Search Results for: marketing matters

Marketing SuperHeroes Series Featuring Louis Gudema with revenue and associates

December 7, 2017 by angishields

High Velocity Radio

Marketing SuperHeroes Series Featuring Louis Gudema with revenue and associates

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Louis Gudema with revenue and associates has helped companies from startups to the Fortune 5 create and deploy effective marketing and revenue growth strategies. For a dozen years he headed his own marketing agency which had such clients as IBM, The Boston Globe, Cognos, Endeca, and dozens of schools and colleges. After a successful exit he was VP of Business Development for two other mid-sized agencies before returning to consulting directly with companies. In addition to speaking and blogging regularly on marketing and business matters, Louis mentors MIT startups and heads up Boston’s Sales & Marketing Innovators group.

Connect with Louis on Twitter and LinkedIn.

MASK Matters and the MASKer Aide Annual Ball

October 3, 2017 by Karen

Phoenix Business Radio

MASK Matters and the MASKer Aide Annual Ball

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Imagine being a special guest at an elegant party with everything planned with the utmost care and attention to detail. You are surrounded by Arizona’s best and brightest business owners, executives and community leaders all decked out in their tuxes and formal gowns. The dinner is excuisite, entertainment extraordinary and the silent auction is cleary the best around. This is what you’ll experience at the MASKer Aide Ball – the annual premiere charity event co-hosted and sponsored by Fairmont Scottsdale Princess and Valley Toyota Dealers .

Listen in as Michelle Cardini, Co- Founder and Marketing Manager at MASK, Hayley Anderson, MASK Program Facilitator & ASU Management Intern, along with Shari Weller, Executive National Vice-President and Independent Arbonne International Consultant talk about their contributions to MASK programs (in partnership with ASU) benefiting Arizona school-aged kids and their families.

As MASK reaches this decade mark, you are invited to help continue to build the MASK legacy not just for families now but for mañana, as this year’s focus is to raise funds to translate our programming for the Spanish speaking community.

This Ball is second to none when it comes to sophistication and fundraising.

Tickets to the Espana MASKer Aide Ball $200 each can be purchased at www.maskmatters.org

MASK After Dark $20 each www.maskmatters.org
480-502-5337

ABOUT MASK

MASK (Mothers Awareness on School-age Kids) is a non-profit 501 (c) (3) organization created in 2007 by a group of dedicated mothers who recognized the need to consistently educate families on rapidly changing issues. The MASK Matters and its mission is to engage and educate parents, children and community about issues facing our youth and to empower children to make safe, healthy choices. MASK fulfills its mission by engaging, educating and empowering families through the MASK E3 Institute, MASK the Magazine and an informative website. Through theses platforms MASK aims to build healthy children, strengthen parent-child bonds and improve school climate. MASK tackles important topics – from drugs and alcohol, to bullying, Internet safety and all of the modern-day challenges families face – and give students, parents and the community knowledge and tools to manage them. We live in a fast-paced, time deprived world and it’s not easy to keep uo with the latest information and rends affecting children. MASK helps families navigate through the school-age years by providing information and solutions about various issues before them may even arise.

https://twitter.com/mask
https://www.facebook.com/mask(mothers awareness on school-age kids)
https://www.instagram/mask
https://www.linkedin/mask

Pensacola Business Radio: Health Matters Series Episode 1 Brought to you by Maui Whitening Pensacola

March 15, 2017 by angishields

Pensacola Business Radio

Pensacola Business Radio: Health Matters Series Episode 1 Brought to you by Maui Whitening Pensacola

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Alicia Grover / Owner

Maui Whitening understands that with today’s fast-paced lifestyle, you need a teeth whitening salon that fits your schedule and is affordable. That’s why we accept walk-in clients. Teeth whitening sessions last from 20-60 minutes in length. At Maui Whitening, you can relax, because you know you will receive quality products and equipment, to produce an overall effective whiter smile. We use only professional-grade whitening products. We offer professional teeth whitening sessions at a fraction of the cost of what you would pay to have your teeth whitened at other locations and we use the same grade equipment and products used in dental offices across the country.

