Franchise Bible Coach Radio: Anne Huntington with Huntington Learning Center

December 12, 2020 by angishields

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Denver Business Radio
Franchise Bible Coach Radio: Anne Huntington with Huntington Learning Center
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Anne-Huntington-Huntington-Learning-CenterAnne Huntington brings a unique perspective and depth of experience to Huntington Learning Center. In her role as President, Anne is focused on the company’s digital transformation efforts, continued franchise expansion, developing strategic partnerships and serving as the company’s public-facing representative.

In her previous role as Vice President of Business Development, Anne developed and executed programs and partnerships that positioned the company to help more students. Anne works with each department to ensure the company’s vision is carried out. Anne brings more than ten years of proven experience in sales and business development within the education and art industries.

Before joining Huntington Learning Center in 2014, Anne launched — and remains — the Principal of AMH, a creative agency for contemporary art and culture. In this capacity, she has curated over 30 exhibits across the country with organizations to help build awareness and raise millions of dollars for various causes.

Anne serves on the Executive Committee for the Learning Disabilities Association of the Americas, and is a member of the Women’s Franchise Committee for the International Franchise Association (IFA). She is also an active chair and member of numerous education and arts-based groups such as the Young Collectors Council at the Guggenheim Museum, the Future Leadership Council at the Whitney Museum, NYC’s Coalition for the Homeless, Teaching Matters, CHADD and COPAA. Anne received a Bachelor of Arts from Colgate University.

Follow Huntington Learning Center on LinkedIn and Facebook.

About the Show

The Franchise Bible Coach Radio Podcast with Rick and Rob features no-nonsense franchise industry best practices and proprietary strategies that franchisors and FranchiseBibleCoachRadioTilefranchise owners can implement to improve their profitability and operational efficiencies.

Our show guests are franchise superstars and everyday heroes that share their tips for growth and strategies to survive and thrive during the current challenges.

About Your Hosts

Rick-GrossmanRick Grossman has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise.

Rick had the honor of working with his mentor, Erwin Keup as a contributing Author for the 7th edition of Entrepreneur Magazine’s Franchise Bible published by Entrepreneur Press.

Mr. Grossmann has been chosen as the new Author of Franchise Bible and his 8th Edition was released worldwide in January of 2017. He currently serves as an executive coach and strategist for multiple franchise clients.

Follow Franchise Bible Coach on Facebook.

RobGandleyHeadShot250x250Rob Gandley has served as SeoSamba’s Vice President and Strategic Partner since 2015.

With 25 years of experience in entrepreneurship, digital marketing, sales, and technology, he continues to focus on leading the expansion of SeoSamba’s product and service capabilities and US market penetration. SeoSamba specializes in centralized marketing technology built for multi-location business models and continues to win industry awards and grow consistently year over year.

Concurrent with his work at SeoSamba, Gandley is a strategic growth consultant and CEO of FranchiseNow, a digital marketing and sales consulting firm.  Gandley consults digital businesses, entrepreneurs, coaches and multi-location businesses across diverse industries.  Prior to SeoSamba, he built an Internet Marketing business and platform responsible for generating over 100,000 qualified franchise development leads used by more than 400 US-based franchise brands for rapid business expansion.

Gandley also held various senior sales and management positions with IT and Internet pioneers like PSINet, AT&T, and SunGard Data Systems from (1993-2005) where he set sales records for sales and revenue growth at each company.  He graduated from Pennsylvania State University’s Smeal Business School in 92’ with a BS degree in Finance and emphasis on Marketing.

Connect with Rob on LinkedIn.

Celebrating Women in Agile with Sally Elatta E4

December 10, 2020 by Karen

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Phoenix Business Radio
Celebrating Women in Agile with Sally Elatta E4
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Celebrating Women in Agile with Sally Elatta E4

The Lurnist Show had the honor of having Sally Elatta CEO/Founder of AgilityHealth. The episode is jam packed with valuable lessons one should learn about in the professional and personal side. Sally Elatta shares her story on how she got to where she is now and how she was so successful.

Sally Elatta is a thought leader in the space of Business Agility and Measurement. She advises top executives of leading global organizations through their Enterprise Business Agility (EBA) transformations using the Enterprise Business Agility Model. Sally strongly believes in measuring what matters, and that measurement without growth is effort without impact. AgilityHealth®, is the world’s leading measurement and continuous improvement platform, to help organizations accelerate their enterprise business agility transformations and thrive in ever-changing markets.

