effective email marketing Archives

Zach Tatum – Market House Creative

March 17, 2025 by Rose

North Georgia Business Radio

Zach Tatum - Market House Creative

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Mastering Marketing: How Small Businesses Can Attract More Customers Without Breaking the Bank

How can small businesses transform their marketing strategy to attract more customers without breaking the bank? That’s exactly what Zach Tatum, co-founder of Market House, a creative agency specializing in branding and digital marketing, discussed on North Georgia Business Radio with host Phil Benelli.

From SEO vs. paid ads to content strategies that boost visibility, Zach shared expert insights to help business owners optimize their marketing efforts without overspending.

Why SEO is the Best First Step

Many small businesses struggle with where to start when it comes to marketing. According to Zach, SEO (Search Engine Optimization) is the most cost-effective strategy because it attracts organic traffic without the constant expense of paid advertising.

🕒 [02:12] – “We like to go after organic traffic. There’s nothing wrong with paid ads, but many businesses forget about SEO and the power of ranking naturally.”

SEO helps businesses show up in search results when potential customers are already looking for their services—without the need for expensive paid ads.

How to Improve Your Website’s SEO

Your website plays a huge role in your business’s visibility, and many businesses don’t realize their websites may be working against them.

🕒 [06:00] – “A lot of businesses think they’re fine because they have a website, but once we run an audit, we often find major issues that are hurting their rankings.”

Zach’s key SEO tips:

✅ Run a website audit to check for issues
✅ Ensure your site has fast loading speeds and is mobile-friendly
✅ Use high-quality content with relevant keywords
✅ Optimize meta descriptions and headings

Why Content is King in Digital Marketing

Zach emphasized that quality content is essential for SEO success. Google prioritizes websites that provide valuable information to users, so businesses should create content that answers common questions.

🕒 [09:19] – “People say, ‘No one’s going to care about my industry or product,’ but the truth is, customers are searching for answers. You just have to provide them.”

✅ Blogs & Articles: Answer industry-related questions
✅ Videos & Podcasts: Repurpose content into multiple formats
✅ Social Media: Share valuable insights to increase visibility

Paid Ads vs. Organic Marketing: Which One Wins?

Should businesses invest in paid ads or focus on organic marketing? Zach believes a blended strategy works best, but businesses shouldn’t rely solely on ads.

🕒 [12:15] – “With a strong organic strategy, businesses get better long-term results. Paid ads work, but SEO provides a better return on investment over time.”

📌 Best approach:

Use SEO to build long-term visibility
Leverage Google and social media ads as a testing tool
Focus on high-value content that attracts and retains customers

The Power of Networking in Business Growth

While digital marketing is critical, Zach stressed the importance of old-school networking for business success.

🕒 [30:56] – “Networking can be intimidating, but it’s essential. You need to build relationships and show up consistently.”

✅ Attend local events and industry meetups
✅ Join business groups or professional associations
✅ Engage in community-based marketing

Final Takeaways: Marketing Success Requires Patience

Zach closed the conversation with a powerful lesson:

🕒 [24:44] – “Be patient. Every entrepreneur wants instant results, but marketing—and business growth—takes time. Stick to the plan, and success will come.”

📌 Key Lessons from Zach:

✅ SEO is the best place to start for cost-effective marketing
✅ Content creation is essential for organic traffic and engagement
✅ Networking remains a powerful tool for business growth
✅ Paid ads work best when paired with an organic strategy

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights of the Show:

[00:31] – How Does the Market See Your Business?

Many business owners focus so much on operations that they neglect their external presence.
Zach Tatum, co-founder of Market House, joins to discuss branding, SEO, and digital marketing.

[01:08] – Meet Zach Tatum & Market House

Zach shares his background and how Market House was founded.
Market House is a creative agency specializing in branding, SEO, social media, and email marketing.

[02:12] – What is SEO & Why It Matters?

SEO (Search Engine Optimization) helps businesses rank in Google searches organically, reducing reliance on paid ads.
Businesses often overlook SEO, which leads to lost opportunities for free website traffic.

[03:19] – SEO vs. Paid Ads: What’s the Difference?

Paid ads (PPC) are like holding up a billboard, while SEO creates authority and brings traffic naturally.
Organic traffic is more sustainable in the long run and often cheaper than continuous ad spending.

[06:00] – Why Every Business Needs a Website Audit

Many businesses believe their website is fine, but SEO audits often reveal broken links, slow speeds, and missing SEO elements.
Google changes its algorithms constantly—businesses should update their websites every 2 years to stay competitive.

[08:56] – How to Choose the Right Keywords for SEO

Businesses must target keywords that potential customers are actually searching for.
Avoid keyword stuffing—Google penalizes overuse of the same terms.
Use semantic keywords (related terms) to improve ranking.

[09:19] – The Power of Content Marketing

Many businesses think they don’t have anything to write about, but customers are searching for information every day.
Example: Window companies should write blogs answering common window-related questions.
Content can be repurposed into blogs, social media posts, videos, and even podcasts.

[12:15] – Why SEO is the Best First Step in Marketing

SEO provides better long-term ROI compared to social media marketing.
Paid ads can work in combination with SEO, but Google prioritizes organic search results.
Social media is valuable, but people often search for businesses on Google first.

[14:37] – The Role of Social Media in Business Marketing

Social media should not be the main marketing strategy but a supporting tool.
Zach uses social media to test content, colors, and messaging before scaling up.
Social media posts don’t directly improve SEO, but shared content can drive website traffic.

