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Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, Frazier & Deeter

March 7, 2025 by John Ray

Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
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Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, on North Fulton Business Radio with host John Ray

Beyond Numbers: How Frazier & Deeter Invests in Relationships, with Jessie Broussard and Donna Beatty, Frazier & Deeter (North Fulton Business Radio, Episode 852)

In this episode of North Fulton Business Radio, host John Ray interviews Jessie Broussard, Chief Marketing Officer, and Donna Beatty, Tax Partner at Frazier & Deeter. The discussion highlights the evolution of Frazier & Deeter from a traditional accounting firm to a multifaceted advisory firm. Topics covered include the firm’s commitment to client relationships, the integration of technology like AI, and the recent rebranding efforts focused on maintaining client trust while evolving with modern times. The conversation also touches upon the importance of internal culture and recruiting in maintaining the firm’s growth and success. Listen to learn how Frazier & Deeter continues to innovate and serve their clients’ diverse needs while fostering a dynamic and supportive workplace.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Jessie Broussard, Chief Marketing Officer, Frazier & Deeter

Jessie Broussard, Chief Marketing Officer, Frazier & Deeter, on North Fulton Business Radio with host John Ray
Jessie Broussard, Chief Marketing Officer, Frazier & Deeter

Jessie Broussard was named Frazier & Deeter’s first Chief Marketing Officer in 2024, marking a significant milestone for the firm’s strategic growth. With more than 15 years of corporate marketing and leadership experience, she specializes in B2B marketing, advertising and sales enablement, along with a background in talent and organizational development. Her expertise spans brand development, demand generation and client engagement across professional services, technology and telecommunications sectors.

Known for leading high-performing teams, Broussard has developed marketing strategies that fuel business growth and innovation. Her leadership plays a key role in advancing Frazier & Deeter’s market presence and strengthening client relationships. A graduate of the University of Mississippi with a Bachelor of Arts in History, she has been recognized for her expertise in strategic communications and sales marketing in the B2B sector.

LinkedIn

Donna Beatty, Tax Partner, Frazier & Deeter

Donna Beatty, Tax Partner, Frazier & Deeter, on North Fulton Business Radio with host John Ray
Donna Beatty, Tax Partner, Frazier & Deeter

Donna Beatty, a Partner in Frazier & Deeter’s Tax Practice, brings extensive professional tax and accounting expertise to the firm. Her experience includes providing comprehensive tax planning, review, advisory, and compliance services to closely held businesses, high-net-worth individuals, and professional services groups. She has significant expertise consulting with small businesses on financial software and has worked with clients across various industries, including real estate, construction, manufacturing and distribution, retail, professional services, technology, entertainment, and family-owned businesses.

Donna specializes in assisting law firms and real estate investment groups with complex tax matters. Her broad industry knowledge enables her to offer valuable insights in an evolving market. She has successfully represented clients before the Internal Revenue Service in Washington, D.C., showcasing her ability to navigate challenging tax scenarios.

A hallmark of Donna’s career is her commitment to building strong professional relationships with her clients. She thrives on understanding and meeting their needs and expectations. Before 1994, Donna served as a Principal at Frazier & Deeter before transitioning to a partner role at a small local accounting firm. She rejoined Frazier & Deeter in January 2010 to better serve her clients.

In addition to her professional accomplishments, Donna is actively involved in civic and professional organizations. She is a member of the American Institute of Certified Public Accountants (AICPA), the Georgia Society of Certified Public Accountants (GSCPA), and the Atlanta Tax Forum, where she serves as a Board Member and Past President. She is also a Board Vice President for the Better Business Bureau Serving Metro Atlanta, Athens & Northeast Georgia, and a Board Member and Past Chair of the C5 Georgia Youth Foundation. Furthermore, Donna serves as a director on the board of the Community Foundation for Northeast Georgia (CFNEG), contributing to initiatives that strengthen communities through leadership and charitable giving while supporting nonprofits and fostering meaningful connections between donors and causes.

LinkedIn

Frazier & Deeter

Frazier & Deeter, founded in 1981 by Jim Frazier and David Deeter, is a prominent accounting and advisory firm that has grown from its Atlanta roots to become one of the largest and fastest-growing firms in the United States. The founders, dissatisfied with the rigid and impersonal approach of their Big Eight firms, set out to create a company that prioritized client relationships and hired curious professionals eager to understand their clients on a deeper level.

Over the past four decades, Frazier & Deeter has attracted talent from the world’s largest accounting firms, the Public Company Accounting Oversight Board (PCAOB), and prestigious colleges. Today, it stands as a Top 50 firm with a presence in three countries, maintaining its commitment to client-centric service.

The firm’s success is attributed to its brand promise of “Investing in Relationships to Make a Difference™,” which has earned it numerous accolades. These include recognition as a Best of the Best Accounting firm, Best Firm for Women, Fastest Growing, and Best Firm to Work For.

Frazier & Deeter offers a comprehensive range of services, including tax, audit, risk advisory, digital, and business transformation solutions. Its client base spans from Fortune Global 500 companies to small businesses worldwide. The firm is registered with the Public Company Accounting Oversight Board and the American Institute of Certified Public Accountants, underscoring its commitment to maintaining high professional standards.

Website | LinkedIn |Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Meet Jessie Broussard and Donna Beatty
01:52 Frazier & Deeter: Beyond Traditional Accounting
07:16 The Role of Technology and AI
11:50 Brand Refresh and Employer Branding
24:22 Client Success Stories and Firm Growth
29:11 Closing Remarks and Contact Information

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: accounting firm, advisory firm, AI, Donna Beatty, Frazier Deeter, Jessie Broussard, John Ray, North Fulton Business Radio, relationships

Inside Frazier & Deeter: From Founding to Top 40 Firm, with Jim Frazier, David Deeter, Bob Woosley, and Roger Lusby

December 20, 2023 by John Ray

Inside Frazier & Deeter
Business Beat
Inside Frazier & Deeter: From Founding to Top 40 Firm, with Jim Frazier, David Deeter, Bob Woosley, and Roger Lusby
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Inside Frazier & Deeter

Inside Frazier & Deeter: From Founding to Top 40 Firm, with Jim Frazier, David Deeter, Bob Woosley, and Roger Lusby (Business Beat, Episode 57)

This special edition of Business Beat delved inside Frazier & Deeter and the firm’s remarkable 42-year journey, as Jim Frazier, David Deeter, and Bob Woosley joined Business Beat host Roger Lusby and co-host John Ray. The conversation delved into the early years of the firm’s existence, significant landmarks, growth strategies, and the firm’s unique culture that fostered long-term relationships with both clients and employees. The firm’s emphasis on personal relationships, consulting skills, and a market-oriented entrepreneurial mindset were cited as vital to their success. The discussion also touched on the evolution of accountancy, advice for younger accountants, and the important role of AI and technology in the future of the accounting profession. This show represented both a celebration of David Deeter and Roger Lusby as they retire at the end of 2023, as well as a look into a bright future for this dynamic accounting and advisory firm.

Business Beat is presented by the Alpharetta office of CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®.

Frazier & Deeter

Frazier & Deeter is an award-winning Top 50 accounting and advisory firm that offers a full scope of tax, audit, internal controls advisory, and business transformation services. FD and its family of brands serve clients worldwide, from the Fortune Global 500 companies to growing small businesses, and the firm has been recognized repeatedly as a Best of the Best Accounting firm, a Best Firm to Work For®, and a Best Firm for Women in Leadership.

