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Moving Analytics

March 10, 2016 by angishields

Health Connect South
Health Connect South
Moving Analytics
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Moving Analytics

This week I spoke with the co-founder, Harsh Vathsangam, of a technology company, Moving Analytics, that is working to significantly increase participation rates in cardiac rehabilitation. Over 900,000 Americans experience heart attacks each year.  Still more will experience heart failure, valvular disease, and other cardiovascular problems that create a diminished tolerance of activity.

We know very well that regular activity and selective behavior choices around such things as diet, alcohol consumption, and smoking, among others, play a large role in stopping or even reversing effects of these conditions.  Currently, roughly a third or less of these patients are engaging in a supervised cardiac rehab program.  Clearly, there is much room for improvement in this regard.

As a computer scientist, Harsh has long-known the power of computing and analytics data for creating efficiencies and making well-educated strategic decisions.  He and some colleagues began to look for opportunities to leverage this power in the healthcare arena, one which we know is actively seeking to reduce cost while at the same time improve patient outcomes.

The Moving Analytics app allows patients to receive frequent feedback regarding their prescribed activities and behavioral choices.  Additionally, it provides data regarding the patient’s compliance with their regimen along with some basic health data to the health professional overseeing their cardiac rehab progress.  In this way, the patient is able to engage in healthful activities that will improve their condition in the convenience of their home.  Additionally it will allow the cardiac rehab professionals to scale their services to a wider patient population, reducing cost of providing care (based on a per-provider cost).

Moving Analytics is looking to partner with hospitals and health systems who are working to improve patient engagement with these important cardiac rehab programs for the post-cardiovascular event patients.

Special Guest:

Harsh Vathsangam, Co-founder, Moving Analytics  linkedin_small1

cardiac rehab

  • PhD, Computer Science, University of Southern California
  • MS, Computer Science, University of Southern California
  • Recipient, PhD Award, University of Southern California
  • Awarded USC Annenberg Fellowship 2008-2012

Tagged With: CW Hall, gamification, Harsh Vathsangam, Health Information Technology, healthcare technology, heart attack, Midtown Business Radio, Moving Analytics, patient engagement, Population Health Management

Nelson Mullins and City of Atlanta Department of Procurement

March 8, 2016 by angishields

Midtown Business Radio
Midtown Business Radio
Nelson Mullins and City of Atlanta Department of Procurement
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Nelson Mullins
Ann Murray of Nelson Mullins
Nelson Mullins
Adam Smith, ATL Chief Procurement Officer

Nelson Mullins and City of Atlanta Department of Procurement

We talked about important business considerations regarding ACA requirements this year, along with the opportunities to do business with the City of Atlanta through the Department of Procurement.  I was joined in the studio by Ann Murray, attorney with Nelson, Mullins, Riley, and Scarborough, and Chief Procurement Officer for the City of Atlanta, Adam Smith.

The ACA business mandates have begun to be implemented on larger scales over the past two years.  As we know, some of the requirements have been pushed back a couple of times, delaying their impact.  But those times are behind us and business owners need to be spending time with legal experts such as those at Nelson Mullins, to assess what their obligations will be regarding providing health insurance benefits to some or all of their employees.

Ann explained the basics of some of these requirements around health benefits for the small business.  She also discussed new reporting requirements that business owners must compile from multiple sources to be in full compliance with the law.

Murray talked about the fact that many business operators mistakenly think they’re exempt from the law’s requirements, failing to see that being a small unit that is part of a larger whole, as in the case of some multi-site businesses, potentially exposes them to have to offer benefits.  Failure to comply can result in significant financial penalties that could literally threaten the business’s viability.

Atlanta’s Chief Procurement Officer, Adam Smith stopped by to share information about the upcoming Business Expo at the Georgia World Congress Center March 31st.  This free-to-the-public event will feature a wealth of information about the numerous needs the city has for a wide variety of goods and services to operate the city’s 15 departments, including the Atlanta airport.

