Coaching Archives - Page 5 of 6 - Business RadioX ®

SIMON SAYS LET’S TALK BUSINESS 2.0: Debut with Host Gary Zermuehlen

April 28, 2022 by Amanda Pearch

Forsyth Studio

SIMON SAYS LET'S TALK BUSINESS 2.0: Debut with Host Gary Zermuehlen

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Host **Gary Zermuehlen**
Sales Trainer & Coach | **Sandler Training, Simon Inc.**
Companies *depend* on sales force development. Gary and team equip sales professionals to drive sales revenue higher, uncover significantly more business opportunities, shorten their selling cycles, and protect their gross profit margins.Using a powerful combination of consulting, sales training, they help their client community to achieve goals and overcome challenges. **Sandler** sales training programs and coaching techniques are a proven methodology for productivity and results. Connect with Gary if you want to talk about selling more, closing more deals, shortening sales cycles & more sales opportunities.Gary’s specialties include Sales training, coaching, and business development consulting. An experienced coaching and consultant, Gary is enthusiastic about his clients and community!Stay tuned for “Sales 1, 2, 3… with Gary Z” at the end of each episode. Listen to the LIVE boradcast every Third Thursday at 3:00PM ET on businessradiox.com/forsyth-studo OR SUBSCRIBE to “Simon Says, Lets Talk Business 2.0” on any podcasting platform.

Series proudly presented by Sandler Training, Simon Inc.

A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line

March 9, 2022 by John Ray

North Fulton Studio

A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line

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A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line

Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here’s a real-life example from a coaching call which illustrates how hourly pricing hurts your bottom line. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. One of the red flags for me of inadequate pricing for professional services providers is pricing by the hour. Now, it’s not that hard once you dig into the details of a particular project or situation to prove it.

John Ray: [00:00:19] Here’s an example. Recently, I spoke with a professional about her pricing, and it was a service with significant value for the niche that she and her firm work in. They have comprehensive experience as both employees and consultants to several different organizations in this niche. They can cite case studies in which she has delivered demonstrable, hard dollar results. Their work delivered high six and low seven figure results for these organizations.

John Ray: [00:00:55] Now, one suggestion that she had received was to price her service at $150 per hour. Her first impulse was to wonder whether that was “too much”. So, let’s go through the math of this, I suggested to her, “Let’s take the example you mentioned of that $1 million result. How many hours did you spend on that project?” Well, after we chatted a bit, she decided it was about 25 hours.

John Ray: [00:01:24] I suggested we assume 50 hours for purposes of this exercise. So, double the number of hours and that we assume $150 per hour. The reason I suggested we double the number of hours is just to address the what if the project takes more hours objection that commonly occurs in these situations. So, in this exercise, which is hypothetical, but it’s based on actual results that she delivered, this provider’s total revenue would have been $7,500. So, that’s 50 hours of the project times $150 per hour.

John Ray: [00:02:04] So, let’s go back in time, I told her, to the point where you were proposing this project to the client. What would their reaction have been if you said you could deliver a $1 million result and that your fee for doing so would be $25,000? What would happen if you went on to ask them what they’d do if you only delivered $500,000? Wouldn’t they still believe the investment in you and your service was worth it? You’re still giving them a 20 times return on their investment, which is one indicator that that $25,000 might not be a high enough price, by the way.

John Ray: [00:02:48] Just in the side here, don’t ignore the fact that we’re just measuring hard dollar outcome that the client receives. We’re not measuring the intangible benefits to the organization and its leaders, which this outcome would also deliver. Those intangibles have value as well.

John Ray: [00:03:08] Further, I told her, by pricing your service in this way, you’re using your price to deliver a marketing signal to the client. A signal that indicates quality, your experience, you deliver results. Those results are demonstrable and you’re worth the investment on their part.

John Ray: [00:03:27] The question with getting off the hourly hamster wheel doesn’t even start with you. So, you start with the problems the client is experiencing that you solve. The friction in their business and their life that you can remove. And the consequent value, both tangible and intangible, you’re able to deliver back to your client. You think in those terms and you price to receive a slice of that value which still gives the client a substantial ROI. And there’s just one example of why when you price by the hour, your price is too low.