Website | LinkedIn | Facebook | Instagram

Jim Frazier, Founder & Tax Partner

Jim Frazier, Frazier & Deeter
Jim Frazier, Founder & Tax Partner, Frazier & Deeter

As one of the founding partners of Frazier & Deeter, Jim Frazier is responsible for activities related to tax planning and the preparation of tax returns for clients varying in size from individuals to closely held companies and large national concerns. In addition, he provides tax, accounting and management consulting services to a variety of medical practices in the Atlanta area.

Jim has extensive experience in strategic planning for closely held corporations, staff utilization, personnel evaluation monitoring procedures and the management of information systems. He also serves as a panel member for the American Arbitration Association.

Jim has earned the designation of certified fraud examiner (CFE). The CFE designation is awarded to select professionals responsible for detecting, deterring and investigating fraud and white-collar crime. He also has received the Certified Information Technology Professional (CITP) designation, which distinguishes CPAs who are proficient in information technology.

David Deeter, Founder & Tax Partner

David Deeter, Founder & Tax Partner
David Deeter, Founder & Tax Partner

As co-founder of Frazier & Deeter, David Deeter has a major role in facilitating the growth of the firm. From 2001 to 2009, during his term as Managing Partner, the firm experienced an average growth of 20% annually and became a Top 100 Firm in the US. David was named one of the Top 5 Most Admired Leaders in US Accounting Firms in a recent Inside Public Accounting survey by his peers.

Most of David’s work centers around income tax and financial planning. He is an advisor to many of Atlanta’s leading families, and he has extensive experience with companies in the real estate, entertainment, finance, manufacturing, services, and nonprofit industries.

Bob Woosley, National Practice Leader, Private Equity Practice

Bob Woosley, National Practice Leader, Private Equity Practice
Bob Woosley, National Practice Leader, Private Equity Practice

After beginning his professional service career at PwC, Bob Woosley became the first professional employee of Frazier & Deeter shortly after the firm was founded in 1981. In 1985, Bob became a Partner of the firm, and over the next 18 years, he served as head of the Audit and Strategic Consulting Services Departments.  

In 2000, Bob founded iLumen, Inc., the CPA profession’s leading business intelligence and analytics platform, which is today used by leading CPA firms and financial institutions across the country. Bob served as CEO of iLumen through 2010 and is currently an active board member and advisor to the company. In 2010, Bob led the creation of the FD Alliance, a strategic collaboration of non-merged CPA firms located in several metropolitan areas.  

In 2011, Bob returned to the firm. He now serves as the National Practice Leader of the firm’s Private Equity Practice, which includes the firm’s Transaction Advisory Services Practice. In addition, Bob directs the firm’s marketing and growth strategies on both a national and local level.  

Bob has been involved in numerous private company board positions and assists clients in developing and optimizing strategies that impact their business across the spectrum of the entrepreneurial life cycle, including capital formation and exit strategies. 

Roger W. Lusby III, Tax Partner

Roger W. Lusby III, Tax Partner, Frazier & Deeter
Roger W. Lusby III, Tax Partner

As a member of the Tax Practice and just-retired Office Managing Partner for FD’s Alpharetta location, Roger Lusby oversees coordinating tax and accounting services for the firm’s clientele. His responsibilities include reviewing various tax returns, with an emphasis in the individual, estate and corporate areas.  

Roger further provides client assistance regarding financial planning, executive compensation & stock option planning, estate & succession planning, and international planning (FBAR, SFOP). He has significant expertise in the healthcare, real estate, manufacturing, technology, and service industries. Before joining the firm, Roger was a Tax Supervisor with an international accounting firm.

About Business Beat and show sponsor, the Alpharetta office of Frazier & Deeter

Business Beat is presented by the Alpharetta office of CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®.

The Alpharetta office of Frazier & Deeter is home to the firm’s Employee Benefit Plan Services group and a thriving CPA tax practice. Their Alpharetta CPAs and advisors serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers and acquisitions, and more. Their Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

As one of the largest CPA firms in the United States, Frazier & Deeter takes pride in bringing their clients exceptional technical expertise backed by a devotion to exceeding client expectations. Their brand promise is “Investing in Relationships to Make a Difference,” and they focus on that goal every day.

As an active participant in the business community, Frazier & Deeter’s Alpharetta CPAs are involved with the Forsyth County Chamber of Commerce, the Greater North Fulton Chamber of Commerce, and the Gwinnett Chamber of Commerce.

As an Alpharetta CPA firm, Frazier & Deeter has been highly involved in the Alpharetta community for many years. They are proud to support organizations like the Chattahoochee Nature Center, North Fulton Charities, and FosterCares, just to name a few. Frazier & Deeter is also a proud member of goBeyondProfit, an organization that helps businesses give back to our Georgia communities.

An episode archive of Frazier & Deeter’s Business Beat can be found here.

Tagged With: accountancy, accounting firm, Alpharetta CPA firm, audit firm, Bob Woosley, David Deeter, Frazier & Deeter's Business Beat, Frazier Deeter, Jim Frazier, private equity, Roger Lusby

LIVE from the GNFCC 2023 Women’s Leadership Summit: Aleisa Howell, Mauldin & Jenkins

December 9, 2023 by John Ray

Aleisa Howell, Mauldin & Jenkins
North Fulton Business Radio
LIVE from the GNFCC 2023 Women's Leadership Summit: Aleisa Howell, Mauldin & Jenkins
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Aleisa Howell, Mauldin & JenkinsLIVE from the GNFCC 2023 Women’s Leadership Summit: Aleisa Howell, Mauldin & Jenkins (North Fulton Business Radio, Episode 728)

Aleisa Howell, Partner and Non-Profit Practice Leader at Mauldin & Jenkins, joined host John Ray at the 2023 Greater North Fulton Chamber of Commerce Women’s Leadership Summit. Maudlin & Jenkins was a Gold Sponsor of the Summit. Alicia shared about her work with the nonprofit sector and the firm’s recent opening of offices in Avalon. She talked about the ongoing challenges nonprofits face, particularly the need for sustainable financial support. Alicia also highlighted the importance of workplace diversity and opportunities for women in the traditionally male-dominated accounting industry, citing the Women’s Alliance in her firm that’s aimed at supporting and encouraging female employees. By sponsoring events like the Women’s Leadership Summit, Malden & Jenkins aims to demonstrate its commitment to women’s professional development and leadership. Alicia emphasized that giving back to the community is a priority for the firm, which is actively involved in numerous local events and committees, like the Non-Profit Committee at GNFCC.

This show was originally broadcast live from the 2023 GNFCC Women’s Leadership Summit held at The Commons at Phase in Alpharetta, Georgia.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Aleisa Howell, Partner and Non-Profit Practice Leader, Mauldin & Jenkins, LLC

Aleisa Howell is a Partner and leads the non-profit practice at Mauldin & Jenkins. Prior to joining Mauldin & Jenkins, Aleisa specialized in the not-for-profit and governmental practice for KPMG, LLP.

Aleisa is a Certified Public Accountant and Certified Government Finance Manager (CGFM). Aleisa graduated Summa Cum Laude from Franklin University.

Aleisa is a member of the American Institute of Certified Public Accountants (AICPA), and the Georgia and Ohio Societies of Certified Public Accountants. Aleisa serves on the Georgia Society of CPA’s Not-For-Profit Task Force and is a member of the Georgia Center for Nonprofits. Aleisa serves on the Advisory Board of the Georgia Foundation for Independent College’s (GFIC). Aleisa serves as a technical reviewer and committee member for the National Government Finance Officers Association (GFOA) in the CAFR certificate of excellence in financial reporting program and is a member of the Association of Government Accountants (AGA). In addition, Aleisa is a member of the National and Southern Associations of College and University Business Officers Associations (NACUBO and SACUBO).