The expo will have sessions where small business owners can learn what is required to be able to bid on these opportunities, as well as how to fully complete the necessary documents contained in a bid to have their bid received and considered.

Adam explained that the city’s needs range from culinary services at the airport, to commodity supplies such as paper, pens, cleaning supplies, etc.  Additionally, the city is looking for engineering services, cleaning services, construction, and numerous others as well.

Smith also talked about certifications available to disadvantaged business enterprises that once obtained, provides these businesses with access to opportunities ear-marked for diversity suppliers.  He went on to distinguish these certifications businesses may obtain from county or state governments, as well as other certification bodies such as GMSDC.

Register for the upcoming Business Expo, hosted by Atlanta’s Department of Procurement at the Georgia World Congress Center, MARCH 31st HERE

Special Guests:

Ann Murray, Attorney with Nelson Mullins  facebook_logo_small3  linkedin_small1  feed logo  twitter_logo_small  

nelson mullins

  • JD, LL.M. Tax, Tax Law, University of San Diego School of Law
  • Author, numerous published articles on business law topics
  • Rated “AV Preeminent” by Martindale-Hubbell
  • Recognized as “Georgia’s Legal Elite” by Georgia Trend magazine

Adam Smith, Chief Procurement Officer at City of Atlanta  facebook_logo_small3  youtube logo  twitter_logo_small  linkedin_small1  

nelson mullins

Tagged With: corporate law, CW Hall, diversity, diversity suppliers, FTE, government contracting, Government Services, Health Benefits, Law, procurement, request for bid

AGLCC

March 3, 2016 by angishields

Midtown Business Radio
Midtown Business Radio
AGLCC
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AGLCC
Emma Foulkes and Bruce Logue of AGLCC

AGLCC

I recently hosted Susanne Baugh, of Q&A Events on Midtown Business Radio.  As we got to talking, she mentioned that I should meet Emma Foulkes, Presidnt of the Atlanta Gay Lesbian Chamber of Commerce.  Because the respective missions of the chambers of commerce and Business Radio X have such overlap in the business environments we serve, I was pleased to reach out to her.

As the AGLCC’s website explains, “The AGLCC exists to promote the economic growth and advancement of our LGBT and allied business members, our non-profit organizational members as well as our corporate partners and their employees, through advocacy, leadership, education and support.”

When not overseeing AGLCC activities, Emma is Managing Partner at Commonwealth Business & Retirement Services.  She’s a Certified Financial Planner, and has been advising entrepreneurs and high income earners in the Atlanta area since 2001.  She provides retirement and business transition planning services in addition to others.

Bruce Logue is Director of Networking for AGLCC, and Managing Partner/Realtor at The Corbel Group at Keller Williams.  The firm is comprised of a team of residential real estate specialists who use a unique combination of technology, creative and effective marketing, and tailored customer service to help their clients buy, sell, and invest in real estate.  The Corbel Group offers a boutique style approach to real estate services while providing world class results.

Jan Stepp has been in the promotional products business for many years, and is the founder of Pizazzz Promotions.  She shared how she takes a consultative approach with her clients to determine who they are trying to reach, the mission of their brand, and makes recommendations for how to best position themselves in front of prospects most effectively.  She is also actively involved in AGLCC, hosting the chamber’s Vinings networking events.

Pizazzz is your one stop source for creative advertising specialty, promotional items and printed materials! The company can provide literally any item you can imagine with a logo on it!  They have the perfect idea for: customer appreciation, trade show giveaways, sales meetings, grand openings, sales incentives, safety programs, open house, mail enclosures, event promotions, political campaign items, fund raising promotions, banners, table covers, labels, forms, stationary, brochures, holiday gifts, food gift items, non-profit donor gifts, embroidered and screen printed items, cards for any occasion, calendars…if it can be logoed, they have it 🙂

Pizazzz Promotions prides themselves on creative ideas, personal service, competitive pricing and on-time delivery! They work within your guidelines and budget to provide the perfect marketing and promotional items to fit your needs.