Putting convenience directly into our customer’s hands, Maui Whitening launched the industry’s first Online Check-In service, allowing customers to add their name to the wait list of a Maui Whitening salon—before they arrive.

Maui Whitening’s mission is to make teeth whitening affordable, convenient and effective. We currently have salons located throughout Pensacola and many more scheduled to open soon.

You can find us on Facebook and contact us to book your next appointment.

Dr. Vicki Lee Dempsey DC / Chiropractic Solutions Of Pensacola

Pensacola Chiropractic Clinic

Most people don’t know there are two types of chiropractors. Many chiropractors merely work on back pain symptoms alone, thru manipulation and electrotherapy. When symptoms improve, the patient assumes their spinal alignment is fixed. In most cases the spinal joints have merely been decompressed and pain is temporarily relieved.

In our clinic, we actually correct the spinal alignment back to its normal model. The spine must be in its normal alignment to maximize nerve integrity and insure proper stability and function. Similar to a car wheel, if the spine is left out of alignment, it will progressively wear and tear even if there are no symptoms at the time. Over time however, the discs, joints and nerves will wear out just like a car tire, axle and bearing. Eventually there may be symptoms and permanent damage.

When we correct spinal alignment, we utilize a three dimensional postural analysis to identify the relationships between the head, torso, hips, legs and feet.

The secret to correcting the spinal alignment involves changing nerve muscle memory by influencing slow and fast nerve receptors to tell muscles to pull differently, thus aligning the spine. Posture specific adjustment, exercises and simple office and home rehab are done with predicable results.

When spinal alignment is restored to its normal model, not only are symptoms relieved, but long standing spinal correction is achieved for better stability and function.

A simple maintenance program is given to each patient so they can maintain the normal spinal alignment throughout their lifetime. Maintaining a correction is smarter and more cost effective then “managing a problem” which can inevitably become permanent.

Pediatric Chiropractic

Pediatric chiropractic has not only been shown to be safe and effective for children but also useful for many childhood complaints. Many children with subluxations have symptoms that look like inner ear infections, colic, bed wetting, ADHD, sleep disturbances, asthma, and food sensitivities to name a few.

At Chiropractic Solutions of Pensacola we will take a case history of your child and perform a chiropractic exam to determine if spinal subluxations exist. Pediatric chiropractic adjusting procedures are modified to fit a child’s size, weight, and unique spinal condition. They are both gentle and specific to the child’s developing spinal structure. Most parents report that their children actually enjoy their chiropractic adjustments and look forward to their next visit. They also report that their children experienced a greater level of health while under regular chiropractic care. Chiropractic Solutions of Pensacola looks forward to meeting your little ones and helping them experience the many benefits of chiropractic care.

Lovely Lo – Nutrition and Fitness / Owner

I am a CF-L1 Coach at CrossFit VU in beautiful P-friggin’-cola, FL and a certified Fitness Nutrition Coach.

I offer coaching in nutrition for athletes, competitors and anyone that would like to get healthy, lose fat and gain lean muscle mass. Learn how to eat well without giving up your favorite foods! Specialized programming for your individual needs; let me help you make your goals!

I can meet with you in the Pensacola area or do remote 1-on-1 coaching via Skype. Email info@lovelylofitness.com or purchase one of my products to receive a FREE nutrition assessment!

www.facebook.com/lovelylofitness

INSTAGRAM – @lovelylofitness

Our mission is to provide you with specialized plans and service to help you with your nutrition and fitness goals. We believe that fitness starts with nutrition and we cater to athletes, competitors and anyone with the will to get healthy and fit. We work with all levels of fitness and create specific plans in order to help you succeed in making your goals. There’s an individual program for you, no matter where you begin your journey!
Browse through what we offer, with options including in-person and/or remote coaching, and don’t forget to download your free assessment located under Catalog, or email us for any questions or concerns regarding how to start your fitness journey.

Jeanette Eriksen / Ambassador – Plexus World Wide

Plexus Worldwide® is committed to providing our Ambassadors with life-changing products and a unique and rewarding business opportunity. The combination of our products and opportunity help open the door to personal success and financial freedom.

In early 2011 Plexus Worldwide® launched the synergistic product combination of Plexus Slim® and Accelerator. The initial results were extremely impressive and sales have grown dramatically month over month.

