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Heartspoken Notes for Genuine Connection | Elizabeth Cottrell

August 13, 2025 by John Ray

Heartspoken Notes for Genuine Connection with Elizabeth Cottrell, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Heartspoken Notes for Genuine Connection | Elizabeth Cottrell
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Heartspoken Notes for Genuine Connection with Elizabeth Cottrell, on The Price and Value Journey podcast with host John Ray

Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143)

In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and life. Drawing from her book Heartspoken: How to Write Notes That Connect, Comfort, Encourage, and Inspire, Elizabeth explains how a single note she wrote to a grieving stranger became a turning point that revealed the profound power of thoughtful communication.

She describes how personal notes stand out in a noisy, digital world, offering a tangible expression of care that people often keep for years. The conversation explores the origins of her “Heartspoken” concept, the four essential connections that form its foundation, and how the practice has grown into a movement. Elizabeth shares practical tips for overcoming common hesitations, such as worries about handwriting, uncertainty about what to say, and fear of saying the wrong thing.

You will hear how to move beyond routine thank-you or sympathy notes and create meaningful, unexpected connections that strengthen relationships. Elizabeth also offers strategies for sustaining the habit, from batching notes to keeping a simple record of what you have sent, and explains why the generosity behind each note benefits the sender as much as the recipient.

As a special gift for you, Elizabeth is offering a free two-page PDF, 10 Powerful Prompts for Business Notes that Connect and Convert. It’s filled with ideas to help you move beyond the standard thank-you and craft messages that truly stand out. Follow this link to download your copy.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • The personal story behind Heartspoken and how a single sympathy note revealed the deep, lasting impact of handwritten messages
  • Why Elizabeth sees personal notes as part of a broader “Heartspoken” movement built on four essential connections: with God, with self, with others, and with nature.
  • How to overcome common barriers such as poor handwriting, lack of confidence in what to say, and fear of saying the wrong thing
  • Ways to go beyond routine thank-you or sympathy notes to create surprising and meaningful points of connection in everyday life
  • How small, thoughtful acts of written encouragement can build trust, strengthen relationships, and open doors in both personal and business contexts.
  • Practical tips for sustaining a note-writing habit, including keeping a simple record, batching notes, and setting realistic goals
  • The mutual benefit of generosity in communication, where both sender and recipient gain value from the exchange

Topics Discussed in this Episode

HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire by Elizabeth Cottrell00:00 Introduction and Guest Introduction
02:41 Elizabeth Cottrell’s Background and Book
04:10 The Power of Personal Notes
06:55 Heartspoken Movement and Its Impact
16:20 Overcoming Hesitations in Note Writing
26:54 Expressing Sympathy: Finding the Right Words
28:59 The Power of Empathy and Compassion
29:40 Heartspoken Notes: Hugs by Mail
30:29 Avoiding Common Pitfalls in Sympathy Notes
32:32 The Swipe File: Collecting Beautiful Phrases
33:30 Using AI to Enhance Your Writing
34:17 Notes as a Public Gratitude Journal
36:48 The Therapeutic Power of Helping Others
38:46 Keeping a Record of Your Correspondence
42:07 Setting and Achieving Note-Writing Goals
47:02 The Generosity Mindset in Business
48:44 Connecting with Elizabeth Cottrell
50:06 Final Thoughts and Special Offers

Elizabeth Cottrell

Elizabeth Cottrell
Elizabeth Cottrell

Elizabeth H. Cottrell—writer, award-winning author, and speaker—has long been a business and nonprofit leader in the Shenandoah Valley and the Commonwealth of Virginia. When she was elected to the board of trustees of First Bank/First National Corporation in 1992, she was the first female board member in its almost 100-year history, and since 2016, she has been its first female Board Chairman. Her book HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire, published by Koehler Books in 2022, launched the #HeartspokenMovement and created a ripple effect among note writers and sales professionals.

Elizabeth’s circuitous career has taken her from published leprosy researcher to stay-at-home mother, to community activist and leader on nonprofit and corporate boards, to ham radio operator, to freelance writer/editor and blogger at Heartspoken.com.

Above all, she is a connector and encourager whose writing explores the four essential connections of the Heartspoken Life: with God, Self, Others, and Nature. Her expertise and passion for note writing in her 2022 book come at just the right time to touch a pandemic world desperately in search of connection. Elizabeth is the right person at the right time to help readers find their own heartspoken voice and learn to harness this powerful tool for nurturing their most precious relationships.

Elizabeth is an idea curator, sharing inspirational, interesting, and educational ideas from her own eclectic reading and harnessing them through her writing in pursuit of her own Heartspoken Life. She invites her readers along for the ride.

Website | LinkedIn | Amazon

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 880 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: client relationships, client service, compassion, connections, Elizabeth Cottrell, empathy, handwritten notes, Heartspoken, Heartspoken life, Heartspoken notes, John Ray, personal notes, relationships, The Price and Value Journey

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks

March 26, 2025 by John Ray

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks, on The Price and Value Journey with host John Ray
North Fulton Studio
The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks
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The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks, on The Price and Value Journey with host John Ray

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126)

In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a shy retail worker to a skilled sales professional, emphasizing the importance of mindset, gratitude, and empathy in sales. The discussion delves into effective follow-up strategies, overcoming mindset blocks, and the essential role of daily affirmations and gratitude in maintaining a positive sales mindset. Jacob also introduces his “Delete and Dominate” strategy to handle negative client interactions and underscores the value of retail lessons for professional service providers. This episode is packed with actionable insights for anyone looking to enhance their sales approach and mindset.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Jacob Hicks

Jacob Hicks, Sales and Success Coach, on the Price and Value Journey with host John Ray
Jacob Hicks

Jacob Hicks is an exceptional Elite Success Coach dedicated to helping individuals build a satisfied and full life. As a certified Elite Coach, Jacob collaborates with leaders, professionals, and entrepreneurs, guiding them towards clarity and success in both their personal and professional lives. His coaching philosophy centers on empowering his “Coaching Allies” to discover optimal strategies for business and personal fulfillment.

Jacob’s approach involves creating goals, developing actionable plans, and executing those plans effectively. Through weekly one-hour calls and supplementary exercises, Jacob provides ongoing support and accountability to his clients. His passion for coaching is evident in his commitment to helping individuals gain clarity and construct actionable plans to realize their aspirations.

With a background in sales since 2014, Jacob has consistently achieved remarkable results across various industries. His track record includes surpassing goals, setting records, receiving awards, and effectively leading teams. This experience informs his coaching practice, allowing him to offer valuable insights into sales strategies and mindset. Jacob’s expertise in sales and coaching has been recognized in various contexts, making him a trusted advisor for those seeking to enhance their performance.

Beyond his professional pursuits, Jacob is committed to continuous personal growth. He is an avid reader, a self-taught piano player, and an investor. His passion for learning extends to travel, having explored extensively throughout the United States and the world. Jacob’s travels have also led him to engage in mission work in Liberia, demonstrating his commitment to making a positive impact beyond his coaching practice. This blend of professional expertise and personal growth makes Jacob Hicks a standout figure in the field of success coaching.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and an Overview of Jacob Hicks
01:21 Jacob Hicks’ Sales Journey
03:24 The Importance of Follow-Up in Sales
06:24 Providing Value in Follow-Ups
17:27 Lessons from Retail for Professional Services
20:46 Mindset in Sales
22:21 Morning Affirmations and Gratitude
23:11 Experimenting with Affirmations
24:21 The Power of Gratitude
26:15 Common Mindset Blocks in Sales
28:38 Empathy vs. Sympathy in Sales
29:46 “Delete and Dominate” Strategy
36:54 Effective Follow-Up Strategies
40:40 When to Hire a Sales Coach
42:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: affirmations, empathy, gratitude, Jacob Hicks, John Ray, mindset, Sales, sales coach, The Price and Value Journey

2024 HR Technology Conference & Exposition in Las Vegas

October 1, 2024 by Mike

The world’s leading and longest-running event on HR innovation, the Human Resource Executive HR Technology Conference & Exposition, was held at the Mandalay Bay Convention Center in Las Vegas from September 24-26, 2024. Attendees learned about the latest technologies designed to support HR and business success.