John Ray: [00:04:08] I’m John Ray on The Price and Value Journey. If you’d like to hear additional episodes of this podcast series, go to pricevaluejourney.com. And, of course, you can subscribe in your favorite podcast app. And if you’d like to connect with me directly, you can send an email to john@johnray.co. Thank you for joining me.

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey — **John Ray, Host of “The Price and Value Journey”**

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Hylke Faber with Growth Leaders Network and George Basile with School of Sustainability, ASU

March 7, 2022 by Karen

Phoenix Business Radio

Hylke Faber with Growth Leaders Network and George Basile with School of Sustainability, ASU

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Hylke Faber with Growth Leaders Network and George Basile with School of Sustainability, ASU

Growth Leaders Network (GLN) is a boutique culture and team coaching company which helps leaders realize their potential.

Hylke Faber’s mission is to realize his essence and help others do the same. He has been serving as a consultant, coach and facilitator for the last 25 years, working with large and small organizations across the globe.

He is CEO of Growth Leaders Network and Constancee, the leadership and culture development consultancies and has taught the Leader as Coach programs at Columbia Business School.

He also is the author of the award-winning book Taming Your Crocodiles: Unlearn Fear and Become a True Leader and the sequel Taming Your Crocodiles Practices: Daily Practices for Leadership Depth.

He received his Master of International Relations degree from the Johns Hopkins University and is originally from the Netherlands.

He now lives in Phoenix, Arizona and loves his work and the outdoors, reading, meditation, yoga, cooking and making music.

Connect with Hylke on LinkedIn.

Arizona State University’s School of Sustainability is the first and largest comprehensive degree-granting program of its kind in the United States, with a focus on finding real-world solutions to environmental, economic, and social challenges.

Established in 2006, the School is part of the College of Global Futures. The School of Sustainability offers educational programs from undergraduate to PhDs and sustainability leadership for mid-career professionals to executives.

The School is addressing the most critical challenges of our time, and the demand for graduates is exploding. The School’s emphasizes experiential learning, use-inspired research with faculty, corporate leadership, and community service.

The knowledge and solutions that are created today will shape our quality of life as well as future generations–we have an opportunity and an obligation to deliver pathways to sustainable global futures for all.

George Basile is an internationally recognized leader and creative thinker in strategic planning for sustainability leadership and sustainable enterprise. He has led pioneering sustainability efforts in four sectors: for and non-profit enterprises, academia and communities.

His work reframes sustainability as a “decision challenge,” focusing on how to plan and act strategically for sustainability opportunities by developing novel insights, methods and tools for effective and sustainable practices. He holds a B.S. in Physics from the University of California Irvine and a Ph.D. in Biophysics from UC Berkeley.

Dr. Basile is a Professor of Sustainability and Enterprise in the School of Sustainability at Arizona State University (ASU) and a Senior Global Futures Scientist in ASU’s Wrigley Global Futures Laboratory. He also serves as Associate Director of The Global KAITEKI Center (TGKC). Working with global industry partners, TGKC (https://sustainability.asu.edu/kaiteki/) focuses on transitioning from fossil-carbon based materials to a Sustainable Circular Economy (SCE).

Basile additionally works with Fortune 500 companies as well as small, medium and start-up enterprises that are pushing the boundaries on sustainable enterprise business-model innovation. Dr. Basile also served as Executive Director of the ASU Decision Theater, a unique systems exploration, research and application center and as a founding faculty affiliate and advisor to The Sustainability Consortium.

Dr. Basile engages extensively with business, government, academia and communities and has co-developed educational programs in sustainability, business and leadership in both the US and EU, including the Masters in Sustainability Leadership at ASU. He served as the Swedish Knowledge Foundation International Guest Professor in leadership toward sustainable innovation.

Prior to joining ASU, Dr. Basile served as Executive Vice-President and Chief Scientist for the strategic think-tank the Natural Step International, which was awarded the Blue Planet Prize and Gorbachev’s Green Cross Award for Global Leadership. Dr. Basile led efforts on sustainability and business strategy at Fortune 100 businesses and start-ups, including the Home Depot, McDonalds, Nike and others.