LinkedIn

Mauldin & Jenkins, LLC

Mauldin & Jenkins believes that by working together with their clients, they can accomplish anything! Whether they are providing high-quality tax, assurance, or advisory services that help each client achieve their goals and measure their results, or providing cutting-edge insights and techniques to help them grow and thrive in an ever-increasing, challenging, and competitive economic landscape, they can make a difference!

Their team of 300+ talented professionals delivers comprehensive support and exceptional service to clients across the Southeast and beyond. With clients representing a wide variety of industries and needs, M&J’s partners and staff bring an intimate understanding of the challenges and risks clients face, as well as current regulatory and tax considerations to guide you in making informed business decisions.

The Firm’s dedication to outstanding service and quality may sound old-fashioned, but our approach to advisory services is a decidedly innovative and progressive one. Whether your needs include navigating complex business issues, assessing your technology risks, needs, and investments or you simply want to outsource basic accounting functions, you can rely on the experienced providers at M&J. By combining the newest business strategies and techniques with time-tested principles of growth and management, we help you stand out in your field and fulfill your objectives at every stage of the business cycle.

M&J is recognized annually as a Top 100 Accounting Firm by both Accounting Today and Inside Public Accounting. The Atlanta Journal-Constitution also honored the firm as a Top Place to Work. That comes as no surprise to their partners and staff, who experience first-hand their commitment to attracting, developing, and retaining the best and brightest talent in the industry.

Website | Facebook | X (Twitter) | LinkedIn

Questions and Topics in this Interview:

00:04 Introduction to the Women’s Leadership Summit
00:33 Interview with Alicia Howell from Mauldin & Jenkins
01:38 Discussion on Nonprofit Challenges
02:25 Reflections on the Summit’s Speakers
03:41 Women in the Accounting Industry
04:39 Mauldin & Jenkins Support for Women’s Leadership
05:52 Opportunities for Women in Accounting
06:21 Community Involvement and Closing Remarks
07:11 Contact Information for Alicia Howell

 

2023 GNFCC Women’s Leadership Summit, presented by the Women INfluencing Business Committee

The 2023 Women’s Leadership Summit, organized by the Women INfluencing Business Committee of the Greater North Fulton Chamber of Commerce, was held on November 28, 2023, at the Commons at Phase in Alpharetta, Georgia.

Powered by the Greater North Fulton Chamber of Commerce (GNFCC), the Women INfluencing Business Committee strives to engage female leaders and enhance the standing of professional women within the community. Its annual awards program recognizes women with exceptional vision who have implemented innovative ideas in both the workplace and community and who inspire others.

Website

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: 2023 GNFCC Women's Leadership Summit, Accounting, accounting firm, Aleisa Howell, GNFCC, Greater North Fulton Chamber of Commerce, Mauldin & Jenkins, Non-Profits, nonprofit accounting, women in accounting

Jeff Hawkins, Carr, Riggs & Ingram

May 8, 2023 by John Ray

Jeff Hawkins, Carr, Riggs & Ingram
North Fulton Business Radio
Jeff Hawkins, Carr, Riggs & Ingram
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Jeff Hawkins, Carr, Riggs & Ingram

Jeff Hawkins, Carr, Riggs & Ingram (North Fulton Business Radio, Episode 659)

Jeff Hawkins, Partner with Carr, Riggs & Ingram, joined host John Ray on this episode of North Fulton Business Radio to discuss the current state of the M&A environment. Jeff discussed how and why buyer diligence is getting tighter, the impact of higher interest rates on risk premiums, what sellers need to do in reaction, how a quality of earnings report can bring a buyer and seller closer to a realized transaction, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Carr, Riggs & Ingram

CRI was formed in 1997 as a merger between two prominent firms that recognized the changes that the accounting industry was undergoing and decided to classify these changes as opportunities instead of hurdles.

Two years after this strategic alliance was formed, CRI cracked into the Top 100 Accounting Firms in the United States, thus cementing its legacy as a major player in the accounting industry.

Today, after 25 years of consistent growth since our formation, they have expanded to support the expansive relationship between technology, data, and accounting by incorporating data scientists and IT professionals into their scope of work. This has allowed CRI to grow into a Top 25 CPA firm, nationally, with no plans of slowing anytime soon.

Website | LinkedIn | Facebook | Instagram | Twitter

Jeff Hawkins, Partner, Carr, Riggs & Ingram

Jeff Hawkins, Partner, Carr, Riggs & Ingram

Jeff Hawkins is a Partner at Carr, Riggs & Ingram. He provides attest services for middle to lower-middle market, privately held companies. He also leads the Transaction Advisory Services team (TAS) in CRI’s Atlanta office for quality of earnings, target working capital, and other due diligence projects. He works closely with dealerships and provides consumer and business services.

Jeff’s clients enjoy working with him because of his experience working with businesses in varying industries and his willingness to stay involved in every engagement.

LinkedIn

 

Questions and Topics in this Interview:

  • Predictions from a previous show in 2022
  • Today’s market
  • Interest rates impacting deals
  • Deal diligence
  • Seller preparedness

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Accounting, accounting firm, Carr Riggs & Ingram, CRI, Deal diligence, interest rates, Jeff Hawkins, John Ray, M&A, M&A transactions, market, mergers & acquisitions, North Fulton Business Radio X, North Fulton Radio, Office Angels, quality of earnings report, renasant bank, Seller preparedness

Nick Bruner – Rushton and Company

May 8, 2023 by Rose

North Georgia Business Radio
North Georgia Business Radio
Nick Bruner - Rushton and Company
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You’ve got sales. You’ve got marketing. You’ve got production. But does any of that matter if you don’t have your accounting right?

Phil Bonelli and special guest Nick Bruner from Rushton and Company talk about how working with an accounting firm can help business owners make more informed financial decisions, reduce the risk of financial errors and penalties, and improve the overall financial health of their business.

And if you are a young person considering a career in accounting, you want to listen in to learn more about how Rushton helps young accountants get started on the path to a very fulfilling career in accounting. Rushton has been recognized as the #1 BEST firm for young accountants.

 

Connect with Nick Bruner:

https://www.facebook.com/rushtonandcompany/

https://www.newleafls.com/

https://www.linkedin.com/company/rushton-&-company-llc/

https://www.instagram.com/rushtoncpa/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Tagged With: accounting firm, audits, Business Advisory Firm, business consulting, Nick Bruner, Rushton and Company, Small Business Services, tax services, wealth management services

Nikki Rohloff, Rohloff Associates, LLC

April 4, 2022 by John Ray

Rohloff Associates
Minneapolis St. Paul Business Radio
Nikki Rohloff, Rohloff Associates, LLC
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Rohloff Associates

Nikki Rohloff, Rohloff Associates, LLC (Minneapolis-St. Paul Business Radio, Episode 36)

While most other CPAs are working eighty-hour weeks ahead of the April tax filing deadline, the team at Rohloff Associates is committed to fifty-hour weeks as well as eliminating hourly billing. It’s just two ways her firm defies the expectations of how a CPA firm can work, says managing partner Nikki Rohloff. Nikki joined host John Ray to discuss her CPA firm’s unique business model, how and why they integrate talent selection and team effectiveness into their service offering, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Rohloff Associates, LLC

Rohloff understands that many CPA firms tout similar ideologies.