Gwinnett Business RadioX partnered with Riptide, LLC to interview dozens of cutting-edge HR tech professionals live at the conference.

AARON DELGATY

Practice Leader of Experience

TSC

https://businessradiox.com/wp-content/uploads/2024/09/1AaronDelgaty-TSC.mp3

 

LIZA MANALO-MAPAGU

President and CEO

Aseametrics

https://businessradiox.com/wp-content/uploads/2024/09/2LizafromPhilipinesAssiametrics.mp3

 

KYLE DAQUANNA

Director of Business Development

Empathy

https://businessradiox.com/wp-content/uploads/2024/09/3KyleDaquanna-Empathy.mp3

 

ALEXANDRA LEVIT

Founder/Chief Executive Officer

Inspiration at Work

https://businessradiox.com/wp-content/uploads/2024/09/4AlexandraLevit-InspirationatWork.mp3

 

LEIGH GOGGINS

Vice President of Sales

MHR

https://businessradiox.com/wp-content/uploads/2024/09/5LeighGoggins-MHR.mp3

 

REAGAN EVANS & BRENDAN NUESSLE

Chief Revenue Officer & Senior VP of Sales

PrimePay

https://businessradiox.com/wp-content/uploads/2024/09/6ReaganEvansBrendanNuessle-PrimePay.mp3

 

SID KHAITAN

Senior Product Marketing Manager

Beekeeper

https://businessradiox.com/wp-content/uploads/2024/09/7SidKhaitan-Beekeeper.mp3

 

JULIE GOFF

Chief Operating Officer

HireBrain

https://businessradiox.com/wp-content/uploads/2024/09/8JulieGoff-HireBrain.mp3

 

CEANEH ALEXIS

Founding Partner

Catapaultt

https://businessradiox.com/wp-content/uploads/2024/09/9CeanehAlexis-Catapaultt.mp3

 

MARSHALL TAYLOR

Business Development Consultant

Work Shield

https://businessradiox.com/wp-content/uploads/2024/09/10MarshallTaylor-Workshield.mp3

 

OM ANAND

Co-Founder/Chief Executive Officer

Bindbee

https://businessradiox.com/wp-content/uploads/2024/09/11OmAnand-Bindbee.mp3

 

ANDREW KERR & NEIL STEPHEN

Business Development Manager & Marketing Manager

FitFirst Technologies

https://businessradiox.com/wp-content/uploads/2024/09/12AndrewKerrNeilStephen-FitFirst.mp3

 

CORY KIRK

Business Developer

Accio Data

https://businessradiox.com/wp-content/uploads/2024/09/13CoryKirk-AccioData.mp3

 

HOPE MORLEY

Chief of Staff

KudoBoard

https://businessradiox.com/wp-content/uploads/2024/09/14HopeMorley-KudoBoard.mp3

 

JO MILLS

Co-Founder/President

Fuel50

https://businessradiox.com/wp-content/uploads/2024/09/15JoMills-Fuel50.mp3

 

MICAH HARBISON

Business Development Account Executive

Verified Credentials

https://businessradiox.com/wp-content/uploads/2024/09/16MicahHarbison-VerifiedCredentials.mp3

 

LOGAN RIVENES

Field Marketing Lead: North America

Beekeeper

https://businessradiox.com/wp-content/uploads/2024/09/17LoganRivenes-Beekeeper.mp3

 

MARK WILBUR

Chief Executive Officer

fpSolutions

https://businessradiox.com/wp-content/uploads/2024/09/18MarkWilbur-fpSolutions.mp3

 

MARK FITA

Vice President of Global Product & Implementation

PeopleScout

https://businessradiox.com/wp-content/uploads/2024/09/19MarkFita-PeopleScout.mp3

 

SHAN PARSAN

Director of Sales

Jobma

https://businessradiox.com/wp-content/uploads/2024/09/20ShanParsan-Jobma.mp3

 

CARINA CORTEZ

Chief People Officer

Cornerstone

https://businessradiox.com/wp-content/uploads/2024/09/21CarinaCortez-Cornerstone.mp3

 

ANJUL KATARE

Chairman/Founder

MySalesDialer

https://businessradiox.com/wp-content/uploads/2024/09/22AnjulKatare-MySalesDialer.mp3

 

About Riptide, LLC

Riptide, LLC brings 30 years of business background in technology, operations and sales strategy to the small to medium to growing sized business owner across Georgia and the Southeast. Riptide, LLC works closely with you to discuss what aspects of your business are going well, and where you could deploy better infrastructure, sales processes, and business operations. They help lay the groundwork for strong revenue growth for your company year over year. Riptide, LLC and their team focus and succeed in helping you and your product rise above the noisy marketplace, and position you for growth versus your competition.

About the HR Technology Conference & Exposition

The Human Resource Executive HR Technology Conference & Exposition has helped tens of thousands of HR professionals make smarter and better-informed decisions regarding their organization’s HR technology investments with a world-class educational program. Founded in 1997, the conference’s annual fall event is the longest-running in-person event dedicated to the HR technology industry and features the world’s largest expo showcasing innovative HR technologies, exciting demonstrations and a startup competition. Expanding on the success of the in-person event and due to the constant growth of the industry, in 2020, the HR Technology Conference & Exposition began hosting an online event to complement its internationally recognized on-site event and bring the community together more often.

 

Tagged With: 2024 HR Technology Conference & Exposition, Aaron Delgaty, Accio Data, Alexandra Levit, Andrew Kerr, Anjul Katare, Beekeeper, BindBee, Brendan Nuessle, Carina Cortez, Catapaultt, Ceaneh Alexis, Cornerstone, Cory Kirk, empathy, Fitfirst, fpSolutions, Fuel 50, heather dean, HireBrain, Hope Morley, hr tech, hr tech conference, hr tech expo, Inspiration at Work, Jo Mills, Jobma, Julie Goff, KudoBoard, Kyle Daquanna, Leigh Goggins, Logan Rivenes, Mark Fita, Mark Wilbur, Marshall Taylor, MHR, Micah Harbison, MySalesDialer, Neil Stephen, Om Anand, PeopleScout, primepay, Reagan Evans, riptide llc, riptide marketing, Shan Parsan, Sid Khaitan, TSC, Verified Credentials, WorkShield

Workplace MVP: Robyn Smith, Jackson Healthcare

August 25, 2022 by John Ray

Jackson Healthcare
Minneapolis St. Paul Studio
Workplace MVP: Robyn Smith, Jackson Healthcare
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Jackson Healthcare

Workplace MVP: Robyn Smith, Jackson Healthcare

Robyn Smith, Executive Vice President of Human Resources for Jackson Healthcare, was the Workplace MVP on this episode. Robyn detailed the challenges Jackson Healthcare has faced throughout the pandemic and those that are ongoing, and the steps her company took to support the mental and physical well-being of its associates. She and host Jamie Gassmann discussed the creative solutions Jackson Healthcare has implemented, including virtual events, in-person events when they returned to the office, support for the challenges associates may be facing, the need for empathy, and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Jackson Healthcare

The Jackson Healthcare companies provide healthcare systems, hospitals, and medical facilities of all sizes with the skilled and specialized labor and technologies they need to deliver high-quality patient care and achieve the best possible outcomes — while connecting healthcare professionals to the temporary engagements, contract assignments, and permanent placement employment opportunities they desire.

