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MAG’s MEP 401(k) – Top Docs Radio

February 12, 2016 by angishields

Top Docs Radio

MAG's MEP 401(k) - Top Docs Radio

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MAG's 401(k) — Kevin Rainwater talks MAG’s 401(k) plan

MAG’s MEP 401(k)

We continue our series with Medical Association of Georgia, hosting Kevin Rainwater of Atlanta Capital Group to learn about MAG’s MEP 401(k) plan. Kevin Rainwater is a managing partner with Atlanta Capital Group, specializing in retirement planning.

Kevin began his career in the financial services industry more than 16 years ago. He has a passion for helping employees, executives and business owners reach their retirement goals. Kevin provides investment and plan advisory services to companies and individuals throughout the nation.

He relies on his extensive knowledge of qualified plan design and investment offerings to provide business owners and participants with the most competitive retirement plan option available.

MAG member practices can save time and money and retain employees by participating in a MAG-sponsored 401(k) retirement plan that’s available through the Atlanta Capital Group and Transamerica.

The MAG 401(k) Plan is treated like one large plan from a government Form 5500 reporting standpoint. The result is a 401(k) plan with competitive investments, outstanding service, and someone else doing a majority of the plan maintenance leg work. With more than 7,800 members, MAG offers a large, unified plan.

When you utilize the MAG 401(k) Plan, you have all of the advantages and flexibility of a stand-alone plan, while avoiding the expenses and administrative headaches associated with sponsoring a stand-alone plan.

Member benefits include cost savings on the investments; No individual Form 5500 reporting; Minimal plan maintenance; Flexible plan features, including safe harbor; Roth and profit sharing; Customizable 401(k) plan design options involving eligibility, matches, and vesting schedules; No audit at member level.

By participating in the MAG 401(k) Plan, virtually all of the administrative tasks can be offloaded from the practice to Transamerica, ACG, and MAG.

Special Guest:

Kevin Rainwater, Partner, Atlanta Capital Group

BS, Marketing, University of Alabama
Previous Regional Sales Director, First Mercantile
Former Director, National Accounts, The Standard

Chiropractic

February 9, 2016 by angishields

Midtown Business Radio

Chiropractic

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Chiropractic

On this week’s episode we featured 2 Life University alumni from the world’s largest school for doctors of chiropractic. Dr. Matt Germain and Alyce Smith from Back to Balance Wellness Centers joined us in the studio to talk about integrity and chiropractic care.

Matt explained how the holistic nature of chiropractic care appealed to him and drew him into become a DC. In speaking with him it’s clear he takes what he does as a provider of health care very seriously. And he understands his role is a facet of what is often a multi-specialty approach to regain or maintain wellness.

We talked about how it is important to him to take time to really get to know the full health picture of a patient and what their individual goals are for evaluating progress. Matt expressed how he understands that in some instances, another type of care provider might be the best alternative for them or in others, be adjunctive to his treatment.

Alyse and Matt shared their views that regular chiropractic care, delivered by a clinically-driven DC, can help optimize one’s health through routine follow-up and occasional treatment to maintain maximal health and function of the body. One way this is achieved is by addressing proper alignment of the skeletal structure, particularly the spine and others that lie along neural pathways, as misalignment can cause impingement of nerves, affecting muscle or organ function.

Both my wife and I have been patients of Dr. Germain, having experienced both chiropractic care and their professional massage therapy services as well. I can say Matt certainly lives what he described in our interview, having taken much time to interview me about what I was experiencing and taking care to explain what his recommendations were for care.

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University

Doctor of Chiropractic, Canadian Memorial Chiropractic College
Author, The ART of Responsibility, Insight Publishing 2012
Certified Six Advisors Coach, Six Advisors Coaching Academy
Previous Vice President, Parker College of Chiropractic

Matt Germain, DC, of Back to Balance Wellness Centers

Alyse Smith, DC, of Back to Balance Wellness Centers

Dr. Scott Beach – Top Docs Radio

February 9, 2016 by angishields

Top Docs Radio

Dr. Scott Beach - Top Docs Radio

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Dr. Scott Beach

On this week’s show I sat down with interventional cardiologist, Dr. Scott Beach, of Heart & Vascular Care, with offices in Johns Creek, Cumming, and Canton, GA. I’ve known Dr. Beach for several years through the practice I was working for (Hyperbaric Physicians of Georgia). Our physicians have worked with him on numerous patients’ cases, both sending him folks who needed to have their blood flow to their lower extremities evaluated, as well as providing specialized wound care for patients he and his colleagues occasionally see in their practice.

Dr. Beach share how he enjoys the fact that his relationship with his patients and their loved ones tends to extend over years rather than being short and limited to a procedure or two. We talked about vascular disease and some things both patients and doctors need to think about to get problems identified and treated early.