That would make complete sense considering numbers are numbers. However, they aspire to do things differently at Rohloff Associates. To them you aren’t just a number.

Their desire was and still remains to defy the expectations of how a CPA firm can work. Their story over nearly the past two decades is for their clients to know Rohloff Associates as their Relational CPA firm. In the effort to do so, they have removed the billable hour model which has opened the door to conversation with clients and their families on a level like no other.

Company website | LinkedIn | Facebook

Nikki Rohloff, Managing Partner, Rohloff Associates, LLC

Nikki Rohloff, Managing Partner, Rohloff Associates

Nikki Rohloff recognized at an early age that fostering relationships was a foundational building block. She continued to hone that skill as she acquired a Bachelor of Arts in Accounting & Sociology.

Nikki is the expert and friend you want by your side when the landscape of life is uncertain. Her responsibilities over the years have run the full spectrum. With a background in Sociology, Nikki’s warm personality and collaborative style foster an implicit foundation of trust with her clients. In her role as a Rohloff Associates Partner, she understands that there are often difficult conversations that need to be broached when planning for the future, but her can-do spirit readily navigates many of those moments.

LinkedIn

Questions and Topics Discussed in this Episode

  • What makes your firm different than other CPA firms?
  • How do team engagement and behavioral assessments make a difference to your clients?
  • What have clients been struggling with during the pandemic?
  • Why is hiring to your culture so imperative?

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX®.  You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Tagged With: accountant, accounting firm, CPa, hourly billing, Minneapolis St Paul Business Radio, Nikki Rohloff, P&L, Rohloff Associates, talent selection, Taxes, team facilitation

Chris Smith, CB Smith & Associates

October 22, 2021 by John Ray

CB Smith & Associates
North Fulton Business Radio
Chris Smith, CB Smith & Associates
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CB Smith & Associates

Chris Smith, CB Smith & Associates (North Fulton Business Radio, Episode 401)

Chris Smith joined host John Ray to discuss his career journey, why he started CB Smith & Associates, and how his people-first, team-oriented approach has led to both superior results for clients and an ability to attract and retain top-notch professionals to the firm. Chris also addressed why it’s vital that business owners have a CPA who can help them with year-round issues beyond the tax return, including business process automation and succession planning. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Chris Smith, CPA, CGMA, Founder and Partner, CB Smith & Associates

Chris Smith, CPA, CGMA, Founder and Partner, CB Smith & Associates

With 30 years of financial experience, Chris Smith is passionate about his work. Since founding CB Smith & Associates in 2003, he has led the accounting firm’s growth from one to three office locations in Georgia. It now has nearly 35 employees, including a solid team of certified public accountants and other tax professionals.

CB Smith & Associates is a business advisory and full-service accounting firm that works in tandem with its sister company, Reliance Payroll LLC, a full-service payroll, and human resources outsourcing firm.

Prior to starting his own firm, Chris was a corporate controller. He earned a degree in accounting from Georgia State University’s J. Mack Robinson College of Business, and is active in local community groups such as the Rotary Club and numerous CPA groups.

LinkedIn | Company Website | Company LinkedIn | Company Facebook

Questions and Topics Discussed in this Episode

  • Tell us about what you do for businesses at CB Smith & Associates
  • Accounting is more than just doing taxes, what types of special business packages do you offer businesses?
  • Succession Planning is an important part of business. How do you advise on this?
  • Your team loves to help with Business Process Automation. Explain what this is and why important.
  • Pending tax law changes

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: Accounting, accounting firm, accounting services, business advisory, CB Smith & Associates, Chris Smith, CPa, CPA tax practice, estate planning, Succession Planning, tax law

Decision Vision Episode 111: Should I Retire? – An Interview with Brian Falony, Director of Marketing, Brady Ware & Company

April 8, 2021 by John Ray

Brian Falony
Decision Vision
Decision Vision Episode 111: Should I Retire? - An Interview with Brian Falony, Director of Marketing, Brady Ware & Company
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Brian Falony

Decision Vision Episode 111: Should I Retire? – An Interview with Brian Falony, Director of Marketing, Brady Ware & Company

On the eve of his retirement from Brady Ware & Company, Brian Falony joined host Mike Blake to discuss the considerations he weighed as he made the decision to retire from the workforce. “Decision Vision” is presented by Brady Ware & Company.

Brian Falony, Director of Marketing, Brady Ware & Company

Brian Falony
Brian Falony, Director of Marketing, Brady Ware & Company

Brian joined Brady Ware in 2017 and has more than 25 years of experience helping accounting firms grow their practices. He led the marketing functions for two of the top 50 CPA firms in the U.S. and has consulted with firms across North America on improving their marketing programs. Brian will lead the firm’s overall marketing efforts with a focus on growth.

Brian is a member of the Association for Accounting Marketing where he has served on several committees as well as the Board of Directors. He is also a member of the Association’s Hall of Fame.

LinkedIn

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Connect with Brady Ware & Company:

Website | LinkedIn | Facebook | Twitter | Instagram

TRANSCRIPT

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:41] My name is Mike Blake, and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta per social distancing protocols. If you would like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn, and also @unblakeable on Facebook, Twitter, Clubhouse, and Instagram. If you like this podcast, please subscribe on your favorite podcast aggregator, and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:17] Today’s topic is, Should I retire? And our guest – that I’m going to bring on in just a minute – is a dear friend, and professional colleague, and mentor of mine, who has reached the stage of his life where he is going to retire from our firm. I don’t know if it’s been formerly announced, so I’m not going to mention it right now, but soon. It’s a known quantity by the time this thing gets published, I’m sure it’s going to be more known.

Mike Blake: [00:01:51] But, you know, it occurs to me that retirement is one of the most consequential decisions that all of us, we hope, will make in our lives. It’s consequential from a business perspective. It’s, of course, consequential from a personal perspective. And a decision to retire is so weighty and is so complex and is intertwined with the hard material discussions and considerations as well as the emotional and profound personal considerations.

Mike Blake: [00:02:30] And, you know, we’ve been thinking about retirement as a society for a while. I remember ten years ago or 15 years ago that we thought for sure there was going to be this wave of businesses that was going to be up for sale, and this wave of executives that were going to have to retire. And interestingly, they, largely, didn’t. I mean, some did, of course. But, you know, first of all, with the profound financial implications of the financial correction of 2008 and 2009, simply for many people moved the goalposts for retirement back from a financial perspective and did so in a significant way.

Mike Blake: [00:03:17] But, also, sort of a funny thing happened is that, the human lifespan and the human useful lifespan has increased significantly since World War II. And I’m not going to get into a big discussion as to why that is. There are lots of theories. But you just can’t deny the fact that more people are living into their 90s. You know, renowned children’s author, Beverly Cleary, just passed away at 104. I didn’t even know she was still alive. But when I was in my single digits and in the 70s, I was reading her books right along with everybody else. And that’s just an example. But not only are people living longer, they’re living longer in a state of greater health and in a state of greater vibrancy. And in particular, if we ever really get a handle on Alzheimer’s, watch out, because, you know, I don’t know that 65 is going to be the bogey for retirement. I don’t know that it’s necessarily economically sustainable. And again, that’s a different podcast, so maybe the Chart of the Day.

Mike Blake: [00:04:19] But coming back to where we are, you know, regardless of the social implications and the economic implications, at the end of the day, our podcast is about making critical decisions. And usually ones that are hard to reverse. And when you really get down to it, it’s hard to think of many personal decisions that are much more impactful, that have much greater and far reaching implications than should I retire. So, that’s why I want to cover this today. And I hope many of you will find this of interest and helpful.