Headquartered in metro Atlanta, they’re powered by more than 1,700 associates and over 15,000 clinician providers covering all 50 U.S. states.

Their mission is to improve the delivery of patient care and the lives of everyone we touch. This includes the patients, clinicians, and healthcare executives they work with through their companies every day, as well as their communities, the nonprofit organizations they support and each associate who is part of their family.

Company website | LinkedIn | Facebook | Twitter

Robyn Smith, Executive Vice-President of Human Resources, Jackson Healthcare

Robyn Smith, Executive Vice-President of Human Resources, Jackson Healthcare

As executive vice president of human resources, Robyn Smith brings more than 25 years of experience to her role leading Jackson Healthcare’s corporate HR team. In her position, she sets strategy for talent acquisition, benefits, training and development, career pathing, succession planning, compensation, reward programs, and workplace policies. Since joining the organization, she has been a driving force in expanding its extensive associate professional and well-being offerings. During her tenure, Jackson Healthcare became Great Place to Work certified, has appeared in consecutive years on Fortune’s Best Workplaces in Healthcare and debuted as a Best Workplace for Women and Best Workplace for Millennials.

In 2020, Robyn received the “Great Place to Work For All Leadership Award” – and on the speaker circuit, she addresses wellness and culture topics at various events each year. She serves on the board of Connections Homes, is active in Peer 150’s Human Resources Group and Atlanta CHRO leadership, and volunteers with Open Hand Atlanta and Junior Achievement.

Robyn joined Jackson Healthcare following a successful HR career in the enterprise software space and in national healthcare and staffing firms. She is a graduate of Kennesaw State University and serves on the board of Coles Business School.

LinkedIn

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:23] Hi, everyone. Your host, Jamie Gassmann, here and welcome to this episode of Workplace MVP. Since early 2020 and now into 2022, the workforce and work environments continue to experience shifts and changes. And that shifting and changing, for some, continues at a rapid or frequent pace. And some industries, such as healthcare, are experiencing shortages of staff and a limited candidate pool. While other industries are experiencing a delayed great resignation or, as some have called it, a reshuffle.

Jamie Gassmann: [00:00:56] Disruption has become a constant in our workplaces, resulting in leaders having to take a closer look at the support and resources they’re making available to employees. The workforce is not the same as it was pre-pandemic. Their view on work-life balance has shifted. Their expectations of their employer have grown. And what they need for support from their work life is different than what they would have needed pre-pandemic.

Jamie Gassmann: [00:01:22] How can employers keep up with the changes and move to a work environment employees can thrive in? How can they be creative to ensure the resources and tools they are making available to employees feels a value and appreciated?

Jamie Gassmann: [00:01:34] Well, joining us today to share the out-of-the-box resources and tools her workplace has put into place for their workforce is Workplace MVP and Executive Vice-President of Human Resources at Jackson Healthcare, Robyn Smith. Welcome to the show, Robyn.

Robyn Smith: [00:01:50] Great. Thank you. It’s so wonderful to be with you today, Jamie. Thanks for having me.

Jamie Gassmann: [00:01:55] Yeah. We absolutely appreciate you being on. And I just want to start out by having you kind of walk us through your career journey, share with us how you got into H.R. and kind of that journey you’ve taken to becoming the Executive Vice-President of Human Resources at Jackson Healthcare.

Robyn Smith: [00:02:11] Sure. So, when I graduated from college, I always knew that I wanted to be in human resources. My mother was in human resources, and I loved people, so I thought that would be a great career for me. So, I started out my career in the staffing industry, and then I moved from there into the medical field and worked for a large physician group here in Atlanta doing a lot of merger and acquisition work. And then, I moved to an international publicly traded software company, and I had a large international team and we were in 17 different countries, so that was a wonderful experience.

Robyn Smith: [00:02:56] Then, the opportunity at Jackson Healthcare came up and I just thought, what a great match for me having the staffing industry experience, having the medical industry experience, and then having software and high tech experience. So, to me, it was the perfect marriage.

Jamie Gassmann: [00:03:15] Yeah, it sounds like it. And so, talk to me a little bit about what Jackson Healthcare does. What does it provide your clients with?

Robyn Smith: [00:03:22] Jackson Healthcare is a family of highly specialized healthcare, staffing search and technology companies. The mission is to improve the delivery of patient care and the lives of everyone we touch. Our companies provide hospitals and healthcare systems with the labor and technologies they need to deliver high quality patient care and achieve the best possible outcomes, while also connecting healthcare professionals to employment opportunities that they desire. Each year, we help thousands and thousands of healthcare facilities serve more than ten million patients across all 50 states.

Jamie Gassmann: [00:04:04] Wonderful. And so, looking at kind of the conversation you and I had before, your organization, you’ve seen a lot of growth over the last few years, even before COVID. And I think you’ve even had some even more growth since COVID. So, can you talk a little bit about what that growth has looked like and the impact that’s had in your role at Jackson Health?

Robyn Smith: [00:04:27] Sure. You know, being in the healthcare industry, the needs have been more and more, especially over the last two years specifically. And our business continues to grow. And I’ve been blessed to work for an organization that continues to grow. Since I’ve been here, Jackson has tripled in size. And so, what it means for our people, it’s just wonderful to see them grow and learn new things and new skills and prosper and share that. And we’re continuing to grow because healthcare is not going away. And if anything we’ve learned in the last couple of years, is, it’s at the forefront of everything.

Jamie Gassmann: [00:05:13] Yeah. And, you know, when I start these conversations with a new guest, I’m always looking at areas that really inspire passion and get you excited about the work that you do in kind of driving these conversations. And when we were talking in our pre-show call, you talked about being really proud of the work that your team has done. And there’s a lot of great work that you shared, and we’re going to be touching a lot on it as we kind of move through the show. But tell me a little bit about the work that you’re most proud of with your team. Let’s talk a little bit about that.

Robyn Smith: [00:05:50] Sure. I am unbelievably proud of our people, and our clinicians, and our physicians that we put to work each and every day. A lot of our associates and clinicians worked around the clock. And our people worked to deploy physicians and nurses to the frontline. They were actually saving lives. These were unprecedented times. And they continue to go above and beyond to help the physicians and the clinicians get to where they needed to be to help their coworkers. Everyone leaned into the process and they worked quickly to pivot from what maybe their normal day to day job was.

Robyn Smith: [00:06:34] We found new ways to meet ongoing needs and growing needs. A few examples of this is that we had receptionists, and because the business closed for a couple of months, we cross trained them to credential clinicians and put more and more clinicians out to work on the frontlines. And other associates took on multi-specialties in the healthcare arena so that they could ramp up quickly and get more clinicians to work to care for more patients.

Robyn Smith: [00:07:09] And then, our frontline workers, they were just amazing. They worked shift after shift, overtime, just helping when the pandemic hit its peak. Not complaining. They are our unsung heroes and we owe so much to them.

Robyn Smith: [00:07:31] Our mission is to improve patient care and the lives of everyone we touch. We met our mission on patient care and pivoting to saving patient’s lives each and every day. And during COVID, we really saw the impact of all this great work that was going on.

Robyn Smith: [00:07:49] Some of the things we did, we were first to set up an emergency department outside of a hospital in the epicenter in Georgia, which the outbreak was in Albany. We set up the World Congress Center for Overflow from hospitals for more patients. We set up drive-thru vaccine centers. All of these things have never been done, so we are learning and deploying and executing at real time each and everyday.