He co-founded a cleantech & greentech communication strategy group at Bite International and has served on the board of the National Environmental Education Foundation (NEEF). He currently serves on various boards and the editorial board of Sustainability, the Journal of Record.

Dr. Basile presents and publishes widely, including three-volume The Business of Sustainability (Praeger Press, 2011).

Connect with Dr. Basile on LinkedIn and Twitter.

Becca Goldsberry, Southwestern Coaching

February 14, 2022 by John Ray

Business Leaders Radio

Becca Goldsberry, Southwestern Coaching

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Becca Goldsberry, Southwestern Coaching

Becca Goldsberry with Southwestern Coaching joined host John Ray to address why a coach can be indispensable for a business owner or executive as they strive for their professional and personal goals. Becca discussed the role of a coach in providing accountability, the value of coaching at all stages of a career, success stories, how she works with clients, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Southwestern Coaching, a division of Southwestern Consulting

Southwestern Consulting’s story actually begins with another member of the Southwestern Family of Companies—Southwestern Advantage. Established in 1855 in Nashville, Tennessee, The Southwestern Publishing House published and sold Bibles door-to-door, allowing young people to not only learn the sales profession at an early age, but also to earn money to pay for a college education. Southwestern Advantage was developed out of that model, and today, Advantage continues to thrive as the Family of Companies’ core entity, with college-aged entrepreneurs around the world selling and promoting educational study systems.

One of those savvy entrepreneurs, Dustin Hillis, saw the opportunity to take the skills he learned in Advantage and teach them to other sales professionals and leaders, elevating the perception of sales to a true relationship-building profession. Thus, Southwestern Consulting was born. Co-founder and CEO, Hillis, along with other top-producing Southwestern Advantage alumni founded the company on the principles of sales and leadership coaching, establishing the first division, Southwestern Coaching. In the coming years, those principles would be expanded to the newer divisions, elevating events with high-quality, engaging speakers, and empowering people to reach their true potential.

Company website | LinkedIn | Facebook | Instagram

Becca Goldsberry, Elite Sales and Leadership Coach, Southwestern Coaching

Becca is an Elite Sales and Leadership Coach and an expert at recruiting, lead generation, and business development. She has led a large organization with over 300 team members. As a leader, she is recognized as a top recruiter and loves developing team members to help them achieve their goals and dreams.
She has worked with her family’s five businesses, which included a 65-year-old excavation company, a lake management and treatment company, and a farm management company. While working with the family businesses, she helped develop a family foundation, sat on numerous boards, and helped with business plans and strategies on how to incorporate the third and fourth generations.

Becca worked as a family therapist and school counselor for six years prior before moving into sales. While in sales, Becca has held sales positions focusing on new business development, territory management, recruitment, and retention.

Becca graduated from the University of Louisville with a master’s in social work and an undergraduate degree from Concordia University.

• Was in the Top 50, out of over 10,000 sales associates
• Former top producer in business development by increasing new business sales by over 170%
• Experienced merchandiser for several large Fortune 500 companies including the world’s largest retailer
• Former certified corporate trainer and trained hundreds of new consultants

You can find Becca volunteering her time raising money for cancer research, The Junior League of Indianapolis, volunteering with Church charities, traveling around the world when she can with her husband and kids, cooking up awesome meals for her family and friends to have some quality time together. Becca is an avid parrot head and you can find her at Jimmy Buffett’s concerts when they come into town.

Becca’s mission and purpose is to help others see their greatest potential and pursue their dreams. She is committed to helping people to believe in their ultimate potential in life and inspires them to live a life of excellence, joy and success.

Website | LinkedIn | Facebook

Questions and Topics

What is a coach, why should people in business or salespeople have a coach?
The Power of Perspective
How do you maintain perseverance and focus?
Becca’s passion for helping clients find their why, purpose, and passion for what they do.
How connecting your vision with your day-to-day activities makes you unstoppable
The importance of daily motivation
The various ways Southwestern Consulting can serve companies.