Mike Blake: [00:04:57] And joining us today is my longtime friend and mentor, Brian Falony, who is Director of Marketing for my firm, Brady Ware & Company. We actually met when we are working with another accounting firm. I went back and checked, it’s actually about 12 years ago. And I suspect that we grew a friendship quickly because I was an accountant that actually was interested in marketing. But, ha, the joke’s on you. I’m not really an accountant. I just have to work for an accounting firm so the record is unblemished.

Mike Blake: [00:05:28] But, you know, he and I have maintained a long relationship, a great relationship now across two firms. He actually recruited me into Brady Ware. And I hope that’s not one of the reasons he’s being put into retirement. It might be, we’ll get into that. And as I said, he’s retiring soon. So, I thought, what a cool idea to get into the head of somebody who is actually in retirement, not thinking about retirement, not did it a year ago, but is actually sort of in process, kind of like watching an eclipse as it’s happening.

Mike Blake: [00:06:05] Brian has more than 30 years of experience helping accounting firms grow their practices. He led the marketing functions for two of the top 50 CPA firms in the U.S., and has consulted with firms across North America on improving their marketing programs. Brian leads the firm’s overall marketing efforts with a focus on growth – at least he will until he retires. Brian is a member of the Association for Accounting Marketing, where he has served on several committees as well as the board of directors. He is also a member of the Association’s Hall of Fame – which I did not know. And, again, this is one of these things, just like last week, you get into somebody’s bio, you find some cool things about them you didn’t know in spite of how long you knew them.

Mike Blake: [00:06:45] And I think it’s worth saying that, also, Brian has been one of the thought leaders that helped put this podcast together. It was he, in a lot of ways, helped make this possible and rallied the support of the firm behind it. And it’s a fair statement to say, this podcast would not be here, I think, without Brian’s help. And to him, I’m very grateful for that. And I hope our listeners will acknowledge that. Brian, thank you so much for coming on the program.

Brian Falony: [00:07:13] Well, thanks, Mike. That was a great introduction. I’m not sure that I’ll live up to all of it, but I’m ready to talk about it.

Mike Blake: [00:07:22] Well, you are retiring. You are retiring, right? I mean, you are qualified to talk about that because you are, in fact, retiring. You don’t reverse that decision, right?

Brian Falony: [00:07:30] That is true. That is true.

Mike Blake: [00:07:32] So, you know, talk about your career as you kind of look back and you’re talking to somebody about what you have done over the course of your business life, how would you summarize it?

Brian Falony: [00:07:44] Well, actually, I had two careers. Right out of college, I started working for the office furniture industry. My dad was actually working in that industry. And he kind of got me an entree into it. And I worked for firms like Herman Miller and Haworth for about 17 years. And then, in, I think, 1989, Herman Miller, being a public corporation, had a big cutback. And, suddenly, there I was without a job and had a family and a house and all of that. So, I started searching around, landed a job, and had to move from West Michigan down to South Bend, Indiana, sold the house, moved the family. Six months into the new job, I decided I would have been better off staying unemployed. So then, I started searching again.

Brian Falony: [00:08:29] And there was a firm called Crowe Chizek down in South Bend, Indiana. And I had an opportunity, go in and talk to them about their marketing director position. They took a chance on me and I had no idea about working in accounting, but I took a chance on them. I found out that I absolutely loved working with accountants, working in a less hierarchical structure, and working in an area where I could make a meaningful impact on the growth of a firm. I worked for them for a few years.

Brian Falony: [00:09:04] I took another job which moved me to Atlanta, consulting. I worked for an association of accounting firms and consulted with them for a number of years. And then, had a great opportunity to go back into a firm. And so, I’ve been in firms. I’ve been consulting with firms. I’ve been with a company that’s no longer in existence, Peachtree Software. They were bought up. But for the last 30 years, I’ve been working with accounting firms and have just absolutely loved what I do, helping these firms grow and helping individual accountants find new clients and develop relationships with those clients.

Mike Blake: [00:09:45] So, you’ve done all that. You’ve enjoyed and produced, you know, the success that you have. What goes into the decision to decide you’re going to retire?

Brian Falony: [00:09:59] I think there are a couple of things, and I’m going to speak for me here. But I started over the last couple of years, I started to realize that there were parts of the job that I really, really liked. But then, there were other parts of it that it just wasn’t my main interest. And my interests were changing a bit. And so, when you start to get that feeling that – gosh – it’s just not exactly what you wanted to do. And that started me thinking about it.

Brian Falony: [00:10:35] And then, the other thing that went into that decision is, I’m a relatively older person. I did not grow up with the internet. I did not grow up with a lot of the technology that we have today. And I started to think, you know, the way marketing is going within CPA firms, it may require a different skillset than what I bring to the table. And maybe it’s time for the firm to start looking for somebody that has that skillset that can take them to the next level, can take them over the next few years, and really embrace the technology that is taking over our world.

Mike Blake: [00:11:21] You know, that’s interesting, and I think there’s a very visible analogy to that, and that is in sports coaching. I know you follow sports, at least, a little bit. And I’m sure you’re cognizant of the fact that many sports, particularly baseball but has spread to others, have gone deep into data analytics in terms of how they build teams on field, decision making, and so forth. And what we saw, about, starting ten years ago in baseball and maybe five to seven years ago in the other sports, were the old school coaches retiring. Not because they had lost the ability to coach a football game and select players and train players per se, but they started to recognize that in order to be successful or to get that next job, they were going to have to embrace analytics.

Mike Blake: [00:12:19] It means going back to school for computers, which means having to go back to school for some form of data science. Which, just is not the kind of thing that say, you know, Don Shula was going to do, right? It’s not what Joe Torre was ever going to do, right? And so, rather than retool – it didn’t mean they all of a sudden become bad coaches, but it simply was a scenario in which their industry evolved in a direction where you have to make a decision. (A) You don’t want to do it. And (B) is it worth doing, given the fact that I may not necessarily have that many working lives left. Does it even make sense to do that from an ROI perspective?

Brian Falony: [00:13:03] Yeah. And I think it’s not only the internal looking that you just described. But I think if an executive is really dedicated to the firm that they work for, I think they also have to, in their mind, ask that question, is the skillset that I have what is needed to take my firm to where it needs to go?

Mike Blake: [00:13:32] Yeah. But I guess, also, the other consideration, too, I mean, you could have simply left Brady Ware and moved to another accounting firm. So, it’s not just about the need for that firm, I imagine, but it’s also sort of the needs of the market generally. And that doesn’t mean that what you bring to the table is obsolete – I’ll just call it sort of old school, if you will, or OG marketing – it’s still very valuable. And it’s going to come back with a vengeance. So, say, I’ll get vaccinated and start meeting each other again. But it’s going to be one tool as opposed to the tool.

Brian Falony: [00:14:10] Yes. I agree totally.

Mike Blake: [00:14:14] And a tool that’s more relied upon, I think, by certain demographics, one versus the other. Again, as you mentioned, just based on how people grow up and what their comfort level is with different kinds of marketing platforms.

Brian Falony: [00:14:26] Absolutely.

Mike Blake: [00:14:28] So, I’m going to quasi-out you a little bit. I know that you’re not 65. I know that you’re older than 65. I’ll let you disclose your age if you choose to. But I know you didn’t retire exactly at 65, which is our firm’s ostensible mandatory retirement age. And that’s sort of a frequent finish line for many people’s careers, I’m not sure how long term sustainable that is given the economics. But, for now, it is what it is. Why didn’t you just retire at 65, kind of like everybody else? What kept you wanting to continue?