Robyn Smith: [00:08:20] The word proud does not do it justice for all of our people and everything that they have done. Their unyielding dedication and commitment to taking care of patients and saving lives has been unprecedented.

Jamie Gassmann: [00:08:35] Wow. That’s just really impressive. And the innovation, and the project management, and the kind of forward thinking and the immediate thinking that you had to do during that time to pull that off is is absolutely impressive. I can see where it’d be something you’d be proud to say you were a part of and able to support. That’s incredible.

Jamie Gassmann: [00:08:58] And so, looking at it and in addition to that, I mean, all the great work that your employees were doing as an organization, you were all so heroic in being able to put some amazing benefits in place to support your employees so that you could keep them helping with that by giving them aid for the school.

Robyn Smith: [00:09:22] I think you said that you brought in some tutors for the children for the schoolwork. And then, you had daycares that were shut down. Can you talk through the educational and childcare resources that you did put in place for your employees, that support that you gave them to kind of lift that strain off of them as they were navigating that so that they could stay focused on supporting patients.

Robyn Smith: [00:09:51] Sure. Sure. You know, when the pandemic first started, things were changing daily, sometimes hourly. And we realized very quickly that we really needed to lean in and help our associates and their families.

Robyn Smith: [00:10:07] So, what we did is we added part-time and drop in hours at our onsite childcare center. We had some extra space available, so that’s where we set up little pods so they could bring in tutors to help. There was a cluster of three or four or six students that they could learn, of course, social distancing. But the cubes were set up enough that they could do that, that they could help each other.

Robyn Smith: [00:10:39] We deployed teachers into associates’ home from our childcare center, which had never been done in the history of that company. So, we really worked hard to get that done because we needed to continue to deploy clinicians and physicians to the frontline. Our people still needed to work but their kids needed to be taken care of. We reserved spots at distant learning centers for older students so that they could continue to learn and be in a safe environment.

Robyn Smith: [00:11:10] We did Zoom calls to engage children who were home. There were stories that came out of this. We did story time. We did arts and crafts. We did kids yoga at a specific time every week so the parents could learn to depend on that time that their children would be occupied. So, if they had an important call to be scheduled or something along those lines, that would take care of it for them. We waived tuition and offered reimbursement for added virtual school costs.

Robyn Smith: [00:11:47] You know, nobody could have anticipated any of this. So, our workforce is 70 percent female, so we have a lot of families. And so, it was really important to us to pivot and come up with creative, out-of-the-box ways to think about things and think about it differently.

Jamie Gassmann: [00:12:06] Wow. I know when we talked and I’ve shared this with you, you know, I have school-aged children and I was that working mom juggling. And, of course, my spouse was home as well. But juggling that schoolwork, and learned very quickly that was not my calling to be a teacher. I do have a whole new level of appreciation for that job.

Jamie Gassmann: [00:12:31] But just the thought of having that lift, it brought back memories to me of navigating that. And then, I teared up just thinking of how wonderful that had to have been for the employees to be able to have that lift off their shoulders and they could just focus on their work. So, kudos to you. I think that’s absolutely impressive and amazing.

Robyn Smith: [00:12:53] Thank you.

Jamie Gassmann: [00:12:54] So, additionally, in your tenure at Jackson Healthcare, you had a clinic put onsite. So, I know you talked a little bit about the clinical resources that you’ve had onsite, but you put a clinic onsite, how did that help with supporting your employees during the highest point of COVID outbreak? And even now, what are you experiencing by having that clinic put onsite? How does that come to fruition of this support system that you probably maybe didn’t think of when you initially had the idea of putting that onsite?

Robyn Smith: [00:13:24] That’s absolutely correct. We put the clinic in a few years ago, and the onsite clinic, it provides both primary and preventive care to our associates and their families. So, as we pivoted into COVID and not knowing what we were dealing with everyday and, not only finding it difficult to get into the hospitals, but some doctor’s offices even closed.

Robyn Smith: [00:13:52] And so, we made a conscious decision early on that we wanted a safe place for our associates and their families to come that was non-COVID, if you will, so they could continue to get their prescriptions filled for their maintenance meds. If they had something other than COVID, they could come and they could be treated. And they were familiar with the staff. And so, even when the office closed for just a couple of months, the utilization on the clinic stayed up around 85 percent, which is just unheard of. And so, those clinicians came in everyday to serve our population.

Robyn Smith: [00:14:37] We also offered 24/7 telemedicine services. The clinic had to pivot to some telemedicine services, and they would do COVID diagnosis over telemedicine so that they could keep seeing the other patients in the actual clinic itself. And this allowed the associates and their families to connect with the physicians from home. And so, I think it really propelled the telemedicine journey forward.

Robyn Smith: [00:15:13] We were very purposeful not to provide COVID testing in the clinic. I bet I got that question everyday, why don’t we have COVID testing. And once again, it was because we wanted a safe place for our associates and their families to get continuous, ongoing care during the time when options were very, very limited.

Robyn Smith: [00:15:35] And then, when the vaccine came out, we started offering the Moderna vaccine to associates and their families, as well as the boosters. So, that was the only thing that we pivoted on with COVID is to help them, because in the early days, it was hard to get the vaccine. So, we were constantly looking at different things that we could do to provide more services to our associates and their families.

Jamie Gassmann: [00:16:03] And has putting that in place and kind of keeping it as a clinic that people can go to that’s non-COVID, has that helped to keep your utilization of it up at this point now too? I mean, did it create kind of knowledge of it?

Robyn Smith: [00:16:22] Yes. Yeah. So, it stays around 80 to 85 percent. It’s probably one of the number one benefits that we have here on campus, because there’s just such value. And we have a partnership with a local pharmacy, so if the physician or the clinician write a prescription, they can get a same day delivery of their prescription. So, it’s not like they have to leave work and go out and pick it up because that takes a lot of time to do that. And sometimes if they’re really busy, they’ll deliver twice a day so that they’re getting the medications that they need.

Jamie Gassmann: [00:17:06] Wow. So, there’s been other creative and out-of-the-box measures that you’ve put in place to show support for your people. So, can we talk about some of those approaches? I know some of them was like therapy dogs, counselors onsite, a COVID response team. You also were prepping your managers. Can you dive into a little bit of some of these other out-of-the-box measures that you’ve done?

Robyn Smith: [00:17:30] Sure. Sure. So, we also have an onsite fitness center, so we reopened that as soon as we possibly could with limited availability and COVID-19 protocols put in place to provide the associates with the opportunity to safely exercise. Because if you think about it, everything was shut down. And so, part of our philosophy is mind, body, and spirit, and working out is part of that as well.

Robyn Smith: [00:17:59] We added some emotional wellbeing webinars, and we broke it up. We did one for the associates to talk about what issues they may be addressing. We had our onsite counselors actually do this via Teams call and answer any questions that they might have. And then, we also had a session for the managers. Because these were unprecedented times, how do you manage through all of this? How do you support your associates? And so, the counselors really speaking towards that and helping them.

Robyn Smith: [00:18:40] And we also did recorded webinars with local and national experts on topics ranging from stress management and emotional wellbeing tied to nutrition and physical health. And how parents can help their children receive better emotional support and health during this pandemic.

Robyn Smith: [00:19:02] So, there were multiple layers in there, and we just kept our pulse on it through spot surveys and kind of seeing how people were actually doing to see if we needed to add more sessions or we needed to pivot to a new topic.

Robyn Smith: [00:19:20] The executive team, we met every morning to talk about, “Okay. What’s going on today? What do we need to address today?” We also reimagined our Jackson Healthcare University, which included traditional professional development, leadership training, networking, and cultural awareness, sensitivity curriculum to better serve our associates during the pandemic. So, we moved everything to virtual and on demand. And we saw participation rate increase of up to 16 percent compared to other years. So, they were hungry for the knowledge and so we just needed to pivot and get it to them in a means that they could digest it.

