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Solution Road and Mosaic

December 22, 2015 by angishields

Midtown Business Radio

Solution Road and Mosaic

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Life University — Stu Sheldon and Gilles LaMarche talk integrity

Solution Road and Mosaic

This week marked the beginning of a bi-weekly series we’ll be hosting with Dr. Gilles LaMarche, VP of Professional Relations at Life University where we’ll be focusing on integrity in the business community and personal life. This series will be leading into the Life Talks World Congress event coming up May 12-13, 2016.

Life Talks is about empowering leaders to create social change, make a transformational impact on the world and remove the interference to maximize their perfection within. The event includes thought leadersin business and productivity, physical health, nutrition, compassion, forgiveness, vitalism, quantum healing, and more.

We will be featuring business leaders who are known to value integrity in their professional and personal lives, and we will introduce several high school students from the community who have also been recognized for exemplifying the trait in their personal and academic endeavors.

We were joined in studio by Sarah Smith and Stu Sheldon, of Solution Road and Mosaic, respectively. Sarah has spent numerous years helping non-profit and for-profit organizations raise funding and public awareness for their respective work. She draws on experience from healthcare as well as media and is very selective in the clients she and her team take on at Solution Road.

Stu is an expert in experiential marketing, in which brands look to engage a targeted subset of their customer base. Their goal is to create an immersive experience that has a measure of exclusivity and hands-on interaction with elements of the brand. In this way, the client company is able to leverage Earned Media to get people talking about their experience. I first met Stu on the Midtown Business show talking about Escalate, the experiential marketing company that was recently acquired by Mosaic.

Special Guests:

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University

Doctor of Chiropractic, Canadian Memorial Chiropractic College
Author, The ART of Responsibility, Insight Publishing 2012
Certified Six Advisors Coach, Six Advisors Coaching Academy
Previous Vice President, Parker College of Chiropractic

Sarah K. Smith, CEO/Founder, of Solution Road

Masters Degree, English, University of Essex
Previous Director, Corporate Marketing, Emory University
Former Vice President, The Emmy Awards Foundation
Previous Director, Special Projects, TEDx Peachtree

Stuart Sheldon, Chief Advocacy Officer at Mosaic

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Yacht Rock Revue and Ignited Entertainment Group

August 19, 2015 by angishields

Midtown Business Radio

Yacht Rock Revue and Ignited Entertainment Group

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Peter Stroud & Dave Sutton talk Emerging Artist Network

Yacht Rock Revue and Ignited Entertainment Group

I sat down with co-founders of Emerging Artist Network, Dave Sutton and Peter Stroud to learn about the cool technology platform they created to pair bands with brands that are looking to integrate music into their marketing efforts.

They brought along Nick Niespodziani, lead singer and co-founder of the popular Atlanta-based, Yacht Rock Revue, and Sonny Del Grosso, founder of Ignited Entertainment Group, and former manager for the Zac Brown Band in their early days. Nick and Sonny shared their stories and how their respective businesses evolved to where they are now.

check back soon for more information!

Special Guests:

Dave Sutton, CEO/Co-Founder of Emerging Artist Network

MBA, Marketing, George Washington University
Published Author
President/CEO, TopRight Partners

Peter Stroud, Co-Founder/ Artist Relations of Emerging Artist Network

Guitarist, Musical Director for Sheryl Crow
Co-Founder/Partner, 65amps
Founder of the band, Big Hat

Nick Niespodziani of Yacht Rock Revue

BA, English, Indiana University Bloomington
Previous Director of Business Development, Camp Jam
Former President, Jamling

Sonny Del Grosso of Ignited Entertainment Group

BA, Communication, Florida State University
Former Manager, Zac Brown Band
Previous Senior Marketing Manager, Turner Broadcasting System/Turner South

Creative Circus, BBDO, Escalate, and Coca-Cola

March 10, 2015 by angishields

Midtown Business Radio

Creative Circus, BBDO, Escalate, and Coca-Cola

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Creative Circus, BBDO, Escalate, and Coca-Cola

This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola. The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing. And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students from around the country to continue their education and professional development in their 2 year program. A key feature of Creative Circus is not simply teaching creative arts/ad creation skills. Rather, Creative Circus also teaches the students fortunate to attend how to market themselves in the interview/application process and how to build a professional, well-constructed portfolio of work. With the combined quality of instruction in the creative process and portfolio development, the Creative Circus’s graduates have a high rate of placement with creative agencies upon graduation.

The Creative Circus collaborates frequently with such well-known firms as BBDO, the globally-known creative agency responsible for innumerable high-profile ad campaigns as seen during the Super Bowl, on our TV’s daily, and across the spectrum of media forms. Debbie Lindner, SVP and Chief People Officer stopped by to talk about how the agency will sometimes refer candidates who are seeking to work with BBDO to the Creative Circus for additional experience and development of their book of work. She talked about the fact that Creative Circus graduates clearly come out of the program prepared and ready to contribute to creative campaigns with a high level of ability.

Stu Sheldon of Escalate joined the conversation to talk about how Word of Mouth earned media adds an additional layer of engagement on top of well-planned, quality creative campaigns to boost effectiveness of brand campaigns. He introduced us to a frequent client, Zakia Holland, a Director of Brand with Coca-Cola (a personal favorite brand of mine). We talked about a number of experiential marketing campaigns Coca-Cola has employed to reach new customer bases such as those in the younger generations and when they launch new brands into the market place.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. The Company and its bottling partners are dedicated to “2020 Vision,” a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

Special Guests:

Katie Harmon, Marketing Manager of the Creative Circus

BA, Art History, Criticism, and Conservation, Georgia College and State University
Previous Representative and Event Coordinator, Coverdell Institute
Former Self-Expression Coordinator, Carrera Model Program
Hope Scholarship recipient, Weir Wells Study Abroad recipient

Debbie Lindner, SVP, Chief People Officer of BBDO Atlanta

BA, Psychology and Finance, Missouri State University
25 years of leadership roles with BBDO Atlanta
Board Member, BBDO Atlanta
Member, National Association of Professional Women

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Zakia Holland, Senior Brand Activation Manager at Coca Cola

MBA, Georgia Southern University
9 years in leadership role, Coca Cola
Former Senior Account Manager, Ritz Carlton Hotel
Avid Runner

Experiential Marketing

February 24, 2015 by angishields

Midtown Business Radio

Experiential Marketing

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Experiential Marketing

This week I sat down with experiential marketing expert, Stu Sheldon of Escalate. Stu spent several years building brands for Coca Cola, including Mello Yello. Like that refrigerator pack your 12 pack comes in? Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success. Stu shared some excellent information about the difference between paid advertising campaigns and experiential marketing.

In an economy where every dollar counts, companies that are seeking to increase frequency a customer purchases their product or service as well as adding new customers can often gain greater results through an experiential marketing approach. Stu talked about the fact that even in situations where a company has an advertising agency that has produced creative material, Escalate can collaborate with company and agency to build on what has been created to “Make it come to life”.

Stu explained that while even a small company can benefit from experiential marketing, they typically work with mid-sized to large companies seeking to expand brand awareness. They have an impressive list of success stories from Coca Cola to non-profit organizations. Check out this great episode–I think you’ll find it both informative and interesting!

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.