Our core beliefs are simple: Be Trustworthy, Be Honest, Be Reliable, and Be Responsible.

These beliefs encompass all that we do. You can have confidence in the quality of our products, the commitment to our Ambassadors, and the support we will provide to help you succeed.

– See more

Why Network Marketing?

Plexus Worldwide® is positioned at the front of one of the most unique and fastest-growing industries today: network marketing. Believe it or not, you already network every day! Whether it’s with friends over lunch, with coworkers in the office, or neighbors across the fence, we gladly talk about the things we like. This can include everything from the cars we drive, the movies we watch and the health club we use to the brand of children clothing our kids wear and the orange juice we drink.

It’s only natural to share something that appealed to or worked for you. Network marketing gives you the opportunity to cash in on that sharing and Plexus Worldwide® has the exclusive products people are talking about. You can start your business for as little as $34.95 with two great product packages of $99 and $199 upon enrollment. Whether you are trying to make extra monthly income to help with the car payment or you want to earn an extraordinary income, Plexus Worldwide® provides you with an opportunity to achieve your dreams based on your skill and efforts.

Tim Fulton with Small Business Matters

May 6, 2016 by angishields

Atlanta Business Radio

Tim Fulton with Small Business Matters

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Atlanta’s Most Exclusive Small Business Conference

The Conference will be held at the Hyatt Atlanta Perimeter at Villa Christina on Friday, May 20, and feature over 200 of Atlanta’s most-recognized small business leaders.

Tim Fulton / Small Business Matters

President

Small Business Matters is a leader in small business coaching and development.

With over 30 years of experience, Small Business Matters brings a results-based approach to each and every client. Whether your business has been established for 30 years or 30 days, Small Business Matters is passionate about helping you achieve your goals and mission.

Small Business Matters was established in 1994 as an independent management consulting and training practice. It is the goal of SBM to increase the effectiveness and enhance the lives of CEO’s. Since its existence Small Business Matters has worked with companies such asLucent Technologies, Carlson Companies, CB Richard Ellis Real Estate Services, Inc.(formerly Insignia/ESG, Inc.), and Georgia Power.

Small Business Matters is owned and operated in Atlanta, Georgia by Tim Fulton. Tim is a nationally-recognized small business coach, consultant, and advocate. He has been involved in the field of entrepreneurship for the past 30 years as a successful business owner, a small business counselor, and as an adjunct university professor.

Tim currently is a Vistage Group Chair in Atlanta. Vistage is an international membership organization for company CEO’s and Presidents that provides a very unique growth experience for its members.

In 2012, Tim’s oldest son, Taylor, joined the Small Business Matters team as Director of Marketing. With a BS in Marketing/Entrepreneurship from the University of Kansas, Taylor shares Tim’s passion for small business and the entrepreneurial spirit. He has a professional background in publishing and content marketing and uses his experiences in these fields to help Small Business Matters develop and promote resources for the SBM community.

www.smallbusinessmattersonline.com

BUSINESS MATTERS presented by Incentive Solutions

June 9, 2015 by Garrett Ervin

Gwinnett Studio

BUSINESS MATTERS presented by Incentive Solutions

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Luke Kreitner, Celeste Simmons, Steve Damerow

Luke Kreitner/Loyaltyworks

Loyaltyworks is a 35 year-old debt-free employee managed award winning technology firm based in Atlanta whose cloud based platform helps companies manage multiple employee and sales loyalty or incentive programs simultaneously. The company has 40 employees and has been awarded Inc 5000 and Best and Brightest Place to Work by National Association of Business Resources.

Getting maximum impact, Loyaltyworks creates and manages full-service incentive, loyalty and reward solutions that maximize the impact of the people and relationships that drive your business results.

Celeste Simmons/Big Social Marketing

Social marketing has changed the way companies do business. Big Social Marketing helps companies create daily content, post it, and then manage the responses.

There are lots of opportunities in social marketing that individuals and businesses should be using to get ahead, and stay ahead. If you want your company to be seen and heard, you have to be social. Social media is an indicator of what people are looking for, and what Google looks for as well. Your social marketing strategy will determine your business success, or its failure.