AgilityHealth offers the world’s leading measurement and continuous improvement platform designed to accelerate the enterprise business agility journey and make ‘New Ways of Work’ a reality – not just a statement.

AgilityHealth is passionate about turning data and insights into action, enabling teams to help themselves grow to scale and sustain the change. AgilityHealth brings together the 3 metrics that matter: Maturity, Performance and Outcomes, and its AgileVideos platform enables digital and Agile talent development at scale with short on-demand videos.

Sally-ElattaSally Elatta is a thought leader in the space of Business Agility and Measurement. She is a dynamic and engaging speaker who advises top executives of leading global organizations through their Enterprise Business Agility (EBA) transformations using the Enterprise Business Agility Model. Sally strongly believes in measuring what matters, and that measurement without growth is effort without impact.

These guiding principles inspired the creation of AgilityHealth®, the world’s leading measurement and continuous improvement platform, to help organizations accelerate their enterprise business agility transformations and thrive in ever-changing markets. The online video library, AgileVideos, helps organizations scale Digital and Agile learning across their enterprises with 230+ lessons developed by Agile experts and practitioners.

She is also an activist and founder of the non-profit Sudan NextGen. Sally has three beautiful children, loves music and travel.

Follow AgilityHealth on LinkedIn, Facebook and Twitter.

About The Lurnist – Celebrating Women in Agile

We highlight fantastic women who are doing great things in the Agile field, all the while creating role models to inspire young women in high school and college to want to have a career in Agile. TheLurnistShowPromotingWomeninAgileDebraandLauryn

Who do you know that leads scrum teams? Builds great products as a product owner or product manager? Coaches leading agile transformations? Or, is an agile teacher or trainer? We’d love to get to know her with the hope to feature her story and journey to success on The Lurnist Radio Show & Podcast. 

About Your Co-hosts

Debra-Hildebrand-on-Phoenix-Business-RadioXDebra Hildebrand is the Founder and CEO of LurnAgile and has over 20 years’ experience in project management; including consulting and training in the public and private sector and teaching in higher education.

She is one of the architects for the Project Management Certification program at the University of Washington, where she received the Team-Teaching Excellence Award and currently instructs in the online portion of the program. Additionally, she developed and currently teaches traditional and agile project management courses at Stanford University.

 Her passion projects include Celebrating Women in Agile through her Business RadioX Show, The Lurnist Show, and helping veterans transition into meaningful careers in project management after service disconnection through her work on the board of Veteran Project Manager Mentor Alliance (VPMMA).

She is a certified SAFe Program Consultant (SPC 5.0), Project Management Professional (PMP) from the Project Management Institute and has an MBA from Columbia Business School in New York, NY.

Co-hostLaurynJenneHeadshotLauryn Jenne is a senior student at University of Washington Bothell (UWB), majoring in Management Information Systems with a minor in Computer Science IT. Lauryn currently works for UWB School of Business and is also the Digital Marketing Manager at Veteran Project Manager Mentor Alliance (VPMMA), a non-profit that assists veterans and military spouses in gaining careers in project management.

Additionally, she is the Vice President of Fundraising for Delta Sigma Pi, a professional business fraternity at the University.

Lauryn aspires to work for an organization as  a project manager and eventually create her own brand and startup company.

Lauryn currently lives in Seattle, WA

About Our Sponsor LurnAgile

LurnAgile is a Boutique, Woman Owned Small Business that delivers top quality Agile Certification courses and Agile Coaching.  We are a Scaled Agile Silver SponsorLurnAgileLogoTransformation Partner, which shows our clients that we have invested in and are committed to the Scaled Agile training standards and coach offerings.

Each of our team of Elite coaches/instructors have over 10 years of leading and coaching Agile Transformations in some of the largest Fortune 100 and 500 companies in the world. This means that your organization is learning from someone who has “been there and done that”.

 

 

Tagged With: accelerating digital and talent development, agilityhealth, business agility, measurement platform, radar assessment

Living the Golden Rule E32

December 10, 2020 by Karen

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Phoenix Business Radio
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Living the Golden Rule E32

Ed Taney has seen some high highs and low lows in the Las Vegas civil engineering industry, but he remains focused on what matters most to stay grounded. His team is dedicated to quality and efficiency, while always staying current to the needs and changes of the marketplace. It was interesting to hear about the shift in consumerism and how it effects the construction industry.