Robyn Smith: [00:20:06] We also recognized the need to help our associates stay emotionally connected during the physical separation. We — our traditions. We launched virtual events and activities. We had a virtual Halloween costume contest, and we judged it, and gave away awards that we later sent to people’s homes online. We had virtual holiday decor. We did Zoom pictures with Santa, that was very creative. So, we were constantly looking at what was in our normal DNA and how could we adapt it to our associates.

Robyn Smith: [00:20:54] Also, our associates worked diligently from the onset of the pandemic to help ensure that our healthcare professionals were mobilized nationwide to provide critical lifesaving care for patients suffering from COVID-19. We looked at ways to say thank you and show appreciation for one another. And in recognition of the work our associates were doing to fight against the pandemic, we mailed a COVID-19 response team item to them. They can have a hat or a t-shirt or some type of memorabilia. And it was neat because on a lot of the Zoom or the Teams calls, they would be wearing their memorabilia very proudly that they were part of that COVID response team.

Robyn Smith: [00:21:43] We held town hall meetings with one of our physicians, the medical director from our onsite clinic. And he answered a lot of the science behind COVID because things were changing rapidly, you know, when we were thinking about coming back. Why do we have to wear masks? What’s the purpose of a mask? Why do we have to quarantine? And then, when the vaccine came out, well, what’s the best vaccine? Why do we need the vaccine? Which is constantly ongoing, whatever the flavor of the week might have been. So, we were just trying to educate and adjust for their needs and to help get the latest and greatest out to them. And our medical director was on the frontline. He was also practicing. So, he was giving real life examples of what was going on.

Robyn Smith: [00:22:44] We also decided to set up a privacy officer to report exposures or cases. And we hired a registered nurse to do this because we wanted to take it out of the hands of H.R. or managers because we’re not medical professionals. We actually wanted the nurse making those decisions. So, by August of 2021, we had over 6,000 COVID questions or inquiries that had been answered by the nurse, and she was amazing from that.

Robyn Smith: [00:23:21] Some of the other things, we talked about the Halloween costume contest, we also had an online pumpkin carving contest. So, we just tried to think about things that we could do differently. And this year, we added onsite pet therapy. So, they bring in the dogs and that’s to support the mental and wellbeing of our associates.

Robyn Smith: [00:23:47] Our company also signed the Global Mental Health Pledge through the Society for Human Resource Managers and Thrive Global, reaffirming our long standing commitment to mental health and wellbeing of our associates. And that’s really taken off.

Jamie Gassmann: [00:24:03] Wow. That’s a big list. You’ve done a lot. That’s impressive. In looking at them, you mentioned spot surveys to kind of get a gauge of employees response to that and really identify if there’s other areas that you might need to be looking into. So, how have your employees responded to that support and the continued support? You know, what are you seeing amongst your employees?

Robyn Smith: [00:24:30] Yeah. So, I’d say from my observation, for the most part, it’s been welcomed and positive. You know, when we first started to come back on campus, there were still some fear factor around that. Because, listen, some people had some extenuating medical conditions, and for those that were still unsettled, we made accommodations. There was an accommodation form they had to fill out for the nurse. And if the nurse needed to ask more medical questions, which was totally confidential, we did not have any of that information. Then, the nurse could make a proper call on what they needed.

Robyn Smith: [00:25:09] But we really tried to meet people where they were and what they were experiencing. Because then, all of a sudden, you might have had other family members living with you, other people other than your children that you were having to take care of. So, we were constantly adapting.

Robyn Smith: [00:25:28] But once we got started coming back on campus, we heard more positive feedback because they just missed each other. They missed that connectivity, that human interaction. And our campus was built around collision points just to have an impromptu conversation or an impromptu meeting. And so, a lot of that started to come back after that.

Jamie Gassmann: [00:25:59] Wow. I know. I’m in the office today and I generally am working from home still myself, but being able to be around people, it does make a difference. You know, we had lunch together. It was fantastic. I haven’t done that for a while. So, you really see things that you appreciated about that in office setting when you’ve been out of it for a while.

Jamie Gassmann: [00:26:19] So, we’re going to take a break here and hear from our sponsor. So, Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a leading expert in providing behavioral health support to people and organizations facing disruption and critical incidents. Through our evidence-based interventions, specialized evaluations, and tailored behavioral health programs, R3C promotes individual and collective psychological safety and thriving. To learn more about how R3 Continuum can help your workplace make tomorrow better than today by helping your people thrive, visit www.r3c.com today.

Jamie Gassmann: [00:26:59] So, I know in talking with you in our pre-show call, you talked about a mix of employees, some working from home and some who have come back into the office. And this has kind of just shifted and changed kind of throughout the pandemic. What does your current office mix look like now?

Robyn Smith: [00:27:16] Well, it’s still a mix. So, we empower the presidents to make the decision for each one of their companies. And it’s a mix, and I would say most people are in the office Monday through Thursday. And we see a lot of uptick probably Tuesday, Wednesday, and Thursday. But I think in this day and age, it’s always going to be a hybrid model from this point forward.

Robyn Smith: [00:27:50] But, you know, back to those collision centers, they rely upon each other to get their jobs done. And when you’re credentialing a physician or a provider to go to work, there’s multiple steps, and you’ve got to find housing, and you’ve got to get their credentials done. And so, it takes a team to get that done. And so, they are really enjoying being connecting, but then they still have some times that they can work from home as well.

Jamie Gassmann: [00:28:22] So, what’s interesting about the hybrid model that we’re seeing today or the remote work versus people in the office, if you think back to before COVID, so many workplaces were strictly in the office. There was no remote work. There were no hybrid. But then, you had some where it was like, “Okay. These people can work from home because they live in a different state” or “You’ve been here a while, we’ll let you work Fridays.” You know, the reality is similar to a lot of things, I think that this was already probably something that was coming our direction and that COVID just expedited the implementation of it, really.

Robyn Smith: [00:29:00] Yes.

Jamie Gassmann: [00:29:00] I’d be interested in your thoughts on that, because we’ve already kind of had some of that happening before and this just, like, basically, you didn’t have a choice but to get comfortable with it, really.

Robyn Smith: [00:29:13] Yeah. And I think you’re right, I think it accelerated everything. But, you know, we got really good at it because we had to in a short period of time. And so, we’ve continued to refine it and perfect it, if you will. And I think you’ve got to meet your people where they’re at and you’ve got to listen to them as well. It’s important.

Jamie Gassmann: [00:29:39] Yeah. I mean, I think that the generation of workers now across the mix, if you look at people in work settings, in a lot of cases, they’re not even going to apply for a job unless they’ve got that flexibility because they know they can go somewhere else to get it. So, it’s definitely become a different work environment.

Robyn Smith: [00:29:58] Yes. I think you’re right on that. And, also, what we’re seeing is that you either have some people, to your point, that want 100 percent remote. But then, there’s a lot of people on the flip side of that that want that connectivity and need that human interaction. And that’s a real thing.

Jamie Gassmann: [00:30:17] Absolutely. And so, kind of this leads into my next question. You know, you made a comment in our call earlier, and I loved the comment, because you mentioned that we need to think out-of-the-box that this new workforce is not the workforce of pre-COVID. So, we had to look at it, kind of think out-of-the-box of how we approach that. So, can you share your thoughts and perspectives around that?