Brian Falony: [00:15:07] Well, at the time, I was working for a company called Thomson Reuters. And I had started out working for a company called BizActions, which was then bought by Thomson Reuters. And I had the opportunity to help CPA firms use a tool, an electronic newsletter tool, to help develop their business. And when Thomson Reuters bought it, my job changed significantly and became a little bit less fun. But I wasn’t ready to hang it up yet.

Brian Falony: [00:15:39] And so, one day, I was talking with one of my customers, Brady Ware & Company. I was talking to my contact with Brady Ware. And I’d seen on LinkedIn that they were looking for a marketing director, and I said, “Gee. I see you’re looking for a marketing director.” She says, “Yeah. Do you know anybody?” And I said, “Well, as a matter of fact, I do.” And because we had developed such a good relationship, I started working for Brady Ware.

Brian Falony: [00:16:08] But, really, at the time I was 65 years old, I wasn’t ready to hang it up at that point in time. I knew that I really loved going into an accounting firm and bringing my skills into their marketing program. And getting them to the part where they’re directed, and they’re growing, and everybody is being successful in growing the firm. So, I thought this was a great opportunity. I did, however, say to the managing partner who is doing the hiring, I said, “I want you to realize I am 65 years old. I plan on retiring at age 70. So, just understand that this is a five year maximum gig. And I’ll be happy to work with you in that transition when the time comes.”

Brian Falony: [00:16:54] Well, that was a number of years ago. And, now, that I am 70 years old, it is time to actually put that in place. And so, he and I started talking, probably, about a year ago on the transition. I let him know that 70 was coming up and that we had discussed this. And so, we’ve been working on the transition for about a year.

Mike Blake: [00:17:18] So, as you approach this decision, other than the financial peace – and financial, I think, concerns everybody to some extent. Maybe not. I don’t want to put words in your mouth – but what concerns you most about the decision to retire, if anything? Was there anything that worried you, concerned you, bothered you, made you hesitate in any way?

Brian Falony: [00:17:39] Well, it’s something that I’m still having to deal with in my head. And that is for, roughly, 47 years, ever since I graduated college, I have been in marketing. I have progressed through marketing up to the director level. I have been the breadwinner for my family. I can’t tell you the last time I took more than about two weeks off from work. And so, I think there is a little bit of a loss of identity. Like, “Who am I going to be in this new career?” And I’m still working on that. I think I’ve got a solution for it. And I’m hoping that it all works out well. But that is still a concern. And I think for a lot of people that have had a good long career and really loved what they’re doing, that loss of, “Well, this defines who I am. How do I get that new definition?” can be a pretty significant issue that needs to be considered.

Mike Blake: [00:18:49] Yeah. And, you know, I spoke with a friend, that you and I both know, last week. And she retired, actually, about a year or almost a year ago. And I’m going to have another conversation with her next week. But she wasn’t overly thrilled with her retirement either. And the thing that she told me that she’s really struggling with is building that identity. You know, there’s only so many books you can read, if you’re the most voracious reader in the world. And so, like I said, I got on the phone with her and helped her brainstorm and kind of think about what might be next. And, you know, I think it is jarring.

Mike Blake: [00:19:32] My dad, he retired, I guess, about eight, nine years ago. And he’s a very good retiree. He had no desire to go back to work. He’s a little bit a nonprofit. He’s a big time bridge player, that sort of thing. But, you know, I can appreciate for a lot of people that’s not easy, especially if you’ve been sort of in an intense environment where your whole day, your week, your month, your year is structured around work. You just have that become a vacuum. It’s almost an embarrassment of riches in terms of time. It’s a different kind of time management problem.

Brian Falony: [00:20:08] Yes, it is. And we’ll see how that goes.

Mike Blake: [00:20:12] So, how would you characterize your retirement planning process? When did you start to get serious about it? Was it phased? Was it consistent? Was it, “Oh, crap. I’m behind. I got to hurry up.” And it’s probably sort of different for different aspects of retirement. But how would you characterize it in your particular case?

Brian Falony: [00:20:38] Well, it was pretty well planned. And if you ever talk to my wife, she’ll tell you that I’m very annal about process and planning and all of that. So, you know, as I alluded to earlier, I had told the managing partner of Brady Ware when he hired me that there was a limit on this. So, I had already started thinking about what does this look like. And then, I kind of put off any kind of planning until about a year ago. And when I turned 69, I said, “You know, I really have to be in a position to make this a successful and a smooth transition, so I better start planning now.”

Mike Blake: [00:21:22] And so, I talked to the managing partner, like I said, a year ago. And then, we got serious about putting a plan together, probably, starting six months ago. And we have a structured plan that laid out dates for hiring a consultant to determine what kind of a transition we wanted to make in sourcing, hiring, putting up the ads for candidates, evaluating the candidates. So, there was a pretty good plan there.

Brian Falony: [00:22:01] On the personal side, I’ve also been planning and talking to a couple of my contacts within the industry about possible consulting work and things like this. So, there’s that other side of the plan, the personal side of the plan. But I’ve been working on that for probably about the last year just to make sure that it is a good, smooth transition.

Mike Blake: [00:22:28] So, you’ve been involved, you said, in helping to choose your successor. How much involvement have you had? And do you think that involvement is likely going to be best practices for many firms? Or maybe best practice is more or less involvement?

Brian Falony: [00:22:48] That’s a really interesting question. As you said, I have been involved. I have interviewed some of the candidates. I definitely interviewed the successful candidate. But I think part of that is going to depend on the personality of the of individual retiring. I went into this with an idea that within the accounting marketing profession, most times marketing directors don’t retire. They leave and get another job, they get fired, whatever. And it’s a very difficult transition. One of the things I wanted to do in this is, try to make a smooth transition to see what goes into making that happen. So, I had the mindset that I really wanted to help with that.

Brian Falony: [00:23:46] Other people that may have a different attitude, may have the attitude that I’m the best one that’s ever been in this position, it would be a little harder for them to step back and say, “All right. Who is going to be a great person to replace me? Do some of the things that I can’t do and take the firm to the next level.”

Brian Falony: [00:24:07] So, I think going back to your original question, how involved should the person be in bringing their successor, I think if they’ve got the attitude that, this is a process that I can significantly help move my firm to the next level by doing this, then they ought to be very involved. If it’s, on the other hand, a person who thinks that they can’t be replaced, they probably ought to not be terribly involved because they’re going to look for the negative sides of anybody that’s going to come in and replace them.

Mike Blake: [00:24:39] Right. There are, in fact, the process. So, I imagine the other piece of this, too, is the circumstances under which the retirement is occurring. In your case, you know, you’re managing an orderly retirement. You’re obviously departing from the firm or separating from the firm on very good terms. Not every retirement occurs in that direction that way, right?

Brian Falony: [00:25:01] That’s true. That is true.

Mike Blake: [00:25:03] You know, you don’t necessarily want to have the person that you’re effectively booting out, trying to be involved in the successor. It’s hard to see how that would be a constructive conversation and relationship.

Brian Falony: [00:25:15] Yeah. Yeah. The plan is to have my successor in place and for me to work with him for probably about four weeks. And I’ve given this some thought and I’m thinking that, like, the first week, I’m still going to be the marketing director and he’s going to be learning from me. The second week, it might be kind of half and half. And by the third week, he’s going to be the marketing director and I’m just going to be there as a resource to him for a couple of weeks.