Ed talks about the constant need for our own personal growth and how it inevitably impacts business decisions. This is a true story of staying humble and focused to persevere through uncertain times and recognizing his deep appreciation for his team.

Taney-Engineering-LogoTEShadow

Taney Engineering specializes in providing civil engineering and design as well as construction-related services for private land development and public works engineering projects.

The firm possesses a hydrology department specializing in hydrology/hydraulics and their team of project managers are diverse in their expertise to deliver projects of all types including grading, paving, drainage, bridges, transportation including multi-modal design, and streets/roadway arterial design, intelligent transportation systems, (ITS), curb, gutter, sidewalks, ADA compliance, water and sewer systems, utility design, coordination and public agency approval processing. Public works engineering design services include preparation of studies and reports, plans (30%, 70%, and 100% Final Design), specifications, cost estimates, bidding services, and construction administration. Their project managers manage projects from the kick-off through construction completion.

Taney Engineering knows the approval processes for all of the local public entities and development services departments and will process projects through permitting and approvals quickly. They know the public works engineering departments and agency processes for project delivery and will work as good stewards of public funds to manage projects efficiently.

Taney’s experience in construction delivery includes Design/ Bid/Build, Design/Build, Construction Manager at Risk, [CMAR], and Design/Assist construction delivery methods.

Ed Taney - Taney Engineering 2019Edward Taney, PE possesses over 30 years of experience in the development of civil engineering design and construction solutions for clients throughout the United States.

Mr. Taney’s diverse portfolio includes projects ranging from subdivision design and college campus master planning to urban arterial design and storm drainage facilities.

Mr. Taney’s dedication to efficiency, document quality, and client service guide the Taney team to excellence in design.

Follow Taney Engineering on LinkedIn and Facebook.

About Your Hosts

Autsin-Peterson-on-Phoenix-Business-RadioXAustin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.

Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

LandonHeadshot01Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners. Your-Future-Planning-Partners-logo

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

About The Tycoons of Small Biz Sponsor

Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.

We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.

Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Financial and Your Future Planning Partners are marketing names for registered representatives of Lincoln Financial Advisors Corp. CRN-3361624-120820

Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.

The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.

Business RadioX® is a separate entity not affiliated with Lincoln Financial Advisors Corp.

Tagged With: Civil Engineering, Construction Administration, Land Planning & Development, land surveying, renewable energy

Lisa Apolinski with 3 Dog Write

December 9, 2020 by angishields

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GWBC Radio
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Lisa-Apolinski-3Dog-WriteLisa Apolinski is the CEO of 3 Dog Write, a digital consulting agency. She works with businesses who want to accelerate revenue and take market share using digital means. In the last eight years, she has helped her clients create nearly $1 billion in revenue growth.

Her first book, Weathering The Digital Storm, is used by businesses globally to fortify their digital growth strategies in unpredictable times. Her latest book, Persuade With A Digital Content Story, will be available on Amazon in the coming weeks. Because of her thought leadership on digital engagement, she has been dubbed “America’s Digital Content Futurist”.

Connect with Lisa on LinkedIn

Transcript

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:19] Lee Kantor here. Another episode of GWBC Open for Business. And this is going to be a good one. Today, we have with us Lisa Apolinski with 3 Dog Write. Welcome, Lisa.

Lisa Apolinski : [00:00:29] Thank you, Lee. It’s awesome to be on your show.

Lee Kantor: [00:00:32] Well, before we get too far in things, tell us about 3 Dog Write. How are you serving folks?

Lisa Apolinski : [00:00:37] Sure. So, we are a full-service digital consulting agency. And in a nutshell, we work with businesses who want to accelerate revenue and take market share using digital means. And that is clearly a hot topic of today. It’s the fastest way to get to people. And in some cases, it’s the only way to get to people since we’re all staying at home and trying to be safe and healthy.

Lee Kantor: [00:01:07] So, how did you get into this line of work?

Lisa Apolinski : [00:01:11] So, I come from an entrepreneurial family. My father and mother owned a drug store many years ago. And I remember when they actually purchased it, I was around four or five. And just working in the store with my dad, and seeing how he built his business and the things that he worked on and one of his, really, guiding principles was to have conversations. So, the art of conversation and talking to people one on one to understand their needs and their wants.