Robyn Smith: [00:30:55] Yeah. I think it’s a new day. What worked three years ago or two years ago is not working now. And to get people to return to the office and make it an enjoyable and easy experience for them, we started a Better Together Campus Connection event. And when we first came back, we did a family reunion. And we set up tables and it was all outside. And we had food and a band just to start to reconnect. We had a photo booth that they could use the different things and take pictures with people that they hadn’t been together with in a long time.

Robyn Smith: [00:31:49] We’ve done other events where we’ve brought food trucks onsite. We have a not-for-profit partnership fair that we did. We did it outside in the atrium so they could just go from place to place and ask about the nonprofits and see if they wanted to partake and volunteer there. We have done a celebration for a great place to work. We brought back Family Fun Day, which was like a carnival onsite and everybody could bring their families. We’ve done things for Earth Day and Farmer’s Market.

Robyn Smith: [00:32:31] We’re having ongoing focus groups. We listen to our associates, what they want, what’s changing, what needs to make their transition easy. And that’s one of the reasons we started with the therapy dogs, too. We just started that this past May, and now it’s a permanent fixture once a month. Everybody loves when the therapy dogs are coming.

Robyn Smith: [00:32:58] I think I talked a little bit earlier about we do pulse surveys just to see what’s going on. We do skip level meetings to see how people are feeling. We also recently launched a new initiative to help associates that are facing unexpected financial hardships. It’s called the LoveLifts Associate Relief Fund, and associates can contribute to that fund to help their fellow associates in their time of need.

Robyn Smith: [00:33:30] Unfortunately, we had an associate that passed away very unexpectedly, and they’re using that fund to help pay for some of the funeral expenses because they didn’t anticipate that. And a lot of that was feedback from our associates and what they wanted to do and what they needed.

Jamie Gassmann: [00:33:49] Wow. Like a work family and taking care of each other and really reconnecting with each other. That’s like if you go to your first family get together. You know, I can just visualize it. I bet that’s a lot of fun.

Jamie Gassmann: [00:34:05] Listening to all the different things that you’ve put into motion, a lot of your out-of-the-box thinking, for organizations, for leaders that might be listening to this who don’t have an exponential amount of resources or the finances that are available to put some of those ideas into motion, what would you say they could do at an absolute minimum, you know, that is maybe a lower cost or lower resource intensive that would be your recommendation for where they can even start to do some of that out-of-the-box ideas?

Robyn Smith: [00:34:39] There’s a few things that don’t cost any money. Listen to your people and follow through. If there’s an ask, follow through with the ask. Be authentic on your core values of your organization, that’s the lens that you view everything through. Lead with empathy. I mean, you just don’t know what that person is going through personally. You’re only seeing parts of it.

Robyn Smith: [00:35:12] Some of, maybe, the tactical things that you can do, flex the work hours or the work day. Write handwritten notes of affirmation or thanks. Giving them opportunities to connect to something bigger, like volunteer work. Give them some time off to serve at a charity of their choice. So, there’s quite a few things that you can do if you don’t have money in the budget. And lead with kindness also.

Jamie Gassmann: [00:35:44] Yeah. Kindness and empathy. I just saw a post on LinkedIn, somebody had the picture of an iceberg of leading with empathy and the importance of that. And it shows the top of the iceberg is what you can see. But what’s down below is all the things you don’t know that your employee might be going through. And just being really aware that there might be a lot of things they’re not willing to share with you.

Robyn Smith: [00:36:08] Absolutely.

Jamie Gassmann: [00:36:09] So, you’re hitting spot on with a lot of what I’ve seen other leaders really kind of honing in on, especially recently. I mean, a lot of people are still navigating interesting challenges that are kind of lingering as we continue to move into this. You know, we’re halfway through 2022, but just some things that still continue to peak for people.

Robyn Smith: [00:36:32] And then, looking at your opinion, what is the impact if you have a organizational leadership team that isn’t focusing on their work environment or monitoring that emotional state of their teams, what is the impact that they’re likely to face in today’s current kind of work environment?

Robyn Smith: [00:36:53] Yeah. Listen, the pandemic changed everything for employers and employees. And monitoring your people’s mental wellbeing is mission critical more now than ever. They’re dealing with so much more and we need to give them ongoing tools in their toolbox to be able to maneuver work, life, everything that is going on. And as the workforce is shrinking overall, we need to continue to monitor the wellbeing of employees. I think that’s going to set you apart and be a differentiator and that’s what people are looking for. I think it’s a huge miss and they’ll go seek employment elsewhere if you’re not looking out for their mental being.

Jamie Gassmann: [00:37:44] Yeah. And they’re not even holding back anymore with that. You have people just resigning without anything in place so that they can make that move. And then, along with that, you kind of touched a little bit on it, you know, the benefits to a workplace of being conscious and intentional about caring for their employees. You mentioned that you become like an employer of choice, and it really is a differentiator for you. What are some of the other benefits? I know that you’ve probably experienced from all the great work that your team has done.

Robyn Smith: [00:38:16] Yeah. So, when you focus on it, everyone reaps the rewards of those actions and those behaviors. It’s the right thing to do. A little caring goes a long, long way. And it does help you become and stay at a great place to work, which is advantageous for your associates and your customers. So, the whole ecosystem benefits from all of that, you know, from all the caring that you do.

Robyn Smith: [00:38:47] And I’ve seen it throughout the years. I’ve been in H.R. for quite a few years, and the people who have always benefited most, and even more so after the pandemic, is those that lead with the empathy and the kindness and the caring. I think that is spot on what we all need to be continuing to do ongoing.

Jamie Gassmann: [00:39:11] Yeah, absolutely. And so, if a leader is listening in, you know, looking at this constant continued disruption and challenges that workplaces are facing, what piece of advice would you give them about this new workforce that they need to be aware of or intentional in supporting?

Robyn Smith: [00:39:31] I would say, be intentional about how you lead. Servant leadership is what people are seeking. Be open to listening and really hearing what your people are saying. Look for the verbal and the nonverbal and what they mean. And lead with empathy. Your people are the most important part of your organization. Ensuring they know that you care about them and you care about them as a leader, you cannot go wrong with it.

Jamie Gassmann: [00:40:10] Yeah. Great words of advice. This has been such a great conversation, Robyn. If our listeners wanted to get a hold of you or get more information about some of the great kind of ideas and resources you’ve put in place for your team, how can they go about doing that?

Robyn Smith: [00:40:28] Thanks, Jamie. It’s been my pleasure. They can reach out to me on my email, it’s rsmith@jacksonhealthcare.com.

Jamie Gassmann: [00:40:38] Yes. Awesome. Well, again, thank you so much for being on our show and letting us celebrate that great work that you and your team have done through the pandemic and even into today. There’s just some great ideas and wonderful out-of-the-box thinking that I know I appreciated listening and learning from. But I’m sure your employees very much appreciated that level of support that you give and continue to give. So, thank you for being a part of our show and being a guest.

Jamie Gassmann: [00:41:05] And we also wanted to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. And if you are a workplace MVP or you know someone who is, we want to hear from you, email us at info@workplace-mvp.com. Thank you all for joining us and have a great rest of your day.

 

 

Tagged With: COVID-19, Disruption, empathy, Healthcare, Human Resources, hybrid work, Jackson Health Care, Jamie Gassmann, remote work, Robyn Smith, Workplace MVP

Assimilation – The Great White Washing of African Americans E5

August 28, 2020 by Karen

Assimilation-The-Great-White-Washing-of-African-Americans-E5-feature
Phoenix Business Radio
Assimilation - The Great White Washing of African Americans E5
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Assimilation – The Great White Washing of African Americans E5

Today we were excited to have Terri Givens reunited with Karen Loomis after not seeing each for 40 years after competing against each other in Track and Field while kids growing up in Spokane, WA. Both seek a greater understanding of the decision made by their parents upon deciding to raise their combined 12 children in a city with barely 1% African American population at the time. Their shared experiences were echo’d by Camilla Ross and her childhood.