[15:41] – The Value of Email Marketing

Many think email marketing is dead, but it remains one of the most effective sales tools.
Email should focus on value (education & entertainment) first, with sales offers coming later.
Proven strategy: Build relationships through email, then introduce offers.

[24:44] – Lessons Learned: The Importance of Patience

Entrepreneurs often want quick results, but business growth takes time.
Zach emphasizes not sacrificing family time for business success.

[30:56] – The Power of Networking in Business Growth

Zach shares how networking was intimidating at first, but it’s essential for growth.
Advice: Focus on relationships, not just business transactions.
Being authentic and serving others leads to organic business opportunities.

[35:09] – Hiring & Scaling: Lessons from Growing Market House

Hiring too fast can hurt a business’s stability—grow at a pace that fits your goals.
Market House initially grew too quickly, leading to an adjustment period.

[38:37] – The Future of Market House

Mission-driven growth: The goal isn’t just profit—it’s helping businesses succeed.
The team at Market House is passionate about marketing and branding.

[40:10] – Where to Learn More

Check out MKT.house for branding, SEO, and marketing services.
North Georgia Business Radio airs Saturdays at 3:00 PM on AM 550 WDUN.

Howard Flint, Ghost Partner

December 19, 2022 by John Ray

North Fulton Business Radio

Howard Flint, Ghost Partner

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Howard Flint, Ghost Partner (North Fulton Business Radio, Episode 591)

Howard Flint, CEO of Ghost Partner joined host John Ray on this episode of North Fulton Business Radio. He discussed why companies need clear messaging to gather leads and to close sales, how most companies are doing email marketing wrong, content which resonates with potential clients, and much more.

North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Ghost Partner

If you have an email customer database, you are sitting on unrealized revenue opportunities. In other words, MORE SALES!

Your current and past customers are your best source for more revenue and increased profitability. When you stay engaged with them through regular email and content marketing, they become REPEAT customers, they buy MORE services from you, and best of all: they REFER you to other customers.

Ghost Partner becomes your CUSTOMER MARKETING partner. We will help you create a strategy that works. Then the Ghost team will execute that strategy every month with success.

Website | LinkedIn | Facebook | Twitter

Howard Flint, CEO, Ghost Partner

Howard Flint is the owner of Ghost Partner. Howard started Ghost Partner in 2007 after he sold his first company, BUZZ Publishing. The Ghost Partner team specializes in custom content, clear messaging for brands, email, marketing, social, and search advertising.

Howard has been married to Canita of I Canita Cake for 33 years and they have three unruly children.

Questions and Topics in this Interview

Clear Messaging
Leads and Sales
Email Marketing
Good Content

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo

September 15, 2020 by John Ray

North Fulton Business Radio

Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo

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Social Media and Email Marketing That Sticks, with Ken Fehner, The Social Gloo (North Fulton Business Radio, Episode 283)

What makes for a great email newsletter? What’s the biggest mistake you can make when you put one together? Ken Fehner, The Social Gloo, joins host John Ray to discuss the ins and outs of effective email marketing and much more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

The Social Gloo

The Social Gloo is an email marketing/social media marketing company. They work with local businesses, start-ups, national and international companies supporting their email and social media needs. The scope of work includes email marketing, social media sites including Facebook management and design, Twitter management and design, LinkedIn management, YouTube video creation & more.

Ken Fehner, Owner, The Social Gloo

Ken Fehner has over 30 years of experience with traditional marketing channels.

Email/Social Media Strategy – Ken. avoids a cookie cutter approach to email and social media. Whether your needs are B2C or B2B he uses proven best practices to get results for clients. He monitors social media engagement so that he can constantly improve social media interaction.

Speaker – Ken also speaks on a variety of topics including “How to Grow Your Business with Social Media and Email.” He has presented dozens of email/social media seminars including the very popular “Be A Facebook Rockstar,” which was an all-day hands-on class where students learn social media best practices for Facebook.

Previous businesses – Ken has worked with I.N. Marketing with almost $10 million in ad revenue generated between 1994 and 2009. He coordinated ad placement and ad creation in 20 key markets for 50+ retail stores. As Owner of Indie Store Radio, he featured new music and music that was exclusive to independent retail stores.

Company Website

Facebook

Twitter

Questions/Topics Discussed in this Show

What is the difference between traditional marketing and social media marketing?
Is email marketing dead?
You are a Constant Contact “Solution Provider.” Tell me more about that.
What is new at Constant Contact? Aren’t they just an email marketing program?
What are some of the common mistakes you see with people doing email marketing or social media?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Stephanie Sokenis, SmallBiz Ally

April 30, 2019 by John Ray

North Fulton Business Radio

Stephanie Sokenis, SmallBiz Ally

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Stephanie Sokenis, SmallBiz Ally

Stephanie Sokenis is the Founder and Owner of SmallBiz Ally. Specializing in assisting new businesses with starting properly, and existing businesses with proactive strategies for remarkable growth, SmallBiz Ally is a small businesses new best friend.

As Accredited Small Business Consultants, their services are reliable and effective, and with the experience of hundreds of consultations, their efforts are always focused on providing a customized strategic road map for clients to meet their objectives and reach their goals.

Dedicated to demonstrating the highest levels of professional integrity, while understanding both the needs and budget of a small business, SmallBiz Ally works to help meet one without exceeding the other.

Whether you are already up and running and unsure what to do next or considering a launch of a new business and feeling overwhelmed, take advantage of a complimentary call to discuss how SmallBiz Ally can help!

For further information, go to https://www.smallbizally.com/ or call (678) 822-3959. For their event calendar, go to https://www.smallbizally.com/events.