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Sandy Hansen-Wolff, Sandy Hansen-Wolff Consulting

November 10, 2021 by John Ray

Minneapolis St. Paul Business Radio

Sandy Hansen-Wolff, Sandy Hansen-Wolff Consulting

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Sandy Hansen-Wolff, Sandy Hansen-Wolff Consulting (Minneapolis-St. Paul Business Radio, Episode 24)

Sandy Hansen-Wolff dove unexpectedly into a leading a business after her husband’s passing, but recognizes now she chose her path and was prepared for it by life. She has evolved her coaching into what she calls an Intuitive Strategy Blueprint, and Sandy helps business owners reconnect with their passion and create tangible leaps forward from those insights. She talked with host John Ray about her coaching practice, persisting through tragedy, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Sandy Hansen-Wolff Consulting

Sandy’s true inspiration comes from her unwavering conviction that the highest results come from digging into what we already have burning inside, just waiting to be ignited into new realities.

Partnering with leaders and entrepreneurs like you to help you bust through barriers (both internal and external) and reach new levels of success is why Sandy loves what she does.

Whether you’re taking your business to a new level or dealing with unexpected or overwhelming challenges, she partners with you in creating a vision for your ideal future and taking aligned action to reach your goals during a short term (3-6 months) or longer-term (12 months+) private coaching experience.

Sandy is your idea accelerator, your expert listener, your collaborative facilitator, your visionary strategist, and your partner in taking your life and business to the next level.

Sometimes, the best way to dream and work towards your goals is to get out of your everyday environment and turn off the distractions.

Sandy offers business and leadership coaching as well as speaking and workshops. Workshops and retreats are powerful tools for reaching new heights in business and in life through inspiring and high-value, rich topics.

Website | LinkedIn | Facebook | Twitter

Sandy Hansen-Wolff, Owner, Sandy Hansen-Wolff Consulting

Sandy Hansen-Wolff has spent her entire career as a business leader and entrepreneur.

Sandy started her speaking, coaching, and consulting business nearly two decades ago. In this role, she works across industries to partner with leaders and business owners to create and execute high level strategy and aligned actions. She was thrust into entrepreneurship when widowed at a young age.

Although always an entrepreneur at heart, Sandy assumed ownership of her late husband’s company in 2003 upon his death and began sharing her story of crisis leadership and overcoming tragedy. She has worked for nearly two decades in agribusiness ownership as well as launched a new agribusiness e-commerce company and recently and successfully transitioned her company to new ownership.

Sandy now spends her time helping other leaders and companies scale through her leadership coaching, speaking, and consulting business. She is a certified International Coaching Federation executive and leadership coach as well as a certified Emotional Intelligence Assessor. She partners with many brilliant business leaders, owners and teams and facilitates monthly mastermind peer groups of business leaders.

Sandy speaks to groups large and small on topics of pricing, negotiation, business success/scaling strategies, emotional intelligence, employee engagement, and culture, launching new ventures as well as personal strategies for aligning heart-based leadership to profits. She also serves on several boards, is a volunteer wish granter for MakeAWish as well as many other community initiatives.

Questions and Topics Discussed in this Episode

Tell us how you began in business ownership and how it led to coaching high-level leaders and business owners.
The use of Intuitive Strategy Blueprint for quick clarity & goal setting in business.
What do you feel are the top challenges that leaders and managers face in these changing times?
You turned around a company in very turbulent times and under tragic circumstances. Tell us how your experience is a big attractor for working with clients in your coaching and consulting work.
How is your intuitive strategy coaching unique and different than other methods of coaching?
You also facilitate leadership and business owner mastermind peer groups. What is your passion behind this role and what focus do these groups have for each session?
You have also spoken on stages large and small. What are the hot topics now for business and leadership conferences?

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Roanna Rhodes, Roanna Rhodes Life Coaching

August 31, 2021 by John Ray

North Fulton Business Radio

Roanna Rhodes, Roanna Rhodes Life Coaching

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Roanna Rhodes, Roanna Rhodes Life Coaching (North Fulton Business Radio, Episode 387)

Wanting to change herself and her family dynamics, Roanna Rhodes hired a life coach, and experienced the transformational power of coaching in her own life. That experience motivated her to help other women who are experiencing stress and anxieties like what she had endured. She and host John Ray talked about her story, how she coaches, who she helps, and her individual and group coaching options. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Roanna Rhodes Life Coaching

Roanna Rhodes Live Coaching offers one-to-one coaching and a monthly group coaching program. The company’s primary focus is to encourage and equip women to discover and fulfill their life purpose.