Learn how and why empathy is so important as you try to understand the outrage and protests we are currently seeing in the U.S. Terri’s education system insight will help guide you during this time of online or distance learning for your children of any color.

TerriGivens-8816-EditTerri Givens is the CEO and Founder of The Center for Higher Education Leadership, an online platform for professional development for higher education leaders.

Terri is a Political Scientist and former provost at Menlo College.

Connect with Terri on LinkedIn, Facebook and Twitter.

The Emerson Theater Collaborative (ETC) is a 501(c)(3) non-profit organization whose mission is to serve youth, under-represented communities and artists with an emphasis on diversity, by producing innovative and thought-provoking theater both in southeastern Connecticut and Sedona, Arizona. One such example is a wonderful play called Vivian’s Music 1969 by Monica Bauer that was a featured program at ETC in February 2020.

Camilla-Ross-on-Phoenix-Business-RadioXCamilla Ross is the President and Chairman of Emerson Theater Collaborative, Inc., Producer and Actress (Portray’s Harriet Tubman – Harriet Tubman’s Dream written by Lisa Giordano). She is also the President and Chairman of the Sedona Arts Academy.

“To be a catalyst for social change is really where it’s at for me,” Camilla said. “I believe theater should always be a venue for social change. I love the art of live theater and love what it does to the human soul and spirit. It moves us to look at life differently. To leave off the rose-colored glasses and really see the human condition.”ETC is a shining example.

Founded in 2008 to give voice to actors’ innate talent for character development, Camilla has since produced more than 20 inspired, original performances. Emerging and professional cast and crew have blossomed under her guidance. And together they’ve created profound, can’t-ever-forget shows that illuminate social issues, and transform audience curiosity into concern and action. ETC_Logo_CMYK

Camilla has a deep well of experience and mentorship to tap into for her ETC roles—from her days at Emerson College and then in regional theaters and commercials. Among her favorite portrayals? Capturing the heart, spark, and essence of Harriet Tubman in the one-woman show Harriet Tubman’s Dream. Camilla is also deeply involved with youth, their visions for social change, and the desire to see the world as a stage of peace. To that end, she’s a tireless advocate for children and adults with Asperger’s Syndrome. She gives kids and teen real-life theatrical experience through ETC’s Summer Youth Program and enlivens their eagerness to learn about the history and genuine heroes through ETC’s school programs. Camilla is a steadfast suicide prevention advocate too, helping teens and adults avoid this tragedy and move forward to a happier, more positive future.

Camilla has taught business courses part-time at Three Rivers Community College since 2005, Sat on the Emerson College Alumni Board for ten years, and is past president of the Connecticut Alumni Chapter. In May 2014 Camilla was honored by the Writer’s Block of New London, Conn., for her past work as an instructor. In June 2013 she was named Woman of The Year by the Women’s Network of Southeastern Connecticut, and she’s been featured in many periodicals for her community service. In 2019 Emerson Theater Collaborative was nominated as Collaborator of the year in Sedona AZ. A veteran of the U.S. Navy and member of Kappa Beta Delta, Camilla earned her BA in Performing Arts: Acting from Emerson College in 1985 and her MBA in Finance from Baker College in Michigan.

Connect with Camilla on LinkedIn and follow ETC on Facebook, Twitter and Instagram.

Karen-Loomis-on-Business-RadioXKaren Loomis, Oracle and Founder of No Moss Brands, is no stranger to the impact of racism; not only in her personal life, but professional life as well. In 2000, Karen moved from Spokane, Wa to Phoenix, AZ to find better opportunities as promised by the fifth largest city in the U.S. With only 2% AA, Spokane proved to be a challenging environment, as is Phoenix, with only 6% AA.

Karen has never shied away from the many barriers racism presented. She has always felt her extensive education and professional experiences could overcome these often invisible challenges.Unfortunately, institutional racism has proven to be too big of a hurdle for one person to take on. Using No Moss Brands as the vehicle, Karen will use her voice to open the eyes of others who are willing to join all People of Color on this journey to change. You in?

Connect with Karen on LinkedIn and follow No Moss Brands on Twitter and Facebook.

Tagged With: assimilation, empathy, higher education, Leadership, professional development, Racism

A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors

August 25, 2020 by John Ray

A Life in Black and White
North Fulton Business Radio
A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors
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A Life in Black and White: How to Authentically Discuss Race in Business, with Paul Mitchell, Mitchell Sales Advisors (North Fulton Business Radio, Episode 276)

“A Life in Black and White” is not just a random title for Paul Mitchell’s talks and webinars; it describes his own journey in business and his efforts to foster understanding and positive change around race in the workplace and in business. “The host of “North Fulton Business Radio” is John Ray, and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Paul Mitchell, President, Mitchell Sales Advisors

Paul Mitchell, is President of Mitchell Sales Advisors, a firm specializing in sales strategy, sales process, sales execution. Paul has a 25 year history of solving problems through these sales efforts. Paul’s goal is to use this experience and his unique life experiences to help primarily White leaders to learn more about the challenges facing the black community and how it affects their businesses through exposure, education, compassion and empathy.

“A Life In Black and White”

“What do I mean by that? Because of my life experiences, I have been uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community. Our goal is to help provide information to those who authentically want to learn more about the challenges the black community face in the workplace and how we can develop a true partnership through genuine understanding and knowledge, to help make our workplaces more collaborative and productive. I am seeing interest from many White Americans who want to learn how they can help break the cycle of Black racism and social injustice. This is a key time for business leaders to educate themselves on how to have these meaningful conversations with their employees of all races. Due to my business and life experiences, I find that I am uniquely qualified to offer support in doing just that.”

Paul Mitchell’s LinkedIn profile

Mitchell Sales Advisors website

Questions/Topics Discussed in this Show

  • Why Paul is uniquely qualified to have this discussion
  • Race discussion in business
  • Why this important for business leaders to address now
  • “Getting into relationship” through mentoring black employees and colleagues
  • Why do Blacks feel the way they do in society and the workplace
  • What should White business leaders do to effect change in their organizations
  • How do we help educate the leaders to build organizations that are diverse and how this affects innovation and productivity.
  • How empathy as a learned skill helps in this work
  • How White people who want to help get over the concern of “what if I say the wrong thing?”
  • The problem with the statement “I’m color-blind”
  • What is our way forward and what will “A Life in Black and White” do to help and support that

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: empathy, John Ray, mentoring, mentoring black employees, Mitchell Sales Advisors, North Fulton Business Radio, Paul Mitchell, race discussion, Racism, workplace racism

Jim Fuhs, Fuhsion Marketing

April 6, 2020 by John Ray

Jim Fuhs, Fuhsion Marketing
North Fulton Business Radio
Jim Fuhs, Fuhsion Marketing
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Jim Fuhs, Fuhsion Marketing
Jim Fuhs, Fuhsion Marketing

“North Fulton Business Radio,” Episode 210:  Jim Fuhs, Fuhsion Marketing

Fuhsion Marketing’s Jim Fuhs offers digital marketing recommendations for businesses, bringing an empathetic tone to marketing, how his use of live streaming helps his clients pivot during today’s business turmoil, and much more. The host of “North Fulton Business Radio” is John Ray. While we are under “shelter in place” directives, the show is produced virtually from North Fulton studio of Business RadioX® in Alpharetta.