Alicyn McLeod is a CPA and Tax Partner with FinLogic, a tax and business advisory firm focused on growing service-based enterprises.  She’s an ambassador for the AGLCC as well as a corporate partner.  FinLogic employs a forward-thinking approach and their experts focus not just on where your company has been, but rather where you want your company to go.

The firm assists businesses in becoming more profitable, more streamlined and helps them resolve technical issues associated with financial reporting, taxation, debt acquisition and capital acquisition strategies.  Whether you are in the process of starting your own business, selling your business or are somewhere in between, the professionals at FinLogic have the experience you need to navigate the issues faced in today’s business world.

David Olt is a doctor of chiropractic and the clinical director of Integrated Chiropractic Center, a Buckhead‐Atlanta practice he founded in 2000.  A Georgia‐licensed chiropractor certified by the National Board of Chiropractic Examiners, Dr. Olt has been in practice for 21 years. He has provided pain and wellness care to thousands of patients.

He applies an integrated approach to pain care and health care that combines the effectiveness of several disciplines to support “whole person” care including chiropractic care, spinal and postural screening, corrective exercise instruction, nutritional counseling and massage therapy.  His practice offers a one‐to‐one approach to spine and extremity pain relief that is non‐surgical, non‐pharmaceutical and focused on long‐term health and wellness.

Dr. Olt is a frequent speaker at lunch and learns and hosts the AGLCC Buckhead business builder luncheon. He has earned recognition for chiropractic care (Top 10 Chiropractors in Atlanta) and for business and community involvement (Four Avenues of Service, AGLCC Member of the Year 2014). Dr. Olt also serves as an examiner for the Chiropractic National Boards.

Special Guests:

Emma Foulkes, Managing Partner, Commonwealth Business & Retirement Services  facebook_logo_small3  twitter_logo_small

AGLCC

  • BA, Information Systems, University of Phoenix–San Diego
  • Executive Program in Financial Planning, University of Georgia
  • Atlanta Business Chronicle/NAIFA – Top Female Financial Advisor in Atlanta, 2013 & 2014
  • Advocacy Chair, Financial Planning Association of Georgia

Bruce Logue, Managing Partner, The Corbel Group at Keller Williams  linkedin_small1

AGLCC

  • Previous Fulfillment Account Manager, Palm Coast Data
  • Former Methods/Procedures Training Manager, AT&T/CitiBank Universal Card Services
  • Previous Graphic Designer, Westinghouse Electric Company
  • Active volunteer, Atlanta Pet Rescue and Adoption

Jan Stepp, President/Founder, Pizazzz Promotions  linkedin_small1 facebook_logo_small3

AGLCC

  • Former Board of Directors, Atlanta Gay Lesbian Chamber of Commerce
  • Previous Sales Account Manager, Freight Forwarders
  • Former VP Sales/Marketing, Gunold & Stickma

Alicyn McLeod, Tax Partner, FinLogic LLC  linkedin_small1  

AGLCC

  • CPA, University of Georgia
  • CGMA
  • Previous Tax Manager, Moore Colson
  • Former Tax Senior, Bennett Thrasher

David Olt, DC, Integrated Chiropractic Center  linkedin_small1  google-plus-logo-red-265px  YELP

AGLCC

  • DC, Life University
  • BS, Marketing & Management, Miami University

Tagged With: CW Hall, David Olt, Emma Foulkes, financial planning, Financial Services Consulting, FinLogic, Integrated Chiropractic Center, integrated health, marketing, Pizazzz Promotions, promotional products, real estate, retirement planning, tax planning, tax preparation, The Corbel Group

Radix Health

March 3, 2016 by angishields

Health Connect South
Health Connect South
Radix Health
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Radix
CW Hall and Arun Mohan of Radix

 

Radix Health
Dr. Arun Mohan talks Radix Healths physician scheduling optimization solution.

Radix Health

Jay Shaffer and I sat down with co-founder of Radix Health, Dr. Arun Mohan.  Radix Health uses technology to improve patient access.  Radix’s flagship product, DASH, is a patent-pending, cloud-based software platform that optimizes ambulatory capacity utilization and reduces scheduling cost. DASH automates and optimizes much of the work currently done by schedulers.