If you have not done much social media, then you need a social media campaign focused on getting your message or brand recognized. Big Social Marketing can help! They can manage many different social networks for you, and all without frustration. They make a focused plan for you, then make a schedule for updates, and start writing – with your brand as the focus! They create buzz for your brand with social media as the messenger.

About Incentive Solutions:

Steve Damerow, the host of “Business Matters“, is the founder and CEO of Incentive Solutions along with Loyaltyworks. He earned a MBA and Masters in Economics, that has helped him propel the respective incentive firms into the forefront of the loyalty industry.

“Technology making incentive rewards easier.”

Incentive Solutions is a 21-year-old debt-free, employee-managed incentive marketing agency that uses the “cloud” and mobile app’s to manage and communicate sales incentives to in-house employees, distributor/dealer/value added resellers utilizing 3 primary reward vehicles.

1. Group incentive travel and sales meetings

2. World’s largest online rewards mall

3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

The Hybrid Future of Lawyer Marketing

May 26, 2015 by angishields

BRX National

The Hybrid Future of Lawyer Marketing

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Atlanta Legal Experts Radio presents:

Nothing You’ve Ever Seen: The Hybrid Future of Lawyer Marketing

Our guests today included Randy Kessler, Alvaro Arauz, Soo Hong, and Bruce Hagen discussing our upcoming event. Randy and Alvaro will be presenting at this 1-hour marketing seminar given from two national perspectives in a never-before-seen format: a lawyer and a law firm consultant having a dialogue on what works and doesn’t work for marketing in the evolving legal landscape. The unique insights leave attorneys with another hour to network with the lessons that they can implement in their own practice.

Enjoy the incredible view of Atlanta from the 49th floor at the Commerce Club for a networking happy hour sponsored by The State Bar of Georgia’s YLD Affiliates Solo-Small Firm Committee and Peachtree Offices. Complimentary drinks and hors-d’oeuvres will be provided during the course of the evening. More details and registration page CLICK HERE

GroupSit — E Rowell, S Hong, B Hagen, R Kessler, & A Arauz

Alvaro A. Arauz w/ 3a Law Practice Management

“We challenge ourselves with complex assignments of all kinds – it requires us to constantly evolve, which in turn allows us to give better advice. If you’re a brave attorney putting up your own shingle, a small firm adding more associates and staff, or a mid-size firm that needs infrastructure re-engineering, we can help. We promote progress through productivity. It’s about results, not effort.”

In 1997, Alvaro began helping lawyers by teaching them how to achieve the holy grail of greater profits for less work. Now, Alvaro’s clients ask for his counsel in every facet of their business growth.

He believes lawyers should do two things: represent clients and foster new clients. Anything that takes them away from that needs to be delegated. He also believes law firms should inherit the two do-wells: Do Well By The Client & Do Well By The Employee. To do so, his clients receive a comprehensive and streamlined set of solutions organized and funneled through a central database. This lets attorneys spend less time on administration details or capturing time and more emphasis on clients or at home.

These days he shares his knowledge by speaking at frequent CLE seminars, the Georgia Trial Lawyers Association Annual Conference on Law Practice Management or at solo practitioner boot camps. Fluent in Spanish, he can assist Latin American attorneys here and other countries. Aside from helping many of Alabama, Tennessee and Georgia’s Super Lawyers and Rising Stars, he is proud to claim top tier lawyers recognized globally by Chambers, 7 of the Top 100 Georgia Super Lawyers and 3 of US News Best Law Firms in America as clients. They are also frequent experts on CNN and other national news sources.

When not saving lawyers from inefficiencies, Alvaro would rather spend time with his loved ones, helping his home community or expanding his photography portfolio by traveling around the world. His literature studies in Cambridge, England and creative writing degree allowed him to teach graduate students and help start a screenwriting program at USF in Tampa. He also contributes his time serving on four operating boards of non-profit organizations here in Atlanta and in his hometown of San Francisco.

“I teach my kids they have to give forward to receive. If I don’t lead by example, my kids – much less clients – will pay me no mind.”