Scott explained how often, symptoms of developing vascular disease are mild and gradually reduce the patient’s tolerance to activity. In many instances, the patient and their family merely chalk the changes up to “getting older”. That’s dangerous, because it means the blockage of blood flow that’s causing the symptoms continues to grow until a major event occurs such as a heart attack, stroke, or possibly a limb amputation.

We discussed the fact that there are simple, non-invasive studies that can reveal early vascular disease when it’s easier and more-likely-successful to treat with more options to choose from. Additionally, we talked about the fact that having pulses that can be felt on a patient’s foot is NOT an accurate means of determining whether a patient has vascular disease that needs attention in many patients.

Additionally, when patients have a wound on their foot or leg that is healing slowly or not at all, it is very important to know whether blockage of blood flow is contributing to the inability to heal. Too often, these patients go for amputation that could have been readily prevented with one of those non-invasive or minimally-invasive studies he described. For patients with a wound that’s not healing, it is important for them to have a multiple-specialty team of doctors who help with different facets of the non-healing wound. Scott and his colleagues certainly subscribe to this approach and get their patients with limb threatening wounds access to all available experts who can help save their foot/leg.

The value in this multi-specialty approach cannot be overstated when you consider that in diabetics (one of the largest groups who experience vascular disease), the 5 year mortality rate for patients undergoing a below-the-knee amputation is just under 50%. Most patients and many doctors are not fully aware of this risk.

Special Guest:

Dr. Scott Beach, MD, Heart & Vascular Care

EPiC Measures

February 5, 2016 by angishields

Midtown Business Radio

EPiC Measures

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Isha Edwards talks branding and marketing.

EPiC Measures

On this week’s episode I featured Isha Edwards, Founder of EPiC Measures, having met her recently at the Small Business Expo in Atlanta in December. Isha Edwards is a brand-marketing consultant and the owner of EPiC Measures, LLC. Eleven years of marketing and communications experience, coupled with more than two decades of business management acumen, enables Isha to make a C.A.S.E.* for individuals and organizations that major on being distinctly different. Aligning marketing tactics with marketing strategy enables Isha to measure twice and cut once.

Isha has a global perspective on economic development. In her consulting role, she works to maintain the

integrity, productivity and profitability of individuals and organizations. Her client base spans 12 industries and her reach includes the U.S., Europe, South Africa and the Caribbean.

When not managing client assignments, Isha volunteers with Youth Entrepreneurs of Georgia and Georgia DECA. Learn more about Isha here: www.ishaedwards.com

*CASE = Credibility. Awareness. Sales. Engagement. ©

Special Guest:

Isha Edwards, EPiC Measures

Branding & Integrated Marketing and Marketing Strategy Certifications, University of Southern California Marshall School of Business
BS, Business Management, University of Illinois–Chicago
Teacher’s Certificate, Business, Clark Atlanta University
Business Plan Advisor, Youth Entrepreneurs of Georgia
Marketing Advisory Committee Member, DECA Inc.

Georgia Physicians Leadership Academy – Top Docs Radio

February 1, 2016 by angishields

Top Docs Radio

Georgia Physicians Leadership Academy - Top Docs Radio

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Georgia Physicians Leadership Academy

Wednesday 1/27 was Physicians at the Capitol Day for members of Medical Association of Georgia. I caught up with two MAG members who traveled to the capitol to engage with legislators, Dr. Jim Barber, orthopedic surgeon, and Dr. Bill Clark, opthamologist. We talked about the Georgia Physicians Leadership Academy, an educational offering offered by MAG to nominated candidates each year.

More information soon!

Representative Sharon Cooper – Top Docs Radio

February 1, 2016 by angishields

Top Docs Radio

Representative Sharon Cooper - Top Docs Radio

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Representative Sharon Cooper

I hosted MAG CEO/Executive Director, Donald Palmisano, Jr., and Georgia State Representative, Sharon Cooper. We talked about 2016 legislative priorities affecting healthcare in the state. More information soon!

Special Guests:

Sharon Cooper, Rep. Dist 43, Georgia State House of Representatives (R)

MA Education
MSN, Nursing
Authored 2 books on psychiatric nursing
Chair, Georgia Health and Human Services Committee

Donald Palmisano, CEO, Executive Director of Medical Association of Georgia

JD Law, Loyola School of Law
Board of Directors, Physician Advocacy Institute
Medical Payment Subcommitte Member, State Board of Workers’ Compensation
Treasurer, Board of Directors, Physicians’ Institute for Excellence in Medicine
Former Director, Government Relations/General Counsel/Director, GAMPAC

Kevy and CimCo

January 26, 2016 by angishields

Midtown Business Radio

Kevy and CimCo

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Kevy and CimCo

This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity. We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.