DASH intelligently balances patient characteristics, patient and provider preferences, and appointment availability to match patients with the right provider at the right location for the right duration. The system supports all forms of scheduling including through an agent, provider-provider scheduling and patient self-scheduling.  DASH easily integrates with existing practice management systems.

By leveraging predictive analytics, rules-based scheduling, automation, and user experience, DASH improves access, reduces scheduling costs, eliminates scheduling errors and ensures happier patients and providers.

Arun shared how his experience as a physician, coupled with many conversations over time with colleagues, revealed there is an opportunity to improve patient satisfaction and engagement, while at the same time optimizing the physicians’ utilization of their schedule time.

The Radix Health solution integrates and enhances the basic scheduling feature of existing EMR’s, bringing valuable analytics and algorithms designed to insure a patient is scheduled with the correct specialist, avoiding the need for rescheduling and loss of productivity.

Special Guest:

Dr. Arun Mohan, Co-founder, Radix Health  linkedin_small1

radix health

Tagged With: CW Hall, Health Connect South, healthcare radio, healthcare technology, inventory management, overbooking, patient engagement, patient satisfaction, physician scheduling, Radix Health

NOVAtime Technologies

March 3, 2016 by angishields

Midtown Business Radio
Midtown Business Radio
NOVAtime Technologies
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workforce management
Brian Mehaary, of NOVAtime Technologies

NOVAtime Technologies

On this episode of Midtown Business Radio, I sat down with Vice President of Business Development for NOVAtime Technologies, Inc., Brian Meharry.  NOVAtime is a Workforce Management Software Company that specializes in providing employers of all sizes access to tools that will enable them to track, monitor, report, and schedule their employee’s time.  These tools are contemporary and adhere to all compliance needs.

Brian explained how time keeping has evolved to be an important component in a cloud of data points from an employee’s work-related activities for an enterprise.  In the old days, an employee walked in, punched a clock or physically signed Time In and Time Out.

Today, signing in and signing out triggers regulated elements such as health benefits, time off accrual, tax requirements, and a host of other business, industry, and/or union rules that come into play that must be accurately tracked and reported upon.

The technology NOVAtime provides meets workforce management demands for a wide range of business sectors from government, to healthcare, manufacturing, oil & gas, and numerous others.  The company is privately-owned and has enjoyed rapid growth over the past few years, due to the consultative approach the company takes (called Sure Path) when bringing a new client on board.  NOVAtime is serving over 16,000 businesses of all sizes and over 1,000,000 employees.

In this way the company is able to identify all relevant workforce-related concerns and geographic issues to be addressed for a disperssed workforce and determine the needed software functions, hardware needs, and relevant apps to achieve the greatest compliance, efficiencies, and strategic decision-making.

Special Guest:

Brian Meharry, Vice President of Business Development, NOVAtime Technologies, Inc.  twitter_logo_small  linkedin_small1  facebook_logo_small3  google-plus-logo-red-265px

  • Former President, CPI-hr
  • Previous President and COO of Mangrove Employer Services
  • Former President, BenefitOne of America

[Read more…]

Tagged With: customer experience, CW Hall, HR, Human Resources, SaaS, time and attendance, timekeeping

Health Care Fraud and False Claims – Top Docs Radio

February 29, 2016 by angishields

false claims
Top Docs Radio
Health Care Fraud and False Claims - Top Docs Radio
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Scott Grubman, CW Hall, and James Marcus talk healthcare fraud.

Health Care Fraud and False Claims

I hosted 2 False Claims Act legal experts on this week’s MAG edition of Top Docs Radio.  You’re going to want to check out what they have to say, as it could mean the difference between practicing medicine or not, in the end.