Mike Blake: [00:25:42] Okay. Now, you really gave the firm five years notice, when you really get down to it, right? But then, you sort of reminded our managing partner – I don’t know if I should say his name, but I guess not. I don’t know if it matters or not. People can look it up – you gave him notice saying, “Hey, look. You know, we’re sort of at the fourth quarter here. You know, we need to start acting.” So, in effect, that was a year long runway. Do you think a year is best practice in your ideal world might you have started a transition process earlier? Is it perhaps too much that maybe a year just seems so far away in retrospect? What’s your view on that?

Brian Falony: [00:26:34] I think a year is probably good. I wouldn’t make it less than six months. But then, I wouldn’t make it longer than a year either. And one of the things that I’ve noticed particularly, probably, in the last couple of months, is that, in interactions with some of the folks in the firm, I get the feeling that they’re looking at me as a lame duck. And so, I think if you start this process too soon, like more than a year out, the person could find themselves in that lame duck position a lot earlier than they need to be. So, I would say probably somewhere in the six months to one year range, at least from my experiences, is a pretty good amount of time.

Mike Blake: [00:27:25] Right. Right. And, of course, we’re talking about an executive position too. A position that’s more of a staff position. You may not necessarily need that long a transition. But the bulk of our listeners are in that executive position, so I think that answer is most relevant to them.

Mike Blake: [00:27:47] The question I’d like to ask is, a lot of people – and I’m starting to get to this age now where people are very fixated on it – have sort of a magic financial number. Where their basis is, you know, if I hit this, I’m going to retire. In government, if I hit 20 years of service, I’m out. Or, you know, for the rest of us mere mortals, if I have this much in the bank, that said, I’m out. You know, how important was that to you in terms of the timing and decision to retire?

Brian Falony: [00:28:15] It was a factor, but I don’t think it was the major factor. One of the things that I considered is – and this may change, but for right now -you’ve maxed out your Social Security at age 70. So, I knew 70 was kind of where I wanted to be. What was more important to me was having zero debt going into it, so that was a goal. But, you know, I don’t think there was a specific financial number in mind.

Brian Falony: [00:28:58] I wanted to make sure that I had enough in between my retirement savings and my Social Security that we’re not going to have to significantly downsize our lifestyle. That’s probably the biggest consideration, just having enough to enjoy the time that I have left, and provide for my wife, and just do some of the things that we have not been able to do because I’ve been tied up with work for all these years. But there wasn’t a magic number out there. There was a lot of factors that went into it. I don’t know if that helps, but that was kind of what was going in my mind.

Mike Blake: [00:29:47] Well, I think it’s interesting. This is one of those answers that I think is going to differ person to person. I know some people that they look fanatically at their brokerage accounts or savings accounts, whatever it is, their total assets, and they say, “If I hit this number, then I can basically give the world a finger. And then, my whole world changes after that time.” And, you know, of course, we all hear about government employees that the saying is, they know to the day when they’re eligible to receive full retirement.

Mike Blake: [00:30:22] And I was just curious, in your perspective – it sounds like it’s not – it doesn’t sound like you’re fixated on a number that basically was your “freedom number”. Obviously, you want to retire at a time when you can provide for yourself. That doesn’t make any sense not to do if you can help it. But at the same token, it doesn’t sound like you hit a finish line. I’ve made the number. And, therefore, I’m just going to sort of hit a switch and go into retirement mode. It’s much more holistic than that.

Brian Falony: [00:30:52] Yeah. I think that’s a fair description, Mike.

Mike Blake: [00:30:57] So, I see retirement as falling into one or two buckets. And I think I know the answer to this question, but I don’t want to assume. And one of those buckets is, retirement just simply closes a book. It’s a big ending that transitions into something just entirely different. And, again, my father was this way, my grandfather was this way for sure, my mother was this way. They just retired and just never looked back in any way, at least as far as I could tell.

Mike Blake: [00:31:39] And then, there’s another school of thought that says, “Well, this is just a different chapter where I’m still going to be around. I’m still going to be doing stuff. I’m not going to necessarily have ‘being retired’ as my identity. It’s simply a financial status,” if you will. I’m curious as to which bucket you would like to see yourself in and what’s attractive about that to you?

Brian Falony: [00:32:03] I think I would up for bucket number two as opposed to bucket number one. As I said earlier, when I fell into this career of professional services, marketing, and particularly marketing for accounting firms, I found something I really loved. And you mentioned earlier that I’m a member of the Association for Accounting Marketing and I’ve served on the board of directors and a number of committees there. And that association has been critical to my career. And I love the people in the organization. I love the organization.

Brian Falony: [00:32:42] So, I plan to stay involved with that organization even after I retire. And through that organization, I’ve met a number of people, some of whom have gone out into the consulting world. And I’ve talked to a couple of them about possibly working with them on some part time consulting engagements, things like that. Because, like I said, I love this profession and I do have, I believe, some things that I can give back to some other firms. So, I plan to keep my hand in at least a bit, not full time, but at least a bit, and just give back a little bit to this profession that has been so good to me.

Mike Blake: [00:33:24] You know, one of the things that I’ve seen some organizations do, and this is something I believe they have borrowed from academia, is, they established an emeritus role. And I think that’s actually really smart because one of the things I think that firms make a mistake on, you know, we have these well-intentioned retirement ages. And the goal mainly of the retirement age is to make room for the next generation, basically. But hitting the ejector seat on people that have potentially a-half-a-century of experience – I don’t care how much technology has changed – there’s going to be value to that half century of experience, for sure. You know, to have a role for that emeritus, whether it’s in a firm, whether it’s in an organization – hopefully AAM has something like that available for you. If not, they should – what do you think about roles like that? I mean, is that a real thing or is it just window dressing or am I making something that really isn’t a big deal? How do you kind of react to that?

Brian Falony: [00:34:28] Actually, I hadn’t thought about that until you brought it up. But I think it’s a really good idea. It’s certainly not going to be for everybody. But I think there is a lot of experience that goes out the door, and firms and individuals could benefit from that. I think there’s a tremendous opportunity for mentorship relationships within firms that could be enhanced by that person not being in a direct reporting relationship.

Brian Falony: [00:35:05] That’s one of the things that I found interesting about CPA firms, is, most of them that are at the partnership type have a defined retirement date where people have to sell back their ownership, and it’s usually 65. And there’s a lot of experience that walks out the door when that 65 hits and they have to sell their shares back. It’s experience that the firms themselves, I think, could benefit from in some fashion if they had what you call an emeritus type position. So, in hearing you talk about that, I think that’s probably not a bad idea.

Mike Blake: [00:35:48] Yeah. And maybe it’s something I’ll bring up with the other partners in the firm. So, we’re talking with Brady – I’m sorry. We’re talking with Brian Falony of Brady Ware & Company. And the topic is, Should I retire? Did the pandemic impact your decision to retire at all? And if so, how?

Brian Falony: [00:36:07] Not really. I’m one of these people that I’ve never been particularly concerned about the pandemic per se. So, I haven’t altered my work style much because of it. Now, the big change for me when the pandemic hit was, I was flying up to Dayton, Ohio usually about once a month. And I don’t think I’ve been up there since January of 2020. So, I’m not getting those Delta miles anymore. But the pandemic really didn’t have a lot to do with it. In fact, if the pandemic had had any effect, the only effect I could see is I might have postponed it another year since I won’t be able to do some of the traveling I wanted to do in retirement. But the pandemic really has not affected my decision one way or the other.