Lisa Apolinski : [00:01:58] I have been doing digital marketing since digital became a thing. I, actually, was trained in traditional marketing and started to segue into digital. And I feel like I have kind of the best of both worlds. I understand how traditional marketing works and how conversation works in a traditional setting, and then being able to relay that into the digital world and having digital conversations, which is huge right now, digital content, and just being able to connect with your audience in a unique way and showing up in a way that allows them to tell their story to you.

Lee Kantor: [00:02:44] So, now, why don’t you share an example about how maybe somebody who was great at marketing in person, when there was in person, and they’re doing a great job, maybe branding in person, and how they can kind of leverage those skills to kind of enter the digital content realm.

Lisa Apolinski : [00:03:05] Yeah, absolutely. So, if you think about storytelling, you think about when you were growing up as a child, even having stories read to, if I said once upon a time, you get your blanket, you’re ready to go with your hot cocoa. Our brains are hard wired for stories. And everyone’s story matters. The issue or the trip-up that I see clients do is the way that they develop their stories and how they cast their audience versus themselves.

Lisa Apolinski : [00:03:46] If you think about a story, you really have three main characters, right? You have the hero. You have the nemesis. That’s the person that’s preventing the hero from getting what he or she wants. And then, you have your mentor character. That’s true in books and movies. Think about Harry Potter, Karate Kid, all those stories are structured in that way. What I’ve seen clients do is they choose the hero role for themselves. And if they do that, the only other role that really their audience can show up in, which would be their client or their prospect, is the role of damsel in distress.

Lisa Apolinski : [00:04:29] If they put themselves as Superman, their audience shows up as Lois Lane. There’s so much more power and longevity if they take the mentor role, so they become, let’s say, Mr. Miyagi in the story, and they allow their audience to become Daniel San. It really breeds a couple of things. It gives the audience control over their situation, which, as you know, right now, nothing is in our control. With the pandemic, with the global recession, with everything that’s happening in politics, it feels like nothing is within our control. If you can show up to help your client, your customer, your audience have tools to be in control, that’s number one in my book.

Lisa Apolinski : [00:05:19] And number two, it allows them to have something that a lot of stories are missing and that is hope. Hope will outlast anything else that’s out there, and hope is self-generating. If you can allow your audience to feel hope that they, somehow, with these skills, with these tools and with your guidance can get to where they are now to where they need to go, that’s something that they will take with them. And those will become repeat customers, no doubt about it.

Lee Kantor: [00:05:55] So, then, your clients or folks out there would be better served rather than talking about me, me,  look how great I am, they should be talking about kind of thought leadership and knowledge on helping their clients get what they want?

Lisa Apolinski : [00:06:13] Absolutely. And they can tell a story about what they’ve done for someone in a similar situation. You can say, “Let me tell you about this client that I have that had the same problem as you, and the tools that they gained from our interaction to be able to get from where you are now, which is where they are, to where they ended up, which was a successful endeavor.” That’s what people want to see. They want to envision themselves in that story that you’re telling them and say, “Well, so-and-so could do it. I can do it too.”

Lee Kantor: [00:06:52] So, then, you think it’s a mistake for folks to be out there maybe on social media or in any digital platform talking about them? More time has to be spent on talking about what their clients are doing and how the clients are succeeding rather than themselves.

Lisa Apolinski : [00:07:09] Right. And it’s a paradigm of showing up to solve rather than sell. I actually did an article in LinkedIn right when this pandemic hit that before, when we had all sorts of economic prosperity, and it was like spring in the Serengeti, and there’s water everywhere, and food and great supply, and you have this very superficial relationship with your audience, with your customers, you were providing something and you were getting money in return. You were selling and getting compensated. That is a very short-term strategy.

Lisa Apolinski : [00:07:51] We are now in the middle of … The water has dried up, and there’s very few resources on the ground, and scarce food. And that’s when it’s almost feels counterintuitive that you actually want to show up to solve and to provide something without really expecting anything back. You’re showing up because you want to see your audience, and your customers, and your prospects actually succeed, and you have the tools that will help them get there.

Lisa Apolinski : [00:08:28] So, it’s just shifting the mindset into how can I solve the issue that you’re dealing with now versus how can I sell you something with features and benefits? And one of the real big reasons that I’m a huge proponent of this is a lot of other companies are still in selling mode and me-too strategies do not work. If you can show up in a different way, you will absolutely attract those customers and prospects to you because that’s what they’re looking for. They’re looking for someone to help them solve their problems, not just sell them things that may or may not work.

