Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951)
In this episode of North Fulton Business Radio, host John Ray welcomes Val Roskens Tews, author of The Butterfly Strategy and founder of Butterfly Copywriting, to talk about why so many business owners freeze when it comes to creating content, and what to do about it.
Val helps Christian entrepreneurs and coaches turn scattered ideas into ready-to-post LinkedIn content that sounds like them. Her “Conversation to Content” method starts with a Zoom call where Val asks questions, records the conversation, and builds an article from the client’s own words. The article then becomes the anchor for a month’s worth of LinkedIn posts. Val makes the case that this kind of content planning is as much a stress reliever as a marketing tool: when your posts are already written and scheduled, you can stop worrying about what to say and focus on commenting, connecting, and building real relationships.
In her book and in her work with clients, Val teaches the “Butterfly Strategy,” a framework built around three C’s: strategic connecting, commenting, and content creation, in that order. The book and the method share the same name because they share the same idea: that transformation, like that of a butterfly, comes from the inside out. Val argues that community comes before content and that commenting on others’ posts and responding as if you are talking to a friend is how real LinkedIn relationships get started.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- Val’s “Conversation to Content Method” turns a recorded Zoom conversation into a LinkedIn article written in the client’s own voice, which is then repurposed into roughly eight posts for a month of content.
- LinkedIn articles, unlike regular posts, show up in Google and AI search results, making them a stronger tool for establishing credibility and authority.
- Val’s three C’s (strategic connecting, commenting, and content creation) put community building ahead of posting, because content without an audience goes unseen.
- A planned month of content is a stress reliever: once the posts are scheduled, business owners can spend their LinkedIn time commenting and connecting rather than staring at a blank screen.
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Val Roskens Tews
02:58 Val describes her work helping Christian entrepreneurs and coaches
03:56 Val’s backstory and lifelong passion for writing
04:49 The “blank page” problem and how conversation unlocks ideas
05:42 The butterfly metaphor and helping people find structure in their thoughts
06:32 Why sharing your message matters beyond self-promotion
08:09 How Val’s Christian faith and The Go-Giver shape her business philosophy
09:18 Helping clients with point of view, not just putting words on paper
09:48 The Conversation to Content Method explained
12:06 How Val prompts clients and digs for the transformation in their topic
14:27 You’re giving people voice: authenticity and resonance
15:20 Why LinkedIn, and how Val chose her platform
16:26 The three C’s: strategic connecting, commenting, and content creation
17:08 Community before content, and the value of business friends
19:46 What makes a good LinkedIn comment, and how friendships start
23:07 Why articles outperform posts for search visibility and authority
24:13 Content strategy as a stress reliever and time saver
26:42 Who Val best serves and the symptoms that prompt a call
27:54 Success story: “You mean I can be myself?”
29:17 How to find Val and her book, The Butterfly Strategy
Val Roskens Tews, Author and Content Strategy Writer
Val Roskens Tews is a content strategy writer and author who helps Christian entrepreneurs and coaches turn scattered ideas into tailored, ready-to-post, authentic content. Through her “Butterfly Strategy” and “Conversation to Content Method,” she shares a heart-centered way to build a community of business friends, collaborators, and potential clients.
Butterfly Copywriting
Butterfly Copywriting provides stress-free, transformative content solutions for Christian entrepreneurs and coaches through the “Conversation to Content Method” and the “Butterfly Strategy” by helping them move from scattered ideas to a clear, confident presence online.
The “Conversation to Content Method” creates tailored, ready-to-post content in a person’s own voice and words, helping to build trust, credibility, and visibility without getting overwhelmed by what to post or how to say it.
The “Butterfly Strategy” is a heart-centered approach that helps people build an online community of business friends, collaborators, and potential clients.
Website | Book Website | LinkedIn
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
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About North Fulton Business Radio and host John Ray
With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