Jim Fuhs, Fuhsion Marketing

Jim Fuhs, Fuhsion Marketing
Jim Fuhs

Jim Fuhs is President of Fuhsion Marketing of Marietta, GA.  Jim is a retired Marine Lt. Col, turned digital marketing consultant, speaker and live streamer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations. His business designs and maintains Facebook, Instagram, Twitter, and LinkedIn business pages, and provides related marketing services such as print, graphic design, and small business startup packages through collaboration partners. Fuhsion Marketing is also a Google My Business Agency.

Jim is co-host of the Tim and Jim Show that live streams weekly on Facebook, YouTube, and LinkedIn.  He is also launching a podcast called Launch Your Live to help people and businesses launch their own live stream shows.

Jim attributes the growth of his social media business to establishing relationships and referrals from his business network.   Jim has been an attendee and volunteer at Social Media Marketing World and continues to grow his knowledge and connections in the marketing space to help his clients be the best they can be.  Jim strives to help small businesses find their tribe in the social media jungle.

Jim fuses Marine Corps Leadership with Marketing.  His 20 plus years of highly successful leadership experience as a Marine Corps Officer lets him bring that to bear in the ever changing world of Marketing and Technology.

Marines learn to adapt and overcome, he brings this mindset to your business to help you achieve victories in the boardroom and in the marketplace.

He uses the Marine Corps 5 paragraph order process (SMEAC) to do this which consists of the following:

✅ Situation – What is your problem that we need to solve
✅ Mission – What are your goals, vision, and destination for your business
✅ Execution – What are the strategic and tactical plans we need to implement for success
✅ Administration & Logistics – What are the resources consisting of people, programs, and funding to support execution
✅ Command & Signal – Who are the key people that need to communicate and make decisions and take actions to move the plan forward

He earned a B.S. in Business from Old Dominion University with concentrations in Management and Finance and a Masters of Science in Acquisition and Program Management from the Naval Postgraduate School in Monterey, CA.

Jim has a passion for helping others and believes in the BNI motto of Givers Gain.  He is very active in the community and working to help veterans.  He is a member of American Legion Post 29 in Marietta, GA.  You can find out more about Jim at http://fuhsionmarketing.com/about.

Questions and Topics in this Interview:

  • Jim’s service in the Marine Corps
  • digital marketing
  • social media management
  • relationship building
  • empathy in marketing
  • live streaming

Fuhsion Marketing

 

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: digital marketing, empathy, empathy in marketing, Fuhsion Marketing, live streaming, North Fulton Business Radio, relationship building, social media management

Evan Norris with Credit Union West and Eric Bailey with Bailey Strategic Innovation Group E2

May 8, 2019 by Karen

ARIZONA-GOOD-BUSINESS-Evan-Norris-with-Credit-Union-West-and-Eric-Bailey-with-Bailey-Strategic-Innovation-Group1
Phoenix Business Radio
Evan Norris with Credit Union West and Eric Bailey with Bailey Strategic Innovation Group E2
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Evan Norris with Credit Union West and Eric Bailey with Bailey Strategic Innovation Group E2

credit-union-west-logo

Established in 1951, Credit Union West serves more than 69,000 members and is the watchful steward of $714 million in assets. As a member-owned, not-for-profit organization, the credit union not only provides members and neighbors the resources to achieve and maintain financial health but also gives back to the community, actively supporting non-profits that serve the military, veterans, first responders, their families and others.

Membership is open to anyone who lives, works or worships in Maricopa and Yavapai counties. Credit Union West has earned the highest 5-star rating from Bauer Financial, Inc., was named Air Force Credit Union of the Year in 2018 and is a seven-time Top Company to Work for in Arizona honoree. The credit union is federally insured by the NCUA.

Evan-Norris-on-Phoenix-Business-RadioXEvan Norris has overseen the community outreach at Credit Union West for the past 5 years. He prides himself on creating impactful partnerships with a wide range of community organizations. His efforts are built around the credit union’s focus on military, veteran and first responder groups, educational establishments, healthcare institutions, and local non-profit organizations.

Driven to put tools and resource paths in the hands of community members, he works to find creative solutions that will inspire individuals to achieve success through sound personal finances.

Follow Credit Union West on LinkedIn, Facebook, Twitter and Instagram.

baileylogo

Bailey Strategic Innovation Group is one of the fastest growing consulting firms in the west coast of the United States. Our methodology defies typical consulting. We work to leverage your organization’s most powerful resource, its people, as we help you move forward in ways that you may have thought impossible.

People often believe that leadership must focus on either organizational culture OR business strategy; this is one of many false-dichotomies we debunk. Our experience has shown us that those who are truly successful do both. We exchange the divisive ‘OR’ for the inclusive ‘AND.’

Eric-Bailey-on-Phoenix-Business-RadioXEric Bailey is the co-founder and president of Bailey Strategic Innovation Group.

He has a uniquely diverse set of experiences, including: helping future NFL Hall-of-Famer Larry Fitzgerald pet a rhinoceros; teaching dozens of young children to ski; changing the strategic course of cities across the country; jumping out of an airplane with his wife; flying an F-16; and chatting with LL Cool J on the campus of Harvard University.

Eric understands that no matter what life puts in your path, there are lessons to be learned or stories to be told.

Connect with Eric on LinkedIn and Twitter.

ARIZONA-GOOD-BUSINESS-Evan-Norris-with-Credit-Union-West-and-Eric-Bailey-with-Bailey-Strategic-Innovation-Group
About Arizona Good Business Radio

What is good business? What are local businesses doing to build a better Arizona?

Join Arizona Good Business Radio to hear from local companies who are:

  • Centering purpose at the forefront of business
  • Creating social well-being for the community
  • Prioritizing sustainability and positive environmental practices
  • Growing strong company cultures through building authentic teams
  • Ensuring diversity, equity, and inclusion are involved in all business decisions

Arizona Good Business Radio features local business leaders that are redefining what it means to do good business.

About Your Host

Thomas-Barr-on-Phoenix-Business-RadioXThomas Barr is the Executive Director for Local First Arizona, the largest coalition of local businesses in North America. He advocates for a strong local business community that contributes to building vibrancy, equity, and prosperity across the state. A proud Arizona native and graduate of Arizona State University,Thomas leads the business coalition of Local First Arizona by advocating for the economic and cultural benefits provided by building strong local economies.

Thomas steers the strategic direction of LFA’s major programs and initiatives as well as the engagement of over 3000 businesses across Arizona. As Executive Director, Thomas guides a team of statewide senior directors overseeing the execution of LFA’s communication strategy, major initiatives and key partnerships, as well as the collaboration of over 30 staff implementing work in entrepreneurship programs, small business advocacy, local food initiatives, sustainability, urban development and community building. He frequently speaks to groups locally and nationally, presenting the impact of Local First Arizona and the importance of local economy work in building prosperity.

Outside of Local First Arizona, Thomas has participated in volunteering his time to many causes and organizations throughout the Valley including Young Nonprofit Professionals – Phoenix, Equality Arizona, Alliance of Arizona Nonprofits, Arizona Commission on the Arts, Heritage Square Foundation and Phoenix Legal Action Network. Additionally, Thomas is a 2018 Phoenix Magazine 40 Under 40 honoree, alumni of Arizona Leading for Change, and current participant in Valley Leadership Institute’s 40th cohort.

Connect with Thomas on LinkedIn and Twitter.

LocalFirstArizonaLogo

Local First AZ

Local First Arizona is a nonprofit organization that celebrates independent, locally owned businesses. We support, promote and advocate for a strong local business community and raise public awareness of the economic and cultural benefits provided by strong local economies. Local businesses contribute to a sustainable economy for Arizona and build vibrant communities we’re all proud to call home.

Tagged With: connection, credit union, credit union near me, credit unions az, decisions, empathy, Management, meaning, perception, principles of human understanding, reality, relationships, trust

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