Lee Kantor: [00:09:12] So, in your business, do you have a niche that you serve?

Lisa Apolinski : [00:09:17] So, because of my kind of ridiculous background, I have worked in retail, pharmaceutical, manufacturing, professional services. I worked the gamut of industries. So, our industry is very wide. Our expertise is very wide in that regard, but we look for clients, typically, Fortune 500 or 100 companies that are looking to kind of launch out of this paradigm that they’re in right now, and move into this new digital paradigm, and to be able to show up in a different way, and see almost immediate results. I mean, it’s kind of amazing. And at the same time, it’s quite expected.

Lee Kantor: [00:10:16] So, you’re looking to meet the chief marketing officer of Fortune 500 companies? That’s your prospect?

Lisa Apolinski : [00:10:23] Chief marketing officer. I have conversations with CEOs all the time helping them to understand how to use digital in several aspects of their business, whether it’s operations, IT, sales, marketing, customer service, the whole gamut. We talk to just C-level individuals, definitely.

Lee Kantor: [00:10:51] And then, the conversation you’re having with them is how to leverage this type of storytelling and more authentic conversations rather than kind of pitchy, pitchy, pitchy stuff?

Lisa Apolinski : [00:11:02] Yes. And I have a motto that you should not do random acts of content. A lot of times, companies … And I mean, this can be anybody from a small organization to a very large one, they believe, as long as I put content out, that’s all that matters. And it’s not about quantity; it’s about quality, and it’s about having that digital storytelling aspect, and understanding what is it that you’re trying to achieve with your content.

Lisa Apolinski : [00:11:39] Now, I know that everyone would say, “Well, I want to make more money.” That’s great, but there has to be an interim spot of what you’re hoping to achieve with your content. Are you hoping to transform banking, so that people feel empowered to handle their own finances? Are you looking to educate and bring best-in-class solutions to the retail space or the healthcare space? Are you looking to educate and empower your customers, so they make the best decision for the solutions that are out there?

Lisa Apolinski : [00:12:23] There should be a mission statement of what your content does, and that mission statement will drive the type of content that you create, and it will really help you to pick what type of content really fits in with this. It’s very easy to start backsliding and going into that selling mode, and features, and benefits. And if you constantly look at your content mission statement, it will help you to really align with that and give you new ideas of how can I show up to really inspire, educate and empower my audience.

Lee Kantor: [00:13:08] Well, it sounds like these kind of authentic digital storytelling techniques are an important way to differentiate yourself in today’s world. Like you said, it’s very chaotic, there’s a lot of change happening all at one time. So, this level of authenticity becomes a very important point of differentiation.

Lisa Apolinski : [00:13:29] Absolutely, absolutely. And it’s also allowing you to create something new. I mean, if you think about digital engagement, there’s a lot of the same old, same old out there. And if you actually show up in a different way, you’re moving away from your competitors, you’re creating this new space, and that absolutely will attract the right clients in. And I mean, imagine creating something new where competitors aren’t part of the equation, pricing isn’t part of the equation. It’s really about solving problems.

Lee Kantor: [00:14:07] Well as part of the growth of your organization, you decided to become a certified women-owned business. Why was it important for you to get certified? And why was GWBC an important part of your team?

Lisa Apolinski : [00:14:22] So, being certified as a woman on business, I felt really differentiated my agency from others. Showing the power that women bring to business, and this is becoming more and more apparent. There’s actually been studies shown that women on boards can increase the profitability of a company by as much as 40%. Women bring a different perspective into the equation. And I think it really ties into this idea of solving. Women inherently look at how they can solve and help versus just selling. And for me, the GWBC, some of their guiding principles, really resonated with the DNA of the agency that I’ve created. I started my agency in 2012. And the idea of collaboration and investment in community are two huge factors for me and why GWBC is really an amazing organization and, absolutely, something to consider being part of if you are able to become certified as a woman-owned business.

Lee Kantor: [00:15:45] Now, talk a little bit about why you decided to become an author and writing books. Why was that part of kind of the way you differentiate yourself from others?