After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers. To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach. There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.

The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message. If you are interested in learning more, contact Brooke and her team here.

Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears. Without any experience or real training in how to do so, he set about contacting debtors. It turned out that his approach to this often-difficult conversation made him quite successful at it.

After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.

In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled. His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.

Special Guests:

Brooke Beach, Co-founder/CEO, of Kevy

BA, Public Relations; Journalism, University of Georgia
Former Co-Director, Windstream Communications SchoolsWIN Program
Founder and Chairman of Marketwake

Bill and Diedre Plunk of CimCo Commercial Collections

BS in Education, Minor in Business, Northeastern State University
Former Teacher and Coach, Oklahoma Public Schools
Board Member, River of Praise Ministries

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University

Doctor of Chiropractic, Canadian Memorial Chiropractic College
Author, The ART of Responsibility, Insight Publishing 2012
Certified Six Advisors Coach, Six Advisors Coaching Academy
Previous Vice President, Parker College of Chiropractic

Cryotherapy for Early Stage Breast Cancer – Top Docs Radio

January 22, 2016 by angishields

Top Docs Radio

Cryotherapy for Early Stage Breast Cancer - Top Docs Radio

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Cryotherapy for Early Stage Breast Cancer

On this week’s episode I sat down with award-winning Atlanta-area breast surgeon, Dr. April Speed regarding treatment options for breast cancers, including cryotherapy. She shared what motivated her to enter the medical field as her chosen profession and how she is pleased to have brought her expertise in treating cancers of the breast to a community that has limited access to cancer care.

Dr. Speed discussed the process through which she determines best course of action for treating a worrisome lump of the breast, be that a lumpectomy (removing the lump but leaving the healthy breast tissue), mastectomy (removing the affected breast), or a minimally-invasive approach.

Given the short recovery time of the minimally-invasive option, it is desirable when the tumor type and size fall within established guidelines. In many cases, patients are able to return to work the same day and typically results in less pain for them. One such procedure is the Visica 2 Procedure, made by Sanarus. (Visica 2 is the Treatment system, the Visica Procedure is the procedure.)

This technology allows the breast surgeon to use a small, super-cooled probe that is guided to the abnormal tissue within the breast by imagery. The probe is below freezing, and is used to freeze the cancerous tissue, destroying it. Over time, once the procedure is complete, the destroyed tissue is slowly reabsorbed.

I was pleased to talk about this with Dr. Speed, as she is one of fewer than 10 breast surgeons in the state of Georgia who are able to perform this minimally-invasive, early stage breast cancer treatment.

About Sanarus/the Visica Procedure – In 2001, the Visica® Treatment System was the first system available for cryoablation of fibroadenomas. Since then, our systems have been used to successfully treat thousands of patients. Since 2007, the Visica 2 Treatment System has been used to treat cancer in hundreds of cryoablation-assisted surgeries and dozens of cryoablation-only procedures in clinical trials.

Disclaimer: The Visica 2 Treatment system is FDA-cleared for the ablation of cancerous or malignant tissue and benign tumors. It’s been used in over 5,000 cryo-assisted surgeries and cryo-only procedures.

Special Guest:

Dr. April Speed, MD, Global Breast Health & Wellness Center; Just Breast, LLC

Doctor of Medicine, Morehouse School of Medicine
Residency, MD Anderson Cancer Center
Board of Directors, Susan G. Komen for the Cure
Board of Directors, Southeastern Primary Care Consortium

Digital Marketing with Richard Warner

January 19, 2016 by angishields

Midtown Business Radio

Digital Marketing with Richard Warner

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Richard Warner talks digital strategy

Digital Marketing with Richard Warner

Long-time Georgia media personality, Richard Warner, joined me in the studio this week. He spent over 30 years in front of microphone and camera on TV and radio and was awarded the Career Achievement Award by the Georgia Radio Hall of Fame. He hosted Georgia’s Business on Georgia Public Broadcasting, and served as a business commentator and host for 11 Alive, WSB Radio, and WGST. But he’s not just a successful media talent. He’s also and expert in digital marketing strategy.

In addition to serving as on on-air talent for several decades, talking about business, Richard is also a successful entrepreneur. He founded What’s Up Interactive in 1990, which after transitioning from building a successful information service utilizing then-innovative fax technology, now provides media production, digital strategy, web design, and SEO services.

We talked about some things a business owner needs to be cognizant of regarding their approach to their online presence. With Google’s frequently-updated search algorithms placing ever-more emphasis on relevancy and freshness of content on a site, along with how frequently it’s consumed, linked, and shared, it is very important to have a good strategy for telling a company’s story and sharing useful, topical information to its clients and prospective clients.

Special Guest:

Richard Warner, CEO/Founder, What’s Up Interactive