Scott Grubman is a partner with the law firm of Chilivis Cochran Larkins & Bever in Atlanta. He represents health care providers of all types and sizes with government investigations and audits, False Claims Act, and other complex litigation and various regulatory and compliance matters.  Prior to joining private practice, Scott served as a trial attorney with the U.S. Department of Justice in Washington, D.C., and as an assistant U.S. attorney in Savannah – where he served on a district health care fraud taskforce.  Scott also serves as an adjunct professor at Georgia State University’s College of Law, where he teaches a course in health care fraud and abuse.

Jason Marcus is among a select group of lawyers who devote their practice to qui tam and related retaliation claims under federal and state False Claims Acts. He has practiced FCA law exclusively since 2008, and he formed the firm of Bracker & Marcus in January of 2015 with partner Julie Bracker, who is dedicated to representing whistleblowers nationwide. Jason is a 2006 graduate of the University of Georgia School of Law, a former clerk to the honorable Magistrate Judge G.R. Smith of the Southern District of Georgia, and a member of Taxpayers Against Fraud Education Fund and the Georgia affiliate of the National Employment Lawyers Association.

Health care is one of the fastest growing and most heavily-regulated industries in the United States.  Given that government payers (Medicare, Medicaid, etc.) finance a significant portion of the system, regulators and law enforcement have dedicated tremendous resources to rooting out and punishing fraud and abuse in health care.  In fiscal year 2015 alone, the federal government recovered nearly $2 billion in settlements and judgments from health care providers under the federal False Claims Act, which does not include recoveries through audits and other administrative avenues.

Moreover, not only are the actions of healthcare providers constantly scrutinized by federal and state auditors

and law enforcement, but also by competitors, commercial insurance companies, private whistle blowers, and the public. Big hospitals and health care entities with “deep pockets” have historically carried the bulk of the liability in government enforcement actions.  But beginning in 2015, the federal government announced a new policy which focuses on holding individuals – particularly individual health care providers – responsible and liable for unlawful conduct. A lot of the laws governing health care fraud and abuse do not require a specific intent to defraud or even actual knowledge of the unlawful nature of the conduct. In fact, one of the major laws governing health care fraud and abuse (the physician self-referral law or “Stark law”) requires no culpable mindset whatsoever.  Accordingly, it is crucial for health care professionals of all types to be aware of the various statutory and regulatory schemes that govern health care billing and to act accordingly.

MORE INFO SOON!

Special Guests:

Scott Grubman

false claims

Jason Marcus

false claims

Tagged With: CW Hall, false claims, Healthcare, healthcare fraud, Law, Medical Association of Georgia, qui tam, Scott Grubman, Top Docs Radio, whistle blower

Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

February 26, 2016 by angishields

Midtown Business Radio
Midtown Business Radio
Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates
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Nexus Research Group
Que Frazier and Kelly Burton talk non-profits
Nexus Research Group
Mellissah Smith, Stuart Sanford, Gilles LaMarche

Nexus Research Group, Social Impact Advisor, Marketing Eye, Mazzone and Associates

We talked non-profit consulting/optimization with Kelly Burton of Nexus Research Group and Que Frazier of Social Impact Advisor, learned about small business marketing through an innovative outsourced model with Mellissah Smith, of Marketing Eye, and talked mid-market M&A and capital resources with Stuart Sanford.

More info coming soon!

Special Guests:

Kelly Burton, Founder of Nexus Research Group

Nexus Research Group

Quinetha “Que” Frazier, President of Social Impact Advisor

Nexus Research Group

Mellissah Smith, Founder of Marketing Eye  

Nexus Research Group

Stuart Sanford, VP at Mazzone & Associates  

Nexus Research Group

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University  youtube logo linkedin_small1  twitter_logo_small-e1403698475314  facebook_logo_small3  smugmug LOGO

Life University

  • Doctor of Chiropractic, Canadian Memorial Chiropractic College
  • Author, The ART of Responsibility, Insight Publishing 2012
  • Certified Six Advisors Coach, Six Advisors Coaching Academy
  • Previous Vice President, Parker College of Chiropractic