Lisa Apolinski : [00:15:57] So, yeah. So, I had received a book from a very good friend, Ways to Grow Your Consulting Business. And one of the authors, Henry DeVries, is a huge baseball nut, and I am a huge baseball nut. I’m not as out there as Henry. I love him. He’s almost visited every single ballpark in the United States. I would love to do that to see a game at every single ballpark. But one of the things he had on there is if you’re ever in Oceanside, call me and let’s go for a coffee. And I was going to be in Oceanside, California, so I took him up on his offer in the book.

Lisa Apolinski : [00:16:41] And I sat down with him. And my goal of the conversation was to understand his story. I wanted to know what he did and how he grew his his business because that’s what I wanted to do. And a 45-minute coffee turned into a three-hour conversation. And he said to me, “You really need to write a book.” And I was like, “Oh, no. That sounds awful.” I write every day, I do content every day, but actually sitting down and writing a book sounds terrible. And what I possibly have to say? And he was like, “No, no, no. You need to write a book.”

Lisa Apolinski : [00:17:24] Henry DeVries has a publication house, and we started to talk, and I was like, “Okay. Let me see how that goes, and let me try my hand at it.” And my first book was published in 2019 called Weathering the Digital Storm. I knew something was coming down the horizon and I wanted to make sure my clients were ready and had their digital house in order. And my first book has been well received, and it’s used internationally by CEOs in organizations all around the world.

Lisa Apolinski : [00:18:03] And when the pandemic hit, I was starting to talk about my second book, and it really just dovetailed perfectly into what’s happening in the world today and the idea of getting in front of your audience using digital means and digital content because, as we know, that’s the fastest way to do it. And digital content has the lowest cost to enter. You can do it yourself and post things, and it’s just your time and your thoughts putting your content out. But I want to make sure that people, again, were not doing random acts of content, that their digital content was doing what it’s supposed to do, which is to touch, move and inspire your audience.

Lisa Apolinski : [00:18:55] And Henry and I have just finished our second book, Persuade With a Digital Content Story. It’s actually coming out a week or two. And I love this book. I mean, I read it several times, obviously, for editing. And every time I read it, I’m like, “Oh, yeah. That’s a really good point.” And even I kind of refresh myself with it. And it is a business guide with formula on how to create your digital content story.

Lisa Apolinski : [00:19:27] I am a huge believer in repeatability. If you can get a process down and it’s repeatable, it makes it faster, it makes it more efficient and it reduces cost. And if you can get your digital content story formula down – and I include that in the book – really, as far as I’m concerned, the sky’s the limit for you. Use the book, apply the strategies, and you’ll be amazed at the type of results you get and the revenue that shows up.

Lee Kantor: [00:20:02] Now, if somebody-

Lisa Apolinski : [00:20:03] Even in the pandemic.

Lee Kantor: [00:20:05] Well, I would imagine, especially in the pandemic, everybody’s in front of their screens. So, this is the perfect time to be doing that kind of work.

Lisa Apolinski : [00:20:12] Absolutely, absolutely.

Lee Kantor: [00:20:14] Now, if somebody wanted to learn more, have a more substantive conversation with you or somebody on your team, what’s the best coordinates, website, social, et cetera?

Lisa Apolinski : [00:20:22] Sure. So, they can visit my website at 3dogwrite.com. It’s the number 3, dog, D-O-G, write, W-R-I-T-E dot com. Or they can send me an email at lisa@3dogwrite.com It’s the fastest way to get a hold of me. And I love talking about the stuff. I am happy to chat with anyone about what they’re doing, and how it’s going, and any kind of guidance I can give them. Even if they don’t become a client, I really want to see digital content being transformed into true storytelling where people feel that hope coming through the content that you create.

Lee Kantor: [00:21:07] Good stuff. Well, thank you so much for sharing your story today.

Lisa Apolinski : [00:21:11] Thank you, Lee. This is a lot of fun.

Lee Kantor: [00:21:14] All right. This is Lee Kantor. We’ll see you next time on GWBC Open for Business.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

d follow 3 Dog Write on Facebook.

Martha Johnson with Hypur and Stan Deak with Skynamo

November 15, 2020 by angishields

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Martha Johnson with Hypur and Stan Deak with Skynamo
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An entrepreneur and investor with over 25 years of leadership experience, Martha Johnson, CMO of Hypur, has a proven track record of bringing multi-billion-dollar products and services to market.

