Steve Reising, Briskin, Cross & Sanford, on Business Contracts, Litigation, and Selling Your Business (North Fulton Business Radio, Episode 943)
On this episode of North Fulton Business Radio, host John Ray welcomes Steve Reising, Senior Attorney at Briskin, Cross & Sanford, LLC in Alpharetta. Steve focuses his practice on corporate transactions, mergers and acquisitions, franchise law, and business litigation, serving small- and mid-sized business owners throughout the North Fulton area.
The conversation covers how business owners typically land in litigation, from contract breaches and payment disputes to personal injury claims involving company vehicles. Steve explains why a poorly written contract is often at the root of the problem and offers a pointed warning about business owners who have turned to AI tools to generate their contracts. He has spotted several such contracts in his practice and says they tend to look polished but fall apart under scrutiny.
Steve also walks through what the current mergers and acquisitions market looks like, including the role private equity is playing and the phenomenon he calls “the silver tsunami,” as baby boomer business owners approach retirement and look to exit. He outlines what buyers want to see, why business owners often get caught unprepared when interest comes in, and how to start building a business that can stand on its own without the owner at the center of it.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- Steve has reviewed contracts his clients admitted were generated by AI tools and says they tend to contain boilerplate that looks credible but lacks the specific provisions needed to actually protect a business, which can lead to significant legal vulnerabilities and financial risks for the business owners relying on them.
- When a business owner is being pursued by buyers, having two to five years of runway to prepare is ideal, but that window often surprises owners who weren’t expecting interest so soon.
- A concentrated customer base, where a single client drives the majority of revenue, raises concerns for buyers and can significantly lower a business’s sale price.
- Reising settled a $5 million state enforcement claim on behalf of a client for $8,000 and caught a single missing word in a $40 million real estate contract that would have triggered tens of millions in additional liability.
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Steve Reising
01:53 Steve Reising describes his practice areas at Briskin, Cross & Sanford
02:22 Why Steve chose business law and litigation
03:04 His background in insurance defense and thousands of litigated cases
04:23 Common reasons business owners end up in litigation
05:14 Personal injury exposure for businesses with vehicles on the road
06:13 How poorly written contracts contribute to litigation
07:04 Why AI-generated contracts are dangerous for business owners
10:58 Debt collection and payment disputes in the current economy
13:40 The M&A market and current activity levels
14:11 The “silver tsunami” and baby boomer business exits
15:20 How private equity is operating in the market today
16:27 PE firms rolling up franchise businesses
18:09 Why business owners get caught unprepared when a buyer approaches
19:21 What buyers look for: customer concentration, contracts, and key person dependency
21:43 When to call an attorney and what triggers should prompt action
23:36 Success stories: the $5 million state claim and the $40 million contract
27:07 Beyond Computer Solutions sponsor segment and cybersecurity discussion
Steve Reising, Senior Attorney
Steve Reising is a Senior Attorney at Briskin, Cross & Sanford, LLC in Alpharetta, bringing more than 16 years of diverse legal experience to the firm. He is licensed in both Georgia and Illinois and is admitted to practice before the Court of Appeals of Georgia and multiple U.S. District Courts. His practice focuses on corporate transactions, mergers and acquisitions, franchise law, and business litigation.
Before joining Briskin, Cross & Sanford, Reising spent nearly five years at a boutique Chicago firm handling insurance defense litigation and subrogation claims and, earlier in his career, he represented individual plaintiffs in personal injury matters at a well-regarded Chicago firm. He earned his J.D. from the University of Illinois Chicago School of Law and holds degrees in political science and business administration from Illinois State University.
Briskin, Cross & Sanford, LLC
Briskin, Cross & Sanford, LLC, delivers full-service legal counsel to entrepreneurs and businesses throughout Alpharetta and the North Atlanta area. For more than 30 years, the firm’s attorneys have advised technology firms and businesses along the Georgia 400 corridor and were founding members of the 400 Technology Connection steering committee, which evolved into a partnership with the Technology Association of Georgia (TAG).
The firm serves companies of all sizes, from startups to established enterprises, across a broad range of practice areas including business organization, business litigation, mergers and acquisitions, franchise law, employment law, technology and internet law, intellectual property, commercial real estate, and nonprofit law.
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
Website | LinkedIn | Facebook | YouTube
About North Fulton Business Radio and host John Ray
With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