Tagged With: CW Hall, debt structuring, financial services, Gilles Lamarche, Investment Services, Kelly Burton, Life University, marketing, Marketing Eye, marketing strategy, Mazzone and Associates, Mellissah Smith, Mergers and Acquisitions, Nexus Research Group, Non Profit, Quinetha Frazier, social impact, Social Impact Advisor, Stuart Sanford, web design

Cash Flow For The Medical Practice – Top Docs Radio

February 22, 2016 by angishields

cash flow
Top Docs Radio
Cash Flow For The Medical Practice - Top Docs Radio
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cash flow
Mr. Cash Flow

Cash Flow For The Medical Practice

I sat down with David Wiener, aka “Mr. Cash Flow” on this week’s episode.  I connected with David first on LinkedIn a few weeks ago.  After learning more about the various ways he is able to help a medical or dental practice recapture revenue that is currently being lost, I knew I needed to have him on the show.

David spent numerous years as a practice manager for a doctor’s office, so he knows very well the challenges these practices face trying to maximize the revenue they get to keep for the care they provide.  With patient out-of-pocket obligations significantly on the rise, physicians are experiencing a corresponding increase in the number of patient balance bills they must collect upon to be paid for their services.

David provides access to a service that for only $12 per claim (instead of a typical % of the amount to be collected), that dramatically increases the success rate for bills collected to over 80% in the first 30-45 days from date of bill.

We also talked about other ways Cash Flow Strategies, Inc., is able to help their medical and dental practice clients drop more revenue to the bottom line.  One such way is to enroll their staff into a wellness program as provided for by the ACA.  Businesses that do so can save as much as $500 per employee per year on the Federal income tax they must pay for each of them.  Additionally, as employees take advantage of these wellness benefits, they tend toward better levels of health, decreasing the company’s expenditure for health benefits.

David also talked about a company he’s partnered with that can help a business change all the lights within the building to LED lights, saving enormous amounts of money on utility bills.  They offer a plan through which the business can pay for the lights over time, with the payments + new utility bills amounting to less than previous utility bills were, providing savings from the first month.

There are several other ways David is likely able to reduce amounts being spent by the business, such as procurement costs for necessary supplies through a competitive group purchasing organization and others.  It is clear that any medical or dental practice can benefit from taking a few minutes to talk with David to determine just how much additional revenue they can capture—all without having to work longer or harder.

Special Guest:

David Wiener, “Mr. Cash Flow”, of Cash Flow Strategies, Inc.

cash flow

Tagged With: consulting, CW Hall, David Wiener, Health Care Radio, led lighting, Mr. Cash Flow, patient balance billing, wellness program

Stellar Consulting Solutions and Orange Theory Fitness

February 18, 2016 by angishields

Midtown Business Radio
Midtown Business Radio
Stellar Consulting Solutions and Orange Theory Fitness
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fitness
Sugra Naqvi and Varun Jhanjee talk IT

Stellar Consulting Solutions and Orange Theory Fitness

Today I had the pleasure of talking to Sugra Naqvi and Varun Jhanjee, founders and consultants for the growing boutique technology consulting and staffing firm, Stellar Consulting Solutions, LLC.  I also caught up with CEO/Founder of Orangetheory Fitness, Dave Long to talk about their very effective approach to helping their members achieve a higher level of fitness, regardless of their fitness level when they start.

Varun brings seventeen years of experience beginning as an engineer moving rapidly into the technology field working with several major Fortune 500 companies and has been in the Atlanta area for the past fifteen years.  I

Sugra makes contacting Stellar Consulting Solutions personal….letting potential clients/clients know she is only a click away from a response through any chosen media…a rarity in today’s depersonalized business world.

Our guests are two upwardly mobile entrepreneurs who saw a growing need in the business community: maintaining traction in the rapidly changing world of IT. Using their combined business acumen, they developed Stellar Consulting Solutions to help businesses alleviate the stress and strain of staying current in the IT world; imperative in today’s market.

SCS, LLC specializes in the IT field offering a resource pool of experts to assist on technology projects, provide experienced consultants, and deliver end-to-end recruiting staffing solutions, and the list is only the beginning of what this company can offer. Concentrating on the H2H factor allows Stellar to bring the right solution with the right talent to its clients. Varun feels the importance of not only providing quality IT answers but takes their expertise into the personal realm allowing companies to blend their needs with Stellar to build the perfect profile.