Striking the balance between strategic vision and what is operationally achievable, she has been successful across a range of startups and industries including content providers, manufacturing, hospitality, consumer packaged goods, and cannabis. Martha brings her mastery at creating and managing monetization to Hypur, driving the implementation and operationalization of Hypur’s services.

Follow Hypur on LinkedIn, Facebook and Twitter.

Stan Deak is GM of Skynamo, is a Georgia Tech grad and long time Atlantan who brings more than 20 years experience in business-to-business SaaS technology, with a focus on building and developing early stage companies.

Most recently with Experience, the Atlanta-based mobile ticketing technology company, he was the ninth employee and helped grow the company to more than 350 sports and entertainment partners worldwide.

Deak was also part of the core team that conceptualized INWEGO, the company’s consumer subscription service. Deak also spent 10 years at Silverpop, now part of Acoustic, leading sales and customer success teams prior to its acquisition by IBM.

Follow Skynamo on LinkedIn, Facebook and Twitter.

About Your Host

JoeyKlineJoey Kline is a Vice President at JLL, specializing in office brokerage and tenant representation. As an Atlanta native, he has a deep passion for promoting the economic growth and continued competitiveness of communities in and around Atlanta, as well as the Southeast as a whole.

He has completed transactions in every major submarket of metro Atlanta, and works primarily with start-ups, advertising/marketing agencies, and publicly-traded companies. With a healthy mix of tenacious drive and analytical insights, Joey is a skilled negotiator who advises clients on a myriad of complex real estate matters.

With a strategy and business development background, Joey is first and foremost a pragmatic advisor to his clients. Most recently, he was the Director of Business Development for American Fueling Systems, an Atlanta-based alternative energy company. Tech-Talk

While at JLL, he has become a member of the Million Dollar Club, and has built a reputation as an expert on the intersection of transit-accessibility and urban real estate. With intimate involvement in site selection and planning/zoning concerns, Joey approaches real estate from the perspective of the end user, and thus possesses a unique lens through which to serve his clients.

Joey holds a Master of Business Administration from Emory University, and a Bachelor of Arts from Washington University in St. Louis. He is a founder, board member, and the treasurer of Advance Atlanta, and also sits on the Selection Committee for the Association for Corporate Growth’s Fast 40 event. In addition, he is a member of CoreNet and the Urban Land Institute. Finally, he is part of LEAD Atlanta’s Class of 2019.

Connect with Joey on LinkedIn.

Tagged With: Hypur, Skynamo

Detroit Business Radio: Tina Williams with QT Business Solutions

November 9, 2020 by angishields

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Detroit Business Radio
Detroit Business Radio: Tina Williams with QT Business Solutions
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QT-Business-SolutionsTina Williams is a Force in the Entrepreneurial Community. There are many important aspects of being an entrepreneur and building a profitable business. The competency of the management team, the product or service being offered, executing the business model, and marketing all contribute to the overall success of the business. However, none of that matters if there is no capital to get it off the ground.

Ask any entrepreneur you meet, and they will tell you, funding and cash flow is the lifeblood of their business. Tina Williams, Founder & COO of QT Business Solutions, stands by that belief. As a former Personal Banker with J.P. Morgan Chase and Fifth Third Bank, Tina knows all too well how important it is for small businesses to have continuous access to capital. Therefore, she started QT Business Solutions.

Founded in Detroit in 2001, QT Business Solutions was created to provide business education and technical assistance services to entrepreneurs in need of financing. During her time in the banking industry she noticed that most entrepreneurs who applied for financing were unprepared. Often, they had no business plans and many of them did not fully understand the banks’ approval criteria for business financing. This resulted in many of them being denied for a business loan. Tina started QT Business Solutions to solve that problem.

QT Business Solutions has grown largely by word-of-mouth, because of Tina’s commitment to ensuring entrepreneurs are well-prepared to go after financing before they ever sit down and talk to a loan officer or investor.

Many of the Metro Detroit area’s well-known entrepreneurs have been clients of QT Business Solutions. So many of the businesses she has worked with have been able to successfully obtain capital and launch with Tina’s help. They have also become household names the Metro Detroit area. Just to name a few, Tijuana’s Mexican Kitchen was able to obtain $138,000, Your Emerging Space $450,000, Little Big World Paint & Play Gallery + $60,000 and thousands more.

Connect with Tina on LinkedIn and Facebook and follow QT Business Solutions on Twitter.

Tagged With: QT Business Solutions

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