Website LinkedIn

Soo Hong w/ Blevins & Hong, PC

Soo has helped hundreds of clients with their financial hardship by zealously representing them and advising them with the best options to rebuild their credit. She has represented clients from simple Chapter 7 cases to complex business Chapter 7 and Chapter 13 cases. Soo has helped many small business clients save their business while getting rid of their debt and rebuilding their credit. Soo has also aggressively and successfully represented many clients in Adversary Proceeding cases. Soo prides herself in being able to provide strong personal relationships to her clients. She understands the importance of the tough issues and decisions that her clients are facing and is available for her clients through each step. She finds that the most important aspect of her role as an attorney is to always be available to answer any questions or concerns of her clients. Soo has also represented clients in traffic and DUI Court. She has completed training with NHTSA’s DUI Detection and Field Sobriety Testing as well as training in Intoxilyzer 5000EN. Soo also serves as a bankruptcy instructor at Chattahoochee Technical College. Soo was born in Seoul, South Korea and immigrated to the United States at the age of 10. She is fluent in Korean and is grateful that she is also able to help the Korean community in Georgia.

Education:

• J.D. at Mercer University Walter F. George School of Law, 2008

• B.S. at Georgia Institute of Technology, 2003

Training

• Field Sobriety Testing and DUI Detection

• Intoxilyzer 5000EN, understanding the instrument and interpreting the results presented by Forensic Alcohol Consulting and Training, LLC

Professional Memberships:

• State Bar of Georgia

• Atlanta Bar Association

• Cobb Bar Association

• Cobb County Bar Association’s Younger Lawyers Division – Treasurer

• Metro Atlanta Consumer Bankruptcy Association Group (MACBAG)

• National Association of Consumer Bankruptcy Attorneys (NACBA)

• National Association of Criminal Defense Lawyers (NACDL)

• National College for DUI Defense

• Georgia Trial Lawyers Association (GTLA)

• Georgia Association of Women Lawyers (GAWL)

Bar Memberships:

• Georgia Supreme Court• Georgia Court of Appeals

• U.S. District Court, Northern District of Georgia

• All Superior, State Magistrate, Probate, Juvenile, and Municipal Courts of Georgia.

Website LinkedIn Twitter Facebook AVVO

Bruce A. Hagen w/ Hagen Law, P.C.

Bruce A. Hagen has represented clients since 1986 in a variety of personal injury matters. He has handled more than 6,000 personal injury cases for more than 10,000 clients. Some of the issues he handles include wrongful death, auto accidents, bicycle wrecks, bus accidents, cases involving brain injury or drunk driving, slip and falls, products liability, and related litigation and appeals.

Mr. Hagen has appeared on television and radio to discuss personal injury law, and has been the featured speaker at dozens of legal seminars, including the recent seminar “Trying the Soft Tissue Injury Case in Georgia.” He is a frequent guest on 680 The Fan and a regular contributor on both Atlanta Eats TV and Atlanta Eats Radio.

Bruce has a particular expertise and passion for personal injury cases on behalf of injured bicyclist. As a cyclist himself, Bruce is both committed to advocacy for bike safety and education while equally committed to obtaining justice for cyclists that are injured due to drivers’ negligence. Bruce recently become part of Bikelaw.Com, a national network of lawyers who both advocate for cyclists rights and represent injured bicyclists. Bruce and his mentor, Ken Rosskopf are frequent sponsors of various events within the cycling community.

In addition, Mr. Hagen belongs to the Atlanta and DeKalb County Bar Associations, the State Bar of Georgia and the American Association for Justice. He also is a member of Georgia Personal Injury.com and a Champion member of the Georgia Trial Lawyers Association. Mr. Hagen has served as President of the Sandy Springs Youth Football and Cheerleading Association, and as President of the North Springs High School Athletic Association. For 9 years, Bruce was “The Voice of North Springs Football” until he recently retired from his announcing duties.

A graduate of the University of Florida, Mr. Hagen earned his Juris Doctor from George Washington University. He is admitted to practice in the courts of Georgia, the U.S. District Court, Northern District of Georgia, and the U.S. Court of Appeals, Eleventh Circuit.