Sugra shared that Stellar Consulting assists those in the job seeking market to connect with companies looking for people to fill sort-term projects, fill full time positions, or fill contract jobs. Because the resource pool for specialized IT professionals is limited, SCS can offer businesses the freedom to concentrate on business while SCS provides quality staffing to respond to the data driven issues that arise daily.

Sugra and Varun also foster diversity in the workplace, as Stellar is a minority business enterprise (MBE). Authenticity matters to SCS. Our guests shared that SCS can bring the personal and the professional into the IT field of constant change and guarantee quality results.

Stellar Consulting Solutions also addresses specialty areas: ERP Systems Database, Social, Mobile Analytics, Cloud Project/Program Managers, Infrastructure technologies to name a few.

A little over a year ago, a long-time friend of mine began talking about Orangetheory Fitness.  I had heard of the fitness concept brand before but as I watched my friend’s physical and personal transformation before my eyes, and heard her rave about her experience with them, I wanted to learn more.

David Long graduated with a degree in Physical Therapy and an MBA from the University of Florida. David has an extensive, successful past as an entrepreneur and visionary. He has had management roles with GNC, Massage Envy VP of Operations, and is Partner and Founder of Orangetheory Fitness.

David has been immersed in personal fitness since he hit the retail scene in 2001 as a Director of Operations with Lifestyle Family Fitness. Reviewing David’s extensive professional background, it is apparent why he again is instrumental in leading the fitness industry to a unique new concept: Orangetheory Fitness.

Orangetheory Fitness combines interval, cardio, and a floor workout into a one hour session. What sets this concept apart is focusing on the individual working out within a community and using a Heart Rate Monitor for each client. Each studio is a “boutique fitness” location. Studios are conveniently located, franchise driven, and staffed with hand-picked experts in a variety of fields. Clients are exposed to a non-intimidating climate, a community, and can quickly blend in, therefore, removing the stigma of being “different” because they are newbies, walked in from a sedentary life style or have no clue about the world of physical fitness.

Personal is a key word at Orangetheory Fitness. Someone can go from zero experience in working out or be a seasoned fitness buff. No one is competing with anyone else: an important component to individuals hesitant to even walk into a fitness location.

Orangetheory Fitness empowers members to have more control over their effort level by having clients wear a Heart Rate Monitor (HRM) to track progress while working out. We have all heard “Get that heart rate up!”, but Orangetheroy Fitness makes tracking the heart rate an active component. Clients work toward a target zone that stimulates metabolism, increases energy, promotes extra calorie burn for up to 36 hours post-workout.

Clients WANT to return to the Orangetheory Fitness studio; the dread, lack of visible results, and overly aggressive tactics are gone. Simply stated: it works.

You can hear Dave Long’s Orangetheory Fitness interview on its own below:

Special Guests:

Sugra Naqvi, Vice President of Sales, Stellar Consulting Solutions  twitter_logo_small  linkedin_small1

Zydexo

  • BS, Sociology, Georgia State University
  • BS Nutrition Sciences, Kaplan University
  • Active Wellness/Lifestyle Coach
  • Fluent, Urdu/Hindi

Varun Jhanjee, SVP, Stellar Consulting Services  linkedin_small1

fitness

  • BS, Electronics, University of Pune
  • Former Senior Programmer Analyst, Microtek International
  • Previous Development Lead, CAD Images, Government of India
  • Fluent, Hindi, Punjabi, English

Dave Long, CEO/Founder, Orangetheory Fitness  linkedin_small1  twitter_logo_small  facebook_logo_small3  youtube logo  instagram-logo-transparent-png-i11 (16x16)  Pinterest-logo  

Fitness

  • BS, Health Science/Physical Therapy, University of Florida
  • MBA, Management, University of Florida
  • Developer and Owner, European Wax Centers
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