Mike Blake: [00:37:02] And that’s interesting because in considering what you said at the outset of our conversation, you talked about the approach to marketing being much more technologically focused as one of the motivations to retire. And I would have anticipated you saying that, clearly, marketing as much as anything has been forced to undergo a massive digital transformation. Because we can’t go to the conferences, and trade shows, and networking meetings, and coffees, and after dinner drinks and happy hours, all that good stuff. And I was curious if the sudden reliance on that – and I may be putting words in your mouth, so feel free to tell me to go jump in the lake – knowing the kind of person you are, how much personal contact means to you, and how much relationships means to you, you know, I wonder if kind of just the pandemic and the digital transformation for somebody like you would just take a lot of the fun out of it.

Brian Falony: [00:38:13] Maybe. But I think one of the things that the pandemic did, going back to what you just said about the change and the greater use of technology, is, it really spurred me to dig in and learn better how to use this technology that I’m not a native to and have not grown up with. It reminds me of something I got from my old aunt who just passed away, she was 98 years old. I last saw her, probably, about five years ago. And she said, one of the things that kept her going at that point in time was when she got up every day, her goal was to read something and learn something new every day. And as long as she did that, then she felt she was living well.

Brian Falony: [00:39:08] And so, when I reflected back on that, I said, “Here’s an opportunity for me to really dig in and learn something new, and see if I can enhance my skillset with it.” And so, rather than being a turn off and losing that contact – yeah, I do miss the personal contact. I do miss the face to face. I miss sitting down in your office with you and talking over your huge screen – but on the other hand, it has also spurred me to really dig in and learn new things. And so, I think there’s pluses and there’s minuses.

Mike Blake: [00:39:44] What are you looking forward to most in retirement?

Brian Falony: [00:39:50] One of the things is, as I noted before, giving back somewhat to my profession and trying to help and mentor some younger folks in the accounting marketing profession, because it can be a tough profession. But I’m also looking forward to exploring some other interests. I have a strong interest in science, and particularly astronomy and things like that. And I plan to spend some time reading and learning about that. And I might even dust off my log book and go out and go back to flying a little bit. You know, get current back so that maybe I can take my grandkids up for a flight one of these days.

Mike Blake: [00:40:34] Well, I’m sure they love that. For somebody who went to pilot training myself for a while, the navigation is a lot easier now, so you might want play with that. Brian, this has been great. I really appreciate you taking some time to talk to us. And I think our conversation is going to help a lot of people who are thinking about retirement sometime in the short to medium term. If people want to follow up on a question I didn’t ask or maybe want to go deeper on something that we talked about, can they reach out to you? And if so, what’s the best way to do so?

Brian Falony: [00:41:07] Yes, they can. And Mike, thank you. This has been a fascinating discussion. But if people need to get a hold of me, probably, since I will not be at Brady Ware for more than another few weeks, best thing would be to email me. And my personal email is F as in Frank-A-L-O-N-Y-B@earthlink.net.

Mike Blake: [00:41:33] Well, thank you, Brian. And that’s going to wrap it up for today’s program. I’d like to thank Brian Falony so much for joining us and sharing his expertise with us.

Mike Blake: [00:41:41] We’ll be exploring a new topic each week, so please tune in so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. If you like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn, and @unblakeable on Facebook, Twitter, Clubhouse, and Instagram. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

 

Tagged With: accounting firm, Brady Ware, Brady Ware & Company, Brian Falony, career, marketing career, Michael Blake, Mike Blake, retirement, retirement planning

Sean Taylor, Smith & Howard

February 2, 2021 by John Ray

Smith Howard
North Fulton Business Radio
Sean Taylor, Smith & Howard
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Sean C. Taylor, Smith & Howard (North Fulton Business Radio, Episode 326)

Sean Taylor, Managing Partner with Smith & Howard, joined host John Ray to discuss how his firm has navigated the uncertainties of the pandemic, managing remote employees while maintaining firm culture, opportunities and challenges in 2021, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Sean C. Taylor, Managing Partner, Smith & Howard

Sean Taylor became Managing Partner of Smith & Howard in January 2019 after 25 years of leadership progression in the Assurance Services group. He joined Smith & Howard as an intern and was ultimately named Partner in charge of the Assurance Service group in 2010, a role he held until becoming Managing Partner in 2019. Sean will drive the vision, innovation and growth of the firm and its people through the next stage of the firm’s life.

Sean was named an Atlanta 2020 Most Admired CEO by the Atlanta Business Chronicle in recognition of his leadership. Sean is called on to present to many for-profit and nonprofit businesses, lenders, and other professional service providers. He has both served on and moderated numerous workshop and conference panels, has presented on the effects of healthcare reform, presented at Smith & Howard’s “Blueprint for Understanding Contractors” workshop to construction companies and commercial lenders, and has presented on several complex accounting principles to local and national audiences. As an Assurance professional, he has spent a career providing advisory, audit, review, attestation, and other assurance services for privately-held businesses and nonprofit organizations.

Sean co-founded and led the firm’s nonprofit practice with Marc Azar and is still an active member of the nonprofit group at Smith & Howard. Sean has been – and remains – an active participant and advocate at Smith & Howard for our mentoring program, personally mentoring many of our professional and administrative staff through career progression and advancement. Sean graduated from the University of Georgia with a B.B.A. in Accounting. He is a member of the American Institute of Certified Public Accountants and the Georgia Society of Certified Public Accountants, where he served on the inaugural Georgia Society of Certified Public Accountants Leadership Academy.

Sean is actively involved as a multi-year member of various committees at Dunwoody United Methodist Church (DUMC), including Finance, Staff Parish Relations, Leadership Roundtable, Organ and Evangelism. Sean was also selected to chair the Strategic Planning Task Force for DUMC in developing the church’s current five-year strategic plan. He recently completed service as co-chairman of DUMC’s $5.6 million Moving Forward Together Capital Campaign. Sean served seven years on the Council on Finance and Administration at the North Georgia Conference of the United Methodist Church, including time as the Vice Chair and Chair. He also serves on the Finance Committee for Wesleyan School, a private K-12 college preparatory school and began a five year term on the school’s Board of Trustees in September 2019.

With his personal time, Sean is an active volunteer in the community. He was the recipient of the Georgia Society of Certified Public Accountants’ 2020 Public Service Award, the organization’s annual Public Service Award that recognizes a member who has distinguished himself or herself in public service activities at the local, state, regional or national level. In 2012, Sean co-founded FoodStock, an annual food packaging event in Dunwoody, Georgia where over 1,000 community members come together annually to package over 300,000 meals in one day for children in school feeding programs around the globe. This is the largest single day food packaging event of its kind in Georgia and, to date, this event and other food packaging events in the Dunwoody community associated with FoodStock have packaged over 2.4 million meals. Additionally, Sean serves as a mentor to 13 teenage boys through a group he founded called Fit 4 Life, meeting weekly to discuss various aspects of faith and life for these 13 young men.

Company website

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Questions and Topics in this Interview:

  • Now that we have 2020 in our rearview mirror and a month of the new year under our belts, what are your primary areas of focus in business operations for the coming year that you can share with other CEOs?
  • How did the pandemic and the switch to remote work impact the culture for your firm and what are you doing to maintain that during this unique time?
  • What advice you can give to C-Suite leaders as they kick off 2021 – any last-minute business planning tips?
  • What are you and other leaders of Smith & Howard most excited about in 2021?
  • What challenges are you anticipating for 2021?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: accounting firm, C-Suite, CEO, firm culture, managing remote employees, nonprofits, Sean Taylor, Smith & Howard

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