Areas of Practice:

Wrongful Death
Auto Accidents
Bicycle Crashes
Bus Accidents
Brain Injury
Drunk Driving Accidents
Slip and Falls
Products Liability
Litigation & Appeals

Bar Admissions:

Georgia
U.S. District Court Northern District of Georgia
U.S. Court of Appeals 11th Circuit

Education:

George Washington University National Law Center, Washington, District of Columbia
University of Florida

Classes/Seminars Taught:

Plaintiff’s Personal Injury: Practice Tips and Application, National Business Institute
Speaker, “Trying the Soft Tissue Injury Case in Georgia”
Guest, “Layman’s Lawyer”

Professional Associations and Memberships:

Atlanta Bar Association
DeKalb County Bar Association
State Bar of Georgia
American Association for Justice
Georgia Trial Lawyers Association
Georgia Personal Injury.com
Sandy Springs Youth Football and Cheerleading Association

Website Twitter Facebook

Randall Kessler, Kessler & Solomiany, LLC.

Founding partner of the 13 lawyer, Atlanta family law firm – KS Family Law.

Practiced family law for over 25 years.

Frequently represents high profile individuals, particularly Athletes and Entertainers.

Former Chair of the Family Law Sections of the American Bar Association, GA Bar and Atlanta Bar.

Authored Family Law books including:

Divorce: Protect Yourself, Your Kids and Your Future (www.divorceprotect.com).

Georgia Library of Family Law Forms.

Has taught the Domestic Relations course at John Marshall Law School in Atlanta since 2005.

Editor of NEXT Magazine, a magazine to help people survive divorce (see it online at www.nextdivorce.com).

Editor Emeritus of the Family Law Review, the official magazine of the Family Law Section of the State Bar of GA.

Media: Often quoted in the NY Times, Wall Street Journal, USA Today, People Magazine, Newsweek, Sports Illustrated.

Guest commentator for CNN, HLN, NBC Today Show, ESPN, FoxBusiness.com and others.

LinkedIn “Influencer” with over 135,000 followers.

Website LinkedIn Facebook Twitter AVVO

BUSINESS MATTERS presented by Incentive Solutions

May 5, 2015 by Garrett Ervin

Gwinnett Studio

BUSINESS MATTERS presented by Incentive Solutions

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Joe McKenna/Social 123

For the best B2B Marketing, you need the best B2B Contact Data. Social123 is a B2B data firm that empowers sales and marketing professionals with up-to-date and relevant data on contacts sourced from social profile information. They offer the largest and most accurate B2B contact database available. They identify all of the missing or inaccurate records in your database and enrich it with more than 35 fields of social data like industry, title, company, skills, group affiliations and more.

Apart from recovering and enriching your existing database, Social123 will validate the email addresses to determine validity as well as a risk assessment. If you don’t have an existing database, use the most powerful B2B search engine to create hyper-targeted lead lists. Stop guessing, and start generating real leads!

About Incentive Solutions:

“Technology making incentive rewards easier.”

1. Group incentive travel and sales meetings

2. World’s largest online rewards mall

3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

BUSINESS MATTERS presented by Incentive Solutions

April 21, 2015 by Garrett Ervin

Gwinnett Studio

BUSINESS MATTERS presented by Incentive Solutions

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Lawrence Constantin, Mike Smith, Gary Childress, Steve Damerow

Lawrence Constantin/Saint-Gobain Solar Gard

Lawrence Constantin is the Director of Sales & Marketing-Americas for Saint-Gobain Solar Gard.

Solar Gard positively impacts lives with products that protect, save and renew. Headquartered in San Diego, CA, Solar Gard makes industry leading architectural and automotive window films, photovoltaics and custom coatings.

A division of Saint-Gobain Performance Plastics, a subsidiary of Saint-Gobain, the world leader in the habitat and construction markets, Solar Gard’s architectural solar control window films are proven carbon negative and reduce global greenhouse gas emissions. Solar Gard products are sold in more than 90 countries under the Solar Gard, Panorama, Quantum and Solar Gard Armorcoat brands.

Gary Childress/Honda Marine

Gary Childress is the National Sales Manager at Honda Marine.

Headquartered in Alpharetta, GA, Honda Marine distributes a full line of four-stroke marine engines ranging from 2 to 250 horsepower.