Company website | LinkedIn | Facebook | Instagram

Roanna Rhodes, Owner, Roanna Rhodes Life Coaching

Lifestyle Coach Roanna Rhodes is a relationship educator, Healthy marriage enthusiast, and life transformer. Her mission is to help stressed-out moms create clarity and calmness within themselves and their families. She focuses on three main areas of daily life creating loving marriages developing relationships skills and personal growth.

Roanna’s interest in personal development started in her 20’s out of a desire to develop healthy relationships with the people closest to her. Over the last 18 years, she has lead book studies and participated in mentoring programs through her church. Her teaching principles are rooted in her favorite writers Dr. Caroline Leaf, Joyce Meyers, John Gottman Ph.D., Brook Castillo M.C.L.C., and Byron Katie.

Questions and Topics in This Interview

Can you explain to our viewers exactly what a lifestyle coach is and tell us about causal coaching?
Can you please tell us how you got started coaching?
What is the difference between your coaching and traditional counseling?
Who do you help?
What makes you a good coach?
Tell me about your group coaching program
How can people find you?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Courtney Schand, CS Nutrition

May 7, 2021 by John Ray

Nashville Business Radio

Courtney Schand, CS Nutrition

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Courtney Schand, CS Nutrition (Nashville Business Radio, Episode 8)

Courtney Schand combined her training in both nutrition and coaching into a holistic approach to shifting client’s mindsets around their relationship to food and their body. She joined host John Ray to share the tools she uses from both disciplines to support her clients. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.

CS Nutrition

In nutrition coaching sessions, Courtney Shand supports clients in healing their relationship with food and developing stronger connections through simple mind-body tools that transform the way they nourish themselves. She believes that when they are strong and well-nourished, they are able to feel their best and support those around them with more integrity.

As important as she believes nutrition to be, it alone doesn’t complete the picture of health, nor does it have to be done perfectly to have drastic improvements in quality of life. The body is the client’s biggest ally in managing weight. So if weight has felt like a “battle”, or their body is “in rebellion” against their goals, Courtney’s tools will help them reconnect with their “teammate” (their body) and move toward better health with ease. Together, Courtney and her clients work to nourish them from the inside out and the outside in to dramatically transform their lives.

Company website | Facebook | Instagram

Courtney Schand, Nourishionist/Registered Dietitian, CS Nutrition

Courtney is a Tennessee native. She has always been fascinated with what humans need to thrive and grow. After receiving her Master’s degree in Nutrition, she quickly realized prescribing a diet and telling people what they needed to do wasn’t all they needed. She studied trauma, became a relationship coach, and finally was able to share the practical strategies to help people feel in charge of their own experience when it comes to their health and their bodies. She believes your diet shouldn’t be the thing you spend all day thinking about; it should be supporting your goals and the things you’re passionate about. This is a “well-nourished” life.

Courtney has a Bachelor’s in Human Ecology from Tennessee Technological Institute and a Master’s in Public Health Nutrition from the University of Tennessee Knoxville.

Questions and Topics in this Interview

What is a healthy relationship with food?
What do you see as the biggest missing piece for people wanting to lose weight?
What do you look for in a diet to know if it’s a “good fit”?
How do you work with your clients?

“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Coaching and Consulting by Ronee Andersen

April 26, 2021 by Jacob Lapera

Coach The Coach

Coaching and Consulting by Ronee Andersen

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Ronee Andersen founded Coaching and Consulting by Ronee in May of 2019. Her business focuses on helping leaders and small business owners reach their full potential.

Prior to starting her own business, she worked in is Human Resource for 20 years in companies from 50 to 6,000 employees. She has experience working in a family-owned business, private sector, and publicly traded companies, as well as, experience in the public sector in city and county government. She has held positions as HR Officer, HR Director, and Senior HR Director. She has been a member of leadership and executive teams.