Honda was among the first manufacturers to offer 4-stroke outboards in America, and the first to offer a full line of lightweight 4-stroke outboards. More than 40 years later, Honda outboards still set the standard for fuel efficiency, performance and ease of operation. They aim to create cutting edge outboards, while staying true to the core Honda attributes of durability, quiet operation, quality, and reliability.

Honda continually perfects their marine engine line by incorporating technologies from their highly advanced automotive and racing heritage. In addition, many Honda Marine outboards also include exclusive technological features found in the company’s most popular automobile engines including the Honda Ridgeline, Pilot, Odyssey, Accord, CR-V, and Element.

Mike Smith/Mitsubishi Electric

Mike Smith is the Senior Marketing Manager at Mitsubishi Electric.

For more than 90 years, Mitsubishi Electric has made changes for the better through its energy-efficient products and technologies. These include factory automation equipment, automotive equipment, escalators, elevators, heating and cooling products, commercial hand dryers, large-scale video displays for stadiums and arenas, uninterruptible power supplies, solar panels, semiconductors, display walls, photographic and thermal printers, and electric utility products.

About Incentive Solutions:

Steve Damerow, the host of “Business Matters“, is the founder and CEO of www.IncentiveSolutions.com along with www.loyaltyworks.com. He earned a MBA and Masters in Economics, that has helped him propel the respective incentive firms into the forefront of the loyalty industry.

“Technology making incentive rewards easier.”

1. Group incentive travel and sales meetings

2. World’s largest online rewards mall

3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

Marketing Your Business RadioX Show – Business RadioX

October 20, 2014 by angishields

From the Gwinnett Studio

Our “Wealth Matters” radio show, presented by the Atlanta fiduciary litigation law firm of Gaslowitz Frankel LLC, has quickly become one of the most listened-to shows on Business RadioX.

How does the show get so many LIVE listeners? The firm’s Director of Marketing Anna Stevens, an expert at social media, shares her process of turning the show into a content marketing factory.

How to turn a radio show into a content factory:

Take a lot of pictures during the show
Record each show on video and publish the video on YouTube
Transcribe each show from the audio and then use the transcription and video for a blog post
Recycle parts of transcription for social media posts with pictures
Post video on Twitter / Facebook / Google Plus / Firm LinkedIn Page
Utilize the video for company-wide news (we send it to our entire list)
Send video / audio / blogpost / pictures to guests for them to use in their marketing
Post pictures and video on Pinterest board for the show and share pictures on Instagram
Re-purpose video as a video-guide to publish on AVVO.com for each attorney
Embed video into team members’ profiles on LinkedIn as a media file

How to promote each show for maximum live exposure:

Establish a show hashtag for Twitter, Facebook / Google Plus / Pinterest
Create a Pinterest.com board for your radio show and treat it as a hub for all-things-show
Have the topic, list of guests, and 6 questions you will ask ready 10 days before the show
Contact each guest with confirmation email a week before and ask for cross-promotion
Produce various promo graphics using Canva.com, include guests’ pictures, Twitter handles and show topic
Research your guests on Facebook and Twitter, mention them by handle / page name each time you post
Write a series of tweets (155 characters total) with show link, guests’ names, handles and show hashtag
Send graphics and tweets, as well as LinkedIn and Facebook PRE-written status updates, to all guests in advance
Ask guests to post on the web, mention you and other guests, use link to the show and graphic you created
Connect with each guest on LinkedIn and mention them when you post about the show
Prepare a blog post with info about each guest and their picture – in advance, use that on the day of the show
Re-purpose that blog info for Instagram picture description and Pinterest description, remember to use the hashtag
Have all those tweets and status updates ready on the day of the show, tweet live using them, post live on LinkedIn, Facebook, Google+ with graphics you prepared
Guests’ marketing people will be tweeting, too, as well as re-tweeting your tweets

To summarize Anna’s secret formula to getting over 100 people to tune-in live: “Prepare content, ensure cross-promotion from guests, research hashtags and handles for mention and exposure in advance, post live, and use pictures and graphics”

Listen to “Wealth Matters” radio show LIVE every 4th Wednesday of the month at 8:30 AM here or tune in on Twitter at #WealthMatters.