Ronee has held her Senior Professional in Human Resources certification since 2003. She has an MBA with an emphasis in Human Resources and an advanced certificate in Strategic Human Resources. She is a certified coach through Coach Training Alliance.

Ronee is passionate about leadership and team development, culture creation, and helping people and organizations meet their full potential.

Connect with Ronee on Facebook and LinkedIn.

What You’ll Learn in This Episode

How to help clients increase a division’s profits by 600% in 9 months

Get Clear on Who You Are E39

February 3, 2021 by Karen

Phoenix Business Radio

Get Clear on Who You Are E39

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Get Clear on Who You Are E39

In this Tycoons episode, Brian brought up some very real and emotional issues that small business owners deal with when making decisions. Our experiences influence our behavior and that should be used as an advantage in living an intentional life. We should be clear on who we are – what do we want to accomplish, what is important, and why. It’s important to enjoy the journey, but to do so with clarity and strategy.

Brian discusses how the pandemic shifted the mindset of customer interface and how business owners were able to adapt. With virtual setups, we can get to decision makers faster and easier now than ever. Brian shared some great points on overcoming hurdles, scaling your business, and identifying strengths and weaknesses.

Brian Bogert Companies is a human behavior and performance company that focuses on making people’s best, better. We identify ways for our clients to raise their level of awareness and intentionality to become who they already are: their most authentic selves. Our mission is to help our clients and growth-minded individuals learn this transformative approach that cultivates perspective, motivation, and direction to align personal goals that will defy your own expectations and bring joy, freedom and fulfillment into all areas of their lives. We are on a mission to impact 1 Billion lives by 2045.

Brian Bogert is a passionate human behavior and performance coach, speaker, business strategist, top sales professional and philanthropic leader who believes in helping growth-minded individuals achieve the best version of themselves: their most authentic selves.

Brian teaches how to leverage radical authenticity and awareness to create the intentional life you’ve been dreaming of, but have struggled to create. His revolutionary strategy—embrace pain to avoid suffering—has helped individuals and companies break beyond their normal to achieve the success in life and business that they’ve always wanted. If you want to create a life of no limits and gain freedom, Brian and his team will get you there.

Connect with Brian on LinkedIn, Facebook, Twitter and Instagram.

About Your Hosts

Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

He began his career in financial services in the year 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a Certified Financial Planner Professional and Chartered Life Underwriter.

Austin and his wife of 21 years, Robin, have two children, AJ (19) and Ella (16) and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

Connect with Austin on LinkedIn, Facebook, Twitter, and Instagram.

Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”

Landon comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of YourFuture Planning Partners to help business owners and their families. At YourFuture, we believe small business owners’ personal and business goals are intertwined, so we work with our clients to design a financial plan to support all aspects of their lives.

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, YourFuture Planning Partners assists business owners through an ownership transition while focusing on a positive outcome for their employees and meeting the business owner’s goals. Landon is also a member of the Business Intelligence Institute (BII) which is a collaborative group that shares tools, resources and personnel, and offers advanced level training and technical support to specifically serve business owners.

Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a part of the leadership team for a local non-profit. He regularly visits the children that we work with to remind himself of why it’s so important to, “be the change that you wish to see in the world.”

Landon received his B.S. from California State University Long Beach in business marketing and gets the rest of his education through the school of hard knocks via his business owner clients.

Connect with Landon on LinkedIn.

About The Tycoons of Small Biz Sponsor

Whether you’re an established local company, or a brand new start-up, you can count on GBS to be a part of your family.

We’re not just any benefits consulting firm, we’re GBS. We have nearly 30 years of experience in group benefits, a strong sense of purpose and it shows.

Austin Peterson and Landon Mance are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Backbone Financial and Your Future Planning Partners are marketing names for registered representatives of Lincoln Financial Advisors Corp. CRN-3425639-012721

Lincoln Financial Advisors Corp. and its representatives do not provide legal or tax advice. You may want to consult a legal or tax advisor regarding any legal or tax information as it relates to your personal circumstances.

The content presented is for informational and educational purposes. The information covered and posted are views and opinions of the guests and not necessarily those of Lincoln Financial Advisors Corp.

Business RadioX® is a separate entity not affiliated with Lincoln Financial Advisors Corp.